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  • BIZNOLOGY  |  TUESDAY, JUNE 7, 2016
    [Sales] Surefire Social introduces SurePulse “webmaster tools”
    What’s even better is that it seems like CEO Chris Marentis gets the fact that advertising, marketing , sales, and digital PR is a game of perception where you always need to make sure that everyone up the corporate ladder from you needs to constantly buy into the alchemical black arts known as search and social ROI. Like this post?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 12, 2011
    [Sales] Content – The Biggest Hurdle in Digital Marketing for Manufacturers
    Here are the ones that I have discovered: Most manufacturers have been predominantly sales oriented in the past. The traditional mindset at many of these companies is that marketing’s primary role is sales support. At first glance, that may sound like an oversimplification of a bigger problem. This is not a new problem.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 27, 2015
    [Sales] The 4 Emails Retailers Should Send for Mother’s Day
    With sales on the line, it might be a great time to try out using Promoted Pins and see if they translate into revenue for you. 2. Use email to invite your customers to an event, class, sale or contest. Local retailers could also invite customers out to a mom-themed sale or event. Last minute sale email. Invitation email.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Sales] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    11) Treat your sales and business development people. The relationship between sales and marketing can be tenuous at times, so take some time for team building. 21) Do a sales analysis. Finding qualified contacts in your CRM that your company wasn''t able to connect with could salvage a few sales. Think fast!
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 10, 2015
    [Sales] Growing Value: The Value Selling and Realization Summit
    Yet, only 7% of buyers say your content and sales reps as value-focused. Did you know …. Over 95% of B2B buyers demand proof that you’ll deliver value, demanding financial justification / ROI quantification prior to purchase approval. So how do you best evolve from empty product pitches to a more effective value selling approach?
  • MARKETING ACTION  |  MONDAY, JANUARY 26, 2015
    [Sales] 6 Steps to a Content Marketing Plan that Can Drive Conversions
    And by the time they reach out to a sales person, as much as 80% of their purchase decisions have already been made. Are there particular page views that indicate sales-readiness? Collaborate with sales and product teams for content creation. What does your specific sales funnel look like? And it makes sense.
  • BIZNOLOGY  |  WEDNESDAY, JULY 17, 2013
    [Sales] What Can Content Marketing Do For Me?
    Social media, email marketing.) It can also be one of the more difficult goals to measure, as the path from content to closed sale can be indirect. This is much more marketing-focused than sales focused, so in many ways it’s the other side of the “find new customers” coin. Photo credit: Saad Faruque.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Sales] The Most Effective Inbound and Outbound Marketing Tactics
    Lead generation is simply the marketing process of stimulating and capturing interest in a product or service with the purpose of developing a sales pipeline. With consumer access to information always expanding, inbound buyers are between 60% – 90% finished with their buying journey before reaching your sales team. And why?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Sales] Why You Should Stop Using Google Rankings as Your Primary SEO KPI
    This is not ideal, though, as the search terms may not be driving leads and sales -- and with Google''s latest encryption update , you won''t be able to drill down into indivisual search terms. Leads and sales from organic search are also very good KPIs. How could this be, you ask? How to Evaluate the Performance on SEO in the Future.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 6, 2013
    [Sales] Joe Pulizzi Shares Principles of Epic Content Marketing
    JP: Let’s face it: customers are going out of their way to avoid salespeople and sales speak as much as possible. You offer “6 Principles of Content Marketing,” an important one being  “Avoid Sales Speak.” by Amanda Batista | Tweet this Content Marketing isn’t just an important component of your modern marketing strategy.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 15, 2012
    [Sales] Top Internet strategy, marketing and technology links for the week of September 15, 2012
    News & Notes
  • TOMORROW PEOPLE  |  WEDNESDAY, AUGUST 1, 2012
    [Sales] Why Size Matters
    If you’re spending a bomb on PPC, but you’re not sure where your clicks are coming from - or, indeed, if there’s any benefit from clicks if they’re not turning into sales - then we understand. Working hard in marketing is not the same as creating sales. “The trouble is, I don't know which half!"
  • SAZBEAN  |  MONDAY, SEPTEMBER 19, 2011
    [Sales] Social Media May Already Be Sending Traffic
    You may also discover sites which are unexpectedly sending you traffic that you can leverage to increase sales or lead generation. Once you have traffic coming to your website, the next step is to identify why and then leverage that to increase your sales. Think using social media may be a waste of time for your organization?
  • WRITTENT  |  WEDNESDAY, AUGUST 27, 2014
    [Sales] 5 Writing Tips to Drive Your Readers to Action
    Those are just side benefits a blog post brings and channels through which the real purpose is achieved: more sales. If that conversion is not the actual purchase of a product, it should at least be something that brings them one step closer in the sales cycle, such as signing up to a mailing list or requesting a quote. Image source.
  • CRIMSON MARKETING  |  MONDAY, APRIL 29, 2013
    [Sales] What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical
    What’s more, this “solution” meal might be served to the customer by a waiter rather than Alex’s own sales staff. As companies branch out and explore vertical marketing strategies , one of the biggest misconceptions is that you just simply toss in an few vertical industry terms into your sales collateral and a couple web site landing pages.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 23, 2011
    [Sales] What are you passionate about?
    As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers. B2B Lead Generation | What are you passionate about? BNET listed 10 essential blog topics for every business. My favorite of the ten was to answer the question. “What are you passionate about?&#.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 5, 2013
    [Sales] Simplest marketing question may be the most difficult
    Not only will I ask my marketing team this question but I also check in with other departments such as sales, finance, and IT.  I want to know what it would look like to them if a marketing effort worked. By Jeffery Slater, {grow} Community Member. How will we know to do more or stop doing it at the end of a certain period of time?
  • THE ROI GUY  |  WEDNESDAY, JULY 25, 2012
    [Sales] Role Models
    In order to get the buyers to “Yes”, sales and marketing must understand each stakeholders role in the buyer decision and deliver the relevant value proposition to each. For Finance it might be reducing days-sales-outstanding and days-to-close. IT decisions have become more complex, with more stakeholders than ever before.
  • THE FORWARD OBSERVER  |  THURSDAY, APRIL 24, 2014
    [Sales] Work Hard, or Work Smart? Automate Your Lead Nurturing
    And to complicate things, most studies show that buyers now are really only engaging with sales representatives in about the last third of their purchasing process. According to Forrester , CSO Insights , Marketo and others, companies that excel at lead nurturing: Generate 50% more sales-ready leads at 33% lower cost per lead.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Sales] Measure the ROI of Digital Advertising Beyond Revenue Impact
    Purchase influence:  Did your ad lead to an increase in sales? Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and  really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. Mobile Video Ads. Native Advertising. billion this year.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Sales] CFOs are Large and in Charge of Buying Process in 2012
    Whether Performance was Achieved as Promised Best Practices for Connecting, Engaging and Selling to Finance Execs Vendor sales and marketing teams can achieve better effectiveness and competitive advantage if they are better able to connect, engage and sell to the finance executive. Speaking with and evaluating prospective vendors (85%).
  • BIZIBLE  |  FRIDAY, OCTOBER 23, 2015
    [Sales] Here’s An Industry Analysis Of The Most Effective B2B Marketing Channels
    No marketer should be lost when it comes to examining how marketing activities generate leads, sales opportunities and revenue. We recently published the 2015 State of Pipeline Marketing report and shared our findings on how pipeline marketers track and grow demand. It was a lot of data to share. Meet The Industries. Technology, SaaS.
  • ACT-ON  |  WEDNESDAY, MARCH 23, 2016
    [Sales] New Research on How B2B Marketers Get More Leads
    The extra information will help your sales team winnow out the weaker leads. It needs to be carefully calibrated, but done properly, lead scoring can definitely send your sales team better leads. Lead generation, also commonly referred to as lead gen, continues to be one of B2B marketers’ top goals. That’s harder than it sounds.
  • THE ROI GUY  |  THURSDAY, JANUARY 12, 2012
    [Sales] Top Blog Posts of 2012
    Diametrically Opposed Forces: Selling Value in a Buyer Controlled World Provocation-Based Selling: Loosening the Status-Quo for Sales Success The Big-O: Outcome Selling Are you CIO Worthy? We wrote over 100 articles on Frugalnomics and B2B Selling and Marketing. So what was tops in 2012?
  • BIZIBLE  |  MONDAY, FEBRUARY 8, 2016
    [Sales] The Purchasing Path: A Step By Step Guide to B2B Lead Nurturing
    The B2B sales cycle is an extended process that’s much longer and more detailed than B2C buying. Follow these steps to help boost your success with B2B lead nurturing and sales. B2B salespeople who are seen as a trusted industry advisors, with an understanding of economic buyers’ needs, are 69 percent more likely to make a sale.
  • WRITING ON THE WEB  |  SATURDAY, SEPTEMBER 24, 2011
    [Sales] Writing Web Content that Gets Results: Questions
    It’s designed to produce an action, most often sales. For example, writing on the web can have several  objectives , besides making a sale. It’s okay if you’re a teacher and enjoy educating people without any sales objective in mind. Smart marketers know the rules and follow them. Good stuff.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 26, 2011
    [Sales] Marketing Mistakes: Focusing On Activities Instead Of Results
    Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activities instead of results. have explained already that I think the biggest B2B marketing mistake  is putting your company and not your customers first. And focusing Nothing sexy there. Strateg
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 31, 2015
    [Sales] Make Events More Measurable with Event Marketing Technology
    For sales, an event management solution that’s integrated with the CRM can give reps on the floor at an event an up-to-date list of their prospects and contacts currently in attendance. Event marketing is no walk in the park. But wait… there’s hope! Event management technology exists that can make all this easier. Where’s the Value?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 5, 2015
    [Sales] Four online marketing metrics to obsess about
    The sales cycle for my B2B business is very long. The sales cycle for my B2B business is very long. About two years into my blogging career, to my surprise and delight, my dream came true. One of my blog posts was tweeted by marketing superstar Guy Kawaski , who has a Twitter following roughly the size of France. The ultimate metric?
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Sales] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? Radical Honesty in the World of Content Marketing: This is a challenging time for content marketers. Is it through sponsored content? Native advertising? Mark W.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 6, 2012
    [Sales] Taking B2B Marketing Mobile: The Pitfalls and Payback
    She will be moderating a panel discussion, Integrating Mobile Campaigns for the Complex Sale , at the MarketingSherpa B2B Email Summit this Wednesday in Las Vegas.  I caught up with her to preview the discussion and reveal what she expects to be some key takeaways. Talyor, Director of Product Marketing, ExactTarget. Lockwood points out.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2016
    [Sales] Are Three Quarters of CMOs Wrong About Customer Experience?
    Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. There is no denying the importance of delivering the optimal CX to every customer, every time. So Why Is This Wrong?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 9, 2011
    [Sales] 20 Quotes To Inspire Your Marketing
    Right’ but Sales but wants ‘Mr. I intended to sit down this weekend and write a completely different blog post. But the weather was nice. There are lots of folks enjoying their vacations here in the lazy days of summer. And some people like to use this time for reflection. Which ones did I miss? Drucker. Photo Source. Strategy
  • HINGE MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Sales] SEO for Professional Services: A Conversation with Rand Fishkin
    Related Stories Marketing Toolkit Essentials: CRM and Email Marketing Software Top 7 Branding Ideas for Your Consulting Firm Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation. How to determine how much focus your professional services firm should have on SEO. Additional Resources. On Twitter and LinkedIn?
  • VIDYARD  |  WEDNESDAY, AUGUST 3, 2016
    [Sales] No One Wants Buzzwords: Wise Words from Tara Robertson
    In the spring events season, we actually worked closer with our sales team and helping them with post-event messaging. sent an email on behalf of our sales team, so the signature was supposed to be something like “John at Uberflip,” but I made the mistake of not checking the list first. Nobody said marketing was easy.
  • SNAPAPP  |  TUESDAY, JANUARY 6, 2015
    [Sales] Best of 2014: Assessments
    DemandGen: Sales & Marketing Relationship Counselor. DemandGen created an assessment to get their audience thinking about how strong their sales and marketing relationships are. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months. Here’s our roundup of the best assessments from 2014.
  • B2B IDEAS @ WORK  |  TUESDAY, JULY 17, 2012
    [Sales] B2B Buyer Personas: Why?
    Your target audience has changed, and you must be able to speak to this new type of buyer in order to make a sale. Buyer personas must be an important part of your B2B marketing arsenal. Buyer. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • CRIMSON MARKETING  |  TUESDAY, NOVEMBER 26, 2013
    [Sales] Big Data Big Profits: Unlock Up To $200 Billion [Infographic]
    50% of companies surveyed reported struggling to measure the impact of digital marketing on sales and profits. Text from infographic: Successful marketers have figured out how to use data to squeeze billions more from marketing and help their companies grow. Better marketing analytics can improve the returns 10-20%: $100-$200 billion.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 26, 2014
    [Sales] HubSpot Files for IPO: Solid Financials for a Young Company
    This ratio is important because it hints at the profitability of on-going operations regardless of sales costs. In fact, Marketo today looks a lot like the HubSpot S-1.) - sales and marketing costs at 64% of revenue, well above Eloqua (which was growing much more slowly) and similar to Marketo (which was growing slightly faster).
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 30, 2013
    [Sales] 7 Tips for Using Buyer Personas in Lead Nurturing
    You can research which pain points are plaguing your customers through interviews, surveys, or conversations with sales. 4. The buyer’s journey — how customers search for a solution, interact with you, and respond to sales — is constantly evolving. Include your sales department. Picture your customers. But picture them.
  • HUBSPOT  |  SATURDAY, OCTOBER 4, 2014
    [Sales] Competition vs. Collaboration: What to Do With Disengaged Employees
    This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. typical sales employee may respond better to a competitive program, while a typical customer service employee may engage more with a collaborative one. To read more content like it, subscribe to Sales
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [Sales] The Importance of Woozles in B2B Marketing
    With complex buying processes, multiple stakeholders, and a high touch sales process, how important is a brand? It is important to remember the interaction with your sales team, one-to-one, will have a tremendous impact on your woozle, but it is not the only factor. And what does that have to do with a woozle? Your Turn.
  • ACT-ON  |  MONDAY, APRIL 18, 2016
    [Sales] Act-On: Powering the Customer Experience
    With how quickly the modern sales cycle is changing, how does the CMO stay relevant? Because this is the modern buyer’s experience, it is more vital than ever to make sure that your messaging is consistent across every touchpoint and every channel from their first brand contact to well beyond the sale. Driving demand and feeding sales.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Sales] Case Study: Denny’s flips its audience with a sassy social media strategy
    By Kerry Gorgone, {grow} Contributing Columnist If your image of Denny’s restaurants as a place to take grandma for the dinner buffet, think again. The restaurant chain is re-inventing itself, led by a sassy social media strategy. The challenge: creating content and an experience worth sharing (and then showing a return on investment).
  • CHIEFMARTECH  |  MONDAY, APRIL 11, 2016
    [Sales] The buzz around account-based marketing at MarTech
    Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. ABM is helping marketers align with sales in that regard. Background: What is Account-Based Marketing (ABM)? Kylee Hall , Sr.
  • HUBSPOT  |  MONDAY, MAY 16, 2016
    [Sales] The 5 Most Common Mistakes Made By Veteran Inbound Marketers
    We look at what they’re doing to generate and nurture leads, how they’re utilizing their website and other digital (and non-digital) communication channels and how that all aligns with and connects to their sales approach. My sense is that she is not alone. I’m increasingly hearing the grumbles of frustration from inbound practitioners.
  • SAZBEAN  |  MONDAY, MAY 9, 2011
    [Sales] Caution! What value message are you sending with Groupon?
    When the car companies tried to raise their rates, their sale went down. If you pride yourself on customer service, if your current customers come to you because of that level of service, how will future sales be impacted if you provide less than your best because there are too many people? are all the rage. Win win, right? Maybe.
  • PAUL GILLIN  |  TUESDAY, FEBRUARY 14, 2012
    [Sales] Industrial Age Thinking Thwarts Potential of Internal Social Nets
    For example, a sales rep trying to close a deal with a German company can discover an accounting employee who speaks fluent German and leverage that person’s skill to help get the business. He asked my business unit to build a computer lab that employees could use at any time to play and experiment. There was even a NeXT machine.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 12, 2013
    [Sales] Revenue and the CMO – Marketing’s Impact on Big Data and Social Selling
    The step-by-step blueprint teaches you how to:     Integrate sales and marketing for the joint effort.     Choose the reps for the pilot.     Choose the area of focus for the pilot.     Establish the program management office.     Train the reps.     Choose metrics. Click here to download your copy now ).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 9, 2016
    [Sales] Why CMOs Must Shift the Dialogue from Marketing Budgets to Revenue Targets
    The interconnectedness of sales, marketing, customer experience, and support create one holistic view of the customer. In 2007, David Court wrote an article entitled The Evolving Role of the CMO , as part of McKinsey & Company’s quarterly publication. So how do you make this shift? Marketing cannot exist in silos.
  • WRITTENT  |  WEDNESDAY, MAY 7, 2014
    [Sales] SEO Copywriting: 25 Best Practices for 2014
    They aren’t a foolproof way to skyrocket sales and conversions rates, either. They are trusted copywriting and search engine optimization techniques – tried and tested methods that over time have proven effective in boosting rankings, web traffic, click-through rates, and sales. They can also enhance credibility and authority. Engage.
  • TOMORROW PEOPLE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Sales] Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM
    Workbooks Sales Director Ian Moyse said, “Having used Salesforce myself in the past I recognise it has a lot of functionality, but it also carries a lot of cost not only in the license, but in the 3rd party implementation and ongoing maintenance required. Tomorrow People will use Workbooks to manage its customer details and interactions.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 3, 2012
    [Sales] What My Grandmother (Should Have) Taught the World about B2B Marketing
    That results in a rush job that stresses everyone out (from the sales person to the print shop) and all that effort frequently ends up getting scrapped after the event because the content was done in a rush and doesn’t quite hold up to scrutiny. Do not, I repeat, do NOT send your sales people out with content they have to qualify. 4.
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 23, 2014
    [Sales] What makes Find New Customer Different from Everyone Else?
    If you’re looking for someone to help you fill sales funnels with quality leads, you have plenty of companies to consider. We’re nice. That’s right. While other companies talk marketing concepts till you’re blue in the face, we. Jeff Ogden. believe in what Chris Malone wrote in The HUMAN Brand. Do they smile?
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 19, 2012
    [Sales] Advice for Directors and Managers of Marketing | from top Chief Marketing Officers
    Sponsored by Silverpop, it’s penned by Jeff Ogden of the sales lead generation company Find New Customers. The new white paper with advice from Chief Marketing Officers for Directors and Managers to deal with the crazy new world of marketing is now available. It’s also a quick and fun read. Click the image at right to download it.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 12, 2012
    [Sales] “Time to Saddle Up and Run the Gauntlet” – Mad Marketing TV 2012 Kick-Off
    If you are in sales, marketing or a leadership role in a business – or just a person with a pulse, you won’t want to miss this! 2012 Mad Marketing TV Kick-Off Show featuring Jeffrey Hayzlett! At noon ET, 9am PT, 1700 GMT, this Kickoff Show will publish on Mad Marketing TV YouTube and MadMarketing.tv. Jeffrey Hayzlett.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 28, 2014
    [Sales] The future of digital marketing will be built on fun
    Our business goal in this phase is to help and serve people at their point of need, whether they are looking for a movie review, the best price on a laptop, or product information at the point of sale at a retail store. It seems pretty clear to me … let’s see if you agree. The first three digital revolutions. The fourth revolution.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 27, 2011
    [Sales] 12 Internet Trends You Need To Know From Mary Meeker
    Online retail sales declined less than the all retail spending in the downturn and is growing faster in the recovery. But at only 8% of all retail sales, and with the additional growth of mobile shopping, e-commerce has a way to go. 5. Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 Summit.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 11, 2010
    [Sales] 100 Tips for Trade Show Lead Generation
    Have your sales people invite their prospects to visit your booth and set up meetings in advance 29. Create event follow-up content pieces, talking points and email templates for your sales team to use to add value and continue the conversation in a relevant way rather than "pitching" everybody. Don't stop the dialog.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, OCTOBER 15, 2014
    [Sales] Life Enrichment: Friends
    Ken Thoreson “operationalizes” sales management systems and processes that pull revenue out of the doldrums into the fresh zone. During the past 16 years, our consulting, advisory, and platform services have illuminated, motivated, and rejuvenated the sales efforts for organizations throughout the world. Life Enrichment: Friends.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Sales] Buyers to Marketers: Don’t Call Me, I’ll Call You
    So your sales consultant can contact me? The marketing automation machine lives on a diet of email and your sales process is built on the telephone. “Why do you want my email and phone number again? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 11, 2011
    [Sales] How Big is Social Media Today?
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. Let’s just say porn is now #2.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 6, 2011
    [Sales] @fearlesscomp and James Rogers of Hoovers to appear on SLMA radio
    Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers. B2B Lead Generation | The Fearless Competitor and James Rogers of Hoovers to appear on SLMA Radio.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 21, 2011
    [Sales] @fearlesscomp to appear on SLMA radio
    Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers. B2B Lead Generation | The Fearless Competitor to appear on SLMA Radio.
  • BUYER INSIGHTS  |  SUNDAY, MAY 15, 2011
    [Sales] Sellers: Listen To Your Inner Buyer!
    There is a wealth of buying knowledge in most sales organisations, indeed in most salespeople. The only problem is that it is not being leveraged to boost sales success. How Buyers Buy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 23, 2011
    [Sales] Are Content Curators the power behind social media influence?
    How often does a recommendation from this person generate sales? How often does a click through on a piece of content from this curator result in a sale? By Neicole Crepeau, Contributing {grow} Columnist. Are you overlooking some of the most powerful influencers on the social web?  Let’s find out. know, because I’m one of them. I
  • BULLDOG SOLUTIONS  |  MONDAY, JUNE 20, 2016
    [Sales] The Marketing Genius of Curious George: How Demos Impact Your Business
    And, disappointing customers is one of the last things companies want to do because it damages trust, can put future sales in doubt and, depending on the level of infraction, can lead to disgruntled customers taking to their networks and sullying your company’s good name. I know way too much about Curious George. have a two-year-old daughter.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 15, 2012
    [Sales] The Future of Content Marketing – 6 Differences Between Good and Great [Part 2]
    Significantly shorter sales cycle. Direct leads and sales. That means a removal of sales pitches entirely from the content to engender trust and credibility. But don’t start the party just yet. Good to Great Content Marketing. So, what separates the good from the great when it comes to content marketing? Public Relations.
  • READYPULSE  |  TUESDAY, MAY 3, 2016
    [Sales] The Rise of Social Commerce
    In addition, marketers are sniffing out great content on social media to place on their own eCommerce sights to improve sales via social validation. Social commerce is divided into seven main categories, including: Peer-to-peer sales platform. Social network-driven sales. Upswing of Social Commerce. in November, 2005.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Sales] The Anatomy of an Effective Marketing Brain [Infographic]
    Application -- Companies that put data at the center of marketing/sales decisions improve marketing ROI by 15%-20%. The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world. Interesting Left Brain Data.
  • HUBSPOT  |  SUNDAY, OCTOBER 5, 2014
    [Sales] 5 Industry Changes Keeping CMOs Up at Night
    Technology, marketing, and sales are more intertwined than they''ve ever been before. That means that they are at least halfway through the buying cycle before they even contact a sales rep or walk into a store -- if they do at all. This post originally appeared on The Agency Post. Change. Should they zero in on customer experience?
  • VIEWPOINT  |  TUESDAY, FEBRUARY 11, 2014
    [Sales] PowerViews with Ruth Stevens: The Science (not the art) of Marketing
    Social media and inbound sales are like the icing on the cake, she said. The amount of data available to marketers today can be overwhelming. Ruth has held high level marketing positions at Time Warner, IBM and Ziff Davis. Here is the full video of our entire chat and below that, some highlights. Inbound marketing is tough to scale.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 1, 2012
    [Sales] Total Team Focus: The Ultimate Multiplier
    This is probably as a result of being a career sales guy. The fact that I plan and have goals has made my sales career a forgone conclusion. Finance, Operations, Sales, Marketing, Personnel and Facility all had goals and a plan to meet those goals. This covered Finance, Operations, and Sales. I’ve always been a planner.
  • HUBSPOT  |  MONDAY, DECEMBER 17, 2012
    [Sales] When You Should (and Shouldn't) Outsource Your Marketing
    Working with a consultant or agency that can help with your lead qualification might be worth it to improve sales efficiency. Booking Appointments: There are plenty of services out there than can handle appointment books for your sales team, whether they're in-house or field sales reps. And that's why we outsource. Sure can.
  • E-QUIP  |  MONDAY, JUNE 1, 2015
    [Sales] Why Project Managers Should Be Selling
    Over 80% indicated they contribute to proposals, 60% make presentations, and 55% participate in sales activities. Many firms seem to concur, putting little if any pressure on PMs to actively support sales activities. This role alone makes PMs the logical choice to support the firm's sales efforts. That last number surprises me.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Sales] 70 New (Really) Marketing Automation Stats
    Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Sales & Marketing Alignment. It’s from 2009.
  • CMO ESSENTIALS  |  MONDAY, JUNE 8, 2015
    [Sales] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
    Amy Teter Romero: Practice makes perfect but … the more you engage, expand, and experiment the more everyone will get into a rhythm, merge budgets, save costs and increase sales. Beyond better business results like increased sales or reduced operating costs, a good CMO-CIO relationship produces intangible benefits, as well. It matters.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 22, 2015
    [Sales] The Revised Approach to Content Distribution
    This content can be distributed through your marketing automation as part of your nurturing efforts, hosted on video channels or supported by webinar platforms (ReadyTalk, ON24, etc.), and distributed to the sales team to accelerate the deal cycle. Marketing—at its core—hasn't changed. Appetizer, Entree, and Dessert Approach.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 13, 2012
    [Sales] Inbound AND Outbound
    They automate the delivery of their high level marketing message, but don't push that same automation out to their sales teams. They make more dials, they have more live conversations and they pass more fully qualified sales leads to your sales people. I love automated email marketing. can't stress enough how important it is.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 8, 2015
    [Sales] How To Measure The Real Business Impact Of Content Marketing
    With their content marketing maturity model, the research and advisory firm urges marketers to practice seeing beyond sales, leads and vanity metrics and take in the much bigger picture of the ever-expanding field that is content marketing. By NewsCred Contributor Anastasia Dyakovskaya. and of course, FAQs. Bottom line? Content Marketing
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 4, 2015
    [Sales] A Basic Guide To Fair Use Of Trademarks
    After the first sale – Courts have repeatedly held under the so-called ‘first sale’ doctrine that trademark infringement cannot be committed during the real and genuine resale of non-adulterated goods.  Trademark and intellectual property law can be extremely complex, time-consuming, and costly to litigate. Social Media
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 16, 2013
    [Sales] 35 Expert Tips To Make B2B Content More Manageable
    Sales, customer service, product management, and marketing all need to talk to one another in order to create a strong content strategy – ? traffic, leads, sales) – ? Content marketing is an art that, when done well, not only provides value, but also produces sales – ?@samfiorella?. Content. DavidBThomas?. 2.
  • MARKETING ACTION  |  THURSDAY, JUNE 5, 2014
    [Sales] David and Goliath: How Small Players Beat Out the Big Banks
    This means that companies need to take a more targeted, digital, marketing approach, focusing on identifying buyers who are in the discovery process, and leveraging marketing automation technology to deliver appropriate sales messages at a calculated cadence. Converting sales leads into sales (lead nurturing and lead scoring).
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 3, 2015
    [Sales] Marketo Data Tells Us: What Is the Top Conversion Rate by Channel?
    And that’s because today marketing owns just as much of the pipeline as sales does, and conversion rate is a great indicator of pipeline health—starting from the marketing end of the funnel. It’s much more efficient to have sales do what they do best: selling , not cold calling. Author: Johnny Cheng I’m baaaack! Takeaway?
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Sales] 10 Things Epic Copywriters Do
    They’ve also mastered the art of sales, psychology, creative branding, marketing, and so much more. Sales-Driven Conversion Copy. Your sales-driven skill set should include the ability to write a powerful call-to-action, social media posts, landing page copy, and SEO-optimized web pages. 6. Image source. Image source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 29, 2016
    [Sales] The business case for unbranded content
    Here are the results, directly attributable to the lightly-branded film: 1,400 percent increase in sales. Here are the results, directly attributable to the lightly-branded film: - 1,400 percent increase in sales - 15,000 percent increase in traffic - 96 percent first-time visitors. 3. Turns out, there could be some very good reasons.
  • HUBSPOT  |  SATURDAY, JANUARY 16, 2016
    [Sales] 5 End-Of-Day Rituals That’ll Make Your Mornings Way Easier
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. In my freshman year of high school, I was on the cross-country team. My coach always used to say that the most important thing to remember about running was that the end of the race held as much importance as the beginning.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 29, 2013
    [Sales] What’s Happening in the World of B2B Online Marketing?
    Integrating B2B Sales and Marketing Teams. This article suggests that sales and marketing teams traditionally work as separate silos working toward a company’s objectives. By using inbound marketing and marketing automation, you can integrate your sales and marketing teams effectively. B2B Web Strategy
  • DELICIOUS B2BMARKETING  |  THURSDAY, JUNE 25, 2009
    [Sales] Sacramento marketing consulting company | B2B marketing consulting specialists | Business Communications Group
    Home News Contact Services Marketing ROI Case Studies Company B2B Resources Blog Business to business marketing to accelerate your sales Business Communications Group is the only Sacramento marketing consulting company specializing in business to business (B2B) marketing services. In a competitive process, they stood out."
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 8, 2012
    [Sales] Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi
    Good, but not good enough for most organizations, especially when there is a longer sales cycle. For all the talk about email being less effective, email still works when it’s relevant and useful, and it can be a great way of providing a “non-sales” touch to your readers and customers on a consistent basis. Full bio follows the post.).
  • CONTENTLY  |  THURSDAY, APRIL 14, 2016
    [Sales] Introducing Document Analytics
    With version control, you’ll be able to make sure your sales team and customers access only the most on-brand and up-to-date content, easily updating assets across campaigns as changes are made—all while using the same URL. Are people actually engaging with—and sharing—those assets?” How it works is simple.
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Sales] 5 Steps to Mastering Multichannel Marketing
    Your team could and should include Sales, maybe even IT, Management, or the Creatives. Multichannel marketing, sometimes referred to as multitouch marketing, is simply “sending your brand message through a variety of channels.” ” Here are 5 steps to follow to launch a successful mulitchannel marketing campaign: 1. Website.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Sales] An A to Z of Content Marketing Best Practices
    Audience is also a factor in persona marketing – the technique of breaking up your customers into different profiles, and then creating content and a sales funnel that’s tailored to each group. Sales metrics. It’s also about how easy it is to navigate your site, and how you craft your messaging through the sales funnel. Google.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 25, 2016
    [Sales] 9 Subject Lines to Celebrate Memorial Day
    The Countdown to Memorial Day Sale starts…now (J.Crew). Sun’s out, sale’s (back) on (LOFT). Summer-ready sales: drink dispensers, outdoor dinnerware & more + Double Rewards! Memorial Day – wait for it – Sale! If you need inspiration, check out a few of our favorite subject lines! Sign Up.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 14, 2012
    [Sales] Infographic: Inside the B2B Buyer’s Mind
    The study of decision-making has dramatically advanced over the past two decades, giving us important insight into which areas of the brain are responsible for processing sales and marketing messages, and how we make complex B2B purchase decisions. B2b marketing B2B Pisello b2b selling Alinean Brain Decision Science
  • HUBSPOT  |  SATURDAY, OCTOBER 25, 2014
    [Sales] How to Lead Your Team Through a Crisis
    This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. At that time, I was working as a regional sales manager. Looking back, a few lessons emerged which I would recommend to any sales manager dealing with a crisis. Morale was at an all-time low. In a month?
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 6, 2010
    [Sales] First Pictures From Dreamforce
    Tagged: CRM, Dreamforce, Sales 2.0, Conferences CRM Dreamforce Sales 2.0 The time for Dreamforce has finally arrived. It was exciting to see all of the Tweets and Facebook updates from people as the arrived. Within hours great pictures started getting posted online for Dreamforce. Here are some of my favorites.
  • MARKETING ACTION  |  MONDAY, MARCH 9, 2015
    [Sales] The Future of CRM is Customer Engagement
    You had traditional CRM which everyone knew was sales force automation. Marketing is now becoming aligned with sales. Sales people are not necessarily altering the corporate marketing, and marketers are sensitive to what salespeople need. Paul Greenberg. Paige Musto. This discussion has been edited for brevity. They move on.
  • NUSPARK  |  SUNDAY, FEBRUARY 24, 2013
    [Sales] Targeting Audiences Not Looking for You; Advertising Options for B2B
    The two firms have similarities: They only wish to target regional markets due to competition and limited sales staff size. They need more education and evidence before contacting sales and beginning the closing process.  Marketing Strategy:  You Still Need to Persuade with Content ; Before Search and Social. Lead Generation Overview.
  • DOCALYTICS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Sales] Good Question: How is Docalytics Priced?
    For us, and to be candid, a big part of why we don't have set pricing posted on our page as we've learned early that given the versatility of our sales enablement and marketing platforms, no single business uses Docalytics in exactly the same way. But having said that, our preference is always to have you reach out and request a demo.
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