Martech

APRIL 10, 2024

Enhanced tagging. Creators with stores can tag products and merchandise across their entire video library at once, based on products detected in links from their videos’ descriptions. When creating or linking your store, you can now choose between Fourthwall and other existing platforms like Spring, Spread Shop and Spotify.

Youtube 82

Youtube Features Merchandising Sample 82

Webbiquity

DECEMBER 9, 2020

In addition to on-page factors (like content length and meta tags) and backlinks, this will help identify any technical issues which may be impacting your search rankings. There are many free tools you can use to identify broken links, missing pages, and other site errors. It helps to analyze links on a page-by-page basis.

SEO 271

SEO Traffic Tips SERP 271

Marketing Insider Group

AUGUST 28, 2023

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. This helps avoid diluting link equity among several pages while keeping the main focus on one authoritative page per topic. Are their menus intuitive?

SEO 207

SEO Lead Scoring Lead Ranking SERP 207

Trade Press Services Newsletter

APRIL 4, 2024

When the show airs, it’s time to share your interview over social media, tagging both the host’s and podcast’s pages to ensure maximum exposure. If you have a robust email list, consider sending an email blast with a link to the episode. Even though the podcast interview is over, your work isn’t done!

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Biznology

JANUARY 9, 2018

Then I also make sure the WordPress-provided image name, caption , description, and alternative/ALT-image tags are filled out. In this case, I don’t always include captions if the surrounding text is contextually-relevant: I make sure there’s at least one named link to my home blog embedded into the body of the post.

Optimization 209

Optimization Google Tagging Blogger 209

FMG Suite

APRIL 25, 2024

Native content: This is content that does not link away from LinkedIn. If these individuals post something interesting, share it and add your opinion in the caption, tagging them so they see that you’ve shared it. When they comment on your posts, tag them, which will bring your posts to their attention.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

FMG Suite

APRIL 25, 2024

Native content: This is content that does not link away from LinkedIn. If these individuals post something interesting, share it and add your opinion in the caption, tagging them so they see that you’ve shared it. When they comment on your posts, tag them, which will bring your posts to their attention.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Top Rank Marketing

OCTOBER 30, 2023

This includes optimizing content, headings, meta tags, and URLs. Meta Tags: HTML tags that provide information about a web page to search engines and website visitors. Important meta tags include the title tag (title of the page) and meta description (a brief description of the page’s content).

Search Marketing 116

Search Marketing SEO Mobile Advertising Long Tail Marketing 116

seo.co

APRIL 29, 2022

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. Just like link diversity and anchor text diversity , it is even more important to have factor diversity when building content for your web pages. Keywords in the HTML Tag.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Sprout Social

MARCH 28, 2024

To see how many followers a hashtag has, use this URL formula: [link] keyword For example, if you wanted to see the follower count for #socialmediamarketing, you would enter the following URL into your web browser: [link] socialmediamarketing The follower count will be displayed prominently at the top of the page.

Linkedin 102

Linkedin Analytics Work Management Marketing Management 102

Convince & Convert

DECEMBER 15, 2023

As algorithms have become smarter, it reduces the impressions of those posts that have too many spammy or unrelated tags. Use most relevant hashtags—the ones that best describe your post Avoid using too long or extremely crowded tags. Why it works : Adding offer links reduces resistance for your users and makes it more accessible.

Social Media 154

Social Media SEO Cost Per Click Media 154

Go Beyond SEO

FEBRUARY 15, 2024

Keyword research, meta-tag optimization, and compelling content creation are crucial for boosting relevance. Optimizing page titles, headings, and URLs and utilizing internal linking and schema markup can elevate search rankings. Optimizing your website’s meta tags is another crucial on-page SEO technique.

SEO 60

SEO Service High Quality Lead Lead Scoring 60

Martech

OCTOBER 24, 2022

There are links to all the articles at the end of the post. This assistant has tools to select the goals you want to import, copy Google Ads links and add users who can access your current property. The first thing to do is start tracking a data stream with Google Tag Manager (GTM). Go to your GTM account and create a new tag.

Marketing Analytics Tools 122

Marketing Analytics Tools Analytics Google Trigger Marketing 122

Martech

OCTOBER 12, 2022

Links to all the articles are at the end of the post. In this post we’ll be talking about UTM tagging. So it’s becoming a time where UTM tagging of more than just source medium is necessary for all of your strategies. UTM codes are text you add to a link that gives your analytics tool more information about each link.

Marketing Analytics Tools 110

Marketing Analytics Tools Tagging Analytics Google 110

Martech

JANUARY 2, 2024

Properly format campaign naming and UTM tagging. UTM tagging, or data we add to call-to-action links, etc., Channel, campaign name, medium and more details are all carried via UTM tags. can carry a lot of information that can help marketers.

Ideal Customer Profiles 111

Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 111

Martech

APRIL 5, 2024

This includes conversions within linked advertising accounts. For example: Once Universal Analytics services end, new conversions, including goals and ecommerce transactions, will no longer be measured. This change could impact the performance of ad campaigns, especially if those conversions are used alongside Smart Bidding strategies.

API 106

API Analytics Google Marketing Analytics Tools 106

Martech

NOVEMBER 27, 2023

Efficiently find correct answers to your HubSpot, general marketing and other questions using the new “Ask Academy” template in ChatSpot , which incorporates all the content from HubSpot Academy and links to the relevant lessons. Tags can be used as filters in the feedback tool to create lists of customers requiring follow-up.

Enterprise Management 89

Enterprise Management Hubspot Paid Search Agency Work Management 89

B2B Marketing Insights - WE

MARCH 16, 2022

On-page SEO is the process of optimizing your website’s content, titles, meta tags, and other factors that influence your ranking. It sometimes requires multiple pages with proper internal linking to cover an entire topic. How Internal Links Affect Rankings in Search Engines. Internal links can improve your rankings.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Sprout Social

APRIL 26, 2023

And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. We were curious too: why put the link in comments on LinkedIn? Why put the link in comments in LinkedIn posts? The link-in-comments posts had a “social-first” design.

Linkedin 107

Linkedin Ad Frequency Social Media Marketing Analytics Tools 107

Optinmonster

JULY 28, 2022

In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. Link clicks. Did they click a link embedded in a lead magnet? Fortunately, there’s an easy solution: UTM tags. What Are UTM Tags? are different UTM tags.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Martech

NOVEMBER 15, 2023

Once you’ve linked Analytics to Marketing Cloud, you can sync audiences within Marketing Cloud itself. When a user clicks through to your site from a Marketing Cloud campaign, and the link sends the Marketing Cloud Subscriber ID (SFMC ID), Analytics automatically detects and stores the SFMC ID with your other Analytics first-party data.

Marketing Analytics Tools 108

Marketing Analytics Tools Analytics Google SMS 108

Brightedge

FEBRUARY 4, 2022

In terms of practical features, web admins can now take advantage of indexifembedded tags that tell Google how to handle embedded content. John Mueller also provided some insights into how Google evaluates internal links and Danny Sullivan (Google’s Search Liaison) explained how “deduplication” works in relation to “Top stories.”.

SEO 105

SEO Mobile Advertising Tagging Paid Search Agency 105

Martech

MARCH 13, 2024

Advertisers can now incorporate external links to new products or sales in their Reminder ads, enhancing the potential to convert interest into purchases. Ads with product tags expansion. This month, Meta will introduce ads with product tags to the Facebook Feed (currently available only on Instagram). Reminder ads.

Ads 71

Ads Mobile Advertising Marketing Management Tagging 71

Only B2B

JANUARY 12, 2022

It’s not assured that visitors will engage on your link; they might just browse your post on the syndicating site instead of going to your website. You can prevent both of these situations by following these steps: Ascertain that the syndication distributor has used the rel=canonical tag. Include a link to a canonical source.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 118

SmartBug Media

DECEMBER 19, 2022

These tags are crucial for web accessibility. Anchor text is the hyperlinked text that allows you to internally link to content within a website. For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them. These paths could result in a couple different URLs: [link].

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Martech

NOVEMBER 21, 2023

Assets can also be tagged by color or other visual attributes. Since this metadata can be categorized in a number of ways, team members should work together to agree on how their assets should be tagged. These groups include DAM users who are allowed to tag assets in ways they find helpful during an interactive meeting.

Digital Asset Management 89

Digital Asset Management Work Management Marketing Management Tagging 89

Spiralytics

AUGUST 23, 2023

You also have to make sure that your content is organized and tagged properly so that search engines can properly read it. Schema markup is all about tagging your content to help search engines better interpret the context of a web page, allowing them to rank your content appropriately on the results page.

SEO 62

SEO Practices SERP Lead Scoring 62

EveryoneSocial

APRIL 25, 2023

Posts that the LinkedIn algorithm might consider not quite up to par are those that are: Poorly written Too broad or general to interest many users Tag people who aren’t likely to engage with the post, such as well-known LinkedIn influencers. Experiment with content formats — and go easy on the links. Activate your employees.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

ConvertKit

FEBRUARY 9, 2021

With good segmentation, you can track who clicks on your links and then send targeted emails just to those people with a reminder about any details, some FAQs, or anything else they need to know to seal the deal. Tags vs segments. So basically tags organize people and segments organize tags.

Segmentation 121

Segmentation Tagging Trigger Marketing Click Rate 121

Brightedge

MARCH 31, 2022

Meta Tags Are Irrelevant for SEO. Look for information about how to use meta description and title tags effectively and you’ll find a wide spectrum of opinions. Some argue that meta tags are redundant while others prescribe an exact keyword density. Link Building Should Always Be Avoided. Links are still important.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

seo.co

FEBRUARY 1, 2023

In addition, city and state names should be in the title tags, meta descriptions and content of your site. Images, videos, descriptions, contact information, links and posts are all important to finishing your listing. Create deep internal links Internal links are links that go to other pages on your website.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Martech

OCTOBER 17, 2022

There are links to all the articles at the end of the post. This is where you can enable the tagging and it also allows you to set up and import the goals and anything from the Google Tag Manager (GTM).”. You can manually configure additional settings like conversions, audiences, events and product links. This is part 8.

Marketing Analytics Tools 102

Marketing Analytics Tools Analytics Google Tagging 102

Sprout Social

APRIL 6, 2022

Until recently, once we clicked on a product link, we had to first determine if it was secure and then dig up our wallets, pull out our physical credit card, and enter in all the required information before completing a purchase. Businesses can then link to products in their content, run sales, and offer assistance via Messenger or WhatsApp.

Facebook 113

Facebook Examples Brand Identity Branding 113

Litmus

NOVEMBER 16, 2023

If you are looking to emphasize a word or phrase you can use the <strong> tag. The <b> bold tag isn’t semantic and will not emphasize your chosen word(s) to the screen reader user. This tag is a generic tag (like a div or a span) and will not carry any semantic weight.

Class 100

Class Tagging Paid Search Agency Design 100

BenchmarkONE

DECEMBER 1, 2022

Link in Stories . Previously, the option to link to a specific webpage was only available for verified accounts or those with more than 10,000 followers. In October 2021, Instagram abolished those requirements and expanded the ability to add links to stories to all accounts. . Let’s dive straight in! . Sell on Instagram.

Small Business Marketing 73

Small Business Marketing Features Business Tagging 73

ClearVoice

NOVEMBER 3, 2023

On-page SEO deals with content and keyword optimization, while off-page SEO involves link-building and social signals. Or you can just correct the broken links Resubmit your sitemap : After fixing the errors, resubmit your updated sitemap to Google Search Console.

SEO 52

SEO Work Management Tagging Marketing Management 52

BOP Design

SEPTEMBER 27, 2023

If a website doesn’t load quickly, has broken links/pages/images, is tough to navigate, or doesn’t flow in a clear way, users will often abandon the website and start their search over. Meta tags Meta tags –including page titles, descriptions, keywords – give specific directions to users and to search engines.

Design 62

Design SEO Tips B2B 62