Trending Sources

5 Key Tips for Driving Attendance at Field Events

The Point

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. When you sign up to attend a seminar at a hotel 20 minutes from your office, however, you’re not only committing more of your time, you also need to feel infinitely more confident that the time spent will be a worthy investment. No-one cares. Be specific.

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FREE 1 Hour Content Marketing Seminar

Tomorrow People

Tomorrow People, in conjunction with Zoober Digital Training and the Learning and Skills Improvement Service (LSIS), has developed a free 1 hour content marketing seminar for marketing professionals and business owners held in the Rhubarb building in Birmingham (on Heath Mill road opposite the Custard factory, Digbeth) on the 25th June at 9:30am. marketing return on investment (ROI).

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3 Tips From The New Music Seminar: How B2B Marketers and the Music Industry Are In Tune

It's All About Revenue

The New Music Seminar came to New York City this week, where music-minded marketers, business, artists, and label pros came together to discuss the industry’s latest innovations and goings on. Here are three inspiring tips from the Seminar sessions: 1. Follow the New Music Seminar event discussion on Twitter with the hashtag #NMS14. in 2014, according to Nielsen). Churn.

Marketri LLC Launches Online Professional Development Seminar Series


DOYLESTOWN, Pennsylvania (October 4, 2012) – Marketri LLC, a full-service business-to-business (“B2B”) marketing consulting company, announced today that it has developed a series of online training sessions (“webinars”) to present to its professional services clients. Through this webinar series, Marketri's team of professionals will demonstrate tools, resources, and actionable steps that attendees can use to advance their marketing, business, and career development goals. Marketri is located in Doylestown, Pennsylvania and serves the Northeast Region

RSVP for Our Chicago Marketing Innovation Seminar (Nov. 17th)


Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization. This seminar will feature AR/ VR demonstrations , a complimentary breakfast , and dynamic keynote presentations by… Jeremi Jermakowicz – Project Manager at S&C Electric. Click Here to Register! AGENDA.

How to Use Web Seminars to Generate B2B Leads

Great B2B Marketing

Webinars (or Webcasts if you prefer) are a great way to generate leads and customers. They are also a great way to increase awareness, move prospects to the next stage of the selling cycle, and build the database. They have a relatively low cost per prospect and give you a wide geographic reach from the comfort of your Web browser and telephone. People attend Web events for a variety of reasons.

Generating ideas for your content marketing


Webinar/Seminar Decks and Scripts. Content Marketing buying journey client presentation outbox seminar Slideshare WebinarWe’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips for making that part of your content marketing process easier. Your Outbox is a Goldmine.

Industry Conferences and Seminars: How to Extract their Real Business Value

Marketing Craftmanship

Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. Uncategorized B2B marketing conference marketing conference strategy conferences and seminars event marketing pay-to-playBut the conference sponsor is typically not at fault for the lack of return on this marketing investment. Are my expectations for this conference realistic? Webinar Invitation Gets It Right

The Point

Tags: B2B Marketing E-mail Event Promotion Webinar Invitations Webinars email design email marketing web seminar invitations Web seminars

Why Content Marketing with Video Is Key

Writing on the Web

Attracting Clients Content Marketing Content Marketing with Videos Online Marketing Teleclasses & Seminars content marketing with videos Tom Antion video marketing webinarsContent marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer).

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B2B Data-Driven Marketing: What You Need to Know Today


This seminar will help. B2B Marketing Webinars B-to-B B-to-B marketing B2B B2B marketing Biznology Webinar business-to-business customer data Data data-driven marketing eMarketing Strategy marketing Ruth Stevens seminar video WebinarOur latest webinar was presented by Ruth Stevens. If you’re selling to business buyers, data about your customers and prospects is essential to success.

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

Attracting Clients Content Marketing Online Marketing Teleclasses & Seminars Writing for the Web business blogging content marketing tips converting readers to clients online contentHow do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? But that’s not true.

How Can Professional Services Firms Engage an Audience in a More Personal and Cost Effective Way?


Live Events Online Seminars webinars Favorite Marketing ToolsAt Marketri, we make it a point to consistently re-evaluate how we serve our clients. We start with a proactive plan, of course, but it's also important to stay nimble, flexible and stay connected with clients’ needs as they are today -- which may be a bit different from six months ago. There is! How do you get started?

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Think International: B2B marketing and communications event

Integrated B2B

Branding Company culture Storytelling Thought leadership Three Voices Strategy Voice of Company Voice of Industry sap seminar think international It’s three years since we last held a Think International event. Over the course of about four years, we held a series of these events in various venues around Copenhagen. The time has come! . And it’s all over by lunchtime.

Content Marketing for Professionals: Time-Saving Tips Webinar

Writing on the Web

Attracting Clients Content Marketing Teleclasses & Seminars content marketing tips inbound marketing webinarTime Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Time Saving Tips Webinar" width="576" height="107" />. Are you getting results from your content marketing? Does your website do it’s job? What about your e-newsletters? Blogs.

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Content Marketing with Videos: Free Webinar

Writing on the Web

Attracting Clients Content Marketing Content Marketing with Videos How to.Tips Online Marketing Teleclasses & Seminars blog marketing content marketing with blogs content marketing with videos online videos video marketing webinarsYou probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Will be recorded!).

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Content Marketing Tips: Find Your Online Voice

Writing on the Web

Attracting Clients Content Marketing On Writing Better Online Marketing Teleclasses & Seminars Writing for the Web content marketing tips content marketing with blogs storytelling webinarsHow do you find your voice and create your brand story so that readers are inspired and emotionally triggered? How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. There are a gazillion websites in your field. You need a brand story. Don’t believe me?

Content Rules: Insight and Originality Attracts Clients

Writing on the Web

About Blogs Attracting Clients Content Marketing Teleclasses & Seminars coach marketing content marketing with blogs Online Marketing Writing for the WebContent marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. More than ever before, content is king! 2011).

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How I Embarrassed Myself and Botched a Big Sales Opportunity

Jill Konrath's Fresh Sales Strategies Blog

I read all the sales books, went to seminars and took everything I learned as the gospel truth. When I began working in sales, I was on a mission to get up to speed as fast as possible. Winning Deals

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Work Sales 50

What’s Missing in Content Marketing: Who and Why

Writing on the Web

About Blogs Attracting Clients Brain Based Content Marketing On Writing Better Teleclasses & Seminars blog content blog writing business blogging content marketing with blogs storytelling Writing for the WebStorytelling and personalization is the biggest missing piece in content marketing as I see it. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do. You may be excited about what you do as a professional, but your clients will get bored or overwhelmed if you just throw information at them. Digg this!

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Free 8/19 Online Seminar: How to Write Emails that Don't Get Deleted

Jill Konrath's Fresh Sales Strategies Blog

During this  30-minute online seminar , you'll discover: What triggers your prospect's immediate delete response. It's tough to reach prospects today.    For many, email is their preferred way of communicating. Yet they sit with their finger on the delete button ready to blast your message into oblivion in a nanosecond. They really work.

B2B Seminar Eavesdropping: “Branding Schmanding”

B2B Ideas @ Work

After the seminar, an initially reluctant Boomer took direction from young Gen and helped her produce an award winning fully integrated, branded campaign. Closer to the Early Boomer demographic, the man seemed threatened by the progressive marketing seminar’s topic. “Feels like a 14-point Kromekote cover. Supercalendered.” Need sales? Send out a postcard. Want to impress?

B2B Conferences: Essential Marketing Tactic…or Waste of Time and Money?

Marketing Craftmanship

Regardless of industry, B2B conferences and seminars can be a significant waste of time, money and opportunity. Uncategorized #conference planning #content marketing #thought leadership B2B marketing conference marketing conference strategy Conferences face to face sales intellectual capital marketing ROI professional services marketing Seminars

One Way Smart B2B Marketers Work Backwards

Marketing Craftmanship

Companies invest considerable time and effort in securing and preparing for public events, industry seminars, keynote addresses, webinars and roundtable discussions. Uncategorized #conference planning #CPA firms #event planning #industry seminars #keynote address #marketing #public events #public forums #public speaking #reverse engineering #webinars event marketing virtual events

The 4 Levels of Sales Intelligence

Your Sales Management Guru

I was delivering a two-day Sales EQ seminar for a client. The Four Levels of Sales Intelligence. By Jeb Blount, Author of Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal. The speed and complexity of the modern marketplace is the domain of intellectual agility. IQ—how smart you are. Fixed and baked into your DNA. Makes IQ relevant.

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InsideView Austin: Get Some Leads with Your Libations

Sales Intelligence View

” This mini-seminar jumps off from Marketo’s JumpStart Tour that we’re proud to be involved with as a Diamond Sponsor. Since opening our InsideView office and going on the road with all these conferences and summits, we thus far haven’t had an occasion to use our awesome new office in downtown Austin, Texas…until now. Thanks again!”. Cheers, Heather Holdorf. Sales 2.0

Slides and Video Cover What You Need to Know About Search

Paul Gillin

A client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing. This is more than your standard chalk talk. I pulled together slides from several presentations I’ve used over the last few years, updated them and wrote a complete script, which is included as slide notes in the in the PowerPoint. Related articles.

Content Marketing Tips for Lead Nurturing

B2B Lead Generation Blog

Event examples: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on-demand events. Events — Invite your audience to trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on-demand events. Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content.

Modern Marketing Skills


There is no shortage of webinars, eBooks, seminars, user groups and classes designed to help marketers become better in our jobs. The skills required to be an effective marketer keep changing, just as the ways in which we drive demand generation keep changing. Demand Generation is built on a solid strategy and that encompasses many different components. Set clear goals to develop yourself.

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I must be nuts to do another seminar with Albert Maruggi

Wondering Out Loud

Last summer I got together with Albert Maruggi of Provident Partners to conduct a seminar about how to get started using social media tactics. We had tired of hearing all the reasons why one should and wanted to give some practical advice about how one can. It was so successful he and I have decided to give it another go. On March 5, Albert and I will be hosting The New Media Mix: Traditional + Social. I posted on the same subject recently in this space and have been moderating a discussion along similar lines at the B2B Social Media group at LinkedIn. We hope to see you on March 5.

The Domino Theory of B2B Content Marketing

B2B Lead Generation Blog

Domino #3 : At the end of the workshop, seminar leaders would introduce a service for packaging the company for sell. Tweet “You don’t optimize a landing page or an email. You optimize the thought sequence of the customer.”. This is one of my favorite aphorisms from Flint McGlaughlin, Managing Director, MECLABS, parent company of MarketingSherpa. Photo attribution: Pixel. You may also like.

Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot

Fearless Competitor

Seminars – webinars and like events. Small Scale Seminars – educational breakfast or lunch you are putting on. I’ve been running Find New Customers for five years. And since that time I’ve been blogging regularly and I’ve been quite active on social media too. We won a handful of clients too. There were some long slow periods too. What do you think?

What is a Marketing-Qualified Lead? What MQL Really Means


Were they an attendee at a specific seminar? Just a few years ago, marketers everywhere rejoiced. Shouts were heard from the rooftops. Glasses were raised. Toasts were made. Reliable marketing metrics were finally here! Definitions were set, processes were tested, sales and executives bought in across the board, and the panacea of the Lead Marketing Funnel brought peace to all. Or did it?

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New-media seminar in Minneapolis: Using podcasting and online video to improve your business communications


The seminar will be led by Albert Maruggi , who's been recognized by ClickZ and many other sources for his expertise in new media. The seminar will cover topics such as how podcasting works, how to develop podcast content, how to measure podcasting results, using podcasting in your marketing mix, and the PR opportunities of podcasting. Details of the seminar: Thursday, November 30, 2006 10 a.m. Curious about what podcasting can do for your business? Check this out. to 1 p.m. 790 Cleveland Ave. To sign up, call 651-695-0174 or email

Content and Commerce: A Study of Buyer Mindsets

WindMill Networking

While plenty of seminars, professionals, and books will tell you there are “five steps to success” or best practices, in the end, knowing your customer’s buying mindset will […]. One of the many challenges I face with my clients is creating content that is visually appealing and informative, while also motivating them to make a purchase. Author information.

Prospecting: Fill your sales pipelines now!

Your Sales Management Guru

That’s a little joke that elicits nervous laughs at my keynotes and seminars. The Telephone Is the Most Powerful Sales Prospecting Tool. By Jeb Blount, author of Fanatical Prospecting. KEN: This blog post is from my friend Jeb Blount, his new book is a must read for your sales book club: Fanatical Prospecting. Add it to your sales library today! Answer: “Put a phone in front of him.”. Book

7 Signs that You’re NOT a Thought Leader

Marketing Craftmanship

Toward that end, a Thought Leadership strategy must ensure that your intellectual capital – whether it’s initially presented in a public platform (such as a seminar), through earned media (publicity), or owned media (social) channels – is also delivered directly to all relevant target audiences in a manner that’s not self-serving, and that fosters two-way conversations.

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