MARKETING INTERACTIONS | MONDAY, OCTOBER 12, 2009
[Sales] Articles are Food for Lead Nurturing Programs
" With sales cycles lengthening we all need to build more trust over the long haul, right? One of the things that's very cool about content marketing is that there are so many different kinds of content to create. What I fail to understand is why the article gets so few kudos. No mention of the article. Articles can help.
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 17, 2012
[Sales] The Marketing Skills Gap is Very Real
According our just released 2012 Marketing Skills Gap, 75% of marketers say their lack of skills is impacting revenue in some way, and 74% say its contributing to misalignment between the marketing and sales teams. by Christina Pappas | Tweet this Marketing might be in my blood. There’s a lesson here: The marketing skills gap is very real.
INDUSTRIAL MARKETING TODAY | THURSDAY, JULY 7, 2011
[Sales] How an Industrial Distributor Uses Content Marketing Effectively
In my experience that does not happen often enough and the end result is usually the industrial distributor blaming his Website for not producing enough leads and sales. At Tiecas, my industrial marketing company , we use inbound marketing tactics to help our industrial clients generate more leads and drive sales from their Websites.
FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 26, 2013
[Sales] The Power to Get In – @SOARSelling with David and Mahrnelle Hibbard on Marketing Made Simple TV
Most sales programs teach you how to sell to a prospect, but how do you get in the door in the first place? 'SOAR Selling: How To Get Through to Almost Anyone;the Proven Method for Reaching Decision Makers. Marketing Made Simple TV exists for one reason only. To deliver ideas and insights to help YOU improve YOUR business results.
PAUL GILLIN | MONDAY, AUGUST 6, 2012
[Sales] An Intelligent Approach to Influence Measurement
This addresses the problem of lead quality, which is the biggest cause of sales waste. Awareness’ strategy is smart: It will focus on providing the core data mining and filtering technology and work with partners to deliver results to whatever marketing or sales automation tool they prefer. Victory will go to the swiftest.
WINDMILL NETWORKING | TUESDAY, JULY 12, 2011
[Sales] 6 Social Media Marketing Strategy Mistakes to Avoid
Social media marketing (SMM), also sometimes called social network marketing (SNM), is a strategy that helps you build a network of customers and potential customers, stay in touch with those who are interested in your products and services, and ultimately build your bottom line in the form of additional sales. Too Little Content.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 4, 2014
[Sales] Why a Customer-Obsessed Culture is About More than Persona Marketing
Not all sales operations teams have budget to invest in e-learning for their training initiatives. Lastly, the marketing team must cohesively work with sales, services, IT, and operations to identify joint business priorities, and deliver consistently and with the same tone. Good work! Not all marketers have marketing automation.
INDUSTRIAL MARKETING TODAY | FRIDAY, JULY 9, 2010
[Sales] Don't Count on Marketing Automation to Solve All Your Lead.
FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. You need to rethink your business model first and fast. would take this a little further.
SAZBEAN | SATURDAY, NOVEMBER 16, 2013
[Sales] Top Internet Marketing Strategy Links for the Week of November 11, 2013
'Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing
HUBSPOT | THURSDAY, APRIL 10, 2014
[Sales] Your Customers Are Calling You. Are You Picking Up?
4) You''ll Makes Lots of Friends in Sales. As an inbound call coordinator, you''ll often hear from people who want to buy from your company -- the people your sales reps are dying to talk to. For example, I sent a lead off to a sales rep one day. then low and behold, it became a huge sale. You get higher conversion rates.
INBOUND SALES NETWORK | WEDNESDAY, JULY 25, 2012
[Sales] Are Your Prospects Bleeding?
While that may sound gory, ask anyone who has ever done sales and they will tell you a prospect who is in so much pain that they are bleeding is the best type of prospect there is. Most companies’ demand generation and sales processes are so focused on the solution they forget to address the problem. And no one will.
INBOUND SALES NETWORK | TUESDAY, SEPTEMBER 27, 2011
[Sales] Your Marketing Ain’t Pretty…It Just Looks That Way
Without the persuasion, prospects don’t take action, without action there is no sale. Recently, I was working with a client to generate leads for a very complex sale (100K+/year, with 4+ departments involved) to a cold database. With a 3X margin, “Test B” outperformed “Test A” for sales qualified leads.
EARNEST ABOUT B2B | MONDAY, JUNE 23, 2014
[Sales] Building a case for lead nurturing
Data shared recently by the National Sales Executive Association about the practices of outbound sales calling also makes for interesting reading. They state that only 10% of sales people make more than three contacts. Yet 80% of sales are made on the fifth to twelfth contact. 'Rome wasn’t built in a day.
BIZNOLOGY | FRIDAY, JULY 26, 2013
[Sales] Meeting The Special Challenges of a Service-Driven Business
Without the clear and measurable product sales or limited, easy-to-track campaigns, service-driven companies, such as digital marketing companies, may have the most difficulties following the long tail back to ROI. 'Photo credit: Joe Shlabotnik. Today’s companies have shifted their focus to the customer experience and customer relationships.
CONTENT MARKETING FOR BI | WEDNESDAY, APRIL 20, 2011
[Sales] How to Bake a White Paper from Scratch: Part Four – The Consumption
Sales meetings – White papers are great tools to leave behind after a sales demo or meeting. Sales training – You’d be surprised what your sales team can learn by reading your white papers. So there you have it—a nicely-written, neatly-formatted, white paper. Now, it’s sitting there, all shiny, just begging to be read.
MODERN B2B MARKETING | THURSDAY, AUGUST 23, 2012
[Sales] How Do You Explain Marketing to a Six-Year Old?
Sales = when a specific buyer and seller start talking about exactly what they have in common. can only assume she was referring to B2C marketing… Ken Anderson Or perhaps, “Helping people learn how to solve problems they don’t know they have” That could be sales too I suppose. And then we have parties.
HUBSPOT | THURSDAY, OCTOBER 7, 2010
[Sales] Research: Content Beats Contact for Generating Leads
analyzed over 40,000 customer landing pages and first looked at the conversion rate of landing pages that used words indicating some sort of "contact" or sales type process compared to the conversion of pages that did not include those words. Click here to register now. Free Webinar: Science of Lead Generation. Connect with HubSpot
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 10, 2012
[Sales] SetLogik Offers B2B Marketers a Real Marketing Database
originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. I’ve now done more detailed research into the SetLogik B2B data management system I mentioned in my Dreamforce post. If anything, I’m even more impressed.
AD YOUR COMMENT HERE | TUESDAY, DECEMBER 6, 2011
[Sales] HubSpot Launches New Marketing Grader Tool
Are my marketing efforts generating enough leads and sales? HubSpot added a new tool to its Grader suite, today. The Marketing Grader – a replacement for HubSpot’s Website Grader tool - analyzes 30+ measures of marketing effectiveness and grades the business on a 1-100 scale. Competitive Benchmarking). Lead Generation). Blogging).
B2B MEMES | TUESDAY, OCTOBER 9, 2012
[Sales] Digital First, Not Foremost
This, I take it, is what Digital First Media CEO John Paton, much criticized of late , is getting at when he said that his “digital first strategy is centered on the cost-effective creation of content and sales and not the legacy modes of production.”. John Paton: Misguided, or misunderstood? Print sucks!”. Try This Test.
PHOENIX RISING | TUESDAY, JANUARY 26, 2010
[Sales] A Lesson From a Ski Hill
My skis left the tracks in this super glue and the next thing I know - I'm face planted on the groomer with a yard sale all around me. I learned a lesson at Squaw Valley yesterday. It was a rough day. Over a foot of our famous Sierra Cement and more coming down. Sierra Cement is heavy, heavy snow - think skiing slurpies.
HUBSPOT | TUESDAY, SEPTEMBER 24, 2013
[Sales] Got 5 Minutes? Use It to Find a New Prospect on Social Media
As a social media manager, it’s your job to figure out how to find who those prospects are and get them to your sales team -- and fast. As Vaynerchuk mentioned, social media prospecting is about creating context with people so that your social interactions might eventually lead to a sale. No, seriously. Let me explain. Twitter.
SAZBEAN | THURSDAY, JULY 18, 2013
[Sales] Content Marketing for Small Businesses
Not to mention that a sales-only approach is a complete turnoff for potential customers. 'In today’s social world, creating good, informative content is extremely important to standing out among competitors. News & Notes
SAZBEAN | FRIDAY, JULY 12, 2013
[Sales] Connecting Social Media Strategy to ROI
Increase sales on your website? 'Social Media can be a very powerful marketing tool, and can be both measured and tied to business ROI. It all starts with setting the proper expectations and objectives at the beginning. Asking what you want to accomplish with social media will help you come up with tactics which execute those objectives.
CRIMSON MARKETING | MONDAY, JULY 1, 2013
[Sales] We Go Together Like Peanut Butter and Chocolate: Video and the Channel
announcing a new product), and customer facing sales tools. 'Utilizing videos in the channel is the hot thing right now. But Why? you might ask: 1. Video has the ability to tell memorable stories. People working in the channel don’t have time – they’re just too busy. Videos can be viewed all day any day. Channel Champion ).
SAZBEAN | WEDNESDAY, MAY 22, 2013
[Sales] When Corporate “Policies” Get In The Way of Passionate Customers
– Nutella Exemplifies How Not to Use Social Media by Cameron Scott Obviously companies are legally required to protect their brand, but you can’t pay for this level of brand enthusiasm, and a heavy hand can cost the brand in both reputation and sales. Or do they? What do you think? Or can they?
SAZBEAN | TUESDAY, APRIL 23, 2013
[Sales] What everybody needs to know about Value and Trust
'If you want to make more sales or attract more high quality clients, you need to understand the following marketing fact: If a prospective client sees enough value in your service and they trust you to deliver it, they will buy from you! Value or trust: Which is letting you down? Do they see enough value? News & Notes
SAZBEAN | FRIDAY, NOVEMBER 30, 2012
[Sales] Launching a New Affiliate Marketing Program, Part 1: Tracking Platforms
Both track the essentials: impressions, clicks, conversions, and sales amount. There are four steps involved in launching an affiliate program. I’ll review the first two steps in this article. As a merchant launching a new affiliate program, you should be able to complete these two steps in a month or so. News & Notes
SAZBEAN | WEDNESDAY, JULY 11, 2012
[Sales] 16 Ways to Simplify Your Prospects’ Decision-Making Process
CEB is not the first organization to tout simplicity as a key driver in increasing conversions and sales. In an effort to break through the clutter and get the attention of more potential customers, are marketers going too far? – 16 Ways to Simplify Your Prospects’ Decision-Making Process by Ellie Mirman. News & Notes
SAZBEAN | MONDAY, JULY 9, 2012
[Sales] Where Good Content Goes Wrong
Maybe you stripped your content of the kinds of bias that qualifies as sales copy. Between Google Panda and Penguin most people are taking a good hard look at their content strategies. Or at least they should be. And if it does, there are some ways to re-vitalize it. It’s Too Commercial. News & Notes
SAZBEAN | SATURDAY, MARCH 17, 2012
[Sales] Top Internet strategy, marketing and technology links for the week of March 17, 2012
Steps for Increasing Sales with Pinterest (Social Fresh). Here are the top Internet strategy, marketing and technology links for the week of March 17, 2012… Four Things Your Blog Must Do [Slide Show] (Marketing Profs). Better Email Results…Instantly! ProBlogger). Your Master List of Low-Hanging Marketing Fruit (HubSpot).
SAZBEAN | MONDAY, FEBRUARY 20, 2012
[Sales] The Ins and Outs of Marketing Automation Software
Designed to organize campaigns and automate repetitive tasks, marketing automation software has simplified the lives of marketing executives and employees, allowing them to efficiently handle tasks and move leads to sales. Today, software solutions offer a variety of features, ranging from lead generation, email marketing, and data analytics.
SAZBEAN | THURSDAY, DECEMBER 8, 2011
[Sales] How to create marketing that people welcome, share and act on!
We get bombarded with dull, uninspiring sales messages all day and see them as an intrusion, rather than something of value – How to create marketing that people welcome, share and act on! There’s a huge difference, between someone receiving your message and listening to your message. What do most of us do? by Jim Connolly.
VOICE-BASED MARKETING | TUESDAY, SEPTEMBER 17, 2013
[Sales] Potential Customers Can Get Answers About Your Business Online – But That Makes Phone Calls Even More Important
Routing directly to a specific sales agent (even if they are working from home) or subset of sales agents simultaneously with the first one to answer getting the lead is important to converting that lead to an opportunity or a sale. But if you think this makes the phone obsolete, you could be making a critical error.
JILL KONRATH'S SELLING TO BIG COMPANIES | TUESDAY, FEBRUARY 5, 2013
[Sales] Stop This Cold Calling Insanity!
Download my Value Proposition Kit today to learn more about how to create irresistible sales messaging So, you still think that cold calling is a good idea? Look, I'm from the great state of Minnesota, and as you can see from looking around me, I've done a lot of cold calling in my life. Nothing special!". It isn't! So that's your choice.
ONPATH | WEDNESDAY, SEPTEMBER 12, 2012
[Sales] How to Sell Big to Small Business
Here's a way you probably haven't thought about to boost your sales, market and sell to people who own a small business. Get your free selling to SMB Reports, here. Small businesses are an excellent market. They're mostly middle class and with average household incomes of $91,000 (7% above the national average). Want to know more?
ONPATH | FRIDAY, JUNE 1, 2012
[Sales] Algonquin College - Winner of Marketo Revvie Award
They describe the ROI experienced in terms of an improvement in number of qualified leads, lead conversion, deal size, win rate, customer acquisition costs, and /or sales cycle length. Congratulations to the Revvie Award Winners! Most Dramatic Business Impact. Winners will be celebrated on May 24th, 2012 at the Marketo User Summit.
VOLACCI | FRIDAY, OCTOBER 25, 2013
[Sales] BADcamp Must-See Session: Building Dynamic Visitor Experiences with Drupal Rules, Tokens, and Actions
Easily build a profile for future engagement, send emails, show different content, connect them to the sales team, and more. 'If you''re out in Berkley, California this weekend, stop by BADcamp to see Volacci''s CEO Ben Finklea lead an amazing session titled, "Building Dynamic Visitor Experiences with Drupal Rules, Tokens, and Actions."
VOICE-BASED MARKETING | MONDAY, NOVEMBER 4, 2013
[Sales] Actual ROI: Tracking Revenue to Determine Success
With e-commerce purchases, you can capture the Universal Analytics Client ID from each web visitor and pass that ID back to UA with the revenue amount of the sale made online. For sales that happen over the phone, Ifbyphone’s Universal Analytics integration can capture the UA ID and pass it to your business’ system of record.
JILL KONRATH'S SELLING TO BIG COMPANIES | THURSDAY, JANUARY 27, 2011
[Sales] One Totally Game-Changing (and Easy) Strategy to Beat Your Competitors
" To be most effective in sales today, it's imperative to drop your "sales" mentality and start working with your prospects as if they’ve already hired you. Jill Konrath, author of SNAP Selling and Selling to Big Companies , helps sellers crack into new accounts, speed up sales cycles and land big contracts.
HUBSPOT | WEDNESDAY, OCTOBER 13, 2010
[Sales] 4 Ways Social Media Helped Gap’s Logo Disaster
With Christmas just around the corner, the buzz generated over their new logo could boost their holiday sales. Last week Gap used Facebook to announce their plans for a new logo and was hit with mass amounts of negative feedback. Here’s 4 reasons social media and their logo blunder may have helped Gap. Trust Within Their Network.
B2B MARKETING TRACTION | WEDNESDAY, JULY 9, 2014
[Sales] B2B Marketers: Why It’s Time to Commit…
'…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. The evidence exists. So, what are you waiting for?
HUBSPOT | MONDAY, MARCH 3, 2014
[Sales] Why Marketing Automation Fails: 3 Common Reasons
As David Moth writes on the Econsultancy blog -- “It’s an important tool for bringing order to the warring worlds of marketing and sales by improving lead scoring and nurturing.” sales rep from a new company reaches out to you by email (or follows up with a phone call) to tell you to buy, buy, buy. But it’s not.
DIGITAL B2B MARKETING | THURSDAY, JANUARY 9, 2014
[Sales] Change Is Overdue
I’m sick of crappy content, fluffy sales claims and advice that ignores the real issue. 'I’ve had it! And I hope you will help (more on that in a minute). I’m tired of issues without examples, of the content marketers that are afraid of naming names and creating conflict. In one sense, it is true. The Black Hole of Content.
HUBSPOT | FRIDAY, JANUARY 27, 2012
[Sales] 12 Critical Elements Every Homepage Must Have [Infographic]
While homepages generally get the most love, I find it surprising that so many do a poor job of generating leads or sales. If you’re considering a website redesign or are wondering how to generate more leads from your website, there are several critical elements you must never forget to include. Ah yes, “thee page of all pages.”
VOICE-BASED MARKETING | THURSDAY, APRIL 24, 2014
[Sales] Help Me Help You: 4 Solutions to Strengthen the Franchisor/Franchisee Relationship
Furthermore, lead generation and other conversion metrics should be monitored per location to identify where marketing strategies need adjustments.Technologies that enable phone or other leads to locate a franchise location nearby accelerate a prospect’s journey through the sales cycle. Match made in heaven! Seems simple enough, right? Wrong.
NUSPARK | WEDNESDAY, NOVEMBER 30, 2011
[Sales] It Might Be Time to Make Age One of Your Segmentation Criteria
Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. Related Posts: New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search Sales Best Practices include Marketing-Sales Alignment Permission Marketing Drives White Paper Relevance. What to do?
FOLLOW THE LEAD | THURSDAY, DECEMBER 6, 2012
[Sales] From 0 to 5,000 qualified prospects in a year
Ryan Patenaude had to build a sales organization from the ground up. When The Focus Group put him in charge of sales for Focus EduVation, the new spin-off had no customers, no prospects and no business! Patenaude needed to get … Continue reading →
B2B LEAD BLOG | WEDNESDAY, APRIL 24, 2013
[Sales] Post show emails: You’ve Were Tested, Here Are the Results
We ourselves are working hard to avoid the cheesy sales emails. Copy embed mailto:sales AT reachforce.com. We can’t compare this in the bake-off, because we didn’t include a link to sales in the Tremendous email, but we will next time. And for the metrics hungry, it was a serious winner with a 42.8% open rate, 37.8%
SAVVY B2B MARKETING | THURSDAY, MARCH 31, 2011
[Sales] 4 Smart Ways to Repurpose Content
OF COURSE, you are going to have to change the style of the original copy, but again, the marketing and branding messaging should be consistent with your more formal sales collateral. You guessed it – it’s in the B2B marketing world. But you have to be careful. You should really read that article before you start reusing.
MODERN B2B MARKETING | THURSDAY, MAY 29, 2014
[Sales] 4 Reporting Features You NEED in Marketing Automation
If this was your company’s sales funnel, you would know that you had 55,000 visitors to your site; out of which you earned 2,500 prospects; 1,800 were then qualified by marketing; 130 were qualified by sales; and, finally, 38 deals were won. 'Author: Frank Passantino Every marketing automation platform uses some type of reporting.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, FEBRUARY 7, 2010
[Sales] Twitter’s Biggest Scams Part 1: MLM
The distributors profit from the sale of real products and from commissions for recruiting new distributors — so the more “levels, the more profitable they are. However, Internet MLM schemes seldom rely on the sale of a physical product or legitmate service. So, I figured if I was wondering, you might be wondering too.
IT'S ALL ABOUT REVENUE | SUNDAY, MARCH 24, 2013
[Sales] When is Email Deliverability Like a Fine Wine? [CHART]
Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! by Egan Cheung | Tweet this When is email deliverability like a fine wine? When When it gets better with age. Previously, I have looked at deliverability rates by region , and conversion metrics by industry.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JUNE 6, 2010
[Sales] Three new social media myths that MUST STOP NOW
Many times a leading indicator such as sales leads or downloads can be a reasonable and cost-effective proxy, especially for small companies. And if you’re on here to sell, developmental sales and marketing is usually a numbers game. It’s all about engagement. Never sell. Emphasize quality over quantity. This cracks me up.
VOLACCI | MONDAY, AUGUST 19, 2013
[Sales] 5 Ways Breaking Bad is Killing the Competition with Content Marketing
DVD sales and episode downloads have made that model a thing of the past, and AMC does a great job selling and promoting their revenue generators. Every piece of online content, and many of the commercials all point viewers towards DVD sales or episode downloads. Audience engagement and interaction . Create paying customers.
VOICE-BASED MARKETING | WEDNESDAY, JUNE 26, 2013
[Sales] Why Call Tracking Is Only Step One for Marketers
What Good Is a Phone Lead If the Right Sales Agent Doesn’t Get It? How your business responds to incoming calls can be the difference between winning a sale and throwing it in the trash. Strategy doesn’t stop once a browser becomes a lead: it continues all the way through the sales cycle until they become an account.
E-LIGN | MONDAY, FEBRUARY 10, 2014
[Sales] Email Marketing is Not Dead, It Has Evolved
If they are repeat clients, let them know when something they have purchased in the past is on sale, or better yet, send them a discount to buy their favorite items. Not every email needs to be a sale, a promotion or a discount. 'Think email marketing is dead? Well think again. Email as a marketing tactic has simply evolved. Texts.
B2B MARKETING INSIDER | THURSDAY, JUNE 20, 2013
[Sales] Does Your Organization Need A Chief Content Officer? [Video]
” Todd and Jodi also brought in the nuance of content marketing as including the content that is not developed for sales. 'Traditional forms of B2B Marketing are no longer enough in today’s digital world. Our customers are looking for valuable and helpful information , not hype. Here is a very brief summary of the major points.
FEARLESS COMPETITOR | MONDAY, AUGUST 15, 2011
[Sales] The All-Time Worst Experience of My Long Career
Recently I had the pleasure of speaking to Rick Roberge, the recently retired sales expert, and I had a chance to relate this story. The EVP of Sales at the #1 competitor later said to his team “How did we lose there? Marc’s boss’ boss at the time was a guy named Jon Temple, SVP of Sales. One day my phone rang.
IT'S ALL ABOUT REVENUE | SUNDAY, MAY 25, 2014
[Sales] 4 Things Your Email Recipients Want to Tell You
The words “discount”, “sale”, “free trial”, or “act fast” are go-to phrases. 'by Amanda Batista | Tweet this Today the United States marks Memorial Day, AKA the social summer kickoff. For marketers these past few days were prime time for email marketing escapades. Amp me up for something fun!
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 9, 2014
[Sales] What is the ROI on Delight?
Prospects have a glimpse into the thought leadership and collaboration of not just the sales person, but the community of users. 'by Mindy Barenblat | Tweet this Delighting customers gets a lot of lip service as a “good idea,” but it can be hard to get buy-in. Delight does not always reflect in short term ROI. Would you fly them again?
FEARLESS COMPETITOR | THURSDAY, AUGUST 2, 2012
[Sales] Never, ever let them see you sweat
Jeff Ogden is President and Founder of the small sales lead generation firm Find New Customers. I have a message for small business owners. Don’t EVER let them (prospective buyers) see you sweat. Even if cash flow is tight and you don’t know how to pay the bills, put a big smile on your face and go talk to prospective customers.
FEARLESS COMPETITOR | THURSDAY, JUNE 28, 2012
[Sales] New White Paper from Silverpop | CMOs Speak – Navigating the Crazy New World of Marketing
This white paper was written by Jeff Ogden , President of the sales lead generation company, Find New Customers. CMOs Speak | Are Managers and Directors of Marketing Listening? from Jeffrey Ogden on Vimeo. It will help a lot. What do you think? We love comments (We respond to all of them too) and those who share on social media.
FEARLESS COMPETITOR | MONDAY, APRIL 16, 2012
[Sales] New B2B Marketing Show to Premier on May 1
We look forward to bringing you top experts in B2B marketing, sales and social media. New Online Marketing show to Premier on May 1st, hosted by Jeff Ogden of Find New Customers. Find New Customers is pleased to announce that our new online show, Marketing Made Simple will premier on May 1, 2012.
MARKETING LEADERSHIP COUNCIL | MONDAY, APRIL 9, 2012
[Sales] The Search for Marketing Excellence
In fact, I’d argue that the shift away from cyclical commodity sales to non-cyclical solutions sales is the bigger of the two changes – it not only required marketing organizations to acquire new skills and staff up, but it tasked them with essentially creating a new market. How did they do it? Individual improvement.
FEARLESS COMPETITOR | FRIDAY, MARCH 30, 2012
[Sales] Laugh and Learn with Find New Customers – Mac vs. PC updated
He’s also the host of Mad Marketing TV , where her interviews top marketing and sales experts. In this show, a software company uses the old Mac vs PC idea to contrast his company with the new “cloud computing” options cited by the competitor. What can B2B marketers learn from that? Watch the video and find out.
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 3, 2011
[Sales] Mad Marketing TV premier postponed
Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. We had planned to launch this B2B marketing show today, but due to things not being ready – the launch is postponed to 11/17/2011 at 9am PT/12 noon ET. ” Dan McDade, Pointclear. Demand Generation MadMarketingTV
FEARLESS COMPETITOR | MONDAY, SEPTEMBER 26, 2011
[Sales] Big News coming this week from Find New Customers
Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. B2B Lead Generation | Big News from Find New Customers. Big announcement coming from Find New Customers in a few days! Big news on a new strategic partnership with our newest client poised for great things. Find New Customers
FEARLESS COMPETITOR | TUESDAY, AUGUST 9, 2011
[Sales] Lead Management Optimization 2011 – My interview of Jim Dickie of CSO Insights
As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. B2B Demand Generation | The State of B2B Demand Generation. Recently, I had the opportunity to interview Jim Dickie of CSO Insights on findings from this. Jim Dickie, CSO Insights. Click the link below to listen. link].
FEARLESS COMPETITOR | TUESDAY, MAY 3, 2011
[Sales] Why Leaders Don’t Learn from Success (via )
Sales Lead Generation: To Learn, You Need to Fail. Loved this great insight on Sun Zsu’s ancient proverb “Your strength will eventually become your weakness. Amen Sun! Let’s Celebrate Failure! Love this article from Harvard Business Review on how businesses do not learn from success. They learn much more from failure.
FEARLESS COMPETITOR | MONDAY, APRIL 18, 2011
[Sales] New release by Silverpop: Gold Partner
As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. B2B Lead Generation : Silverpop New Release. Silverpop just released a major new release of Engage. Watch the video and click the link to our landing page for more. Watch a short video of Silverpop Engage.
FEARLESS COMPETITOR | TUESDAY, APRIL 12, 2011
[Sales] How Corporations Can Build Trust Today
As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. Lead Generation Companies: Trust is the critical ingredient. Richard Edelman shares high level insights for top executives on how to earn trust in business. He explains in some detail how the world has changed.
MARKETING INTERACTIONS | SUNDAY, JUNE 6, 2010
[Sales] Webinar Q&A: Content is Marketing Currency
Whether your company is sales or marketing driven. How well marketing is aligned with sales. work with marketing and sales executives, company owners, and product marketing teams. Today, I'd like to address some of the other questions that were asked during the Content is Marketing Currency Webinar sponsored by GoToWebinar.
EB2BLEADS | THURSDAY, JANUARY 5, 2012
[Sales] How Blogging For Lead Generation Works
There are lots of ways businesses can monetise (create income or profit) from their marketing activity in the form of leads, sales and loyalty either directly for themselves or indirectly for other partners. Its a mini sales proposition for moving to the offer itself. Now though, blogs have become much more than that. What Is A Blog.
INBOUND SALES NETWORK | TUESDAY, MARCH 27, 2012
[Sales] Lead Generation - Stop Throwing Good Money at a Bad Solution
If you are like most sales and marketing executives these are the circumstances that you face every day. 11% of sales people have a really good understanding of their customers’ buying process. That means by just taking the time to understand how your customers buy - instead of why they buy - you could see sales go up by 38%.
HUBSPOT | WEDNESDAY, MARCH 21, 2012
[Sales] Everything You Need to Measure Twitter Marketing ROI
Once you tie your customer relationship management (CRM) solution -- like Salesforce and SugarCRM -- to your inbound marketing software -- like HubSpot -- you can also close the loop between your Twitter marketing efforts and sales. Now there is a two-way communication between your marketing activities and sales results. Tool 4: Bitly.
FEARLESS COMPETITOR | MONDAY, JUNE 6, 2011
[Sales] @fearlesscomp and James Rogers of Hoovers to appear on SLMA radio
Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. B2B Lead Generation | The Fearless Competitor and James Rogers of Hoovers to appear on SLMA Radio.
FEARLESS COMPETITOR | WEDNESDAY, MAY 25, 2011
[Sales] Speaking at the 140 Conference Long Island
also appear on Sales Lead Management Association radio on June 9th. He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.
FEARLESS COMPETITOR | THURSDAY, MAY 12, 2011
[Sales] @fearlesscomp to appear on SLMA radio
Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. B2B Lead Generation | Another Guest appearance for @fearlesscomp. Jeff Ogden. No sign-up needed.
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 11, 2009
[Sales] Marketo’s secret sauce for lead generation
It’s not a sales pitch, but rather a detailed and fascination explanation of how Marketo does lead generation. Everyone in marketing or sales should see this. As you probably know, Marketo is the sponsor of How to Find New Customers. They are my business partner. And they are one of the fastest-growing companies in the USA.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 10, 2012
[Sales] Gamification: How Siemens got 23,000 engineers to learn about its brand
And it’s filling the sales pipeline in the process. Tweet Siemens Industry , Inc., is proving that engineers just wanna have fun. In March of 2011, the Siemens team launched Plantville. This online game simulates the experience of being a plant manager. That means at almost any time of the day someone somewhere is playing Plantville.
MARKETING INTERACTIONS | WEDNESDAY, JANUARY 16, 2013
[Sales] The Power of Positioning in B2B Content Strategy
What about Frank, in sales, who wants to get prospects into conversation faster and is participating in groups on LinkedIn? Brand positioning is becoming critical as more B2B marketers turn to content marketing across a range of channels to cultivate standoffish, self-service buyers. If not, they wouldn't be in business. Big difference
WORKFACE | MONDAY, JUNE 4, 2012
[Sales] 5 Cool Social Media Tools to Help You Expand Your Small Business
Online sales have become more about facts and figures than honest human relationships. Guest Post by Alicia Ranch-Traille. For a small business, the successful use of social media involves a bit more than simply “liking” a few things on Facebook. If that sounds like a lot of work, it’s because it is a lot of work. 5) Disqus.
MARKETING INTERACTIONS | THURSDAY, MARCH 29, 2012
[Sales] Content Marketing: Theory vs. Practice
It's not generally "have sales contact me." Sometimes I think content marketing can be made so convoluted and complex that it's nearly impossible to execute. I've seen spreadsheets and diagrams and lists of things you must do that make my head hurt. And, yes, I know I do this for a living. How much of Y do I need?
PAUL GILLIN | THURSDAY, DECEMBER 16, 2010
[Sales] The End of ‘Social Media’
And what’s happening in auto sales will happen in every single industry. This is the time of year when a lot of people make predictions. ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. Stunning. Barnum, BTW).
INBLURBS | TUESDAY, JANUARY 25, 2011
[Sales] 6 Tricks how to increase backlinks and grow your pagerank the smart way
How many sales leads does your website generate? Mostly, all the intrepreneurs who are in the internet will have their marketing strategy for getting found online with the search engines. This is almost imperative in order to grow your business. 2 Link only to relevant websites. 3 Inviting Guest Writers from similar niche. Related Links.
B2B LEAD GENERATION BLOG | MONDAY, JUNE 10, 2013
[Sales] Lead Generation: How well do you really know what your customers want?
Using senior execs to personally do testing is still not cheap, but really talking to that many prospects is not only priceless but an incredible kickstart to building pipeline for the sales that follow the test. 'Tweet “It is absolutely necessary. Alex Corzo, Manager of Brand Integration, Orlando Health. How important is value prop testing?
HUBSPOT | TUESDAY, DECEMBER 13, 2011
[Sales] 20 Marketing Automation Terms Marketers Should Know
Customer relationship management (CRM) is a system that manages interactions with existing and potential customers and sales prospects. Drip marketing is a synonym for lead nurturing , a series of emails that seek to qualify leads, keep them engaged, and gradually push them down the sales funnel. Internal Sale. Brand Advocates.
MARKETING INTERACTIONS | SATURDAY, FEBRUARY 9, 2013
[Sales] B2B Buyer Personas Don't Belong in the Closet
They were simply unusable in a B2B complex sale situation. Many of the projects I do for companies start with buyer personas. After all, it's a logical place to start as it's next to impossible to develop a content strategy without a keen understanding of the people involved in buying complex B2B product offerings. Yep, it's true.
TRADESMEN INSIGHTS | WEDNESDAY, JUNE 20, 2012
[Sales] Why Are You Afraid of Starting a Blog?
Case studies and testimonials - Get your sales staff involved. Talk with sales, customer service and engineering. I bet for most of you it’s that you’re afraid you won’t be able to publish relevant content on a regular basis. You need to realize you don’t have to write everything. Make it a team effort.
MARKETING INTERACTIONS | WEDNESDAY, APRIL 27, 2011
[Sales] The Job of a Lead Nurturing Email
Make a sale. I was reviewing a few email messages I'd developed for a B2B lead nurturing program with a project team when they said the equivalent of - Gosh, these are short. We should include links to events, products, etc. We're missing a big opportunity to give our prospects more choices. Get any old click. Ask for a lot of time.
INSIGHTIQ BLOG | THURSDAY, FEBRUARY 16, 2012
[Sales] 2012 Super Bowl Ads that Nailed Customer Engagement
You may have noticed that the most engaging ads weren't the most "salesy"; these brands were more focused on crafting a residual customer experience than making an immediate sale. Viewers scanned the code and as a result, Go Daddy set an all-time sales record for our mobile site.". Original, consistent, and engaging-- we like it. .
SALES LEAD DYNAMICS | WEDNESDAY, OCTOBER 6, 2010
[Sales] RoAne’s Law of Networking: Schmooze or Lose
It does NOT mean “making business contacts” nor does it mean “sales success” says Susan RoAne , The Mingling Maven® and author of How To Work A Room®. You’re starting a relationship, not closing a sale, ” Susan says, “treat people like people, not prospects.”. In today’s high tech world we have many ways to communicate. We can text.
B2B MARKETING INSIDER | THURSDAY, JANUARY 13, 2011
[Sales] How To Create Killer Content: Speak To A Customer
One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Our sales and marketing folks won’t align on a common objective. Step 1.
E-QUIP | MONDAY, JANUARY 21, 2013
[Sales] Understand Your Clients? New Study Casts Doubt
My observation is that A/E firms generally give little emphasis to service in their sales process. Nor is this likely to be discussed in sales calls, other than perhaps throwing out a few empty marketing slogans (e.g., Referrals are the best way to start the sales process, but clients aren't being asked. Why the difference?
MARKETING INTERACTIONS | THURSDAY, JANUARY 12, 2012
[Sales] B2B Content Marketing as Trojan Horse
I sat in on the Content Marketing for Real Marketers webinar, with Joe Chernov and Rebecca Lieb , hosted by #CMI and Joe Pulizzi. Of course there were many great points made, but two of them stood out and prompted this blog post: Content draws 10X more media attention than product launches. get asked a lot how to increase engagement with content.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, SEPTEMBER 23, 2008
[Sales] Total Business Strategy: From Planning to Execution
Professor Michael Porter, Harvard Business School on the topic of Strategy at the World Business Forum. Times like these the need for strategy and planning could never be more important. But there is still a lot of confusion about Strategy and what it is. What are the core principles that are going to determine the success of an organization?
WORKFACE | THURSDAY, JUNE 14, 2012
[Sales] Trust & Potential Customers on the Web
Vice President of Sales & Marketing of CyberOptics, Inc, and Chief Operating Officer at NT International, Inc. To put it simple: Carl knows a thing or two about growing a successful sales organization. Yesterday I was afforded the incredible opportunity to sit down and talk with Carl Moe, author of the book Chief Revenue Officer.
MARKETING ACTION | MONDAY, JUNE 16, 2014
[Sales] Report From New York: How Agencies are Using Marketing Automation
New technologies let them generate more leads and nurture them more effectively over a longer period of time; marketing automation also helps with identifying, prioritizing, and routing sales-ready leads to their clients’ Microsoft Dynamics CRM accounts. 'Judy Logan of Act-On, seated; Julie Persofsky of Influitive, standing. Agency Corporat
IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 20, 2013
[Sales] How to Produce 269 (or more) Content Assets From a Single eBook
It can be overwhelming to keep up with the quantity of content required to fuel the ever-growing number of distribution channels used to reach target buyers, from blogs to social media to marketing automation and beyond, not to mention content for sales enablement and account management… But it doesn’t have to be so much of a struggle.