illumin

FEBRUARY 27, 2024

Walmart is diving into the streaming wars head first with its acquisition of VIZIO and its SmartCast Operating System. The real question is, will this acquisition position Walmart alongside the ranks of Amazon Prime, Netflix, Apple TV, and Disney+? And is there more to this acquisition than meets the eye?

Acquisitions 88

Acquisitions Advertising Agencies Marketing Proposals Paid Search Agency 88

Vision Edge Marketing

JANUARY 30, 2024

Lower Churn and Customer Acquisition Costs : Happy customers are a powerful asset. If you’ve determined the current strategy will not work, then it might be time to shift focus to a different growth strategy, such as altering your target market or revamping your product/solution offerings.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Martech

MARCH 11, 2024

While many indie IDs fall outside the walled gardens, I’ve selected a few alternative identification solutions that have emerged as leaders. ID5’s Universal ID ID5’s solution hinges on its deep reach and partnerships with publishers worldwide. First launched by The Trade Desk, UID 2.0

Cost per Acquisition 120

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 120

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. Companies that complete these two customer-centric prerequisites achieve more success when it comes to customer acquisition which impacts your company’s product adoption rate , market share, and category ownership.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

B2BMarketing.net

APRIL 26, 2024

King and queen of these metrics are reducing ‘customer acquisition cost’ (CAC) – how much an organization spends on landing new customers – and maximizing ‘customer lifetime value’ (CLV) – total net profit a company can expect to generate from a customer throughout their entire relationship.

Account Based Marketing 59

Account Based Marketing Demand Generation CMO ABM 59

SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? Of course, acquisition and retention are related.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Vision Edge Marketing

OCTOBER 10, 2023

By identifying pain points and opportunities, businesses can implement innovative solutions to enhance their products, services, and overall business model. In our example, we identify the proof of concept (PoC) step as a critical area to improve that will impact the customer experience, overall cost of acquisition, and time to revenue.

Process 229

Process Optimization Work Management Marketing Management 229

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? The most important thing is to understand why you are using the solution in the first place. Find out what they expect will change in the solution and when. Speaking of changing solutions, carefully evaluate the risk of vendor lock-in.

Work Management 71

Work Management Marketing Management Vendors Lock-In 71

ClickZ

JANUARY 12, 2024

However, this approach often overlooks a critical aspect of customer acquisition and brand building. According to a Fospha report , brands that consistently invest in top-of-funnel activities for a minimum of 10 months are likely to see reduced customer acquisition costs and a more robust Return on Ad Spend (ROAS).

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Webbiquity

NOVEMBER 29, 2022

Strong consumer relationships help you generate new leads, reduce customer acquisition costs, and ultimately earn more profit. Reduces CAC: Strong customer relationships reduce customer acquisition cost by increasing your repeat customer purchase rate, purchase frequency, and average order value. Train your employees.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

Zoominfo

OCTOBER 28, 2020

They don’t let you know someone is searching for your products or solutions as the search volume is spiking, they batch the data and distribute the signals on a scheduled, usually weekly, basis. With the acquisition of Clickagy, our differentiation here is real-time, on time. In other words, real-time doesn’t mean real-time. .

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Zoominfo

APRIL 30, 2021

In this quick read, we look at takeaways from the sudden switch to virtual conferences, the effect going virtual has on the customer acquisition funnel, and the implications this short-term shift can have on the long-term future of your events. With fewer overall events, are the number and the quality of your leads impacted?

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Digilant

MARCH 5, 2024

What Vizio’s Acquisition Means For the Advertising Landscape This move highlights the growing importance of advanced TV platforms in the digital advertising ecosystem. As Walmart integrates Vizio’s capabilities with Walmart Connect, we can anticipate enhanced advertising solutions that leverage advanced TV’s direct engagement with consumers.

Acquisitions 52

Acquisitions Advertising Agencies Opt-out Opt-in 52

Martech

SEPTEMBER 14, 2021

In what is believed to be the most expensive acquisition of a private boot-strapped company, Intuit has confirmed that it will acquire Mailchimp for $12 billion. It will add the customer engagement platform to its portfolio of accounting and financial solutions — Turbo Tax, Credit Karma, QuickBooks and Mint. billion in new debt.

Acquisitions 118

Acquisitions SMB Enterprise Management Marketing Management 118

Valasys

APRIL 24, 2024

24 th April, New Jersey: Apple has made a strategic move to strengthen its artificial intelligence (AI) capabilities with the acquisition of Datakalab, a Parisian startup specializing in efficient AI algorithms. Finalized in December 2023, this acquisition underscores Apple’s growing focus on AI development for its mobile devices.

Startups 40

Startups Lead Ranking Acquisitions Customer Satisfaction 40

Martech

JANUARY 16, 2024

AI will play a pivotal role in sculpting the future of customer acquisition, but it is still an uncharted realm of strategies and tactics. You’ll learn: AI-forward approach for 2024 : Discover why marketers are enthusiastically adopting AI solutions to boost productivity, unlock new insight, and supercharge campaign performance.

Webinar Metrics 93

Webinar Metrics Lead Gen Privacy Marketing & Strategy 93

Martech

AUGUST 30, 2022

In order to retain and grow existing customer relationships, leading organizations are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives. Register today for “ Harness Your First-Party Data For Customer Acquisition & Conversion ,” presented by ActionIQ.

Webinar Metrics 106

Webinar Metrics Conversion Acquisitions Lead Scoring 106

illumin

APRIL 2, 2024

Canva made a name for itself in the world of technology and digital design; with its new acquisition of Affinity, it may be unstoppable. This acquisition perfectly positions Canva to strategically enter the ring. On March 26, 2024, the two companies announced the deal with significant excitement.

Acquisitions 52

Acquisitions Software Creativity Paid Search Agency 52

Liveintent

OCTOBER 19, 2021

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. What is customer acquisition? Here’s why.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Martech

APRIL 9, 2024

Other tactics will be needed to support acquisition. We have a solution that doesn’t rely on cookies,” said Michelle Jacobs, ChannelMix’s President and co-founder, “so it doesn’t really matter to us what Google ends up doing.” If DeZao had to place a dollar on which solution will ultimately win out?

Privacy 105

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 105

Martech

NOVEMBER 13, 2023

” She also uses Onesend, a solution that scales email and SMS messaging for multi-location and franchise brands. The Onesend acquisition Chicago-based ActiveCampaign acquired the Australian platform Onesend in October. We now have data from all of those platforms baked into ActiveCampaign.” 6% boost in click-thru rate.

Paid Search Agency 104

Paid Search Agency Marketing Automation Services Work Management SMS 104

Martech

MARCH 1, 2024

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Penetration marketing Viewing customer acquisition as an expense or an investment, it follows that profitability emerges only with customer retention.

Tactics 118

Tactics Work Management B2B Marketing Marketing Management 118

Martech

JANUARY 11, 2024

Many of the brands go back decades and are no strangers to mergers and acquisitions. Both Informa Tech and TechTarget used strategic acquisitions to build their portfolios of properties over the years. Many of the B2B tech media brands in the proposed deal are well-known to B2B marketers.

Marketing Proposals 84

Marketing Proposals B2B Buyer Intent Acquisitions 84

Thinkers360

MARCH 31, 2024

Sanjay Rout Innovation Solution Lab Contact Prof.(Dr.) Sukor Zainal CEng FIMarEST CMarEng EFTECH ENERGY SOLUTIONS Contact EUR ING.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

AUGUST 4, 2023

The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings. Tagger Media offers a unified SaaS solution for brands and agencies that allows marketers to measure the impact of influencer campaigns through ROI and trends reports.

Marketing Management 97

Marketing Management Media Paid Search Agency Social Media 97

Martech

APRIL 7, 2022

billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP Boxever , headless e-commerce solution Four51, marketing automation platform Moosend and predictive digital search solution Reflektion. Following a headline-grabbing $1.2 Why we care.

Acquisitions 95

Acquisitions Industry CMS Product Merchandising 95

Search Engine Journal

FEBRUARY 7, 2023

Conductor and Searchmetrics join forces to offer a comprehensive SEO solution for customers. Learn more about the impact of this acquisition. The post From Competitors To Partners: Conductor Acquires Searchmetrics appeared first on Search Engine Journal.

Acquisitions 101

Acquisitions SEO Tools 101

Martech

DECEMBER 1, 2021

Leading link management tool Bitly announced its recent acquisition of QR code generator platform Egoditor GmbH. The decision will expand Bitly’s already growing SaaS solutions to capture a wider marketer in search of digital experience platforms. The post Bitly announces acquisition of Egoditor appeared first on MarTech.

Acquisitions 97

Acquisitions Marketing Management Digital Experience Platform Paid Search Agency 97

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. User acquisition from social Get important user acquisition details from different social channels on your website to see how each channel is performing so you can allocate your budget more wisely.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

ClickZ

SEPTEMBER 23, 2022

Around 20 years ago, marketers started to become increasingly enamored with the promise of marketing automation and technology solutions to drive sales and growth. Second, many of these users, often incentivized through customer acquisition, do not see what advantage they get by moving off spreadsheets and emails. Change the channels.

Marketing Management 116

Marketing Management Advertising Agencies Planning Paid Search Agency 116

Heinz Marketing

DECEMBER 1, 2023

Sometimes an acquisition occurs and there isn’t an appointed person to assist with cultural and accountability alignment. Client example: A large corporation became even bigger through the acquisition of a couple of other businesses.

Process 112

Process Deliverability Work Management Thought Leadership 112

xiQ

MARCH 31, 2023

High-value Offerings: ABx is highly efficient when marketing high-value solutions, which typically entail substantial expenses for customer acquisition such as software, consulting, or professional services, which typically entail substantial expenses for customer acquisition.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling Sales Cycle B2B Thought Leadership 118

Liveintent

DECEMBER 13, 2022

Identity graphs that place the email address at its core provide a solid long-term solution as they provide the right combination of ad tech and martech signals that connect first-party cookies to the ecosystem. 3 – Test identity solutions. What to look for in identity solutions.

Newsletter 118

Newsletter Marketing & Strategy Lead Ranking Acquisitions 118

chiefmartech

APRIL 26, 2022

“It seems like every other week, I read about a major acquisition. Surely the 2020 martech landscape with its 8,000 solutions was Peak Martech! Such large acquisitions almost always make the news. It’s a testament to just how large the martech industry is that so many significant acquisitions are constantly occurring.

Acquisitions 108

Acquisitions Digital Transformation Software Paid Search Agency 108

Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. There’s plenty that marketers can learn from Ash and how to drive an effective acquisition campaign. The importance of diversifying your acquisition channels.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Martech

MARCH 14, 2023

Since SAP bought Qualtrics in late 2018, it has moved to integrate its AI-driven experience management capabilities across SAP’s customer experience solutions, including SAP Service Cloud and SAP Sales Cloud. SAP says that Qualtrics has more than tripled its revenue since the acquisition.

Enterprise Management 88

Enterprise Management Marketing Management Customer Satisfaction Acquisitions 88

Martech

JANUARY 13, 2022

The Vancouver-based conversion intelligence platform Unbounce has announced the acquisition of LeadsRX, a marketing performance and attribution solution. Unbounce serves primarily small and medium-sized businesses and the acquisition should improve the ability of customers to evaluate customer journey touchpoints and optimize ad spend.

Analytics 102

Analytics Paid Search Agency Touchpoints Acquisitions 102