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  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Sales] How to Fix 4 Toxic Marketing Problems With Analytics
    Daily, marketers have to find new audiences, engage them with creative ideas, test out new concepts, justify their budgets, and defend their efforts from the onslaught of often unhappy sales teams. Regardless of your business, the sales and marketing process can usually be modeled as a funnel. Marketing is hard. I'll just swag it.
  • SAZBEAN  |  SATURDAY, DECEMBER 1, 2012
    [Sales] Top Internet strategy, marketing and technology links for the week of December 1, 2012
    News & Notes
  • B2B MARKETING TRACTION  |  THURSDAY, JUNE 4, 2015
    [Sales] 30 Creative Ideas for Your B2B Video Marketing
    Your sales people and your executives probably tour visitors around your company on a regular basis. If you offer services, create videos that describe or dramatize a situation that would warrant a business buying your service (low sales, hazardous materials, computer downtime, etc.). video of your best sales presentation.
  • EB2BLEADS  |  TUESDAY, MARCH 29, 2011
    [Sales] Why Inbound Marketing Gets More Results
    This desire by people to exchange and interact outside the confines of traditional business boundaries is driving sales and marketing in a new direction, lead ultimately by the customer. Inbound has the same goals as traditional marketing generating sales ready leads and help your sales team convert them into customers.
  • VIEWPOINT  |  MONDAY, APRIL 25, 2011
    [Sales] eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset
    If marketing is only focused on the first, they’re leaving the bulk of the process to sales. There's also proof that, due to this change, sales is only invited into the last 1/3 of the buying process. With a complex sale, there's a lot of knowledge transfer that must happen. Is that a problem? AA: Yes. AA: Absolutely.
  • BLOG MY CALLS  |  THURSDAY, JULY 25, 2013
    [Sales] Call Tracking Agency Reseller Q&A
    Marketing collateral including videos, sales sheets, and emails to help you integrate LogMyCalls into your offerings. 3. Contact a sales rep for a reseller pricing grid: 855-889-3939. Why should I become a LogMyCalls Certified Reseller? Reselling LogMyCalls adds significant value to your offerings, and adds a new revenue stream.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 15, 2012
    [Sales] 4 Ways to Improve Ecommerce Conversions with Better Landing Pages
    If that online store had a 1-percent conversion rate, it could expect about 200 sales or about $15,000 in revenue. At a 2-percent conversion rate, sales would jump to $30,000. Thus there is not a sure-fire formula — based on some stack of statistics — that an online marketer can just implement to suddenly send sales soaring.
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 7, 2013
    [Sales] Banners Don’t Drive Leads in B2B Marketing
    Share this post with every B2B marketer or media sales rep that needs to see it. If your goal is to deliver leads that you can tie back directly to your marketing investment, do not make banners the core of your enterprise B2B marketing program. Period. Banners don’t drive leads. Remember that. B2B Banner Lead Generation Results.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] 4 Attributes of Your Next Content Marketing Superstar
    Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. They also know: ?on
  • SMALL MANUFACTURER BLOG  |  MONDAY, OCTOBER 24, 2011
    [Sales] Is Your B2B Website iPad Friendly?
    If this company’s Website hadn’t “worked” on my iPad, they would have lost a sale — without knowing it. Tweet I needed to reprogram my thermostat, so I carried my iPad over to it and looked up the product name in order to find the manual online. Here’s the deal: Apple sold 8 million iPads last quarter.
  • INBOUND SALES NETWORK  |  TUESDAY, SEPTEMBER 20, 2011
    [Sales] The Google-Driven Buying Process
    The problem is that most companies have not adjusted their sales process to match this change. Thanks to research on Google, your customer comes to your sales people, often knowing more about the product than they do! And just like how most people feel about politicians, this doesn’t lead to a sale. It just teases them.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 1, 2014
    [Sales] Goodbye Promotional Posts – Preparing for Facebook’s News Feed Update
    Getting sales/leads. For example, a company can ask: “Do certain posts result in sales or increased engagement?”. Facebook recently announced that they plan on making significant changes to their News Feed that could have a big impact on the number of users exposed to a company’s post. What Are Promotional Posts? Getting new fans.
  • LOOPFUSE  |  TUESDAY, MAY 3, 2011
    [Sales] Lead Capture for SMBs: Measurement
    Measurement and analysis of Lead Capture effectiveness leads to insights that can improve sales and marketing efficiencies. Lead Capture Thought Leadership Lead Capture Best Practices
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, OCTOBER 31, 2010
    [Sales] Don't Be Scared to Do This on Halloween
      if you order  SNAP Selling  today,  I’ll also send you my  Winning Sales Questions  e-manual—and that’s a $77 value you get for free. It contains over 500 powerful questions that will transform your sales results. Before long, her competitors won't stand a chance. 
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Sales] In The Summertime - Mungo Jerry Lead Gen Tips (tap your feet)
    The song is over and I remembered all the times I heard inside sales reps complain that "It''s summer, nobody''s working.". I just listened to Mungo Jerry''s "In The Summertime," and it made me smile, tap my feet, rock my head, especially with the banjo player huffing and puffing into the jug. Love it! then BOOM! Let''s take a look. Use them.
  • INBLURBS  |  MONDAY, FEBRUARY 14, 2011
    [Sales] How to overcome the Social Media Cash Cow fairytale
    It’s a widespread superstition that you only need to be there in social media and you will get a ton of customers and sales. Boosting B2B sales with social media. How many sales leads does your website generate? That’s 100% wrong! As any other communication channel social media has to be done the right way.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 29, 2012
    [Sales] Top Internet strategy, marketing and technology links for the week of September 29, 2012
    Here are the top Internet strategy, marketing and technology links for the week of September 29, 2012… Getting Started with Twitter Ads for Small Business  (Mashable!) If It’s Done Right. News & Notes
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 20, 2014
    [Sales] How Marketers Can Learn to Speak “IT”
    People in sales, people in marketing. Now that I’m on the other side, I realize that people in sales and marketing don’t do all those things to spite IT. Next, I had my second epiphany: Why the heck didn’t sales and marketing just tell me what they wanted? thought of myself as the technology sheriff. policed the policies.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 4, 2012
    [Sales] The 4 Mary Meeker Slides Every Marketer Should See
    Sales of the Encyclopedia Britannica – once the reference point for people – have been on a steady decline since peaking in 1990, to the point that the print edition has ceased. by Jesse Noyes | Tweet this Every year, entrepreneurs, investors and businesses wait for analysis from Mary Meeker. Who is Meeker? billion. Need further proof?
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 9, 2010
    [Sales] SaaS Solutions Becoming the Standard for Marketing Solutions
    Predictions for 2011: The End of B2B Sales & Marke. Content Marketing and the Forgotten Sales Professi. IDC: Economic Buyers, Digital Overload and Sales E. Accelerate Slow Sales Cycles with More Sales Enabl. The Forgotten Sales Profess. Forrester: Understand and Drive Outcomes for Sales.
  • ANNUITAS  |  THURSDAY, MAY 14, 2015
    [Sales] Sirius Decisions Summit 2015: It’s All About Alignment
    Site of the 2015 Sirius Decisions Summit , and ground zero for some of the most influential marketers and sales executives in B2B. As he accurately describes it, we don’t talk about money in polite society and, “…talking about how you get paid is the third rail of sales and marketing alignment.” Greetings from Nashville!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 9, 2009
    [Sales] Why Social Media Really Matters
    post-sale relationship. With database marketing, post-sales contacts become important for cross-sell, upsell and retention. Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution. Today it is represented primarily by television. search marketing.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 22, 2013
    [Sales] B2B and B2C Marketing are Dead. Long Live B2H!
    Some of the most successful sales, marketing and business people fostered great relationships with customers and colleagues. Today more thank ever, buyers want a human experience from the brands and businesses they buy from. This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. agree.
  • NUSPARK  |  FRIDAY, JULY 9, 2010
    [Sales] Getting Ready for Marketing Automation
    I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare.  As a reminder, marketing automation is a platform to improve marketing and sales integration, increase revenue, decrease costs, and achieve better marketing ROI. By implementing marketing automation, your firm will.
  • NUSPARK  |  FRIDAY, JULY 9, 2010
    [Sales] Getting Ready for Marketing Automation
    I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare.  As a reminder, marketing automation is a platform to improve marketing and sales integration, increase revenue, decrease costs, and achieve better marketing ROI. By implementing marketing automation, your firm will.
  • THE ROI GUY  |  FRIDAY, JULY 25, 2014
    [Sales] CFOs are Large and in Charge of Tech Purchase Decisions?
    Are you arming your sales reps and channel with the provocative value messaging and quantification needed to gain early CFO access? CFOs are more and more in charge and influential over IT spending decisions, this according to a recent article from Baseline Magazine. Risk – If you get technology wrong, it has a bigger impact on the business.
  • SAZBEAN  |  WEDNESDAY, APRIL 23, 2014
    [Sales] Turn to the E-Market for Real-World Customers
    The holiday season alone accounts for $42 billion in online sales annually, as Comscore reports. Retail sales consultants especially need to take heed to customer reviews. Turn Customers Into Sales Members. Specialty sales force members will find this particularly helpful for business-to-business (B2B) products or services.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, OCTOBER 3, 2012
    [Sales] Going Guerrilla – our week at Dreamforce 2012:
    Genius used the Dreamforce event to thank our customers with an intimate appreciation event, as well as an opportunity to introduce our new social sales tool to our customers, prospects, and Dreamforce participants. The plan was to see our customers, press the flesh a little, meet with partners and spread the word about all of our new stuff!
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 27, 2012
    [Sales] B2B Marketing in a Downturn Part 1: Lead Generation and Nurture
    This week we focus on lead generation and lead nurturing, next week we’ll look at getting the most from content marketing, and finally we’ll concentrate on how to improve your sales and marketing alignment. Lead nurturing tools can help you to build relationships with prospects who are too early in the buying cycle to be ready for sales.
  • B2BMARKETINGSMARTS  |  TUESDAY, MARCH 16, 2010
    [Sales] Does your Website fail to deliver these 3 basics?
    Her firm specializes in helping e-commerce companies maximize online sales. Just like a meeting with a sales person, after prospects learn something, you must ask them to do something. In the process, I made a sad discovery. Not one followed what I know are the most basic rules of good Web design. Website is important.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 17, 2010
    [Sales] Savvy Roadtrip - White Papers
    But you can’t drive leads or close sales if your target market doesn’t notice it. Every roadtrip begins with a starting point. The Savvy B2B marketing roadtrip began with White Papers. The six Savvy Sisters met when we were all participants at a White Paperseminar. Some of the best of that wisdom is below! Tweet
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 23, 2013
    [Sales] I’m Your Customer. You Think You Understand Me, but You Don’t!
    ” I cannot count the times I sat in a room with sales executives and salespeople and listened to them analyze their buyers. Jeff Ogden, President of the sales lead generation company Find New Customers is an award-winning BtoB marketing expert who is also trained in Buyer Personas. Real Buyer Personas are needed. Neither do apps.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Sales] The Inbound Marketing Kit You've Been Waiting For [Free Download]
    Topics cover every level of the marketing and sales funnel, from attracting (social media, blogging, and SEO) to converting (landing page optimization) to nurturing (email). As an ancient Greek philosopher once said, "So many inbound marketing resources on the web; so little time to read them.". social? Blog post templates.
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 11, 2010
    [Sales] 2010 Industrial Marketing Trends: How Do You Stack Up?
    Of the 464 respondents, 70% hold management positions in sales or marketing. These Here are some highlights: • 70% of companies anticipate an increase in sales compared to 2009. GlobalSpec is an internationally known portal used by engineers, technical and manufacturing professionals.
  • VIDYARD  |  THURSDAY, JUNE 11, 2015
    [Sales] [Guide] How to Use Video and Marketing Automation to Better Engage, Qualify, and Convert Buyers
    From introducing a product to a new site visitor to explaining a complex feature in a one-on-one sales demo, video is up for the task. Video is here to stay. What’s more, this powerhouse doesn’t shy away from duties all over the funnel. Videos can be educational or entertaining,  live action or motion graphic, long or short, silent or not.
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 24, 2013
    [Sales] Why CEOs Should NOT be Involved in Social Media
    also happen to be a strong believer that CEOs should support the company’s sales efforts and the company’s marketing efforts and the company’s manufacturing efforts and finance efforts, etc. Instead, the CEO inspires valuable content that can be disseminated across an integrated marketing and sales approach for the company as a whole.
  • FATHOM  |  THURSDAY, MARCH 5, 2015
    [Sales] Content Marketing Answers for B2B Manufacturers
    One measure of content’s effectiveness is sales leads. As Joe Pulizzi stated , 85% of manufacturing marketers cite sales as a goal for content marketing, yet fewer than half use sales to measure its success. Where’s the concern? General effectiveness (26% rate it effective). Tracking ROI (12% are successful).
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 11, 2012
    [Sales] Lead Generation: A Watched Pot Never Boils
    This is the third in a series of four blogs about lead generation, marketing and sales metrics, and proverbs. That is assuming there is a filter between raw lead generation and sending those leads to sales (if not, it is more likely that too few touches would have been invested and the opportunity would have been wasted).
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 7, 2013
    [Sales] 5 B2B Marketing Mistakes That Are Hard To Avoid
    As marketers, we have all heard how more jam options actually decreased jam sales. The hardest mistakes to avoid are the ones that initially look like the right decision. We all make mistakes. Sometimes you can see them coming, other times you only see them in hindsight unless you already know what to look for. How do you provide choice?
  • SAZBEAN  |  MONDAY, NOVEMBER 3, 2014
    [Sales] When to Use Twitter Ads for Business
    Obviously you’re not going to want to pay for every single tweet but if you have a special offer, sale, or event coming up and you want to ensure that it’ll be seen by more of your followers, than paying for a boosted tweet is the right option for you. Well, sort of. How do they offer their service for free? Advertisements.
  • BIZNOLOGY  |  MONDAY, MAY 6, 2013
    [Sales] Unleash the power of storytelling in your content marketing
    Consider this tweet-sized story by Ernest Hemmingway: “For sale: Baby shoes. Photo credit: Wikipedia. If I asked you to tell me about your best friend, how would you do it? Would you use a PowerPoint presentation with slides of bullet points? Or, would you tell me stories of long talks and adventures and other shared moments? Obviously,
  • WORKFACE  |  THURSDAY, JUNE 14, 2012
    [Sales] Reactive Customer Service Starts with Proactive Prospect Engagement
    Third, can you encourage your team to take on a more “sales support” role for your offering during these inevitable slow periods? Asking your customer support team to use reactive downtime for proactive sales support uptime may initially be met with resistance. Who is best at initiating the conversation with your customers?
  • PHOENIX RISING  |  FRIDAY, JULY 24, 2009
    [Sales] The Enemy is Out There
    Why is it that when companies begin to struggle, heck, sometimes even when they are doing well - the internal battles are waged? I see Sales and Marketing battles, Marketing and Engineering battles, Sales and Finance battles - everyone blaming others for all the issues, taking little responsibility themselves.  Enough already.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 22, 2009
    [Sales] What’s this thing called Marketing Automation?
    But like the computer, there’s a better way to ask the question “Given marketing and automation technology and what it can do, how should I be setting up and executing both my marketing and sales programs?&#. Rethink how you execute your sales and marketing programs. How does it fit into my business?&#.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 4, 2015
    [Sales] The ROI of Influencer Marketing
    This means that influencer marketing can be tracked, measured, and concretely tied to revenue across the sales funnel using the same data-driven methodologies that other relationship-based marketing programs use. Sales Conversion: How many convert to customers? What does it mean to be an influencer marketing company ? Salesforce).
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 27, 2012
    [Sales] Your Marketing Results Are Not In Your Control
    The B2B Marketing Implication As a marketer, you have objectives that may range from sales to leads to unaided awareness. Two weeks ago GoDaddy’s outage knocked numerous sites offline for an extended period of time. The increase wasn’t because of great search engine optimization. It wasn’t because of great content.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 13, 2012
    [Sales] What is Social Demand Generation?
    Social sign-on, for instance, doesn’t just lower barriers to conversion, but provides the kind of data sales loves. 4. by Jesse Noyes | Tweet this “In preparing for battle I have always found that plans are useless, but planning is indispensable.” – Dwight D. Eisenhower. Marketers have long been used to drawing up plans. Be Engaging.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 30, 2013
    [Sales] How to Reduce Poverty – Answer: Fix Homes – TED Talks with Paul Pholeros
    The blog of the sales lead generation company Find New Customers, by Jeff Ogden , always shares good learning content on Sundays, like TED Talks. Sundays are for learning. believe in lifetime learning. The key insights: think beyond medicine and fix the local environment. Sunday Posts Find New Customers Jeff Ogden
  • PHOENIX RISING  |  THURSDAY, OCTOBER 29, 2009
    [Sales] Use eMarketing to Change Your Marketing Game
    eMarketing is a powerful revenue tool - for marketing and sales.    Noone knows that better than Ardath Albee, author of eMarketing Strategies for the Complex Sale. Today's B2B marketers have more opportunity to positively impact sales revenue than ever before. What an opportunity to change the game! The goal? 
  • PHOENIX RISING  |  THURSDAY, OCTOBER 29, 2009
    [Sales] Use eMarketing to Change Your Marketing Game
    eMarketing is a powerful revenue tool - for marketing and sales.    Noone knows that better than Ardath Albee, author of eMarketing Strategies for the Complex Sale. Today's B2B marketers have more opportunity to positively impact sales revenue than ever before. What an opportunity to change the game! The goal? 
  • SAZBEAN  |  THURSDAY, JUNE 7, 2012
    [Sales] Making the Most of Social Media Analytics
    While social media didn’t have a direct hand in the click-through and sale, it did have a hand in how the brand made a conversion. Don’t believe the next social media expert who tells you “social media is intangible” when it comes to building your brand. News & Notes
  • E-QUIP  |  MONDAY, JANUARY 12, 2015
    [Sales] 10 Steps to Revolutionizing Your Rainmaking
    Never waste the client''s time, but always bring something of value to every sales call. 2. While you''re likely to agree with that statement, your sales approach is probably more transactional than relational. The usual marketing activities suffer the same fundamental flaw as the traditional sales approach—they''re self-centered.
  • CK'S B2B BLOG  |  MONDAY, FEBRUARY 7, 2011
    [Sales] Exciting Announcement: Mobile Marketing "Mini MBA" Executive Program Launching At Rutgers University (Open House, Too!)
    I'm so pleased to announce a groundbreaking mobile-marketing program — and a first-of-its-kind backed by a top university — launching at Rutgers University. The Mobile Marketing "Mini MBA", one in a unique series of programs designed for executives, is a program that I spearheaded with Rutgers and helped to develop the 360-degree curriculum.
  • SAZBEAN  |  MONDAY, NOVEMBER 15, 2010
    [Sales] An Important Driver of Business Success – Follow-through
    Any interaction with customers or potential customers can have an impact on the reputation of your company, affecting future sales. How many projects are you juggling at once? What percentage do you typically complete? How long is your to-do list? When you decide something is important for your business, do you follow-through and get it done?
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 16, 2009
    [Sales] Marketing automation starves without great content
    And that lead was instantly dumped into salesforce.com and the little bell rang for the salesperson, you’ve got a lead, and as you can imagine salesperson came to realize that those were not what we would call sales ready leads.  As a result, a little over 14 months later they had virtually no pipeline for new business. JB:   Sure. 
  • REVENUE JOURNAL  |  THURSDAY, DECEMBER 11, 2014
    [Sales] Roadmap to Revenue makes Forbes 100 Coaching Book Recommendations List
    Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy  made the Sales and Marketing section, where I’m in some very good company, along with Get Clients Now, Made to Stick, Purple Cow, and Selling the Invisible. . ” Yep. Warms an author’s heart. Merry Christmas! How Customers Buy
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 16, 2011
    [Sales] Fire Your Customer
    As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers. B2B Lead Generation : Fire Your Customer. If your business is young and small, choose your customers carefully. Find New Customers had a customer we should have fired long ago. Perhaps you can learn from our mistake.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 15, 2011
    [Sales] Savvy Week in Review: July 15
    Kronos Retools Case Studies after Insightful Sales Rep Feedback by @casey_hibbard. See how Kronos streamlined its case studies by finding out how sales reps use them. Hopefully your summer has started with a bang! Read on and enjoy! 7 Key Steps to Being Seen as the Best in Your Field by @lizstrauss. Loved this post! Go read the post!
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 20, 2011
    [Sales] Week in Review May 20
    B2B Marketing and Sales - Two islands, no bridge? There's lots of well-intentioned talk about sales and marketing aligning, but is it all just lip service? The weeks just keep flying by. Hard to believe that first quarter is already behind us and summer is just around the bend. The B2B crowd isn't taking any breaks yet, though.
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Sales] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    Video and the Sales Funnel. Determine goals:  sales; leads; brand building; product demonstration; education.  A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.  Chances are, it’s a television ad.  Because nothing beats the power of a message that combines the senses of sight and sound.  Why Video. Other Tips.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 5, 2014
    [Sales] 6 Must-Have Website Calls-to-Action that are Sure to Convert
    Because your website is often your first line of communication with a lead, make sure that your website contains numerous targeted CTAs, speaking to leads in every stage of the sales funnel. Author: Dayna Rothman When it comes to converting leads and making lasting impressions, your website is where the magic happens. Contact Us. Contests.
  • LEADSLOTH  |  FRIDAY, JULY 10, 2009
    [Sales] Demand Generation Blogs Continued
    Jeff specializes in helping companies find new customers, he wrote a great e-book about that, and blogs about Demand Generation, primarily from a Sales perspective. In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. B2B Marketing Zone. DemandGen Report.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 3, 2015
    [Sales] Modern Marketing Lessons From PetRelocation [Webinar]
    " Forrester Vice President and Principal Analyst, Laura Ramos, also will review how Modern Marketers report increases in both sales and profitability. “What’s the best airline for my bulldog?” ” Questions are driving content marketing strategy for Austin, TX-based PetRelocation. Register now!
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Sales] How to Create PPC Ads People Will Actually Click
    Incorporate a sense of urgency or a specific sales process like: “Save on Flowers Today!” or “Limited Time Flower Sale.”. 3) Risk Reduction. You, however, only make money if the revenue gained from sales through PPC is higher than the total costs accumulated while getting that customer. So what’s the catch? Any awards?
  • TOM PISELLO  |  FRIDAY, NOVEMBER 5, 2010
    [Sales] Tom Pisello: The ROI Guy: Alinean joins Content Marketing.
    Alineans contributions will specifically target ways b2b marketers can Fight Frugalnomics - helping to overcome growing buyer skepticism, overload and frugality with interactive smart content(tm) and diagnostic sales tools. Predictions for 2011: The End of B2B Sales & Marke. Content Marketing and the Forgotten Sales Professi.
  • SALES LEAD DYNAMICS  |  THURSDAY, SEPTEMBER 9, 2010
    [Sales] Are Your Voicemails Putting Prospects to Sleep?
    Several sales experts advocate a message with one tantalizing statement.  Colleen Francis suggests a systematic approach in A 3-Step Strategy for Making Voicemail a Highly-Effective Sales Tool. “Hi, Mary, this is Fred Smith from XZY Consulting, a strategy consulting firm. Please call me at xxx-xxx-xxxx.”. Ssszzzzz………… Snore………Yawn…….Borrrring…….
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 5, 2015
    [Sales] 5 Smart Ways to Build B2B Thought Leadership with Content Marketing
    In doing so, you’ll build trust and develop a relationship that could eventually lead to a sale. You better if you hope to make any sales. Unless you’re Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? Wrong. Content marketing takes work. Authenticity Is key. Do your homework. Be a presence.
  • SYNECORE  |  WEDNESDAY, MAY 22, 2013
    [Sales] Target Cartwheel: Social Shopping for Millennials
    After adding these four coupons, a single barcode was generated for the sales associate to scan at checkout. Finally, on top of all that, after the transaction had finished, the friendly sales associate handed me another coupon for 20% off my next shoe purchase at Target. What is Cartwheel? The social aspect doesn’t stop there.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 6, 2011
    [Sales] @fearlesscomp and James Rogers of Hoovers to appear on SLMA radio
    Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers. B2B Lead Generation | The Fearless Competitor and James Rogers of Hoovers to appear on SLMA Radio.
  • SAZBEAN  |  SATURDAY, NOVEMBER 2, 2013
    [Sales] Top Internet Marketing Strategy Links for the Week of October 28th, 2013
    Mashable) How You can Win at Social Media Right Now (Entrepreneur) That’s So Awkward: Why You Should Use Humor in Your Email Campaigns (Email Marketing) 20 Critical Dos and Don’ts of LinkedIn Networking (Inc.com) The post Top Internet Marketing Strategy Links for the Week of October 28th, 2013 appeared first on Sazbean.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 19, 2011
    [Sales] Can Barnes and Noble engage Borders customers?
    Barnes and Noble recently acquired the customer list from Borders in the sale of assets last week at bankruptcy court. There’s no heavy-handed product promotion or push to close a sale. The federal bankruptcy court approved this sale. Image by markhillary via Flickr. ”  And that was back in January 2011. The subject.
  • WRITTENT  |  MONDAY, JULY 14, 2014
    [Sales] 77+ Resources for Amazing Copywriting
    The Copywriter’s Roundtable – Expert direct response copywriter John Forde talks web copywriting, sales science, selling psychology, and more. 5. Ben Settle – Ben Settle is all about sales, and he knows how to make them. Sales/Persuasion Psychology. Copywriting. What’s the solution? Write your own amazing copy! Books.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 14, 2011
    [Sales] Twitter for B2B Marketing Case Studies: Four Ways How Tweets Lead to Business
    Many businesses have already taken the liberty of tweeting to their advantage to increase sales opportunities and have been succeeding at doing so.  The Bottom Line : 13 days later Avaya closed a $250,000 sale. B-Co Communications – The Answerer. The Bottom Line : Today there are 10 sales reps. And apparently he agreed!
  • CMO ESSENTIALS  |  MONDAY, FEBRUARY 2, 2015
    [Sales] The Light at the End of the Outbound Marketing Tunnel
    You are not going to earn a customer from your sales literature.  Chugging Into the 21 st Century. Ink-on-paper marketing products are decreasing.  That’s no surprise to you and it’s certainly no surprise to the people who may still work in a printing plant.  There is no substitute for cheap and nearly unlimited free digital storage. 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 9, 2015
    [Sales] 5 Trends Driving The Marketing Cloud Revolution
    Editor’s Note: Today’s post comes courtesy of John Bara, the President and CMO of Mintigo, an enterprise predictive marketing platform and proud Oracle Marketing AppCloud partner. You can follow John on Twitter at @John_Bara. Big data and marketing clouds require modern marketers to further embrace analytics. Computing is now a utility.
  • FOLLOW THE LEAD  |  FRIDAY, DECEMBER 2, 2011
    [Sales] Hiring! Hiring! Read all about it!
    While the United States unemployment rate has plumped to an eye-opening rate of about 9.1%, ZoomInfo is welcoming new talent in all departments including engineering, sales, and marketing.  Yeah folks, you got it! We’re opening our glass doors to potential … Continue reading →
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2011
    [Sales] Savvy Speaks: What's Your Strategy?
    quick and very effective way to find out is to ask your sales team about what “buying questions” prospects ask. We Savvy Sisters believe in planning your work and working your plan. We would never dream of starting a project without a content strategy. What's a content strategy? How do you even start one? Read on. Stephanie.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 27, 2011
    [Sales] 5 Productivity Killers For Your Cold Calling Team
    From what I’ve seen over the years making cold calls, it can be customary to place blame on your inside sales folks when they’re having difficulty uncovering solid leads. Your outside sales reps aren’t hungry enough - How quickly outside reps forget the work their inside reps put in to generate even a little bit of interest.
  • LEADSLOTH  |  THURSDAY, SEPTEMBER 30, 2010
    [Sales] Pardot User Conference Proves They’re a Top Marketing Automation Vendor
    One of the most interesting things Pardot does for their own lead management is to give a 60 second look to each and every lead that is sent to sales. They add these insights to a notes field, which is typically the first thing a sales rep looks at when they receive a new lead. And that’s impressive. Pardot’s Secret.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 6, 2011
    [Sales] Facts about Fearless Competitor
    In addition, I’m speaking at the 140Conference on Long Island on May 26th and appearing on Sales Lead Management Association radio on June 9th. As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers. Every Friday at 11am). That’s a decent-sized city!).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 15, 2013
    [Sales] How Xerox is Supporting Editorial Advocacy with Healthbiz Decoded
    Healthbiz Decoded is an owned microsite focused on the business of healthcare — an editorial site that, in Ericson’s words, is intentionally far from the sun ( of sales, that is). But it’s not a sales circus, by any means, because only about 30% of the stories that run on the site have a connection to or mention Xerox. Influencer gap.
  • INBLURBS  |  THURSDAY, MARCH 15, 2012
    [Sales] An Easy Way to Reach One Fifth of the World with your Brand Message
    study from Wildfire Interactive shows that social media helps grow brand awareness, increase sales and partnerships and helped to reduce marketing costs. Simply become active in Facebook! Facebook has about 830 million users worldwide which means it reaches one fifth of the global population. The top ten largest countries are: 1.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Sales] 10 Quick Tips for Getting More Business Value Out of Twitter
    10 Social Media Tips to Get More Business Value From Twitter. 1) Monitor and thank your current sales opportunities who are reacting to your content on Twitter. You can do this by having a sales or account management rep send a tweet as soon as a new customer signs up for or purchases your product/service. Hello, Mr. Jones. mkYwE.
  • MARKETING INTERACTIONS  |  FRIDAY, AUGUST 6, 2010
    [Sales] Spin Your Marketing Dialogue Wisely
    The point of contention arises when we talk about how they'll create a marketing dialogue that gets them in more conversations that result in qualified sales opportunities that field sales can close. Not in a B2B complex sale. It's all in how you go about framing the marketing dialogue. Quite often this may surprise you.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 10, 2014
    [Sales] Get Started with a Content Marketing Library
    Talk to your sales team, and find out what conversations and questions they’re asked that move the needle. If it doesn’t map to what you currently think of as stages in the sales funnel, you may want to reorient that sales funnel around the way the buyer actually purchases. Again, do this in tandem with your sales team.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 13, 2012
    [Sales] “73% of CEOs believe marketing has little effect on increasing their organizations’ top line.”
    Ask any CEO what their Return on Investment is for their sales people, manufacturing department and most other parts of their company and they can tell you the number of the top of their heads. But ask them what effect marketing has on sales and they can only give you vague reaction. So who is to blame? So what is the solution?
  • FIFTH GEAR ANALYTICS  |  THURSDAY, OCTOBER 14, 2010
    [Sales] Are Personas the New Customer Segments?
    If marketers want to deliver robust multichannel experiences across media and sales channels, then Personas have to grow up to support both online and offline customer relationship realities.  If “Persona” means the Whole Customer relationship, then I’m happy to drop the word “Segment” for good. Martha Bush. Tweet This! Post on Google Buzz.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, OCTOBER 9, 2013
    [Sales] Using the Google Analytics Social Report (Part II)
    In other words, are your social media visitors moving along the sales funnel from awareness to consideration to purchase? In other words, the link looks and reads naturally, not like a sales pitch. In Part One of this series , I talked about how to set up the Google Analytics Social Report. Setting up Goals. Goal Setup Page. ” 2.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 23, 2012
    [Sales] Why We Took the Shears to the Home Page of Find New Customers
    ” – that’s the lament of sales everywhere today. Need help with the alignment of sales and marketing? For instance, on the  Get New Customers  page, you’ll find superb white papers on optimizing lead generation, sales and email marketing. Ever look at your house and decide a Spring Cleaning is in order?
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 7, 2013
    [Sales] It’s Time To Act Like A Publisher [Slides]
    ” But it’s up to us to stand up to our sales and executive colleagues. I’m mad. I’m really mad and I;m not gonna take it anymore. OK, maybe I’m being dramatic. But seriously, when are we gonna atop creating so much crappy content? When are we gonna realize that the world has changed. Content Marketing
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 23, 2015
    [Sales] Marketers, Get Ready For Your Promotion: A Global Perspective
    Most already have a sharp sales orientation and a focus on maximizing revenue. Yet, as we’ve seen from our global counterparts’ results, we know it’s a crucial element of the customer journey, particularly if you have a complex product with a long sales cycle. APAC Marketers Are Savvy Marketers. Asia Pacific. Global.
  • PAUL GILLIN  |  THURSDAY, JUNE 17, 2010
    [Sales] The Changing Rules of B2B Marketing
    Their celebrity is paid off handsomely for Dell: Hanson won’t provide specifics, but Dell has estimated that the Tech Center is indirectly responsible for many millions of dollars in sales each year. Those sales are generated by the affinity that the staff has developed with these key corporate customers. Your feedback is welcome.
  • SYNECORE  |  MONDAY, JULY 20, 2015
    [Sales] How to Optimize My Landing Pages
    Or would you rather be generating quality leads or prospects from your website [which you probably spent a pretty penny on] that you're able to call up, send an email to, or nurture down the sales funnel to make that sale? Are you driving traffic to your website? Great! Then this article is for you. What is a Landing Page? Headline.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 29, 2014
    [Sales] Trade Shows: Are You Telling a Compelling Story?
    So let’s step back for a minute and assume that you have a great product, customer service to die for and a sales staff that understands and can articulate your value proposition. Defining how to qualify them as to where they are in the sales funnel. Sales will follow. Highlight what’s in it for me, the customer.
  • LEDGER BENNETT  |  SUNDAY, OCTOBER 21, 2012
    [Sales] Top 10 Tips for Marketing Automation success
    And increasingly, to keep an eye on existing customers'' activities to make the most of every repeat sales opportunity. Start capturing behavioural, online, and sales data. Content is king and should be priority #1. ½ of all sales are lost because content is poor source: KissMetrics 2011. 6. What problems does it solve? Decide.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 9, 2014
    [Sales] 6 Ways to Use Call Tracking in Your Call Center
    Our technology literally analyzes call content for useful marketing and sales data. In other words, our analytics engine listens to the words and phrases on the call and spits out metrics like lead quality, conversion rates, missed opportunity and sales performance. These tools are robust and powerful. They are also expensive.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 25, 2012
    [Sales] 11 Tips For Your Voice Mails To Increase Response Rate
    When Michael asked the executive about returning sales calls, his comment was “Return their call? If you talk to a lot of experienced sales reps, they will tell you to leave your number twice, once at the beginning and once at the end. You must be joking! I’d be playing defense on their home field!” Guess what?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 21, 2013
    [Sales] Collaborate for the Internet of Customers with 7 Ideas for 2014
    recent Google and Corporate Executive Board study shows that buyers are 60% through their decision process before engaging Sales. by Erick Mott | Tweet this First, congratulations to the entire Dreamforce community for a successful event with more than 100,000 attendees, exceptional conversations , and special guests.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 28, 2013
    [Sales] Encore: The Vision Behind Marketing Made Simple TV – with Marilyn Daly of Watchitoo
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. Encore show: What makes Marketing Made Simple TV such a great TV show ? It’s truly a TV show, and not a web show. Just click the button in the show.). In this show, you’ll learn: How Watchitoo makes a TV-like show possible.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 7, 2013
    [Sales] 5 Key Preparation Steps in B2B Link Building Outreach
    If you have ever been in an environment where sales and customer communication comes at you at a rapid pace (think call center, inside sales, etc) than you understand how important product or solution expertise is. You also understand the luxury of preparation. Preparation is critical. Here Know Their Real Name. Forecast Their Mood.
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