Martech

APRIL 19, 2024

As leaders in this field, it is our responsibility to adapt and evolve. Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data. It’s not enough to just comply with regulations.

Paid Search Agency 118

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 118

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. Here’s why. But in our zeal to harness technology, operations and automation, we fail to accomplish marketing.

Marketing AI 133

Marketing AI Work Management Effectiveness B2B Marketing 133

The Point

MARCH 22, 2024

Instead, open with an immediate promise of value: Join our Webinar on March 7 and learn six easy, practical ways to create and deploy social content faster than your competition by leveraging the power of AI. And it’s producing a sea of sameness. No social media manager needs to be reminded about the need to produce content quickly.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Martech

FEBRUARY 15, 2024

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. ” Scaling the use of AI Our first experience with AI began in late 2019 when we began experimenting with an IBM Watson application.

Marketing AI 122

Marketing AI Paid Search Agency Marketing Proposals Ideal Customer Profiles 122

Martech

FEBRUARY 8, 2024

Yet, amid these transformations, one thing has remained constant: our reliance on data. However, getting the most out of our data requires establishing the right foundations. Building strong data foundations Recently, we have seen some revolutionary new technologies introduced to digital marketing.

Allocation 115

Allocation Marketing Analytics Tools Work Management Privacy 115

Martech

DECEMBER 18, 2023

Why are we doing this data program? You need to demonstrate why integrating data is valuable. This can begin with stories of studies that showcase successful implementations — small or large — of data integration. First, set up a scorecard tracking the critical metrics for your integration program. We’re all human.

Planning 144

Planning Marketing AI Customer Surveys Guidelines 144

Martech

MARCH 8, 2024

Preparing your organization for successful generative AI adoption How do you approach preparing your company for generative AI integration? but also prepare their operations and workforce for seamless integration. outcome) gives you a better sense of why you’re doing this. Performance. How will data flow in? Get MarTech!

Work Management 129

Work Management Marketing Management User-Generated Content CMO 129

Martech

APRIL 17, 2024

We are at an inflection point in our industry. We need to turbocharge our path to innovation and greatness. The rise of data proximity Marketers like to debate whether we’re served better by the wheel-and-spoke model of technology or the unified platform model. Fast-forward to 2024. But we are still struggling.

Enterprise Management 123

Enterprise Management Marketing Automation Services Work Management Marketing Management 123

Martech

OCTOBER 9, 2023

DAM’s place in modern martech DAM is still at the core of the martech stack, as digital content should be viewed as a constant connection between people, process and technology. Over time, it has evolved significantly, embracing cloud technology and integrating with various collaborative systems, including CMS , PIM, CRM and AI.

Digital Asset Management 123

Digital Asset Management Work Management Marketing Management Distribution 123

Vision Edge Marketing

OCTOBER 10, 2023

They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. Here are three data points on why process management matters. Question : Why don’t organizations map their processes? Too time-consuming. That is true.

Process 229

Process Optimization Work Management Marketing Management 229

Martech

JANUARY 5, 2024

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. Digital content should be viewed as the connection between people, process and technology.

Digital Asset Management 121

Digital Asset Management Marketing AI Work Management Marketing Management 121

Martech

APRIL 15, 2024

A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience. It began with a room upgrade because I had booked our stay through American Express. Another star earned, thanks to Lincoln.

Marketing AI 130

Marketing AI Act-On Impressions Validation 130

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Act-On

DECEMBER 7, 2023

We’ve compiled our favorites to support you during the process of making a switch. That’s why a new marketing automation tool should play nicely with your other MarTech friends. When marketing automation integrates easily (we’re looking at you, CRM!), And if integration isn’t possible with your favorites?

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

Contently

OCTOBER 11, 2022

So why don’t we know as much about them as we do Chief Financial Officer, Chief Operations Officer, or Chief Technology Officer? So, why isn’t Chief Content Officer a more prominent title? That’s because our world is rapidly evolving, and technology is reshaping the way we approach business.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Martech

MARCH 6, 2024

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Dig deeper: Kraft Heinz and Gatorade tap in-store video screens for March Madness Why we care.

Marketing AI 121

Marketing AI Media Paid Search Agency Privacy 121

Martech

FEBRUARY 23, 2024

In a sea of non-gated content, how can we know that our message resonates? This meticulous tagging process effectively turns each content piece into a key component, poised to seamlessly integrate into the tailored paths we design for our visitors. How do we engage visitors when we know so little about them?

Digital Asset Management 113

Digital Asset Management Personalization Enterprise Management Tagging 113

Seismic

JANUARY 18, 2024

A third of our sessions were led by our incredible Professional Services team of experts. As we reflected on Shift, our team had a great idea: Let’s reinforce the great content attendees received while sharing strategic and practical tips with those who couldn’t make it. Why change at all? Why rock the boat?

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. ” “How can I integrate digital advertising into my existing marketing mix?” 2: Data and technology. ” “What are the latest technological advancements in marketing automation?”

Marketing AI 110

Marketing AI Marketing Management Marketing Automation Services Planning 110

RebelMouse

FEBRUARY 20, 2024

That’s why publishers are scrambling to establish a first-party data strategy. Click here to get caught up on the definition of first-party data and why it’s critical to your revenue roadmap. Recently, our team of growth strategists researched browser analytics to uncover just how big this impact will be on advertisers.

Cost Per Thousand 98

Cost Per Thousand Trends Impressions Advertisements 98

Top Rank Marketing

JANUARY 3, 2024

It’s that enchanting time of year when we exchange our old marketing hats for shiny new ones. We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year? Happy 2024, fellow marketers! ?

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 98

Martech

SEPTEMBER 26, 2023

The solution will allow users to create web forms using pre-built templates, customizable fields and third-party integrations as well as workflow automation to increase the efficiency of form development. Pre-built integrations with tools like Zapier and Mailchimp. Why we care. Pre-built form fields and layouts. In your inbox.

Marketing Management 119

Marketing Management Lead Gen Fulfillment Template 119

Salesforce Marketing Cloud

DECEMBER 5, 2023

But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations? Select the right technologies to build your AI app 5. Our five principles for trustworthy AI are: responsible, accountable, transparent, empowering, and inclusive. AI isn’t news to you or your IT team.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Hubspot

APRIL 15, 2024

But as with any other skill, some salespeople have a better grip on prospecting than others — and we, here at the HubSpot Sales Blog, want to do our part to make sure you prospect as effectively as possible. That‘s why we connected with some sales leaders for their takes on habits the most successful prospectors exhibit.

Allocation 78

Allocation Work Management Trigger Marketing Marketing Management 78

Martech

JANUARY 22, 2024

Here’s why this partnership matters and how you can develop it. Understand the intersection of digital strategy and revenue operations To start, it’s crucial to grasp why this collaboration is necessary. What technology the client is using to enrich their data.

Ideal Customer Profiles 110

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 110

Anyword

APRIL 25, 2024

Read on for our take on these events and the insights we’re still buzzing about this week. Goldenhour Why we loved it : Goldenhour lived up to its pre-event hype, setting itself apart from typical marketing conferences. Marketers who adapt and integrate these tools early will be well-positioned to capture the opportunities ahead.

Buzz 52

Buzz CMO Outreach Linkedin 52

Martech

APRIL 26, 2024

This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. The rise of AI agents AI agents will play a pivotal role in realizing this vision.

Marketing AI 67

Marketing AI Storytelling Content Budget Programs 67

Optinmonster

APRIL 24, 2024

At OptinMonster , email opt-ins are the core of our work. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns. Related Resource: Why Are My Emails Going to Spam? Here’s an example from our Mailchimp integration.

Opt-in 94

Opt-in Opt-out CAN-SPAM Deliverability 94

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report.

Social Media 103

Social Media Work Management Marketing Management Media 103

Martech

DECEMBER 28, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Marketing technology optimization: The path to peak martech stack performance by Gene De Libero. AI marketing automation: How it works and why marketers should care by Milton Hwang. Today: marketing automation. Get MarTech!

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Automation Enterprise Management 117

Anyword

JULY 18, 2023

Anyword’s new integration transforms ChatGPT, Canva, and Notion AI into Performance Marketing experts by bringing key Brand Voice, Target Audience, and Predictive Performance capabilities everywhere you generate copy. It’s available as a Google Chrome extension, so you can use it wherever you’re working.

Paid Search Agency 94

Paid Search Agency High Quality Lead Marketing Rules 94

Optinmonster

APRIL 15, 2024

Here is a list of topics we’ll cover in this post: Why a WordPress Survey Popup? Best Practices to Ask the Right Questions on WordPress Survey Popup Which Tool to Use to Create WordPress Survey Popup How to Create a Survey Form Popup with WPForms How to Create a WordPress Survey Popup with OptinMonster Why a WordPress Survey Popup?

Customer Surveys 77

Customer Surveys Marketing Websites Marketing Management Template 77

Salesforce Marketing Cloud

DECEMBER 7, 2023

But how can we be confident that we are using AI to the best of our ability and pursuing AI excellence? Our Five Elements Framework outlines how to implement AI using trust, alignment, human design, a platform mindset, and innovation. The latest technology can make a big impact, but your success hinges on how you use it.

Transparency 119

Transparency Trust Marketing Paid Search Agency Analysis 119

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

Take me there A preview of our new marketing innovations As you explore how AI can help your company, we want to make sure we tell you both the what and the why of our AI innovations. Segment intelligence In our research , marketers tell us that proving their impact on growth is a top challenge.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology.

Digital Asset Management 115

Digital Asset Management Work Management Marketing AI Marketing Management 115

Salesforce Marketing Cloud

APRIL 9, 2024

Throughout human existence, we’ve used technology to create datasets, which have given us ideas beyond the limit of what the data and technology can do.” Our customers have done a lot of work to pull what they thought was trapped data and put it into these really excellent data platforms. Let’s face it.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Martech

JANUARY 3, 2024

The reasons why consumers might be turned off to social media are obvious, but they aren’t new. Lawrence added: “Opening the aperture wider, gaming experiences — which include, but can expand far beyond marquee platforms like Roblox — offer plenty of opportunities for brand integrations and engagements with connected gamer audiences.”

Gartner 140

Gartner Advertising Agencies Paid Search Agency Ad Exchange 140