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Webbiquity
MARCH 7, 2023
Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. Image credit: Amy Hirschi on Unsplash For consultants and agencies, long-term client relationships mean steady income. It may mean a few less dollars in your pocket in the short term. But they can stay in business.
Ahrefs
FEBRUARY 6, 2024
But beyond the short-term dopamine hit of publishing a thousand articles at once, for most businesses, the negatives of AI content will very quickly outweigh the positives. First up—there is precedent for getting a Google manual action for publishing AI … Read more ›
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Martech
APRIL 16, 2024
The post Adopting consent-based analytics for long-term marketing success appeared first on MarTech. Start developing a rollout plan for implementing consent today before legislation forces your hand. Fuel for your marketing strategy. Business email address Sign up now Processing.
Martech
MARCH 18, 2022
Good morning, Marketers, and the decision to serve short-term goals and longer term ones isn’t always an either/or. So, another short-term action with potential long-term gains is to attend our upcoming virtual MarTech conference on March 29 and 30 ( registration is free ) and soak in some insights from other leaders in the field.
Advertiser: ZoomInfo
Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. Satisfaction won’t cut it. But where do you start?
Oktopost
MARCH 31, 2024
She also shares her top tips for keeping advocates engaged, including quarterly training and gamification ideas to hold their interest in the long-term – she even created her own spin on Spotify Wrapped to create an “Oktopost Wrapped” campaign at the end of 2023 to showcase their results to her team and shoutout there top performing advocates.
Acrolinx
OCTOBER 1, 2022
Acrolinx can help you use the right wording as you write, or check your existing documents for compliance, … Continue reading "Fodina and Acrolinx on Coming to Terms with Terms". The post Fodina and Acrolinx on Coming to Terms with Terms appeared first on Acrolinx.
Advertiser: Showpad
But to do so, you must first recognize where you stand in terms of maturity. The Showpad Sales Transformation Maturity Model helps organizations understand where they are today in terms of meeting buyer expectations, and how key teams can drive transformation that impacts the bottom-line.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.
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This means moving beyond what most basic PPM tools offer to a tool that better fits their needs and sets them up for long-term success. To survive in the future of work and beyond, PMOs need to evolve. But there are some important things to consider when adopting a whole new tool.
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But there are many intent signal data options and many confusing terms used to describe them. How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intent signal data can help. This infographic clarifies three common areas of confusion: How does company-level and contact-level data differ?
Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor
We were all hit with some financial troubles during 2020, and long-term revenue growth can seem a bit tricky right now. What are B2B Marketers doing right now to continue their growth during these still uncertain times? Account-based marketing is the strategy B2B Marketers are utilizing to meet their lead generation goals.
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Inside you’ll find: Ways to optimize your web content over the long-term. Here are some tips to make sure you’re executing the right content strategy that will lead to higher user engagement and lead generation. How visuals add strength to your content strategy. Why social proof is important for B2B. Reader interactions based on content type.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment. By personalizing your client’s online experience, your firm can build more trust and value into every interaction.
Speaker: Mark Hunter, CSP, “The Sales Hunter”
The right plan starts with knowing who to prospect and being able to engage them on their own terms and schedule. The solution to finding great leads and turning them into great customers is having a focused plan and being disciplined in making it happen.
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