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  • LEANDATA  |  WEDNESDAY, FEBRUARY 17, 2016
    [Sales] LeanData Announces First-Ever Account-Based Marketing Platform
    LeanData Clarity is the sexiest thing I’ve seen in marketing operations since Salesforce created the campaign,” says Melissa Davies, strategic marketing at Druva. “I am able to report to my executive staff what marketing campaigns are truly high-converting. I can report to my sales team how effective marketing is at activating their target accounts.
  • SALES ENGINE  |  MONDAY, NOVEMBER 30, 2015
    [Sales] How can you produce content for me when you’re not an expert?
    In our process at Sales Engine Media , once we’ve identified those topics through phone interviews and journalistic style video interviews, we can now use all of that information to identify the ongoing narrative for thought-leadership content and create source material using internet research to fill in the gaps—just like the editor of a magazine.
  • SNAPAPP  |  WEDNESDAY, MARCH 4, 2015
    [Sales] SnapApp Customers Recognized for Great Marketing
    The Markies recognize strategic, collaborative, and tactical marketing and sales innovation. We know our customers are doing great things —and getting results—with interactive content. But don’t take our word for it: Oracle Marketing Cloud just let us know that FOUR SnapApp Customers are among the finalists for the upcoming Markie Awards !
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 2, 2012
    [Sales] 20 LinkedIn Tips for B2B Social Media Success
    Have sales reps join industry and local LinkedIn Groups. B2B marketers are looking for ways to improve their social media marketing results, and one of the platforms that helps with that is LinkedIn. Below are 20 tips that will help with many aspects of LinkedIn, both personal and for your company. Personal Profiles. 1. Source ). 2. Source ).
  • SYNECORE  |  TUESDAY, DECEMBER 11, 2012
    [Sales] Integrated Digital Marketing: Lessons From the Cat Food Aisle
    If sales are down or you feel like you’re just not connecting with your audience, don’t throw in the towel. Finally, regardless of success or failure, businesses should review data analytics and elicit customer and sales team feedback to constantly refine their messaging. Yesterday evening I was one such consumer. MARKETING TAKEAWAY.
  • ACT-ON  |  THURSDAY, SEPTEMBER 1, 2016
    [Sales] Why Empathetic Marketing Can Give Your Customers An Amazing Experience
    Brian writes for the B2B Lead Blog , and is the author of Lead Generation for the Complex Sale. The best marketing and selling doesn’t really feel like marketing and sales at all. Was it because you were worried about getting a sales pitch? This transcript has been edited for length. Current Marketing Trends  . percent.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 14, 2013
    [Sales] Marketing Made Simple TV goes on hiatus
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. Marketing Made Simple TV stops filming due to software bug. “Quality is of critical importance in Marketing Made Simple TV. ” “Who are you and what do you do?”
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 29, 2016
    [Sales] How to Integrate Your Data and Achieve a Marketing Operations Peace of Mind
    With middleware, you can drive more effective campaigns using sales team data, more efficiently distribute leads to your sales team, and create a hierarchy of systems to serve as a “single source of truth”, and more. Your various other platforms–be it sales, marketing, support, finance, etc.–will
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Sales] The Ultimate Dictionary of Marketing Terms You Should Know
    Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation -- depending on what type of business is attempting to close the lead. 9) Bounce Rate. While it helps marketers like you define their target audience, it can also help sales reps qualify leads. Your total Sales and Marketing cost.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, SEPTEMBER 21, 2012
    [Sales] Marketing Automation Beer Goggles: What I Think I Learned at Dreamforce
    generally think of marketing systems as relying primarily on data from the company’s own marketing, sales, and operational systems. lesser factor may be that there’s less internal information, at least for sales and marketing, because so many prospects engage indirectly and anonymously until deep in the buying process.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Sales] 3 Lead Scoring Problems – And How to Solve Them
    Few marketers would argue with the premise that “less is more” when it comes to delivering the right leads to sales. Challenge #3:  Finding enough high quality leads to fill the sales pipeline. Maintaining the right volume of leads based on agreed-upon definitions of sales-ready is another common issue. Share email. Facebook.
  • HUBSPOT  |  MONDAY, SEPTEMBER 7, 2015
    [Sales] B2B vs. B2C: How Content Marketing Changes by Target Audience
    According to the Eccolo Media Technology Content Survey , B2B buyers prefer to read blogs and white papers during the pre-sales cycle. Maybe something like 'long sales cycle'/'short sales cycle' is more meaningful. company trying to reach decision-makers at another company requires a different mindset and strategy. Intent.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Sales] Why a Customer-Obsessed Culture is About More than Persona Marketing
    Not all sales operations teams have budget to invest in e-learning for their training initiatives. Lastly, the marketing team must cohesively work with sales, services, IT, and operations to identify joint business priorities, and deliver consistently and with the same tone. Good work! Not all marketers have marketing automation.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 12, 2011
    [Sales] Content – The Biggest Hurdle in Digital Marketing for Manufacturers
    Here are the ones that I have discovered: Most manufacturers have been predominantly sales oriented in the past. The traditional mindset at many of these companies is that marketing’s primary role is sales support. At first glance, that may sound like an oversimplification of a bigger problem. This is not a new problem.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Sales] The 12 Types of People You’ll Meet at a Conference
    Attending a conference as a spy is actually a popular sales enablement tactic and can give your sales team the soundbites they need to close more deals. Goal = Make a sale. To all the conference-goers out there, I’d like to challenge you to think long and hard about one simple question: What’s your goal? 10) The Spy.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 27, 2015
    [Sales] Overcoming Five Barriers to Content Creation
    You may assume that some divisions have no need for content – sales sells ; leaders lead ; customer service serves, so no content is required, right? If you’re in sales, for example, what’s the benefit of wasting time on a blog post for marketing? Content, though, isn’t exclusively textual. However, we don’t all learn in the same ways.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 1, 2014
    [Sales] Your Real Estate Social Media Strategy is a #Fail. Fix it. Now.
    Related Stories 9 Ways To Grow Your Sales With Pinterest Social Media Influence Marketing : Publish Like a Pro! Social media has increased consumer expectation. Not only do they expect, but also require that their real estate broker have a credible social media presence. What does your social media marketing say about you? Fix it.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 19, 2012
    [Sales] Lead Generation: 43% say organic search drives most traffic, but only 29% say it drives most conversions
    Thanks for sharing this,” said Fern Yit Lim, Online Sales Manager, Lufthansa. Tweet In the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked 1,915 marketers about traffic volume and traffic that converts. Click to enlarge. Let’s look at what your peers thought of this data …. Industry breakdown. Great data. Click to enlarge.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 4, 2011
    [Sales] The 10 Commandments of B2B Social Marketing – guest post by Mike Stiles of Vitrue
    As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. “ Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.&# B2B Demand Generation | Social Media in B2B. you post. Thou shalt be consistent. 
  • CRIMSON MARKETING  |  MONDAY, JULY 1, 2013
    [Sales] We Go Together Like Peanut Butter and Chocolate: Video and the Channel
    announcing a new product), and customer facing sales tools. Utilizing videos in the channel is the hot thing right now. But Why? you might ask: 1. Video has the ability to tell memorable stories. 2. People working in the channel don’t have time – they’re just too busy. Videos can be viewed all day any day.
  • TOMORROW PEOPLE  |  TUESDAY, FEBRUARY 28, 2012
    [Sales] How to Transform Social Media into a Powerful Marketing Tool
    It’s a missing aspect that could be costing you customers, sales and leads. You’re losing prospects at the start of the sales funnel : Do you make new contacts, only to find you lose them later on? Want to be part of the social media revolution? Align everything. Follow up. Is your marketing strategy missing something?
  • WEBBIQUITY  |  MONDAY, JULY 1, 2013
    [Sales] 5 Top Online Marketing Trends for the Rest of 2013
    Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Guest post by Alice Jenkins of How2become. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.
  • ANNUITAS  |  WEDNESDAY, APRIL 4, 2012
    [Sales] Plugging The Leaks – Addressing The Early Stages of the Funnel
    The standard sales funnel for most organizations is linear with several stages: Inquiry. It is also important to note that some valid responses may be delivered right to sales and bypass this nurture stage.  They have indicated an immediate need and should be routed right to sales. This post is a result of those discussions.
  • PAUL GILLIN  |  TUESDAY, FEBRUARY 14, 2012
    [Sales] Industrial Age Thinking Thwarts Potential of Internal Social Nets
    For example, a sales rep trying to close a deal with a German company can discover an accounting employee who speaks fluent German and leverage that person’s skill to help get the business. He asked my business unit to build a computer lab that employees could use at any time to play and experiment. There was even a NeXT machine.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 25, 2013
    [Sales] 3 Types of Content that Can Bring In More Leads
    For Eloqua, collaborative content has proven to be extremely effective in driving leads, most notably in the blog tree infographic series which directly generated 49 sales opportunities / closed deals in its first iteration, along with hundreds of inbound links, thousands of tweets and likes. It’s not enough to just create content anymore.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 10, 2014
    [Sales] 25 Holiday Email Subject Lines That Shine
    Chasing Fireflies: Our magical Holiday Gift Shop is open + Save up to 80% in our Halloween Blowout Sale! 5. JetBlue Airways: A sale to escape the winter weather! The day after Halloween marked the official start of the holiday shopping season and since then, holiday-related emails have been arriving in our inboxes on a daily basis.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 16, 2012
    [Sales] The 4 Keys to Successful B2B Social Media Adoption
    There are normally several obstacles to overcome such as: the notion that social media is a passing fad (the numbers speak for themselves), social media is only for consumer products (social media actually works better for expensive, complex products with long sales cycles and multiple points of contacts - sound like a B2B sale?),
  • WEBBIQUITY  |  TUESDAY, JULY 24, 2012
    [Sales] Seven Common AdWords Mistakes to Avoid
    keyword with a low CTR and a $10.00 CPC may be much more valuable than another with a high CTR and $1.00 CPC if the former converts at a significantly higher rate than the latter, thereby producing conversions (generally leads or sales) at a lower CPL. 4. Using both search and Google’s content network right away. Not testing.
  • TERMINUS  |  FRIDAY, NOVEMBER 13, 2015
    [Sales] Confessions of Former Lead Marketers on Switching to Account-Based Marketing
    The ultimate success of ABM is measured by the boost in the number of accounts that transition from leads to opportunities, and then the number that go from opportunities to closed sales. Influence: Do your targeted accounts have shorter sales cycles, and better win rates, compared to others? It can be really efficient.
  • ANNUITAS  |  TUESDAY, NOVEMBER 11, 2014
    [Sales] B2BCamp and the Evolution of the “Unconference”
    Relaxed, collaborative and witty, B2BCamp seeks to deliver a new participant-led experience that actually empowers local B2B sales and marketing communities to have a say in what it will become. Atlanta is THE capital of B2B marketing and sales technology and people who are adopting it to out-smart their competitors.”.
  • BIZNOLOGY  |  MONDAY, DECEMBER 28, 2015
    [Sales] 6 Effective tools for SMB that integrate with your existing SaaS
    If you integrate the right tools, your email provider can practically close sales for you. There are a lot of processes within sales and marketing that can be automated. These days, the buzzword is “integration.” As in: how can small business tools work together to get more done? Implement Chrome Extensions. Get Smarter Email.
  • THE ROI GUY  |  MONDAY, AUGUST 1, 2011
    [Sales] Infographic: Provocative Selling Required to Connect, Engage & Sell to the "Do Nothing" Buyer
    In this environment, it's often easier for buyers to "do-nothing" than to change, driving the need for a new, more provocative sales and marketing approach to drive success. Customers have been forced to do more with less, their purchase process has become much more complex, and they are under much more economic scrutiny.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Sales] Why You Should Stop Using Google Rankings as Your Primary SEO KPI
    This is not ideal, though, as the search terms may not be driving leads and sales -- and with Google''s latest encryption update , you won''t be able to drill down into indivisual search terms. Leads and sales from organic search are also very good KPIs. How could this be, you ask? How to Evaluate the Performance on SEO in the Future.
  • WRITTENT  |  WEDNESDAY, AUGUST 27, 2014
    [Sales] 5 Writing Tips to Drive Your Readers to Action
    Those are just side benefits a blog post brings and channels through which the real purpose is achieved: more sales. If that conversion is not the actual purchase of a product, it should at least be something that brings them one step closer in the sales cycle, such as signing up to a mailing list or requesting a quote. Image source.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 29, 2011
    [Sales] Savvy Wrap Up: July 29
    Outbound vs. Inbound: The Risk Management Issue in the Complex Sale by @PointClearPD. If you find yourself lolling about in the dog days of summer, perhaps you need a little pick-me-up. Read on for some posts sure to recharge your batteries! And be sure to share your own inspirations from the week! Tread lightly, brands.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 11, 2012
    [Sales] 15 Tips for Getting the Most From LinkedIn Groups
    The Sales Best Practices group on LinkedIn has a different membership than the Construction Professionals group. Here are a couple from the Sales Best Practices group: Eat that Frog! The member goes on to ask why sales people continue to use spamming tactics that don’t work and give the whole profession a bad name.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Sales] The Chasm of Expectations Between B2B Marketers and Buyers
    Many buyers turn to Google, not sales, to find the information they are looking for. The growing chasm between buyers and marketers has nothing to do with sales losing its position of power as the conduit for buyers to a library of mediocre white papers and solution overviews. By Eric Wittlake, {grow} Contributing Columnist.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 9, 2012
    [Sales] How To Evolve as a B2B Marketer in Just 8 Weeks
    Content marketing must deliver compelling, informative content that keeps buyers engaged on their trip down the marketing and sales funnel. marketer’s #1 priority is to help generate demand, manage leads and send high-quality opportunities to sales. Week 6: The Role of Search in a Real-Time Sales Cycle. Many did not.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2011
    [Sales] The 1-2-3 of Putting Your Lead Scoring to Work
    Even though scoring is turned on, it may not be sending MQL to Sales right away. In this case, Engaged (the last status before handoff to Sales) leads become Marketing Qualified based on a lead score of 60. These MQLs then get passed to our SDR (Sales Development Reps aka. Inside Sales Team). Step Two. Step Three.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 23, 2012
    [Sales] The Multi-Channel Marketing Mandate: Be Where Your Customers Are!
    They are relying less on your website and the relationship with your sales representative than they used to. Mature multi-channel marketers were more likely to be early adopters of innovative technology, more likely to have a good relationship with their colleagues in IT and more likely to have a closer alignment with sales. Heck yeah!
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 31, 2012
    [Sales] Don’t Believe What They Say to You about B2B Lead Generation; Believe What You Hear
    Find New Customers is coming off a customer engagement with a data security software firm in CT.  We were helping them with sales lead management programs. According to the Director of Marketing, I was very sharp, a top sales expert and I did a wonderful job of pushing this Marketo customer “in the right direction.”
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Sales] 17 Reasons Why I’m Lucky To Be In Business Development
    Sales success never comes from shutting off after hours or on weekends (or even on vacations). CRM:  Everyone in a sales position should be thankful for a simple, easy to use CRM to manage contacts and the sales process. Seems like a no-brainer, but I also know that many sales people ignore the power of CRM.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JUNE 25, 2009
    [Sales] Sacramento marketing consulting company | B2B marketing consulting specialists | Business Communications Group
    Home News Contact Services Marketing ROI Case Studies Company B2B Resources Blog Business to business marketing to accelerate your sales Business Communications Group is the only Sacramento marketing consulting company specializing in business to business (B2B) marketing services. In a competitive process, they stood out."
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 1, 2013
    [Sales] LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?
    LinkedIn is making Sponsored Updates available through their sales team and through their self serve platform, making it easy to test and easy to incorporate into larger existing programs. Have you felt like social advertising just wasn’t right for your B2B marketing? Up until now, advertising on LinkedIn was just advertising.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 25, 2011
    [Sales] The end of marketing as we know it
    They are not even applying any type of basic marketing plans to their new product development and sales efforts.&#. One of my strategic partners bought me one of these Cisco umi devices. It’s kind of like high-definition Skype for a big screen TV.  He thought it would be useful for our long distance collaboration.
  • CLOUD POTENTIAL  |  MONDAY, AUGUST 9, 2010
    [Sales] How to differentiate yourself
    Tags: Branding Elevator pitch Marketing Positioning Sales Pitches Successful selling
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 20, 2013
    [Sales] Maximizing Marketing Spend with Attribution Models
    Pay for the biggest audience you can afford – whether that’s a billboard, newspaper advertisement, radio or otherwise – and trust that increased sales after the fact resulted from that investment. Which channels move your ideal customer down the sales funnel fastest? Note: This is a guest post by Ashley Verrill. Click to Play.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 6, 2013
    [Sales] Joe Pulizzi Shares Principles of Epic Content Marketing
    JP: Let’s face it: customers are going out of their way to avoid salespeople and sales speak as much as possible. You offer “6 Principles of Content Marketing,” an important one being  “Avoid Sales Speak.” by Amanda Batista | Tweet this Content Marketing isn’t just an important component of your modern marketing strategy.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Sales] Calls to Action: 50 that Sell and 10 that Repel
    Check out this sale Claim your coupon today Get your discount code now Want a sneak peek at this sale? When a customer opens your email, they usually skim it for relevant information. Subscribers typically read the first line, check out the picture and glance at your call to action. What makes one call to action better than another?
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Sales] Which Marketing Analytics Should You Be Looking At?
    Either way, you have a hungry sales organization and database growth is critical. Does talking to one of your sales reps make them a qualified lead? Your sales organization might be working certain leads more than others. Is Marketing creating sales enablement collateral that''ll help close more deals? the list goes on.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 28, 2013
    [Sales] 3 Topics to Discuss on a Teleprospecting Call
    The last thing people want to do is answer sales questions about their company information. Everyone talks about asking the right questions on the phone and getting quality information… but what topics should you touch upon? You can make educated guesses, but it is impossible to map out every direction the conversation can go.
  • HUBSPOT  |  WEDNESDAY, JUNE 26, 2013
    [Sales] Transitioning to Inbound: A Recipe for Long-Term Success
    That initial phase is about planning, thinking, and starting the work required to get all the foundational elements in place so the program helps your business get found, get leads, and grow sales. How many of those are actual sales opportunities? Use this to collect new email addresses and move the sales process along.
  • ANNUITAS  |  THURSDAY, DECEMBER 4, 2014
    [Sales] The #FAIL with Automation
    understand and appreciate the ease in which marketing or sales teams can connect with me in minutes, if not days or weeks to follow-up. Yes, I attended that trade show or event, but it doesn’t mean I am a sales prospect. Marketing automation has helped change the way we think and approach marketing. Again, automation is powerful.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 2, 2015
    [Sales] Stories (Not Ads) Help Brands Connect With Millennials
    The survey found that millennials significantly prefer company brands that have a great product (77 percent) and that they already know and trust (69 percent) and nearly a third said they’re more likely to buy a product if the brand’s content isn’t sales-y and rather feels authentic and truthful. More years means more dollars, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 30, 2015
    [Sales] Why Americans are secretly furious with marketers
    If you are looking for a cost-effective way to reach your audience, build your brand, and develop sales leads, try GoToWebinar, from Citrix. If you are looking for a cost-effective way to reach your audience, build your brand, and develop sales leads, try GoToWebinar, from Citrix. Getting furious with marketers.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 26, 2011
    [Sales] Marketing Mistakes: Focusing On Activities Instead Of Results
    Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activities instead of results. have explained already that I think the biggest B2B marketing mistake  is putting your company and not your customers first. And focusing Nothing sexy there. Strateg
  • HUBSPOT  |  MONDAY, JUNE 11, 2012
    [Sales] 11 Great Ways to 'Get Personal' in Your Email Marketing
    Further, what information will help your sales team sell? Additionally, you would probably send one message to lead who has already spoken with a sales rep, and a totally different message to a lead who has not yet been contacted by Sales. 4. In a best-case scenario, use the name of the lead's sales rep owner.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 28, 2014
    [Sales] The future of digital marketing will be built on fun
    Our business goal in this phase is to help and serve people at their point of need, whether they are looking for a movie review, the best price on a laptop, or product information at the point of sale at a retail store. It seems pretty clear to me … let’s see if you agree. The first three digital revolutions. The fourth revolution.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Sales] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? Radical Honesty in the World of Content Marketing: This is a challenging time for content marketers. Is it through sponsored content? Native advertising? Mark W.
  • LEADERSHIP  |  TUESDAY, MAY 20, 2014
    [Sales] Find Your Sweet Spot in B2B Social Media
    I’ve been accused of being cynical about social media and its effectiveness for B2B sales. Agreed; I stand guilty as charged. In a survey by Econsultancy and Adobe last year, we saw that 67% of businesses said social media was integral to their marketing activities.  See the infographic  for more details.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 26, 2013
    [Sales] 5 Easy Pieces to Turn Your Website Into a B2B Marketing Machine
    To accomplish all that, there are five keys to turning your website into a lead-generating sales and B2B marketing machine. 1. You then can engage in “permission-based” marketing and nurture your leads toward a sale. 5. Within on-page SEO, there are two areas to keep in mind: The “visible” and “invisible.”.
  • B2B LEAD BLOG   |  WEDNESDAY, JUNE 8, 2011
    [Sales] Two-minute video: The ingredients of lead nurturing and how they work together
    Future videos will look at: How lead nurturing solves problems by aligning with buying behavior and the goals of sales. Where to find leads to nurture and how lead nurturing keeps prospects from slipping out of the marketing and sales funnel. Stay tuned for more lead-nurturing insights. Share and Enjoy: Lead Nurturing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 30, 2015
    [Sales] Four profound marketing megatrends for 2016 and beyond
    Companies like Dell have to make pretty accurate projections of the data flow on the web because this is more or less their sales forecast for servers and other hardware. Companies like Dell have to make pretty accurate projections of the data flow on the web because this is more or less their sales forecast for servers and other hardware.
  • CMO ESSENTIALS  |  THURSDAY, JUNE 4, 2015
    [Sales] Using Data for Targeted Marketing: Discerning Drivers from Distractions
    For those who are capable of buying, you’ll have already cut out a major hiccup in typical sales cycles as you know from the beginning that they’re sales-ready. When it comes to using data for marketing, think of data points like stars in the sky – at a glance, there’s a beautiful abundance beyond counting. Demand Generation Trending
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 23, 2014
    [Sales] What makes Find New Customer Different from Everyone Else?
    If you’re looking for someone to help you fill sales funnels with quality leads, you have plenty of companies to consider. We’re nice. That’s right. While other companies talk marketing concepts till you’re blue in the face, we. Jeff Ogden. believe in what Chris Malone wrote in The HUMAN Brand. Do they smile?
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 19, 2012
    [Sales] Advice for Directors and Managers of Marketing | from top Chief Marketing Officers
    Sponsored by Silverpop, it’s penned by Jeff Ogden of the sales lead generation company Find New Customers. The new white paper with advice from Chief Marketing Officers for Directors and Managers to deal with the crazy new world of marketing is now available. It’s also a quick and fun read. Click the image at right to download it.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 12, 2012
    [Sales] “Time to Saddle Up and Run the Gauntlet” – Mad Marketing TV 2012 Kick-Off
    If you are in sales, marketing or a leadership role in a business – or just a person with a pulse, you won’t want to miss this! 2012 Mad Marketing TV Kick-Off Show featuring Jeffrey Hayzlett! At noon ET, 9am PT, 1700 GMT, this Kickoff Show will publish on Mad Marketing TV YouTube and MadMarketing.tv. Jeffrey Hayzlett.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Sales] Why content marketing is a “do-over” for social media
    Both are about connecting to relevant online customers, serving them with helpful content, and encouraging engagement in a way that ultimately leads to some interaction and business benefit (like a sale). think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness. Intimidating.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [Sales] What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference
    Sales and marketing alignment can be improved with lead scoring and lead nurturing Proper sales and marketing alignment are often a struggle for many companies. Market like a sales person Marketers want to look like sales reps. Instead, it should be part of your marketing mix, to enhance your current campaigns.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, SEPTEMBER 6, 2013
    [Sales] A LinkedIn Strategy That Amplifies Your Credibility
    In our 2013 Sales & LinkedIn Study , we found that top sellers are doing far more than other salespeople to leverage LinkedIn to help them develop trust and credibility with their prospects and customers. LinkedIn is not just about connecting with folks for the sake of trying to develop business opportunities ("sales"). asked "Why?”
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, APRIL 30, 2012
    [Sales] Are You Catching These Prospect Warning Signs?
    When I recognize that, I now have a choice. I can either continue down the same path -- which ultimately leads to sales disaster. YOUR TURN: What are other sales warning signs? "Yikes," I exclaimed as a godawful screeching noise filled the car. It was the first day of our long drive home. It's the brakes," my husband said calmly.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 12, 2013
    [Sales] Content Is The Top Priority For The Social Business
    From social in marketing and communications into sales, operations and every aspect of the future business. It’s no secret that I’m a big fan of Slideshare. 4 of my last 10 posts were slideshares covering some of my own latest thinking on the future of content marketing. And how brands need to start acting like publishers. Social Medi
  • HUBSPOT  |  SATURDAY, JANUARY 10, 2015
    [Sales] 20 Mantras Great Leaders Live By Every Day
    This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. To read more content like it, subscribe to Sales. Leadership can be a difficult characteristic to understand. Which qualities make someone a good leader? Followers choose their leaders. Anyone can have a vision.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Sales] Multi-Touch Attribution, A Full User Debrief
    For instance, if a prospect came to a website via an AdWords click, converted on a blog article, became an opp at a sales dinner, and verbally closed during an outbound call -- only one of those touchpoints would receive 100% of the revenue credit for that customer’s revenue contribution. What is multi-touch attribution? Time decay. shaped.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 7, 2011
    [Sales] It’s Not Rational, B2B Marketing Needs to Get Emotional!!
    challenge faced by sales and marketing is the emotions that matter are not the easy ones to create. Here are some of the stronger and more powerful emotions at play in B2B marketing and sales: Trust. Will your sales and marketing address these emotional needs, or will you rely on rational positioning? Beliefs are not absolute.
  • HUBSPOT  |  MONDAY, DECEMBER 17, 2012
    [Sales] When You Should (and Shouldn't) Outsource Your Marketing
    Working with a consultant or agency that can help with your lead qualification might be worth it to improve sales efficiency. Booking Appointments: There are plenty of services out there than can handle appointment books for your sales team, whether they're in-house or field sales reps. And that's why we outsource. Sure can.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 21, 2012
    [Sales] 5 B2B Brands That “Get” Storytelling
    As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. by Jesse Noyes | Tweet this Corporate storytelling is nothing new. But examples of brands doing it well are harder to find. Cisco.
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Sales] 6 Principles of Persuasion for an Amazing Copy
    Sales masters know how to get customers to commit early in the process. Maybe not to a sale, but to a test drive or a free demo. What’s even better, the principle of scarcity can be applied to all areas of your marketing campaign, not just your sales offers. What’s the best marketing you’ve ever encountered? campaign. Scarcity.
  • CLIENT BRIDGE  |  TUESDAY, MAY 27, 2014
    [Sales] Blogging for Business - It's Role In Attracting Target Buyers
    With these facts as a foundation, there are several questions a company must address if it is to grow sales in today''s environment. Does it give them the feeling of dealing with an expert or just a sales pitch. When target customers are ready to buy, do they consider your company? This is a key question for any business.
  • FATHOM  |  MONDAY, FEBRUARY 10, 2014
    [Sales] AIDA Is Dead! Long Live Buyer Complexity
    Sales & Marketing Alignment AIDA The Purchase Loop I’m not the first to say this, but I want to put something to rest. Longtime readers of this blog (and any qualified digital marketer) should already know to stick a fork in that old advertising acronym “AIDA”—attention, interest, desire, action—because it’s done.
  • SALES ENGINE  |  TUESDAY, JUNE 7, 2016
    [Sales] What is good content?
    But if the function of content is to generate and nurture your leads through your sales funnel, how do you create content that is good enough to comply with the demands of your sales team? The creator gains increased brand awareness and (ideally) action on behalf of the consumer that will lead to a sales conversation.
  • GREAT B2B MARKETING  |  THURSDAY, DECEMBER 8, 2011
    [Sales] 6 Tips to Prepare for B2B Marketing Victory in 2012
    Set specific, aggressive (but reachable) objectives for awareness, inbound inquiries and qualified leads.  My recent article titled Just how many sales leads do you need? can help you calculate your 2012 sales lead requirements. Here are a few suggestions: Know where you want to go. Tie your 2012 marketing initiatives to revenue. 
  • LATTICE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Sales] Using Predictive Analytics in 2016 to Drive Full-Funnel Demand
    Prioritizing existing leads and accounts to focus all sales and marketing efforts on the best opportunities. Predictive lead scoring is typically the most common thing people think of when they consider predictive analytics for marketing and sales. Smart Planning to Hit the Ground Running in the New Year. Quick, what are you thinking?
  • CRIMSON MARKETING  |  TUESDAY, NOVEMBER 26, 2013
    [Sales] Big Data Big Profits: Unlock Up To $200 Billion [Infographic]
    50% of companies surveyed reported struggling to measure the impact of digital marketing on sales and profits. Text from infographic: Successful marketers have figured out how to use data to squeeze billions more from marketing and help their companies grow. Better marketing analytics can improve the returns 10-20%: $100-$200 billion.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 26, 2014
    [Sales] Business Buyers Relying More On 3rd Party Content
    It found that content downloaded from trusted sources on the Internet was essential to pre-sales discovery, qualification and selection of vendors. The research, conducted in partnership with NetLine, surveyed the online content sourcing and sharing behaviors of 352 business buyers worldwide. Hence the article here!). Content Marketing
  • THE ROI GUY  |  THURSDAY, JULY 19, 2012
    [Sales] Personalize, Challenge & Engage
    Understanding how the mind uses both, and the inherent biases involved, can help you create better marketing content and sales presentations, drive better engagement and win more favorable decisions, faster. You have two options 1. Receive a sure $800 that I am offering you 2. So why do most select the sure bet?
  • DOCALYTICS  |  TUESDAY, APRIL 14, 2015
    [Sales] Lead Activity + Export
    The marketing dashboard lets you see how content is performing in aggregate, while the sales dashboard allows you to see which reps are having the most success with your content, and which pieces of content they are using. Marketing Product SalesThis data can be useful for a number of things.
  • SNAPAPP  |  THURSDAY, MAY 12, 2016
    [Sales] 7 Creative Examples of Bottom-of-the-Funnel Marketing
    But you just can’t deploy standard content and hope it sticks for leads who are this far down the sales funnel. Most of the time, it’s the sales team that’s working with bottom of the funnel leads, using channels like the company website, social media, a CRM, or online communities to continue the conversation. Image source. 2.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 1, 2013
    [Sales] SEO is a most effective tactic, but it’s also very hard – MarketingSherpa research shows
    SEO is one of the most effective tactics in sales lead generation today, but it is also among the hardest to do, according to a study by MarketingSherpa, in their Chart of the Week. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers.
  • MARKETING ACTION  |  MONDAY, JUNE 30, 2014
    [Sales] Terry Forsey Consulting Builds Business with Marketing Automation
    The challenge for smaller businesses is combining management commitment and marketing resources to successfully manage the entire process resulting in qualified sales leads. And secondly, it delivers an integrated and quantifiable sales and marketing approach to the client.”. 3. This was great, but it also raised a problem. said Terry.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 28, 2011
    [Sales] How to Get Through Gatekeepers When Cold Calling.
    gatekeepers hold their positions at companies because they are very good at their job – a side from overseeing all aspects of general office coordination, they know exactly how to monitor and manage inquiries from sales professionals like us. asked them, “What was your biggest challenge this week when making your dials?”
  • SYNECORE  |  TUESDAY, JUNE 23, 2015
    [Sales] 4 Tips to Create an About Us Page that Converts
    However, be careful not to make your page too much of a direct sales pitch. By following the tips in this blog, you can encourage your visitors to interact with your website, and thus improve your company’s chances of being the one that walks away with the sale This does not mean that your About Us page needs to be long.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 1, 2015
    [Sales] The five things most marketers get wrong about personas
    We have to collect all the actual data we have on our customers as the place to start–surveys, focus groups, social listening, sales calls, call center logs, emails–and synthesize enough of it into the insights we need to make decisions. I’m tired of personas. It’s not that they aren’t valuable. Always.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 10, 2011
    [Sales] Great webinar today on Video content marketing
    As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers. A Practical Approach to Creating Video Content. By our friends at the content marketing company Avitage. I’ve seen it personally – they shared it with me. It is outstanding! Click either link to sign up.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Sales] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    Finding quality prospects is one of a marketer’s biggest challenges—how do you find leads that will convert into sales? But for the many B2B marketers that have taken the plunge, they’ve found that it’s an ideal vehicle for building relationships with B2B customers, especially with products and services with long sales cycles.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 8, 2016
    [Sales] Getting Started with Video for Lead Generation
    In fact,  64% of businesses who use video believe that it has led directly to increased sales, according to Wyzowl. Contact your sales team? Author: Margot Mazur Lead generation is a huge part of a well rounded B2B marketing strategy. Here are four steps to set up your videos for lead generation : 1. Prepare Prepare Your Equipment.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Sales] 38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    While covering a range of inbound marketing topics, this blog has some excellent sales-themed content for the marketer working closely with their sales organization. Posts You Might Like to Read: The Lifeline to Success: A Continuous Sales Candidate Pipeline. Why Sales People Shouldn't Prospect. 10) For Entrepreneurs.
  • MI6 MARKETING AGENCY  |  MONDAY, APRIL 4, 2016
    [Sales] Head Scratcher and Belly Buster Post: Week of April 4, 2016
    They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. About These Posts. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. Do IoT Product Makers Really Care About the Safety of Our Homes?
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 11, 2016
    [Sales] Get Found Online: 6 Principles of Quality Content
    Avoid “sales speak.”  The content you publish on the Web is ultimately designed for a marketing goal such as promoting a product, workshop, or services. But avoid the hype of sales clichés. How to get found online. That was one of the most common answers we heard to the question, “What is your biggest struggle?” Be consistent. 
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 28, 2011
    [Sales] Google Universal Search – what works?
    As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. Now that link-building, the backbone of the search marketing industry is gone, what will happen?  Time to fire your search marketing company, I think.) Three things work today. In order of importance: Videos. Images.
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