B2B Marketing Traction

OCTOBER 30, 2015

The advent of open source, templated WordPress websites that non-programmers can create and maintain has been revolutionary. Today we pretty much only create websites in WordPress, because it is so cost-effective and flexible. WordPress templates or plugins can result in a bad website. WordPress is an open source technology.

Template 100

Template Marketing Websites Design Google 100

B2B Marketing Traction

JULY 9, 2013

One way websites are flat is in terms of content. Another way websites are flat is in terms of architecture. We marketers love tracking website traffic and our offline marketing. It’s time to understand your value proposition, have a differentiator, be unique and get creative when you generate content on your website.

Marketing Websites 100

Marketing Websites Google Landing Pages CAN-SPAM 100

B2B Marketing Traction

AUGUST 27, 2010

On one side, some of the managers cannot believe their colleagues would allow an outdated, un-optimized-for-search-engines website represent the organization to prospects and customers! And, when they have the need, most are gonna start by searching online (see next reason). ANY CHARACTER HERE. ANY CHARACTER HERE.

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100

B2B Marketing Traction

JANUARY 14, 2014

Your website is often the first impression prospective customers have of your company and brand. How well your website works also affects search engine performance. In Google’s recent algorithm changes, how quickly your website loads makes a difference, as does the depth of your webpage structure.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

APRIL 4, 2014

In the early nineties, Search Engine Optimization or SEO had a slow start, typical for new technology. When I first started working on SEO in 1998, there were a dozen or more search engines – it was a fragmented industry. Crossing The Chasm Marketing Soapbox Search Engine Optimization marketing SEO'

SEO 100

SEO Product Cross-Selling Buzz 100

B2B Marketing Traction

NOVEMBER 6, 2012

” With recent changes in the way search engines index sites and rate them for keyword searches, you need to have more content – even better, you need “strategic content.” In the hub and spoke system, your website and a strategic blog are the hub.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

APRIL 23, 2015

Google changed their search engine algorithm to favor mobile friendly websites. Google announced this algorithm change early – a few months ago – letting website owners know that they would begin to favor mobile friendly websites in the search results starting on April 21. More effective?

Google 100

Google Mobile Advertising Budget Programs Mobile Marketing 100

B2B Marketing Traction

SEPTEMBER 16, 2011

Marketers who want to get found online have a dilemma: they need to write for the search engines and for the readers, their prospects. One reason for bad writing is that too many marketers leave their website content up to their web developers. But, there is nothing worse than a poorly written press release. (I

SEO 100

SEO Press Business Best Practices 100

B2B Marketing Traction

JANUARY 20, 2015

Jennifer Beever has been getting marketing results for clients through search engine optimization, web sites and online marketing since 1998. Jennifer began blogging in 2009 and saw first hand how the blog increased awareness of her expertise, drove more traffic to her website and made her phone ring! Manufacturing CEO.

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

MARCH 25, 2013

Most marketing departments have the creative program design and use some technology – perhaps in the form of a website and some social media. They don’t know what visitors do on their websites, they don’t know their website traffic patterns.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

JULY 18, 2012

Create and post valuable content on your website and on social networks so that you will get found by qualified prospects. People want answers to their questions, and they are asking their questions on Internet search engines such as Google, Bing and Yahoo. Most Internet users skip paid ads and look at organic search results.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

JANUARY 15, 2015

For more details, please visit the workshop page on our website. Jennifer Beever has been getting marketing results for clients through search engine optimization, web sites and online marketing since 1998. Who Should Attend? About the Workshop Presenter. Manufacturing CEO. Small Business Owner. “I

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

FEBRUARY 17, 2015

Is it time to update your website in WordPress? WordPress website updates are easy, right? Too many marketing people are pitching WordPress websites as easy and claim that they can handle the whole project. Too many marketing people are pitching WordPress websites as easy and claim that they can handle the whole project.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

MARCH 27, 2012

Keep content on your website fresh and dynamic. Search engines rank website content in part based on how current and new the content is. Frequent blogging – posting of short opinions with lively graphics – keep your site fresh and performing well in search results. Increase inbound links to your site.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

AUGUST 31, 2011

Today it’s not enough to have a search-engine-optimized website with static content. Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. Life is good!

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

OCTOBER 14, 2011

…And that you need content to improve search engine performance and attract visitors to your website. They should also understand search engine and social media optimization. I get that the blog abandonment rate is 95%! It’s haaarrrd to think of messages to Tweet! Definition of Mill.

B2B Marketing 100

B2B Marketing Content B2B Ideal Customer Profiles 100

B2B Marketing Traction

OCTOBER 16, 2015

We decided to begin by optimizing their website and implementing a blog and social media marketing. The first step was to clean up and optimize the website. The change was enacted in April of 2015, and many businesses that still had non-responsive sites were negatively affected in the search engine results.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

OCTOBER 13, 2011

You need to know which are the most frequently-used when your target prospects search for your products or services. There are certain places where you can include keywords and phrases that the search engine algorithms respond to. This is both science and art. Marketing Technology. Are you in the Marketing Perfect Storm?

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

JANUARY 20, 2012

New website programming languages make it easier to get found online. Your legacy website may be holding you back from getting found on the Internet. If your site isn’t taking advantage of the latest website programming code and features, the search engines will have a more difficult time finding it.

B2B Marketing 100

B2B Marketing B2B Planning Transparency 100

B2B Marketing Traction

AUGUST 22, 2011

As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Some say that a separate URL gives you more opportunity to “own” the first page of Google search engine results. What’s your opinion? Photo from Flickr.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

DECEMBER 13, 2011

Because social media – if done right – can generate conversation about you and traffic to your website. Social media platforms are the spokes that feed traffic to the hub – your website and blog. The search engines are paying attention to social media.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

JANUARY 27, 2012

Your website uses outdated programming code. Your website doesn’t have relevant content. You use flash in your website. No one links to your website. If you own any of the ten reasons people don’t find you on the Internet, it might be time to update your website. Your images are not properly tagged.

Sales Qualified Leads 100

Sales Qualified Leads Tagging High Quality Lead Keywords 100

B2B Marketing Traction

JANUARY 10, 2012

On every website page or blog entry you have an opportunity to include headlines. Search engines like headlines, and the more keyword rich the better. These subheaders make a post easier to read and more keyword rich for the search engines. How You (and Rick Santorum) Can Fix a Damaged Search Reputation.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

JANUARY 25, 2013

Search engines measure traffic to websites from social media outlets as evidence that your content is relevant and people are talking about it. But, long live SEO, because it’s re-emerged through SMO. If you’re not engaging in social media, now is the time.

SEO 100

SEO Social Media Optimization Traffic 100

B2B Marketing Traction

FEBRUARY 22, 2013

The job of marketers was to keep up with these changes and tweak our websites and other online material accordingly. It’s called Inbound Marketing , and it starts with content and an optimized website, and then depends upon a smart marketing strategy to engage the right prospects and nurture them until they buy.

SEO 100

SEO Inbound Marketing Planning Contact Marketing 100

B2B Marketing Traction

MARCH 13, 2015

In another situation, website developers proposed a wide range of costs (thousands) for a simple website update for which my client ended up paying much less. (I I wrote about this in a previous post, Getting Ripped Off on B2B Website Development and SEO? ). Understanding of technology.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

NOVEMBER 21, 2014

Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. 10 Great Social and Web Analytics Tools by Search Engine Journal. Forrester Web Analytics Report for Enterprise from WebTrends.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

NOVEMBER 24, 2014

Hashtags are also used to search for discussions on certain events and topics. In the tweet below about the Search Marketing Expo conference, the user names are for the sponsors of the event @sengineland (Search Engine Land) and @marketingland. How do I search Twitter by keywords or hashtags? Twitter Icon.

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

JULY 20, 2012

Should you base your business to business website on a closed, proprietary technology or an open source technology platform that a majority of web developers can work with? We’ve developed websites with open source platforms Word Press and Joomla and have considered Drupal. In most cases, I recommend open source.

Marketing Websites 100

Marketing Websites Work Management Marketing Management B2B 100

B2B Marketing Traction

JUNE 20, 2014

We’ve been recommending open source website technologies for our clients, namely WordPress. There are many benefits, but there are also some disadvantages to these cost-effective, “easy-to-use” website platforms. But we’ve seen open source websites go terribly wrong. Here’s one of the biggest.

Marketing Websites 100

Marketing Websites Guidelines Paid Search Agency Vendors 100

B2B Marketing Traction

SEPTEMBER 29, 2011

Because Social Media Optimization is the new Search Engine Optimization. Don’t get me wrong – organic search engine tactics are still valid, but online conversations and content about your products and services that drive traffic to your website really get the attention of the search engines today.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

OCTOBER 12, 2012

Now, a buyer can go on manufacturer websites and create 3-D images of what his or her car will look like, with the feature that person wants and in their color choice! Search Engine Algorithms Change (Constantly). If you think paying someone to optimize your website still works, I have a bridge to sell you.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

NOVEMBER 16, 2012

I’ve been doing Search Engine Optimization (SEO) since 1998. It is a skill I learned myself in the early days of websites by reading online articles by the very few SEO experts on the Internet. Take my profile, for example. When LinkedIn added endorsements, I went to my profile to check it out. and in managing them.

Linkedin 100

Linkedin Ad brokers Work Management Opinions 100

B2B Marketing Traction

NOVEMBER 28, 2012

Search engines rank websites with quality, relevant content higher. Buyers want access to information when they are ready to buy. If you have great content that is easily accessible, you have a greater chance of creating a positive brand impression.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

FEBRUARY 6, 2012

When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online. Your website does not display your physical business address.

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

FEBRUARY 3, 2012

Stop paying for SEO (search engine optimization). Stop using proprietary platforms and technology for your website. Stop anything that doesn’t yield results. Stop pay-per-click ads – your money could be better used elsewhere. Spend it on content. What Marketing Things to Start Doing.

Trade Show 100

Trade Show Planning Paid Search Agency Marketing Prospects 100

B2B Marketing Traction

OCTOBER 4, 2011

You invested in a great corporate website. Then you paid for search engine optimization (SEO) and perhaps Pay-Per-Click Advertising (PPC). Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers. Connections.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100