Navigate the Channel

SEPTEMBER 13, 2021

Or maybe you want to host a seminar where you explain to sales reps how to become better at what they do. Perhaps it is the size of the audience you’re speaking to at seminars or trade shows. Talking to a crowded room often takes courage and not everybody is an ideal candidate.

Ad Building 122

Ad Building Thought Leadership Social Media Trade Show 122

Zoominfo

OCTOBER 5, 2021

Industry events and trade shows Last but not least, trade shows and industry events provide ample opportunity to activate your brand. Whether you book space for a branded booth on the trade show floor, or host a live seminar or presentation, these events boost brand authority and introduce your brand to new audiences.

Activities 130

Activities Branding Brand Identity Sample 130

Zoominfo

JULY 15, 2019

Industry events and trade shows. Last but not least, trade shows and industry events provide ample opportunity to activate your brand. Whether you book space for a branded booth on the trade show floor, or host a live seminar or presentation, these events boost brand authority and introduce your brand to new audiences.

Activities 246

Activities Branding Brand Identity Sample 246

NuSpark Consulting

FEBRUARY 24, 2018

Strategies and key tactics for lead generation include both reaching out to prospects through direct mail, referrals or word of mouth, personal networking, trade shows, seminars and special events, and enabling prospects to approach the company through inbound marketing.

Demand Generation Agencies 206

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206

Webbiquity

OCTOBER 22, 2020

Speaking at local events like seminars, launch parties, or business conferences can be a very effective channel for marketing both your business and your personal brand. Members of these groups will often support one another and help to cross-promote one another’s businesses. Speak at events.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

MLT Creative

NOVEMBER 10, 2010

Closer to the Early Boomer demographic, the man seemed threatened by the progressive marketing seminar’s topic. With a prominent logo in the same proportion and location on every piece--print, direct mail, email, trade show, and all social outlets--the plan just needed a few tweaks from the design team to present to the client.

Branding 40

Branding Brand Identity B2B Advertising Agencies 40

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. You may be able to turn the content from your conference, sales or trade show presentations into webinars.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Oktopost

AUGUST 24, 2021

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. Trade Shows. Like user conferences, trade shows tend to be costly and are great if you want quick ROI. Source: priceweber.com.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

SendX

MARCH 18, 2021

Take the opportunity to collect email addresses at offline events such as conferences, trade shows, seminars, and conventions. Employ Traditional Techniques You can also build your email list by employing traditional techniques. For example, offer a demo in exchange for email addresses.

Email Marketing 229

Email Marketing Planning Landing Pages Advertising Agencies 229

Hubspot

OCTOBER 30, 2019

Outbound marketing includes activities such as trade shows, seminar series and cold calling. Outbound marketing included trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. Transforming Your Marketing from Outbound to Inbound.

Inbound Marketing 52

Inbound Marketing Sales Management Cold Calling Trade Show 52

Kaon

MAY 8, 2017

GE won for best interactive mobile application, Becton Dickinson won for best trade show, and Bio-Rad won for best product launch. We’re holding our annual marketing innovation seminars in Texas and Boston, register now if you’ll be in the area! Kaon Interactive had developed the applications for 3 of the winners on the list.

Interactive Marketing 100

Interactive Marketing Peer-to-peer Trade Show Storytelling 100

Valasys

NOVEMBER 28, 2023

Use Cases ● Product Launches ● Conferences and Seminars ● Exhibitions and Trade Shows ● Live Performances and Entertainment ● Interactive Workshops and Training Sessions Gamification Gamification in the Metaverse involves integrating game-like elements into marketing strategies to create engaging and interactive user experiences.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Storytelling Loyalty 40

SpotMe Blog

JULY 25, 2021

Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. Trade shows. Training seminars. Marketing and sales events. Product launches and demonstrations. Team meetings.

Examples 111

Examples Enterprise Management Work Management Conference 111

Vidyard

MARCH 6, 2018

For example, if your company is attending a world renowned trade show, it may be a good idea to put together a video about what the event is about and what the company is hoping to achieve by attending. Finally, just like with how-to-videos, these seminars can also be compiled into a playlist for others to access later.

Video Marketing 120

Video Marketing Trade Show Work Management Distribution 120

SmartBug Media

APRIL 10, 2019

These might amount to sending mass email campaigns, buying PPC or other display ads without any tailored content, participating in trade shows, or using product listing services—all which are behind the times. Unlike trade shows or in-person seminars, content created on your blog or in white papers and e-books has staying power.

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

KEO Marketing

AUGUST 14, 2017

Trade shows/Meetings/seminars. Here are some outbound strategies to reach out to your prospects, targets, and customers: Account based marketing. Outbound emails. Outbound LinkedIn outreach. Direct mail. Programmatic Display Advertising. Sales calls. How do inbound and outbound work together?

Inbound Marketing 54

Inbound Marketing Trade Show Account Based Marketing Sales Qualified Leads 54

Biznology

SEPTEMBER 26, 2013

Have they attended one of our seminars? How did they first come onto our radar—was it a referral, or perhaps we met them at a trade show? a manufacturer in Norwalk CT, relies heavily on exhibiting at trade shows for their lead generation. So King’s trade show qualification criteria center around sample requests.

Lead Qualification 80

Lead Qualification Lead Generation Lead Scoring Lead Ranking 80

KoMarketing Associates

DECEMBER 15, 2016

With this membership, they will gain access to seminars, webcasts, case studies, conference discounts, and more, which are all designed to lead them in the direction of a more successful marketing program. As a marketer, I’ve attended a number of different trade shows and conferences. Where to buy: MarketingProfs.

Product 120

Product Planning Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 15, 2016

With this membership, they will gain access to seminars, webcasts, case studies, conference discounts, and more, which are all designed to lead them in the direction of a more successful marketing program. As a marketer, I’ve attended a number of different trade shows and conferences. Where to buy: MarketingProfs.

Product 120

Product Planning Work Management Marketing Management 120

The Point

MAY 10, 2011

. • Steve Nesich of MarketStrike has more than 20 years experience in corporate events – including conferences, seminars, Webinars, and virtual events. Stephens of eMarketing Strategy is an expert in customer acquisition and wrote the book (literally) on Trade Show & Event Marketing.

Webinar Metrics 100

Webinar Metrics Emarketing Trade Show Acquisitions 100

Biznology

SEPTEMBER 30, 2015

That might involve attending a trade show, convening a buyers council or simply picking up the phone. While conducting a content marketing seminar for a large software company last year, I split the group in half and asked each group to model the personas of one of their two most important buyers.

Forrester 80

Forrester Content Trade Show Opinions 80

Heinz Marketing

SEPTEMBER 17, 2019

Here are 5 tips for applying this effectively at a trade show, a seminar, or in your office space: Be Clear About your Story. A person who came to your booth at a trade show to charge their phone, if you provided a free charging station, might not be ready for a hard sell then and there.

Planning 54

Planning Branding Brand Identity Trade Show 54

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Remember, your prospects are as busy as you are, so remind them about your seminar or to visit your booth a couple of days before the event. Do It Again. There’s power in numbers.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Vidyard

JUNE 19, 2018

For example, if your company is attending an important trade show, it may be a good idea to put together a video about what the event is about and what the company is hoping to achieve by attending. Finally, just like with how-to-videos, these seminars can also be compiled into a playlist for others to access later.

Video Marketing 88

Video Marketing Trade Show Work Management Distribution 88

Integrated B2B

OCTOBER 26, 2012

To date, few B2B companies have capitalized on the full potential of the seminars, receptions, trade show stands and other marketing events they hold for business partners, clients and prospective customers. The study also showed that B2B companies on average spend 5-8 weeks planning their trade shows or other marketing events.

Social Media 40

Social Media Trade Show Social Marketing Planning 40

Biznology

JANUARY 5, 2015

trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Part of the challenge today for trade show marketers is to cost effectively attract attendees. Probably not!

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

BenchmarkONE

AUGUST 2, 2019

Work the Trade Circuit. If there are any trade shows for industries that your agency works with, book a table and do some old-fashioned networking. Customers are often less worried about the cost when you can show them how much that cost really gets them. Host a Webinar. Marketing webinars in particular are quite common.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Ad Agencies Creativity 50

Biznology

JANUARY 23, 2013

Response files created as a by-product of other businesses, like catalog/e-commerce sales, seminars, trade organization memberships, or magazine and newsletter subscriptions. Conferences and trade shows, like Dreamforce. Response files tend to be more current and accurate than compiled files. Rented lists of prospects.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Biznology

JUNE 26, 2015

Whether it’s a visit to the booth at a trade show, live seminars, or even a phone call to the company, the offline human element is still critical to the buying process, and not just at the end. Also, the B2B purchasing process is not binary – first online and then offline.

Work Management 80

Work Management Marketing Management B2B Marketing Trends 80

markempa

OCTOBER 7, 2012

Regular seminars with external experts on forces shaping healthcare.“We An opportunity to practice the new strategy at major trade shows. “It “Of course, this won’t work when you have 60 people – 30 of them coming in from another state – for a WebEx. It does require you know your field inside and out.”.

B2B Sales 120

B2B Sales Budget Programs B2B Trade Show 120

Hinge Marketing

DECEMBER 22, 2016

Been to a seminar, networking event, or trade show recently? Write posts that address their problems or further their online conversations. Report on Industry Events. You can focus on your local building industry or a wider niche in your local area. Embrace your inner journalist and provide news of the event.

Tips 48

Tips Top of Funnel Planning Trade Show 48

Adobe Experience Cloud Blog

SEPTEMBER 4, 2012

However, reporting from your marketing automation platform may show you that your money would have been better spent on seminars if you were looking to generate sales opportunities. For example, your trade show programs may be bringing in $2 million in opportunities but may be costing you $1 million to produce.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Lead Ranking 48

Hubspot

JUNE 20, 2018

Collect email addresses at a trade show. Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry. Creating an ebook or webinar with a partner can split up the work of content creation and allow you to share the audience of a similar business.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Bluetext

MARCH 10, 2021

The precipitous decline in print publications , combined with the impact of COVID-19 and budget cuts on the federal agency buyer’s ability to travel to attend industry conferences, trade shows and seminars has flipped traditional marketing models on their head.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Content Marketing Marketing Agencies 1 26

Webbiquity

MARCH 29, 2010

Business people have always had to do this, and have used a variety of tools: trade publications, direct conversations with vendors and customers, analyst reports, seminars and other events, trade associations newsletters and other sources. And if so, what are they saying? Physical networking at such events is still important.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Hinge Marketing

DECEMBER 1, 2014

Major offline examples include trade shows, networking and in-person speaking engagements. Speaking engagements and seminars have long served as platforms for industry leaders to share ideas and vision with the industry. 7) Trade show participation. And, of course, you must have something valuable to say.

Service 48

Service Planning Trade Show Ideal Customer Profiles 48

markempa

DECEMBER 30, 2008

They also tracked a series of marketing metrics such as unique website visitors, traffic generated by SEO, leads, leads by source (inbound Web, email, trade shows, seminars, etc.), and marketing-influenced pipeline activity, by source.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120