Your Testing Program: Smart Ways to Get Your Team On Board
Buzz Marketing for Technology
APRIL 10, 2013
Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. Fact is, though, in many online marketing organizations, there is often surprisingly sharp resistance to technologies such as multivariate testing. Nobody is complaining.
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