GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 9, 2015
[Sales] Four ways customer connections will change by 2020
While Google halted sales of Google Glass in January , don’t rule out the probability that wearable technology will be mainstream by 2020. While Google halted sales of Google Glass in January, don’t rule out the probability that wearable technology will be mainstream by 2020. Technology is changing the way we buy, fly and try.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 20, 2011
[Sales] Have The Right Content. Help Your Buyers. Get More Customers.
Imagine walking into a sales meeting and explaining that as a marketer you are not going to help them promote your products. At this point the sales folks will immediately assume you are going to talk about what color your logo should be. Now the sales team is starting to think you’ve lost your marbles. The Problem.
CRIMSON MARKETING | TUESDAY, JUNE 16, 2015
[Sales] Whitney Bouck, Box’s SVP of Marketing: Why Marketers Need Full Funnel Planning to Win Customers
Timing is everything: Whitney shares examples from Box’s marketing funnel on how a trusting relationship can be developed by providing high value content that may begin to incorporate your brand messaging—such as a white paper, webinar or video with an industry expert—before finally asking permission for a sales rep to reach out.
DIGITAL B2B MARKETING | THURSDAY, APRIL 11, 2013
[Sales] The Real Challenge for B2B Content Marketers
It supported your sales team. B2B content marketers are hiding behind false excuses for their content marketing challenges. According to Curata’s survey, now nearly a year old, B2B content marketers’ biggest challenges are limited budget (27%), limited staff (25%) and creating enough new content (21%). source ). Your Turn.
B2B MARKETING UNPLUGGED | MONDAY, AUGUST 31, 2015
[Sales] Preference and Its Pylons
In marketing, our job is to get our pylons into a more delicate sport or, at least help our Sales Squirrels skate around them. Preference Pylons include your competition, your sales team and inertia. This is called handing off the lead to sales. Marketers can sure get in our own ways when we try to create preference. Inertia.
MARKETING ACTION | MONDAY, SEPTEMBER 29, 2014
[Sales] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
That’s because unlike my colleagues on the sales team, I don’t often get the opportunity to meet with them and hear what they have to say. Drew isn’t just the CEO – he’s also in charge of sales and marketing teams for the agency. As a marketer, I appreciate every interaction I get to have with clients and customers. Tomorrow,” I said.
B2BMARKETINGSMARTS | SUNDAY, NOVEMBER 13, 2011
[Sales] B2B Marketing needs the ducks and the bird dogs.
I’m sending out great thanks to Michael Rockefeller, Inside Sales Business Development Pro at SOI. The thanks are for the wonderful Chinese quote he found that describes my opinion of inbound marketing perfectly. It says, “Man must wait with his mouth open for a very long time before a roast duck will fly in.”
MARKETING ACTION | MONDAY, OCTOBER 28, 2013
[Sales] How to Nurture New Customers – i?marketing (Part 4)
But you also know that there’s a long distance to go in this buyer’s journey before they’re even close to ready to talk to a sales rep. Recent reports show that companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Editor’s Note: Our recent regional i ? Now you know who your buyer is. Businesses.
B2B MARKETING INSIDER | THURSDAY, JULY 15, 2010
[Sales] Lead Generation Programs That Work
Some of the top ones included: What is the best way to align your efforts with sales ? My answer: use your customers and sales people to write about, videotape and blog about successes and tips on navigating through the buying process. concluded with a discussion of the tactics to consider in future demand generation efforts.
VIDYARD | MONDAY, AUGUST 24, 2015
[Sales] How CRM Can Make Your Workload Feel Like Summer Vacation
Whether it’s using technology to identify opportunities, pursue prospects more systematically or cross-sell existing clients with new products and services, getting data into CRM early on lets you focus on the best part of sales: connecting with people. Even for the most experienced professionals, it’s hard work. Planning Is Everything.
MI6 MARKETING AGENCY | TUESDAY, SEPTEMBER 13, 2011
[Sales] More of Us Using Social Networks Daily
Our readers comprise of entrepreneurs, business owners, marketing, sales and business development professionals. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. We will pick a chart each day and add out thoughts and insights.
FEARLESS COMPETITOR | WEDNESDAY, JULY 25, 2012
[Sales] “What’s the Difference Between an E-Book and a White Paper?”
A client of the sales lead generation firm Find New Customers (and Marketo user) – a software firm in CT, asked me “What’s the difference between white papers and E-books.” ” They had white papers they had outsourced in the past, but the term E-book was new and unfamiliar to them. Bingo! White Papers. books.
MARKETING ACTION | FRIDAY, APRIL 12, 2013
[Sales] When is the right time to implement marketing automation?
If marketing activities generate more leads than the sales force can deal with, marketing automation can step in and ensure that good leads aren’t left to rot. Timing, they say, is everything. Plus, it’s never too soon to avoid bad habits.). When the business is making a significant increase in marketing investment.
THE ROI GUY | FRIDAY, SEPTEMBER 14, 2012
[Sales] Infographic: Inside the B2B Buyer’s Mind
The study of decision-making has dramatically advanced over the past two decades, giving us important insight into which areas of the brain are responsible for processing sales and marketing messages, and how we make complex B2B purchase decisions. B2b marketing B2B Pisello b2b selling Alinean Brain Decision Science
SAZBEAN | THURSDAY, DECEMBER 13, 2012
[Sales] Analyzing B-to-B Ecommerce
As sales channels become more complex, many business-to-business companies — including brand manufacturers — face the dilemma of whether to sell online directly to their customers. The view was that most sales were to repeat customers who knew what they were looking for. And sales staffs usually did the real selling. It depends.
INBLURBS | FRIDAY, NOVEMBER 26, 2010
[Sales] Monitor your social media in less than 10 minutes a day
How many sales leads does your website generate? Social networking is very essential for today’s online business world. If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits. Facebook Insights. Google Analytics. Bit.ly.
EMARKETING STRATEGIST | TUESDAY, AUGUST 3, 2010
[Sales] FAQ: What’s the Difference Between a Home Page and a Landing Page?
Doing so will increase your sales and reduce your Adwords expenses. A home page is the page people land on when they go to your main URL such as www.yourdomain.com. landing page is the page people land on when they click on the link in an online advertisement and the URL is something like www.yourdomain.com/landingpage1.html.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, MARCH 19, 2010
[Sales] Real Examples of Social Media ROI
The company expected this to yield at least one sale which would cover the entire annual cost of the program. Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media.
TOMORROW PEOPLE | THURSDAY, MARCH 15, 2012
[Sales] How to Implement a Pull Marketing Strategy
Most businesses rely on marketing to help attract new leads and sales. What every business needs to know about pull marketing. Yet, too many companies continue to depend on traditional ‘push’ marketing approaches to achieve this. Pull marketing directly taps into this.
BLOG MY CALLS | WEDNESDAY, MAY 7, 2014
[Sales] What is Conversation Analytics? [Under 100 Words]
Conversation Analytics uses complex speech recognition technology and sophisticated proprietary algorithms to track marketing ROI, gather call analytics data, assign lead scores, and automate marketing, sales, and CRM actions. It does all these things based on the phrases, words and intonations it ‘hears’ during the call conversation.
SAZBEAN | TUESDAY, OCTOBER 2, 2012
[Sales] How to Set Affiliate Marketing Commissions
Even though affiliate marketing is entirely performance-based — and nary a nickel gets paid unless a transaction occurs — there are several different parties taking a cut of that sale. Before launching an affiliate program, merchants should establish their default commission structures. The affiliate gets a percentage. News & Notes
THE POINT | TUESDAY, OCTOBER 26, 2010
[Sales] Why Companies Buy Marketing Automation Software
lengthening sales cycles during a down economy and the desire to support sales reps who are reluctant to dedicate their valuable time to nurturing buyers throughout that process. which leads merit sales investment and which don’t.) Here are a couple of other factors that often figure prominently: Desire for Marketing Efficiency.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JUNE 2, 2015
[Sales] A strategy to keep up with marketing change
If you are looking for a cost-effective way to reach your audience, build your brand, and develop sales leads, try GoToWebinar, from Citrix. If you are looking for a cost-effective way to reach your audience, build your brand, and develop sales leads, try GoToWebinar, from Citrix. His price was right and he did not eat much.
ANNUITAS | TUESDAY, JULY 28, 2015
[Sales] Looking Outside In: Know Your Buyers First
Marketing and sales roles provide most of the inputs to buyer personas with about half of respondents interviewing customers and a third interviewing prospects. Buying process questions should cover the process itself, stakeholders and, in the case of customers, how the sales process matched up with their buying needs.
MODERN B2B MARKETING | MONDAY, JUNE 13, 2011
[Sales] ExactTarget, Marketo Announce Strategic Partnership to Integrate Marketing Technologies
One way to do that is to continue to invest in our own marketing and sales team, and we are absolutely doing that as fast as our feet can carry us. But the market is growing even faster than we can hire and train great sales professionals, so we’re always looking for additional ways to find and serve new customers.
VERTICAL RESPONSE | WEDNESDAY, APRIL 9, 2014
[Sales] 7 Email Etiquette Rules to Send By
Not only does that defeat the purpose of your email and potentially cost you sales, it also drops your credibility as a company. If your email is about an upcoming sale, say so in your subject line. Etiquette doesn’t just apply to your table manners; it applies to email marketing too. We didn’t think so. ” 4.
SYNECORE | WEDNESDAY, OCTOBER 29, 2014
[Sales] Leverage Web Analytics to Determine Lead Generation Goals
Additionally, if your sales team is fielding the leads, it’s a good idea to obtain any feedback/objections they are receiving from the leads. How many monthly leads does your business need to generate to achieve monthly revenue goals? highly encourage you to attempt to answer the question above. Monthly Revenue Goal. Example Company: Avg.
BIZNOLOGY | THURSDAY, JULY 26, 2012
[Sales] Book Review: Optimize by Lee Odden
Don’t settle for all marketing and sales objectives, despite their importance. Image via CrunchBase. I’ve known Lee Odden for years, and if you don’t know him, why not? It doesn’t disappoint. Content Marketing Plan. Personas. There are ideas on every page, but these are just a few. told you.
HUBSPOT | THURSDAY, APRIL 12, 2012
[Sales] How Closed-Loop Marketing Works
“Closing the loop” just means that sales teams report to Marketing about what happened to the leads that they received, which helps Marketing understands their best and worst lead sources. As leads progress through your sales and marketing stages, the cookie will enable you to attribute them back to the proper channel.
FEARLESS COMPETITOR | MONDAY, SEPTEMBER 22, 2014
[Sales] 3 Marketing Tips I Learned in Orlando
If your company is looking for more and better sales leads, just fill out the form below to contact Find New Customers. @HenryDeVries, marketing expert and author (photo here) just recently held a Marketing with Books and Speaking session in Orlando recently. Use R&D – not Research and Development, but Rob and Duplicate.
SMASHMOUTH MARKETING | TUESDAY, APRIL 6, 2010
[Sales] Appointment Setting Vendors Can Reduce Carbon Footprint
Someone asked me recently where the Green in Green Leads came from? It originally was a name that sounded great for a demand gen company, and "green" had lots of connotations: Money, greenfield opportunities and of course living green, which my wife Linda and I believe in and do our best to do our part. tons CO2 Face to Face by Flight : 0.29
B2BMARKETINGSMARTS | MONDAY, APRIL 18, 2011
[Sales] Tips for winning the B2B company or product “name game.”
Are they for sales forces? Do they augment or even replace your sales force? Welcome my guest Steven Moody, who has some excellent advice to share on company and product naming. noticed five different ways to go about it: Name + type of business (“Smith’s Accounting ). The product strategy (“Clothing World ).
SALES PROSPECTING PERSPECTIVES | TUESDAY, AUGUST 9, 2011
[Sales] Is August Really Better Than July For Cold Calling?
When I was relatively new to the sales game I came to accept what everyone told me. It’s the sales world’s consensus that it tends to be a bad month to cold call, but I bet those folks never really put in the amount of time to do an honest analysis. ”… but I digress. So I ask you, how bad is August really?
B2B MARKETING INSIDER | TUESDAY, APRIL 12, 2011
[Sales] Delivering Return On Marketing – What’s Your ROI?
This question can come from sales, company leadership or even be debated within marketing. In The New Marketing Accountability I talk about how ALL marketing spend should be tied to quantifiable results that the sales team and executives can understand. Many B2B companies have long sales cycles that don’t conform to calendars.
INBOUND SALES NETWORK | FRIDAY, NOVEMBER 2, 2012
[Sales] B2B Lead Generation – It’s about Needs not “Likes”
It’s no longer enough to have a big following, it’s now more important than ever to convert those “likes” into sales. In order to take your marketing from generating a “nice” social following to sales qualified leads, you need to target the correct audience. The ultimate result will be sales qualified leads, and not just “likes”.
MARKETING INTERACTIONS | WEDNESDAY, DECEMBER 29, 2010
[Sales] "Top of Mind" is B2B Marketing Schmaltz
In order to give 2011 a running shot at excellence, let's disabuse ourselves of this ridiculous notion: Staying "Top of Mind" will get you more sales. The call to action offers them something useful - even if they don't buy or fill out a form or request a call with your sales rep. Not in this market. fat or grease.
SOCIAL MEDIA B2B | TUESDAY, SEPTEMBER 10, 2013
[Sales] Customer Retention: The Imperative for Creating a B2B Marketing Advantage
Sales and Marketing Alignment. Solicit sales feedback on the use of content to make sure you are creating content that supports customer retention. Goal for Call (for Inside Sales). 74% Cross and Upsell. 72% Engage Customers in Dialogue. And what about creating different content for acquisition versus retention? Lifecycle.
B2B MARKETING MENTOR | FRIDAY, MARCH 21, 2014
[Sales] Images and Photos Most Important for Optimizing Social Media Content, Study Shows
Social media content optimization has the least impact on generating leads and driving direct-response sales. They were least successful at driving direct-response sales, generating leads, driving web traffic and building thought leadership. And early results are coming in: we have received 168 responses from marketers so far.
REPUTATION TO REVENUE | THURSDAY, NOVEMBER 5, 2009
[Sales] Winning with thought leadership: Six lessons from IBM and Deloitte
Absent good answers, thought leadership initiatives quickly fall prey to more traditional priorities around lead generation and sale support. The irony, of course, is that good thought leadership has increasingly become a prerequisite to making lead generation and sales support actually work with high value deals. Globally integrated.
TOMORROW PEOPLE | MONDAY, MARCH 26, 2012
[Sales] The Death of Branding [INFOGRAPHIC]
Despite the popular myths, your brand, your logo and your company look and design is not intended for you - it’s intended for your target audience and, most importantly, aimed at generating visits, leads and sales. What is branding and why does it matter? Branding is a word that is used a great deal these days. The Design Council).
THE POINT | THURSDAY, MARCH 11, 2010
[Sales] 7 Mistakes To Avoid In Your Next Webinar Invitation
Build Your Inside Cloud” may be a hot topic to some, but add “with Parallels” and in an instant the invitation becomes a sales pitch. 2. I’ve written a number of times in this space about how to maximize response from email Webinar invitations. For example: 1. Sell the offer, not the product. Lead with compelling benefits, not just facts.
HUBSPOT | THURSDAY, DECEMBER 11, 2014
[Sales] Marketing Strategies That Rock the SaaS World
In the case of Salesforce, they made it much easier to manage Sales by inventing the first cloud-based CRM. In many cases, these brand advocates are rewarded directly with sales commissions or become resellers or channel partners, and they can build their businesses based on those relationships. The SaaS Challenge. Everybody wins.
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 3, 2015
[Sales] What Will our B-to-B Marketing Responsibilities Look Like in 2 Years?
Focus on your brand and identify new potential sales. But the ultimate end game was to differentiate your brand and help identify and create good leads for sales to follow-up on. also think most of us with our sales counterparts are trying to get a better handle on what our customers want. Isn’t that our ultimate end game?
MI6 MARKETING AGENCY | WEDNESDAY, SEPTEMBER 21, 2011
[Sales] Canadian Companies Use of Social Media
Our readers are comprised of entrepreneurs, business owners, marketing, sales and business development professionals. We ARE in a new era of marketing and sales in my opinion. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers.
MARKETING CRAFTMANSHIP | WEDNESDAY, MARCH 27, 2013
[Sales] White Papers are Not Dead. They’re on Life Support.
White paper sponsors sought to educate, inform, raise comfort levels and eventually initiate sales conversations with prospective customers. Unfortunately, what began as a legitimate and sometimes helpful marketing tactic has morphed into poorly disguised sales promotion, packaged in a plain vanilla wrapper. Executive Review?
ANNUITAS | WEDNESDAY, OCTOBER 12, 2011
[Sales] Removing The Barriers
So the question is, “How do B2B marketers begin to remove these barriers and meet the demands of their senior management and sales counterparts?”. Websites, collateral, sales playbooks, etc. This can be done by analyzing marketing, sales, finance and support data you have on the buyer/customer. Lack of Education (26%).
TOMORROW PEOPLE | TUESDAY, SEPTEMBER 18, 2012
[Sales] For a Great Online Marketing Strategy You Need Many Happy Returns from Your Website
How can my website help me achieve my sales and revenue targets? You’ve invested a lot of money in your website. It looks great and you’re terribly proud of it. But that doesn’t necessarily mean it’s effective in creating new business. Assuming that it’s so jazzy that it must be working is too big a risk.
SAZBEAN | WEDNESDAY, MAY 4, 2011
[Sales] Book Review: Enterprise Social Technology by Scott Klososky
Identify Actions – Having a clear call to action is one of the most missed parts of marketing strategies for many companies. If you spend a lot of effort building an audience, but it’s not clear what they should do next, you’re missing out on a lot of sales. But these websites are valuable assets in any online strategy.
TOMORROW PEOPLE | MONDAY, JULY 30, 2012
[Sales] Free 1 Hour Content Marketing Seminar
However many business owners and marketing professionals are still struggling to make sense of the topic, integrate the methodology into their current marketing and align sales and marketing in any meaningful way. How content can drive sales through your website. Date: 6th August 2012 (Monday). Time: 9:30am to 10:30am.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 16, 2010
[Sales] Eloqua10 Offers a Much-Improved Interface and Revenue Reporting
This database is updated in near-real-time with operational transactions and can also receive opportunity outcomes from sales automation or other external systems. Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Let’s start with the interface.
SMALL MANUFACTURER BLOG | THURSDAY, NOVEMBER 8, 2012
[Sales] My Site Garners a Gold MarCom Award
These entries are judged to be the most outstanding entires. (I’ve won two Platinums: One for a site I did for the National Security Institute , and one for my E-book, Five Strategies to Increase Sales Now. ). I’m happy to announce that this site won a Gold 2012 MarCom Award. Canada, and several other countries. Flash.
TOMORROW PEOPLE | THURSDAY, AUGUST 16, 2012
[Sales] The Content Marketing 101
Through analysis of the data showing how potential customers arrive at your site, you can apply strategy, maximising the potential for converting visitors into leads and leads into sales. What is it though? How can it help me? This is going to cost, isn't it? Erm, will it make me more attractive to the opposite sex?". Brand loyalty. Waiting.
INDUSTRIAL MARKETING TODAY | SATURDAY, JUNE 4, 2011
[Sales] Industrial Blogs for Lead Generation Using Inbound Marketing
If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads. Industrial marketers who don’t use a blog are missing a key component of feeding the top of their sales funnels. Source: HubSpot). Marketing does not end with filling the top of the funnel.
TOMORROW PEOPLE | WEDNESDAY, FEBRUARY 20, 2013
[Sales] Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM
Workbooks Sales Director Ian Moyse said, “Having used Salesforce myself in the past I recognise it has a lot of functionality, but it also carries a lot of cost not only in the license, but in the 3rd party implementation and ongoing maintenance required. Tomorrow People will use Workbooks to manage its customer details and interactions.
FATHOM | TUESDAY, JUNE 23, 2015
[Sales] Master Manufacturing Marketing at the MAGNET-Fathom Workshop
How Customer Relationship Management systems (CRM) increase sales & marketing alignment. The importance of comprehensive marketing and pulling tactics together along the full manufacturing sales funnel. MAGNET is known for its dedication to the individual growth of manufacturers in the North East Ohio Area.
MARKETING ACTION | THURSDAY, DECEMBER 18, 2014
[Sales] Global Software Provider Mikogo Uses Marketing Automation to Drive Results
Rapid growth, lots of leads, and a busy sales team. It’s a business model with a short sales cycle, and their typical sale closes in just 19 days. Like a lot of successful companies, Mikogo grew very quickly, and the sales and marketing infrastructure hadn’t caught up. Sounds great, doesn’t it?
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 17, 2014
[Sales] ClickZ Conference Coverage: 3 Examples of Big Data in Action
He described how after looking at their sales data, they determined that chocolate sales were plummeting in the summer months. We marketers know that Big Data is a big deal. People today are more interested in documenting events than actually experiencing them, only adding to the ever-growing catalogue of online data.
IT'S ALL ABOUT REVENUE | SATURDAY, FEBRUARY 12, 2011
[Sales] 10 Fast Facts About Pandora
By comparison, its number two expense was sales and marketing at $21.9 Nevertheless, for the first nine months through October 31, 86.4% of its revenue came from the sale of advertising. Pandora expects “to continue to derive a substantial majority of our revenue from the sale of advertising in the future.”. The Hours. million.
SAVVY B2B MARKETING | FRIDAY, JANUARY 21, 2011
[Sales] Savvy Week in Review - January 21
How and When to Use Content in the B2B Sales Process via @MarketingSherpa Ardath Albee, Kirsten McElgunn (Director of Product Marketing for Western Union Business Solutions), and Michelle Levy (Associate Vice President of Marketing at ECI Telecom) weigh in with some great tips. Have any other favorites? Let us know in the comments!
FEARLESS COMPETITOR | SUNDAY, MAY 19, 2013
[Sales] Encore: Insights from @TheCMOClub Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
Marketing Made Simple TV is a production of the sales lead generation company Find New Customers and it is hosted by show creator Jeff Ogden. Director (For those who unfortunately missed the show premiere on Thursday, we share an encore show on Sunday too.). Want to supercharge your WordPress blog? Who cares anymore? About Margaret Molloy.
FEARLESS COMPETITOR | THURSDAY, AUGUST 1, 2013
[Sales] 3 Reasons Why YOU Ought to Watch Marketing Made Simple TV
But in addition to these three reasons, Marketing Made Simple TV now offers a great new option – marketing ready sales leads! Why should YOU watch Marketing Made Simple TV? After all, lots of things compete for your attention today. But if you want to learn marketing, there is no better or more fun way to learn. heatherhoetger tweet.
3D2B | TUESDAY, OCTOBER 28, 2014
[Sales] What’s the ROI of Outsourcing B2B Telemarketing Services?
In general, there are two breeds of in-house telemarketing, ad-hoc and delegating the job to the inside sales department. Inside Sales and Telemarketing. If the company already has an inside sales department, it may add telemarketing to their responsibilities. Recruitment and training (for inside sales). Read more.
THE ROI GUY | TUESDAY, SEPTEMBER 30, 2014
[Sales] ValueStory Videos
Want to learn more about ValueStory Sales / Marketing tools and the ValueStory Cloud? Checkout the latest ValueStory videos here: https://www.youtube.com/playlist?list=PLcDHBc8R3LLDf5hhvToJ5UrzLXGB2rd8p. list=PLcDHBc8R3LLDf5hhvToJ5UrzLXGB2rd8p.
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 5, 2015
[Sales] 7 Must-Read Tips To Simplify Content Marketing Planning
Sales, marketing and content creation have converged. Listening is always the first step to developing content, and audience and a sale! Do you have a tip to help simplify sales, marketing and content planning for 2015? Forrest Gump tells us “Stupid is as stupid does.” Rather, the new quote should be “Simple is as simple does.”.
SAZBEAN | SATURDAY, NOVEMBER 23, 2013
[Sales] Top Internet Marketing Strategy Links for the Week of November 18, 2013
SAZBEAN | SATURDAY, SEPTEMBER 28, 2013
[Sales] Top Internet Marketing Strategy Links for the Week of September 23rd, 2013
Best Of News & Notes
B2B MARKETING ONLINE | MONDAY, JANUARY 10, 2011
[Sales] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. Recognising your customers’ and prospects’ communication needs is the first step to building a more intelligent email strategy. can download it here.
B2B IDEAS @ WORK | MONDAY, AUGUST 1, 2011
[Sales] Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
It’s a waste of time if you’re not attracting interest by sharing compelling content and converting that interest into new leads, new sales and more engaged, satisfied customers. This engine attracts prospects and customers who are searching for solutions, and converts them to leads that are nurtured for sales.
CRIMSON MARKETING | TUESDAY, JANUARY 14, 2014
[Sales] The Future of Social Media: My 2014 Prediction
How Will It Impact Marketing, Sales and Customer Service? Getting results will dominate social marketing. This will mean turning “engagement” into lead generation and an investment in social selling. B2B companies will invest 80% of their effort on blogging, LinkedIn and Twitter, and largely ignore Facebook, G+, Pinterest and others.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 12, 2014
[Sales] Common Concerns With Marketing Automation: Where Do You Rank?
Challenges like poor database quality and lack of skilled employees are prevalent no matter the size of your organization; however, smaller companies struggle more with complexity of marketing automation while larger ones struggle with integration and communication between sales and marketing. Follow Pepper North America on Twitter @PepperNA.
SAZBEAN | MONDAY, MAY 9, 2011
[Sales] Caution! What value message are you sending with Groupon?
When the car companies tried to raise their rates, their sale went down. If you pride yourself on customer service, if your current customers come to you because of that level of service, how will future sales be impacted if you provide less than your best because there are too many people? are all the rage. Win win, right? Maybe.
SALES PROSPECTING PERSPECTIVES | TUESDAY, AUGUST 7, 2012
[Sales] Providing 'Big Data' To Your Clients
A few weeks back I wrote a post titled - Are You Providing 'Big Data' For Your Inside Sales Team? - and explored the concept of “informationalization” after reading Thomas Redman’s post on the Harvard Business Review’s blog.
INSIGHTIQ BLOG | FRIDAY, JUNE 24, 2011
[Sales] 2 Critical B2B Marketing Insights from the MarketingProfs B2B Forum
In addition to the great networking that took place, the 2 day event was jam-packed with great insights from B2B thought leaders on topics such as lead generation, sales and marketing alignment and social media. Last week, I had the benefit if attending the MarketingProfs B2B Forum here in Boston. For some of us, that continues to be email.
PR MEETS MARKETING | MONDAY, AUGUST 16, 2010
[Sales] Guest Post – Go Virtual for your Next Press Event
number of formats soon followed, including the virtual career fair, virtual sales meeting, virtual product launch and virtual partner summit. Similarly, follow up with prospects to move them further along in the sales cycle. Briefly, Dennis is an evangelist, strategist and practitioner of virtual events. Invite Customers and Prospects.
SMASHMOUTH MARKETING | TUESDAY, AUGUST 18, 2009
[Sales] Inbound Marketing and Outbound Marketing, by Tony Soprano
Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Tony Soprano: "Every decision you make affects every facet of every other #?%!% thing.". relevancy -- just a little fun ;). Then there was the Google. Classic inbound marketing.
B2B MARKETING ONLINE | THURSDAY, JUNE 10, 2010
[Sales] Data Q&A: Lead qualification
Sales and marketing accept that lead qualification is now essential to achieve business objectives, but how should they go about agreeing mutually acceptable criteria? Are there some fundamental criteria which all brands must adopt, or will this vary widely between organisations?
FEARLESS COMPETITOR | MONDAY, JANUARY 11, 2010
[Sales] How Jeff Ogden and Aplicor found each other
Job searching and sales have a lot in common. Job search is just sales where you are the product. So job seekers need to study the world of sales. Sales has been revolutionized by the advent of high speed internet. For even more detailed information on these approaches, please visit Get Back to Work Faster. Good luck.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JUNE 26, 2013
[Sales] Why content marketing is a “do-over” for social media
Both are about connecting to relevant online customers, serving them with helpful content, and encouraging engagement in a way that ultimately leads to some interaction and business benefit (like a sale). think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness. Intimidating.
MARKETING INTERACTIONS | THURSDAY, MARCH 8, 2012
[Sales] B2B Marketing: Evolving or Stuck in the Mud?
Is the guy who wants the Kindle Fire really a potential customer for a B2B complex sale? There are a few things bugging me that I'd like to air out. Here are some examples: Marketing speakers who still lead with a 5 minute "About my company and products" intro. Snooze. Disconnect. Contests to gain followers or Likes. Wrong goal.
KOMARKETING ASSOCIATES | THURSDAY, APRIL 10, 2014
[Sales] 5 Insightful B2B Content Marketing Strategy Videos
Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen (or desk) of a decision-maker, hoping to increase brand awareness or even lead to a future sale. Content is king, and the king is everywhere we turn on the web. Enjoy! TL;DW Summary : Sharmila C.
FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 2, 2011
[Sales] What I’m looking forward to this weekend – Notre Dame Football
Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. Notre Dame Football ! | Are You Ready for Some Football! Yes, kids. Why should YOU even care?
VIDYARD | WEDNESDAY, JULY 22, 2015
[Sales] Vidyard Announces 2015 Video Marketing Awards to Honor Innovative Use of Video Content
Space Camp (formerly Ignite) will bring together leading B2B and B2C marketers to explore the strategic use of video marketing to generate leads, boost engagement and increase sales. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales. . About Vidyard.
SMALL MANUFACTURER BLOG | THURSDAY, JUNE 30, 2011
[Sales] The One Reason Your PPC Campaign Isn’t Working
Having Trouble Communicating with Distributors and Sales Reps? The American Marketing Association has data that says sales people spend 30 hours a month creating their own sales materials and that 90% of marketing deliverables aren’t used by sales. Tweet July, 2011. Published by Dianna Huff. Volume 11, Number 5. Welcome!
NUSPARK | SATURDAY, JUNE 9, 2012
[Sales] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
Here’s a strategy that can retarget audiences AFTER they become leads; but before they become sales. Let’s talk retargeting. For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. Tracking Retargeting. Get it? Adroll.
HUBSPOT | THURSDAY, JULY 24, 2014
[Sales] 25 Must-Tweet Inspirational Quotes From Inbound Experts
19) "Start with the soul and end with the sale. Marcus Sheridan, Founder of The Sales Lion. Dan Tyre, Sales Director, HubSpot. When do you feel most inspired? Lots of people feel most inspired at events. It makes sense -- you''re surrounded by tons of interesting people and listening to fascinating speakers. Cut it into wedges.
BLOG MY CALLS | MONDAY, JULY 22, 2013
[Sales] How to Create Content that Converts
Well, what you write doesn''t convert visitors to sales leads? View “3 Strange Ways to Create Leads and Sales with Your Blog” by clicking the link. Today, we know: Content that creates leads and sales fosters confidence in buyers. He is also a social media trainer and speaker. --. Great right? It produces. 1. So how did I do?
WRITTENT | MONDAY, DECEMBER 8, 2014
[Sales] 8 Successful Content Marketing Strategies
Content for Sales. Sales copy for lead nurturing was a major component, which supports the fact that email communications are definitely here to stay. An effective content marketing strategy encompasses the entire scope of marketing, from first click to sales. 5. Image source. Understand that you’re definitely not alone.
SYNECORE | MONDAY, JULY 8, 2013
[Sales] SMBs Embrace Digital Marketing; Poised for Growth
Not surprisingly, the top business objective for digital marketing was to drive sales, ranking a 4.45 on a 1-5 scale - the bottom line is what counts, right? Although we are still trying to fully understand the depth, nuances and capabilities of digital marketing, it is a trend that no longer feels like a trend but the norm. The Takeaway.
MARKETING INTERACTIONS | MONDAY, JULY 8, 2013
[Sales] Why BANT is Bunk for Today's B2B Buyer
In my work with B2B companies, I spend a lot of time on the phone with salespeople while doing research for the creation of buyer personas and the development of content strategies that dovetail with sales objectives. This one is probably the most valid of the BANT criteria for without it there's no possiblity of making a sale.
SALES LEAD INSIGHTS | TUESDAY, DECEMBER 29, 2009
[Sales] B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff
Smart marketers will sit down and plan out strategy based on a stated objective, whether it’s to increase sales, bring in more leads, better nurture the leads they have, lower their costs (i.e., As you know, Mac, lots has been written about the negative consequences of the “disconnect between marketing and sales.
FEARLESS COMPETITOR | TUESDAY, OCTOBER 14, 2014
[Sales] Why the Future of Find New Customers is brighter than ever!
Sales Looks for Mr. Right Now. We have an awesome script and we are going to shoot the first of monthly videos on the 16th of October – just two days from now The first will go on the homepage of Find New Customers and blow away all marketing and sales leaders. Why don’t you contact Find New Customers today.
ENGAGE | MONDAY, SEPTEMBER 30, 2013
[Sales] Model Behavior: What’s the Best Way to Attribute a Website Conversion?
typical, “last-click" attribution model would credit Jane''s sale solely to direct contact (since punching in the URL by hand was the last thing she did before she bought), and would consider the investments in ads, Facebook and TV as having zero return — a waste of money. How does each component justify its cost (and prove its worth)?
SAZBEAN | WEDNESDAY, SEPTEMBER 14, 2011
[Sales] Leverage social media, beat your B2B’s competition
help increase sales yields. No, it won’t cure snakebite or remove warts …although some social media enthusiasts may have left that impression. However, properly done it can …. boost your traffic and help generate leads. elevate your website’s ranking. complement your marketing with peer reviews/referrals. How, you say? News & Notes
LOOPFUSE | THURSDAY, JULY 22, 2010
[Sales] Freemium and OpenSource Funnels « Loopfuse Marketing Automation.
Traditionally the progression of a lead through the segments of the funnel has been based on external indicators such as registration, download of collateral, participation in webinars, product trial download, contacting sales for assistance, etc. Providing anything of significant value for free will attract a large number of people.
FEARLESS COMPETITOR | THURSDAY, JULY 4, 2013
[Sales] The Best of Marketing Made Simple TV – How to Use LinkedIn with @meloniedodaro
Get Brand Storytelling for Sales here ( bit.ly/csg-ebook-one ) from Communication Strategy Group ( communicationstrategygroup.com ). (Use the button on the lower right to enlarge the view for optimal show viewing.). In this Best of Marketing Made Simple TV show, Canada’s #1 LinkedIn Expert Melonie Dodaro. Melonie Dodaro.
SOCIAL MEDIA B2B | THURSDAY, JULY 23, 2015
[Sales] The B2B Funnel is Leaky on the Marketing Side Too
Ask any overzealous inside sales rep who followed up with a phone call. Maybe a high lead score precipitated this call, but the prospect may still not be product or sales ready. And why is this marketing funnel just as leaky as the sales funnel? That’s sales’ job. All B2B marketers are aware of the funnel.
IT'S ALL ABOUT REVENUE | TUESDAY, OCTOBER 2, 2012
[Sales] 5 Behaviors of Successful Modern Marketers
Sales and marketing can’t function in silos. by Jesse Noyes | Tweet this It’s hard to find advocates of the hard-sell these days. The rise of the online research and the ease of getting peer feedback means marketers have to be smarter, finding ways to educate and advise rather than pushy. But it’s not the end of the world. Storytelling.
VIDYARD | TUESDAY, FEBRUARY 25, 2014
[Sales] 5 Steps to a Successful Video Content Audit
video content audit will keep you organized, effective, and ensure you’re producing videos that support your sales team and all parts of the funnel. As a sales asset? Once both your sales and marketing teams have sorted through your video library, it’s time to focus on the assets you’ll need going forward.
IT'S ALL ABOUT REVENUE | SUNDAY, MARCH 10, 2013
[Sales] Which Industries are Turning Cookies into Contacts? [CHART]
HUBSPOT | MONDAY, OCTOBER 28, 2013
[Sales] Is Marketing Automation Worth the Hassle? New Data Raises Questions
Marketing automation that marketers dream of organizes the data their prospects share, then uses that data to provide those prospects with the right content and the right interactions at the right time to help close sales. Thinking about investing in marketing automation ? The Promise of Marketing Automation. So what should you do?