B2B Memes

JUNE 26, 2012

For reasons that aren’t entirely clear to me, I’ve been deeply bothered for the last few days by the uproar over Jonah Lehrer’s reuse of his writing in various publications. I know almost nothing about Lehrer other than what I’ve read in the many stories about his so-called “self-plagiarism,” and have no position on his work to defend.

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100

B2B Memes

JUNE 18, 2012

As Mathew Ingram wrote , opinion was sharply divided over whether Hill stole Duhigg’s story “in an attempt to get pageviews from someone else’s work” or whether she instead served a valuable function in highlighting and directing readers to his article. When I read Hill’s story, I don’t see an attempt to get pageviews.

Curation 100

Curation Aggregators Act-On Guidelines 100

B2B Memes

JUNE 22, 2010

It may be true that it’s pointless to fight this trend, but the debate, to my mind, should be over whether it really works. It’s probably too early to say, but I’m inclined to bet that in the huge majority of cases, ghost writing and social media are fundamentally incompatible. Write something.”.

Ethics 100

Ethics Class Social Media Tagging 100

B2B Memes

SEPTEMBER 4, 2012

From points one through three—never write or pay for reviews of your own work—I was in complete agreement. From points four through six—don’t ask friends or fans to review your work—I was thinking, “wow, that’s pretty strict.” Get back to working on your books, not judging your peers.”.

Ethics 100

Ethics Peer-to-peer Act-On Intent 100

B2B Memes

SEPTEMBER 4, 2012

From points one through three—never write or pay for reviews of your own work—I was in complete agreement. From points four through six—don’t ask friends or fans to review your work—I was thinking, “wow, that’s pretty strict.” Get back to working on your books, not judging your peers.”.

Ethics 100

Ethics Peer-to-peer Act-On Intent 100

B2B Memes

AUGUST 31, 2010

Copyblogger and popular music: “ The Eminem Guide to Becoming a Writing and Marketing Machine ” or “ 5 Things Depeche Mode Can Teach You About Effective Online Marketing.”. On his We Grow Media blog , Dan Blank puts it this way: I find that my best work comes from observing the world outside of the topic I write about.

Blogger 100

Blogger Personalization B2B Comparison 100

B2B Memes

DECEMBER 3, 2011

In an idle moment, I considered several possible new objectives: Try to work a reference to fellow 1970′s-movies-alluder Rex Hammock into every post I write, thereby ensuring it gets at least one reader beyond my family members—assuming he meant what he said. What do I do after?”

Ethics 100

Ethics Impressions Intent Social Media 100

B2B Memes

MARCH 28, 2012

Anytime you write in depth about a new technology, you are at risk of falling into what might be called the Trapani Trap. We all know how that worked out. The list of resources in my article, which will probably work its way into the next edition of the guide, is a good place to start. Gina Tapani. No related posts.

Media 100

Media Google Social Media Facebook 100

B2B Memes

APRIL 14, 2010

For the last couple of weeks, I’ve been working on a project that involves reading a bunch of feature articles from a wide range of B2B publishers. The grim outlook makes it easy to forget just how much superb work is still being done by B2B journalists. Prefer expert writers over experts who write. Why the surprise?

Effectiveness 100

Effectiveness B2B Content Paid Search Agency 100

B2B Memes

DECEMBER 15, 2011

For journalists, who face ever-diminishing opportunities with traditional publishers, does working for a brand mean they must give up their identities as journalists? The reason I call myself a reporter is because what I bring to my employer are the skills I picked up from my years working for traditional journalistic enterprises.

Branding 100

Branding Brand Identity Eloqua Custom Publishing 100

B2B Memes

JANUARY 29, 2011

But bad writing and reporting are readily found both on and off the Internet, from personal blogs to city papers. And it works to my advantage most of the time, because I think most reporters have liked me packaging things for them. Are content farms just convenient whipping boys for bloggers and mainstream media alike?

Content 100

Content Press Opt-out Blogger 100

B2B Memes

JUNE 30, 2011

You can only talk about your “personal life” with “friends or others with similar interests that aren’t work related.” And if you happen to tweet on your personal account about something Scripps deems to be work-related, they “own the right to that work product.” If you’re a sports writer, no problem, right?

Social Media 100

Social Media Media Barriers Twitter 100

B2B Memes

OCTOBER 6, 2011

Both Lohr’s article and a more recent series by Farhad Manjoo in Slate , “ Will Robots Steal Your Job ,” examine the efforts of IT startups to develop software that performs skilled, creative work such as writing. As Harbert argues, what gives the journalist’s work true value is the human, personal perspective.

Startups 100

Startups Press Software Intent 100

B2B Memes

DECEMBER 1, 2010

has developed software that writes (or, rather, assembles) stories based on statistics from college football and basketball, NASCAR and other sports. The real work in writing posts that people want to read, you may discover, is not finding unique content, but finding your unique perspective, and finding yourself.

Content 100

Content Thought Leadership Statistics Twitter 100

B2B Memes

NOVEMBER 8, 2010

One of the hottest Internet memes last week was the story of how blogger Monica Gaudio complained to a print magazine, Cooks Source , that it had used her work without permission and got told that, really, she should be grateful to have it stolen. Now it will work well for your portfolio. institution.

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100

B2B Memes

OCTOBER 8, 2010

Stepping into the breach, the American Society of Business Press Editors has worked to ease the transition to a social-media world by, among other efforts, sponsoring a number of Webinars for B2B editors on this and related topics. In a recent blog post , he noted a dramatic change in the source of his work. Be an entrepreneur.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

JUNE 2, 2010

The benefit of learning some programming is in understanding the medium you’re working in, and in being able to converse with and, more importantly, influence the technical staff that manage it. Why should we expect less of journalists who work online? The first requires the employer to make digital expertise mandatory.

Training 100

Training Advertising Mediums Webinar Metrics Customer Surveys 100

B2B Memes

OCTOBER 13, 2010

Though they don’t actually read newspapers or use other traditional media, nearly all want to work for these declining mainstream outlets rather than pursue new-media and entrepreneurial opportunities. On his Guardian blog today, Roy Greenslade noted a curious phenomenon involving current journalism students.

Tagging 100

Tagging Media Planning Course 100

B2B Memes

MARCH 29, 2011

If you can work with one, great; but if not, you can probably find a simple way to produce the graphic on your own. When you find something that works for you, ask if you can use it. More often than not, you’ll find that people are willing to share their work in exchange for an author credit and a link back to their site.

Tips 100

Tips Effectiveness Copyright Rules 100

B2B Memes

APRIL 1, 2010

Unless you specify otherwise in writing, you most likely don’t own that content. How much do you write about other people or companies? If the people that create your content are employees of your company, it’s pretty simple. Your company owns the content.

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100

B2B Memes

NOVEMBER 7, 2011

His sensibility, Gladwell writes, “was editorial, not inventive. Though it’s not a personality trait that serves editors well, in their work, a touch of ruthlessness, a soupçon of Jobs-like jerkiness, is sometimes a necessity. His gift lay in taking what was in front of him. and ruthlessly refining it.”

Rules 100

Rules Opinions Focus Group Trust Marketing 100

B2B Memes

OCTOBER 19, 2011

As my former colleague implied, even for veteran journalists there’s a benefit to understanding code like HTML and CSS if they do any work online. If you work with web developers and programmers, you’ll have a better idea of what to ask for, and better chances of getting it.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

SEPTEMBER 19, 2011

But what journalist hasn’t thought at some point or another about going long-form and writing a book? But whether or not their employers give them a push, a case can be made that most journalists should consider self-publishing their own work. Realistically, though, it was only an option for the very few. Probably not.

Twitter 100

Twitter Course Facebook Cost 100

B2B Memes

MAY 26, 2010

Though it wouldn’t work in many forms of social media, this seems like a good tool for bloggers to employ. Tags: Editing Writing collaboration Cory Doctorow publishing models Social Media. But the more meaningful exchange here is the payment Doctorow offers to his readers. If you’re a blogger, why not do the same?

Blogger 100

Blogger Lead Ranking Social Media Tagging 100

B2B Memes

MARCH 19, 2010

The best times to post were between 1 pm–3 pm (after lunch) or 5 pm–7 pm PST (after work). Tags: Writing blogging Metrics Twitter. Software developer Jake Luciani found that writers who posted on Thursdays had the greatest success in terms of comments, votes, and inbound links. Outside of weekends, Mondays were the worst days.

Promotion 100

Promotion Digg Twitter Tagging 100

B2B Memes

FEBRUARY 1, 2012

But it works. Last November, I challenged myself to write a blog post a day. It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. I am happy to say I met my goal. This month, I’m setting my sights on Twitter.

Twitter 100

Twitter Broadcasting Rules Youtube 100

B2B Memes

MAY 11, 2011

Imagine: After days of writer’s block, you’re suddenly inspired to write a long and insightful blog post. You may have other topics or ideas that you know you need to address, but it’s hard work. Big ideas justify repetition. You’ve found the perfect illustration, and your headline is brilliant. You’re crushing it.

Blogger 100

Blogger Communities Examples Relevance 100

B2B Memes

MAY 6, 2011

If you’ve worked much with journalists and editors, you understand. If you don’t worry about details when you’re doing the research and writing, no amount of proofreading will fix the resulting problem. But like all great ideas, it’s not as simple or as sunny as it first appears. The trait is not genetic, but occupational.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

SEPTEMBER 9, 2010

Similarly, I think they’re wise to match their curated third-party content with original work. I remember someone saying recently in relation to a future for newspapers that “no one thing will work but lots of things might&#. Is a hypothetical example of how it works possible? How are you financing this venture?

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

MARCH 11, 2011

They strive to stand where the influencers are so they are recognized for their work, develop a reputation, and get word-of-mouth marketing. You talk about a wide variety of topics on Twitter, including your personal life, your work life, the weather, politics, pop culture, builders’ issues, and a lot more. Great question.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

NOVEMBER 30, 2011

Twenty-nine days ago, I set out to write a post a day for this blog. In writing 30 posts, I more than doubled my previous most productive month, way back in October 2009 , and far exceeded my usual average. Moreover, I discovered that my writing was none the worse for the time limits and daily quota I imposed on myself.

Blogger 100

Blogger Rules Twitter Work Management 100

B2B Memes

SEPTEMBER 28, 2011

Is what you write worth publishing? One significant one, however, remains: The fear—or conviction—that your work isn’t good enough to deserve publication. Wouldn’t we all be better off if we didn’t spend so much time writing, reading, or otherwise consuming second-rate content? Not Herman. But here’s the problem.

Barriers 100

Barriers Sample Statistics Impressions 100

B2B Memes

JUNE 7, 2011

Good examples of clear but encouraging guidelines can be found on Copyblogger and ProBlogger ; sound advice on how to write them is offered by One Stop Blog and Men with Pens. If it seems too obvious, simply repeats other posts you’ve published, or will require to much work to make publishable, you may want to turn it down.

Blogger 100

Blogger Guidelines Tips Ethics 100

B2B Memes

DECEMBER 10, 2010

There is something refreshing about not relying on a corporate or professional code, but stating for all to see, “This is who I am, these are my biases and allegiances, judge my work accordingly.”. Because of a potential conflict so huge that it could influence virtually every story she writes. Why is it critical?

Ethics 100

Ethics Personalization Transparency Blogger 100

B2B Memes

DECEMBER 12, 2011

One way to achieve it, Walker writes, is to use “hundreds of cameras to capture all the visual information in a scene,” then use a computer to process the results “into a many-layered digital object.” Autofocus usually works just fine. Related posts: Writing, Photography, and the Art of Thinking Visually.

Distribution 100

Distribution Impressions Course Trends 100

B2B Memes

APRIL 29, 2011

Writing can tell a story just as powerfully as a photo. But that’s only true if the writer learns to see and write in a visual way. They just have to recognize their value and put them in their writing. This is visual writing, but it is not simply a snapshot of what the reporter saw.

Advertising Mediums 100

Advertising Mediums Lead Ranking Lead Scoring Organic Leads 100

B2B Memes

MAY 31, 2013

No matter how profoundly you understand and believe in the digital-first outlook, acting on those beliefs is highly challenging when the structures you work in are founded on the principles of print. It is a question I will be thinking and writing about in coming days here on B2B Memes.

Fulfillment 100

Fulfillment Act-On Practices Demand 100