Marketers and sales people must feel like they are getting whiplash. This is a follow-up to a conversation I had with Valeria Maltoni and the excerpt that Tom Kephart posted at New Tech Heroes about my “social media is a movement” theme. read that transcript of my comments and thought, “What the heck? Is this guy naïve or what?!” ” The whole human spirit thing can get a bit much, especially if I'm a marketer in a job that, on average, lasts 18-24 months, I don't have time for this touchy-feely stuff! Relationships? What are those? don't want relationships; I want revenues. MORE >>

More and better information that sales teams can use. Let’s connect some dots. DOT 1 - Social media recognizes, even rewards candor and honesty. DOT 2 - Traditional media is declining and those journalists that remain must do more in the same amount of time – God Bless You. DOT 3 – Recession is causing executives to search for something less costly, more effective in marketing. DOT 4 – Companies realize they are not the center of the universe, just part of it. It was called “For better PR create a newsroom culture in your company.&#   So I thought I’d highlight it in a blog post. MORE >>

To implement social media the way Embarq as done is to accept that social media is horizontal across a company impacting customer service, sales, product development, legal, investor relations, among other functions within a company as large as Embarq. Time 8:38. Embarq, a Fortune 500 telecommunications company , had a strategic mission to establish its own identity after it broke away from Sprint and a tactical objective to convert dial-up internet customers to subscribe to high-speed. This was not a pilot project, nor isolated to a single department. MORE >>

One could argue that the perception was wrong, that every institution is vulnerable, Senate seats were always for sale in Illinois and elsewhere, that companies always fudge numbers, only Enron et. This post was inspired by Jeremiah Owyang on the topic of personal brands within a corporate community. In some ways this is more an issue of individual popularity rather than a personal brand, but I'll use the term personal brand because it is commonly accepted. The issue of personal brands clashing with corporate brands is something I've commented in the past. to which I responded. MORE >>

Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » Apple sales up, mid-level marketers down, another podcasting white paper The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Now to figure out how to use it for good. MORE >>