Remove test

Buzz Marketing for Technology

article thumbnail

Your Testing Program: Smart Ways to Get Your Team On Board

Buzz Marketing for Technology

Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. Fact is, though, in many online marketing organizations, there is often surprisingly sharp resistance to technologies such as multivariate testing. Nobody is complaining.

article thumbnail

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. Segmentation sifts through the data to find discrete groups of people with similar traits and/or interests, who can then be targeted and tested with relevant content based on site activity.

eCommerce 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. That’s precisely where site testing, optimization, and personalization come in. This is where testing and personalization are essential to turning traffic into sales.

Traffic 100
article thumbnail

6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

Posted in Business Intelligence Testing. It’s a given that ecommerce sites will need to be further tested and tweaked after replatforming. And ensure them that you can bring things back into balance through testing and optimization. Test everything. Be realistic. The average delay for a replatforming program is 4.2

article thumbnail

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site. Test your theory. They test their websites constantly and as they go. Follow the 95% confidence rule when ending a test and identifying a “winner.”

article thumbnail

5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. But the only way to truly know for sure what attracts your customers is to test and learn what they really want. More important, it is to use the big data from your tests to tailor what you’re saying, doing and offering across all devices.

eCommerce 100
article thumbnail

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. In addition, it would be smart to thoroughly test and experiment with your mobile presentation to discover possible obstacles, sticking points and other issues that may affect the mobile users’ experience. Never stop testing and learning.