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  • CONNECT THE DOCS  |  MONDAY, MAY 3, 2010
    [Sales] Content Marketing for Small Business
    This means that the relevant and compelling content that small businesses deliver directly to buyers will be vital to sustain and to grow sales. Why will small businesses get better and better at content marketing and do more and more of it in 2010 and beyond? We asked Newt Barett "What are key marketing trends and predictions for 2010?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 10, 2014
    [Sales] 3 Tips From The New Music Seminar: How B2B Marketers and the Music Industry Are In Tune
    “We need to completely change the way we measure our business,” Silverman said, “And shift from unit sales model to a basic attention model.” ” Because record sales are no longer a viable sole measure of success, the industry needs to innovate and story tell to enhance brand awareness and loyalty. Churn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 5, 2014
    [Sales] Why you’ve already missed the hottest marketing opportunity
    He successfully drove attendance to two in-person events and ultimately closed more than $10 million in sales. He successfully drove attendance to two in-person events and ultimately closed more than $10 million in sales. By Eric Wittlake, {grow} Contributing Columnist. Sorry, you’ve already missed the boat. The result? Twitter.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Sales] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    And because of the changes in customer buying patterns, marketing programs, not sales efforts, now impact at least two-thirds of the buying process. by Kevin Akeroyd | Tweet this The onus is on us. The C-Suite expects marketers to be able to measurably contribute to the bottom line and deliver loyal customers who return time and time again.
  • THE POINT  |  FRIDAY, MAY 30, 2014
    [Sales] Is Technology Making Marketing Agencies Obsolete?
    In theory, today’s marketing technology enables B2B companies to move prospects seamlessly from raw inquiry to qualified opportunity to paying customer, and then attribute that sale to the associated campaign. Hint: Maybe Not)”. Personal experience aside, I fear he may have a point. Helping clients achieve closed-loop demand generation.
  • THE ROI GUY  |  WEDNESDAY, DECEMBER 18, 2013
    [Sales] Is Marketing and Selling Your Technology Solutions to IT Execs a Losing Proposition?
    If you are marketing and selling technology solutions to IT executives, this article is for you, and essential to your 2014 sales and marketing plans. The share of technology decisions made by IT is at an all time low, this according to IDC research, which indicates that business buyers now fund 61% of all technology spending.
  • MARKETING ACTION  |  THURSDAY, JANUARY 16, 2014
    [Sales] Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1
    So the question is: How can modern marketers find a clearer path to effective, sales-generating customer engagement? Hopefully these data will help you benchmark your current processes, and also provide insight and guidance as you embark on sales and marketing in 2014. Part One: How top performers approach the sales funnel.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 5, 2013
    [Sales] Your corporate website needs to become a trap
    This can be useful; however, it suggests to visitors that they’re soon to receive an aggressive sales call from a sociopathic salesman. So, no matter what your gift “costs” you, it’s a worthwhile investment in your sales channel and business development strategy. He’s a strategist’s strategist.
  • MARKETING GENIUS BLOG  |  MONDAY, JANUARY 10, 2011
    [Sales] Monday Marketing Term: Content Mapping Strategy
    simple persona may look like this: •    Name: Jack– CTO at a technology company. •    Role in deal: Decision Maker. •    Points of involvement in the Sales Cycle: (Early, Middle and Late). •    Key Concerns: security, total cost of ownership, scalability, integration with existing system. This is the basis of the content map. Digg this!
  • HUBSPOT  |  WEDNESDAY, JUNE 26, 2013
    [Sales] Transitioning to Inbound: A Recipe for Long-Term Success
    That initial phase is about planning, thinking, and starting the work required to get all the foundational elements in place so the program helps your business get found, get leads, and grow sales. How many of those are actual sales opportunities? Use this to collect new email addresses and move the sales process along.
  • THE CRAP REPORT  |  MONDAY, APRIL 5, 2010
    [Sales] Know When To Fold ‘Em
    Maybe in the past you could get 10 to 15 fully qualified sales opportunities out of them, and now you’re lucky to get five or six.  Ah yes – you know where that line comes from, don’t you?  Growing up, I can remember listening to it in my parents’ living room, on their 8-track player no less!  How does this relate to teleprospecting, though? 
  • READYPULSE  |  FRIDAY, DECEMBER 13, 2013
    [Sales] Instagram Direct Opens Up New Possibilities for Brands
    Harness your sponsored athletes'' reach and influence to drive sales. Download the ReadyPulse Instagram Marketing Guide! They say a picture is worth a thousand words, but sometimes you need a few more words to tell your story. With Instagram Direct you can revisit exclusively shared moments again and again. Sponsored Athlete Marketing Guide.
  • MARKETING INTERACTIONS  |  TUESDAY, NOVEMBER 2, 2010
    [Sales] Cold Calling with Content
    The point that I'm trying to make is that nearly everything we do in the execution of sales and marketing is content related. Anthony Iannarino over on Sales Blogger Union that discussed how we needed to turn influence upside down. That's not a question that I, as a content marketing strategist, get asked very often.if Twitter.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 13, 2013
    [Sales] Joseph Zuccaro Discusses What You Need To Ace Your Marketing Automation Implementation
    Joe has over 25 years of experience in marketing and sales, and is a fantastic expert resource for everything marketing automation. 1)  What are the most important things you have to keep in mind in order to be successful with marketing automation? What are some things that might resonate with a CEO, CFO, or sales?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 29, 2011
    [Sales] What is Revenue Performance Management? A Whiteboard Session
    Which in this case, would be Sales). Buyers want to connect with sales much later in the buying cycle than ever before. However, in a world where marketing is taking more responsibility for revenue, and where buyers are meeting sales later in the process, it’s not efficient to just look at the sales cycle.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 10, 2013
    [Sales] Study Shows SMB Marketers Want to Communicate Value with Metrics
    SMB marketers who seek out vendors for their sense of teamwork, honesty, and professionalism — in addition to product features — will leverage a much greater circle of marketing expertise than they otherwise could organize. 4.     Driving sales and customer experiences-  SMBs see their roles as distinct from other companies. Action Items: .
  • ANNUITAS  |  THURSDAY, MARCH 20, 2014
    [Sales] Notes from the Marketing Operations Executive Summit 2014
    RT @RHsays   What does sales need from marketing? “Marketing is now the strategy arm that is leading, sales is following.” Lots of small, digestible thoughts from the show, sometimes retweeted from my colleagues at the event (marked RT at the beginning of the line). Enjoy! Marketing needs to own their tech strategy.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, AUGUST 8, 2012
    [Sales] 5 Data Plays You Can Run Today
    They analyzed sales data (from loyalty cards, e-commerce, and the point of sale) to identify small, but growable demographic segments. They found that top-selling clothes sizes varied by region, which enabled them to send the right mix of sizes to each store – increasing sales and reducing the need to discount.
  • THE ROI GUY  |  WEDNESDAY, MAY 16, 2012
    [Sales] Value-Focused Content Marketing a Requirement
    Marketers need to focus more on the value proposition and less on the sales pitch, this according to a new DemandGen Report on B2B Content Preferences. Short Attention Span Theater - 48% of buyers would like content to be more concise, taking less time to consume. Source: DemandGen Report - B2B Content Preferences SurveyMay 2012.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JUNE 4, 2012
    [Sales] Rules of the Hunt: Are You Doing the Right Things?
    Being a successful entrepreneur, sales leader or salesperson is both an art and a science. It's easy to become addicted to both the stress and the excitement of sales and business. While you're book is primarily focused on entrepreneurship, you spend a lot of time talking about sales. Interview with Michael Johnson.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 17, 2013
    [Sales] Maximize Inbound ROI: Clicks, Content and Conversion
    Lenskold presented the following question about linking current measures to financial outcomes: For most marketers, the biggest challenge is assessing the impact of multiple contacts, followed by tracking content to the closed sale and attributing sales to the right tactic. 1. What is ROI? Increase efficiency. Strategic market testing.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Sales] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    Job Description: We're seeking a product marketer to create marketing and sales collateral that demonstrates the benefits, features, and value of our products/services to our target audience. 2-3 years of experience in marketing or sales. Are you ready to build your dream team of inbound marketers? Definitely! Maybe not.
  • SAZBEAN  |  WEDNESDAY, JUNE 20, 2012
    [Sales] Why the Interest Graph Is a Marketer’s Best Friend
    For example, we know that Facebook “likes” don’t equal sales. Since the dawn of companies like Twitter, one question has baffled marketers: How do we demonstrate ROI in our social media strategy? So what’s the alternative? Enter the interest graph, which offers a new way to develop connections based on what people like, not who they know.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 21, 2011
    [Sales] @fearlesscomp to appear on SLMA radio
    Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers. B2B Lead Generation | The Fearless Competitor to appear on SLMA Radio.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 11, 2014
    [Sales] Once Upon a Time: Storytelling Stimulates the Brain into Action
    By Dan Sixsmith Storytelling is a term that has emerged in marketing and sales as a means of leading the buyer down a path toward the realization that your solution is something he/she needs. What does this mean for your B2B marketing and sales strategy? In order to be effective, value storytelling needs to occur in a certain way.
  • SAZBEAN  |  THURSDAY, MARCH 14, 2013
    [Sales] 9 Irrefutable Reasons Why You Need SEO
    It can be difficult to quantify or draw direct correlations between an SEO campaign and the sales it generates. In fact, tracking sales from an SEO campaign can often be difficult to differentiate from other web marketing campaigns, except through source tracking which can be vague. Yes, anyone can stumble into an SEO win.
  • HUBSPOT  |  SATURDAY, OCTOBER 4, 2014
    [Sales] Competition vs. Collaboration: What to Do With Disengaged Employees
    This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. typical sales employee may respond better to a competitive program, while a typical customer service employee may engage more with a collaborative one. To read more content like it, subscribe to Sales
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 24, 2011
    [Sales] Getting Personal with Customer References: Matchmaking that Works
    One-on-one phone calls and even in person meetings between perfectly matched customers and prospects are the most compelling sales tools in your arsenal. We're pleased to present this guest post by Joshua Horwitz, president and founder at Boulder Logic. What’s the best way to use what you’ve got and close the deal? Let the matchmaking begin!
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 12, 2012
    [Sales] Get Found: 7 Steps to Fire Up Your Inbound Marketing
    And sales people become more social (and less direct) sales people with strong personal brands. I’ve said many times before that the overwhelming majority of marketing activities are dreadfully unsuccessful. The future of marketing is inbound. Pull puts customers first. Pull seeks to deliver value. Now tell me how to get it done!”
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 18, 2014
    [Sales] The Times They Are A-Changing: How B2B E-Commerce is Evolving, and the Key to Keeping Up
    Anyone with at least a decade of experience in B2B will tell you that B2B E-Commerce —  the concept of selling into markets to self-selected customers without the need for sales professionals — doesn’t qualify as a new trend. Buyers complete 70% of their purchase process before coming into contact with a sales rep.
  • BIZNOLOGY  |  WEDNESDAY, MAY 23, 2012
    [Sales] High Bounce Rate Doesn’t Always Mean a Site is Bad
    Bounce rate is more important to pay attention to if the site is more of a sales tool than an informational tool. Photo credit: Wikipedia. business website is an important promotional tool. Regardless of industry, target audience members are searching online before making purchase decisions. Well, not all of the time.
  • MARKETING GENIUS BLOG  |  MONDAY, AUGUST 22, 2011
    [Sales] Building a Presence at Dreamforce
    But, more importantly, is the Genius Marketing Laboratory, which is a 10×20 Meeting room, offering Dreamforce attendees an opportunity meet with some of the industry’s top Sales and Marketing experts. This year, Dreamforce is going to be a bit different for Genius. It’s important to break the mold and create an interactive experience.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [Sales] Tom Pisello: The ROI Guy: Net Present Value (NPV) Savings Defined
    Predictions for 2011: The End of B2B Sales & Marke. Content Marketing and the Forgotten Sales Professi. IDC: Economic Buyers, Digital Overload and Sales E. Accelerate Slow Sales Cycles with More Sales Enabl. The Forgotten Sales Profess. Forrester: Understand and Drive Outcomes for Sales.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 9, 2012
    [Sales] 6 B2B Marketing Best Practices for Instagram
    At its best, your cause might hit home with the values of another business and make your company a front runner for the sale. 4. This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com. Applying those same strategies to photo-sharing sites can be an obstacle. It should be.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 11, 2013
    [Sales] 4 Keys to Building Trust with Inbound Marketing
    Done right, inbound marketing can help increase the trust of prospective clients and customers have in you – something that is essential for conversion from prospect to customer or to additional sales. Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 4, 2013
    [Sales] Building IVR Phone Surveys Is Easy With Ifbyphone. Maybe Too Easy.
    We love marketers, and we love sales and support too. That’s why we built a revolutionary new interactive voice response (IVR) solution that enables these professionals to bypass IT and build their own applications in a matter of minutes. But “interactive voice response” sounds so serious. Don’t believe us? Enjoy. Maybe Too Easy.
  • INBLURBS  |  THURSDAY, DECEMBER 30, 2010
    [Sales] Before you start your marketing you should think!
    When you have identify your buyer persona, than you can go to the next step: Article: Setup a corporate blog to get traffic and sales. Articles: How to get more Clients and Sales with Social Media Marketing. How many sales leads does your website generate? But wait, are you sure you know your buyer persona? Send article as PDF.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 15, 2011
    [Sales] The Power of B2B Blogging in 2011
    The B2B Sales Lounge is effectively dead. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | The Power of Blogging. Every B2B company should have a good blog filled with great content.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, JUNE 1, 2011
    [Sales] Marketing Automation is More Than Technology
    The magic relies on the higher conversion rates throughout the sales cycle. And when the process includes both sales and marketing working together on definitions, on content strategy, and qualification criteria companies see higher response rates overall. Marketing Automation and wither no or weak processes. Increasing Response Rates.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, AUGUST 10, 2010
    [Sales] Virtual Trade Shows for Mere Mortals
    You share (as SAP did) the information about which customers and prospects viewed which events with your sales force. That, of course, is the whole aim of content marketing (to help the sales force,) and if a trade show or customer conference isn’t an exercise in “content creation” I don’t know what is. And that costs.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 12, 2013
    [Sales] How a Strong Company Culture Will Boost Customer Service Levels
    Whether you are making coffee drinkers happy or whether you’re part of your sales organization responsible for attracting and retaining your customers, maintaining customer service is key. Ever have a poor customer experience at Starbucks? haven’t. I am always extremely satisfied when I leave there. So let''s at another example.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 4, 2013
    [Sales] SEO, Cross-departmental Communication and the Extinct Career in Social Media?
    by dgutierrezblog Related Stories 11 Important Ingredients of a Comprehensive Social Media Strategy Plan [INFOGRAPHIC] Yes, Social Media Can Drive E commerce Sales (and quite easily) The Ultimate LinkedIn Profile Tips Summary [Infographic] + 8 Stats. Featuring Contributions from Global Thinkers. Comments Thanks so much for your comments!
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Sales] Why Is No One Paying Attention to My Content on Social Media?
    Is it links, sales, brand awareness, leads or engagement? Whether you want to increase your traffic or drive sales, you should focus on how you can amplify your content to reach these goals. Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. What is social amplification?
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 15, 2012
    [Sales] The Secrets Behind Successful Company Blogs
    Use Sales Intelligence to unearth the topics your existing and prospective customers discuss via social media, and add them to your blog to capture new leads. According to Hubspot’s, State of Inbound Marketing Lead Generation Report, 2010 , “B2B companies that blog generate 67% more leads per month” than those who do not.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Sales] The Definitive Guide To Lead Nurturing
    Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase. Why Is Lead Nurturing Important? As a result, when you communicate with your buyer, you are welcomed instead of intrusive.
  • VIEWPOINT  |  MONDAY, AUGUST 29, 2011
    [Sales] Dealing with the New Customer Acquisition Challenge
    This shows an alignment with sales, who also rated acquiring new clients as their second most important goal for the year; following increasing revenues in general. The study uncovered 39 Sales Intelligence solution providers, which got varying ratings for value.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Sales] Why your social media plan needs gurus and storytellers
    The person who wrote the movie script is not responsible for putting together the trailer, spreading the word online, and the driving ticket sales. By  Srinivas  Rao, Contributing {grow} Columnist. A few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? The Digital Divide. Agree?
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Sales] Customer Lifecycle Marketing: Reporting, Part 1
    traditional sales funnel sketches the progressive relationship between buyer and seller from the sales rep’s point of view. Sales doesn’t get involved in this journey until fairly late in the process, but marketing can, and should be there for every step of the way. In Part 1, we cover the first two stages: Attract and Capture.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 29, 2012
    [Sales] Why are America’s fastest-growing companies killing their blogs?
    When asked how they measured the effectiveness of their social media efforts, executives reported using fans, followers and supporters (26%), web traffic (25%), lead generation (16%), reduced cost of customer support (10%), the value of sales generated through social media programs (7%). But there is an element of mystery here.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 27, 2012
    [Sales] The Straight Dope On List Vendors
    Then I became desperate and posted the question up on an inside sales forum on Linkedin. Most sales and marketing teams I work with go this route first when in need of large list quickly. A few weeks ago I went through the painstaking process of trying to find a decent list of IT contacts in the public sector. Bad move. I'll pass.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, JUNE 23, 2010
    [Sales] Four Rules for Communicating with the “Crazy-Busy Prospect”
    In this post he invites his readers to a complimentary Webinar on Thursday, June 24 at 2:00 PM CST (that’s tomorrow) featuring Jill Konrath, author of “SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers (May 2010).&# I’m sure it will be a valuable and informative event.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Sales] 10 User Generated Content Campaigns That Actually Worked
    Having users contribute to your content creation efforts has another interesting advantage, as consumers are more interested in hearing the views of their peers than reading cleverly written sales messages. Burberry’s ecommerce sales surged 50% year-over-year following the launch of the site. 2) Belkin. You’re in luck!
  • SAZBEAN  |  SATURDAY, APRIL 20, 2013
    [Sales] Top Internet strategy, marketing and technology links for the week of April 20, 2013
    Harvard Business Review) Twitter Ads Introduces Keyword Targeting  (Portent). News & Notes
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 20, 2012
    [Sales] How familiar are you with your customers?
    In the old days, we did that on sales teams because we knew it worked. Photo credit: Wikipedia. Yes, I know that you know your business. And maybe you’ve even done some market research. If you listen in social media, give yourself a gold star. Oh sure, we’ve talked to them and run focus groups and looked at our Web analytics.
  • WHAT WORKS - WHAT DOESN'T  |  MONDAY, JULY 26, 2010
    [Sales] Just Say No To "Social Media Press Releases"
    And why not, since they focus on tweaks in management, distribution, product wins, sales or product features in terms that are more critical to competitors than customers? To succeed, the “social media press release” must focus more on content than Web bling. On second thought, my first thought was right. with similar links.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 25, 2012
    [Sales] 11 Tips For Your Voice Mails To Increase Response Rate
    When Michael asked the executive about returning sales calls, his comment was “Return their call? If you talk to a lot of experienced sales reps, they will tell you to leave your number twice, once at the beginning and once at the end. You must be joking! I’d be playing defense on their home field!” Guess what?
  • MARKETING ACTION  |  MONDAY, JUNE 30, 2014
    [Sales] Terry Forsey Consulting Builds Business with Marketing Automation
    The challenge for smaller businesses is combining management commitment and marketing resources to successfully manage the entire process resulting in qualified sales leads. And secondly, it delivers an integrated and quantifiable sales and marketing approach to the client.”. 3. This was great, but it also raised a problem. said Terry.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 16, 2012
    [Sales] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
    Ardath Albee, author of Emarketing Strategies for the Complex Sale, said: “By publishing content that shows buyers you understand their problems and. Nurture leads through that process until they're ready to convert to a sale. "Build it and they will come." Don't Push! It's what's underneath that counts. Substance trumps style.
  • SMASHMOUTH MARKETING  |  SUNDAY, AUGUST 8, 2010
    [Sales] Be a B2B Tweeter, Not a B2B Twit
    If you’ve spent any amount of time on Twitter, specifically in the B2B Sales and Marketing arena, you’re sure to see some people on there that deliver fantastic information. Sometimes I think George Lucas just didn’t “get it” when he made the Star Wars prequels. You know, the “other” Star Wars movies?
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, APRIL 25, 2012
    [Sales] Quick Tip: Filter your IP Traffic in Google Analytics
    This kind of “doesn’t count” data includes traffic from your marketing and sales people, your Web designer or programmer — and you! Tweet Google Analytics (GA) collects a great deal of data about your Website visitors and then dumps it into your lap. GA has no clue *who* visits your site, it just records the traffic.
  • INBLURBS  |  FRIDAY, FEBRUARY 24, 2012
    [Sales] How Inbound Marketing outperforms PPC the smart way
    They get found on the web when future customers are looking, instead of pushing them with dump old fashioned sales pitches. “Worldwide social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates.” by Emarketer.com. It is a good approach to be visible where your audience is around.
  • INBLURBS  |  WEDNESDAY, DECEMBER 1, 2010
    [Sales] Business cards and why still to use them in social media
    How many sales leads does your website generate? Business cards are still very important for all the business whether online or offline. If you are into some online business and run corporate blogs, it is important that you use business cards to effectively increase your business leads. Can be contacted any time. Tweet this on Twitter!
  • MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 24, 2014
    [Sales] The B2B Funnel is More Like a Pinball Machine
    Sales enablement. I was watching the video for the second roundtable video that I participated in at Content Marketing World and Nick Panayi from CSC said, "the funnel is more like a pinball machine, with leads bouncing everywhere" - I'm not sure that's verbatim, so go watch it. Why do we ever want to do that? And more.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 9, 2013
    [Sales] 8 Content Marketing Ideas You Haven’t Tried
    Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. CMO, sales person, etc.)
  • ANNUITAS  |  TUESDAY, AUGUST 28, 2012
    [Sales] Why BANT No Longer Applies for B2B Lead Qualification
    If this is the case, one has to wonder why many organizations (especially sales people) still want to include BANT as part of their early stage lead qualification criteria?  Don’t get me wrong; I do believe that in any sales process a sales rep should discuss these key criteria with their prospects.  Implicit is far Better.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 11, 2011
    [Sales] Five Expert Copywriting Tips
    steps to writing killer sales copy by Mike Consol. Writing has always been a demanding vocation, but the challenge of producing copy that stands out and compels people to action in today’s environment of sensory overload is uniquely daunting. Sentences must be short. Ideas must be explicit. Prose must be lucid. Share this on Bebo.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Sales] The 5 Social Media Metrics Your CEO Actually Cares About
    Doing so allows you to connect marketing activity directly to sales activity and achieve a full-funnel view of your efforts. In a recent survey of 511 predominantly B2B sales reps and executives, A Sales Guy Consulting found that 72.6% of salespeople using social media outperformed their colleagues who were not using social media.
  • MARKETING INTERACTIONS  |  FRIDAY, MARCH 5, 2010
    [Sales] The Many Jobs of Marketing Content
    The best result is, of course, sales. Invitation - content must entice people to spend more time with your company - whether through opting in for a newsletter, attending a webinar, subscribing to an RSS feed, reading multiple articles or web pages and interacting with your sales people. sharing. Is it? What would you add?  
  • THE ROI GUY  |  WEDNESDAY, MARCH 14, 2012
    [Sales] Plantronics UC Toolkit, Wireless Voice Office Assessment Tool
    Plantronics sales representatives are also using the tool interactively with customers, to obtain the best rules-based solution recommendation. Over 100 assessments are performed by customers and sales each month, assuring that the right UC audio solution is being recommended every time. Configurator Pisello Alinean Plantronics
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 13, 2014
    [Sales] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
    For example, a recommended best practice would be to integrate point-of-sale (POS) data captured in-store with data captured through the web or mobile applications. Recently, a Harvard Business Review article suggested that the downfall of Tesco, a UK based grocery giant, was in part due to an overreliance on data-driven marketing practices.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Sales] 6 Great B2B Business, Marketing, and Strategy Books
    Pink is an interesting look as to what actually makes the sale. It’s been proven that high income earners read more books than other demographics. According to Tom Corley’s Rich Habits , 88% of the wealthy read 30 minutes or more each day for education or career reasons, versus 2% of the poor. Good to Great by Jim Collins. Cohen.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 21, 2015
    [Sales] Some facts about Jeff Ogden
    worked for a lot of software companies in sales with lots of success, but eventually I saw the world changing. Marketing was becoming more and more important, and sales was fading. Online was getting more and more important and sales was getting in later and later in deals because buyers can do their own research. see photo).
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 16, 2010
    [Sales] Marketing Budgets on The Rise. Sign of Economic Recovery, or Head.
    Predictions for 2011: The End of B2B Sales & Marke. Content Marketing and the Forgotten Sales Professi. IDC: Economic Buyers, Digital Overload and Sales E. Accelerate Slow Sales Cycles with More Sales Enabl. The Forgotten Sales Profess. Forrester: Understand and Drive Outcomes for Sales.
  • CLIENT BRIDGE  |  MONDAY, JUNE 30, 2014
    [Sales] The Importance of Setting Up Closed-Loop Reporting
    Setting up closed loop reporting allows you to track your key marketing and sales metrics in order to identify what marketing programs are contributing to leads, opportunities and sales. Sharing information between the two platforms is beneficial for both your marketing and your sales team. Leads per channel.
  • HINGE MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Sales] 3 Things to Consider Before Gating Your B2B Content
    Of course, it would be useful for your sales team to know what specific problems that person encounters in their current position or to have their phone number and address on file. For more information on using content marketing for different stages of the sales cycle, check out our free Content Marketing Guide for Professional Services.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 24, 2013
    [Sales] Marketing and Networking, a Powerful One-Two Punch
    For a career sales guy who has long been pretty hard on marketing, I must say it’s nice to hear, after having been introduced from a partner to a high level contact, that “AG Salesworks is the company that keeps popping up everywhere.”. Over this past year I have made an effort to devote more of my time to networking. Probably not. Probably.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 20, 2014
    [Sales] Why Marketing Automation, Why Now?
    Alignment with my sales team  – I run campaigns to help my sales team. With marketing automation, I greatly improve the likelihood of providing qualified leads at the right time to my sales organization. Author: Heidi Bullock Trends keep life interesting. It’s always fun to see what sticks, and what fades away.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 25, 2011
    [Sales] Find New Customers Fan of the Month – Arthur Germain
    Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Arthur Germain of the Communication Strategy Group.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 17, 2011
    [Sales] Content Marketing: 7 Simple Steps to Get Started
    But communicating the real value of your solutions was done one-on-one with journalists, analysts and your sales force. Contact Find New Customers by calling (516) 495-9350 or by emailing sales at findnewcustomers.com. B2B Demand Generation | Guest post by Jep Castelein. ” Jep’s now with Marketo. Jep Castelein. Focus.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Sales] Inbound Marketing vs. Outbound Marketing
    When I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. think outbound marketing techniques are getting less and less effective over time for two reasons.
  • VOLACCI  |  MONDAY, AUGUST 19, 2013
    [Sales] 5 Ways Breaking Bad is Killing the Competition with Content Marketing
    DVD sales and episode downloads have made that model a thing of the past, and AMC does a great job selling and promoting their revenue generators. Every piece of online content, and many of the commercials all point viewers towards DVD sales or episode downloads. Audience engagement and interaction . Create paying customers.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Sales] Real Results to Common Email Tests
    In our Fake Forward test, we tested an email that appeared as if a sales rep forwarded it to the subscriber to an email that was directly from that sales rep. Author: Dayna Rothman We always talk about what to test in your email marketing campaigns , but what are the outcomes? So, what have we found to be the most effective?
  • MARKETING ACTION  |  MONDAY, MAY 20, 2013
    [Sales] Herding cats? The Hidden Costs of Multiple Marketing Tools
    How do you use them to know where a prospect is in the sales cycle, and effectively share that information with sales? The number and variety of tools marketers have to reach potential prospects has grown exponentially, and many of them work exceedingly well. That’s the good news. How do you find the time to manage multiple systems?
  • CLIENT BRIDGE  |  THURSDAY, MARCH 21, 2013
    [Sales] Inbound Marketing ROI Statistics
    42% of Companies Using Inbound Marketing Increase Their Lead-to-Sale Conversion Rate. 50% of Companies Using Inbound Marketing Increase Sales within 7 Months. Landing Pages and Calls to Action Are the Top Factors Attributed as the Reason for Sales Increase. Here are some of the most salient statistics from their findings.
  • CLIENT BRIDGE  |  WEDNESDAY, MARCH 2, 2011
    [Sales] 2011 B2B Marketing Advanced Practices Handbook
    The 2011 B2B Marketing Advanced Practices Handbook walks you through establishing a detailed B2B Marketing strategy to increase your contribution to sales pipelines and revenues. What are the best tactics for improving marketing and sales analysis? Benefits of the Handbook: Improving any part of the marketing/sales funnel.
  • WRITTENT  |  FRIDAY, JULY 11, 2014
    [Sales] 9 Content Metrics to Keep an Eye On
    Sales. Furthermore, once your business has enough customers to figure out an average order value, you can even find out how much money you are generating from each piece of content by multiplying the number of sales by the average order value. 2. Making 5 sales of $75 each for a total of $375 in revenue is great. Time on Page.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 19, 2014
    [Sales] How Data Can Be a Competitive Weapon in Your Content Marketing
    For our next study, we considered doing research on how marketers use content across the stages of the sales cycle. Editor’s Note : Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Follow Dennis on Twitter @dshiao. We’re competing for YOUR attention. Which song do you play on your iPhone?
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 9, 2012
    [Sales] Savvy Week in Review - March 9
    proven ways to shorten your average sales cycle by @bobapollo. For at least some of the Savvy Sisters, it feels like spring is in full bloom. I don't know about you, but the burst of warm weather inspires productivuty and creativity. It makes me want to get out there and get organized! Are there any favorites we missed?
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 15, 2009
    [Sales] The biggest mistakes of software firms and how to fix them
    It’s not a good time to be in software sales. “Using the software industry as an example, the 174 publicly traded companies spent $45 billion on sales and marketing (S&M) in their most recent fiscal year, making it, by far, the largest expense category (2).  Software firms have been doing it for years.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 22, 2011
    [Sales] Find New Customers Fan of the Month – Don F. Perkins
    As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. B2B Lead Generation | Find New Customers Fan of the Month. Don’t forget our Laugh and Learn featuring @fearlesscomp show at 11am ET.). Each month we recognize a special fan of Find New Customers. Perkins. Don F.
  • HUBSPOT  |  WEDNESDAY, JULY 17, 2013
    [Sales] Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust
    To help illustrate the decline in engagement with physical media, one only needs to look at music sales. In 2013 , CD sales dropped 13%, while digital formats increased 9.1%. Reallocate budget and focus your marketing efforts on creating resourceful content that effectively shortens your sales process. Let''s level. Direct Mail.
  • ONPATH  |  FRIDAY, FEBRUARY 15, 2013
    [Sales] Does Cold Calling Still Work?
    Derek Singleton of Software Advice -- a site that reviews sales force automation technologies -- recently hosted a live Google+ debate titled, “Does Cold Calling Still Work?” to discuss amongst a panel of marketing and sales experts whether cold calling is still an effective marketing strategy today. But what does this mean?
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 3, 2012
    [Sales] The Path to Value from Content Curation
    Turning Attention into Marketing Success The top three content marketing objectives according a recent survey by Curata (notably, a company that offers a solution for content curation), are driving leads/sales, thought leadership and brand awareness. 1. That doesn’t mean curation is not valuable.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 11, 2013
    [Sales] How to reach content marketing’s Holy Grail: revenue
    That gets done “retail” – every business card you and your sales team pick up at networking events and trade shows matters – and “wholesale,” where you use PR and cross-promotion to get yourself in front of a whole new audience. (Photo credit: Wikipedia). That’s true even for us at times. Production.
  • MARKETING ACTION  |  TUESDAY, AUGUST 19, 2014
    [Sales] Write a Standout Case Study: Turn Your Customer’s Success into Your Best Marketing Asset
    For another example in a completely different vertical market, the Bradley Corporation case study shows how a manufacturer uses Act-On to shorten the sales cycle and improve email open rates. Sometimes it’s tempting to jump right to the fantastic results – “700% increase in sales! Traditional sales strategies weren’t working anymore.
  • JUNTA 42  |  TUESDAY, JUNE 15, 2010
    [Sales] Whose Business Are You Developing?
    moment came a couple of weeks ago, when I was thinking about how do I communicate this shift in our thinking to our sales folks. It's no good me pumping the CM machine if sales and marketing are not aligned-  and then it came to me.  But my Aha!
  • ANNUITAS  |  TUESDAY, FEBRUARY 1, 2011
    [Sales] The Benefits of Data Management
    This view of data underscores how valuable clean and relevant data is to marketing and sales success.  They had allowed any sales person to access or modify any opportunity, contact, list or lead regardless of whose territory in which it resided.  Will you allow sales to delete, or create a record? The result was indeed a mess.
  • AVITAGE  |  MONDAY, OCTOBER 15, 2012
    [Sales] The Role of Content in the B2B IT Buying Process
    In complex sales, there are often well over 4 “personas” who are active in the buying process. But the report also found that buyers want to consume 5 pieces of content before they are ready to talk to a sales person.So She is referencing the recently released IDG 2012 Customer Engagement Study report.
  • EB2BLEADS  |  MONDAY, SEPTEMBER 12, 2011
    [Sales] Salesforce Partners & Users Working With HubSpot Partners
    HubSpot is a great application for generating leads online using content marketing , search marketing , social media and email marketing and it has the tracking tools to really understand what marketing activity generates the best return in business terms like leads, sales and loyalty from a marketing perspective.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, NOVEMBER 20, 2008
    [Sales] Statistics on Advertising during a Recession
    McGraw-Hill Research study of over 600 Businesses found that: 1981-1982 - business that maintained or increased their ad spend during this time Averaged higher sales growth during the recession and in the following 3 years! As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness.
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