CUSTOMER EXPERIENCE MATRIX | SATURDAY, JANUARY 7, 2012
[Sales] What Really Creates Marketing Automation Success: Data from Gleanster
Value Drivers: Both groups agreed that the two most important predictors of marketing automation success are cooperation with sales and ability to measure return on investment. Although I’m obviously biased, I do think it’s an excellent product and highly recommend it. Here are some highlights – please look in the report itself for details.
MARKETING ACTION | THURSDAY, FEBRUARY 7, 2013
[Sales] The Case For Digital Integrated Marketing
Can you watch a prospect move through stages of sales-readiness? Can your sales team see what you see? Today online marketing includes email, websites, social media (in all its many splendors), webinars, search engine optimization, pay-per-click ads, website visitor tracking, and a host of other activities and channels. In real time?
B2B MARKETING INSIDER | MONDAY, DECEMBER 15, 2014
[Sales] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
And used it to continuously update our newly revamped website to drive inbound leads for our sales team. My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing. My My team of 1 (me) had absolutely zero budget to start.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, SEPTEMBER 30, 2013
[Sales] The truth behind why my blog sucked for two years
By the time I launched my blog I had worked in high level sales and marketing jobs for more than 20 years. I had two master degrees and I was teaching at a college level. By the time I launched my blog I had worked in high level sales and marketing jobs for more than 20 years. I had two master degrees and I was teaching at a college level.
HUBSPOT | WEDNESDAY, JULY 24, 2013
[Sales] When to Add or Remove a Persona in Your Marketing Strategy
You’ve most likely already started to plan out how to create these buyer personas , which people on your sales team will be most helpful in the process, and what each buyer persona’s name might be. This only makes your life (and the life of the sales team working those leads) more chaotic. That’s a great start! But then, you get stuck.
HUBSPOT | TUESDAY, AUGUST 6, 2013
[Sales] A 3-Step Guide to Performing Prospect Research (Before You Pick Up the Phone)
It''s important Sales take the time to collect information and then create more tailored experience from first touch. Typical Sale Size. If you''re looking to learn more about how Sales can use social media to close business, check out this free ebook. One word: context. But we also know that time is precious. Why, or why not?".
FEARLESS COMPETITOR | TUESDAY, NOVEMBER 23, 2010
[Sales] Over the holidays, check out the B2B Marketing “library”
With the economic troubles of … Continue reading → Tags: Chief Content Officer Content marketing Demand Generation inbound marketing lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Sales 2.0 With the long Thanksgiving holidy in the USA, executives look forward to visiting with family.
SYNECORE | MONDAY, JANUARY 21, 2013
[Sales] 3 Performance Management Techniques for Digital Marketers
This could be members of a company’s sales or account team, CSRs, or strategic partners such as affiliates or distributors. Integrated digital marketers (IDMs) rely heavily on data analytics to track campaign performance over website, social, and mobile channels. In other words, they keep their EAR to the ground. Follow @chrshorton.
DIGITAL BODY LANGUAGE | WEDNESDAY, NOVEMBER 4, 2009
[Sales] Winners of the 2009 Markie Awards
Congratulations to the winners, to the finalists, and to all the marketers who created great campaigns, deepened their alignment with sales, or achieved new heights in their analytics. It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience.
MARKETING ACTION | THURSDAY, AUGUST 8, 2013
[Sales] Challenge: Go from Tactical to Strategic Demand Generation – Webinar with Carlos Hidalgo
Year in and year out, marketers are struggling with how they can generate quality demand and in so doing, have an impact on their organization’s sales pipeline and bottom line revenue. Buying-process-driven – much different than your sales process. Marketing + sales activities. Engage, nurture, convert.
DIGITAL B2B MARKETING | TUESDAY, JUNE 3, 2014
[Sales] Stop Being a Transactional Content Marketer
We will also give your information to our green sales team and tell them to go close the deal now Now NOW as part of our commitment to make it as easy as possible for you to buy. Free white paper! Free webinar! Free eBook! We’ve all seen the promotional emails, banner ads and Tweets. It’s Free! It’s Free! So are books.
ACSELLERANT | WEDNESDAY, JUNE 4, 2014
[Sales] Capturing the Voice of Your Customer
Voice of Your Customer Research provides excellent source material for a host of business critical items including product strategy, sales messaging and customer service. Customers tell me things when I interview them that they’d never tell your salespeople. People People are much more open when they know they’re not being sold to.
FEARLESS COMPETITOR | SUNDAY, JUNE 9, 2013
[Sales] Encore: The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV
Marketing Made Simple TV is a production of the sales lead generation company Find New Customers The show is produced by Craig Yaris of Social Ribbit. New We realize that not all of you watched the premiere on Thursday. So as a service to you, we post an encore show on Sundays. How a blog is the center of your marketing.
B2B MARKETING TRACTION | THURSDAY, FEBRUARY 9, 2012
[Sales] How Much Should I Spend on My B2B Marketing? (Part 1)
In this post I will show you how to arrive at a marketing budget, using existing sales and marketing data as an example. You also need to know your average sale in dollars. In the long run, if you are to know your conversion rate, you need to track each sales opportunity and its outcome. Does the science end here? Not exactly.
FEARLESS COMPETITOR | MONDAY, NOVEMBER 21, 2011
[Sales] Mad Marketing TV – Buyer Personas with Adele Revella
Contact Find New Customers at (516) 495-9350 or sales at findnewcustomers.com. Here is the premier episode of Mad Marketing TV featuring my interview of Adele Revella of the Buyer Persona Institute, the show I host and sponsored by Act-On Software. There is no show this Thursday, Thanksgiving. The next show is December 1st.).
TOM PISELLO | THURSDAY, DECEMBER 9, 2010
[Sales] Winning the Social Media Popularity Contest
Predictions for 2011: The End of B2B Sales & Marke. Content Marketing and the Forgotten Sales Professi. IDC: Economic Buyers, Digital Overload and Sales E. Accelerate Slow Sales Cycles with More Sales Enabl. The Forgotten Sales Profess. Forrester: Understand and Drive Outcomes for Sales.
HUBSPOT | FRIDAY, NOVEMBER 6, 2015
[Sales] Job Expectations Around the World: What Do People Care About Most? [New Data]
Specifically, we asked these folks to rate the following priorities, in order of importance: culture, compensation, work-life balance, quality of sales leadership team, company performance, industry, perks (like tuition, child care, and so on), colleagues/team, and opportunities for growth. Turns out, it isn't all about the ping pong tables.
HUBSPOT | THURSDAY, MARCH 12, 2015
[Sales] 10 User Generated Content Campaigns That Actually Worked
Having users contribute to your content creation efforts has another interesting advantage, as consumers are more interested in hearing the views of their peers than reading cleverly written sales messages. Burberry’s ecommerce sales surged 50% year-over-year following the launch of the site. 2) Belkin. You’re in luck!
B2B MARKETING INSIDER | TUESDAY, OCTOBER 25, 2011
[Sales] 5 Steps To A Better Marketing Plan
Also, don’t forget that more than just business goals (sales, leads, conversion), you also need to create a plan for your people: what skills does today’s market demand and how can you help bring your people up to speed? 2. Create more leads for sales, for less money per lead, continuously over the course of the year.
FEARLESS COMPETITOR | SATURDAY, SEPTEMBER 3, 2011
[Sales] Content Curation. 5 Ways to Succeed, Eventually
Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. B2B Lead Generation | Content Curation. One of our favorite bloggers is Jay Baer of Convince and Convert.
IT'S ALL ABOUT REVENUE | TUESDAY, OCTOBER 15, 2013
[Sales] How Xerox is Supporting Editorial Advocacy with Healthbiz Decoded
Healthbiz Decoded is an owned microsite focused on the business of healthcare — an editorial site that, in Ericson’s words, is intentionally far from the sun ( of sales, that is). But it’s not a sales circus, by any means, because only about 30% of the stories that run on the site have a connection to or mention Xerox. Influencer gap.
AVITAGE | TUESDAY, AUGUST 21, 2012
[Sales] Yogi Berra on Content Marketing
The key point is that we took a tremendous jump in the level of customer focused detail that drove the most important operational decisions. We were well rewarded for what was a difficult transformation. In addition to double digit same store sales growth for more than five years our company went on an acquisition binge to grow geographically.
FEARLESS COMPETITOR | SUNDAY, JULY 21, 2013
[Sales] Sunday Learning: Scott Monty on Marketing Made Simple TV at Social Media Club NYC
Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. Scott Monty. Social media and marketing expert Scott Monty of the Ford Motor Company interviewed at Social Media Club NYC on Marketing Made Simple TV. Sundays are for learning. What do you think?
B2B MARKETING UNPLUGGED | MONDAY, AUGUST 31, 2015
[Sales] Preference and Its Pylons
In marketing, our job is to get our pylons into a more delicate sport or, at least help our Sales Squirrels skate around them. Preference Pylons include your competition, your sales team and inertia. This is called handing off the lead to sales. Marketers can sure get in our own ways when we try to create preference. Inertia.
WRITTENT | FRIDAY, AUGUST 8, 2014
[Sales] Why Quality Content is the Core for Any SEO Strategy
It doesnt attract search engines, generate leads, or convert sales. More leads equals more sales and business. Even if you are lucky enough to not be penalized, prospects will not interact with your pages, which will hurt your SEO strategy and sales. Image source. Is quality content the backbone of your SEO strategy? Panda 3.5,
ANNUITAS | THURSDAY, JULY 30, 2015
[Sales] 4 Marketing Automation Must-Haves For Beginners
This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. Walk through several scenarios for lead score threshold with your sales and marketing teams, come to a mutual agreement and use it as the scoring threshold for at least four to six months. Resources Are Key-.
MARKETING CRAFTMANSHIP | WEDNESDAY, MARCH 27, 2013
[Sales] White Papers are Not Dead. They’re on Life Support.
White paper sponsors sought to educate, inform, raise comfort levels and eventually initiate sales conversations with prospective customers. Unfortunately, what began as a legitimate and sometimes helpful marketing tactic has morphed into poorly disguised sales promotion, packaged in a plain vanilla wrapper. Executive Review?
B2B LEAD BLOG | MONDAY, MAY 23, 2011
[Sales] Four Reasons Why Funnels Are a Marketer’s Best Friend
Tweet Funnels are like the central nervous system of the best sales organizations. Few marketing departments depend on funnels to run their business the way sales leaders do. There’s a reason sales executives absolutely run sales organizations based upon the funnel while their best sales people use it to manage their pipeline.
ANNUITAS | TUESDAY, APRIL 29, 2014
[Sales] Change of Seasons –Might be Time to Change your Process Too
Gather your team together (marketing and sales) and get ready for some analysis and discussion. Quit giving ALL leads to sales. Sending leads to sales that are not qualified is a huge waste of time and resources. Send only qualified leads to sales, no exceptions. Spring – what a beautiful time of the year.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 7, 2015
[Sales] Understanding Known and Unknown Customers
Customer Acquisition – Sales down for the quarter? With the rise of Data Management Platforms (DMP) within a marketer’s arsenal, there has been a lot of talk about the ‘known and unknown universe’ In turn a lot of questions have come my way about what this actually means. Great! So now we know, phew. Data Management
ACT-ON | MONDAY, APRIL 18, 2016
[Sales] Act-On: Powering the Customer Experience
With how quickly the modern sales cycle is changing, how does the CMO stay relevant? Because this is the modern buyer’s experience, it is more vital than ever to make sure that your messaging is consistent across every touchpoint and every channel from their first brand contact to well beyond the sale. Driving demand and feeding sales.
THE ROI GUY | MONDAY, DECEMBER 29, 2014
[Sales] Surviving Frugalnomics: Top 5 Articles in 2014
link] SiriusDecisions Interview: From Pitching Products to Selling Value [link] The New ABCs of Selling: Always Be Challenging [link] Gartner: The Technology Sales Rep Lost Their Mojo [link] Aristotles’s Persuasions and the Neuroscience of Purchase Decisions [link] Thanks for your continued interest and support.
MODERN B2B MARKETING | WEDNESDAY, MAY 27, 2015
[Sales] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
To jumpstart your ABM efforts, and better align your marketing and sales, be sure to follow these three steps: Step 1: Define Your Key Target Account. It all comes down to analyzing how well your marketing efforts are driving results across channels, which is a process that needs to be aligned with the sales team. Period.”.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, OCTOBER 29, 2014
[Sales] Twitter’s new mega-partnership has interesting implications
The first joint solution will integrate Twitter data with IBM customer engagement solutions, allowing sales, marketing, and customer service professionals to map sentiment and behavior to better engage and support their customers. This is a deal that had been “years in the making.” It beat Jeopardy, remember? Is it a hoax?
HUBSPOT | TUESDAY, SEPTEMBER 23, 2014
[Sales] Inspirational Tidbits & Takeaways From #INBOUND14 [SlideShare]
10,000 people, 180 sessions, dozens of food trucks, and four packed days are exhausting for even the most energetic extroverts, and with all the speakers, seminars, and social events, you’re bound to have missed out on a nugget of wisdom to inspire you on a rainy day in your marketing or sales department. Okay, I’ll admit it.
HUBSPOT | SUNDAY, OCTOBER 12, 2014
[Sales] Blogging Metrics: What to Measure, How to Measure It, and How Often
This helps from not only a marketing standpoint, but also sales, as it provides consultants with data on the content that closes deals. How often: This is completely dependent on your product/service offering and the typical length of your sales cycle. Blogging can feel a bit like a self-fulfilling prophecy at times, am I right? Where?
B2B LEAD BLOG | THURSDAY, MAY 20, 2010
[Sales] Thoughts on how the human touch impacts marketing performance
Read the interview: “How the Human Touch Impacts Marketing Performance” Share and Enjoy: B2B Telemarketing Human Touch Lead Qualification Marketing Strategy Sales LeadsTweet. Improving marketing performance is not just about implementing the right technology (i.e.
HUBSPOT | FRIDAY, JUNE 5, 2015
[Sales] Going on Vacation? 7 Clever & Effective Out-of-Office Replies to Try
Signature of Choice] , [Your Name]. 4) The Sales Enablement Template. Just click here to contact sales. When I go on vacation, I completely turn off work. but I don't stop marketing. Of course I don't actually work while I'm on vacation. Below is my most recent one. Warning : It's a bit of a shocker to the eye. Ha ha ha. Hi there.
B2B MARKETING TRACTION | MONDAY, MAY 11, 2015
[Sales] 3 New Promotional Product Campaign Ideas for Your B2B Marketing
At a certain point in your sales cycle when it’s key to get prospects to listen to your message about why you’re different or to watch a video of your best customer testimonial. Are you wondering if promotional products or giveaways make a difference? Selfie stick video or photo social media campaign. Some Rights Reserved.
CRIMSON MARKETING | WEDNESDAY, JANUARY 21, 2015
[Sales] Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands
Gilded Links: In a B2B corporate marketing environment where 60-70% of the buyer’s journey takes place before he/she speaks to Sales, Shafqat sees LinkedIn as a golden demand generation opportunity. He shows how sponsored posts are driving exceptional conversion rates and suggests the psychology behind this phenomenon.
BIZNOLOGY | THURSDAY, MAY 28, 2015
[Sales] Three barriers to B2B data-driven marketing
If you are reading this article, you are already convinced of the importance of data in B2B sales and marketing. As Alex Kantrowitz of Advertising Age puts it , data is the “new oil” that provides insight, efficiency, and scale. Data drives everything we do.” But in my experience, answers like this are just lip service. Like this post?
VIDYARD | FRIDAY, OCTOBER 16, 2015
[Sales] Video Marketing How-To: Scoring Leads With Video
Giving someone a lead score based on whether they watched 25%, 50% or 100% of your campaign or tour videos allows you to really categorize their interest in your product or service, and gives you a real edge in moving leads to your sales team faster. Hello, and welcome to another episode of Video Marketing How-To! Blog Video How-To
B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 18, 2015
[Sales] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
Pinterest encourages sales and has partnered with Shopify to facilitate business commerce on its platform. And, its very nature of pinning items with links per pin is naturally suited for sales. 3. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. Instagram, not so much.
HUBSPOT | FRIDAY, APRIL 3, 2015
[Sales] 4 Lessons From the Most Purposeful Ads of 2014-2015
Every purchase is mere clicks away; there are increasingly few strangleholds on distribution, proprietary sales territories, patented common goods, price or quality differentials. Advertising used to be about smoke and mirrors. But today, “BEST IN THE WEST” billboards are no longer effective because consumers’ expectations have changed.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 1, 2012
[Sales] New Marketing Automation Report: Venture Funding is Key to Success
Pardot is tightly focused on small and mid-size clients, reflecting their disciplined sales approach. I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. For those of us who don’t get out much, that’s downright exciting. Myth busted.
HUBSPOT | THURSDAY, JANUARY 17, 2013
[Sales] How to Cultivate a Content Culture at Your Company
Instead, enable anyone in your organization to contribute content, from Sales, to Services, to Development. If they're in a Sales or customer-facing role, it helps establish credibility with leads and customers. The first way is an exchange of tactics we've both employed to make content creation possible in the long term. Poppycock.
IT'S ALL ABOUT REVENUE | TUESDAY, JANUARY 22, 2013
[Sales] 4 Essential Ingredients of a Tasty Content Marketing Campaign
Instead of just issuing a press release consider creating a series of blog posts to release over a month, email templates for the sales team, contributed articles for industry publications, a set of suggested tweets for the staff, etc. Each is indispensable for bringing people in and bringing back, again and again. An Editor. Buyer Personas.
BIZNOLOGY | MONDAY, NOVEMBER 2, 2015
[Sales] Stop redesigning your website
This is the month where the project actually starts, because now we can get feedback from customers (by their testimony yes, but more by counting the actions of what they do) as to whether the site has driven more sales, more conversions, or more of whatever you are expecting your website to do. There. said it. It’s certainly exciting.
INTEGRATED B2B | MONDAY, JUNE 3, 2013
[Sales] Tips for trade show exhibitors
Beloved by sales departments the world over, trade shows are an excellent platform for marketing your business. Many an inexperienced salesperson has blown great opportunities at a trade show by approaching it with the same mentality as they would a typical sales call. Not so. One of the most common trade show mistakes is staffing.
WRITTENT | SUNDAY, NOVEMBER 16, 2014
[Sales] 7 Ways to Spot Epic Copywriters for Your Site
But when you’ve invested heavily in your website and need compelling copy that effectively generates sales, leads, and conversions, what you need is an epic copywriter. freelance copywriter relies on his online reputation to land sales and clients. Need some web content for a landing page? No problem, hire a copywriter. Image source.
SOCIAL MEDIA B2B | THURSDAY, OCTOBER 10, 2013
[Sales] 5 Smart Tips for B2B Content Marketing
According to a recent study, buyers contact a sales representative after 70% of the buying decision is made. So if you don’t have content that interests them, you’ve lost the sale before you’ve begun. You need to talk with sales, customer service, and product management as well. What does this mean? Produce Good Content.
ANNUITAS | WEDNESDAY, FEBRUARY 16, 2011
[Sales] An Interview with Jonathan Block from SiriusDecisions
The thought was to create as many outbound programs as possible in a given time frame, gather all the hand-raisers you could, dump them into sales and repeat as much as your budget would allow. The SiriusDecisions Demand Waterfall model is a multistage, end-to-end view of an organization’s new business health shared by marketing and sales.
MODERN B2B MARKETING | THURSDAY, AUGUST 23, 2012
[Sales] How Do You Explain Marketing to a Six-Year Old?
Sales = when a specific buyer and seller start talking about exactly what they have in common. ” I thought that was a pretty good explanation – good enough that I posted it as a LinkedIn update. Lo and behold, that single post generated more Likes and Comments than any other LinkedIn update I’ve ever made. And then we have parties.
VIEWPOINT | MONDAY, OCTOBER 31, 2011
[Sales] 7 Hot Email Prospecting Tips
Jill Konrath is the author of SNAP Selling (#1 Amazon sales book) and Selling to Big Companies , a Fortune "must read" selection. As a frequent speaker at sales conferences, she helps sellers crack into new accounts, speed up sales cycles and win big contracts. Eliminate Delete-Inducing Words. Keep Your Message Simple.
3D2B | THURSDAY, AUGUST 28, 2014
[Sales] Proven Listening Techniques for Awesome B2B Telemarketing
And because we lose the ability to use body language on the phone, listening is even more important on the phone than during an in-person sales call. There are two kinds of telemarketers and inside sales people: Those who just hear. Since business development is all about influence, that’s a statement worth etching into your mind.
DIGITAL B2B MARKETING | THURSDAY, JULY 7, 2011
[Sales] It’s Not Rational, B2B Marketing Needs to Get Emotional!!
challenge faced by sales and marketing is the emotions that matter are not the easy ones to create. Here are some of the stronger and more powerful emotions at play in B2B marketing and sales: Trust. Will your sales and marketing address these emotional needs, or will you rely on rational positioning? Beliefs are not absolute.
ANNUITAS | TUESDAY, JUNE 23, 2015
[Sales] Digital Relevance – An Interview with Ardath Albee
also see instances of marketers working hand-in-hand with sales teams to execute fluid transitions in conversations held across the buying process, generating outcomes that are truly inspiring. But do make sure that any pilot you create includes the related sales team. There is never a shortage of marketing books to read. However,
HUBSPOT | SUNDAY, JANUARY 20, 2013
[Sales] LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week
If your business (or even your competitor’s businesses) relies on online sales in order to be successful, you’ll want to keep this on your radar. Based on the data reported in that last story, it’s clear that tablets are better for driving sales than smartphones. Get your sales and marketing aligned with SMarketing. Awesome.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, SEPTEMBER 20, 2012
[Sales] [Video] For Faster Decisions, Be a Decision Guide
Are you involved in a complex sale with multiple decision makers? If so, they probably don't make decisions too often with regards to what you sell. When you're dealing with today's crazy-busy prospects, the decision itself can be overwhelming. They may not have all the right people involved. They may not include all the right info in an RFP.
SALES ENGINE | THURSDAY, JANUARY 14, 2016
[Sales] The best content marketing blends old, new, and what’s next
If your content marketing arm is going to behave like a media company , you need strong writing – incorporating gripping video, smart infographics and powerful photos – all working together to grow audience and increase sales. Did the white paper goose sales? Check in with people who have their finger on the pulse of the company.
WEBBIQUITY | MONDAY, AUGUST 8, 2011
[Sales] 5 Questions Every Business Website Must Answer
Can they buy directly from your site or is it a more complex, high-value purchase that requires a sales cycle? Differentiate your organization from competitors make it an effective sales tool by concisely answering these key questions for your prospective customers. Who are you? What do you sell? Who do you sell to?
WINDMILL NETWORKING | MONDAY, FEBRUARY 27, 2012
[Sales] Understanding the Difference between LinkedIn Company Pages and Facebook Fan Pages
LinkedIn Company Pages are actually a combination of a number of different modules that are rarely maximized by businesses. In order to better understand how your sales and marketing team can best maximize this multi-functional part of LinkedIn , it’s important to understand exactly what the Companies functionality offers. LinkedIn
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 7, 2015
[Sales] What Do You Think of Find New Customers new video?
Sales looks for Mr. Right Nows.” Jeff Ogden of Find New Customers recently worked with Bob Turel, the Presentation Coach to create a new video for Find New Customers, based on the great marketing slogan “ Marketing looks for Mr. Right. ” The Country Gentleman hat I wore is my brand from my TV show, Marketing Made Simple TV.
BIZNOLOGY | THURSDAY, OCTOBER 1, 2015
[Sales] The five things most marketers get wrong about personas
We have to collect all the actual data we have on our customers as the place to start–surveys, focus groups, social listening, sales calls, call center logs, emails–and synthesize enough of it into the insights we need to make decisions. I’m tired of personas. It’s not that they aren’t valuable. Always.
KOMARKETING ASSOCIATES | MONDAY, AUGUST 19, 2013
[Sales] 32 B2B Marketers to Add to Your Google Plus Circles
She specializes in creating visibility, credibility and ultimately sales leads. Smith (Sales Focus) - Thrives on creating B2B marketing strategies that drive measurable and reoccurring revenue through integrated digital marketing services. How so? Co-founder, ClickZ. Add Ann: https://plus.google.com/115918125306643310533. .
MARKETING ACTION | TUESDAY, JANUARY 20, 2015
[Sales] 8 Ways Marketing Automation Can Expand Your Search Marketing Agency
Search marketing agencies are experts at generating leads, building brand awareness, and increasing sales. These days, the journey from first contact to final sale is getting longer and more complicated. But why stop there, especially when you’ve got the expertise to expand your reach and improve results for your clients?
CLIENT BRIDGE | TUESDAY, MAY 27, 2014
[Sales] Blogging for Business - It's Role In Attracting Target Buyers
With these facts as a foundation, there are several questions a company must address if it is to grow sales in today''s environment. Does it give them the feeling of dealing with an expert or just a sales pitch. When target customers are ready to buy, do they consider your company? This is a key question for any business.
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 18, 2014
[Sales] 9 Reasons Your Emails Get Rejected
But don’t claim your deals are “once in a lifetime” if you’ll be holding the exact same sale next weekend. Email is not the place to ask for a sale – it’s like asking your date to buy your dinner while you’re still eating appetizers. As with dating, a lot can go right in an email. But (also like dating) a lot can go wron g. Again.
HUBSPOT | MONDAY, SEPTEMBER 22, 2014
[Sales] The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)
So as part of our annual State of Inbound survey, we put the question to nearly 3,500 marketing and sales professionals. Front-office (marketing, sales, services) professionals generally agree that content marketing is a subset of inbound marketing. In other words, if it’s good, be that. The two are fundamentally different.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 9, 2012
[Sales] Why Facebook will become the most dangerous company on earth
Within the next 60 days, an event will occur that may be the most devastating development in the young history of social media and for the businesses and individuals who love it so much. Facebook is going to become a publicly-traded company. If you have ever worked for a public company you can relate to what I am about to say. You and me.
HALEY MARKETING | MONDAY, APRIL 18, 2016
[Sales] Haley Marketing CEO to Speak at FSA
David's presentation will provide specific ideas to improve your sales, marketing, and service methods to establish real differentiation from your competitors. You’ll find hundreds of sales, marketing, and recruiting ideas in The Catalog. Dare to Be Different. Are you vanilla? Plain? Boring? It's time to think differently. Haley News
FEARLESS COMPETITOR | SUNDAY, SEPTEMBER 25, 2011
[Sales] Sunday Post: TED Talk on Standing Out with Seth Godin
Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. We’re passionate about the need to differentiate your offerings. said “ Think Different.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | SUNDAY, OCTOBER 5, 2014
[Sales] Join Me at Dreamforce 2014
Put on by SalesForce.com , it is THE EVENT for people in the sales space. I''m speaking on Wednesday morning. Here are the details: #1 Competitive Edge in Today''s Sales World. If you''re planning on being at Dreamforce this year, I''ll be speaking there. This event is huge. Last year 130,000+ people came from around the world.
TERMINUS | FRIDAY, NOVEMBER 13, 2015
[Sales] Confessions of Former Lead Marketers on Switching to Account-Based Marketing
The ultimate success of ABM is measured by the boost in the number of accounts that transition from leads to opportunities, and then the number that go from opportunities to closed sales. Influence: Do your targeted accounts have shorter sales cycles, and better win rates, compared to others? It can be really efficient.
IT'S ALL ABOUT REVENUE | SUNDAY, APRIL 1, 2012
[Sales] Which Industry is Growing its Audience Fastest? [CHART]
Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! by Egan Cheung | Tweet this One of the key elements to a healthy revenue engine is the ability to increase the audience for your message. How does your organization stack up against your peers?
B2B MARKETING UNPLUGGED | SATURDAY, SEPTEMBER 29, 2012
[Sales] Why You Need to Stop Publishing Your Newsletter
Years ago I worked with a sales administrator who had a hoarding problem. How appalled these poor hoarders must be now that anything they might want someone to know can (and will) be tweeted by the nearest sales person to her entire contact list before it’s even out of their mouths. Which is what I want to talk about today. BOCTAOE*.
FEARLESS COMPETITOR | WEDNESDAY, APRIL 6, 2011
[Sales] Transform Your Marketing by HubSpot
As companies struggle to create qualified sales opportunities, they turn to lead generation companies like Find New Customers. B2B Lead Generation : Transform Your Marketing by Hubspot. But what Hubspot did needs to be shared. It’s simply that good. Convey your information with images. Tell a story. Illustrate, don’t tell.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MAY 28, 2015
[Sales] suitecx Offers Industrial-Strength Customer Journey Maps and More
Journey mapping is equally popular among agencies and consultants, although it also often is little more than a new label for the old sales funnel. Customer journey mapping is now the buzziest of buzz words. Sophisticated journey mapping has been around for more than a decade*. The tool is designed around its own intended user journey.
MODERN B2B MARKETING | WEDNESDAY, JUNE 18, 2014
[Sales] Facebook Stats that Every Social Marketer Should Know
So when you’re posting on Facebook, think about how your sales pitch will look amongst the wedding pictures and new baby photos…that’s right, not so good. Author: Maggie Jones With over 1.23 With that in mind, I was excited to read a new report from competitive intelligence platform TrackMaven: The Marketing Maven’s Guide to Facebook.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JANUARY 16, 2013
[Sales] 10 Ecommerce Predictions for 2013
Social Media Grows Up - For far too long, marketers have treated social media as an island from the rest of their strategy—and, in turn, have not reaped any benefits of it being a useful sales tool. Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Every year, Cyber Monday will beat out the last.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 2, 2013
[Sales] How to Overcome Disparate Data Challenges with Marketing Automation
In his role, Dorban manages demand generation strategies to assist companies in creating more opportunities for their sales pipelines. Now factor in interpretation of buying behaviour and purchase history from a different source, and potential touches from sales or business development held in the CRM? Action Items.
HUBSPOT | THURSDAY, MARCH 27, 2014
[Sales] Average CMO Tenure Now 45 Months, Indicates Rise of the Digital Executive
In a time where buyers are already 60% through the buying cycle before they engage with a vendor, CMOs need to attract buyers early in the sales cycle, nurture them until ready to purchase, and help turn them into loyal customers. “For CMOs, the pressure is on, says Greg Alexander, CEO, Sales benchmark Index (SBI).
MARKETING ACTION | TUESDAY, APRIL 15, 2014
[Sales] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
Act-On will use the new capital to accelerate the business on all fronts, including new product development, sales expansion, and brand recognition. The prime directive – for me, and for Act-On’s talented, dedicated staff – remains, as always, to provide the technology and services that help marketing and sales teams to succeed.
HUBSPOT | WEDNESDAY, JUNE 19, 2013
[Sales] 5 Simple Ways to Boost the Impact of Your Marketing Automation Workflows
Whatever situation you find yourself in, simply being aware of the differences in starting conditions -- and using them to guide your workflow optimizations -- can help you deliver a more well-rounded lead to your sales team. 3) Start using goal-based workflows. before they''re ready to be called by Sales. Or Daft Punk. Right. Right.
HUBSPOT | THURSDAY, APRIL 4, 2013
[Sales] Everything Marketers Should Know About Secondary CTAs
In general, the primary CTA you choose should align with the person''s position in the sales funnel. Let''s be honest: You can do your very best to align your offers to a person''s stage in the sales cycle , but you can never truly know when a given person is ready to take the next step. Chocolate or vanilla? Comedy or drama? Win-win!
HUBSPOT | MONDAY, MAY 20, 2013
[Sales] The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]
48) SEO is the top channel for sales conversions, with 15% of marketers reporting it produces above average conversion rates in 2013. 50) 15% of marketers say SEO delivers above average sales conversions. 98) The average cost per lead for marketers with a formal sales agreement is $24*. Working With Sales and Executives.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, APRIL 29, 2013
[Sales] How to Use LinkedIn to Quickly Build Rapport With Top Executives
Click here to download the 2013 Sales/LinkedIn Survey: Cracking the LinkedIn Sales Code. ). Gene McNaughton , President of Business Breakthroughs, International , takes his LinkedIn activity seriously. He has to! When your targeted prospects are senior-level decision makers, you don''t get a second chance. Rapport is power
HUBSPOT | THURSDAY, NOVEMBER 22, 2012
[Sales] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
For example, you could create different chat rooms for your email team, your content team, and your sales team -- and then only bring people into your room when you need their input, and leave them out when they don't need to be bothered. Sales & Nurturing Tools. Happy Thanksgiving, everyone! See how that works? ;-). Maybe. Enjoy!
B2B MARKETING INSIDER | THURSDAY, JANUARY 12, 2012
[Sales] Get Found: 7 Steps to Fire Up Your Inbound Marketing
And sales people become more social (and less direct) sales people with strong personal brands. I’ve said many times before that the overwhelming majority of marketing activities are dreadfully unsuccessful. The future of marketing is inbound. Pull puts customers first. Pull seeks to deliver value. Now tell me how to get it done!”
VIEWPOINT | FRIDAY, SEPTEMBER 23, 2011
[Sales] The Power of the Human Voice in Lead Qualification & Lead Nurturing
At the same time, we wholeheartedly apply a variety of media both in client programs and in our own marketing and sales initiatives. It refers to awareness on the part of providers that they are engaging and talking with prospects to support them in buying journeys—even if it doesn’t mean a sale at the present time. 4.
VERTICAL RESPONSE | THURSDAY, JANUARY 22, 2015
[Sales] Your Guide to Email Design
In this guide, we cover the dos and don’ts of email design for commonly sent emails including email newsletters, sales emails, welcome emails and event/invitation emails. Sale email. Every business hosts a sale or a promotion at some point, and email is a great way to spread the word. How many colors should you use? Fonts.
HUBSPOT | WEDNESDAY, JULY 7, 2010
[Sales] Inbound Marketing vs. Outbound Marketing
When I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. think outbound marketing techniques are getting less and less effective over time for two reasons.
FEARLESS COMPETITOR | TUESDAY, JULY 31, 2012
[Sales] There’s a brand new Find New Customers coming soon!
The website of the sales lead generation firm Find New Customers prior to Independence Day was brimming with great content on B2B lead generation , content marketing , lead nurturing , lead scoring and more. It was all built in Genoo landing pages and it was great. It’s coming and it’s going to be better than ever! Stay tuned.
FEARLESS COMPETITOR | FRIDAY, AUGUST 26, 2011
[Sales] Find New Customers Fan of the Month – Kenny Madden
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. Who will it be? We really appreciate it.
FEARLESS COMPETITOR | FRIDAY, AUGUST 12, 2011
[Sales] Laugh and Learn featuring @fearlesscomp | Episode 39 – iRise recipie
Contact Find New Customers by calling (516) 495-9350 or by sending an email to sales at findnewcustomers.com. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. B2B Demand Generation | Laugh and Learn featuring @fearlesscomp. Jeff Ogden, the Fearless Competitor.
FEARLESS COMPETITOR | THURSDAY, JULY 14, 2011
[Sales] Why you should attend Content Marketing World
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. He’s a VERY funny man!
FEARLESS COMPETITOR | SATURDAY, JULY 9, 2011
[Sales] We bought a Mac!
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. Yes, kids. Think ! What do you think?
YOUR SALES MANAGEMENT GURU | MONDAY, JUNE 25, 2012
[Sales] Rules of the Hunt: Book Review
His topics cover leadership, relationships, sales, marketing, technology, operations, foresight and survival and within each category Michael shares his philosophy’s and experiences that will help any business person move forward faster in their career development. Ken’s latest book is: “Leading High Performance Sales Teams”. Books
CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 4, 2014
[Sales] New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014
This may be because the previous mid-market leaders, Marketo and Pardot in particular, have been focusing more on enterprise sales. I had thought that heavy funding would be necessary become a new market leader, which is the way Marketo, Act-On and HubSpot did it. billion. You heard it here first. the hot new feature is…SEO content rating.
B2B MARKETING INSIDER | FRIDAY, AUGUST 28, 2015
[Sales] The Role Of Emotions And Goals In B2B Buying Decisions
Many organizations are finding themselves today out of balance with buyers due to years of operating on the paradigm of buyers, in a business context, only engage in rational decision-making. We see this paradigm’s influence on marketing and sales strategies continue unabated. This is truly not the case – anymore. Learn and enjoy.).