SALES PROSPECTING PERSPECTIVES | TUESDAY, JUNE 19, 2012
[Sales] Window Shoppers vs. Tire Kickers
As sales professionals we come across these types of people all the time. Knowing how to tell the difference between a “Tire Kicker” and a “Window Shopper” is critical and will help you eliminate wasted effort while building more sales pipeline. Remember, Interest is the counterfeit of need.
LOOPFUSE | MONDAY, NOVEMBER 14, 2011
[Sales] Turn your product into your marketing with LoopFuse Custom Events
Now both marketing and sales have visibility into what their end-users are doing, or in some cases not doing, in real-time. Using scoring rules such as this can quickly identify a prospect that is actively using the service to the sales team. This last weekend marked the release of LoopFuse v3.34. Custom Events Explained.
LOOPFUSE | MONDAY, FEBRUARY 22, 2010
[Sales] Summary of 5 Ways Marketing Automation Provides Job Security for.
Download a free copy of 5 Ways Marketing Automation Provides Job Security for Marketers Tweet this Blog Post Tags: Job Security , Marketing Automation This entry was posted on Monday, February 22nd, 2010 at 5:30 pm and is filed under Customer Acquisition , Marketing , Marketing Automation , Sales. Leave a Reply Click here to cancel reply.
GREAT B2B MARKETING | FRIDAY, JUNE 25, 2010
[Sales] I Used to Be a Pusher – by Christopher Ryan
With a thick skin and relentless attitude, sales will eventually come. That’s why there is a major push towards the pull model in B2B marketing and sales. Why You Need to Explore the Pull Marketing Model. In other words, it’s all a numbers game. Throw enough email, ads, phone calls, etc. Why not get started now?
HUBSPOT | MONDAY, FEBRUARY 11, 2013
[Sales] 101 Sure-Fire Ways to Make People Hate Your Marketing
You should probably include it in your tweet about your sale on hammocks. Time to shove a call-to-action for them to 'Contact Sales.'. 80) Have sales follow up with leads prematurely. Your marketing and sales process promised that your IT software package included this, that, and the other thing. and probably some leads.
B2BMARKETINGSMARTS | WEDNESDAY, OCTOBER 27, 2010
[Sales] Two more ways to keep the camels out of B2B marketing.
To help keep the CEO, sales manager, or product manager happy, many of my clients compromise the practices they use their B2B marketing programs. It basically addresses the differences between a sales-oriented and market-oriented organization. The question was: “Your biggest marketing challenge is _?. Survey Customers.
IT'S ALL ABOUT REVENUE | SUNDAY, DECEMBER 23, 2012
[Sales] Do Those Holiday Emails Really Get Read? [CHART]
Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! by Egan Cheung | Tweet this Today, we launched our holiday greeting - the Flinch who Hated Modern Marketing. It made me wonder how all of you, our customers, are doing with your holiday greeting emails… Do you do them?
SAZBEAN | MONDAY, AUGUST 16, 2010
[Sales] Choosing the Right KPIs for Your Business
Or help people who are selling their house get more value out of the sale. I’m often asked what KPIs (key performance indicators) are the most important for understanding how a business is doing online. My answer is always “It depends. There’s not a set of KPIs that works for every business. Understand Your Business.
PHOENIX RISING | TUESDAY, APRIL 6, 2010
[Sales] The Plan was a Success but the Business Died
When I was first working as a sales rep for computing systems, I was over quota, always. Whether it's in our personal or business lives, we often just plain need to change our plans to be successful. The question is, do we alter our course, or do we just keep going according to plan? Once I dug in, I wouldn't let go.
PHOENIX RISING | WEDNESDAY, JANUARY 20, 2010
[Sales] Keepers of the Truth
Ask yourself- when was the last time you made a decision based on real-world audience input, instead of the opinions of your executive team, or that engineering manager or sales leader? Reality comes from our markets, not ourselves. seek customer, prospect and partner feedback before I ever begin to brainstorm a strategy.
BUSINESS GROWTH DEVELOPMENT | FRIDAY, AUGUST 24, 2012
[Sales] Never Cold Call Again Review
Hello fellow sales professional, You’ve probably been looking for a review of Frank Rumbauskas Never Cold Call Again System and you’re either based in the UK and wondering if this American has anything useful to offer (of just hot air) or you’re a US resident looking for a professional opinion about the product before you buy.
BUSINESS GROWTH DEVELOPMENT | FRIDAY, DECEMBER 2, 2011
[Sales] Property Market Predictions for 2012-2016
The transaction surge is good news for the property market, as it has seen extremely low sales levels during the recent economic turmoil. Figures from HM Revenue & Customs revealed that sales for 2011 were down 5% compared with 2010. However, house prices are also predicted to rise by 4.5% in 2013-14. in 2013-2014. Business
BUSINESS GROWTH DEVELOPMENT | MONDAY, JUNE 20, 2011
[Sales] People Die But Stories Live On
Written by business development consultant Nic Windley who also advises businesses in the capacity of a marketing consultant and sales consultant to generate more leads and convert more sales. Les may have gone, but his stories will live on. You see, Les for all his faults was a real character and lived life to the full and then some.
EB2BLEADS | MONDAY, APRIL 18, 2011
[Sales] Low Friction Brand Awareness Strategy
Historically there have only been a few ways that a business could gain traction in a market using either a sales or marketing led approach. The status quo in business, especially sales and marketing is breaking down because people are free to talk, share and develop their own ideas. Begged your way trough. Bought your way in.
JILL KONRATH'S SELLING TO BIG COMPANIES | MONDAY, DECEMBER 30, 2013
[Sales] Special Event: SalesFest 2014
As a speaker at this event, I''ll be joined by these pros: Jeff Shore , sales expert and author of the brand new book Be Bold and Win the Sale , which is officially being released on that day. It''s four experts talking--even bantering--about what it takes to be better and bolder in sales and in life. million copies worldwide.
MODERN B2B MARKETING | MONDAY, JUNE 25, 2012
[Sales] 5 Often Missed Opportunities for Marketing Automation
When this is the case, your company has to rely on others’ expertise to drive sales. by Maria Pergolino Recently, Marketo hosted over 1200 people at our annual user conference, bringing customers, employees, industry luminaries, and prospects from all over the world together. Influencers – Trying to get the attention of a blogger?
FOLLOW THE LEAD | THURSDAY, JANUARY 17, 2013
[Sales] The power of direct-line prospecting
Most sales representatives prefer to call prospects’ direct phone numbers, but sales expert Ted Martin says that relatively few reps have any idea how to get those digits. That’s the focus of a new article Martin wrote for ZoomInsights. To demonstrate … Continue reading →
DIGITAL B2B MARKETING | THURSDAY, JANUARY 9, 2014
[Sales] Change Is Overdue
I’m sick of crappy content, fluffy sales claims and advice that ignores the real issue. 'I’ve had it! And I hope you will help (more on that in a minute). I’m tired of issues without examples, of the content marketers that are afraid of naming names and creating conflict. In one sense, it is true. The Black Hole of Content.
B2B IDEAS @ WORK | FRIDAY, SEPTEMBER 2, 2011
[Sales] B2B Social Media Marketing Case Study: My Fortunate Failure
Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. I want to tell you about a recent project of mine, but first I need to give you some background on what led up to it. Try 30 blogs in 30 days.”
HUBSPOT | WEDNESDAY, SEPTEMBER 1, 2010
[Sales] How to Write a Whitepaper That Will Capture Leads
Kuno Creative is a Certified HubSpot Partner Agency based in Avon, OH that specializes in building brands and capturing sales leads. When someone signs up for your whitepaper on your landing page they are connecting with you and allowing you to connect with them further, i.e. move them further down the sales funnel. Style. Intent.
HUBSPOT | THURSDAY, MARCH 15, 2012
[Sales] A Marketer's Guide to Accumulating Awesome Online Reviews
That's right, it's just like getting an inbound link or closing a sale. Tailor it to Your Point of Sale. It makes sense; the point of sale is the height of customer euphoria. Tip: Incentivize your sales and customer service team to collect positive customer reviews. So, how important are online reviews to consumers?
HUBSPOT | THURSDAY, OCTOBER 7, 2010
[Sales] Research: Content Beats Contact for Generating Leads
analyzed over 40,000 customer landing pages and first looked at the conversion rate of landing pages that used words indicating some sort of "contact" or sales type process compared to the conversion of pages that did not include those words. Click here to register now. Free Webinar: Science of Lead Generation. Connect with HubSpot
STORIES THAT SELL | WEDNESDAY, NOVEMBER 7, 2012
[Sales] Customer Case Studies: More Effective, Loss Costly
In a 2011 survey by TechValidate , 126 B2B marketing and sales professionals weighed in on their challenges and strategies for content marketing. Case studies (written) came in next to last, with sales presentations as the only piece of collateral that was considered less costly. Conclusion.
YOUR SALES MANAGEMENT GURU | MONDAY, OCTOBER 14, 2013
[Sales] The Man Who Sold Hot Dogs
Sales fell fast, almost overnight. “You’re right son,” the father said to the boy. 'The Man Who Sold Hot Dogs. In the US there has been a lot of talk about the Government shut down, worldwide economic troubles and car bombs…I thought you might enjoy this thought provoking story…Ken. He was hard of hearing, so he had no radio.
SAVVY B2B MARKETING | FRIDAY, APRIL 15, 2011
[Sales] Weekly Wrap Up - April 15
You'll stop wondering after reading how these three blogs have driven site traffic, downloads, and sales opportunities. In the two years since we started Savvy B2B, we have always enjoyed compiling the weekly wrap up. So much bloggy goodness! This week is no exception. Have another favorite post from the week? Let us know in the comments.
SAVVY B2B MARKETING | FRIDAY, OCTOBER 15, 2010
[Sales] Savvy Week in Review - Oct 15
by @ardath421 Think your sales and marketing teams are in lockstep? How can the leaves already be turning?! If like us you feel as though the days are whipping by, sit back, relax, and soak in these great reads. We promise they're worth your time! Are You Defining Now or the Future? Should we stop marketing to the CIO? FUN ALERT! Tweet
SAVVY B2B MARKETING | FRIDAY, JUNE 4, 2010
[Sales] Savvy Week in Review - June 4
Using Content Marketing To Make Sales and Eliminate Puffery by @RussHenneberry Russ Henneberry challenges companies to stop beating their chests and instead prove their worth by delivering valuable content -- and offers a few examples of how it can be done. Happy Friday, everyone! Ever heard of "Absence Thinking?"
HUBSPOT | WEDNESDAY, OCTOBER 17, 2012
[Sales] The Marketer's Ultimate Guide to Using Dynamic, Personalized CTAs
The idea is, you should show your visitors different CTAs depending on their particular stage in the sales cycle. Sales Qualified Lead. Map your website pages to different stages of your sales cycle , and set up your Smart CTAs accordingly. By now, you probably understand the importance of segmentation in marketing. Not at all.
FEARLESS COMPETITOR | TUESDAY, JUNE 19, 2012
[Sales] Purchases are fun, but…….they don’t move the business needle
Too often we confuse business purchases with what is truly required to generate business results, especially quality sales leads for salespeople. Sales lead generation takes a lot more. We enjoy buying things, like cars, golf clubs, iPads, and vacations. I do too. Problem is, just spending money does not move the business needle.
THE B2B RESEARCH BLOG | WEDNESDAY, JUNE 5, 2013
[Sales] B2B content marketing research
Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). 'Content marketing works. Focus on quality not quantity. Make time.
IT'S ALL ABOUT REVENUE | SUNDAY, MAY 27, 2012
[Sales] Do “Green” Companies Grow Faster? [CHART]
Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! by Stephen Streich | Tweet this We hear a lot from companies about being good corporate citizens and helping their communities. But what impact does a brand’s reputation have on growth? Do “Green” Companies Grow Faster?
FEARLESS COMPETITOR | TUESDAY, JULY 30, 2013
[Sales] How Can You Get Rid of Negative Content Online?
blog every day here at the award-winning sales lead generation blog Fearless Competitor and over time this negative result appears less and less. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. Aplicor and Jeff Ogden are friends.
STORIES THAT SELL | FRIDAY, OCTOBER 8, 2010
[Sales] Customer Stories Actually RELIEVE Your Best Customers
More importantly, create case studies that answer the questions that prospects typically ask current customers and sales reps. "I’m so glad we’re finally doing this interview because maybe I won’t have to take as many calls." " That’s an actual quote from a customer being interviewed for a case study.
STORIES THAT SELL | WEDNESDAY, AUGUST 18, 2010
[Sales] Copywriters: Homework Makes You a Better Case Study Writer
Your story may not deliver maximum sales potential. Copywriters: Today’s the first day back to school where I live. Neighborhood kids are donning their new backpacks, books and shoes. Homework isn’t just for school kids. Now’s the perfect time to talk about the studying you have to do as a case study copywriter. The risk?
MARKETING INTERACTIONS | TUESDAY, JULY 6, 2010
[Sales] The Contagious Content Challenge
Over the weekend, I received an email from a reader of my book, eMarketing Strategies for the Complex Sale, sharing his success with contagious content. With his permission (he requested anonymity) I'd like to share with you what he discovered. read your book and am beginning to implement your strategies. And, that was it.
MARKETING INTERACTIONS | TUESDAY, MAY 25, 2010
[Sales] Demand Gen Academy for B2B Marketers
Aligning Sales & Marketing: Less Frustration, More Revenue - Brian Carroll, Scott Mersy. Genius.com has been facilitating a lot of research into the B2B marketplace to learn more about what's changed for marketers, as well as for buyers. Track: Lead Generation. Tweet to Deal - Geoffrey Moore, David Thompson. Track: Lead Management.
CRIMSON MARKETING | TUESDAY, DECEMBER 3, 2013
[Sales] Why CRM Fails to Manage Partner Relationships
” Unfortunately, CRM systems aren’t designed to deal with these indirect sales situations. Your focus extends to your entire network to include more than the direct sale. 'CRM applications are capable of various functions. But is all this creative modification affecting the way you manage those relationships?
CRIMSON MARKETING | MONDAY, NOVEMBER 18, 2013
[Sales] Mastering Content Marketing In 11 Easy Steps
Calls to action help your buyers move through the sales funnel. “Remember that each sale will be the result of many much smaller conversions throughout the buying process.” Focus on the right customers. Don’t overwhelm yourself by targeting too many segments and customers. Hire a managing editor. ” 3. ” 4.
ACSELLERANT | SATURDAY, JULY 6, 2013
[Sales] Story + Video = Powerful B2B Marketing
They then translate those stories into watchable videos that are effective sales tools. 'B2B products and services are complex. It’s nearly impossible to communicate effective B2B marketing messages in a brief enough time frame for today’s short attention span prospects. Well-produced video is a way to get peoples’ attention and hold it.
FEARLESS COMPETITOR | THURSDAY, JANUARY 19, 2012
[Sales] How Big Should Our Marketing Budget Be?
What percentage of sales-qualified deals do you win? How many sales-qualified leads will you need to make the revenue goal? What percentage of marketing-qualified leads turn into sales-qualified leads? Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.
B2B VOICES | THURSDAY, OCTOBER 24, 2013
[Sales] A Manifesto for B2B Communicators
Understand your customers’ needs.B2B customers have longer sales cycles and typically make large investments when they buy from companies. There’s a wealth of B2B information to read to keep you focused and thinking: From B2B magazine to a long list of B2B marketing blogs and B2B sales blogs. What are their pain points?
SALES PROSPECTING PERSPECTIVES | TUESDAY, APRIL 17, 2012
[Sales] You Can't Cram for Teleprospecting
Teleprospectors will occasionally get a little lucky stumbling on a solid sales opportunity without excessive effort. We’ve all heard the saying “Cold calling is a numbers game.” The two must work hand-in-hand otherwise you’ll be cleaning up after unfocused reps making blind dials. Not fun. What’s next?
FOLLOW THE LEAD | TUESDAY, OCTOBER 25, 2011
Today we launched what will be the first of many editorial features that will offer real, actionable insights into sales and marketing automation and database quality issues. Our first ZoomInsight feature is on the “10 Steps to Avoid Spam Filters…and … Continue reading →
SALES PROSPECTING PERSPECTIVES | THURSDAY, FEBRUARY 6, 2014
[Sales] How to Successfully Execute a B2B Marketing Strategy
It was written by AG Salesworks'' Senior Vice President of Marketing and Sales Richard April. 'Editor''s Note: This blog post is an excerpt from the eBook Marketers Making a Difference: Volume 3 about creating a comprehensive B2B marketing strategy. This will provide visibility to manage topics, themes, guest posts, frequency, etc.
VIEWPOINT | TUESDAY, JANUARY 24, 2012
[Sales] Is It Really B2B, Or Something Different All Together?
Sales. Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Marketing to the business consumer takes a special pedigree. Logistics companies aren't on Twitter.
PAUL GILLIN | FRIDAY, JULY 29, 2011
[Sales] Awareness E-Book Raises the Bar on Social Measurement
The most successful of those are reporting direct correlations between social media marketing and sales, and they have certain practices in common. The question of how to measure social media performance, particularly in a marketing context, continues to be one of the industry’s hottest topics. Monitor Social Conversations.
GREAT B2B MARKETING | WEDNESDAY, NOVEMBER 10, 2010
[Sales] To Automate or Not to Automate Your B2B Marketing – by Christopher Ryan
You will probably have problems if your program is not designed to easily integrate with your sales force automation (SFA) system. I just read an excellent article by Lauren Carlson titled Tailwinds for Marketing Automation Software. The project was a spectacular failure. If you can’t figure it out without a trainer, don’t use it.
MODERN B2B MARKETING | TUESDAY, OCTOBER 12, 2010
[Sales] Advancing the Revenue Revolution: Why You Need Revenue Performance Management
But what is interesting is how they are going about it, with the largest proportion of CEOs selecting increasing sales as their number one strategy to achieve their growth goals. This caught my attention, not because I disagree, but because increasing sales is a goal rather than a strategy. I face them as well.
B2B MARKETING INSIDER | THURSDAY, MARCH 17, 2011
[Sales] Nine Variables To Consider When Creating Remarkable Content
Craig is also the author of the popular sales and marketing blog, The Funnelholic , where he writes about b2b marketing issues including demand generation and lead management. Prior to Focus, Craig worked for Sales Ramp where he designed, built and managed lead generation and inside sales strategies and processes for high-tech startups.
FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 26, 2013
[Sales] The Power to Get In – @SOARSelling with David and Mahrnelle Hibbard on Marketing Made Simple TV
Most sales programs teach you how to sell to a prospect, but how do you get in the door in the first place? 'SOAR Selling: How To Get Through to Almost Anyone;the Proven Method for Reaching Decision Makers. Marketing Made Simple TV exists for one reason only. To deliver ideas and insights to help YOU improve YOUR business results.
FEARLESS COMPETITOR | THURSDAY, JULY 11, 2013
[Sales] Why Should You Check Out the Fun Show Marketing Made Simple TV?
And if you sell to top marketing and sales leaders, see below why you should sponsor this show. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. And we’ve had remarkable guests on the show too. Our guests are awesome! YouTube.
HUBSPOT | FRIDAY, JULY 1, 2011
[Sales] Top 5 Metrics for Auditing Your Social Media Marketing ROI
Revenue is the ultimate indicator of social media marketing success, but depending on your sales cycle, it can be many months before you have closed customers from a social media campaign. Participating in social media can have a number of beneficial business applications such as facilitating customer service and boosting public relations.
PAUL GILLIN | MONDAY, AUGUST 6, 2012
[Sales] An Intelligent Approach to Influence Measurement
This addresses the problem of lead quality, which is the biggest cause of sales waste. Awareness’ strategy is smart: It will focus on providing the core data mining and filtering technology and work with partners to deliver results to whatever marketing or sales automation tool they prefer. Victory will go to the swiftest.
HUBSPOT | MONDAY, JULY 2, 2012
[Sales] 10 Marketing Pairings That Go Together Like a Steamy Summer Romance
That means marketers still have some work to do if they want the leads they generate to be sales-ready, and that's why the top marketers are investing time and effort into lead nurturing campaigns that help push leads further down the sales funnel, to a point where contact from Sales makes better sense. Danny and Sandy. or 200.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 30, 2011
[Sales] A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6
By now everyone has read the three tactical pillars of this acquisition: Salesforce will integrate Radian6 into their Sales and Service Cloud, giving reps on both ends of the customer lifecycle much-needed insights into buyers and prospects. by Joe Payne | Tweet this. My iPhone blew up this morning. Surprise? In fact, we manage over 1.7
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, OCTOBER 31, 2013
[Sales] The hurdles to truly “social” video experiences
In other words, the industry views and sells itself as a commodity and not as a key sales and marketing tool. Evolving Consumer Behavior – My company sells to the sales, editorial, and marketing teams. In other words, the industry views and sells itself as a commodity and not as a key sales and marketing tool. We observe.
HUBSPOT | FRIDAY, JUNE 7, 2013
[Sales] Facebook Kills Sponsored Stories, Cuts Ad Products in Half
These changes should help marketers be more specific about what they want to do with their Facebook ads -- get more in-store sales, generate more conversions, get more app installs -- and they actually, you know, do that. To be honest, it''s hard for me to remember how Sponsored Stories differ from the 26 other ad products Facebook has.
SAZBEAN | SATURDAY, NOVEMBER 16, 2013
[Sales] Top Internet Marketing Strategy Links for the Week of November 11, 2013
'Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing
IT'S ALL ABOUT REVENUE | SUNDAY, MARCH 9, 2014
[Sales] How To Build Up Social Media Marketing Like LEGO
LEGO employs four different ways of measuring and tracking ROI: Direct sales; the ability to build brands; efficiency monitoring; and the ability to do damage control. 'by Amanda Batista | Tweet this The new LEGO movie theme song declares, “Everything is awesome!” Do your brand’s social media followers feel the same about your channels?
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | SUNDAY, DECEMBER 11, 2011
[Sales] Q&A: Trouble Setting Up a Follow-Up Meeting
Or should I push for a firm time commitment/due date for any follow-up action no matter how harassed they are so I can keep in control of the sales process? If you hate "controlling" the sales process (which I personally do), here's an option. TERRY ASKS: I help people with new product launches. Their input is critical. One more thing.
JILL KONRATH'S SELLING TO BIG COMPANIES | TUESDAY, FEBRUARY 5, 2013
[Sales] Stop This Cold Calling Insanity!
Download my Value Proposition Kit today to learn more about how to create irresistible sales messaging So, you still think that cold calling is a good idea? Look, I'm from the great state of Minnesota, and as you can see from looking around me, I've done a lot of cold calling in my life. Nothing special!". It isn't! So that's your choice.
HUBSPOT | WEDNESDAY, JANUARY 1, 2014
[Sales] Looking for Your First Job in 2014? Here's Some Advice From HubSpotters [SlideShare]
” David Weinhaus ( www.davidweinhaus.com ), Channel Sales. 'If you''re graduating from college this spring and you''re one of the 99% of seniors who haven''t nailed down a post-college job, today''s a big day. It''s 2014. It''s time to start getting serious about life after college. Advice for the Class of 2014, From HubSpotters.
DELICIOUS B2BMARKETING | TUESDAY, JULY 31, 2012
[Sales] Top Social Media Measurement and Tracking Tools
Sales & Marketing. --> Bloggers. --> Resources. Advertising/Sales. Sales/Business Development. --> ENTER a CITY and/or SELECT STATE. Web Designer, Sales/Mktg - Md. Sales Executive - New Jersey. -->. --> Grab this swicki from eurekster.com. -->. Sales Meeting. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio.
CONTENT MARKETING FOR BI | WEDNESDAY, APRIL 20, 2011
[Sales] How to Bake a White Paper from Scratch: Part Four – The Consumption
Sales meetings – White papers are great tools to leave behind after a sales demo or meeting. Sales training – You’d be surprised what your sales team can learn by reading your white papers. So there you have it—a nicely-written, neatly-formatted, white paper. Now, it’s sitting there, all shiny, just begging to be read.
MODERN B2B MARKETING | FRIDAY, JUNE 10, 2011
[Sales] Measuring The Success Of Your Demand Generation Efforts
The distinction between traditional lead generation and evolved lead generation is that with the latter, leads are qualified before they go to sales. Any leads that aren’t sales-ready are kept with marketing for lead nurturing. Raw leads, funnel transitions, meetings and appointments, proposals, time to sale – the list goes on.
FEARLESS COMPETITOR | SUNDAY, MAY 19, 2013
[Sales] How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
Our custom research, consulting, and training cover topics such as Account Based Marketing, Brand Positioning, Thought Leadership Marketing, Loyalty and Net Promoter, Sales Enablement, Social Media, and Solutions Marketing. 'Research based membership firm uses innovative approach using Marketing Made Simple TV to promote their offerings.
AD YOUR COMMENT HERE | TUESDAY, DECEMBER 6, 2011
[Sales] HubSpot Launches New Marketing Grader Tool
Are my marketing efforts generating enough leads and sales? HubSpot added a new tool to its Grader suite, today. The Marketing Grader – a replacement for HubSpot’s Website Grader tool - analyzes 30+ measures of marketing effectiveness and grades the business on a 1-100 scale. Competitive Benchmarking). Lead Generation). Blogging).
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 10, 2012
[Sales] SetLogik Offers B2B Marketers a Real Marketing Database
originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. I’ve now done more detailed research into the SetLogik B2B data management system I mentioned in my Dreamforce post. If anything, I’m even more impressed.
B2B MEMES | TUESDAY, OCTOBER 9, 2012
[Sales] Digital First, Not Foremost
This, I take it, is what Digital First Media CEO John Paton, much criticized of late , is getting at when he said that his “digital first strategy is centered on the cost-effective creation of content and sales and not the legacy modes of production.”. John Paton: Misguided, or misunderstood? Print sucks!”. Try This Test.
PHOENIX RISING | TUESDAY, JANUARY 26, 2010
[Sales] A Lesson From a Ski Hill
My skis left the tracks in this super glue and the next thing I know - I'm face planted on the groomer with a yard sale all around me. I learned a lesson at Squaw Valley yesterday. It was a rough day. Over a foot of our famous Sierra Cement and more coming down. Sierra Cement is heavy, heavy snow - think skiing slurpies.
SAZBEAN | FRIDAY, NOVEMBER 30, 2012
[Sales] Launching a New Affiliate Marketing Program, Part 1: Tracking Platforms
Both track the essentials: impressions, clicks, conversions, and sales amount. There are four steps involved in launching an affiliate program. I’ll review the first two steps in this article. As a merchant launching a new affiliate program, you should be able to complete these two steps in a month or so. News & Notes
SAZBEAN | WEDNESDAY, JULY 11, 2012
[Sales] 16 Ways to Simplify Your Prospects’ Decision-Making Process
CEB is not the first organization to tout simplicity as a key driver in increasing conversions and sales. In an effort to break through the clutter and get the attention of more potential customers, are marketers going too far? – 16 Ways to Simplify Your Prospects’ Decision-Making Process by Ellie Mirman. News & Notes
SAZBEAN | MONDAY, JULY 9, 2012
[Sales] Where Good Content Goes Wrong
Maybe you stripped your content of the kinds of bias that qualifies as sales copy. Between Google Panda and Penguin most people are taking a good hard look at their content strategies. Or at least they should be. And if it does, there are some ways to re-vitalize it. It’s Too Commercial. News & Notes
SAZBEAN | SATURDAY, MARCH 17, 2012
[Sales] Top Internet strategy, marketing and technology links for the week of March 17, 2012
Steps for Increasing Sales with Pinterest (Social Fresh). Here are the top Internet strategy, marketing and technology links for the week of March 17, 2012… Four Things Your Blog Must Do [Slide Show] (Marketing Profs). Better Email Results…Instantly! ProBlogger). Your Master List of Low-Hanging Marketing Fruit (HubSpot).
SAZBEAN | MONDAY, FEBRUARY 20, 2012
[Sales] The Ins and Outs of Marketing Automation Software
Designed to organize campaigns and automate repetitive tasks, marketing automation software has simplified the lives of marketing executives and employees, allowing them to efficiently handle tasks and move leads to sales. Today, software solutions offer a variety of features, ranging from lead generation, email marketing, and data analytics.
SAZBEAN | THURSDAY, DECEMBER 8, 2011
[Sales] How to create marketing that people welcome, share and act on!
We get bombarded with dull, uninspiring sales messages all day and see them as an intrusion, rather than something of value – How to create marketing that people welcome, share and act on! There’s a huge difference, between someone receiving your message and listening to your message. What do most of us do? by Jim Connolly.
ONPATH | WEDNESDAY, SEPTEMBER 12, 2012
[Sales] How to Sell Big to Small Business
Here's a way you probably haven't thought about to boost your sales, market and sell to people who own a small business. Get your free selling to SMB Reports, here. Small businesses are an excellent market. They're mostly middle class and with average household incomes of $91,000 (7% above the national average). Want to know more?
ONPATH | FRIDAY, JUNE 1, 2012
[Sales] Algonquin College - Winner of Marketo Revvie Award
They describe the ROI experienced in terms of an improvement in number of qualified leads, lead conversion, deal size, win rate, customer acquisition costs, and /or sales cycle length. Congratulations to the Revvie Award Winners! Most Dramatic Business Impact. Winners will be celebrated on May 24th, 2012 at the Marketo User Summit.
VOLACCI | FRIDAY, OCTOBER 25, 2013
[Sales] BADcamp Must-See Session: Building Dynamic Visitor Experiences with Drupal Rules, Tokens, and Actions
Easily build a profile for future engagement, send emails, show different content, connect them to the sales team, and more. 'If you''re out in Berkley, California this weekend, stop by BADcamp to see Volacci''s CEO Ben Finklea lead an amazing session titled, "Building Dynamic Visitor Experiences with Drupal Rules, Tokens, and Actions."
HUBSPOT | WEDNESDAY, MARCH 9, 2011
[Sales] 8 Lessons From HubSpot’s $32 Million Round with Salesforce, Google, and Sequoia
You Can’t Take Your Foot Off The R&D Gas Anymore - Traditionally “late” stage rounds like the one HubSpot just raised is put primarily to work into sales and marketing at the expense of R&D. Yesterday we shared some exciting news, announcing our Series D investors. This turned out to be one of our better decisions.
HUBSPOT | WEDNESDAY, DECEMBER 29, 2010
[Sales] 7 Proven Facebook Marketing Tactics
read a case study where sales reps worked with local retailers and promoted their events through Facebook updates and photos. It’s been quite the year for Facebook. The company is nearing the 600 million user mark. It announced its new email massaging system. And Mark Zuckerberg was named Time magazine’s Person of the Year.
THE POINT | MONDAY, FEBRUARY 4, 2013
[Sales] A Really Useful B2B Marketing Benchmark Report from Optify
Or is it simply because many companies feel they “should” be doing paid search when maybe it’s just not a fit for their business or sales model? You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The metrics reported by B2B benchmark reports can also be grossly misleading.
HUBSPOT | MONDAY, OCTOBER 28, 2013
[Sales] Louis C.K. Just Made the Only Banner Ad I've Clicked This Year
Check it out: The ad leads to his website , where his latest special is for sale, along with some of his other work. 'Louis C.K. probably isn''t interested in being known for his marketing prowess, but. he''s kind of nailing it. He did the same when he distributed his special on his own for just $5. His "call-to-action"? It''s just.
BIZNOLOGY | THURSDAY, JANUARY 23, 2014
[Sales] Customer experience and digitalization
For example, offline data points (direct mail, catalog) and point-of-sale information is difficult to connect to the digital cookie pool, which is needed for attribution measurement. Professionals find it challenging to source content management technology due to the wide array of business use cases and content technologies to support them.
B2B MARKETING INSIDER | TUESDAY, JANUARY 7, 2014
[Sales] Is This The Year Of Big Data For Marketing?
do not believe it will impact only consumer-based businesses as logistics, partner ecosystems, sales relationships and product development – all can be improved with better insights and connectivity. 'A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. My Take. What do you think?
SOCIAL MEDIA B2B | TUESDAY, MARCH 20, 2012
[Sales] 3 Unique Ideas from SXSW B2B Social Media Panel
Show the connection from social to sales. At this year’s SXSW, one of the strongest B2B social media sessions was the panel “ Social Media in the Underground World of B2B.” ” The panel provided eye-opening insight and touched on some unexpected topics, making it an invaluable learning session for B2B marketers.
IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 20, 2013
[Sales] How to Produce 269 (or more) Content Assets From a Single eBook
It can be overwhelming to keep up with the quantity of content required to fuel the ever-growing number of distribution channels used to reach target buyers, from blogs to social media to marketing automation and beyond, not to mention content for sales enablement and account management… But it doesn’t have to be so much of a struggle.
TRADESMEN INSIGHTS | THURSDAY, APRIL 7, 2011
[Sales] 5 Tips to Improve Your B-to-B Direct Marketing Efforts
Social media may be the hottest topic around the water cooler at work, but when it comes down to generating sales, direct marketing still fills a need. Your best list is an internal one that’s a combination of leads from traditional marketing efforts, as well as input from your customer service, outside sales and warranty cards.
FOLLOW THE LEAD | THURSDAY, DECEMBER 6, 2012
[Sales] From 0 to 5,000 qualified prospects in a year
Ryan Patenaude had to build a sales organization from the ground up. When The Focus Group put him in charge of sales for Focus EduVation, the new spin-off had no customers, no prospects and no business! Patenaude needed to get … Continue reading →
THE B2B RESEARCH BLOG | TUESDAY, FEBRUARY 18, 2014
[Sales] Branding is b t
The relationship is with me – the sales guy – not the corporate brand. '“Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. Even if it wasn’t, buyers are rational and put emotions to one side. And anyway our brand is just fine, the logo is great.”. Sound familiar?
B2B MARKETING INSIDER | TUESDAY, JANUARY 25, 2011
[Sales] The State Of The Union In B2B Marketing
Why can’t we align with sales? Ask most B2B Marketers what their biggest challenge is and they’ll say “ How To Align Marketing With Sales. Maybe marketing and sales simply need to merge and become one: eliminate the line altogether because after all, what customer wants to be sold to or marketed to? The U.S.
B2B MARKETING INSIDER | TUESDAY, MAY 18, 2010
[Sales] 7 Common B2B Social Media Marketing Mistakes
To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. All rights reserved
SAVVY B2B MARKETING | THURSDAY, MARCH 31, 2011
[Sales] 4 Smart Ways to Repurpose Content
OF COURSE, you are going to have to change the style of the original copy, but again, the marketing and branding messaging should be consistent with your more formal sales collateral. You guessed it – it’s in the B2B marketing world. But you have to be careful. You should really read that article before you start reusing.
MODERN B2B MARKETING | TUESDAY, MAY 8, 2012
[Sales] Turning Marketing Into a Revenue Center: Interview with Debbie Qaqish
Revenue Marketing People (RMP) includes key stakeholder alignment with executives and sales and defining the roles, skills and competencies required for a successful Revenue Marketing Practice. This includes providing training and development, defining new organizational structures, and empowering sales with new tools and processes.
BLUE FOCUS MARKETING | SUNDAY, JUNE 5, 2011
[Sales] The Future of Pharma Marketing: In need of a social media & digital injection (Part 1)
According to the L2 Digital IQ Index: Pharma & Healthcare Providers,April 18, 2011, Report. “Drug companies have relied on their sales representatives – and often a catered lunch – to reach doctors and shower them with samples.”. Social Media Goes Untapped in Pharma. This list may include regulatory concerns, the FDA, HIPAA, etc.
VOLACCI | MONDAY, AUGUST 19, 2013
[Sales] 5 Ways Breaking Bad is Killing the Competition with Content Marketing
DVD sales and episode downloads have made that model a thing of the past, and AMC does a great job selling and promoting their revenue generators. Every piece of online content, and many of the commercials all point viewers towards DVD sales or episode downloads. Audience engagement and interaction . Create paying customers.
SYNECORE | WEDNESDAY, JULY 17, 2013
[Sales] Social Shopping: How Brands Can Capitalize
It looks like social media does indeed have a hefty ROI, according to a new study , “From Social to Sale: 8 Questions to Ask Your Customers” by Vision Critical. However, the Vision Critical study does bring up some very important questions brands need to wring out of their would-be customers. Marketers, you should be salivating). score.
MODERN B2B MARKETING | THURSDAY, JANUARY 19, 2012
[Sales] Can B2Bs Use Social Media to Improve Marketing Effectiveness?
83% of those surveyed said they use social media to communicate with target audiences and while B2Cs use social to generate sales, not surprisingly, B2Bs focus on lead generation. by Maria Pergolino Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? Facebook 74%.
FEARLESS COMPETITOR | MONDAY, AUGUST 15, 2011
[Sales] The All-Time Worst Experience of My Long Career
Recently I had the pleasure of speaking to Rick Roberge, the recently retired sales expert, and I had a chance to relate this story. The EVP of Sales at the #1 competitor later said to his team “How did we lose there? Marc’s boss’ boss at the time was a guy named Jon Temple, SVP of Sales. One day my phone rang.
FEARLESS COMPETITOR | THURSDAY, AUGUST 2, 2012
[Sales] Never, ever let them see you sweat
Jeff Ogden is President and Founder of the small sales lead generation firm Find New Customers. I have a message for small business owners. Don’t EVER let them (prospective buyers) see you sweat. Even if cash flow is tight and you don’t know how to pay the bills, put a big smile on your face and go talk to prospective customers.