Contently

NOVEMBER 14, 2019

They’re on Twitter because everyone says they’re supposed to be there. That’s what makes the R/GA Twitter account worth following on a daily basis. Over the last decade, it’s slowly hit the sweet spot of brands on Twitter: able to poke fun at an industry (and itself) without being too snide, silly, or stupid.

Twitter 157

Twitter Advertising Agencies Paid Search Agency Best Practices 157

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. His question introduced the idea of hashtags as a way to organize thoughts and Tweets on Twitter.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Adobe Experience Cloud Blog

JULY 7, 2017

This creates a major blind spot in your lead scoring system and gives your sales team a lot of catching up to do when you finally discover the lead. Social media intent data can help fill this blind spot. At Socedo, we’ve found that coverage of Twitter profiles in a typical marketing database is around 10-12%.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Adobe Experience Cloud Blog

AUGUST 31, 2017

In one of our bi-monthly #marketochat’s, we discussed How to Build a Vibrant Community on Twitter with Social Media Influencer, Madalyn Sklar. Twitter continues to be a place that people go in order to find out brand information, so it is critical that you are building the right community for your brand and follower base.

Communities 134

Communities Twitter Ad Building B2B Thought Leadership 134

Digital B2B Marketing

OCTOBER 6, 2011

Marketers have a huge blind spot when it comes to nurturing and lead scoring. Your blind spot is there. Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. What ways have you found to check your blind spot? Social Media Scoring.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Sprout Social

OCTOBER 12, 2016

To get started, you can analyze Twitter followers to learn more about who’s following. You may think you know what to share, but until you analyze your Twitter followers you’re just making assumptions. Instead, use a tool that’ll allow you to analyze Twitter followers. The more data you can pull, the better.

Twitter 96

Twitter Effectiveness Demographics Stats 96

Digital B2B Marketing

OCTOBER 6, 2011

Marketers have a huge blind spot when it comes to nurturing and lead scoring. Your blind spot is there. Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. Your Turn What ways have you found to check your blind spot?

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 100

Twitter Traffic Ad Building Tips 100

Convince & Convert

SEPTEMBER 7, 2011

Whether you’re on a first date, meeting new people at a dinner party, or making it rain on Twitter, it’s just not a good idea to go on and on about yourself. The selected sample included more than 150,000 tweets and status updates from more than 1,000 Twitter, Facebook, and LinkedIn accounts between November 2010 and July 2011.

Curation 166

Curation Research Sample Click Rate 166

Martech

MARCH 12, 2024

First spotted. The expansion was first reported by Google Ads expert Thomas Eccel, who spotted the tool within Bing Ads and shared a screenshot on X : What is Copilot? Yesterday, Jordi Ribas, the head of engineering and product for Copilot and Bing post on X/Twitter about it.

Marketing AI 89

Marketing AI Advertising Agencies Advertisements Advertising 89

Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter?

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Hubspot

MAY 16, 2015

According to a survey conducted by PeopleLinx , 76% of reps understand LinkedIn's potential for sales, but a scant 16% see the value in Twitter for social selling. While it's fairly simple to identify a good fit prospect on LinkedIn based on social activity and profile information, spotting a lead on Twitter isn't so easy.

Twitter 28

Twitter Lead Ranking Lead Scoring Leads 28

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 96

Twitter Communities Network Marketing Tips 96

Televerde

JUNE 28, 2018

Organic ads and posts have taken a backseat to paid ads and understandably so; LinkedIn, Twitter and Facebook have operating costs and are revenue-seeking organizations. The post 5 Spot-on 2017 Social Media Predictions appeared first on Televerde.

Social Media 56

Social Media Media B2B Thought Leadership Privacy 56

Martech

OCTOBER 17, 2023

Downloads: Does the public want a better-managed version of X/Twitter? This was enough to propel it to the top spot by overall downloads in the quarter with 236 million, just ahead of TikTok’s 229 million downloads in the quarter. It climbed to the #3 spot after ranking as the #5 breakout app in the first half of this year.

Spending 112

Spending Marketing AI Mobile Advertising Mobile Marketing 112

Biznology

APRIL 25, 2013

With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. Twitter Vine is an application that allows Twitter users to create and post six-second looping videos. Setting up Twitter Vine. Once your video is complete, simply choose to “upload” it to your Twitter stream.

Small Business Marketing 80

Small Business Marketing Twitter Business Work Management 80

Bluetext

SEPTEMBER 28, 2021

Twitter is the best for directly engaging with customers. With Twitter, you can provide short updates about your business and interact directly through hashtags, mentioning users, liking posts, retweeting, etc. Medium Title: Medium Content: The post How to Find Your Social Media Sweet Spots appeared first on Bluetext.

Social Media 26

Social Media Media B2B Thought Leadership Advertising Mediums 26

Martech

DECEMBER 19, 2023

A CMG rep was reportedly spotted on LinkedIn promoting this service, encouraging interested parties to get in touch so that they could provide more information on prices. On Twitter/ X , SEO consultant Glenn Gabe wrote: “This will not end well.” Dig deeper: 3 privacy-centric solutions for marketing compliance Pitching the product.

Paid Search Agency 109

Paid Search Agency Advertising Agencies Conversion Ads 109

Martech

FEBRUARY 6, 2024

And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. He added: “But you can see currents of nostalgia running through many major spots, such as Oreos’ ‘Twist on It’ with Kris Jenner, and BetMGM ‘Tom Has Won Enough’ with Tom Brady and Vince Vaughn.”

Advertising Agencies 106

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 106

Hubspot

JUNE 5, 2018

Recently, we analyzed millions of tweets and found that some Twitter hashtags correlate with a 1,065% increase in engagement -- clearly, hashtags still matter in 2018. To help increase engagement with potential customers on Twitter, we’ve compiled a list of the best hashtags to increase likes, retweets, and replies. crowdfunding.

Twitter 78

Twitter Lead Scoring Lead Ranking Correlation 78

SmartBrief - Marketing

FEBRUARY 11, 2024

Social media CTAs: Inclusion of social media icons or buttons to encourage followership and engagement on platforms like Facebook or X (formerly known as Twitter). Image-based CTAs: Eye-catching images with embedded links that grab attention and entice clicks.

Urgency Marketing 97

Urgency Marketing Click Rate Act-On Email Marketing 97

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Here are a few examples: Twitter’s Rebrand On July 22, 2023 just before midnight, Elon Musk announced the rebrand of Twitter to “X.”

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Top Rank Marketing

DECEMBER 1, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. The post Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 129

B2B Marketing Search Marketing B2B Multi-Channel 129

Top Rank Marketing

OCTOBER 6, 2023

MarketingCharts Amid Twitter chaos, Mastodon grew donations 488% in 2022, reached 1.8M monthly active users Open-source social media platform Mastodon has ridden on the wave of uncertainty surrounding Twitter — renamed X — to amass 5.8 million users and some 1.8

B2B Marketing 117

B2B Marketing Social Marketing Planning B2B 117

Contently

OCTOBER 5, 2020

Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. Aren’t people supposed to be blind to the spots designated for banner ads around the web? Not bad for promoting a webinar that covers complex marketing issues.

Webinar Metrics 200

Webinar Metrics Banner Ads Advertisements Advertising 200

readwrite

JULY 24, 2013

Twitter wanted everyone to know about wider availability of a new feature called TV ad targeting , which lets advertisers synchronize promoted-tweet campaigns with their TV spots. Neil Gottlieb, one of the users, said Twitter’s apology was “not an adequate accountability statement.”

Twitter 40

Twitter Ads Advertisements Advertising 40

Smashmouth Marketing

OCTOBER 6, 2010

Today I'm attending New Marketing Lab's Inbound Marketing Summit at Gillette Stadium in Foxboro (killer spot for a conference, btw). He is always insightful, practical, and spot on with his delivery. I thought it would be useful to create a Twitter List of the #IMS10 Speakers. Here you go: [link].

Inbound Marketing 100

Inbound Marketing Twitter PR Marketo 100

Marketing Insider Group

JUNE 2, 2011

I was sitting in a Miami hotel room on May 1st, 2011 catching up on Twitter when I saw a tweet that Osama Bin Laden had been found. It was a sign that Twitter had finally gone mainstream and I was no longer one of the few “cool&# kids using the micro-blogging service. Schaefer (@markwschaefer) that Twitter is NOT for everybody.

Twitter 100

Twitter Customer Surveys Internet Marketing Mobile Marketing 100

Content Standard

AUGUST 10, 2017

Ed Sheeran made international headlines earlier this year when he announced he was quitting Twitter. But even he has his limits regarding the septic culture found on Twitter. With the platform’s advertising channels stagnating, the benefits of Twitter are on the decline for some of these brands.

Twitter 56

Twitter Branding Brand Identity Social Networks 56

Contently

OCTOBER 4, 2018

Audiences feel comforted and engaged when they spot his face (or even just hear his voice) onscreen. For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. Your brand on Twitter.

Advertising Channels 167

Advertising Channels Marketing AI Branding Brand Identity 167

Sprout Social

MAY 10, 2022

Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. The commercial spot showed raging pre-teens and a pregnant woman drinking from tallboys, with the classic Judas Priest song “Breaking the Law” in the background. The spot earned over 5.1 Goodbye, Mr. Peanut.

Social Media 116

Social Media Social Marketing Paid Search Agency Media 116

Content Standard

MAY 16, 2015

For many marketers, Twitter marketing is a balanced mix of intuition, personableness, data analysis, and good content to share. But, according to a recent study from the Harvard Business Review , not every brand has found this sweet spot—including, surprisingly, some very popular brands. Who seems to excel in this?

Twitter 43

Twitter Studies Broadcasting Social Media 43

Martech Advisor

MARCH 6, 2020

Unable to stave off competition from Instagram, which released its own 15-second video clip feature on its app, Vine quickly lost users and Twitter, which purchased Vine for $30 million, shut down the app. But Vine was short-lived. Unfortunately, Vine was ahead of its time, but a short-form video is here to stay.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

QuanticMind

MAY 31, 2023

Company leaders also showed how shifts in content consumption are driving innovation and unveiled a few new ad formats, the most notable being a 30-second non-skippable format for YouTube Select on CTV , which replaces two 15-second ads with one 30-second spot.

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Sprout Social

FEBRUARY 1, 2022

By early December, #dailyWordleClub emerged on Twitter for users to recount their victories, defeats and starting word strategies. It was so spot-on, Wardle eventually built the emoji-block score sharing functionality into the game.). million mentions of Wordle on Twitter, up 9,971% from December 2021. A game of “firsts”.

Peer-to-peer 94

Peer-to-peer Social Media Communities Buzz 94

Contently

MARCH 1, 2022

IG followers,” wrote comedy editor Megh Wright on Twitter. “If ” Carter’s team might praise and share a great New York Times story via Twitter or Facebook. Highsnobiety’s Carter believes the “golden traffic time,” when anything posted to Instagram, Twitter, or Facebook would get likes, is over.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

Top Rank Marketing

AUGUST 25, 2023

In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. Thank you for making time to join us for this week’s Elevate B2B Marketing News, and please return again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news.

Newsletter 98

Newsletter Spending Linkedin B2B Marketing 98