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  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 2, 2011
    [Sales] How to Find New Customers – our highly acclaimed white paper
    As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. “ Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.&# B2B Demand Generation | How to Find New Customers. How to Find New Customers.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 21, 2013
    [Sales] Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene
    Related Resources: Do You Expect Your Inside Sales Team to Practice Alchemy? Webinar Replay: Teleprospecting that Drives Sales-Ready Leads. Tweet The quality of your database represents the quality of your customer and prospect relationships. For instance, at best, your email will be tuned out, ignored or lost. Step #1. Step #2.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 1, 2010
    [Sales] The Top 5 Skills You Need to be a Marketable Marketer
    Sales skills - The revenue cycle doesn’t belong solely to Sales.  Marketers are responsible for demand generation, product marketing and social media interactions – all of which rely heavily on sales skills. These include: Analytics skills – Take responsibility for your marketing.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Sales] What Investors Expect From Modern Marketing Executives
    VCs want a detailed breakdown of your marketing funnel, and they want to see that you are working well with your counterpart in Sales. “I always look at the handoff between Marketing and Sales. What are your expectations around Marketing, your expectations around Sales, and do you have alignment around that?
  • AD YOUR COMMENT HERE  |  TUESDAY, AUGUST 2, 2011
    [Sales] Think Social Business, Not Social Media.
    You can also measure how much money you are earning by calculating the social media impact in online and offline sales as well as the volume of discount or coupon redemptions. Times have change, and so it has the way people advertise and market their business. But, missing out 0n what? It is imperative to set objectives and goals.
  • NUSPARK  |  FRIDAY, NOVEMBER 29, 2013
    [Sales] Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects
    Related Posts: Social Media for Sales How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Targeting Audiences Not Looking for You; Advertising Options for B2B. LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects.  Receiving introductions from connections.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 20, 2010
    [Sales] B2B Lead Generation Using a Business Blog
    On the other hand, the sales team is probably complaining about the quality of B2B leads generated by your marketing team. They want better qualified and sales-ready leads. People in sales are not very interested in spending time nurturing suspects and prospects, that’s marketing’s job. The focus here is definitely on quantity.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 23, 2011
    [Sales] Infusionsoft Helps Clients Map Their Marketing Strategy
    In fact, the company’s research has found that nearly half its clients do almost no email, using the system instead primarily for sales automation and service. Rather, Infusionsoft clients have valued labor savings they gain from having one integrated system for marketing, sales, e-commerce, and service. Okay, that was totally unfair.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SATURDAY, OCTOBER 8, 2011
    [Sales] [Free video] Communicating Your Value
    This video is part of a How to Turbo-Charge Your Sales series to launch Entrepreneurial Selling , a new online training program especially for entrepreneurs. I'm part of the faculty, along with some other people whom I highly respect. Got some free time this weekend? Take a look now. It's well worth your time!
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 5, 2013
    [Sales] Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it
    At the other end of the scale, 20% of respondents represented companies with more than $1 billion in annual sales. ” Read the original post at Social Media Marketing Reaches Maturity. Editor’s Note] Social media marketing is playing a larger and larger role in Digital Marketing programs today. Twitter is too low too.).
  • INBOUND SALES NETWORK  |  FRIDAY, SEPTEMBER 28, 2012
    [Sales] If You Are Waiting For Your Customers To Call You – You Are Too Late!
    In today’s Business-to-Business, sales and marketing process you need to consider the following factors: Decisions are no longer made by a single person. Lengthy sales cycles may take one to three (or more) quarters to close. Then in tandem with the sales teamwork at nurturing that prospect along their buying process.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 18, 2012
    [Sales] Create Content that Gets Results!
    B2B marketers often build content with the sale in mind, and yet they discuss all [.]. It’s no surprise when we say that content is king on the Internet. And, everyone knows that optimizing your site, and your content will bring you more traffic to your pages. But how effective is your content to illicit results?
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Sales] Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey
    The release includes exciting new functionality that enables marketing, sales, and support teams to optimize the value of the sales and support calls that play such a critical role in the customer journey. Today Ifbyphone announced the availability of the Winter 2014 Release of our Voice360™ solution.
  • THE ROI GUY  |  WEDNESDAY, DECEMBER 18, 2013
    [Sales] Is Marketing and Selling Your Technology Solutions to IT Execs a Losing Proposition?
    If you are marketing and selling technology solutions to IT executives, this article is for you, and essential to your 2014 sales and marketing plans. The share of technology decisions made by IT is at an all time low, this according to IDC research, which indicates that business buyers now fund 61% of all technology spending.
  • ILLUMINATING THE FUTURE  |  SATURDAY, AUGUST 27, 2011
    [Sales] Learning to Love Uncomfortable Silences
    But this exhange between Uma Thurman and John Travolta came to mind recently when I was reflecting on the outcome of a sales call.  . In recent research on top sales people , author and consultant Steve W. But what he means is that sales people need to establish a position as a trusted authority. Mia:   Don't you hate that?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 17, 2012
    [Sales] The Impact of Online Video on Customer Support [CHART]
    Sign Up now for Chart of the Week  to get a sales and marketing performance snapshot in your inbox every week! by Andrew Stivelman | Tweet this In November, I asked what now appears to have been a rhetorical question:   Is YouTube replacing the Printed Manual? What better proof could there be? 
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Sales] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    Content will be more tied into sales starting at the very beginning of the creation process,  says Farnsworth. “Before Content marketers are discovering that digital assets designed specifically for those topics are rocket fuel for driving inbound sales leads.”. By NewsCred Contributors, Kylie Jane Wakefield and Lauren Mangiaforte.
  • SAZBEAN  |  THURSDAY, OCTOBER 27, 2011
    [Sales] 10 Simple Steps to Social Media Success
    100 new engaged Twitter followers a week,” “$5,000/month in new online sales,” etc.). 2. Identify Your TARGETS. These should relate to your key business objectives. Be as specific and quantitative as possible (e.g. Emotionalize Your BRAND. This is what makes your business venture so special/unique/worthy of advocacy. Identify Your AUDIENCE.
  • AVITAGE  |  MONDAY, AUGUST 6, 2012
    [Sales] Talking head video
    The narrative has interesting points, especially to a sales person, Video Vignettes talking head video website videoTalking head video is the lowest form of video. It should be minimized as much as possible. It is certainly boring, and generally not very effective. It’s also a poor use of the video medium. Let’s look at why.
  • CRIMSON MARKETING  |  MONDAY, JUNE 17, 2013
    [Sales] 3 Lessons to Improve Customer Loyalty
    But why do sales and marketing still have trouble breaking down their barriers ? As a marketer, the first thing you understand is that you’re not always operating under measurable value and concrete data. So how do you make marketing a little more “operational”? 1.  It’s all about making and keeping promises.  ” 3.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Sales] Converting Trial & Freemium Users: Keep Selling Post-Trial
    However, that doesn’t mean that your nurturing program should end just because the trial period expired and you didn’t get the sale. Depending on the response you get (particularly if the response is: “I just haven’t had the time”), you can trigger a follow-up call from inside sales.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Sales] Why a Customer-Obsessed Culture is About More than Persona Marketing
    Not all sales operations teams have budget to invest in e-learning for their training initiatives. Lastly, the marketing team must cohesively work with sales, services, IT, and operations to identify joint business priorities, and deliver consistently and with the same tone. Good work! Not all marketers have marketing automation.
  • B2B LEAD BLOG  |  TUESDAY, APRIL 30, 2013
    [Sales] Post show emails: You Were Tested, Here Are the Results
    Copy embed mailto:sales AT reachforce.com. Or if you need immediate answers,  click here for a pretty rapid response  from the wonderful people of ReachForce sales. I’m super proud of Team ReachForce for working so hard, looking so good and making you all feel welcomed. And for the metrics hungry, it was a serious winner with a 42.8%
  • MARKETING ACTION  |  MONDAY, FEBRUARY 24, 2014
    [Sales] Digital Marketing Glossary, Part 2
    One of the things I found instructive was the different outcomes Eric postulated:  The direct outcome of lead generation is new contacts available for sales or marketing ; the direct outcome of demand generation is that your audience is more likely to purchase your products or services. Lead nurturing :  Most leads are not sales-ready.
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, JULY 16, 2012
    [Sales] 3 Steps for Social Selling
    ” Using social media relationships to start sales cycles is slowly but surely replacing timeworn cold calls. This post explains how companies must first implement a three-step corporate social selling strategy before sales teams embark in inbound marketing via social media. Read 3 Steps for Social Selling in its entirety here.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Sales] Make Your Marketing Automation Work For You
    Marketing automation increases sales productivity by 14.5% and reduces marketing overhead by 12.2% (Nucleus Research). Marketing automation can align marketing and sales teams with enhanced communication and transparency through integration with CRMs. They can also examine the larger picture such as quarterly sales numbers.
  • SAZBEAN  |  TUESDAY, JANUARY 13, 2015
    [Sales] Rules for Creating an Engaging Corporate Video
    Budget properly with a line item for Internet linkage to drive sales and brand reputation. We no longer live in a day where video advertising is cost prohibitive, being played solely before big screen movies or prime time TV shows. Just make sure that you follow some fundamental rules in creating your marketing media. Speak to Your Customer.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 2, 2015
    [Sales] What B2B Marketers Need To Know About Social Media Advertising in 2015
    billion in projected mobile sales for Facebook, Twitter’s new algorithm, and even more social networks looking toward expanded advertising, 2015 promises to be a big shake up for social media. Over the past few years, advertising on social media has grown in sophistication. This new area comes in the form of mobile application advertising.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 14, 2013
    [Sales] B2B Marketing: Moving Beyond Campaigns
    Consider the following statistics: 57% of the buying process happens before a buyer contacts sales. Is your B2B marketing activity still built around a series of campaigns? Q1: Security. Q2: Cloud and Mobile. Q3: Lower Cost. Q4: Compliance. Like an old Model T, it might look nice, but it just isn’t practical anymore. Of course not!
  • HUBSPOT  |  TUESDAY, DECEMBER 30, 2014
    [Sales] How to Simplify Your Writing
    When you boil down to the crux of that long, convoluted sentence, you come up with: "The difference between good or bad photos can make or break the sale." It’s the same concept using fewer words, less clutter, and less confusion. 8) Use short sentences. I love reading simple writing. It’s clear. It’s easy to understand. Come with me."
  • VOICE-BASED MARKETING  |  MONDAY, JULY 21, 2014
    [Sales] 5 Reasons SMBs Should Be Tracking Marketing Spend
    You can turn anyone who answers the phone into a knowledgeable sales professional. For many SMBs, your receptionist, office manager, or whoever is nearest the phone is responsible for converting incoming calls into sales—whether they have sales expertise or not. SMBs have a lot on their plates. You can reach target audiences.
  • CRIMSON MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Sales] Jamie Barnett, Netskope CMO: How to Earn Trust and Get Buyer Attention with Thought Leadership
    Buyers may not even know that you exist, and they certainly do not want to hear from your sales people! In the fast paced world of technology marketing, it’s challenging to convince potential buyers to pay attention to you. They do, however, crave information and best practice that can help them to stay on top of their game.
  • VIDYARD  |  FRIDAY, SEPTEMBER 26, 2014
    [Sales] Account-Based Marketing: The Key to B2B Success
    However, no matter how well us marketers do, it seems like sales is never satisfied. The first step to fixing the problem here is to connect with the sales and align on the most valuable accounts for your company. Typically when we think about lead gen, it’s about generating as much quantity as possible. Lead Nurturing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 25, 2010
    [Sales] The clash of the social media know-nothings
    Maybe have never even had a sales job or a college-level marketing class. And I don’t mean new “followers.&#   I mean sales. The know-nothings. You know who I’m talking about right?  Social media “marketers&# who have never practiced marketing.  Enough has been written about that. billion. Every Cash flow.
  • HINGE MARKETING  |  TUESDAY, MARCH 3, 2015
    [Sales] How Your AEC Firm Can Go from the Shortlist to Winning New Business
    With the help of our friends at RAIN Group , we examined 42 separate factors to determine how the firms that won the sale distinguished themselves from those that came in second. There ended up being ten factors that combined to predict success in closing the sale. How can these insights help you close more business?
  • CRIMSON MARKETING  |  MONDAY, MARCH 16, 2015
    [Sales] How To Compete In An Omni-Channel World
    Online shopping, predicted by Forrester to exceed $370 billion by 2017, will still account for just 10% of all USA retail sales. Onlineshopping predicted to exceed $370 billion by 2017, accounts for 10% of USA retail sales Click To Tweet. Clicks are beating bricks with “Endless Aisles.”. What’s emboldening this trend? Actually—wrong.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Sales] 3 Ways a Pop-Up Shop Can Help Your Ecommerce Company Build Relationships
    Notice that the goal is relationships, not sales? Sales are nice, but pop-ups have a unique ability to build relationships between customers and brands, so the goals are often driven more by marketing and awareness than revenue. In this environment, consumers crave personalized interaction. Focused Learning and Testing. Conclusion.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, NOVEMBER 5, 2010
    [Sales] Is RFID Getting Primed to Change Digital Marketing?
    Significant to this is that many RFID suppliers appear to be trending toward growth in sales. Mike Fuqua. As I walked toward a digital wall monitor I noticed the image changing to a jacket similar to the one I was wearing and with it a shirt and pair of pants with text indicating “great match.” Tweet This! Share this on Facebook. Digg this!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Sales] 3 Questions You Should Ask About Your Content Marketing Strategy
    The content you create will support all of your sales and marketing efforts. by Kaila Garrison | Tweet this. With so much pressure to build a content marketing strategy, where does one begin? How will I measure success? How do I make the most of my efforts? What purpose does my content serve? Purpose. What problem are we trying to solve?
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Sales] Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It
    Studies show that inbound calls often convert to revenue 10 to 15 times more frequently than web leads, making them the lead type sales managers want most. True ROI from a campaign isn’t measured in calls generated by your marketing, but rather in new accounts and revenue generated from those calls by your sales reps or clients.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 10, 2012
    [Sales] The More Industrial Marketing Changes, the More it Stays the Same
    Here are some other key findings from their report: 83% of the companies expect their sales to increase in 2012 and 35% of them are spending more on marketing in 2012 than they did in 2011. An integrated industrial marketing approach may be a better strategy depending on your target audience’s preferences and your sales process.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 18, 2014
    [Sales] Florida gets its own BtoB demand generation agency – Find New Customers
    As companies face consistent challenges in sales and marketing and profits fall, they find it harder and hard to tackle things like: Buyer Personas. Almost all of those companies know sales and marketing, but none of them say they are nice. Why does that matter? Content Marketing. Lead Nurturing. Lead Scoring. Social Media.
  • INBOUND SALES NETWORK  |  FRIDAY, MARCH 22, 2013
    [Sales] Why You’re Digital Demand Generation Programs Suck!
    But I am not talking about simply getting a name, title and phone number, or someone who filled out a form to win the latest hot gadget. I am talking about generating truly sales qualified leads. The #1 one job of any B2B company’s marketing department is to produce sales qualified leads. All I can say is….The The Truth Hurts. Perhaps.
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 21, 2014
    [Sales] Top 8 Reasons You Need to Include Call Analytics in Your Reporting
    Without knowing what drives calls, you can’t attribute sales opportunities and revenue from those calls back to their source. With all of the different marketing technologies available today, it is now possible to capture each and every interaction your company has with each contact associated to a sales opportunity. Call Tracking
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Sales] 5 Ways To Use LinkedIn For Prospecting
    When we did our 2013 Sales & LinkedIn survey , lots of people shared their thoughts and strategies about how they were using LinkedIn. Since their staff is well trained to keep annoying sales guys away, LinkedIn helps me find them.". That's key for our big ticket items and longer sales cycle.". That is so true today.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, MARCH 16, 2011
    [Sales] How to Bake a White Paper from Scratch Series
    One white paper can serve many purposes and plays a very important role in the sales cycle process. If you were to ask me which marketing content product I’ve been asked to create most often, it’s hands-down the white paper. However, there can be a bit of mystery about what exactly a white paper is.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 18, 2011
    [Sales] Hug your customers and prospects
    Contact Find New Customers at (516) 495-9350 or by emailing sales at findnewcustomers.com. If there is one mistake I see businesses make each and every day, it is this: They fail to show some love to customers and prospects! Case in point, we use a marketing automation software product – we’ve paid them a lot of money.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 19, 2011
    [Sales] Can Barnes and Noble engage Borders customers?
    Barnes and Noble recently acquired the customer list from Borders in the sale of assets last week at bankruptcy court. There’s no heavy-handed product promotion or push to close a sale. The federal bankruptcy court approved this sale. Image by markhillary via Flickr. ”  And that was back in January 2011. The subject.
  • SAZBEAN  |  THURSDAY, MAY 3, 2012
    [Sales] Social Media in Business – A Historical Perspective – Future of Publishing
    The customers frequently upload it to social media, which creates more sales. In 1998, Ramon De Leon’s Domino’s franchise started using AIM to communicate with customers, which De Leon says was social media “before the word even existed.” Now, De Leon creates video content for customers of their product, their pizza, being made and delivered.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 21, 2011
    [Sales] Marking the 100th anniversary of the PR profession’s identity crisis
    Since then I have morphed into new careers like sales, marketing, business development, consulting, and teaching, but there is a little piece of my heart that will always belong to PR. I started my business career as a public relations professional 30 years ago. So I’m disheartened that the same tired questions about “what is PR?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 27, 2010
    [Sales] Can your website pass the 20 second test?
    There are four messages you need to deliver in those precious moments that will determine whether somebody is a sales lead or a passerby: 1) Graphic impact. Create another touch point between you and this sales lead. Twenty seconds. That’s about the amount of time you have to grab a visitor’s attention on your website.
  • PWB MARKETING BLOG  |  THURSDAY, OCTOBER 27, 2011
    [Sales] How To Optimize Your B2B White Papers For Google
    If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. So how do you get your stuff noticed?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 28, 2011
    [Sales] How to Get Through Gatekeepers When Cold Calling.
    gatekeepers hold their positions at companies because they are very good at their job – a side from overseeing all aspects of general office coordination, they know exactly how to monitor and manage inquiries from sales professionals like us. asked them, “What was your biggest challenge this week when making your dials?”
  • THE FORWARD OBSERVER  |  MONDAY, JUNE 23, 2014
    [Sales] How Long Does Inbound Marketing Take to Reach Success?
    At that point, the sales person could influence more of the sales process since they had the leverage of information. content marketing strategy mapped to your persona’s sales journey. Results are not immediate but they are long term. growing number of companies are awakening from their long, outbound marketing slumber.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 11, 2010
    [Sales] How Much B2B Content is Enough?
    Also keep in mind that your content is largely taking the place of the interactions your sales reps would normally be having with prospects. At last week's MarketingProfs B2B Forum in Boston, Michele and I hosted a content marketing roundtable. One participant asked how her company can determine when it has produced enough content.
  • FATHOM  |  MONDAY, JUNE 9, 2014
    [Sales] Why All Marketing Is Digital Marketing
    Increase sales transactions. (35%). The point being that if a marketer in the Wanamaker period said she wanted to increase lead generation, traffic volume, visitor engagement and sales transactions, you would nod up and down and think, “I get that.” What, are you crazy, Paul? Maybe I am, but hear me out. All the time.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JUNE 26, 2013
    [Sales] [Video] 4 Tips to Avoid Pure Price Competition
    Here are 4 tips to help you overcome price competition in sales. 1. The moment Karen walked into my office, I knew something was wrong. "I might as well be selling wastebaskets," she said. "No matter how much I try, customers just don''t care about the differences between our system and the others. It''s just pure price competition.”.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 27, 2013
    [Sales] Small team? Think Big! 5 Strategies for Small Businesses
    Align Sales and Marketing KPIs. Don’t just talk about alignment between sales and marketing – make it happen! There’s only one way that the sales team will ever recognise marketing as true partners – marketing needs to have skin in the game and start speaking the same language. How do you compete? Invest in What You’ve Got.
  • VIDYARD  |  TUESDAY, FEBRUARY 25, 2014
    [Sales] 5 Steps to a Successful Video Content Audit
    video content audit will keep you organized, effective, and ensure you’re producing videos that support your sales team and all parts of the funnel. As a sales asset? Once both your sales and marketing teams have sorted through your video library, it’s time to focus on the assets you’ll need going forward.
  • INBOUND SALES NETWORK  |  TUESDAY, JANUARY 17, 2012
    [Sales] Top 5 Things B-to-B Companies Can Do To Generate High Quality Leads
    After you have persuaded someone to show interest, email is the perfect medium for staying in touch and moving the prospect along the sales cycle, using tools such as marketing automation. But they can also work early in the sales cycle, when the prospect is not even aware of the problem. percent of their budgets on trade shows.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 21, 2014
    [Sales] Content Marketing: How Will It Affect You in 2014?
    Track Results to sales  - start by nudging readers to some call-to-action to start an engagement and then follow it through to a sale. Content marketing is becoming more of a focus with all of us, and for it to be effective like any other tool, you need to have a plan and strategy.
  • LOOPFUSE  |  TUESDAY, NOVEMBER 2, 2010
    [Sales] How To Job Hunt Like a Spy (Part 3)
    Last week, we added Taking Your Website to the Next Level to the Sales & Marketing Best Practices exchange.  Since there is a lot of very useful information in this article, I thought I would share some highlights.  Your “brand” is your company’s identity (company name, logo, slogan, etc.) Best Practices Recommendations: Practice.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 27, 2014
    [Sales] Social Supremacy for Your Business: Facebook Groups vs Google Groups
    Related Stories 10 Tips for Getting Started With Social Sales On [Insert Network Name] If Marketers Can’t Figure Google Plus Out, Let Your IT Department Manage It 6 Social Media Trends for 2014 to Watch Evolve. Social Media Apps Facebook facebook features Facebook group Gmail Google Google Group Social network Twitter
  • MI6 MARKETING AGENCY  |  SATURDAY, APRIL 2, 2011
    [Sales] B2B Marketing Framework
    In the past sales people were the providers of information to customers. They were the primary conduit that customers relied upon for industry updates, new product introductions and updates on how to benefit more from the sales persons company’s products. Foundation for B2B Marketing. What is a framework? To manage a project.
  • WINDMILL NETWORKING  |  MONDAY, MAY 5, 2014
    [Sales] The Answer to Finding Nonprofit Donors: Social Media
    For profit marketing experts are bullish about using social media to generate new leads: “At least 58% of marketers who have been using social media for three years or longer state that it has helped them boost sales. On average, marketers spend between four and six hours on social media each week. While marketers do … Continue Reading.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Sales] How to Produce 269 (or more) Content Assets From a Single eBook
    It can be overwhelming to keep up with the quantity of content required to fuel the ever-growing number of distribution channels used to reach target buyers, from blogs to social media to marketing automation and beyond, not to mention content for sales enablement and account management… But it doesn’t have to be so much of a struggle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 16, 2012
    [Sales] Six ways visual content marketing can blow your mind
    Stunning product shots increase sales, even for digital products. By {grow} Community Member Mars Dorian. When I started blogging, I was determined to build a powerful online presence around my personal brand.  I conjured Rambo-like courage and grit. Grrrr. After a year of pure sweat and daily commitment, I was not gaining any traction. It
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 23, 2011
    [Sales] Slaman Khan talk at TED 2011
    Monday to Friday, Jeff Ogden is the President of the B2B lead generation consultancy, Find New Customers – they help companies design and deploy best practices demand generation programs – so sales gets good leads. Love these talks at TED – “Ideas worth spreading&#. Ain’t life grand! Kudos to you!
  • INTEGRATED B2B  |  TUESDAY, MAY 6, 2014
    [Sales] New report: B2B buyer behavior online
    Software Advice has released a new report on online B2B buyer behavior , detailing business implications for inside sales professionals in 2014 and beyond. The And for the hungry B2B marketer, there are a few pointers worth noticing. Who would have thought? The post New report: B2B buyer behavior online appeared first on IntegratedB2B.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Sales] A Year in Review: Why 2014 Was HubSpot's Best Year (So Far)
    Surrounded by over 10,000 people at our INBOUND conference, the impact that inbound has had on marketing, sales, and business was undeniable. Our team worked diligently to solve for the customer, successfully launching a CRM , Sidekick Sales Acceleration, and updates to our marketing platform driven entirely by customer feedback.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, SEPTEMBER 27, 2010
    [Sales] Wake Up, Boss! Your Salespeople Need Help
    This isn't just about sales. Recently, one of our best sales people went out on maternity leave. We’ve got a great value proposition: high-quality sales leads, pay-per-lead, no contractual term, no up-front investment. Certainly, something has changed in the world of business-to-business sales. know the answer.
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 2, 2014
    [Sales] How Avid Launched Its Award-Nominated Lead Scoring Program
    Establish Communication Between Sales and Marketing. Babloyan, who was tasked with leading Avid’s lead scoring program improvements, says the very first step in the process was to get buy-in from the entire company—especially sales. So I worked with sales to get criteria and put scoring in place, and they just didn’t care.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 7, 2011
    [Sales] Advanced Lead Scoring Secrets — Moving from ‘Good’ to ‘Great’ as a B2B Marketer
    The goal is simple — nurturing a lead until it is sales ready — but to do this marketers have to operate like a tenured sales professional, carefully managing the nurturing process in response to the buyer’s signals. B2B Lead Generation | Uncovering quality prospects using lead scoring. Enjoy and thank you, Adam. __.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 6, 2012
    [Sales] Interesting Stats on B-to-B Marketers Thoughts on Social Media
    The study drives home some alarming points on how many of us are less than satisfied with the performance of our website, social, search marketing and sales conversion efforts. We all are getting into social media in some fashion. Some more active than others, but how are we doing and what do we think of this new media? So what do you think?
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Sales] Let’s Get Personal: Customizing the Call Experience for the Consumer
    Personalizing emails can improve click-through and conversion rates, targeted nurturing can increase the number of sales opportunities, and personalized web experiences can generate more revenue. 35% of Amazon’s product sales result from their recommendation engine ( VentureBeat ). Marketing has become extremely personal.
  • MARKETING ACTION  |  TUESDAY, AUGUST 20, 2013
    [Sales] Problem: Leads Fall Out Mid-Funnel. Solution: Nurture Them
    Your top-of-funnel efforts are generating interest, you’re getting inbound traffic and plenty of leads, but too many just stall out in the middle of the funnel and never make it to that engagement with sales. If they can engage with you, often their behavior will tell you when they’re ready to talk to sales. Are they opening emails?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 6, 2014
    [Sales] Pay attention to me: do gimmicks really work in digital marketing?
    What companies need to consider though before aiming for a viral post or video is whether such a thing would really enhance the business reputation or enhance sales. Everyone loves a funny or amazing online tidbit, but it does not always translate to a sale. Creativity in marketing is often the thing that sets businesses apart.
  • PR MEETS MARKETING  |  SUNDAY, APRIL 11, 2010
    [Sales] How much does a fleece jacket cost?
    noticed a wall of fleece zipper jackets on sale. I was shopping at the GAP the other day looking for a cardigan or sweater. Perfect. In typical GAP fashion, there were several different colors available – grey, baby blue, pink, etc. checked the price of the grey one – $15. Nice – just what I’m looking plus inexpensive.
  • CLIENT BRIDGE  |  THURSDAY, FEBRUARY 17, 2011
    [Sales] Essentials of Content Marketing
    You're building a case for many sales. Then ask for the sale. Good content marketing is a way to find customers and persuade them to buy in today's economic environment. Every piece of content should be rewarding. That's how it becomes a habitual click-through. Fluff and overselling turns away your audience. Lead by example.
  • INSIGHTIQ BLOG  |  WEDNESDAY, JUNE 6, 2012
    [Sales] Contact Strategies at Work
    There is no lack of holidays—from those as traditional as Christmas all the way down to National Donut Day—that retailers use for the purpose of making a sale. Flash sales, seasonal promotions, and events that occur monthly or weekly all engage customers to make purchases. And you must try the new product; it’s on sale!
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 16, 2014
    [Sales] Using Twitter Influencers to Drive Traffic to your Ecommerce Store
    Related Stories Yes, Social Media Can Drive E commerce Sales (and quite easily) 10 Tips for Getting Started With Social Sales On [Insert Network Name] 3 Reasons ANY Company Can Benefit From Social Customer Service. If you have a small following on Twitter, it’s tough to get your Tweets heard.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Sales] Three Views On The Future Of The CMO
    The Collaborative Strategist Did we really need the marketing automation software industry to be born to realize how important it is for marketing to be in lock step alignment with sales? Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Technology Transcendence For kids today, technology is omnipresent.
  • HUBSPOT  |  FRIDAY, APRIL 27, 2012
    [Sales] 7 Clever Email Campaigns That Get Customers Buying Again
    An MIT study via SeeWhy showed that 90% of ecommerce leads go cold within one hour, but when remarketed to, spend 55% more! 2) Wishlist Sale. This remarketing campaign is genius because it addresses that purchase blocker by alerting me that something I wish I could have is now on sale. But that doesn't mean they'll always remember to.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 23, 2010
    [Sales] You’ll find 3 superb white paper on Bto
    You’ll find 3 superb white paper on BtoB sales and marketing at Find New Customers. And they are free. link] #marketing #b2b.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 9, 2014
    [Sales] What is the ROI on Delight?
    Prospects have a glimpse into the thought leadership and collaboration of not just the sales person, but the community of users. by Mindy Barenblat | Tweet this Delighting customers gets a lot of lip service as a “good idea,” but it can be hard to get buy-in. Delight does not always reflect in short term ROI. Would you fly them again?
  • VIEWPOINT  |  THURSDAY, AUGUST 22, 2013
    [Sales] Good Reads for B2B Marketing - Are You Achieving High Performance Marketing?
    Online content in the sales and marketing industries is constantly changing. If you have high click-through rates and an abundance of leads being routed to sales, then you’re achieving that right? The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Maybe not.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2012
    [Sales] Achieving Revenue Disruption Through SMarketing
    One of the biggest trends in business organization for 2012 will be how businesses can better align their sales and marketing organizations. Businesses with mature sales and marketing organizations are seeking ways to improve their efficiency and generate more leads and customers without having to blow up the size of their teams.
  • MARKETING INTERACTIONS  |  TUESDAY, JUNE 15, 2010
    [Sales] In B2B Marketing the Sum is Greater than the Parts
    Especially in a complex B2B sale. I see two possible interpretations for this response. BtoB Online published a collection of data charts revealing a variety of input from marketers around lead generation and management. This chart shows how marketers rate the importance of a variety of goals: *Note that column 5 indicates the most important.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 12, 2013
    [Sales] Content And Technology Will Define The Future of Marketing
    As imperfect as they are, the tools that now exist to manage demand generation, connecting content to promotion channels to lead nurturing to sales, well, the world really has changed very quickly in that regard. To review, Mark Schaefer discussed culture and  the future of search. Ann Handley called for more brands to become  Content Brands.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Sales] Is Email Marketing Making a Comeback?
    With email marketing you can address buyers by name and use internal marketing intelligence to deliver more customized messages based on where your buyers are in the sales funnel or even where they are located. Email marketing was once the staple of online marketing solutions, and it’s easy to see why. The short answer is: no. Be human.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 27, 2012
    [Sales] Lead Generation - Stop Throwing Good Money at a Bad Solution
    If you are like most sales and marketing executives these are the circumstances that you face every day. 11% of sales people have a really good understanding of their customers’ buying process. That means by just taking the time to understand how your customers buy - instead of why they buy - you could see sales go up by 38%.
  • INBLURBS  |  TUESDAY, OCTOBER 16, 2012
    [Sales] The Debate Results: Will Technology Kill the Call Center?
    Her professional experience spans journalism, sales, advertising and SEO marketing. Last month, I told you about an upcoming online debate called: “Will Technology Kill the Call Center?” and Etech Global Services. The group talked about trends in customer contact channel utilization, technology and the future call center.
  • PAUL GILLIN  |  TUESDAY, FEBRUARY 14, 2012
    [Sales] Industrial Age Thinking Thwarts Potential of Internal Social Nets
    For example, a sales rep trying to close a deal with a German company can discover an accounting employee who speaks fluent German and leverage that person’s skill to help get the business. He asked my business unit to build a computer lab that employees could use at any time to play and experiment. There was even a NeXT machine.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 24, 2011
    [Sales] Leveraging the “Virtuous Cycle” to Drive Outsized Revenue Performance
    by Phil Fernandez Just this past week I heard an NPR/MarketWatch piece on how the nation’s surprisingly robust retail sales data were causing economists to believe that the much hoped for “virtuous cycle” was finally starting to kick in. Pretty soon, everyone in sales is getting better (more “ready to buy”) leads from marketing. 
  • B2B LEAD BLOG  |  FRIDAY, AUGUST 19, 2011
    [Sales] Friday Wrap-Up: This Week in B2B Marketing Tips
    Ways Sales & Marketing Can Bond at Dreamforce Just a handful of days until our team heads west to set up shop at Dreamforce and the buzz around the office is getting louder and louder. Not Metallica loud (check out the last tip in the post), mind you, but
  • LEADER NETWORKS  |  THURSDAY, AUGUST 18, 2011
    [Sales] Designing Metrics for Online Customer Communities
    Look to marketing, product development, customer care, R&D, and of course sales to identify what driven them to succeed, and look for arenas where community has been in clear, demonstrable support. Community managers send reports off to leadership with fingers crossed and a heavy heart because they know the data isn’t truly indicative.
  • PROTEUS B2B MARKETING BLOG  |  MONDAY, JULY 27, 2009
    [Sales] Why Rebranding Often Fails
    As competition heats up and sales start to stagnate, companies often seek to breathe new life into the brand through rebranding. In all too many cases, however, those expensive rebranding efforts fail to yield the desired business results. Here are some of the key reasons why rebranding often fails.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Sales] Walmart Evolves with SoLoMo
    In October of 2012, Walmart said the company expects to meet its $9 billion online sales projection for the fiscal year ending January 2014; while not close to Amazon’s 62 billion in net sales, it is nearly double Walmart's 2011 online sales of $4.9 By its very definition, the phrase “paradigm shift” implies disruption.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 19, 2011
    [Sales] Content Marketing is a Practice
    Content: After all of the above are defined and integrated, content is developed to execute the strategy which can include the objectives of lead generation, lead nurturing, sales engagement and customer retention and loyalty. I read an article yesterday that stated a few things I'd like to counter about content marketing.  
  • PHOENIX RISING  |  WEDNESDAY, AUGUST 12, 2009
    [Sales] If you Can't Say Something Nice, SHHH, Say Nothing!
      Do you like it when a sales rep starts telling you how bad all the alternatives are except the thing he wants you to buy -  his product.   Especially if that sales rep is really aggressive. So says the wise Thumper. Who's Thumper?      Ah come on, you remember Thumper.    How?
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