Scoop.it

MARCH 14, 2024

Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content. The short answer: You improve your search visibility, trust, and ranking.

SEO 85

SEO Advertising Agencies Lead Ranking Lead Scoring 85

Martech

FEBRUARY 4, 2022

NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. Read more: How marketers will use blockchain technology and NFTs in 2022. In the case of the Balmain x Barbie Limited Edition, the NFTs incorporated visual elements from high fashion and the iconic toy line.

Branding 127

Branding Brand Identity Marketing & Strategy Paid Search Agency 127

Marketing Insider Group

JUNE 2, 2021

You have to prove your case to them – earn their trust – before they hand over their hard-earned money. Unlike masterclasses for musicians, where everyone’s a budding concert artist, this course is well-suited to beginners’ needs. How to Develop a Business Case and Mission Statement to Guide Your Efforts.

Course 332

Course Content Marketing Planning Best Practices 332

Martech

FEBRUARY 13, 2024

Here are the top hashtags used by social media marketers from Jan 1 through Feb 13, 2024, according to Sprinklr. Rising star Ice Spice kept close to Swift throughout the game, which no doubt led to more recognition for soft drink brand Starry, which featured the Bronx-born artist in their ad. Image: Sprinklr. Image: Sprinklr.

Digital Asset Management 133

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 133

Valasys

OCTOBER 20, 2023

NFTs are being used more often by artists, makers, and collectors to interact with and make money from digital material. A Symbiotic Relationship between NFTs and Web3 source:[link] Our understanding of and ability to use digital ownership is changing as a result of the interaction between NFTs and Web3 technology.

Digital Asset Management 52

Digital Asset Management Peer-to-peer Work Management Marketing Management 52

Vidyard

JUNE 7, 2021

Use Music Intros and Outros as Bookends 1.4 Use Reference Music 1.5 Using Off-Limits Famous Music 2. What about your budget—do you splurge for a composer for original music for your video or try to use free background music for the project? How to Pick the Best Background Music for Videos 1.1 Know Your Budget 1.6

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

ScanmarQED

OCTOBER 25, 2023

Difficulties with data Court cases originating on either coast of the US, in the New York and San Francisco legal systems, have made headlines due to the involvement of some well-known names including Sarah Silverman and George RR Martin. Should we assume that these cases will be the tip of an ever-growing iceberg?

Copyright 59

Copyright Allocation Barriers Training 59

Sprout Social

AUGUST 21, 2023

AI ethics is a system of moral principles and professional practices used to responsibly inform the development and outcomes of artificial intelligence technology. Why AI ethics matter Companies are already investing in AI, but the difficulty is ensuring responsible use. What are AI ethics?

Marketing AI 90

Marketing AI Ethics Work Management Marketing Management 90

ConvertKit

SEPTEMBER 15, 2021

In this article, we'll explain the different types of musician and band bios you need (yes, sorry, you need more than one), what they should include, helpful tips for writing them, and a few examples of great artist biographies to inspire yours. How long should a music artist bio or band bio be? Start a free 14-day ConvertKit trial.

Impressions 78

Impressions Advertising Mediums Press Social Media 78

ConvertKit

OCTOBER 21, 2020

4: First Person Artist by Kimberly Brooks. #5: Can I use the same template for each edition, or should I just write text-only emails? Pro tip: Open up a two-way conversation with subscribers by using your personal email address as the reply-to address for your newsletter. Interviews and case studies. Let's dive in!

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

ConvertKit

FEBRUARY 3, 2022

Add that all together, and you can see why many artists look for labels to bankroll their records, giving up equity in their own music in the process. Check out how Musician Jennifer Skaw uses Tip Jar to give her fans the option to help her fund her next album. Example of a musician using Tip Jar. Image via Jennifer Skaw.

Budget Programs 96

Budget Programs Cost Distribution Copyright 96

Contently

JUNE 1, 2020

The Reach” can also be done sans watch for more of an artistic, sponsorship-free post #inspirationalquote #simulacra #internettroll #copyofacopy #moodygrams #instarepeat #dejavuvibes #beforeitwasmainstream #frequencyillusion. Use humor and personality. ” View this post on Instagram. Catch clichés in your revisions.

Content 188

Content Keywords SEO Copywriting 188

Animalz blog

APRIL 18, 2023

There are already plenty of use cases for generative AI in marketing. These use cases have risks associated with them. Your job is to understand the risk profile of AI content and decide whether the benefits outweigh the risks for your specific company, your specific audience, and your specific use case.

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. Google tells stories of customers who use Google Ads to grow their business. Keep reading!

Storytelling 130

Storytelling Examples Branding Brand Identity 130

ConvertKit

FEBRUARY 15, 2021

But she credits her parents for fostering creative space: “I think my mom knew pretty quickly I was going to be some type of artist.” Even if the community she lived in didn’t scream “art” or “fashion”, her parents encouraged her to create her own artistic world inside their house. They're using terms you have no idea about.

Top of Funnel 105

Top of Funnel Communities Advertising Funnels Newsletter 105

ClearVoice

SEPTEMBER 17, 2020

Very often, this is the case as content marketers and creators specialize in content, but not necessarily the topics themselves. Don’t forget that content creators are artists. Artists are more sensitive by nature. That’s what makes them artists… not accountants. After those changes, we’re good to go.

Process 110

Process Marketing Budget Creation SME Content 110

Trade Press Services

MARCH 18, 2024

In most cases, however, authors outsource some or all of the development and publishing functions. Is artistic control important to you? Do you know how to use social media? Instead, the author is responsible for funding the necessary publishing components.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Anyword

DECEMBER 8, 2022

Here, we’ll outline how artificial intelligence complements the human workflow and how marketers, performance growth professionals, and content writers can use AI writing technology to streamline and improve their work. But where ChatGPT and other AI tools have speed and data, human writers and artists have nuance and critical-thinking.

Marketing AI 98

Marketing AI Copywriting Work Management Marketing Management 98

Vidyard

OCTOBER 16, 2019

Explainer Video or Demo: Use subtle music to maintain attention. Live Action or Story: Use clear music to explain and advance the plot. Advertisement, Announcement, or Promo Video: Use dramatic music to evoke emotion. Use Music Intros and Outros as Bookends. Use Reference Music. Not sure which genre will fit?

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

Martech

JANUARY 19, 2023

Keep in mind that some use cases of AI — such as self-driving cars — have been “10 years away” for more than 50 years. It’s common to encounter dirty data that needs to be cleaned before it can be used. I saw a project that creates human avatars to be used in marketing. AI — and even ChatGPT — can help you here.

Marketing AI 136

Marketing AI Paid Search Agency Marketing Analytics Tools Wikipedia 136

Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. Engaging with your audience online, using humor, and giving users a good reason to follow you will help you boost your following on social media. Testimonials and case studies. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

ClearVoice

AUGUST 4, 2020

When networking used to be built around live events, you had to remember to capture content — in fact, to make sure you got everything, you needed a separate plan from the regular event agenda. When everything happens virtually, on social platforms or video chat, it can all be recorded at the click of a button and repurposed for later uses.

Content 88

Content Sample Class Storytelling 88

Vidyard

JUNE 7, 2021

Use Music Intros and Outros as Bookends 1.4 Use Reference Music 1.5 Using Off-Limits Famous Music 2. What about your budget—do you splurge for a composer for original music for your video or try to use free background music for the project? How to Pick the Best Background Music for Videos 1.1 Know Your Budget 1.6

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

ConvertKit

DECEMBER 29, 2020

When you hire a designer to make an ebook cover for you, you’re not just paying for the artwork (in this case, your cover). But that’s not the case. Next, you want to figure out what ebook cover creator software you’re going to use. There are many free drag-and-drop editors you can use to make an ebook cover.

Budget Programs 126

Budget Programs Landing Pages Template Amazon 126

Martech

MAY 6, 2022

This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. This creation of a collective and optimistic future using the free distribution of its product and user-generated content made this campaign an instant success. TikTok’s Re: Make campaign. With every purchase of the Oh Henry!

Social Media 113

Social Media Paid Search Agency Social Marketing Effectiveness 113

Valasys

MARCH 19, 2024

Due to the significance of this tool used throughout the innovation process, many organizations have been creating large budgets for planning to attract professional strategy consultants. Also, they have unlimited access to decades of insightful resources, including case studies. However, these experts may sometimes delay.

Marketing AI 40

Marketing AI Service Generation Curation 40

ANNUITAS

OCTOBER 7, 2020

Thinking back to the musical artists of our youth, that we may or may not be embarrassed to remember how much we loved in their heyday. Somehow this particular tactic never took off, aside from some retail and hospitality use cases that you see today. Who doesn’t love a good one-hit wonder? Banner Ads. Always optimizing.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

Martech

APRIL 26, 2024

Here are just a few ideas for AI services and use cases in the games and movies: Real-time plot alteration: Narratives based on viewer/player reactions, personalizing the story as it unfolds. A standout feature of AI-driven video content is its ability to engage the senses, redefining video content creation.

Marketing AI 67

Marketing AI Storytelling Content Budget Programs 67

Circle Studio

JUNE 11, 2020

Will a voiceover artist be utilized in the final product? Do you have one you’ve used before, or are the decision-makers looking to audition new voices? Be aware of the costs of hiring quality VO artists. When it’s time to edit , which program will be used? Consider what music you will use: Do you have a track picked out?

Process 88

Process Video Marketing Budget Programs Lock-In 88

Hubspot

MARCH 9, 2021

First, they use a viral sound in their video, which can help them reach more users. In this video, Glamnetic uses a simple setup to market its makeup corrector pen, the latest product launch from the brand. One benefit of using Instagram Reels is the music embed feature. People's Revolt. MissionRecruit. I love a numbered list.

Branding 101

Branding Brand Identity Viral Marketing Copyright 101

ClearVoice

JANUARY 5, 2022

A few cases in point: Taylor Swift and her hit “Shake It Off” will face trial in a suit brought by the writers of a girl group’s 2001 song “Playas Gon’ Play.”. However, copyright isn’t a sword to use for personal gain. Despite the use of the word “authorship,” copyright doesn’t just protect written text.

Copyright 93

Copyright Work Management Bundling Paid Search Agency 93

Scoop.it

AUGUST 3, 2021

So, how can content curation be best used to boost SME marketing? You can imagine their excitement when they share a new underground artist who’s yet to go mainstream. Alternatively, they may just enjoy the memes you post – but either way, it’s still vital to use your presence as an opportunity to generate value.

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

SmartBrief - Marketing

AUGUST 7, 2023

Use their name, mention their previous purchase and send birthday wishes – anything that makes them exclaim, “Wow, they really get me!” You’re a raconteur, an artist, a scientist, and above all, a friend. Make your readers feel cherished.

Promotion 52

Promotion Jigsaw Webinar Metrics CAN-SPAM 52

Hubspot

JUNE 14, 2018

A good case study for the data privacy problem is Blockstack , a network built on blockchain that touts itself as “a new internet for decentralized apps.” Visiting a site or using an app is like inserting a key into a lock: You keep a personal copy with you at all times, and once you place it in the lock, you take it out when you are done.

Digital Asset Management 77

Digital Asset Management P2P Work Management Marketing Management 77

Salesforce Marketing Cloud

AUGUST 30, 2023

and I wondered if he was using it at school. According to a recent Salesforce study, 40 percent of desk workers don’t know how to effectively use generative AI at work. So we decided to experiment with using what we call an AI sidekick. For our experiment, we used a range of publicly available AI tools.

Marketing AI 105

Marketing AI Creativity Ethics Training 105

Velocity Partners

AUGUST 16, 2023

The implications here are pretty clear: right now it’s relatively easy to use generative AI to deceive audiences and steal (and profit from) other people’s work. Did I bend the rules to use licensed (or artist-specific) work without paying? Can I talk about the data set I used transparently? Verdict: Words fail me.

Design 75

Design Generation B2B Ethics 75

Hubspot

JULY 7, 2023

Why Sales Teams are Investing in AI The three most popular use cases for AI and automation in sales are automating manual tasks (35%), offering data-driven insights (34%), and helping write sales content or prospect outreach messages (31%). 79% of salespeople using AI/automation say it allows them to spend more time selling.

Marketing AI 77

Marketing AI Lead Ranking Hubspot User-Generated Content 77