Integrated B2B

APRIL 19, 2020

In many cases, a more structured information-gathering and discussion process is required, which is likely to involve more workshops. Following the initial workshop, I deconstructed their input into the relevant sections of the model, arriving at something like this: An example of how a value proposition workshop can be summarized.

Work Management 52

Work Management Marketing Management B2B Sales Differentiation 52

Marketing Insider Group

JUNE 9, 2015

We’ve spent the last year synthesizing five years of research, workshops, consulting engagements and conversations with more than 100 global brands. I’d also venture to say that you’re finding it harder to differentiate your product from the rest of the marketplace. As anyone who’s written a book knows, it’s no small feat. The result?

Marketing Management 100

Marketing Management Paid Search Agency Differentiation Touchpoints 100

Content Standard

JULY 28, 2016

Some started doing content strategy workshops that followed the same agenda ours did, and some copied our websites and marketing. Our competitors looked more and more like us every day, and it was becoming harder to differentiate in the marketplace. How would we teach our contributors and creatives to be great storytellers?

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

MKT1

FEBRUARY 27, 2023

With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. A team with go-to-market skillsets & storytelling ability. Upcoming event: 2 day, 4 hour Website Workshop March 23 and March 24th , 9-11 AM PT both days. Built-in marketing advantages.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

ANNUITAS

AUGUST 12, 2014

So, I work with companies (mostly larger enterprises) to both conduct workshops on Content Marketing, as well as lead consulting and advisory services for helping enterprises operationalize the practice of content marketing. But, primarily, my role is to lead and manage CMIs Consulting/Advisory, Education and Technology divisions. So,

Demand Generation Agencies 100

Demand Generation Agencies Enterprise Management Content Storytelling 100

ANNUITAS

FEBRUARY 11, 2014

So, I work with companies (mostly larger enterprises) to both conduct workshops on Content Marketing, as well as lead consulting and advisory services for helping enterprises operationalize the practice of content marketing. But, primarily, my role is to lead and manage CMI’s Consulting/Advisory, Education and Technology divisions.

Enterprise Management 100

Enterprise Management Content Storytelling Paid Search Agency 100

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Marketing: The B2B Storyteller. The Storyteller understands that creative storytelling isn’t just for Hollywood. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand. Contents 1. Watch to find out.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

B2BMarketing.net

NOVEMBER 6, 2023

They also stressed the need for aligning campaigns with business goals for measurement of success, and differentiated between B2B and B2C emotional decision-making processes. And when it comes to measuring success with creativity? It should be based on the overall effectiveness instead of uniqueness.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Hubspot

FEBRUARY 22, 2017

Here's a reality check: they may be reading (or, more accurately, skimming) a dozen or more responses, most of them badly written, few of them with any differentiating qualities. Storytelling is a foolproof cure. It's not difficult to incorporate some basic storytelling techniques into your RFP responses.

RFP 68

RFP Paid Search Agency Advertising Agencies Marketing Proposals 68

Content Standard

JULY 27, 2016

I also wanted to differentiate the Content Standard brand from our competition, and to change the perception of our publication from “just another marketing blog” to the go-to destination for all things digital marketing. I wanted an audience that returned to the site every day—not just a few times a month.

Content Marketing 40

Content Marketing Planning Content Storytelling 40

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. The Video Mastery Award: Winner and Runners Up Video Marketing: The B2B Storyteller The Storyteller understands that creative storytelling isn’t just for Hollywood. The four finalists showcased a wide range of approaches to creative B2B storytelling. Contents 1.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Marketing: The B2B Storyteller. The Storyteller understands that creative storytelling isn’t just for Hollywood. “ Skyping in Space ” by NetMotion Software is the ultimate example of show don’t tell storytelling by a B2B brand. Contents 1. Watch to find out.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

The ROI Guy

DECEMBER 2, 2014

However, there is still too much focus on product differentiation at a time when products are not too different from one another. Just like diets, a lot of them can be good, but you have to go beyond reading a book or attending a workshop to make it work. The bottom-line, a methodology is not a silver bullet.

Lead Scoring 40

Lead Scoring Lead Ranking Product Work Management 40

Optinmonster

MARCH 13, 2024

The key differentiator is visual storytelling. Use a character in your video to make your storytelling more effective. This short video ad from Barbie uses storytelling to enforce that the viewer ‘Can Be Anything.’ But have you wondered what makes some videos more successful than others?

Paid Content 130

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 130

ClearVoice

JULY 26, 2023

We’ll hone in on strategies like: Storytelling Thought leadership Case studies and success stories Top content marketing strategies for AI and machine learning startups AI and ML startups — and other organizations in the tech and SaaS industry — can benefit from the following content marketing techniques to grow their business.

Marketing AI 97

Marketing AI Startups Webinar Metrics Marketing Strategy 97

Marketing Insider Group

SEPTEMBER 5, 2023

Research includes understanding audience preferences, staying on top of industry trends, differentiating content, and leveraging data to make informed decisions. Also, attending webinars, workshops, or conferences can provide deeper insights and expose you to a broader range of perspectives. Storytelling with data.

Research 254

Research Content Marketing Work Management B2B Thought Leadership 254

Martech Advisor

JANUARY 9, 2020

A 2013 Walker study predicted that by the year 2020, customer experience will outdo price and product as the key brand differentiator. Develop better listeners and encourage storytelling. allow brands to explore storytelling to connect with their customers and prospects online as well.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

Buzz Marketing for Technology

JULY 24, 2008

PKM is part of it, along with culture change, reward systems, storytelling techniques and so on.? If they stopped spending so much time and money on process and technology solutions and uncovered the latent potential in employees, then real value and differentiation would be harnessed through PKM.? human-centric KM?,? says Skyrme. ?PKM

Enterprise Management 100

Enterprise Management Work Management Marketing Management Personalization 100

Outbrain

AUGUST 8, 2019

With over 75 seminars and workshops focusing on the future of advertising, there was great debate and discussion around storytelling, content, data, brand purpose, and more. Brands must focus on getting good at storytelling but work with ‘mathmen’ to make sure their ads are seen and delivered to the right user at the right time.

Advertising Agencies 5

Advertising Agencies Advertisements Advertising Mobile Advertising 5

Brandpoint

JUNE 19, 2023

Brand Differentiation and Positioning: Develop a strong brand identity and seek ways to differentiate products, services or brand positioning apart from competitors. Visual Storytelling: Utilize visual content such as infographics, images and videos to tell a captivating story about the value and impact of the products or services.

Work Management 62

Work Management Paid Search Agency Marketing Management Planning 62

Content Marketing Institute

APRIL 3, 2018

Buyer personas help differentiate pricing strategies we may need to employ. We’ve used this approach in our workshops and advisory engagements, customizing it a bit for audience development. Differentiate your content approach – Sweet spot meets the tilt. Step 4: Differentiate – the sweet spot meeting the tilt.

Buyer Personas 105

Buyer Personas Content Marketing Top of Funnel Planning 105

Golden Spiral

FEBRUARY 12, 2019

John Farkas, Founder, CEO and Chief Storyteller at Golden Spiral, often says, “If you don’t differentiate yourself, you will just create more noise in the market. That’s why we usually take our clients on an off-site workshop to do some strategic soul searching. Dig Deep: How Can Your Brand Change Lives?

Trends 89

Trends B2B Marketing Planning Paid Search Agency 89

Webbiquity

MAY 23, 2017

The catchy graphics and simple storytelling technique, focused on how the tool helps in solving a problem rather than listing out product features, is perfect for grabbing audience attention. In fact, 88% of marketers believe that interactive content helps in differentiating them from their competition. Check out the video here.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Contently

OCTOBER 11, 2016

Since then, I’ve spent the last several years advocating— in writing , during corporate workshops, and from countless conference stages—for marketers to adopt the storytelling skills that make journalists successful. Know your differentiators. But the learnings can, and should, flow in the other direction as well.

Planning 60

Planning Aggregators Differentiation Storytelling 60

Content Standard

MAY 16, 2016

This got me wondering how people differentiate between “customer experience” and “experience.” In April 2016, I attended a three-day storytelling workshop run by McKee, in which he described how scenes were minor events within a story of someone’s life. So, We Asked Our Audience. The Definitions.

Cable 54

Cable Classified Ads Storytelling Customer Surveys 54

Content Standard

MAY 16, 2016

This got me wondering how people differentiate between “customer experience” and “experience.” In April 2016, I attended a three-day storytelling workshop run by McKee, in which he described how scenes were minor events within a story of someone’s life. So, We Asked Our Audience. The Definitions.

Cable 46

Cable Classified Ads Storytelling Customer Surveys 46

Top Rank Marketing

SEPTEMBER 18, 2023

As chief content officer at MarketingProfs, Ann is renowned for her expertise in B2B marketing and her ability to connect with audiences through the art of storytelling. You can see and learn more from Ann at MarketingProfs B2B Forum in Boston or online, October fourth for workshops, and October fifth and sixth for the main conference.

B2B Marketing 109

B2B Marketing Marketing AI Work Management B2B 109

Circle Studio

AUGUST 13, 2020

Whether speaking at a conference, making a new business pitch, meeting with a client, or hosting a webinar, presentations can be a true differentiator—for better or worse. The best presenters in the world are also incredible storytellers. Presentations play an important role in marketing and business development.

Effectiveness 141

Effectiveness Act-On Webinar Metrics Statistics 141

B2B Digital Marketer

MARCH 4, 2021

Rita uses storytelling to break tough topics down into practical, easily implementable actions and has coined the phrase “Rita made me DO it!” So whether it’s like a workshop or a panel or a discussion, they’re all going to be tailored to you. ” to celebrate her client’s successes.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Contently

OCTOBER 25, 2018

If you’re going to workshop with 50 people, that audience is probably too small to warrant dedicated solely dedicated to the event. To differentiate this writing from a press release, don’t just talk about your own presentations. joelazer signing copies of “The Storytelling Edge” after a stellar #CMWorld presentation!

Event Marketing 146

Event Marketing Effectiveness Planning Trade Show 146

Brandpoint

SEPTEMBER 19, 2023

Enhanced storytelling. This insight can help you differentiate your approach and stay ahead in the competitive landscape. Strategies and items to consider: Storytelling. Amplified storytelling. Coordinated storytelling. Competitor analysis. Each holiday or event carries its own unique story. Varied formats.

PR 62

PR Planning Allocation Budget Programs 62

Sprout Social

NOVEMBER 15, 2021

To help you quickly differentiate between the two, we’ve marked all paid resources with an asterisk (*). Packed with insightful lessons on grammar, storytelling and crafting compelling copy, this book is an essential addition to any marketer’s bookshelf. Social media marketing resources. Everybody Writes by Ann Handley*.

Resources 89

Resources Social Marketing Planning Marketing Analytics Tools 89

Marketing Insider Group

OCTOBER 19, 2015

I base this on seeing the type and knowledge level of the people attending our content marketing workshops in the U.S. In 2016, I believe that content marketers will move beyond storytelling into story creation through experiences. My biggest prediction is that Content Marketing will finally hit the mainstream. Jason Miller.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150

Salesforce Marketing Cloud

MAY 2, 2022

As a speaker, trainer, and expert on enterprise sales, Ian has led national training workshops for Fortune 500 companies. You are the main differentiator in sales. It combines unique storytelling and tactical advice to ensure reps have what they need to sell effectively. Follow him on LinkedIn. Follow him on LinkedIn.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools B2B Thought Leadership 98