Contently

JUNE 19, 2019

When we started Contently nine years ago, we had several ambitions. We wanted to change media and marketing by helping others produce high-quality content. We hoped to inspire brands to connect with their audiences by telling stories. It’s easy to get lost in the noise of how content marketing world has evolved since then.

Enterprise Management 124

Enterprise Management Work Management Paid Search Agency Marketing Management 124

Martech

NOVEMBER 5, 2021

This location-independent audience works while traveling. They use mobile devices, change locations frequently and the search terms they use make them a viable target for numerous verticals, such as travel products, grocery and dining, entertainment, housing and transportation. Luxury shoppers. Empowered activists.

Work Management 96

Work Management Verticals Mobile Advertising Marketing Management 96

SmartBug Media

JULY 10, 2023

For more definitions of marketing terms including “bounce rate,” “exit rate,” “session,” and more, check out our blog article “ The Ultimate Email Marketing Glossary.” Examining both bounce rates and exit rates is important to understand how you can optimize your website and increase conversions. What causes a high bounce rate?

Landing Pages 95

Landing Pages Conversion Rate Buyer Personas Mobile Marketing 95

Martech

SEPTEMBER 3, 2021

Fewer outdoor leisure activities, fewer meetings with friends, very little travel and — in my case — working from home. I think travel in particular, whether it be for a vacation, a conference or just the daily commute, seemed to slow things down. They’re prepared to cut marketing as well as travel and real estate.

Allocation 101

Allocation Gartner Budget Programs Paid Search Agency 101

Zoominfo

JANUARY 11, 2021

There are also two X-factors to watch for: Will companies still see the need to let employees travel to conferences, or instead will they look for virtual shows that keep workers home and avoid road expenses? However, not all companies are taking that approach.

Conference 130

Conference Activities Zoominfo Opt-out 130

SmartBug Media

MARCH 22, 2023

During the summer, most people are preoccupied with all that the season has to offer—traveling, enjoying more time outdoors, vacationing or barbequing with friends and family, or simply doing things at a more leisurely pace. It’s a great way to use content and design in tandem to capture the attention and hearts of your customers.

SMS 98

SMS Email Marketing Examples Planning 98

Contently

FEBRUARY 8, 2022

Let’s play a game. I tell you a fact, and you act surprised. Fact : Consumers don’t fully trust corporations. I know, I know. But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. ” Now, depending on the industry, some of these suggestions are solid tactics.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Porch Group Media

DECEMBER 30, 2019

The Ultimate List of Consumer Travel Industry Stats and Trends to Know for 2020. Consumer travel needs, behaviors and wants continue to evolve, whether travelling for business or pleasure. 51% of US travelers said that once they decided to go on a trip, they would spend less than one week conducting research.

Stats 72

Stats Trends Statistics Consulting 72

Conductor

MARCH 18, 2020

Experts are already predicting a major structural shift in work and leisure habits as a result of the pandemic. CNBC reports that “channel checks show lower spending in travel, retail, consumer packaged goods and entertainment, which together represent 30% to 45% of Facebook’s total revenue” due to the spread of coronavirus.

Paid Content 82

Paid Content SEO Enterprise Management Work Management 82

Sprout Social

NOVEMBER 19, 2020

When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every year. With travel and tourism down due to the pandemic, people are leaning into activities and outings that are close-to-home. Camping – 27.035 messages. Hiking – 16,527 messages.

Communities 121

Communities Social Media Tagging Keywords 121

KoMarketing Associates

AUGUST 12, 2020

This group of categories is served in the travel, leisure, and service industries. Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. You’ll have an extra layer of control over your messaging.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

Tomorrow People

JANUARY 8, 2021

It defines how we work, communicate, and spend our leisure time. Discovering the right channel, language, and messaging to convince all stakeholders in your target companies. In a world that’s driven by technology, it’s amazing how many people simply don’t care about it. That isn’t to say that technology’s not important, or appreciated.

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

Digilant

MAY 11, 2023

With spring in full swing, the excitement for travel is in the air. As consumers gear up for their long-awaited summer vacations and beyond, it’s clear that travel is top of mind. Moreover, 49% of Americans plan to travel more in 2023 than they did in 2022.

Paid Content 52

Paid Content Paid Search Agency Paid Social Agency Mobile Advertising 52

Madison Logic

OCTOBER 26, 2023

With billions confined to their homes for work, leisure, and everyday life, the pandemic accelerated e-commerce and forced businesses to adopt advanced digital solutions to enhance the customer and employee experience. The Take, for instance, hospitality. alone were lost in 2020 due to COVID-19. Read on to find out.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

The Customer

AUGUST 11, 2020

(NYSE: CHH) announced today that it has completed onboarding more than 50 AMResorts ® -branded properties to its network, as part of a strategic agreement announced last year with the Apple Leisure Group company known for its portfolio of luxury, all-inclusive resorts throughout Mexico , the Caribbean and Central America.

Terms and Conditions 52

Terms and Conditions Loyalty High Quality Lead Marketing Management 52

ClickZ

JULY 4, 2020

Whereas, the least active industries, for obvious reasons were: Travel agencies and services. Leisure, sports, and recreation. In fact, PCW’s CFO pulse survey shows that 50% of CFOs plan to accelerate automation and new ways of working. Our Pulse Survey finds that 44% of marketing leaders are maintaining their marketing budgets.

Marketing Budget 131

Marketing Budget Email Marketing Allocation Marketing & Strategy 131

nDash

NOVEMBER 10, 2021

His strengths include cybersecurity, banking, investment, B2B Marketing, luxury leisure travel and hospitality, telecommunications, commercial real estate, financial technology, and SAAS. With over 100,000 active users in 120 countries, the HubSpot ecosystem is an enormous market. Lolly Spindler. Melanie LoBue. Charlene H. John Heinz.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Martech

JUNE 23, 2022

There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal and consumer mode throughout the day. This behavior stands to have a significant impact on how your advertising engages them. The Workday Consumer mindset. Consider working mode.

Top of Funnel 81

Top of Funnel Campaigns Funnel Advertising Work Management 81

QuanticMind

NOVEMBER 14, 2017

Digital marketing in the travel industry is a challenging and competitive game. Watch our travel marketing trends 2017 webinar for full details and 5 actionable tactics to lift your digital marketing for travel right now. What do the travel marketing trends of 2017 teach us about online travel trends for the future?

Trends 40

Trends Planning Advertising Agencies Paid Search Agency 40

Choozle

JANUARY 30, 2024

In Denver’s thin air, golf balls travel 10 percent farther, and with lower water vapor at this altitude, Colorado’s sky is truly bluer. Welcome to Denver, where 300 days of sunshine, a rich cultural scene, and diverse neighborhoods await. What’s in a Name? So, how did Denver acquire the title of the Mile High City?

Advertising Agencies 70

Advertising Agencies Paid Search Agency Communities Training 70

Conductor

JUNE 6, 2019

To help bring these ideas to life, I researched about 1,200 keywords relating to business and leisure travel and performed a sample analysis for each storyline below. In my travel example, I discovered that, in addition to Expedia and TripAdvisor, small affiliate blogs like Expert Vagabond were owning significant page 1 market share.

Storytelling 40

Storytelling Paid Search Agency SEO Keywords 40

ClearVoice

AUGUST 18, 2019

Lindsay Tigar is a travel and lifestyle journalist who built her career remotely while exploring more than 23 countries for two years. Today, she has a home base in Boston, but continues to travel once to twice a month on assignment for various publications including Travel + Leisure, National Geographic and many others.

Curation 99

Curation Work Management Consulting Class 99

Bannerflow

APRIL 17, 2019

Telecom (27.2%) proved to be the biggest user of in-banner video, followed by iGaming (7.2%) and Travel (6.4%). Display advertising is thriving in Europe. According to eMarketer’s latest figures, it is set to grow 14.7% across France, Germany, Italy, Spain and the UK in 2019, hitting $17.3 billion in total ad spend. What is in-banner video?

Display 75

Display Advertisements Advertising Trends 75

ClearVoice

SEPTEMBER 29, 2020

For months, reports have shown outdoor leisure goods of all kinds becoming people’s go-to purchase for hopes of future fun. Millions have been laid off as a result of COVID-19, and certain industries are not coming back any time soon. But other industries — or niches within bigger industries — are thriving like never before. Jungle gyms. …

Content Marketing 119

Content Marketing Advertorials Paid Search Agency Content 119

KoMarketing Associates

MAY 5, 2014

The report notes that “leisure hours are readers’ preferred time to read, reflect and share content,” so it’s worth it to experiment with marketing outside of business hours. The how is just as important, too. So when should you publish your blog posts? percent of all soial shares, respectively). percent engagement. percent.

Social Networks 120

Social Networks Search Engine Marketing Network Marketing Social Media 120

Liveintent

MAY 23, 2018

Is there any consumer-facing industry that’s been more disrupted by the internet than travel? Even older grandparents these days check portals like Expedia and Kayak rather than phoning a trusty travel agent. Meanwhile, their younger kin peruse Instagram for travel inspiration , resorts, and hotels. Playing the email game.

Email Marketing 67

Email Marketing Advertising Agencies Newsletter Work Management 67

Eric Mower + Associates

DECEMBER 19, 2018

Travel marketers know that content is essential to any integrated marketing strategy. You need a strategy that aligns with all your travel brand’s objectives, with a solid plan and schedule for creating and distributing powerful content and an infrastructure to support it. The best travel content appeals on an emotional level.

Top of Funnel 84

Top of Funnel Marketing & Strategy Tips Budget Programs 84

Porch Group Media

SEPTEMBER 18, 2019

In another recent study by Monetate conducted across the retail, travel and hospitality, and insurance industries, the types of data used by marketers for their personalization strategies were similar, with digital sources being the top formats used to support personalization efforts. Travel & Leisure Websites/Mobile Apps.

Personalization 40

Personalization Lead Scoring Lead Ranking Mobile Marketing 40

ClearVoice

DECEMBER 12, 2019

Sure, you can make a list of what you want and promise that it will be “educational,” but the sad truth is that parents don’t always buy that Xbox and executives don’t always approve those travel budgets. Don’t worry, we won’t tell your executive leadership if your travel budget was already approved.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

KoMarketing Associates

OCTOBER 11, 2016

This group of categories are is served in the travel, leisure, and service industries. Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. You have an extra layer of control over your messaging.

Adwords 120

Adwords Advertisements Advertising B2B 120

Hubspot

JANUARY 16, 2020

Growing up, I used to play "grocery store" with my sister. We'd go into our pantry, take out all the food, and set up a grocery store in our living room. I would typically "buy" goldfish. You might be thinking, "What does this have to do with market share?". Below, let's review market share – what it is, how it's calculated, and why it's important.

Marketing & Strategy 90

Marketing & Strategy Paid Search Agency Pricing Price 90

Hubspot

FEBRUARY 25, 2019

And, in fact, most people do -- two times more travelers use Pinterest vs. top online travel agency sites. On Pinterest, Travel + Leisure has 7.3 million monthly viewers, and the Travel Channel has 2.9 On Pinterest, Travel + Leisure has 7.3 million monthly viewers, and the Travel Channel has 2.9

Blogger 71

Blogger Social Networks Buzz Paid Search Agency 71

Biznology

MAY 6, 2015

If you are in the travel or leisure industry, you may not have been aware of a woman by the name of Ann Tran. By utilizing social monitoring software you could find out the huge amount of influence this woman has over the travel industry (over 430,000 Twitter followers and a robust blog) and better yet ways to connect with her.

Social Media 80

Social Media Media Web 2.0 Marketing Management 80

Heinz Marketing

MARCH 21, 2019

Location: My main distribution center in Kent, WA mostly but also Portland and Denver offices or wherever I travel I’m pretty good at making do. Most essential app when traveling? You can catch up on everyone we’ve featured thus far in the “How I Work” series here. Here in his own words is how he gets stuff done.

Work Management 61

Work Management Product Peer-to-peer Ethics 61

LeadSquared

JULY 21, 2017

LeadSquared is being used by more than 15,000 sales and marketing professionals from different industries including, education and training, financial services, real estate, hospitals and wellness centers, travel and leisure businesses, IT services and technology vendors and many more. Try it yourself.

Marketing Automation Services 52

Marketing Automation Services Comparison CRM Marketing Automation 52

Bannerflow

MARCH 19, 2019

Mastering display advertisings can often be a challenge for travel brands. Truly effective and engaging dynamic content is the holy grail of the travel industry. Indeed, Expedia found that 62% of leisure travellers and 74% of business travellers want to see a video before making a final booking decision.

Conversion 40

Conversion Brand Identity Branding Banners 40

Convince & Convert

JANUARY 4, 2015

What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. different social platforms. click to tweet.

Social Media 165

Social Media Research Media Business 165