Page 100 of 240 Previous | Next 
  • WEBBIQUITY  |  MONDAY, APRIL 29, 2013
    [Sales] Lessons from HubSpot’s State of Inbound Marketing Report
    But the report also notes that despite its widespread and increasing adoption, “Executives and sales functions not quite buying in to inbound marketing…only 17% of sales teams and 11% of company executives lend their full support to inbound marketing efforts.” To get the full story, download the HubSpot report here.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 12, 2012
    [Sales] What Should Worry B2B Marketers Most This Year? [CHART]
    Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! by Gaea Connary | Tweet this Goals are personal. As marketers we all have different ideas of what we need to accomplish. You’re not alone. Success means knowing your goals as well as where you are in relation to those goals.
  • SYNECORE  |  TUESDAY, MARCH 12, 2013
    [Sales] Pinterest Banks on Web Analytics
    The very layout and structure of the Pinterest site lends to its sales action-ability. The secret to Pinterest’s rampant success- and the key to its inherent value for businesses and marketers- can be found somewhere along the intersection of user affinity and sales action-ability. Back to Pinterest. Of course.".
  • DIRECT RESPONSE COACH  |  FRIDAY, SEPTEMBER 19, 2014
    [Sales] Direct Mail Ideas: The Ace Hardware “paper bag” offer
    Several years ago, Ace Hardware ran a one-day sale that allowed customers to fill up a paper bag and take 20% off on all items in the bag. We’ve seen these direct mail ideas before. Ace Hardware sent out large paper grocery bags and invited customers to come and fill up their bag for [.].
  • NUSPARK  |  THURSDAY, DECEMBER 16, 2010
    [Sales] What Is Lead Management?
    Lead Management is the process of generating, converting, qualifying, and closing sales leads. Lost in the shuffle of all of those marketing tactics you are trying to get a handle on for your business (Twitter, Facebook, Pay-per-click, SEO, email campaigns, website design) is the concept of Lead Management. Think about your business?
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Sales] Demand Generation Benchmarks & Trends: Software Marketer Edition
    1) In terms of monthly visitors, leads, and sales opportunities generated, software companies aren't radically different from other industries. While creating the survey for this report, we were interested in whether the different industries had radically different conversion funnels across visitors, leads, and sales opportunities.
  • FATHOM  |  WEDNESDAY, FEBRUARY 24, 2016
    [Sales] This Week in Publish or Perish – The Secret to Converting a Marketing Qualified Lead
    Publish or Perish is a podcast for innovative and scale-seeking sales leaders and CMOs, hosted by Fathom’s Chief Revenue Officer, Jeff Leo Herrmann. Marketing Qualified Leads vs Sales Qualified Leads. Every sales qualified lead should be contacted immediately (we do within 5 minutes). link]. Nothing.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 20, 2010
    [Sales] Marketo 2010 User Summit Focuses on Revenue Performance Management
    The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. In today’s “buyer’s in control” market, traditional marketing and sales approaches have become grossly inefficient and outdated. revenue touchpoints) across the revenue cycle.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, JANUARY 27, 2011
    [Sales] What Are the Top-10 Marketing Books?
    There are literally thousands of marketing books available today. A handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books? To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Sales] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
    As marketers absorb an increasingly larger portion of the sales cycle, marketers are naturally becoming better sales people. And what makes a good sales person? Author: Seth Lieberman Many marketers feel like the engine is always running. Here’s how these three benefits break down: 1. Facilitating Dialogue. Exchanging Value.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 2, 2011
    [Sales] How big should our marketing budget be?
    What percentage of sales-qualified deals do you win? How many sales-qualified leads will you need to make the revenue goal? What percentage of marketing-qualified leads turn into sales-qualified leads? Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. Marketing
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 27, 2011
    [Sales] Whistling past the graveyard | Insights from the 2012 B2B Marketing Benchmark Report
    But their other responses point to what’s causing this. • 68 percent have not identified their sales and marketing funnels, no less optimized them. • 61 percent send leads directly to sales. • 79 percent don’t score leads. • 65 percent don’t nurture leads. Take the Inflextion-Point B2B Sales and Marketing Health Check.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 22, 2010
    [Sales] Hubspot TV – the Inside Story
    … Continue reading → Tags: Business relationships Content marketing Demand Generation Easy lead generation Laugh and Learn lead generation Lead Nurturing Lead Scoring Leadership Management best practices Manufacturing Sales Marketing Marketing Automation marketing campaigns Have you heard of Hubspot TV?
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Sales] The Triggered Emails You Need to Make Your Marketing Automation Work
    Or what if they get into a sales conversation after just downloading an ebook, never become a customer, and then go cold until they start a trial months later? When a prospect becomes highly engaged, this is a great opportunity to notify that prospect''s sales representative that this is a good time to follow up with the prospect.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Sales] 9 Revealing Inbound Marketing Insights From the U.K. [SlideShare]
    For example, sales and marketing are developing closer and closer relationships, and the data strongly indicates that businesses that align these two departments outperform those that don’t by a significant margin. 9) Better alignment is required between sales and marketing in the U.K. Check out the SlideShare below. 79% of U.K.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 20, 2012
    [Sales] Industrial Content Marketing is Not Just for SEO
    We want site visitors to call our sales people who will explain everything. If you have such a person on your staff, value and appreciate their contributions to sales and hang on to him/her. Content marketing is a central topic in most of my recent conversations with industrial companies. That is the good news. Why do I say that?
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 3, 2012
    [Sales] How to Turn Your New White Paper into a Great Lead Generation Product
    b2b sales – Definitive Guide to Making Quota (self) and. We craft a great white paper, like our highly acclaimed white paper on sales lead generation How to Find New Customers , sponsored by Marketo. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. You post it.
  • SAZBEAN  |  THURSDAY, NOVEMBER 10, 2011
    [Sales] Five great examples of product page copywriting
    While product page design has improved in the past few years, an often neglected area is sales copy. I’m going to explain why good sales copy is so important, and look at some examples where retailers are getting this spot on… Five great examples of product page copywriting by Graham Charlton. News & Notes
  • MI6 MARKETING AGENCY  |  SUNDAY, APRIL 10, 2016
    [Sales] Mi6 Agency’s Top Charts for April 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of April 4th. What are Marketers Top Priorities in 2016? Time will tell! Sources. 14 Apr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Sales] The state of the nation on SEO, content strategy and earned media
    You could really tune in and focus on individuals who were high probability customers or sales leads. We’re nurturing them along a sales cycle. Companies are going to have to work harder at being able to earn the attraction of buyers early on in that sales cycle by producing more remarkable and meaningful content.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 29, 2013
    [Sales] The World Has Changed. Has Your Marketing?
    The conference will challenge us all to decide if Marketing is out of its silo for good, if we have a seat at the executive table and if we are better aligned with sales and the larger business including IT, HR , Finance, Operation and other functions. All this is putting new pressures on today’s B2B Marketing leaders. Real-time Marketing.
  • LEANDATA  |  MONDAY, MARCH 23, 2015
    [Sales] How Revenue Analytics Can Kill (Your Career)
    If your business has a long/complex sales cycle, you might expect to see double-digit contacts associated with deals. Answer: sales person creates a new opportunity with no contacts. Account-Based Sales & MarketingGuest post by Tom Grubb , Chief Strategy Officer with Digital Pi. Well expand I have, read on. I get it.
  • BUSINESS GROWTH DEVELOPMENT  |  SUNDAY, APRIL 29, 2012
    [Sales] Amazon Payment Solutions: What Do They Have to Offer?
    It covers such useful functions as Amazon’s 1-Click ordering and a set of tools for online businesses to run shipping charges, promotions, sales taxes, post-sales activities such as order cancellations, chargebacks and refunds. Sales GP Amazon Electronic commerceImage via CrunchBase. Related articles.
  • BUSINESS GROWTH DEVELOPMENT  |  SUNDAY, APRIL 29, 2012
    [Sales] Amazon Payment Solutions: What Do They Have to Offer?
    It covers such useful functions as Amazon’s 1-Click ordering and a set of tools for online businesses to run shipping charges, promotions, sales taxes, post-sales activities such as order cancellations, chargebacks and refunds. Guest SALES Articles Amazon Electronic commerceImage via CrunchBase. Related articles.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 24, 2014
    [Sales] Getting Down to Business: Nurturing Leads
    In the past, I had a business where I was the primary sales rep, and I worked as a sales rep for other companies. AARON : I think a lot of sales people and small business owners in your audience very much relate to that. I’ve been there myself too, being on the sales side in my past as well. Am I wrong?
  • HUBSPOT  |  WEDNESDAY, JULY 17, 2013
    [Sales] Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust
    To help illustrate the decline in engagement with physical media, one only needs to look at music sales. In 2013 , CD sales dropped 13%, while digital formats increased 9.1%. Reallocate budget and focus your marketing efforts on creating resourceful content that effectively shortens your sales process. Let''s level. Direct Mail.
  • VIDYARD  |  THURSDAY, MARCH 24, 2016
    [Sales] Vidyard Hires Tech Veteran, Former Hootsuite Exec Steve Johnson as President, COO
    Johnson will be responsible for continuing to scale Vidyard’s global sales and customer success programs while helping the company expand into new markets. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales. . About Vidyard. Phone: (281) 543-0669.
  • HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Sales] HubSpot & Salesforce Sign a Partnership Pact Through 2020
    There are tens of thousands of Sidekick sales acceleration users who also enjoy Salesforce.com’s CRM product. I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. This is great news for HubSpot, HubSpot’s customers, Salesforce, and Salesforce’s customers. Ditto there.
  • HUBSPOT  |  WEDNESDAY, AUGUST 12, 2015
    [Sales] 6 Landing Page Musts for Higher Conversion Rates
    If a buyer clicks through an ad that features images of models in T-shirts, shorts, and flip-flops, only to learn the item for sale is a bracelet that could barely be seen in the marketing image, they might not trust your company when they run across later marketing campaigns. These six landing page musts will never change. Matching Products.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 26, 2015
    [Sales] Why Content is Social Media Dietary Fibre
    Last week we looked at the mechanics of getting a social media strategy off the ground by engaging our HR and sales people. It’s an all-you-can eat buffet of white papers, webinars and ebooks guaranteed to feed your busy professional brain that really delivers only the chronic reflux of relentless sales people. It’s New(ish).
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Sales] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    Remember: The goal of your ebook is to generate leads for your sales team , so pick a topic that will make it easy for a prospect to go from downloading your ebook to having a conversation with your sales team. Below, you''ll see my customized cover with my sales-relevant ebook topic. my dad. Flash forward to today. Fret not.
  • E-QUIP  |  TUESDAY, AUGUST 14, 2012
    [Sales] E-Quip Blog: Is Solution Selling Dead?
    Harvard Business Review recently published an article bearing the provocative title " The End of Solution Sales." I suspect that the purported death of solution selling has more to do with longer sales cycles and sellers showing up late to the game than clients no longer valuing our advice. Managing the Sales Funnel: Updated.
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Sales] How to Get Free From Annoying Office Situations
    But that super confusing Google Doc your company uses to track incoming leads and assign them to sales reps? At work, some terrible situations are easier to get out of than others. That important project your boss dumps on you last minute? You probably can't wiggle your way out of that one. How to Get Free From an Office Birthday Party.
  • BIZIBLE  |  MONDAY, JANUARY 4, 2016
    [Sales] Why Funnel Visualization Matters For B2B Marketers
    10,000 people filled out a form last month, 600 were marketing qualified, and 300 are now sales opportunities); it’s another to see the flow of prospects as they go through the stages. Even though they produced the same amount of sales opportunities, Initiative B did it far more efficiently. Well, the same goes for the business world.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 23, 2011
    [Sales] What are you passionate about?
    As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. B2B Lead Generation | What are you passionate about? BNET listed 10 essential blog topics for every business. My favorite of the ten was to answer the question. “What are you passionate about?&#.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 24, 2012
    [Sales] 5 Steps to Achieve Content Marketing Success [Slides]
    This is all at a time when marketing budgets are feeling the strain of sales’ expectations that marketing will produce more leads and better leads. It builds stronger brands up and down the marketing funnel and well beyond the sale. #ContentMarketing: The Hottest Marketing Buzzword of 2012. Why Organizations Must Rebalance.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 23, 2012
    [Sales] Are you a content marketer or a content carnie?
    ” Over time, if you consistently produce content that is RITE — Relevant, Interesting, Timely, and Entertaining — it will result in the small interactions that eventually lead to trust, relationships, sales, and loyalty. He was an SEO gamester who was trying to get me to feature his lousy self-help infographic on my site.
  • BIZIBLE  |  TUESDAY, DECEMBER 8, 2015
    [Sales] Official Launch of PipelineMarketing.com: A Community Site Dedicated to Revenue-Focused B2B Marketing
    It is the point man when it comes to demand gen, lead quality and sales enablement, and the marketing team feels the heat when the company doesn't meet its monthly revenue goals. Marketing is a powerful role within B2B businesses. According to the 2015 State of Pipeline Marketing Report , 52.9% It’s more than simply a website, however.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Sales] ABM: An Ancient Practice?
    According to a survey from the #FlipMyFunnel B2B Marketing and Sales Festival held in Austin earlier this month, 49% of B2B marketers are already performing some sort of ABM initiative, and 64% are planning to do so in the next year. . I recently went back to material from my first Miller Heiman sales training course in the mid-1980s.
  • ANNUITAS  |  TUESDAY, JANUARY 13, 2015
    [Sales] Enterprise B2B Marketers: Focus on Connecting with Your Buyers for Impact in 2015
    Buyer personas drive your content plan as well as the tactics you choose to engage them and an understanding at what point they become a Marketing Qualified Lead (MQL) and are ready to speak with sales. Finally be sure to look at your own internal marketing and sales processes, and make sure they’re aligned as well.
  • WRITTENT  |  MONDAY, JULY 14, 2014
    [Sales] 77+ Resources for Amazing Copywriting
    The Copywriter’s Roundtable – Expert direct response copywriter John Forde talks web copywriting, sales science, selling psychology, and more. Ben Settle – Ben Settle is all about sales, and he knows how to make them. Sales/Persuasion Psychology. Copywriting. What’s the solution? Write your own amazing copy! Well can you?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 26, 2009
    [Sales] Learn how to create content that improves your lead gen conversions
    You’ll want to create content that will actually help your sales team have a valid reason to follow-up. Create content for each state of the sale cycle. B2B marketing efforts heavily rely on content as a lead generation incentive. 3:30 p.m. EST). Sean is in charge of MarketingSherpa’s newsletters that covers B2B marketing. 
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 13, 2014
    [Sales] College Commencement Address
    operationalizes” business and sales management systems and processes that pull revenue out of the doldrums into the fresh zone. During the past 15 years, his consulting, advisory, and platform services have illuminated, motivated, and rejuvenated the sales efforts for organizations throughout the world. College Commencement Address.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JUNE 4, 2013
    [Sales] Example of a LinkedIn Strategy That Gets Big Payoffs
    In our 2013 Sales/LinkedIn research , we found that top sellers share relevant content much more that their counterparts. Get Cracking the LinkedIn Sales Code now to discover what else top sellers are doing. In my sales, I’m very targeted and strategic. But it’s not for salespeople who are looking for shortcuts and quick sales.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 2, 2015
    [Sales] Why Single-Touch Attribution in B2B Marketing Is Unethical
    However, B2B marketers don’t deal with luxuriously short sales cycles where consumers can make snap, impulse decisions. A sales rep calls leads to set up demos. Picture a race team running a relay, where each member runs a segment before passing the baton to the next runner. Single-touch attribution has its place, don’t get us wrong.
  • THE ROI GUY  |  THURSDAY, JANUARY 12, 2012
    [Sales] Top Blog Posts of 2012
    Diametrically Opposed Forces: Selling Value in a Buyer Controlled World Provocation-Based Selling: Loosening the Status-Quo for Sales Success The Big-O: Outcome Selling Are you CIO Worthy? We wrote over 100 articles on Frugalnomics and B2B Selling and Marketing. So what was tops in 2012?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 9, 2016
    [Sales] How to create engagement with customer flow
    Most use sales as prime performance indicator. They feel they have little time to win the customer, so every page must have a sales element. Their objective is not an immediate sale. Most use sales as prime performance indicator. They feel they have little time to win the customer, so every page must have a sales element.
  • HUBSPOT  |  SATURDAY, NOVEMBER 14, 2015
    [Sales] Want to Be More Productive? Start By Making Your Bed
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Have you ever had a day where you just feel like you haven't made any progress? Everyone goes through these peaks and valleys. You have to do something to make that feeling go away. But what? According to Richard E. Here’s why.
  • BIZIBLE  |  MONDAY, APRIL 25, 2016
    [Sales] Bizible Joins The Account-Based Marketing Leadership Alliance
    ABM is a movement toward sales and marketing alignment under common goals, and the metrics ABM marketers are tracking need to represent what is most important to the business: the bottom line. Over the last year, interest ABM has soared. Just take a look at this Google Trends report from January 2012 to today.
  • OPENTOPIC  |  FRIDAY, AUGUST 19, 2016
    [Sales] All Business is Personal — Especially in Ecommerce
    Register Now » Traditional marketing has a single focus: getting more sales. Attend our free webinar August 24 and learn how to create highly profitable direct mail campaigns that will grow your business. But in today’s always-connected world, the consumer’s journey is less linear and more complicated. Marketing Technology
  • OPENTOPIC  |  WEDNESDAY, APRIL 20, 2016
    [Sales] Oracle Marketing AppCloud Expands With Key Partnerships, Acquisitions
    Marketers and sales professionals can now target specific individuals and. Opentopic blog >> mediapost.com The Marketing Cloud arms race continued Tuesday as Oracle announced a series of partnerships and acquisitions to boost its Marketing AppCloud offerings. Marketing Technology Cmo Digital Marketing undefined
  • ACT-ON  |  MONDAY, FEBRUARY 15, 2016
    [Sales] Why You Shouldn’t Fear Producing Your Videos In-House
    Until then, consider chatting with your sales team or customer service team and ask them what questions your customers and prospects are asking. Learn more about easing those prospects down the long road to a sale, with our free eBook, “ 10 Ways to Nurture the Buyer’s Journey.” Which format is more informative?
  • B2B IDEAS @ WORK  |  TUESDAY, JULY 17, 2012
    [Sales] B2B Buyer Personas: Why?
    Your target audience has changed, and you must be able to speak to this new type of buyer in order to make a sale. Buyer personas must be an important part of your B2B marketing arsenal. Buyer. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • LEAD LIAISON  |  FRIDAY, APRIL 15, 2016
    [Sales] Mid-Market Marketing Automation Software Leader Announces Integration with Wistia for Video Marketing
    Integration Creates Opportunities for Mid-Sized Companies to Leverage Video Marketing with Visitor Tracking and Marketing Automation Software for More Sales Intelligence and Higher Website Conversion Rates. Wista works with ProspectVision™. Prior to this, we used YouTube and had no insight into who was watching our content. About Wistia.
  • JUNTA 42  |  SATURDAY, JANUARY 28, 2017
    [Sales] This Week in Content Marketing: The Battle for Custom Content
    Pressly: The Starter’s Guide to Sales Enablement: It’s no secret that sales and marketing departments have a complex relationship. Pressly’s Starter’s Guide to Sales Enablement dives into how you can align sales and marketing and start building conversion-focused content today. This week’s show.
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [Sales] Best Social Media Stats, Facts and Marketing Research of 2010
    and 30% said it was to get updates on upcoming sales. Social Media Facts & Figures for B2B Sales by Inside View. Sales People Want Social Media Training - but Aren't Getting It. Social Media Driving Sales Worldwide by MarketingProfs. sales pros are on Facebook, while 20% are on LinkedIn and 8% Twitter.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 24, 2017
    [Sales] Empathetic Marketing: How To Connect With Your Customers
    But a 20 plus year career in sales and marketing, and leadership roles in various kinds of companies, large and small. It seems that we change how we think about our customers as we walk into the building and put on our marketing and sales hat. I love the term coined by Noah Fenn , who is head of video sales and strategy at AOL.
  • RADIUS  |  FRIDAY, AUGUST 5, 2016
    [Sales] 3 Emails That Will Actually Improve With Predictive
    Here’s a short description of each type of email, who should consider using this type of email, and how Predictive can help: 1) Sales Prospecting Emails. Today’s B2B environment calls for highly personalized and compelling sales emails that can ensure prospecting success. Email continues to be a powerful tool for most marketers.
  • ACT-ON  |  THURSDAY, MARCH 10, 2016
    [Sales] How to Write a Creative Brief for Your Next Video Project (with Template)
    Recently, Act-On had a sales kickoff that included 17 videos created for (and during) the event, either to be shown there or used in an email campaign leading up to the event. Want to drive ticket sales? If your goal is to drive more widget sales; who is the person (buyer persona) that’s going to buy those widgets?
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [Sales] The Importance of Woozles in B2B Marketing
    With complex buying processes, multiple stakeholders, and a high touch sales process, how important is a brand? It is important to remember the interaction with your sales team, one-to-one, will have a tremendous impact on your woozle, but it is not the only factor. And what does that have to do with a woozle? Your Turn.
  • HUBSPOT  |  SATURDAY, OCTOBER 31, 2015
    [Sales] 7 Psychology-Backed Hacks for Boosting Your Motivation
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. But in marketing and sales, it’s unproductive. Motivation is crucial in any professional environment. Trouble is, staying motivated is often easier said than done. This is no reason to give up. 2) Find your “why.”.
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Sales] 5 social media pain points and the point they prove
    WHAT DO YOU WANT TO ACHIEVE: In the Rutgers class, comprised of people for leading companies as well as entrepreneurs, no one had an immediate answer to this question for their business; then, a few said: “generate awareness,” “create interest” and “increase sales.” Photo credit: Search Engine People Blog.
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 12, 2013
    [Sales] Do You Trust Your Content?
    Instead, you put your trust in your outbound marketing and sales process. Leave the primary communication to your followup marketing and sales efforts. Looking at most B2B marketing, the answer is clearly “no, you don’t.” And that is ok! Potential Goals for Your Content. Introduce your solution. Capture leads.
  • SAZBEAN  |  MONDAY, MAY 9, 2011
    [Sales] Caution! What value message are you sending with Groupon?
    When the car companies tried to raise their rates, their sale went down. If you pride yourself on customer service, if your current customers come to you because of that level of service, how will future sales be impacted if you provide less than your best because there are too many people? are all the rage. Win win, right? Maybe.
  • LEANDATA  |  WEDNESDAY, FEBRUARY 17, 2016
    [Sales] LeanData Announces First-Ever Account-Based Marketing Platform
    I can report to my sales team how effective marketing is at activating their target accounts. LeanData’s solutions allow companies to focus their sales and marketing resources on customers with real intent to buy – creating a journey of profitable growth. SUNNYVALE, CA. 17, 2016 – LeanData, Inc., About LeanData Inc. 669.721.9385.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 23, 2015
    [Sales] What Marketers Need to Know about Buyer Personas: A Q&A with Adele Revella
    I would comment, however, that we see a very high proportion of business executives who are frustrated with their inability to get useful information through their interactions with sales and marketing teams, so the companies that reported this outcome are rare and to be commended. In marketing, you have to understand buyer personas.
  • VIDYARD  |  WEDNESDAY, DECEMBER 16, 2015
    [Sales] 5 Signs ABM Is a Smart Addition to Your Marketing Strategy
    With the right nurture process and a stellar sales team, you can get a lot of return from “traditional” lead generation. The new league of ABM platforms give marketers the ability to target accounts by IP address, opportunity size, or sales stage and track engagement at a much more granular level. You Want to Sell Beyond the Sale.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 11, 2014
    [Sales] Once Upon a Time: Storytelling Stimulates the Brain into Action
    By Dan Sixsmith Storytelling is a term that has emerged in marketing and sales as a means of leading the buyer down a path toward the realization that your solution is something he/she needs. What does this mean for your B2B marketing and sales strategy? In order to be effective, value storytelling needs to occur in a certain way.
  • BIZNOLOGY  |  THURSDAY, MAY 1, 2014
    [Sales] Does your marketing plan speak CFO?
    We’re still talking about brand awareness when we need to be talking about sales. Why they need reach, I don’t really know, because I can’t find any correlation between more reach and actual sales. To your CFO, sales is what matters. She had a very well-thought-out strategy. She had compelling arguments.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 1, 2015
    [Sales] 7 Biggest Content Marketing Mistakes And How To Avoid Them
    She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. Shopkeep, a point of sale system for small businesses, finds its blog content topics by going straight to the source. People can sniff out a sales pitch a mile away.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, MARCH 20, 2013
    [Sales] [Video] Examples of a High Impact LinkedIn Headline
    Eric Luhrs calls himself “The Bruce Lee of Sales” and then mentions he cuts sales cycles in half and doubles conversion rates. Are you using your LinkedIn headline to your best advantage? When your prospects check you out, that’s the first thing they see besides your name. That is sooo boring. Let me give you some examples.
  • BIZIBLE  |  WEDNESDAY, APRIL 20, 2016
    [Sales] Optimize Account Based Marketing for Revenue with Latest Bizible Release
    ABM represents a new era of sales and marketing collaboration towards common goals, and your metrics need to represent what is important to both stakeholders: the bottom line. No matter where you look, account-based marketing (ABM) is the hottest topic for B2B marketers in 2016. account based marketing account based reporting
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 2, 2013
    [Sales] 3 Tips to Get The Best Response From LinkedIn Inmail
    Since publishing my two free ebooks Cracking the LinkedIn Sales Code and LinkedIn Sales Secrets Revealed , I get asked tons of question about how to use LinkedIn best. Keep it short and easily scannable (For fresh ideas, check out my free Email Sales Kit.). One of the most contentious issues relates to the use of InMail. Period.
  • AMPLIFINITY  |  WEDNESDAY, JANUARY 13, 2016
    [Sales] Salesforce AppExchange celebrates 10 years of inspiring businesses’ innovation
    This simple solution aligns marketing and sales for optimal efficiency by leveraging customer and partner relationships and maximizes the value of Salesforce. Enhances lead follow through from sales. Amplifinity Connector continues to empower Salesforce clients. Provides superior data to improve the use of Salesforce. Questions?
  • VIEWPOINT  |  TUESDAY, AUGUST 14, 2012
    [Sales] B2B Lead Generation: Are You Killing the Golden Goose?
    This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Something else not well understood in many marketing and sales departments is the importance of certain metrics. Document, for each source, the percent of leads actually accepted and qualified by sales.
  • B2B LEAD BLOG  |  FRIDAY, JANUARY 18, 2013
    [Sales] ReachForce Demand Generation Sponsor at Online Marketing Summit
    A Strategic Approach to Demand Generation for Marketing and Sales Leaders. We focus on solutions for B2B demand generation marketers to improve and accelerate results from all their online initiatives. Come see us at the Solutions Expo, Booth 319. Why Understanding your Customer is Key to Getting through the Personalization Filter.
  • MARKETING ACTION  |  FRIDAY, JUNE 26, 2015
    [Sales] Thinking About Adopting Marketing Automation? Here’s a Quick Start Guide
    Sync with Sales. Once your marketing automation solution is in place, you’ll be generating a larger volume of high quality, sales-ready leads. That’s why it’s important to work with the sales team before, during, and after implementation so you can make sure that sales gets the leads they want. Get Organized. Sometimes.
  • TOMORROW PEOPLE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Sales] Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM
    Workbooks Sales Director Ian Moyse said, “Having used Salesforce myself in the past I recognise it has a lot of functionality, but it also carries a lot of cost not only in the license, but in the 3rd party implementation and ongoing maintenance required. Tomorrow People will use Workbooks to manage its customer details and interactions.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 3, 2012
    [Sales] What My Grandmother (Should Have) Taught the World about B2B Marketing
    That results in a rush job that stresses everyone out (from the sales person to the print shop) and all that effort frequently ends up getting scrapped after the event because the content was done in a rush and doesn’t quite hold up to scrutiny. Do not, I repeat, do NOT send your sales people out with content they have to qualify.
  • SMASHMOUTH MARKETING  |  THURSDAY, JANUARY 7, 2010
    [Sales] Lead Gen Tips from Yogi Berra
    I would say a majority of insides sales reps may have bailed on this call after the second objection. Don't provide sales drivel in a conversation. Can I line up a conversation between you and Mr. Sales Guy?" " It was impossible to get a conversation going; everybody was talking too much:" How true is this? He kept him talking.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 26, 2013
    [Sales] Who Said Email Marketing (Automation) is Dead? [CHART]
    If you provide email campaigning tools to your sales team, they can continue to connect with buyers deeper into the buying process. Sign up for Eloqua’s Chart of the Week now to get a sales and marketing performance snapshot in your inbox each week! The results were very clear. Who Said Email Marketing (Automation) is Dead?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 21, 2016
    [Sales] 5 Ways to Respond to Twitter Killing Off Lead Generation Ads
    alert sales, add the new user to a nurture email stream, and so on). In addition to trying to acquire new contacts and customers from the social network, try promoting offers specifically designed for those who have visited your website before, but haven’t yet shown they’re sales-ready or haven’t purchased in awhile. Panic! Shrug.
  • B2B LEAD BLOG   |  TUESDAY, MARCH 29, 2011
    [Sales] The difference between lead nurturing and lead generation explained in two minutes
    How lead nurturing solves problems by aligning with buying behavior and the goals of sales. Where to find leads to nurture and how lead nurturing keeps prospects from slipping out of the marketing and sales funnel. They’re about two minutes each, and this is the first one. Stay tuned for more lead-nurturing insights.
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Sales] Want to Grow Your SaaS Company? Track These 12 Marketing Metrics
    It's critical that sales and marketing teams hash out and agree on the difference between “leads” and “qualified leads.”. Customer acquisition cost (CAC) divides your total sales and marketing spending by the number of new customers you add in a given period. How do I know? 12 SaaS Marketing Metrics That Matter. 1) Unique Visitors.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Sales] 6 Compelling Reasons You Should Use Pinterest for Marketing
    Pinterest is doing a great job of driving traffic, leads, and sales. This means that visitors from Pinterest convert into leads or sales faster than from other social media sources. Even in cases where the path to purchase is not as direct, rarely do you have a social network where linking to for-sale items is done so frequently.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 12, 2012
    [Sales] How to Talk About Pricing Without Scaring People Off
    Many marketers leave it to Sales to handle, preferring to be the "good cop" in the relationship. It's not a bad thing if they look at your pricing page and rule themselves out; in fact, it can end up saving your company -- particularly your sales team -- a tremendous amount of time and resources. Politics. Religion. Pricing.
  • LATTICE  |  TUESDAY, MARCH 22, 2016
    [Sales] From 50 to 5,000 to 5 Million!
    Their efforts, however, have been targeted at their top 50 to 100 accounts because of the resources required for selecting your target accounts, researching their key challenges, developing customized offers and driving campaigns in a coordinated way between sales and marketing. EMC targets hundreds of thousands of customers.
  • VIEWPOINT  |  THURSDAY, OCTOBER 11, 2012
    [Sales] PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process
    Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. 2012 Trending: Marketing Is Ahead of Sales in Understanding Buyer 2.0. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group. Stay Tuned
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Sales] What the Top 4 Social Networks Can Do For Your Social Commerce Revenue
    Then, social commerce represented some $3 billion in retail sales. In doing so, social commerce is expected to pull in more than 5% of total retail sales for 2015. Brands that post content which is not sales-y in nature can also benefit from organic reach. in sales for retail brands. Twitter. Facebook. and 2 and 5 p.m.
  • DIRECT RESPONSE COACH  |  MONDAY, JANUARY 30, 2017
    [Sales] Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail
    For the longest time, direct mail has been used as a first-touch marketing channel – reaching out to prospects to generate sales leads, direct orders, memberships, subscriptions and donations. The post Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail appeared first on McCarthy and King Marketing.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, OCTOBER 14, 2011
    [Sales] What You Ought to Know About Inbound Marketing
    IMO, for effective “pull” marketing, you need both Inbound Marketing and MA to maximize the top and the middle of your sales funnel. There is a lot more to fixing your lead generation problems and nurturing those that are not yet “sales ready” before handing them off to sales. Confused about Inbound Marketing? Never heard of it?
  • FEARLESS COMPETITOR  |  MONDAY, JULY 11, 2011
    [Sales] How Big is Social Media Today?
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. Let’s just say porn is now #2.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 6, 2011
    [Sales] @fearlesscomp and James Rogers of Hoovers to appear on SLMA radio
    Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. B2B Lead Generation | The Fearless Competitor and James Rogers of Hoovers to appear on SLMA Radio.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 21, 2011
    [Sales] @fearlesscomp to appear on SLMA radio
    Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. B2B Lead Generation | The Fearless Competitor to appear on SLMA Radio.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 24, 2013
    [Sales] The Awesome and Remarkable Power of Guest Posts
    Promotion like that feeds your sales lead generation programs. You can read here: 5 Reasons Sales Teams Fail to Generate Leads. 3 Ways to End the Disconnect Between Sales and Marketing. In fact, this e-book dedicates an entire chapter to guest posts – they are THAT important. I can picture Wile E. You can read it here.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 15, 2013
    [Sales] Highlights of This Week’s Best Posts
    Undoubtedly, many of you don’t tune into FearlessCompeitor.com, the blog of the sales lead generation company , Find New Customers , each and every day – so you missed some great posts. Everyone wants more great content to feed their sales lead generation programs. We’ll share our data when we get it.
  • BIZIBLE  |  WEDNESDAY, JANUARY 18, 2017
    [Sales] What Is Algorithmic Attribution? And Why Should B2B Marketers Care?
    B2B marketers use attribution to understand how their marketing impacts down-funnel sales. If you have a straightforward marketing and sales process, it’s less likely that an algorithmic model will turn up something surprising. It enables them to see which marketing efforts successfully engaged and moved prospects through the funnel.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 23, 2015
    [Sales] Storytelling Lessons From Kevin Spacey And House Of Cards
    Having just finished season 3, I thought I would share this post from NewsCred’s own Director of Sales Chase Neinken. ” Chase Neinken is Director of Sales at NewsCred. One of my favorite shows is House Of Cards. 3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. Not exactly….
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 10, 2013
    [Sales] Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’
    In 2012, the Eloqua marketing automation platform also was selected as a winner for Best Sales & Marketing Intelligence in the SIAA 27th Annual CODiE Awards. Oracle Eloqua’s platform is one of the first solutions to leverage HTML5 to offer the best user experience. Click here for more information about the CODiE Awards.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Sales] 5 Common Misunderstandings About Social Customer Service
    Related Stories Native Advertising: How to Promote Your Brand While Wearing a Disguise KiteDesk Delivers Sales Relationship Data That Soars! Social customer service may not be at the top of the priority list for your business. But, can even the smallest companies really risk ignoring their customers? Most definitely not!
<< 1 2 ... 98 99 100 101 102 ... 239 240 >>