The Point

APRIL 29, 2021

A client asks: “ We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. If your main domain isn’t used for marketing emails, it can help preserve that domain’s reputation and thus improve email deliverability. Should I Use a Separate Domain for Marketing Emails?

Domain 173

Domain Email Marketing CAN-SPAM Marketing Management 173

Zoominfo

OCTOBER 13, 2023

Germany has some of the most restrictive regulations around cold email, with regulators and case law stating that a “double opt-in” consent model is required to send marketing emails within the country. How to Use ZoomInfo in Germany ZoomInfo provides access to relevant business data in a compliant and responsible way.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Oktopost

APRIL 26, 2024

In this article, we’ll explore why your firm needs to be active on social media, the challenges associated with social media management for law firms , and share how using a specialized platform can equip your legal team with the right tools to navigate the complexities of this field.

Social Media 62

Social Media Work Management Marketing Management Media 62

Smashmouth Marketing

OCTOBER 1, 2021

Just because your marketing team is sending a whole host of Marketing Qualified Leads down to the sales department, that doesn’t mean they are all ready and raring to buy. Use Case Studies: Just as you should have a file of testimonials for marketing purposes, be prepared with case studies to share with potential customers.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Vision Edge Marketing

APRIL 19, 2022

A data-vangelist is someone who sees and uses the power of data. Find out what data affects your life and your job then actively seek to learn about how it is collected, managed, and used. If that’s the case, then what is the completeness and validity of customer name, email address, and permissions? 2) Investigate.

Marketing AI 206

Marketing AI Work Management Marketing Management Paid Search Agency 206

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Salesforce Marketing Cloud

FEBRUARY 25, 2022

For instance, sales teams who need to access opportunities or service reps who need to access cases? Setting up a profile can handle all of those requests by using Login Hours, Login IP Ranges, and Field Level Security. Permission sets. A permission set is an additive permission on top of a profile.

Lock-In 98

Lock-In Ideal Customer Profiles Class Peer-to-peer 98

Martech

NOVEMBER 4, 2022

Marketo’s Dynamic Chat updates were aimed at improving user experience — from minor updates like automating meeting links within calendar invites to more major updates like allowing new data types to use more fields. Why it helps: An organization may use the Boolean logic to ask questions that more accurately route customer calls.

Lead Scoring 113

Lead Scoring Lead Ranking Marketo Paid Search Agency 113

Envy

OCTOBER 27, 2021

In case you missed their product spotlight, I've summarized below the 3-day event to help you stay up to date. In addition, thanks to improvements in reporting and deal split salespeople will be able to better cooperate and get credit for deals while giving sales managers a better understanding of how their team is performing.

Hubspot 118

Hubspot Enterprise Management Paid Search Agency Work Management 118

Martech

OCTOBER 13, 2023

Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier. Are you safe using AI-generated content ? In this case, honesty means being human, genuine and transparent. We still need to use our brains. It depends.

Marketing AI 134

Marketing AI Paid Content Paid Search Agency Automation 134

Hubspot

SEPTEMBER 1, 2023

There’s a lot to consider, including bias, data management, permissions, and more. In this article, find the ethical concerns and best practices for using AI. Plus, insights from sales experts who are knowledgeable and passionate about using AI in sales ethically. Here are some top tips regarding using AI ethically.

Ethics 66

Ethics Marketing AI Training Work Management 66

Contently

FEBRUARY 1, 2023

To achieve that consistent voice, content teams need to play an active role in delivering value to internal stakeholders. Some larger organizations will have a content resource embedded in non-marketing functions that use content. If sales teams are the revenue engines for a company, content is the fuel.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Martech

FEBRUARY 23, 2024

It’s regularly used to communicate special offers, sale pricing and important information like holiday hours for physical retail locations. Spam, in this case, is in the eye of the beholder. You can, of course, use your own audience data and conduct your own surveys to better understand what your audience wants from your emails.

Email Marketing 97

Email Marketing CAN-SPAM Work Management Advertising Agencies 97

Martech

SEPTEMBER 22, 2023

Evaluating the continued use of third-party applications like Writer.com and Jasper when infused genAI capabilities are offered (at least in beta) by vendors like Salesforce and HubSpot. But teams had to make a choice. Then, the operations/martech team loaded and tested creative assets and content into templates.

Digital Asset Management 114

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 114

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). In today’s post, read about building a B2B sales funnel that sales teams can deploy now to bring more qualified leads over the finish line. Using buying signals , you can also track who is interacting with your content by company and title.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

ClearVoice

SEPTEMBER 22, 2023

Want to use content created by users (UGC) in your curation strategy? Finally, you’ll learn different ways to use these testimonials to reach your target audience, expand your brand’s reach, and create loyal customers. Ask customers to post using your social media handle in a photo or video while engaging with your product.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Engagio

SEPTEMBER 13, 2023

We hear from our customers all the time that they consider us a “true partner” in their success…like an extension of their team. We use our partnership with Demandbase as the model all future partnerships should be built on.” Expanded support teams across geographies and time zones. I’m busting my buttons.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Contently

MARCH 1, 2022

The firm’s founder Elliot Tebele soon announced that he would overhaul his content output, asking for permission to repost and tagging original creators. “We We want to do the right thing by creators by seeking permission and giving them the credit they deserve,” he said. million (at the time of writing). .”

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

PureB2B

JUNE 21, 2022

In 1999, Seth Godin introduced the concept of permission marketing, giving name to a radically different approach to the traditional “interruption marketing,” which was and remains a stalwart of the advertising world. What is permission marketing? What is interruption marketing? It’s that simple.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Planning Opt-out 62

SalesIntel

MARCH 22, 2024

Our research delves into the proven techniques these successful salespeople use in their cold call outreach efforts. Use Permission-Based Openers: Traditional sales openers often involve diving straight into a pitch without considering whether the prospect is receptive to engaging in a conversation. Let’s get started!

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

Zoominfo

MAY 19, 2021

Data privacy generally encompasses the laws, regulations, industry standards, and business practices used in the handling of personal information: how it is collected, how it is used, and to whom and under what circumstances it is shared. Data governance signifies how businesses intend to use data. Data Governance.

Privacy 130

Privacy Opt-out Zoominfo Opt-in 130

Sana Commerce

MARCH 13, 2024

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. and internationally and are used herein with permission.

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

Martech

MARCH 11, 2024

Using the same approach to all our target audience risks alienating the remaining 95% who are not yet in-market. And simplifying our martech tools could mean better outcomes for our teams: For MOps, fewer contacts. For the sales team, better conversions, less garbage in, less time wasted, etc. Good riddance.

Efficiency 81

Efficiency Marketing Automation Services Lead Ranking Brand Identity 81

Biznology

JUNE 16, 2021

. • They have fallen into the trap of thinking “the social media team handles social media.” No matter the why, if the current state at your company is that the CIO, CTO or CRO has never even had a conversation with the social media team, it’s time to change that, ASAP. Again, ignorance is bliss. • Have I got your attention yet?

Social Media 104

Social Media Media Advertising Agencies Work Management 104

ClearVoice

JULY 18, 2022

But how can marketers ensure teams across different departments (e.g., Teams can find the latest version of each media asset, like images, videos, animation, PDFs, and more, along with notes from the marketing team (e.g., Here’s why companies invest in DAM: Support collaboration between internal and external teams.

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Martech

NOVEMBER 13, 2023

A feedback loop is like a system that takes important information and data points and then organizes it in a way that makes it useful for your team or the tools you use. Feedback loops go beyond simpler reporting and give you information that you (or your automated platforms) can use, often in real time.

Planning 100

Planning Work Management Act-On Organic Leads 100

Martech

JANUARY 20, 2023

Sometimes they used their work email address. Other times, they used a personal email address. In some cases, they used the personal email address inadvertently, as that’s the Google account they were logged into at the time. In many cases, they can justifiably argue that the information involved isn’t that sensitive.

Work Management 93

Work Management Marketing Management Marketing Analytics Tools Fulfillment 93

Martech

APRIL 4, 2024

They know they can use testing to build extensive knowledge about their customers and what motivates them to engage. They then use what they learned through testing to make more informed choices about improving their email programs. They’re also great additions to your marketing team! But many companies still do it.

Email Marketing 87

Email Marketing Effectiveness Work Management Planning 87

Salesforce Marketing Cloud

APRIL 7, 2023

From service to CPG, field reps wanted what they used to put in a briefcase in the analog world. After a sales survey with decision makers quickly confirmed this, the team kicked off the project with a strong sense of clarity. It can take time to build out critical components but an aligned team knows where they are headed.

Design 52

Design Work Management Terms and Conditions Customer Satisfaction 52

SmartBug Media

APRIL 12, 2023

The three experts shared their experiences with using HubSpot Service Hub to implement customer surveys and dashboards to improve overall customer experience. Dagan defines the steps to use when implementing an action plan: Step 1: Identify all the channels that you're using to speak to customers and prospects.

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

Work Management 82

Work Management Digital Asset Management Enterprise Management Marketing Management 82

Adobe Experience Cloud Blog

MARCH 16, 2018

Marketing automation platforms have long been a valuable tool to help teams track leads and subscribers via various profile segments, measure ROI, and give marketers a complete view of the customer lifecycle. Set Prospect and Customer Permission Levels. The Effect of GDPR on Marketing Automation. Manage Customers’ Email Preferences.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Enterprise Management 134

Animalz blog

SEPTEMBER 14, 2023

But your skills, insights, and strategic perspective could shape the very core of your business by influencing what your product team builds next. Traditionally, product teams build first and then bring in marketers. When teams have spent developer and designer hours building a prototype, it’s much harder to justify pivoting.

Validation 99

Validation Top of Funnel Product Ad Building 99

Vidyard

MARCH 5, 2021

Use Cases of an Online Video Platform 1.1 Use Cases of an Online Video Platform. Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? Here are some examples of common use cases for an online video platform: Video Marketing.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) In today’s post, read about building a B2B sales funnel that sales teams can deploy now to bring more qualified leads over the finish line. Using buying signals , you can also track who is interacting with your content by company and title.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Martech Advisor

MARCH 30, 2020

But when you already have your target audience list on your customer data platforms with email addresses, contact numbers, and other information, you just need to find out whether they use WhatsApp or invite them. WhatsApp is a widely-used messaging platform. People prefer using chat over phone calls.

Marketing & Strategy 134

Marketing & Strategy Marketing Strategy Broadcasting API 134

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101