Marketing Edge

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Facebook Sells Your Stuff – Keys to Creating Great Promotions by Home Depot

Marketing Edge

Time 27:00 Home Depot’s version of Spring Black Friday on Facebook was a huge hit, promoting sales items on the Home Depot Facebook page, then directing consumers back to the Home Depot website for. Time 27:00 Home Depot’s version of Spring Black Friday on Facebook was a huge hit, promoting sales items on the Home Depot Facebook page, then directing consumers back to the Home Depot website for the transactions – no apps, no plugins required. marketing social media Facebook Facebook Commerce Home Depot Internet Retail Retail SalesQuick and to the point.

How Purple Can Make You Successful

Marketing Edge

The manager informed me that I was their guest of the week and gave me a card for free breakfast in the morning. (PS: Jack is a great sales person and account manager, I use eNR’s Matchpoint. Time 33:11. Some how the color purple has become associated with remarkable things. The marketing community probably owes it all to Seth Godin and his book Purple Cow written in 2003. Wait stop the car!” now that’s something special. We could go back to the dawn of time to Barney the Purple dinosaur, now that must have caught Grog’s attention, so remarkable even a… well you know the rest.

Retailer Best Buy internal social network gives employees voice and management insights

Marketing Edge

Their first stop was the blue shirt sales associates on the floor of Best Buy stores who interact with customers everyday. Time 14:03. Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience. In their quest they developed an internal communications platform that generated thousands of conversations across the company.

Don’t Be A Dummy About Viral Videos

Marketing Edge

Sales video Think About This video content video content marketing viral videoA classic icon can be a catalyst for viral videos today.   The icon comes Read More. The post Don’t Be A Dummy About Viral Videos appeared first on Give It A Think. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

management systems or cloud storage platforms where they are not utilized in the sales. This explains why sales reps can spend as much as thirty hours per month searching for and. been approached countless times by sales reps to create content for a specific objective, only to have to explain that such an asset already exists. and interactive capabilities “Our sales team was.

Brand Buy-In Matters, No Matter What Size Company

Marketing Edge

James Connor, author of The Perfection of Marketing believes you can drive sales in three steps to brand building. Time 21:52. I’ve always found it interesting that many company CEOs view marketing as an after thought. Their concept of brand begins with a logo rather than a culture. take a different view. We get into the details in this podcast the first of a two part conversation.

8 Point Social Communications Checklist – Is Social Right For Your Association

Marketing Edge

e.g. any kind of market information, political or regulatory news, weather, sales, assets with time decay. 5) Are your audiences mobile? In an open discussion yesterday during a panel on social media at the Midwest Society for Association Executives , the question was asked how to determine whether to be in social space. check the video of a mechanic working on a car.). The audience was [.].

Wichita Tweet Up Covers Consumers As Marketers Topic

Marketing Edge

Tom Shaw writer of the Marketing Executive blog estimates that if 50% of the 500,000 fans bring one person who buys a meal and a drink, it will generate up to $5 million in sales. I attended a Tweet up last week in Wichita, KS on our way down to South by Southwest. Wichita Tweet Up Mobile Apps and SxSw. Wichita, KS Tweet Up, March 12 from Albert Maruggi on Vimeo. Give a listen to the video.

Three Ingredients for Your Social Media Pantry

Marketing Edge

The huge increase in smartphone sales is simply making this relationship easier and putting the power in the hands of consumers as they interact with a society on the move. Time 10:15. Kansas City social media practitioners shared gems at our South By Southwest tweet up yesterday, thanks to local organizer Lisa Qualls of Fresh ID. The dynamic debate among this group was outstanding.

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. All rights reserved.

How Smart is Your Phone and Your Favorite Podcast?

Marketing Edge

Gartner released a report that showed Smartphone sales 27% higher in the second quarter of 2009 than the comparable quarter last year. Notably, regular mobile phone sales were off 6% and one can say with credibility the typical mobile phone sales trend line will likely never point to the top of your computer screen ever again. Time 21:22. Here is some simple math.

4 Ways A Company Trusts Social Media

Marketing Edge

Have too many companies and consultants jumped into the social pool because they want low cost sales or a chance to make a buck telling people how to set up a Twitter account? Time 16:22. Chris Brogan and Julien Smith have this thing about trust. Their new book Trust Agents is a journey for companies and individuals to determine whether each is worthy of trusting each other. Book Drawing.

Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You

Marketing Edge

More and better information that sales teams can use. Let’s connect some dots. DOT 1 - Social media recognizes, even rewards candor and honesty. DOT 2 - Traditional media is declining and those journalists that remain must do more in the same amount of time – God Bless You. DOT 3 – Recession is causing executives to search for something less costly, more effective in marketing.

Don’t Believe the Social Media Hype – It’s as Old as the Rotary Club

Marketing Edge

Time 23:42. It's nutty, plenty of companies are running around trying to figure out social media. The answer and examples are right under your nose. It dawned on me while watching Jeff Pulver go through his networking techniques at a recent social media breakfast in Minneapolis. Pulver creates a meeting of the digital and physical worlds. Jeff Pulver @ SMBMSP from Albert Maruggi on Vimeo.

Content Methodology: A Best Practices Report

Content serves as a powerful tool for sales. Sales staff are. industry metrics such as sales and leads, or. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. personas at each stage of their journey through the sales funnel. Content. Methodology: A Best. All rights reserved. Definition II.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? The answer and examples are right under your nose.

Can Your Personal Brand Be Too Popular?

Marketing Edge

One could argue that the perception was wrong, that every institution is vulnerable, Senate seats were always for sale in Illinois and elsewhere, that companies always fudge numbers, only Enron et. This post was inspired by Jeremiah Owyang on the topic of personal brands within a corporate community. “Hell, everyone is their own profit and loss center. Ouch, that's a tough one.&#.

Five Ways Social Media Will Generate More Leads

Marketing Edge

In the context of generating leads for a complex type of sale, integrating social media is becoming essential. I’ll define complex sale for B2B and B2C products and services in the following way; in the case of B2B it is usually for business mission critical products and services, like enterprise software, strategic business consulting, and/or decisions that touch many departments in a company and have a significant financial investment. Time 26:57. First, I dislike the kind of headlines like the one above. Is this the case from your perspective? Seminar on Integrated Marketing.

Marketing Edge

Marketing Edge

May 7: Weekly Content/Social Marketing Links « The Engaged Consumer Says: May 8th, 2009 at 9:03 pm [.] to alignment with our Sales Plan, I selected REI as the company to do a search on this week. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. For more information or to discuss your business challenges and goals, e-mail him. Nice post!

Content Strategy for Marketing

Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. you see boosts to your sales, satisfaction, and more. Are you seeing results, such as a boost in sales or sales. your reputation, earned media, sales or sales leads, and. to their sales. after the sale. 3. Content.

You Need to Answer, Who Are YOU in 2010

Marketing Edge

On the PR side consider this different perspective on PR , It would give you greater freedom to engage you audiences, more opportunities to be heard, and perhaps the greatest benefit of all, new digital information assets that are relevant for sales. In 2010 Marketers and PR professionals must resolve their personality crisis. It is an issue that Age Ad editor Ad Age Editor Jonah Bloom highlighted at the ANA Conference this week in this 3 minute Ad Age video The issue is whether marketers are media organizations. It’s about your universe. The same is true for public relations.

PR 2

Is There Money in Communities? Interest = Success

Marketing Edge

Can companies with successful communities draw a straight line to sales? Time 30:49. There are only a few ways humans show they value something… give their time or give their money.  Another, for argument’s sake, is to lend their name, but that isn’t a good example for this post so I’ll leave it as a side note. This podcast with Bryan Person of Live World is about building communities, and the elements necessary to make them successful.  It’s focused on how companies should evaluate whether they have what it takes in both culture and potential to establish a community.  Live

Notes From the 140 Conference on Twitter

Marketing Edge

Whether it is getting new ideas for products or services, engaging customers to drive sales, or refuting mischievous competitors trying to game the system (the latter of these individuals are called Twangers), Twitter is a dynamic place to work in real time. The 140 Conference in New York produced by Jeff Pulver is a fast paced mindmeld of businesses and personal brands on Twitter. Business. Jeffery Hayzlett the chief marketing officer at Kodak believes Twitter is something to be embraced by corporate America. Personal Brands. Chris Brogan is a leader among personal brands online.

Embarq –ing on Social Media at a Fortune 500 Company

Marketing Edge

To implement social media the way Embarq as done is to accept that social media is horizontal across a company impacting customer service, sales, product development, legal, investor relations, among other functions within a company as large as Embarq. Time 8:38. Embarq, a Fortune 500 telecommunications company , had a strategic mission to establish its own identity after it broke away from Sprint and a tactical objective to convert dial-up internet customers to subscribe to high-speed. This was not a pilot project, nor isolated to a single department.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

percent, was lead conversions and sales. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. While leads and sales were deemed the most. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. Introduction II.

Measuring Messages As You Build Relationships

Marketing Edge

Long before the social web, plenty of sales managers said this to a less than stellar sales rep, “you seem to be playing a lot of golf with John, when is he going to sign a contract?” Time 25:48. When people ask me what is the ROI on a social media relationship I often think of my wife. Let’s see we are married 22 years, have 5 kids that have yet to complete college, braces, went through 2 Suburbans vehicles for the last 10 years, I mean there are not many cars that can hold a family of 7. figure financially this relationship might not be the jackpot most CFOs would appreciate.

The New Newsroom – What’s in Your Company?

Marketing Edge

Because it is a powerful way to tell a story, a way to insert your company into news cycles, a way to be a part of the action, a way to be a thought leader, and a way to create dynamic valued information that works with a sales cycle. Time 9:14. Here's a new way to look at your marketing department, as a newsroom. Companies are not limited to brochures, more importantly; their audiences are accustomed to getting all kinds of formats, when and where they want it. Here is a list to help determine if your company can tap into a newsroom. Scott will be appearing at the Minneapols/St.

Marketing Edge

Marketing Edge

Because it is a powerful way to tell a story, a way to insert your company into news cycles, a way to be a part of the action, a way to be a thought leader, and a way to create dynamic valued information that works with a sales cycle. About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?

Is social networking right for corporate marketing? Two tests will you help decide

Marketing Edge

My suggestion, lose the term social, and build a quick “business communication website” for a focused project, say a sales meeting, product launch or customer feedback forum over a specific time period. Time 13:37. spoke on a panel last week at the Bulldog Reporter Media Relations Summit in San Francisco. This trip was a great exchange of ideas with many early adopters and PR and marketing practitioners. During a keynote session at the conference with Robert Scoble, I realized how new social media is for the majority of communication professionals. Test One. Test Two.

Study: How Much of Your Content Marketing Is Effective?

for 2015 our goal is to make content for the whole sales funnel, including white papers, e-books, webinars, case studies, and. In 2014, many brands learned that a sales pitch doesn’t. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers.

Social media is a movement, not a market

Marketing Edge

Marketers and sales people must feel like they are getting whiplash. This is a follow-up to a conversation I had with Valeria Maltoni and the excerpt that Tom Kephart posted at New Tech Heroes about my “social media is a movement” theme. read that transcript of my comments and thought, “What the heck? Is this guy naïve or what?!” ” The whole human spirit thing can get a bit much, especially if I'm a marketer in a job that, on average, lasts 18-24 months, I don't have time for this touchy-feely stuff! Relationships? What are those? don't want relationships; I want revenues.

All politics is social

Marketing Edge

Corporate functions such as customer relations, call centers, sales and service departments, research, and product development can potentially benefit from and contribute to social media, so coordination is critical. I am paraphrasing a quote attributed to former House Speaker Tip O’Neill who said “All politics is local.&# Given how technology has collapsed time and space, it is accurate to say then that all politics is social, as in the social communities that have common interests shared on the web in many forms. Social media is like grassroots organizations.

Marketing Edge

Marketing Edge

Jeremiah’s blog is [link] Mann – excellent point about the correllation between those who engage in the community or your discussion early will be more likely to convert as the sales cycle moves forward. So it used to be that sales managers would take a win/loss report and marketers would pull out the wins to put in their communications. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. imagine that. Now what?

Marketing Edge

Marketing Edge

You can see the percentage of sales each merchant will contribute listed on its banner. About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. For more information or to discuss your business challenges and goals, e-mail him.

Staffing and Launching Your Content Marketing Program

before they went on sale? ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. from coaches, entrepreneurs, sales heads, or, heck, even. All rights reserved. So was I.

Marketing Edge

Marketing Edge

While the numbers for social networking are mind boggling, an estimated 60 million users on Facebook alone, the perplexing issue for marketers that have must justify their spending is what is the impact to the company, will it grow sales, brand, influence? About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.