INDUSTRIAL MARKETING TODAY | MONDAY, MARCH 12, 2012
[Sales] Industrial Companies Underuse the One Social Media Tactic with Proven ROI
However, after the initial phase, you have to focus on providing meaningful content if you want to convert your success in phase 1 into qualified leads and sales. You are likely to turn off many in your social community if all you do is feed them a steady diet of sales messages. Need proof of success for industrial blogging?
B2B LEAD BLOG | WEDNESDAY, JUNE 8, 2011
[Sales] Two-minute video: The ingredients of lead nurturing and how they work together
Future videos will look at: How lead nurturing solves problems by aligning with buying behavior and the goals of sales. Where to find leads to nurture and how lead nurturing keeps prospects from slipping out of the marketing and sales funnel. Stay tuned for more lead-nurturing insights. Share and Enjoy: Lead Nurturing
HUBSPOT | FRIDAY, NOVEMBER 20, 2015
[Sales] 13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)
Filling the top of your sales funnel with leads is tough -- especially when you're relying on traditional methods. The results: 1,000 views, nine sales leads, one new paying customer and counting. 6) Create a useful spreadsheet. Sending cold emails and scraping together lists can be incredibly demoralizing, right? Intrigued? for free.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 2, 2013
[Sales] How to Overcome Disparate Data Challenges with Marketing Automation
In his role, Dorban manages demand generation strategies to assist companies in creating more opportunities for their sales pipelines. Now factor in interpretation of buying behaviour and purchase history from a different source, and potential touches from sales or business development held in the CRM? Action Items.
MARKETING ACTION | MONDAY, AUGUST 24, 2015
[Sales] Digital Marketing: The 7 Essential Channels
Today, there’s much more competition, so we have to 1) attract prospects, 2) drop them in to the top of a sales funnel, then 3) nurture them so we can convert them into customers. If we don’t use that approach with our sales funnels, then our competitors will – and our business will suffer as a result. Unfortunately, it’s not. Video.
MARKETING ACTION | WEDNESDAY, DECEMBER 3, 2014
[Sales] Making the Connection: 7 Tips to Grow Your LinkedIn Network
Many of us have been spammed by companies and sales professionals with a hard-sell approach. This is LinkedIn Connecting 101, but I know many sales professionals who don’t this. It’s not easy to add connections on LinkedIn anymore. Everyone wants to protect their network – and with good reason. What’s with the big increase?
HINGE MARKETING | THURSDAY, MARCH 19, 2015
[Sales] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
Depending on your typical sales cycle, these workflows can span anywhere from a month to several months and include anywhere between three and ten emails. Depending on the length of your typical sales cycle, this first follow up should come between five and seven days after the initial content download. So where’s the disconnect?
MARKETING ACTION | THURSDAY, FEBRUARY 7, 2013
[Sales] The Case For Digital Integrated Marketing
Can you watch a prospect move through stages of sales-readiness? Can your sales team see what you see? Today online marketing includes email, websites, social media (in all its many splendors), webinars, search engine optimization, pay-per-click ads, website visitor tracking, and a host of other activities and channels. In real time?
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, FEBRUARY 19, 2015
[Sales] Four lessons in marketing data analysis for beginners
They tested a new version they had developed and indeed, there was a small, positive bump in sales. They tested a new version they had developed and indeed, there was a small, positive bump in sales. After just a week, they came back with some good news. They looked at me with blank stares. We KNOW there was a change.”.
FEARLESS COMPETITOR | FRIDAY, MARCH 8, 2013
[Sales] Buyer Insights are the Foundation of Great BtoB Digital Marketing
That means you need to interview your buyers, both for won and lost deals, in order to gather insights to drive digital marketing campaigns and sales enablement programs. B2B Marketing and Sales expert known as the Fearless Competitor. The more relevant your content is for buyers, the more likely they are to digest it fully. profile.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 9, 2015
[Sales] Four ways customer connections will change by 2020
While Google halted sales of Google Glass in January , don’t rule out the probability that wearable technology will be mainstream by 2020. While Google halted sales of Google Glass in January, don’t rule out the probability that wearable technology will be mainstream by 2020. Technology is changing the way we buy, fly and try.
WEBBIQUITY | TUESDAY, JULY 24, 2012
[Sales] Seven Common AdWords Mistakes to Avoid
keyword with a low CTR and a $10.00 CPC may be much more valuable than another with a high CTR and $1.00 CPC if the former converts at a significantly higher rate than the latter, thereby producing conversions (generally leads or sales) at a lower CPL. 4. Using both search and Google’s content network right away. Not testing.
SMASHMOUTH MARKETING | TUESDAY, NOVEMBER 17, 2009
[Sales] Lead Generation Tips: Business Card Data Entry For Free | Dreamforce Special
Green Leads has just introduced a new complementary service where the sales reps we support from our appointment setting clients can have up to 100 business cards a month entered into a spreadsheet for free. you subscribe to our B2B Blog: Smashmouth Sales & Marketing. On your desktop in a pile 2. Wrapped in a rubber band 3.
WRITTENT | MONDAY, DECEMBER 8, 2014
[Sales] 8 Successful Content Marketing Strategies
Content for Sales. Sales copy for lead nurturing was a major component, which supports the fact that email communications are definitely here to stay. An effective content marketing strategy encompasses the entire scope of marketing, from first click to sales. 5. Image source. Understand that you’re definitely not alone.
MODERN B2B MARKETING | SUNDAY, APRIL 24, 2011
[Sales] Top 5 Lead Source Best Practices
by Maria Pergolino Lead source is a critical piece of data you need in order to assess the value of your marketing campaigns and part of proper lead management. By putting in place best practices, you will be sure you can measure the value of your marketing campaign efforts while also communicating with sales the important information about a lead.
B2B LEAD BLOG | THURSDAY, MAY 20, 2010
[Sales] Thoughts on how the human touch impacts marketing performance
Read the interview: “How the Human Touch Impacts Marketing Performance” Share and Enjoy: B2B Telemarketing Human Touch Lead Qualification Marketing Strategy Sales LeadsTweet. Improving marketing performance is not just about implementing the right technology (i.e.
B2B MARKETING INSIDER | TUESDAY, MAY 10, 2011
[Sales] B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011
Sales Alignment continues to be the single biggest issue for most marketers. Marketing and sales alignment continues to be the #1 issue for marketers. Is 2011 turning out the way you expected? Over the last week, I received two separate requests to update my predictions for how this year is turning out. Digital immigrants beware.
THE ROI GUY | WEDNESDAY, DECEMBER 18, 2013
[Sales] Is Marketing and Selling Your Technology Solutions to IT Execs a Losing Proposition?
If you are marketing and selling technology solutions to IT executives, this article is for you, and essential to your 2014 sales and marketing plans. The share of technology decisions made by IT is at an all time low, this according to IDC research, which indicates that business buyers now fund 61% of all technology spending.
FEARLESS COMPETITOR | TUESDAY, JUNE 26, 2012
[Sales] All Hail the King!
Please see our earlier post “ 5 Lessons a B2B Marketer Can Learn from ‘Breaking Bad ‘” Story-telling is the foundation of sales lead generation. What do you think? We love comments and those who share on social media. Self Education blogging content marketing management-best-practices marketing-campaigns
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, SEPTEMBER 30, 2013
[Sales] The truth behind why my blog sucked for two years
By the time I launched my blog I had worked in high level sales and marketing jobs for more than 20 years. I had two master degrees and I was teaching at a college level. By the time I launched my blog I had worked in high level sales and marketing jobs for more than 20 years. I had two master degrees and I was teaching at a college level.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 13, 2012
[Sales] What is Social Demand Generation?
Social sign-on, for instance, doesn’t just lower barriers to conversion, but provides the kind of data sales loves. 4. by Jesse Noyes | Tweet this “In preparing for battle I have always found that plans are useless, but planning is indispensable.” – Dwight D. Eisenhower. Marketers have long been used to drawing up plans. Be Engaging.
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 12, 2013
[Sales] 4 Exercises To Improve Internal Collaborative Planning
Teams including sales and product development (among others) also can benefit from an improved collaboration strategy. by Amanda Batista | Tweet this Collaboration is a ‘special sauce’ of Modern Marketing. Below are some tips to apply across your organization’s collaborative meetings and planning sessions.
HUBSPOT | WEDNESDAY, JULY 24, 2013
[Sales] When to Add or Remove a Persona in Your Marketing Strategy
You’ve most likely already started to plan out how to create these buyer personas , which people on your sales team will be most helpful in the process, and what each buyer persona’s name might be. This only makes your life (and the life of the sales team working those leads) more chaotic. That’s a great start! But then, you get stuck.
HUBSPOT | MONDAY, JANUARY 5, 2015
[Sales] Beyond the Basics: 4 Creative Email Experiments You Should Try
Traditionally, coupons have been looked upon as quick fixes to boost sales; a wrapper to throw money at customers who’ll in turn grab the bait right away. But the temptation of a high value coupon can help promote specific behaviors that are over and above an immediate sales. Every single day, 196.3 billion emails are sent or received.
FEARLESS COMPETITOR | SUNDAY, FEBRUARY 12, 2012
[Sales] Social Media Camp, February 16, 2012 – Get 25% off here
Purpose of Topics: Social Media, Sales, Content Development, IRL Networking and more. Read on to see how you can save 25% on your ticket to this event. The B2B Demand Generation and global marketing company Find New Customers is sponsoring this event in NYC. And we will host a live Mad Marketing TV episode, interviewing David Meerman Scott.
HUBSPOT | TUESDAY, AUGUST 6, 2013
[Sales] A 3-Step Guide to Performing Prospect Research (Before You Pick Up the Phone)
It''s important Sales take the time to collect information and then create more tailored experience from first touch. Typical Sale Size. If you''re looking to learn more about how Sales can use social media to close business, check out this free ebook. One word: context. But we also know that time is precious. Why, or why not?".
MARKETING ACTION | THURSDAY, AUGUST 8, 2013
[Sales] Challenge: Go from Tactical to Strategic Demand Generation – Webinar with Carlos Hidalgo
Year in and year out, marketers are struggling with how they can generate quality demand and in so doing, have an impact on their organization’s sales pipeline and bottom line revenue. Buying-process-driven – much different than your sales process. Marketing + sales activities. Engage, nurture, convert.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, JANUARY 7, 2012
[Sales] What Really Creates Marketing Automation Success: Data from Gleanster
Value Drivers: Both groups agreed that the two most important predictors of marketing automation success are cooperation with sales and ability to measure return on investment. Although I’m obviously biased, I do think it’s an excellent product and highly recommend it. Here are some highlights – please look in the report itself for details.
BIZIBLE | MONDAY, FEBRUARY 8, 2016
[Sales] The Purchasing Path: A Step By Step Guide to B2B Lead Nurturing
The B2B sales cycle is an extended process that’s much longer and more detailed than B2C buying. Follow these steps to help boost your success with B2B lead nurturing and sales. B2B salespeople who are seen as a trusted industry advisors, with an understanding of economic buyers’ needs, are 69 percent more likely to make a sale.
BIZNOLOGY | THURSDAY, MAY 28, 2015
[Sales] Three barriers to B2B data-driven marketing
If you are reading this article, you are already convinced of the importance of data in B2B sales and marketing. As Alex Kantrowitz of Advertising Age puts it , data is the “new oil” that provides insight, efficiency, and scale. Data drives everything we do.” But in my experience, answers like this are just lip service. Like this post?
B2B MARKETING INSIDER | MONDAY, DECEMBER 15, 2014
[Sales] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
And used it to continuously update our newly revamped website to drive inbound leads for our sales team. My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing. My My team of 1 (me) had absolutely zero budget to start.
TRADESMEN INSIGHTS | TUESDAY, MARCH 6, 2012
[Sales] Interesting Stats on B-to-B Marketers Thoughts on Social Media
The study drives home some alarming points on how many of us are less than satisfied with the performance of our website, social, search marketing and sales conversion efforts. We all are getting into social media in some fashion. Some more active than others, but how are we doing and what do we think of this new media? So what do you think?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, OCTOBER 29, 2014
[Sales] Twitter’s new mega-partnership has interesting implications
The first joint solution will integrate Twitter data with IBM customer engagement solutions, allowing sales, marketing, and customer service professionals to map sentiment and behavior to better engage and support their customers. This is a deal that had been “years in the making.” It beat Jeopardy, remember? Is it a hoax?
FEARLESS COMPETITOR | TUESDAY, NOVEMBER 23, 2010
[Sales] Over the holidays, check out the B2B Marketing “library”
With the economic troubles of … Continue reading → Tags: Chief Content Officer Content marketing Demand Generation inbound marketing lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Sales 2.0 With the long Thanksgiving holidy in the USA, executives look forward to visiting with family.
SYNECORE | MONDAY, JANUARY 21, 2013
[Sales] 3 Performance Management Techniques for Digital Marketers
This could be members of a company’s sales or account team, CSRs, or strategic partners such as affiliates or distributors. Integrated digital marketers (IDMs) rely heavily on data analytics to track campaign performance over website, social, and mobile channels. In other words, they keep their EAR to the ground. Follow @chrshorton.
DIGITAL BODY LANGUAGE | WEDNESDAY, NOVEMBER 4, 2009
[Sales] Winners of the 2009 Markie Awards
Congratulations to the winners, to the finalists, and to all the marketers who created great campaigns, deepened their alignment with sales, or achieved new heights in their analytics. It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience.
MODERN B2B MARKETING | TUESDAY, MARCH 15, 2016
[Sales] [Ebook] Scoring Big with Fan Engagement
Directed towards an outcome: Teams have goals—such as moving general ticket sales or moving single ticket sales to multiple season ticket holders and corporate box holders. Author: Renata Bell The sports industry is no stranger to technology. Not too shabby. Engage with Your Most Valuable Asset—Your Fans. Do they read your emails?
SALES ENGINE | THURSDAY, JANUARY 28, 2016
[Sales] Brawn vs. Brains: Shifting Your Content Strategy for a Noisy World
Here’s what I know for sure: every time I put out the basic how-to articles and listicle articles, I generate some leads for our sales team. If you really want to be the market leader, you will need to find a way to engage all prospects before, during, and after the sales process. Engagement thins as volume grows. Very poor—like 0.05%.
HUBSPOT | FRIDAY, NOVEMBER 6, 2015
[Sales] Job Expectations Around the World: What Do People Care About Most? [New Data]
Specifically, we asked these folks to rate the following priorities, in order of importance: culture, compensation, work-life balance, quality of sales leadership team, company performance, industry, perks (like tuition, child care, and so on), colleagues/team, and opportunities for growth. Turns out, it isn't all about the ping pong tables.
MARKETING GENIUS BLOG | FRIDAY, APRIL 9, 2010
[Sales] We’re Honored to Win a Contest, We Didn’t Even Know We Were In!
On average sales and marketing took over 2 days to respond by phone to web-based leads and only made 1.3 What is the key to our success? It’s a powerful brew of Sales 2.0 The overall results were sobering. calls or email attempts before they gave up. We made an average of 5 calls and sent 2 email follow ups. Tweet This!
DIGITAL B2B MARKETING | TUESDAY, JUNE 3, 2014
[Sales] Stop Being a Transactional Content Marketer
We will also give your information to our green sales team and tell them to go close the deal now Now NOW as part of our commitment to make it as easy as possible for you to buy. Free white paper! Free webinar! Free eBook! We’ve all seen the promotional emails, banner ads and Tweets. It’s Free! It’s Free! So are books.
ACSELLERANT | WEDNESDAY, JUNE 4, 2014
[Sales] Capturing the Voice of Your Customer
Voice of Your Customer Research provides excellent source material for a host of business critical items including product strategy, sales messaging and customer service. Customers tell me things when I interview them that they’d never tell your salespeople. People People are much more open when they know they’re not being sold to.
FEARLESS COMPETITOR | SUNDAY, JUNE 9, 2013
[Sales] Encore: The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV
Marketing Made Simple TV is a production of the sales lead generation company Find New Customers The show is produced by Craig Yaris of Social Ribbit. New We realize that not all of you watched the premiere on Thursday. So as a service to you, we post an encore show on Sundays. How a blog is the center of your marketing.
B2B MARKETING TRACTION | THURSDAY, FEBRUARY 9, 2012
[Sales] How Much Should I Spend on My B2B Marketing? (Part 1)
In this post I will show you how to arrive at a marketing budget, using existing sales and marketing data as an example. You also need to know your average sale in dollars. In the long run, if you are to know your conversion rate, you need to track each sales opportunity and its outcome. Does the science end here? Not exactly.
FEARLESS COMPETITOR | MONDAY, NOVEMBER 21, 2011
[Sales] Mad Marketing TV – Buyer Personas with Adele Revella
Contact Find New Customers at (516) 495-9350 or sales at findnewcustomers.com. Here is the premier episode of Mad Marketing TV featuring my interview of Adele Revella of the Buyer Persona Institute, the show I host and sponsored by Act-On Software. There is no show this Thursday, Thanksgiving. The next show is December 1st.).
OPENTOPIC | WEDNESDAY, APRIL 20, 2016
[Sales] Oracle Marketing AppCloud Expands With Key Partnerships, Acquisitions
Marketers and sales professionals can now target specific individuals and. Opentopic blog >> mediapost.com The Marketing Cloud arms race continued Tuesday as Oracle announced a series of partnerships and acquisitions to boost its Marketing AppCloud offerings. Marketing Technology Cmo Digital Marketing undefined
TOM PISELLO | THURSDAY, DECEMBER 9, 2010
[Sales] Winning the Social Media Popularity Contest
Predictions for 2011: The End of B2B Sales & Marke. Content Marketing and the Forgotten Sales Professi. IDC: Economic Buyers, Digital Overload and Sales E. Accelerate Slow Sales Cycles with More Sales Enabl. The Forgotten Sales Profess. Forrester: Understand and Drive Outcomes for Sales.
HUBSPOT | TUESDAY, SEPTEMBER 23, 2014
[Sales] Inspirational Tidbits & Takeaways From #INBOUND14 [SlideShare]
10,000 people, 180 sessions, dozens of food trucks, and four packed days are exhausting for even the most energetic extroverts, and with all the speakers, seminars, and social events, you’re bound to have missed out on a nugget of wisdom to inspire you on a rainy day in your marketing or sales department. Okay, I’ll admit it.
FEARLESS COMPETITOR | SATURDAY, SEPTEMBER 3, 2011
[Sales] Content Curation. 5 Ways to Succeed, Eventually
Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. B2B Lead Generation | Content Curation. One of our favorite bloggers is Jay Baer of Convince and Convert.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | SUNDAY, OCTOBER 5, 2014
[Sales] Join Me at Dreamforce 2014
Put on by SalesForce.com , it is THE EVENT for people in the sales space. I''m speaking on Wednesday morning. Here are the details: #1 Competitive Edge in Today''s Sales World. If you''re planning on being at Dreamforce this year, I''ll be speaking there. This event is huge. Last year 130,000+ people came from around the world.
AVITAGE | TUESDAY, AUGUST 21, 2012
[Sales] Yogi Berra on Content Marketing
The key point is that we took a tremendous jump in the level of customer focused detail that drove the most important operational decisions. We were well rewarded for what was a difficult transformation. In addition to double digit same store sales growth for more than five years our company went on an acquisition binge to grow geographically.
FEARLESS COMPETITOR | SUNDAY, JULY 21, 2013
[Sales] Sunday Learning: Scott Monty on Marketing Made Simple TV at Social Media Club NYC
Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. Scott Monty. Social media and marketing expert Scott Monty of the Ford Motor Company interviewed at Social Media Club NYC on Marketing Made Simple TV. Sundays are for learning. What do you think?
B2B MARKETING UNPLUGGED | MONDAY, AUGUST 31, 2015
[Sales] Preference and Its Pylons
In marketing, our job is to get our pylons into a more delicate sport or, at least help our Sales Squirrels skate around them. Preference Pylons include your competition, your sales team and inertia. This is called handing off the lead to sales. Marketers can sure get in our own ways when we try to create preference. Inertia.
WRITTENT | FRIDAY, AUGUST 8, 2014
[Sales] Why Quality Content is the Core for Any SEO Strategy
It doesnt attract search engines, generate leads, or convert sales. More leads equals more sales and business. Even if you are lucky enough to not be penalized, prospects will not interact with your pages, which will hurt your SEO strategy and sales. Image source. Is quality content the backbone of your SEO strategy? Panda 3.5,
ANNUITAS | THURSDAY, JULY 30, 2015
[Sales] 4 Marketing Automation Must-Haves For Beginners
This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. Walk through several scenarios for lead score threshold with your sales and marketing teams, come to a mutual agreement and use it as the scoring threshold for at least four to six months. Resources Are Key-.
MARKETING CRAFTMANSHIP | WEDNESDAY, MARCH 27, 2013
[Sales] White Papers are Not Dead. They’re on Life Support.
White paper sponsors sought to educate, inform, raise comfort levels and eventually initiate sales conversations with prospective customers. Unfortunately, what began as a legitimate and sometimes helpful marketing tactic has morphed into poorly disguised sales promotion, packaged in a plain vanilla wrapper. Executive Review?
B2B LEAD BLOG | MONDAY, MAY 23, 2011
[Sales] Four Reasons Why Funnels Are a Marketer’s Best Friend
Tweet Funnels are like the central nervous system of the best sales organizations. Few marketing departments depend on funnels to run their business the way sales leaders do. There’s a reason sales executives absolutely run sales organizations based upon the funnel while their best sales people use it to manage their pipeline.
ANNUITAS | TUESDAY, APRIL 29, 2014
[Sales] Change of Seasons –Might be Time to Change your Process Too
Gather your team together (marketing and sales) and get ready for some analysis and discussion. Quit giving ALL leads to sales. Sending leads to sales that are not qualified is a huge waste of time and resources. Send only qualified leads to sales, no exceptions. Spring – what a beautiful time of the year.
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 1, 2013
[Sales] Culture Eats Strategy For Breakfast
by Alex Shootman | Tweet this It’s been approximately two months since Eloqua officially became a part of Oracle. have been reflecting on the 100+ customers with whom I have spoken since the announcement and I wanted to share with all of you some of the questions I’ve heard. Will we change now that we are part of Oracle?
3D2B | THURSDAY, AUGUST 28, 2014
[Sales] Proven Listening Techniques for Awesome B2B Telemarketing
And because we lose the ability to use body language on the phone, listening is even more important on the phone than during an in-person sales call. There are two kinds of telemarketers and inside sales people: Those who just hear. Since business development is all about influence, that’s a statement worth etching into your mind.
HUBSPOT | SUNDAY, OCTOBER 12, 2014
[Sales] Blogging Metrics: What to Measure, How to Measure It, and How Often
This helps from not only a marketing standpoint, but also sales, as it provides consultants with data on the content that closes deals. How often: This is completely dependent on your product/service offering and the typical length of your sales cycle. Blogging can feel a bit like a self-fulfilling prophecy at times, am I right? Where?
MODERN B2B MARKETING | WEDNESDAY, MAY 27, 2015
[Sales] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
To jumpstart your ABM efforts, and better align your marketing and sales, be sure to follow these three steps: Step 1: Define Your Key Target Account. It all comes down to analyzing how well your marketing efforts are driving results across channels, which is a process that needs to be aligned with the sales team. Period.”.
MODERN B2B MARKETING | THURSDAY, AUGUST 23, 2012
[Sales] How Do You Explain Marketing to a Six-Year Old?
Sales = when a specific buyer and seller start talking about exactly what they have in common. ” I thought that was a pretty good explanation – good enough that I posted it as a LinkedIn update. Lo and behold, that single post generated more Likes and Comments than any other LinkedIn update I’ve ever made. And then we have parties.
THE ROI GUY | MONDAY, DECEMBER 29, 2014
[Sales] Surviving Frugalnomics: Top 5 Articles in 2014
link] SiriusDecisions Interview: From Pitching Products to Selling Value [link] The New ABCs of Selling: Always Be Challenging [link] Gartner: The Technology Sales Rep Lost Their Mojo [link] Aristotles’s Persuasions and the Neuroscience of Purchase Decisions [link] Thanks for your continued interest and support.
HUBSPOT | THURSDAY, MARCH 12, 2015
[Sales] 10 User Generated Content Campaigns That Actually Worked
Having users contribute to your content creation efforts has another interesting advantage, as consumers are more interested in hearing the views of their peers than reading cleverly written sales messages. Burberry’s ecommerce sales surged 50% year-over-year following the launch of the site. 2) Belkin. You’re in luck!
HUBSPOT | FRIDAY, APRIL 3, 2015
[Sales] 4 Lessons From the Most Purposeful Ads of 2014-2015
Every purchase is mere clicks away; there are increasingly few strangleholds on distribution, proprietary sales territories, patented common goods, price or quality differentials. Advertising used to be about smoke and mirrors. But today, “BEST IN THE WEST” billboards are no longer effective because consumers’ expectations have changed.
BIZNOLOGY | MONDAY, NOVEMBER 2, 2015
[Sales] Stop redesigning your website
This is the month where the project actually starts, because now we can get feedback from customers (by their testimony yes, but more by counting the actions of what they do) as to whether the site has driven more sales, more conversions, or more of whatever you are expecting your website to do. There. said it. It’s certainly exciting.
HUBSPOT | FRIDAY, JUNE 5, 2015
[Sales] Going on Vacation? 7 Clever & Effective Out-of-Office Replies to Try
Signature of Choice] , [Your Name]. 4) The Sales Enablement Template. Just click here to contact sales. When I go on vacation, I completely turn off work. but I don't stop marketing. Of course I don't actually work while I'm on vacation. Below is my most recent one. Warning : It's a bit of a shocker to the eye. Ha ha ha. Hi there.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, SEPTEMBER 20, 2012
[Sales] [Video] For Faster Decisions, Be a Decision Guide
Are you involved in a complex sale with multiple decision makers? If so, they probably don't make decisions too often with regards to what you sell. When you're dealing with today's crazy-busy prospects, the decision itself can be overwhelming. They may not have all the right people involved. They may not include all the right info in an RFP.
CRIMSON MARKETING | WEDNESDAY, JANUARY 21, 2015
[Sales] Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands
Gilded Links: In a B2B corporate marketing environment where 60-70% of the buyer’s journey takes place before he/she speaks to Sales, Shafqat sees LinkedIn as a golden demand generation opportunity. He shows how sponsored posts are driving exceptional conversion rates and suggests the psychology behind this phenomenon.
B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 18, 2015
[Sales] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
Pinterest encourages sales and has partnered with Shopify to facilitate business commerce on its platform. And, its very nature of pinning items with links per pin is naturally suited for sales. 3. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. Instagram, not so much.
HUBSPOT | THURSDAY, JANUARY 17, 2013
[Sales] How to Cultivate a Content Culture at Your Company
Instead, enable anyone in your organization to contribute content, from Sales, to Services, to Development. If they're in a Sales or customer-facing role, it helps establish credibility with leads and customers. The first way is an exchange of tactics we've both employed to make content creation possible in the long term. Poppycock.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 1, 2012
[Sales] New Marketing Automation Report: Venture Funding is Key to Success
Pardot is tightly focused on small and mid-size clients, reflecting their disciplined sales approach. I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. For those of us who don’t get out much, that’s downright exciting. Myth busted.
MARKETING ACTION | TUESDAY, JANUARY 20, 2015
[Sales] 8 Ways Marketing Automation Can Expand Your Search Marketing Agency
Search marketing agencies are experts at generating leads, building brand awareness, and increasing sales. These days, the journey from first contact to final sale is getting longer and more complicated. But why stop there, especially when you’ve got the expertise to expand your reach and improve results for your clients?
HUBSPOT | SUNDAY, JANUARY 20, 2013
[Sales] LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week
If your business (or even your competitor’s businesses) relies on online sales in order to be successful, you’ll want to keep this on your radar. Based on the data reported in that last story, it’s clear that tablets are better for driving sales than smartphones. Get your sales and marketing aligned with SMarketing. Awesome.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 13, 2015
[Sales] Driving Engagement and Conversion with Marketing Apps
Sales Enablement. So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. The marketing technology landscape is constantly evolving with hundreds of innovative solutions you can use to solve business challenges while powering engagement and conversion. Mobile.
B2B MARKETING INSIDER | TUESDAY, OCTOBER 25, 2011
[Sales] 5 Steps To A Better Marketing Plan
Also, don’t forget that more than just business goals (sales, leads, conversion), you also need to create a plan for your people: what skills does today’s market demand and how can you help bring your people up to speed? 2. Create more leads for sales, for less money per lead, continuously over the course of the year.
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 17, 2016
[Sales] Marketing Campaigns Might Only Be Mostly Dead
It is amazing how complex the simple sales process of selling stuff has become. Advertising luminaries such as Eric Wheeler at Ad Age and Bill Lee in the Harvard Business Review have long declared that campaigns are dead. In the Princess Bride, Inigo is distraught because he thinks his friend Westley is dead. Some things never change.
WINDMILL NETWORKING | MONDAY, FEBRUARY 27, 2012
[Sales] Understanding the Difference between LinkedIn Company Pages and Facebook Fan Pages
LinkedIn Company Pages are actually a combination of a number of different modules that are rarely maximized by businesses. In order to better understand how your sales and marketing team can best maximize this multi-functional part of LinkedIn , it’s important to understand exactly what the Companies functionality offers. LinkedIn
INTEGRATED B2B | MONDAY, JUNE 3, 2013
[Sales] Tips for trade show exhibitors
Beloved by sales departments the world over, trade shows are an excellent platform for marketing your business. Many an inexperienced salesperson has blown great opportunities at a trade show by approaching it with the same mentality as they would a typical sales call. Not so. One of the most common trade show mistakes is staffing.
WRITTENT | SUNDAY, NOVEMBER 16, 2014
[Sales] 7 Ways to Spot Epic Copywriters for Your Site
But when you’ve invested heavily in your website and need compelling copy that effectively generates sales, leads, and conversions, what you need is an epic copywriter. freelance copywriter relies on his online reputation to land sales and clients. Need some web content for a landing page? No problem, hire a copywriter. Image source.
SOCIAL MEDIA B2B | THURSDAY, OCTOBER 10, 2013
[Sales] 5 Smart Tips for B2B Content Marketing
According to a recent study, buyers contact a sales representative after 70% of the buying decision is made. So if you don’t have content that interests them, you’ve lost the sale before you’ve begun. You need to talk with sales, customer service, and product management as well. What does this mean? Produce Good Content.
CONVERSIONATION | TUESDAY, FEBRUARY 12, 2013
[Sales] The Digital Business Impact of Multifunction Device Consumer Adoption
The use of CRM, for instance, grows as sales people and field reps get access to mobile CRM. Aberdeen Research conducted a survey that clearly showed sales reps and other workers would use the CRM system more and better if they could access it in a mobile way. Will 2013 be the year of smartphones and multifunction devices in general?
ANNUITAS | WEDNESDAY, FEBRUARY 16, 2011
[Sales] An Interview with Jonathan Block from SiriusDecisions
The thought was to create as many outbound programs as possible in a given time frame, gather all the hand-raisers you could, dump them into sales and repeat as much as your budget would allow. The SiriusDecisions Demand Waterfall model is a multistage, end-to-end view of an organization’s new business health shared by marketing and sales.
VIEWPOINT | MONDAY, OCTOBER 31, 2011
[Sales] 7 Hot Email Prospecting Tips
Jill Konrath is the author of SNAP Selling (#1 Amazon sales book) and Selling to Big Companies , a Fortune "must read" selection. As a frequent speaker at sales conferences, she helps sellers crack into new accounts, speed up sales cycles and win big contracts. Eliminate Delete-Inducing Words. Keep Your Message Simple.
DIGITAL B2B MARKETING | THURSDAY, JULY 7, 2011
[Sales] It’s Not Rational, B2B Marketing Needs to Get Emotional!!
challenge faced by sales and marketing is the emotions that matter are not the easy ones to create. Here are some of the stronger and more powerful emotions at play in B2B marketing and sales: Trust. Will your sales and marketing address these emotional needs, or will you rely on rational positioning? Beliefs are not absolute.
ANNUITAS | TUESDAY, JUNE 23, 2015
[Sales] Digital Relevance – An Interview with Ardath Albee
also see instances of marketers working hand-in-hand with sales teams to execute fluid transitions in conversations held across the buying process, generating outcomes that are truly inspiring. But do make sure that any pilot you create includes the related sales team. There is never a shortage of marketing books to read. However,
BIZNOLOGY | THURSDAY, OCTOBER 1, 2015
[Sales] The five things most marketers get wrong about personas
We have to collect all the actual data we have on our customers as the place to start–surveys, focus groups, social listening, sales calls, call center logs, emails–and synthesize enough of it into the insights we need to make decisions. I’m tired of personas. It’s not that they aren’t valuable. Always.
WEBBIQUITY | MONDAY, AUGUST 8, 2011
[Sales] 5 Questions Every Business Website Must Answer
Can they buy directly from your site or is it a more complex, high-value purchase that requires a sales cycle? Differentiate your organization from competitors make it an effective sales tool by concisely answering these key questions for your prospective customers. Who are you? What do you sell? Who do you sell to?
IT'S ALL ABOUT REVENUE | THURSDAY, MAY 24, 2012
[Sales] Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]
by Joe Chernov | Tweet this The terms “inbound marketing” and “ content marketing ” have been popping up in the blog posts, press releases, eBooks, infographics and social media feeds of every marketing automation company lately. While the differences between the practices may be nuanced, the surge in use of these terms is anything but subtle.
INBLURBS | WEDNESDAY, FEBRUARY 1, 2012
[Sales] How to use Social Media for Customer Acquisition
study from Wildfire Interactive shows that social media helps grow brand awareness, increase sales and partnerships and helped to reduce marketing costs. Social media has become a significant part of serious marketers lead generation strategy. Companies who engage in social media increase their reach massively. Infographic: Brand Messaging.
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 7, 2015
[Sales] What Do You Think of Find New Customers new video?
Sales looks for Mr. Right Nows.” Jeff Ogden of Find New Customers recently worked with Bob Turel, the Presentation Coach to create a new video for Find New Customers, based on the great marketing slogan “ Marketing looks for Mr. Right. ” The Country Gentleman hat I wore is my brand from my TV show, Marketing Made Simple TV.
KOMARKETING ASSOCIATES | MONDAY, AUGUST 19, 2013
[Sales] 32 B2B Marketers to Add to Your Google Plus Circles
She specializes in creating visibility, credibility and ultimately sales leads. Smith (Sales Focus) - Thrives on creating B2B marketing strategies that drive measurable and reoccurring revenue through integrated digital marketing services. How so? Co-founder, ClickZ. Add Ann: https://plus.google.com/115918125306643310533. .
CLIENT BRIDGE | TUESDAY, MAY 27, 2014
[Sales] Blogging for Business - It's Role In Attracting Target Buyers
With these facts as a foundation, there are several questions a company must address if it is to grow sales in today''s environment. Does it give them the feeling of dealing with an expert or just a sales pitch. When target customers are ready to buy, do they consider your company? This is a key question for any business.
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 18, 2014
[Sales] 9 Reasons Your Emails Get Rejected
But don’t claim your deals are “once in a lifetime” if you’ll be holding the exact same sale next weekend. Email is not the place to ask for a sale – it’s like asking your date to buy your dinner while you’re still eating appetizers. As with dating, a lot can go right in an email. But (also like dating) a lot can go wron g. Again.
HUBSPOT | THURSDAY, MARCH 27, 2014
[Sales] Average CMO Tenure Now 45 Months, Indicates Rise of the Digital Executive
In a time where buyers are already 60% through the buying cycle before they engage with a vendor, CMOs need to attract buyers early in the sales cycle, nurture them until ready to purchase, and help turn them into loyal customers. “For CMOs, the pressure is on, says Greg Alexander, CEO, Sales benchmark Index (SBI).
HUBSPOT | MONDAY, SEPTEMBER 22, 2014
[Sales] The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)
So as part of our annual State of Inbound survey, we put the question to nearly 3,500 marketing and sales professionals. Front-office (marketing, sales, services) professionals generally agree that content marketing is a subset of inbound marketing. In other words, if it’s good, be that. The two are fundamentally different.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 9, 2012
[Sales] Why Facebook will become the most dangerous company on earth
Within the next 60 days, an event will occur that may be the most devastating development in the young history of social media and for the businesses and individuals who love it so much. Facebook is going to become a publicly-traded company. If you have ever worked for a public company you can relate to what I am about to say. You and me.
HUBSPOT | WEDNESDAY, JUNE 19, 2013
[Sales] 5 Simple Ways to Boost the Impact of Your Marketing Automation Workflows
Whatever situation you find yourself in, simply being aware of the differences in starting conditions -- and using them to guide your workflow optimizations -- can help you deliver a more well-rounded lead to your sales team. 3) Start using goal-based workflows. before they''re ready to be called by Sales. Or Daft Punk. Right. Right.
HUBSPOT | THURSDAY, APRIL 4, 2013
[Sales] Everything Marketers Should Know About Secondary CTAs
In general, the primary CTA you choose should align with the person''s position in the sales funnel. Let''s be honest: You can do your very best to align your offers to a person''s stage in the sales cycle , but you can never truly know when a given person is ready to take the next step. Chocolate or vanilla? Comedy or drama? Win-win!