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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 25, 2014
    [Sales] Why CEOs Shouldn’t Trust Marketing
    We keep over-reporting sales. Coca-Cola, with their sophisticated measurement infrastructure, concluded that social media buzz doesn’t impact sales. We keep over-reporting sales. Coca-Cola, with their sophisticated measurement infrastructure, concluded that social media buzz doesn''t impact sales. Or the Tweet.
  • THE ROI GUY  |  MONDAY, DECEMBER 29, 2014
    [Sales] Surviving Frugalnomics: Top 5 Articles in 2014
    link] SiriusDecisions Interview: From Pitching Products to Selling Value [link] The New ABCs of Selling: Always Be Challenging [link] Gartner: The Technology Sales Rep Lost Their Mojo [link] Aristotles’s Persuasions and the Neuroscience of Purchase Decisions [link] Thanks for your continued interest and support.
  • CAPTORA  |  FRIDAY, FEBRUARY 26, 2016
    [Sales] Four Priorities for Hiring an A+ Marketing Team
    With Marketing responsible for 40% of the company’s revenue and 70% of pipeline opportunities, Barbra then hired functional experts in demand generation, product marketing and sales enablement to create additional go-to-market strategies and programs to grow the pipeline and support the Sales team. are structured communicators.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 24, 2014
    [Sales] Who, What, and Where Can You Personalize? Real-Time Personalization is Simpler Than You’d Think
    You’ll also educate and nurture top-of-funnel prospects, driving them further into the sales cycle. Your “Who” can also include your audience’s stage in the sales journey. For example, your “Who” might be “hot prospects” — anyone in your audience who is in the Evaluation stage of the sales journey. The result?
  • B2B MARKETING TRACTION  |  MONDAY, MAY 11, 2015
    [Sales] 3 New Promotional Product Campaign Ideas for Your B2B Marketing
    At a certain point in your sales cycle when it’s key to get prospects to listen to your message about why you’re different or to watch a video of your best customer testimonial. Are you wondering if promotional products or giveaways make a difference? Selfie stick video or photo social media campaign. Some Rights Reserved.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Sales] The Vision of B2B Cross-Channel Marketing in 2016
    Oracle Marketing Cloud’s enhancements of added mobility and flexibility to our Sales Tools Suite gives sales organizations the power to rapidly and accurately respond to prospects and buyers while staying aligned with their marketing counterparts. Organizations believe that, on average, 32% of their data is inaccurate.
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Sales] Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands
    Gilded Links: In a B2B corporate marketing environment where 60-70% of the buyer’s journey takes place before he/she speaks to Sales, Shafqat sees LinkedIn as a golden demand generation opportunity. He shows how sponsored posts are driving exceptional conversion rates and suggests the psychology behind this phenomenon.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Sales] Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]
    The SaaS based Lithium social customer experience platform enables brands to build and engage vibrant customer communities to drive sales, reduce service costs, accelerate innovation and grow brand advocacy. At Advocate Appeal: There are three distinct psychological factors that motivate customer community members to contribute.
  • HUBSPOT  |  THURSDAY, AUGUST 15, 2013
    [Sales] How to Get a Marketing Promotion: Top Execs Share Their Secrets
    Because just generating the results isn''t enough -- you have to back it up with numbers and shout your accomplishments from the rooftops. 3) Work closely with Sales to help generate new business. One way to get promoted is to show how you can help bring in new business -- yes, even though you''re not in Sales. There I said it.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2015
    [Sales] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
    Pinterest encourages sales and has partnered with Shopify to facilitate business commerce on its platform. And, its very nature of pinning items with links per pin is naturally suited for sales. 3. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. Instagram, not so much.
  • HUBSPOT  |  FRIDAY, NOVEMBER 6, 2015
    [Sales] Job Expectations Around the World: What Do People Care About Most? [New Data]
    Specifically, we asked these folks to rate the following priorities, in order of importance: culture, compensation, work-life balance, quality of sales leadership team, company performance, industry, perks (like tuition, child care, and so on), colleagues/team, and opportunities for growth. Turns out, it isn't all about the ping pong tables.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 23, 2015
    [Sales] Marketers, Get Ready For Your Promotion: A Global Perspective
    Most already have a sharp sales orientation and a focus on maximizing revenue. Yet, as we’ve seen from our global counterparts’ results, we know it’s a crucial element of the customer journey, particularly if you have a complex product with a long sales cycle. APAC Marketers Are Savvy Marketers. Asia Pacific. Global.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 1, 2012
    [Sales] New Marketing Automation Report: Venture Funding is Key to Success
    Pardot is tightly focused on small and mid-size clients, reflecting their disciplined sales approach. I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. For those of us who don’t get out much, that’s downright exciting. Myth busted.
  • HUBSPOT  |  TUESDAY, JULY 12, 2016
    [Sales] Are Display Ads Worth Your Time? [Flowchart]
    To ensure your ads drive relevant traffic, go with proven partners with great ad technology, such as Google, Yahoo, Facebook, or LinkedIn. 5) Are you in ecommerce or have a long sales cycle? Display ad technology is more valuable for some industries than others, most notably ecommerce and B2B companies with long, complicated sales cycles.
  • WRITTENT  |  FRIDAY, AUGUST 8, 2014
    [Sales] Why Quality Content is the Core for Any SEO Strategy
    It doesnt attract search engines, generate leads, or convert sales. More leads equals more sales and business. Even if you are lucky enough to not be penalized, prospects will not interact with your pages, which will hurt your SEO strategy and sales. Image source. Is quality content the backbone of your SEO strategy? Panda 3.5,
  • INTEGRATED B2B  |  MONDAY, JUNE 3, 2013
    [Sales] Tips for trade show exhibitors
    Beloved by sales departments the world over, trade shows are an excellent platform for marketing your business. Many an inexperienced salesperson has blown great opportunities at a trade show by approaching it with the same mentality as they would a typical sales call. Not so. One of the most common trade show mistakes is staffing.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, APRIL 6, 2011
    [Sales] How To Establish Authority And Trust In Business
    Written by business development consultant Nic Windley who also advises businesses in the capacity of a marketing consultant and sales consultant to generate more leads and convert more sales. Business Development Marketing Tips Sales Tips Small Business establishing authority establishing trust re establishing trust
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, APRIL 6, 2011
    [Sales] How To Establish Authority And Trust In Business
    Written by business development consultant Nic Windley who also advises businesses in the capacity of a marketing consultant and sales consultant to generate more leads and convert more sales. Business Development Marketing Tips Sales Tips Small Business establishing authority establishing trust re establishing trust
  • SALES ENGINE  |  WEDNESDAY, DECEMBER 16, 2015
    [Sales] 4 Questions to Ask Yourself Before Outsourcing Content
    Most B2B companies need help from an outsourced content development partner at different stages in the sales cycle, but many companies will fail to produce qualified leads for their sales teams, making it harder to justify increasing expenditures. Do you need help with a content strategy or do you have one clearly defined?
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 24, 2011
    [Sales] Why you’ll never see an ad for Find New Customers
    We share great content on b2b marketing , sales lead generation , lead nurturing , lead scoring , etc. Contact Find New Customers by calling (516) 495-9350 or by emailing sales at findnewcustomers.com. B2B Lead Generation | No Advertising for Find New Customers. “We rely on fans to spread the word for us – not ads.”
  • ANNUITAS  |  WEDNESDAY, FEBRUARY 16, 2011
    [Sales] An Interview with Jonathan Block from SiriusDecisions
    The thought was to create as many outbound programs as possible in a given time frame, gather all the hand-raisers you could, dump them into sales and repeat as much as your budget would allow. The SiriusDecisions Demand Waterfall model is a multistage, end-to-end view of an organization’s new business health shared by marketing and sales.
  • 3D2B  |  THURSDAY, AUGUST 28, 2014
    [Sales] Proven Listening Techniques for Awesome B2B Telemarketing
    And because we lose the ability to use body language on the phone, listening is even more important on the phone than during an in-person sales call. There are two kinds of telemarketers and inside sales people: Those who just hear. Since business development is all about influence, that’s a statement worth etching into your mind.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 7, 2011
    [Sales] It’s Not Rational, B2B Marketing Needs to Get Emotional!!
    challenge faced by sales and marketing is the emotions that matter are not the easy ones to create. Here are some of the stronger and more powerful emotions at play in B2B marketing and sales: Trust. Will your sales and marketing address these emotional needs, or will you rely on rational positioning? Beliefs are not absolute.
  • SALES ENGINE  |  TUESDAY, JUNE 7, 2016
    [Sales] What is good content?
    But if the function of content is to generate and nurture your leads through your sales funnel, how do you create content that is good enough to comply with the demands of your sales team? The creator gains increased brand awareness and (ideally) action on behalf of the consumer that will lead to a sales conversation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Sales] Twitter’s new mega-partnership has interesting implications
    The first joint solution will integrate Twitter data with IBM customer engagement solutions, allowing sales, marketing, and customer service professionals to map sentiment and behavior to better engage and support their customers. This is a deal that had been “years in the making.” It beat Jeopardy, remember? Is it a hoax?
  • WEBBIQUITY  |  MONDAY, AUGUST 8, 2011
    [Sales] 5 Questions Every Business Website Must Answer
    Can they buy directly from your site or is it a more complex, high-value purchase that requires a sales cycle? Differentiate your organization from competitors make it an effective sales tool by concisely answering these key questions for your prospective customers. Who are you? What do you sell? Who do you sell to?
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 27, 2012
    [Sales] Understanding the Difference between LinkedIn Company Pages and Facebook Fan Pages
    LinkedIn Company Pages  are actually a combination of a number of different modules that are rarely maximized by businesses.  In order to better understand how your sales and marketing team can best maximize this multi-functional part of LinkedIn , it’s important to understand exactly what the Companies functionality offers. LinkedIn
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Sales] 32 B2B Marketers to Add to Your Google Plus Circles
    She specializes in creating visibility, credibility and ultimately sales leads. Smith (Sales Focus)  - Thrives on creating B2B marketing strategies that drive measurable and reoccurring revenue through integrated digital marketing services. How so? Co-founder, ClickZ. Add Ann:  https://plus.google.com/115918125306643310533.  .
  • MARKETING ACTION  |  TUESDAY, JANUARY 20, 2015
    [Sales] 8 Ways Marketing Automation Can Expand Your Search Marketing Agency
    Search marketing agencies are experts at generating leads, building brand awareness, and increasing sales. These days, the journey from first contact to final sale is getting longer and more complicated. But why stop there, especially when you’ve got the expertise to expand your reach and improve results for your clients?
  • CLIENT BRIDGE  |  TUESDAY, MAY 27, 2014
    [Sales] Blogging for Business - It's Role In Attracting Target Buyers
    With these facts as a foundation, there are several questions a company must address if it is to grow sales in today''s environment. Does it give them the feeling of dealing with an expert or just a sales pitch. When target customers are ready to buy, do they consider your company? This is a key question for any business.
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Sales] Blogging Metrics: What to Measure, How to Measure It, and How Often
    This helps from not only a marketing standpoint, but also sales, as it provides consultants with data on the content that closes deals. How often: This is completely dependent on your product/service offering and the typical length of your sales cycle. Blogging can feel a bit like a self-fulfilling prophecy at times, am I right? Where?
  • TERMINUS  |  FRIDAY, NOVEMBER 13, 2015
    [Sales] Confessions of Former Lead Marketers on Switching to Account-Based Marketing
    The ultimate success of ABM is measured by the boost in the number of accounts that transition from leads to opportunities, and then the number that go from opportunities to closed sales. Influence: Do your targeted accounts have shorter sales cycles, and better win rates, compared to others? It can be really efficient.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 9, 2012
    [Sales] Why Facebook will become the most dangerous company on earth
    Within the next 60 days, an event will occur that may be the most devastating development in the young history of social media and for the businesses and individuals who love it so much. Facebook is going to become a publicly-traded company. If you have ever worked for a public company you can relate to what I am about to say. You and me.
  • HUBSPOT  |  WEDNESDAY, JULY 24, 2013
    [Sales] When to Add or Remove a Persona in Your Marketing Strategy
    You’ve most likely already started to plan out how to create these buyer personas , which people on your sales team will be most helpful in the process, and what each buyer persona’s name might be. This only makes your life (and the life of the sales team working those leads) more chaotic. That’s a great start! But then, you get stuck.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Sales] The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)
    So as part of our annual State of Inbound survey, we put the question to nearly 3,500 marketing and sales professionals. Front-office (marketing, sales, services) professionals generally agree that content marketing is a subset of inbound marketing. In other words, if it’s good, be that. The two are fundamentally different.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, SEPTEMBER 20, 2012
    [Sales] [Video] For Faster Decisions, Be a Decision Guide
    Are you involved in a complex sale with multiple decision makers? If so, they probably don't make decisions too often with regards to what you sell. When you're dealing with today's crazy-busy prospects, the decision itself can be overwhelming. They may not have all the right people involved. They may not include all the right info in an RFP.
  • HUBSPOT  |  THURSDAY, JANUARY 17, 2013
    [Sales] How to Cultivate a Content Culture at Your Company
    Instead, enable anyone in your organization to contribute content, from Sales, to Services, to Development. If they're in a Sales or customer-facing role, it helps establish credibility with leads and customers. The first way is an exchange of tactics we've both employed to make content creation possible in the long term. Poppycock.
  • 6SENSE  |  WEDNESDAY, APRIL 13, 2016
    [Sales] New Gartner Report Examines Why Predictive Intelligence Is a Must Have for B2B Marketers
    In 2006 getting a prospect to fill out a multi-field form to watch a webinar or download a piece of collateral might have been as good as taking them through a full sales qualification process. The increase in content consumption has created a problem of “too many” for sales development teams. The Birth of the Educated Buyer. Latest
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Sales] A 3-Step Guide to Performing Prospect Research (Before You Pick Up the Phone)
    It''s important Sales take the time to collect information and then create more tailored experience from first touch. Typical Sale Size. If you''re looking to learn more about how Sales can use social media to close business, check out this free ebook. One word: context. But we also know that time is precious. Why, or why not?".
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Sales] 9 Reasons Your Emails Get Rejected
    But don’t claim your deals are “once in a lifetime” if you’ll be holding the exact same sale next weekend. Email is not the place to ask for a sale – it’s like asking your date to buy your dinner while you’re still eating appetizers. As with dating, a lot can go right in an email. But (also like dating) a lot can go wron g. Again.
  • B2B MARKETING UNPLUGGED  |  SATURDAY, SEPTEMBER 29, 2012
    [Sales] Why You Need to Stop Publishing Your Newsletter
    Years ago I worked with a sales administrator who had a hoarding problem. How appalled these poor hoarders must be now that anything they might want someone to know can (and will) be tweeted by the nearest sales person to her entire contact list before it’s even out of their mouths. Which is what I want to talk about today. BOCTAOE*.
  • SALES LEAD INSIGHTS  |  FRIDAY, SEPTEMBER 4, 2015
    [Sales] A creative director’s take on marketing strategy and tactics
    So the agency promoted the beer as cleaner and healthier because the bottles were sterilized, and sales went up. Yeah, that’s the current catchall name for what used to be called collateral or sales aids or marketing literature, depending on your generation, and it’s all been used in B2B marketing and sales for more than a hundred years.
  • B2B LEAD BLOG   |  THURSDAY, MAY 20, 2010
    [Sales] Thoughts on how the human touch impacts marketing performance
    Read the interview: “How the Human Touch Impacts Marketing Performance” Share and Enjoy: B2B Telemarketing Human Touch Lead Qualification Marketing Strategy Sales LeadsTweet. Improving marketing performance is not just about implementing the right technology (i.e.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 16, 2013
    [Sales] 10 Ecommerce Predictions for 2013
    Social Media Grows Up -  For far too long, marketers have treated social media as an island from the rest of their strategy—and, in turn, have not reaped any benefits of it being a useful sales tool. Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Every year, Cyber Monday will beat out the last.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Sales] Common Concerns With Marketing Automation: Where Do You Rank?
    Challenges like poor database quality and lack of skilled employees are prevalent no matter the size of your organization; however, smaller companies struggle more with complexity of marketing automation while larger ones struggle with integration and communication between sales and marketing. Follow Pepper North America on Twitter @PepperNA.
  • WRITTENT  |  SUNDAY, NOVEMBER 16, 2014
    [Sales] 7 Ways to Spot Epic Copywriters for Your Site
    But when you’ve invested heavily in your website and need compelling copy that effectively generates sales, leads, and conversions, what you need is an epic copywriter. freelance copywriter relies on his online reputation to land sales and clients. Need some web content for a landing page? No problem, hire a copywriter. Image source.
  • MARKETING ACTION  |  TUESDAY, APRIL 15, 2014
    [Sales] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
    Act-On will use the new capital to accelerate the business on all fronts, including new product development, sales expansion, and brand recognition. The prime directive – for me, and for Act-On’s talented, dedicated staff – remains, as always, to provide the technology and services that help marketing and sales teams to succeed.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 10, 2013
    [Sales] 5 Smart Tips for B2B Content Marketing
    According to a recent study, buyers contact a sales representative after 70% of the buying decision is made. So if you don’t have content that interests them, you’ve lost the sale before you’ve begun. You need to talk with sales, customer service, and product management as well. What does this mean? Produce Good Content.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, APRIL 29, 2013
    [Sales] How to Use LinkedIn to Quickly Build Rapport With Top Executives
    Click here to download the 2013 Sales/LinkedIn Survey: Cracking the LinkedIn Sales Code. ). Gene McNaughton , President of Business Breakthroughs, International , takes his LinkedIn activity seriously. He has to! When your targeted prospects are senior-level decision makers, you don''t get a second chance. Rapport is power
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 21, 2011
    [Sales] CAPTCHA Can Kill Your Conversion Rate
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. Want better results and less abandoning of your website forms? CAPTCHAs carry no meaning.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Sales] Facebook Stats that Every Social Marketer Should Know
    So when you’re posting on Facebook, think about how your sales pitch will look amongst the wedding pictures and new baby photos…that’s right, not so good. Author: Maggie Jones With over 1.23 With that in mind, I was excited to read a new report from competitive intelligence platform TrackMaven: The Marketing Maven’s Guide to Facebook.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 25, 2012
    [Sales] Rules of the Hunt: Book Review
    His topics cover leadership, relationships, sales, marketing, technology, operations, foresight and survival and within each category Michael shares his philosophy’s and experiences that will help any business person move forward faster in their career development.  Ken’s latest book is: “Leading High Performance Sales Teams”. Books
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 24, 2015
    [Sales] Field Events Are Just as Important as Conferences: Here are 4 Reasons Why
    They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads. And your company’s  sales reps  who manage harder to reach areas will LOVE you for doing so). You decide on the format.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 5, 2011
    [Sales] Is This The End Of Social Media?
    He also mentions that Burger King has fired it’s agency despite relative success in gaining social media attention but not sales. The sales and market share figures he conveys cannot be fully attributed to the company’s social media efforts. Is this the end of social media or a new beginning? What do you think? Want more?
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 22, 2015
    [Sales] Your Guide to Email Design
    In this guide, we cover the dos and don’ts of email design for commonly sent emails including email newsletters, sales emails, welcome emails and event/invitation emails. Sale email. Every business hosts a sale or a promotion at some point, and email is a great way to spread the word. How many colors should you use? Fonts.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 4, 2014
    [Sales] New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014
    This may be because the previous mid-market leaders, Marketo and Pardot in particular, have been focusing more on enterprise sales. I had thought that heavy funding would be necessary become a new market leader, which is the way Marketo, Act-On and HubSpot did it. billion. You heard it here first. the hot new feature is…SEO content rating.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 1, 2014
    [Sales] Goodbye Promotional Posts – Preparing for Facebook’s News Feed Update
    Getting sales/leads. For example, a company can ask: “Do certain posts result in sales or increased engagement?”. Facebook recently announced that they plan on making significant changes to their News Feed that could have a big impact on the number of users exposed to a company’s post. What Are Promotional Posts? Getting new fans.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 24, 2015
    [Sales] Marketing to the B2B Millennial: 6 Things to Remember
    This doesn’t necessarily mean they want generic sales pitches thrown at them from every direction, rather, they want to have relevant, personalized experiences with the vendor during the research phase. After the sales cycle begins, don’t call them. Did you know? executives will be eligible to retire in the next 5 years.
  • OPENTOPIC  |  FRIDAY, JULY 15, 2016
    [Sales] How to increase B2B lead quality from your social media traffic
    If that sounds like you, I bet that you’ve been asked plenty of times whether you can deliver more leads to help meet sales. The post How to increase B2B lead quality from your social media traffic appeared first on Opentopic. Marketing ROI Cmo marketing roi
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 5, 2011
    [Sales] Always Be Helping vs. Self-Promotion
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. Are they right? Maybe they are.
  • BIZNOLOGY  |  MONDAY, MARCH 28, 2016
    [Sales] Lead generating machine: is your website actively helping your business grow?
    With this feature, when a user enters their contact information into the form on your webpage, that information will automatically transfer to your CRM to start your sales funnel. Your website must evolve and adapt based on the customer data you gather from a number of sources: your CRM, web analytics, social analytics, sales, and more.
  • B2B IDEAS @ WORK  |  FRIDAY, MARCH 2, 2012
    [Sales] B2B Aware: This Week in B2B Marketing-Socialize, Mobilize & Familiarize
    B2B e-mail newsletters performed better when it came to both lead generation and direct selling, as well as leads generated from sales blasts. Sales bring in new business. Well, according to Cliff Langston, marketing often spends an unfair amount of time reminding everyone in operations, finance and sales exactly what marketing does.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 18, 2015
    [Sales] Email Deliverability Class is in Session
    If your email doesn’t reach your customers, you can’t convert any sales. If you don’t convert sales, you don’t have a job. If you are involved in Email Marketing at just about any level, you know that Deliverability is important. What is Deliverability really? The reality is so much more than that.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, OCTOBER 5, 2014
    [Sales] Join Me at Dreamforce 2014
    Put on by SalesForce.com , it is THE EVENT for people in the sales space. I''m speaking on Wednesday morning. Here are the details: #1 Competitive Edge in Today''s Sales World. If you''re planning on being at Dreamforce this year, I''ll be speaking there. This event is huge. Last year 130,000+ people came from around the world.
  • HUBSPOT  |  SATURDAY, NOVEMBER 21, 2015
    [Sales] 7 Scheduling Hacks to Help You Regain Control of Your Day
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. don't know about you, but my calendar is one of the most valuable tools I use. Between calls, meetings, lunches, trainings, outings, and events, I rely on my calendar to keep me organized -- and sane. Know the feeling?
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Sales] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    The sales team at Conversant Bio used to get a lot of unqualified leads," said Malone. They'd get people who had been searching online for some human tissue-related topic that wasn't specific to what they sold, or people who weren't really a fit from a sales perspective. Take Conversant Bio , for example. The Strategy Shift.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 17, 2011
    [Sales] Can Your Customers Find Your B2B Industrial Company Online?
    How about posting a demo of your complex industrial machinery on YouTube (and letting your sales force use it as sales piece)? Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. Maybe, maybe not.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 9, 2010
    [Sales] Perfect Timing – When to Call a Prospect
    We traded ideas around timing based on a number of factors like the average size of your deal and average sales cycle. Marketo has one customer with a lower cost, transactional product who has seen a 350% increase in likelihood to buy if they connect with the  sales lead within 24 minutes of hitting their website.  Create a process.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 19, 2011
    [Sales] Out with the Old (Marketing) And In With the New
    But, your social media efforts can also generate cost-effective leads and sales. Lunch time provides opportunities for increased sales if you can satisfy a long line of hungry, impatient customers. Use inbound marketing to attract prospects to your sales funnel – like a magnet. Charles Darwin. More Media Options Today.
  • AVITAGE  |  MONDAY, AUGUST 6, 2012
    [Sales] Talking head video
    The narrative has interesting points, especially to a sales person, Video Vignettes talking head video website videoTalking head video is the lowest form of video. It should be minimized as much as possible. It is certainly boring, and generally not very effective. It’s also a poor use of the video medium. Let’s look at why.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 20, 2016
    [Sales] Strategy, Growth, and Account-Based Marketing: A CMO Speaks
    Culture sets the tone for relationships between various groups in any organization – such as the relationship between sales and marketing – as well as setting the tone for planning, goals, responsibilities, and budgets. At Triblio, even as CMO, I’ve spent <50% of my time marketing and >50% of my time on sales and customer success.
  • HUBSPOT  |  WEDNESDAY, JULY 31, 2013
    [Sales] 17 Compelling Stats That Make the Case for Smarter Site Design
    trillion of all retail sales in 2011 were “web-influenced.” 10) 62% of companies that designed a website specifically for mobile had increased sales. As marketers, we''re constantly thinking about our company''s website and coming up with ways to improve it. Questions about it keep us up at night. Could we improve the layout? seconds.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 2, 2015
    [Sales] Stop redesigning your website
    This is the month where the project actually starts, because now we can get feedback from customers (by their testimony yes, but more by counting the actions of what they do) as to whether the site has driven more sales, more conversions, or more of whatever you are expecting your website to do. There. said it. It’s certainly exciting.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Sales] Inspirational Tidbits & Takeaways From #INBOUND14 [SlideShare]
    10,000 people, 180 sessions, dozens of food trucks, and four packed days are exhausting for even the most energetic extroverts, and with all the speakers, seminars, and social events, you’re bound to have missed out on a nugget of wisdom to inspire you on a rainy day in your marketing or sales department. Okay, I’ll admit it.
  • HUBSPOT  |  SUNDAY, JANUARY 20, 2013
    [Sales] LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week
    If your business (or even your competitor’s businesses) relies on online sales in order to be successful, you’ll want to keep this on your radar. Based on the data reported in that last story, it’s clear that tablets are better for driving sales than smartphones. Get your sales and marketing aligned with SMarketing. Awesome.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Sales] Inbound Marketing vs. Outbound Marketing
    When I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. think outbound marketing techniques are getting less and less effective over time for two reasons.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Sales] 4 Lessons From the Most Purposeful Ads of 2014-2015
    Every purchase is mere clicks away; there are increasingly few strangleholds on distribution, proprietary sales territories, patented common goods, price or quality differentials. Advertising used to be about smoke and mirrors. But today, “BEST IN THE WEST” billboards are no longer effective because consumers’ expectations have changed.
  • ANNUITAS  |  TUESDAY, JANUARY 6, 2015
    [Sales] Five 2015 B2B Demand Generation and Content Marketing Resolutions
    Lastly is Conversion content that can be used by sales. This necessitates that marketing educate sales on all of the various content that has been developed as part of the Demand Generation program again, with the aim of providing a seamless experience for the buyers. The real question however, is what is next? The best news?
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Sales] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    For example, you could create different chat rooms for your email team, your content team, and your sales team -- and then only bring people into your room when you need their input, and leave them out when they don't need to be bothered. Sales & Nurturing Tools. Happy Thanksgiving, everyone! See how that works? ;-). Maybe. Enjoy!
  • SALES LEAD INSIGHTS  |  TUESDAY, MAY 31, 2011
    [Sales] B2B marketing and lead generation campaigns: Expert tips
    Peter turns business and sales objectives into provocative, compelling, and highly focused lead generation campaigns. This is another in an ongoing series of tips from experts in. B2B marketing , B2B lead generation & B2B marketing automation. Meet Peter Altschuler , AcquireB2B's Creative Director. In terms they find appealing.
  • SAZBEAN  |  TUESDAY, MARCH 29, 2011
    [Sales] An Example of Using Social Media to Improve Customer Service and Increase Brand Loyalty & Reputation
    Instead of blasting out a promotion to everyone, taking the extra effort to let specific customers know about offers they’ve expressed interest in not only increases the probability of a sale, it also increases brand loyalty and reputation. Anyway, I forget all about @NordstromDave. Now this is customer service. What do you think?
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 15, 2011
    [Sales] Find New Customers Fan of the Month – Don F. Perkins
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. As companies struggle to create quality sales opportunities for sales teams, they turn to lead generation companies like Find New Customers. Perkins. Don F.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 1, 2015
    [Sales] The five things most marketers get wrong about personas
    We have to collect all the actual data we have on our customers as the place to start–surveys, focus groups, social listening, sales calls, call center logs, emails–and synthesize enough of it into the insights we need to make decisions. I’m tired of personas. It’s not that they aren’t valuable. Always.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Sales] 10 Reasons Why Consumers Abandon Online Shopping Carts — And How to Fix Them
    When you don’t capture consumer emails, you lose out on the critical ability to remarket to visitors and keep leads in your sales funnel. This provides an incentive for the consumer while enabling you to capture more sales and increase revenue. 7) Your checkout process is too lengthy. That equals a lot of lost revenue for brands.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 13, 2013
    [Sales] What’s the Future of Business? – @briansolis on Marketing Made Simple TV
    Marketing Made Simple TV “TV on the Web” is a weekly show from the sales lead generation company Find New Customers. Brian Solis. Brian is also author of the new book, What’s the Future of Business? ” In this show, you’ll learn: Why experiences matter to your business. Just click the Yes!
  • KAPOST  |  TUESDAY, APRIL 12, 2016
    [Sales] 5 Tips for Creating Customer-Centric Content
    Observe how people follow a path to purchase online or through sales calls. How did they wander through the website, connect with a sales rep, or research offerings? Organized content that’s well crafted, easy to locate, and relevant to a specific sales stage. If you answered yes to these questions, congrats! The added bonus?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 25, 2015
    [Sales] An Open Technology Platform and Why It's Vital for a B2B CMO
    Key features of an open platform include: Open architecture for accessing best-of-breed marketing and sales applications. Rest assured an open technology platform is vital for any CMO - B2B or B2C. However, in the case of the B2B CMO, it is perhaps even more important. " Open Platform: What It Really Means & Why You Need It.
  • MARKETING ACTION  |  THURSDAY, JANUARY 23, 2014
    [Sales] 7 Call to Action Strategies: Tips and Advice
    Here are some effective CTA strategies you can put to use right now to boost inquiries, customer data capture, and eventually, sales. 1. Above the fold: Include a CTA above the fold on the first page of your site, sales letter, or other content. Having a great offer is not enough if your reader doesn’t know how to respond to it.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 21, 2011
    [Sales] Do Marketers Have Any Credibility?
    First, I think we need to quantify every marketing effort and use our knowledge, courage and leadership to tie all of our efforts to business outcomes in the form of new demand, higher sales and more profitable customers in both the long and short-term. In a recent survey, almost three-quarters of CEOs think marketers lack credibility.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Sales] 10 New Examples of Marketing So Useful, You’d Pay For It
    IKEA built pyramids of free moving boxes throughout the city, and increased sales by 24.7%. Marketo is pleased to feature Youtility on our  Sales and M arketing Book Club   for the month of February. Author: Jay Baer Today’s smart marketers are all about helping their audience — not hyping their products. Lowe’s Fix in Six.
  • BIZNOLOGY  |  TUESDAY, MAY 27, 2014
    [Sales] So what is native advertising?
    In other words, native advertising wants to compel your superconsciousness to share, tweet, retween, like, and +1 rather than just infect your subconsciousness thereby branding you — or even the holy grail of converting you to a sale. Sales staff/. guess we can call it buzz advertising, if you will. The Native Matrix. ad agency.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 4, 2014
    [Sales] The Dangers of a “Good Enough” Solution: The 4 Major Shortcomings of Generic Lead Scoring
    This gets even more problematic if you have sales reps that cover different products or services. So a sales rep can see that while a person shows high interest, he or she has a low fit score and likely isn’t a good lead for your company. We know that it can be confusing to sort through all of the available solutions.
  • ANNUITAS  |  THURSDAY, MARCH 20, 2014
    [Sales] Notes from the Marketing Operations Executive Summit 2014
    RT @RHsays   What does sales need from marketing? “Marketing is now the strategy arm that is leading, sales is following.” Lots of small, digestible thoughts from the show, sometimes retweeted from my colleagues at the event (marked RT at the beginning of the line). Enjoy! Marketing needs to own their tech strategy.
  • HUBSPOT  |  SATURDAY, JANUARY 23, 2016
    [Sales] Want to Be Productive All Day Long? Start With a Morning Freewrite
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. We've all heard that you should never check your email when you first get to the office if you want to start your day at peak productivity. But if this is the case, how should you start your most precious working hours?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Sales] The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]
    The results – nearly a thousand tweets, hundreds of inbound links and 49 sales/opportunities – suggest Stelzner is right: The way to the brain is, indeed, through the eyes. The Sales Lion. by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. link].
  • HUBSPOT  |  THURSDAY, JUNE 11, 2015
    [Sales] Marketing Psychology: 10 Revealing Principles of Human Behavior
    Ever wondered why it's so hard to resist a sale at your favorite clothing store? So if my favorite store typically retails jeans for $50, but I find them on sale for $35, I'll be ecstatic. "I just got a crazy deal on these jeans," I'll think. For marketers, anchoring is important to know -- especially if you're ever running a sale.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 9, 2016
    [Sales] 8 Common Ways Most Content Marketers Fail
    Your support, development, and sales teams can all have a hand in content. Finally, your sales team can create custom content journeys for their prospects. Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. But fear not! Great! Content Marketing
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, APRIL 21, 2011
    [Sales] What is a CRM system really used for ?
    Your CRM System Should Help You Understand Your Sales Engagement. As well as understanding your prospects and customers and allowing you to tune your communications so that they’re better aligned, eventually your going to end up in a sales engagement. Relationships form when there’s an affinity between a group of people.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, FEBRUARY 16, 2011
    [Sales] Dare To Be Different And Differentiate Yourself Or Die
    Why Is Differentiation Difficult When Its Not Customers make decisions in different ways, like in sales , auditory, visual and kinaesthetic and other styles. Everything will become a commodity eventually so you must differentiate to avoid being commoditised and price led. Get it into the public domain and fast.
  • WRITTENT  |  WEDNESDAY, MARCH 5, 2014
    [Sales] 15 Storytelling Techniques for Writing a Better Brand Story
    You’ll use your brand story everywhere–blog posts, ebooks, videos, networking, speeches, elevator pitches, sales calls, even your business plan. sales calls, elevator pitches, videos, speeches) is not the same as writing for the eye (e.g. The About Us page is one of the most visited pages of your website. Or do they disappear?
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