Aberdeen

JANUARY 30, 2020

In 2019, AI-powered martech continued to mature, opening the door for key use cases like: Content Audits: Use AI and machine learning to spot gaps in your content marketing strategies and identify opportunities for new content creation. It wasn’t long ago that the pending enforcement of GDPR felt like doomsday for marketers.

Marketing AI 81

Marketing AI Trends Privacy Intent Data 81

Optinmonster

JUNE 5, 2022

This suggests that those customers live or work nearby and can therefore visit frequently. Remain GDPR Compliant. Violating GDPR can cost your business heavy fines. So you want to make sure all of your marketing campaigns are 100% compliant with GDPR. Another for all other regions that don’t follow GDPR guidelines.

Conversion 113

Conversion Click Rate Tagging Display 113

Tomorrow People

NOVEMBER 12, 2018

The research became a key part of Verint’s marketing strategy, helping understand its customers and putting them at the center of its work. This meant Marije had to re-think Verint’s approach to its content marketing strategy , including the sweet spot between privacy and personalization. “

Ethics 136

Ethics Peer-to-peer B2B Thought Leadership Product 136

PureB2B

MAY 30, 2022

That way, someone can go through, quickly spot the problem areas, and work on updating everything. Instead, it’s a work in progress. If neglected, this ‘work’ will fall rapidly into disrepair. It’s not that difficult to spot outdated contact details and flag them for an update.

B2B Marketing 62

B2B Marketing Work Management Marketing Management Ad brokers 62

SendX

APRIL 26, 2021

You might also even be violating rules of consent under GDPR. If you’re interested in sending a newsletter, experiment with what timing and formatting work best for your audience. This is going to take some trial and error - start slow, and work your way up to more frequent emails, and see how your customers respond.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Litmus

OCTOBER 21, 2021

I was living in NYC, working toward my Series 7 license, and simply could not stay awake while studying. I was a Quality Control Specialist, mainly processing suppression files for the hundreds of affiliate marketers we worked with and helping us maintain compliance with the CAN-SPAM Act which went into effect a few years prior.

Deliverability 73

Deliverability Privacy Protection Privacy Conference 73

Martech

MARCH 15, 2022

Programmatic ad-buying makes it easier to target your ideal audience since you’re essentially buying ad space that reaches a focused demographic instead of purchasing a prime time TV spot and hoping your target market is watching. This is in keeping with GDPR. So, in turn, it ensures efficient spending and improves branding.

Advertising Agencies 113

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 113

Oktopost

NOVEMBER 16, 2023

These insights allow you to double down on creating more of the content that works and reduce time spent on underperforming content. Without the hassle of manual reporting, you can create more frequent reports to spot trends and optimize your strategy. But analytics are only as good as what you do with them.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

BenchmarkONE

MARCH 6, 2019

The European Union’s General Data Protection Regulation (GDPR) went into effect, adding new obligations for data processors and controllers that do business with EU residents. Oath (the parent company of Yahoo and AOL) announced that it would begin scanning emails received by all of its services for the purpose of targeted advertising.

Paid Search Agency 75

Paid Search Agency Mobile Advertising Advertising Agencies Mobile Marketing 75

DealSignal

MAY 15, 2023

Although these technologies work in a pinch, there are significant challenges you’ll face if you rely on them for accurate B2B email verification—which can cost you getting in touch with high-intent, in-market prospects. With all of this being said, we’re not saying that email validation software doesn’t work.

Work Management 98

Work Management Marketing Management Validation Software 98

ClickZ

SEPTEMBER 29, 2020

To understand what consumers’ lives really look like now, marketers must pandemic-proof their data assets by combining them with second- and third-party data and working with partners and industry organizations like the IAB and the Partnership for Responsible Addressable Media that are actively building for the future, not looking to the past.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Ideal Customer Profiles Privacy 119

Vidyard

MARCH 15, 2021

See it in Action In the example video below, the Vidyard team included a spot to personalize the video not for the viewer, but for their company. Personalized video takes a little more work to produce, but once created, they can be stored in a video library for quick sends to larger lists of leads.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Martech Advisor

SEPTEMBER 11, 2019

Just because the data says a piece of content posted at a certain time will work well, doesn’t mean it will. It can sometimes feel like treading water, doing more and more work just to stay in the same spot. Just because the data says a piece of content posted at a certain time will work well, doesn’t mean it will.

Transparency 68

Transparency Marketing & Strategy Trust Marketing Privacy 68

Televerde

JUNE 28, 2018

Data Privacy and Regulation (GDPR). Last year, many sales professionals and marketers worried about how GDPR would affect social media marketing and social selling. Effective last month, companies were required to adjust their strategies to be compliant with GDPR. The emerging importance of paid ads.

Social Media 56

Social Media Media B2B Thought Leadership Privacy 56

Binary Demand

FEBRUARY 15, 2024

These insights aid businesses in comprehending their target market, spotting potential customers, and customizing marketing and sales tactics. B2B intent data works on pinpoint leads, prioritizes sales, and targets messages at businesses actively seeking relevant solutions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

Bannerflow

DECEMBER 10, 2019

Previously, overlooked in favour of more privacy-invasive alternatives – post-GDPR the contextual comeback is on. How does contextual targeting in display advertising work? For example, brands still buy TV ad spots during programmes that are most relevant to their products. What are the benefits of contextual targeting?

Advertisements 72

Advertisements Advertising Marketing AI Display 72

PureB2B

MAY 30, 2022

For that, algorithms have been designed to spot surges in topic searches and interest. If you’re familiar with website tracking and analytics, it works in a very similar way: Cookies are used to identify users. Leadiro are completely GDPR-compliant (naturally) which means your company has absolutely no risk using our data.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Oktopost

JANUARY 30, 2020

We’re talking about GDPR, CCPA , and the rest of the data compliance regulation acronyms. If you’re in marketing and you haven’t felt the impact of these laws on your work yet, it’s probably only a matter of time.

Ad brokers 112

Ad brokers Spyware Ad Exchange Privacy 112

QuanticMind

JANUARY 3, 2019

GDPR Sets a New Global Standard . This year, Europe’s new data privacy regulation, the General Data Protection Regulation (GDPR) took effect, representing the biggest regulatory change in data privacy in decades and essentially changing the way all global marketers can advertise to EU citizens. Where’s the best Mexican food near me?”

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

Parse.ly

JUNE 9, 2022

Pressure in the European Union (specifically GDPR) is speculated as a major reason. . Getting Google Analytics 4 set up requires a lot of extra work because of the architectural changes. Not having that type of historical data is creating a major blind spot for content teams. Why are they switching to an events-based model?

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Circle Studio

JUNE 21, 2018

You’ll want to keep a close eye on your delivery rates, bounces (hard-bounces and soft-bounces), unsubscribes, complaints, opens and click-throughs, so you can spot any patterns or discrepancies and respond accordingly. Additionally, the General Data Protection Regulation (GDPR) went into effect this year.

Deliverability 112

Deliverability Email Marketing Work Management Marketing Automation Services 112

ScanmarQED

OCTOBER 25, 2023

These cases raised against ChatGPT, center on copyright law and the usage of Shadow Libraries (online databases holding, as you might imagine, not quite legal copies of published work). These untrue quotes are initially troublesome as they falsely educate the user, but secondly that untruth may pervade and spread like a sour rumor.

Copyright 59

Copyright Allocation Barriers Training 59

Envy

MARCH 11, 2019

The blog takes a business perspective and runs posts on current issues such as GDPR and other regulations that hit close to home in the business world. Flashpoint earned a spot on our radar not only because of its high-level coverage of cyber security issues, but because it manages to do so in over 20 languages. The Security Ledger.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

The Customer

APRIL 14, 2020

In order for this approach to work, the interactive experiences that are deployed must exhibit a number of characteristics. 13 min How Does CCPA Compare to GDPR? does a solid and succinct job of comparing the key provisions of GDPR and CCPA regulations as they currently stand. . 8 min EU: Will US Privacy-Lite Hollow Out GDPR?

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Hubspot

APRIL 4, 2018

And despite Gustavison verifying the problem soon thereafter and saying the company was working on a fix, eight months later, Houlihan discovered that the site was not only continuing to leak data, but that the estimated seven million jeopardized customer records could also be easily indexed and crawled by automated tools.

Amazon 64

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 64

SalesIntel

JANUARY 10, 2024

You don’t want to manage different tools separately and constantly be switching platforms while working. For instance, an AI might spot one email pattern for a company and extrapolate it to assume all emails follow a similar structure. This is about how well the B2B data platform is integrated with your existing tech stack.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

PureB2B

MAY 30, 2022

For that, algorithms have been designed to spot surges in topic searches and interest. If you’re familiar with website tracking and analytics, it works in a very similar way: Cookies are used to identify users. Leadiro are completely GDPR-compliant (naturally) which means your company has absolutely no risk using our data.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

TrustRadius Marketing

OCTOBER 1, 2018

You don’t need to work in digital marketing long before you start hearing about Neil Patel. B2B Marketing is a good spot for those looking for B2B community, research, and most recent updates in the B2B world. The Wordstream blog focuses on marketing topics, SEO, E-commerce, social media, GDPR, and more. Neil Patel’s Blog.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

chiefmartech

APRIL 24, 2019

Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. If X integrates with Y, follow-up questions should peel back exactly how deep that integration is: What are the use cases of the products working together? How attentive is the service?

Marketing Automation Services 81

Marketing Automation Services Work Management Marketing Management Astroturfing 81

Litmus

MARCH 18, 2021

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Even the tech giant Google plans to end support for third-party cookies by 2022 as they work toward a more privacy-first web. Your work isn’t over yet. Email preference centers work.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Televerde

OCTOBER 18, 2018

the topic of growth was spot on. Working with an outsourced sales partner is a dance, and the poetic beauty of dance is shown when both partners move fluidly as one. And, of course, GDPR and privacy are huge considerations when executing a global campaign. How many have account plans? How is the SDR/AE relationship?

Sales Management 40

Sales Management Demand Marketo Enterprise Management 40

Content Standard

JULY 24, 2018

With everyone from sales to HR to fellow marketers demanding more content to support their own work, what content marketing has time for audience insights? They can spot patterns and bring insights that you just won’t see from website traffic stats and social listening. Audience Surveys. Image attribution: Mohammad Metri.

Top of Funnel 45

Top of Funnel Content Focus Group Customer Surveys 45

QuanticMind

AUGUST 29, 2018

Smart digital leaders, the ones who will ride out the coming years in style – or perhaps even benefit from these changes – are working hard to spot such challenges and develop growth strategy that can handle current and future online shifts. Purchase, Payment and Market Changes Provide Opportunity to Smart Leaders.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 40

TrustRadius Marketing

OCTOBER 1, 2018

You don’t need to work in digital marketing long before you start hearing about Neil Patel. B2B Marketing is a good spot for those looking for B2B community, research, and most recent updates in the B2B world. The Wordstream blog focuses on marketing topics, SEO, E-commerce, social media, GDPR, and more. Neil Patel’s Blog.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Martech

JANUARY 26, 2024

At the end of this assessment, you should be able to compile your findings into a presentation of: What’s working well. How does your design compare to your competitors or others in your line of work? Is your subscription process in alignment with recent legislation, like GDPR or CPRA? What needs to be changed.

Clickthrough 122

Clickthrough Marketing & Strategy Marketing Automation Services Deliverability 122

Hubspot

MARCH 6, 2019

Home decor vendor, Wayfair, for example, recently created an AR feature as part of its mobile shopping app that lets its customers see what an item might look like in a certain spot in their home. If you're just getting started with mobile marketing , this will help you determine if your tactics are working.

Mobile Marketing 77

Mobile Marketing SMS Work Management Paid Search Agency 77

Biznology

AUGUST 27, 2020

It is often perceived as a strategy to detect employees doing non-work related things at the workplace. Monitoring correspondence can also help spot and prevent mobbing, bullying, and sexual harassment by detecting potentially harmful language used by employees. But ethical concerns are not the only ones you should consider.

Ethics 197

Ethics Privacy Privacy Protection Business 197