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  • I-SCOOP  |  FRIDAY, MAY 15, 2015
    [Sales] This is your brain on social business
    Social business—defined as the adoption of social networking tools and protocols across the enterprise to connect employees, customers, suppliers, sales prospects and others in order to make better, faster decisions—is the next wave of business process improvement based on online technologies.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 23, 2015
    [Sales] Tips for your professional B2B corporate video production project
    Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. Want to get visitors to your website to stay longer? Want to convert more of those visitors into leads and customers? The quality of your video represents your brand and company. Have good audio.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 16, 2012
    [Sales] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
    Ardath Albee, author of Emarketing Strategies for the Complex Sale, said: “By publishing content that shows buyers you understand their problems and. Nurture leads through that process until they're ready to convert to a sale. "Build it and they will come." Don't Push! It's what's underneath that counts. Substance trumps style.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 12, 2013
    [Sales] How a Strong Company Culture Will Boost Customer Service Levels
    Whether you are making coffee drinkers happy or whether you’re part of your sales organization responsible for attracting and retaining your customers, maintaining customer service is key. Ever have a poor customer experience at Starbucks? haven’t. I am always extremely satisfied when I leave there. So let''s at another example.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Sales] 8 Reasons Super Specialized Companies Should Embrace Inbound
    “People don’t shop for our products online.”. I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. Most have expensive custom products with long sales cycles and apply to a very narrow customer base. Superniche. Wrong.
  • 6SENSE  |  WEDNESDAY, APRIL 13, 2016
    [Sales] New Gartner Report Examines Why Predictive Intelligence Is a Must Have for B2B Marketers
    In 2006 getting a prospect to fill out a multi-field form to watch a webinar or download a piece of collateral might have been as good as taking them through a full sales qualification process. The increase in content consumption has created a problem of “too many” for sales development teams. The Birth of the Educated Buyer. Latest
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 1, 2012
    [Sales] New Marketing Automation Report: Venture Funding is Key to Success
    Pardot is tightly focused on small and mid-size clients, reflecting their disciplined sales approach. I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. For those of us who don’t get out much, that’s downright exciting. Myth busted.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 10, 2013
    [Sales] 5 Ways to Boost Your Marketing Accountability and Credibility
    Sales people want tools. If it’s not recent and fresh, then launch something, quickly: a campaign, sales tool, or content piece. Kristine shares some of these learnings in her “Leading in Change” blog series, helping CMOs and marketing operations lead and build data-driven marketing organizations. Read part one here.
  • MODERN B2B MARKETING  |  MONDAY, MAY 16, 2011
    [Sales] 6 Things to Consider When Building Your Lead Scoring Matrix
    by Andrew Spoeth Long gone are the days where you acquire a lead and send it automatically to sales. Many B2B sales and marketing teams already have basic lead scoring in place. Sales ready lead.  Leads with these numbers should automatically be routed to sales for follow up. Individual lead score.  Completing web forms.
  • CRIMSON MARKETING  |  THURSDAY, JULY 31, 2014
    [Sales] The Buyer’s Journey Is Going Digital
    ” Digital marketing channels are no longer a more cost effective solution to engaging buyers, but “critical for executing promotions, stimulating sales, and increasing market share. By 2016, the web will influence more than half of  all  retail transactions, representing a potential sales opportunity of almost $2 trillion.” .
  • CONVERSIONATION  |  SATURDAY, JUNE 9, 2012
    [Sales] Defining Social Business: a Call for Clarity and Collaboration
    Yes, you are right: social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” ” However, social business is not a hype, on the contrary. Last week I stumbled upon a blog post by Gerardo A. Business is business. Social is social. Why do that?
  • SALESFUSION  |  TUESDAY, DECEMBER 1, 2015
    [Sales] 3 Steps for Gaining Executive Buy-In for Marketing Automation
    Marketing automation can support those initiatives by helping you drive more qualified leads, increase lead conversions and improve the hand off of leads between marketing and sales. B2B marketers who implement marketing automation increase their sales pipeline contributions by 10% (Forrester Research). Build a Business Case.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 30, 2014
    [Sales] Join the Discussion: "Value Marketing and Selling" LinkedIn Group
    Alinean challenger marketing challenger selling discussion group Frugalnomics LinkedIn Pisello ROI the challenger sale Value Marketing Value Selling We have launched a new Value Marketing and Selling group on LinkedIn. This is an open group where we can all help in the adoption of best practices in marketing and selling with value.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 24, 2011
    [Sales] Why you’ll never see an ad for Find New Customers
    We share great content on b2b marketing , sales lead generation , lead nurturing , lead scoring , etc. Contact Find New Customers by calling (516) 495-9350 or by emailing sales at findnewcustomers.com. B2B Lead Generation | No Advertising for Find New Customers. “We rely on fans to spread the word for us – not ads.”
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Sales] How to Make Your Marketing Message Pop With Neuro-Linguistic Programming (NLP)
    This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. The main difference in using NLP in sales vs. marketing is that salespeople are generally engaged in one-to-one interactions. To read more content like it, subscribe to Sales. Does NLP Work?
  • ANNUITAS  |  WEDNESDAY, FEBRUARY 16, 2011
    [Sales] An Interview with Jonathan Block from SiriusDecisions
    The thought was to create as many outbound programs as possible in a given time frame, gather all the hand-raisers you could, dump them into sales and repeat as much as your budget would allow. The SiriusDecisions Demand Waterfall model is a multistage, end-to-end view of an organization’s new business health shared by marketing and sales.
  • HUBSPOT  |  FRIDAY, MARCH 25, 2016
    [Sales] Mastering the Art of Omni-Channel Personalization [Free Guide]
    In fact, personalized emails see a 14% higher clickthrough rate and personalized web experiences see an average 20% increase in sales. More than ever before, consumers expect an individualized experience when shopping online. And, the data is there—personalization impacts your bottom line. Ecommerce
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 8, 2012
    [Sales] How do you budget for social media marketing?
    The idea is to drive relationships through consistent small engagements that eventually lead to awareness and bigger interactions, like a sale. I had a long discussion this week with an analyst trying to figure out how companies should be budgeting for their social media marketing efforts. Make sense to you? Tweet.
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 11, 2011
    [Sales] 4 Steps to Creating More Effective Content From the Buyer's Perspective
    Sales is either too aggressive with follow-up or never contacts you. Craig is also author of the popular sales and marekting blog, The Funneholic We're pleased to present this guest post by Craig Rosenberg, aka The Funnelholic. Read on for Craig's insights into what it's like to be a B2B buyer. ” What a great rule!
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Sales] 5 Lifelong Business Lessons I Learned from Nordstrom
    Stop worrying about making sales and focus on the customer experience. If you are in sales or marketing, it is paramount that you focus on the customer in front of you, as a human being with needs and wants. Christine kept our brains sharp by constantly listening to our sales pitches and providing real-time feedback and mock scenarios. Because
  • MARKETING ACTION  |  MONDAY, JUNE 16, 2014
    [Sales] Report From New York: How Agencies are Using Marketing Automation
    New technologies let them generate more leads and nurture them more effectively over a longer period of time; marketing automation also helps with identifying, prioritizing, and routing sales-ready leads to their clients’ Microsoft Dynamics CRM accounts. Judy Logan of Act-On, seated; Julie Persofsky of Influitive, standing. Agency Corporate
  • ANNUITAS  |  TUESDAY, JULY 21, 2015
    [Sales] The Only Analytics That Matter Are Your Own
    it is inevitable that my email inbox explodes with emails urging me to download the latest guides on marketing know-how and friendly token-filled messages from sales reps simply “checking in”. Without looking at a calendar, I always know when it is Tuesday. Every Tuesday at 11 a.m. Your analytics.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 20, 2012
    [Sales] Buyer Personas in B2B Marketing
    eMarketing Strategies for the Complex Sale by Ardath Albee. Buyer personas are a hot topic of discussion in the B2B marketing world, but how do you create the personas that you need and ensure you are getting the value you need out of them? Do you even need to create B2B buyer personas at all? by Bryan and Jeffrey Eisenberg.
  • WEBBIQUITY  |  THURSDAY, MARCH 10, 2016
    [Sales] Four Key Ways To Build Your B2B Brand Online
    On an individual level, marketing and PR pros, sales reps, and executives should contribute thought-leadership posts that showcase their industry expertise, and contribute to relevant LinkedIn’s groups. Guest post by Irma Hunkeler. Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [Sales] Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners
    The prospect of seamlessly integrating third party data with a company’s own sales and marketing products is intriguing, although neither Salesforce nor Oracle has done much with it. If nothing else, this confirms the foundational role of data and data management in marketing and sales technologies. billion acquisition of LinkedIn.
  • FATHOM  |  MONDAY, SEPTEMBER 8, 2014
    [Sales] Laws of Marketing Power: Concentrate Your Forces
    Just as marketing (and sales) resources are forces to align, so, too, is the mind. Content Marketing Sales & Marketing Alignment 48 laws “Perfection resides in quality, not quantity.”. Robert Greene,  The 48 Laws of Power. Law 23—”Concentrate your forces” — says so much. Nothing gets done well or gets done at all.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 17, 2016
    [Sales] 10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy
    Additional data shows that 81 percent of today’s customers expect vendors to engage with them, even after the sale. It’s important for content marketers to zone in on individuals and develop relationships well before a sales pitch is made. Data Management. Source ). Just 27 percent of “Market Followers” said the same. Source ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MAY 6, 2011
    [Sales] A preview of the first interactive iPad Book — and marketing innovation
    Think about how people would engage with your brand and be delighted if you applied something like this to your latest website, eBook, sales presentation or iPhone app. Note: I noticed this video does not show up on iPad. If you have troupble viewing, clicke HERE. This amazing little book is an excellent example.
  • HUBSPOT  |  SATURDAY, FEBRUARY 13, 2016
    [Sales] Morning Motivation: 7 Simple Hacks to Kickstart a Productive Day
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Remind yourself why you got into sales -- for example, you could tape a list to your bathroom mirror and reach for it at the start of each day, or write down one thing you’re excited about every night to read the next morning.
  • BIZNOLOGY  |  TUESDAY, MARCH 8, 2016
    [Sales] The state of the blogger outreach union ten years on
    The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR, you’re being a pitch artist instead of a publicist. I stared my first blogger outreach agency back in 2006. Called AbrahamPR it evolved into Abraham Harrison a year later. Blogging Isn’t Cool. Groan.
  • B2B LEAD BLOG   |  FRIDAY, JANUARY 29, 2010
    [Sales] LinkedIn for lead generation – Are You the Missing Link?
    It takes time and commitment, but LinkedIn has become ideal venue to nurture relationships and generate new leads, especially for sales people involved in a complex sale. Share and Enjoy: Human Touch Lead Generation Lead Nurturing Referral Marketing Sales Social MediaTweet. Post relevant content on groups.
  • B2B MARKETING TRACTION  |  MONDAY, DECEMBER 2, 2013
    [Sales] 6 Ways B2B Marketers Can Add Value on Cyber-Monday
    Don’t “Cyber-Monday wash” by slapping the words on your sales email, hoping to pick up traffic or a couple of transactions. Flickr Phot by MrsDKrebs, Some Rights Reserved. Not every B2B business has an e-commerce website or is willing to discount prices. Here are six ideas: 1. inbound marketing b2b content marketing
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Sales] How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016
    What: SiriusDecisions focuses on B2B sales, marketing, and product perspectives. This year’s speakers include Moz’s Rand Fishkin, MarketingProfs’ Ann Handley, and The Sales Lion’s Marcus Sheridan. What: Every year, Dreamforce takes over the city of San Francisco for four days of sales and marketing content. Nashville, Tennessee.
  • BIZIBLE  |  MONDAY, FEBRUARY 8, 2016
    [Sales] The Purchasing Path: A Step By Step Guide to B2B Lead Nurturing
    The B2B sales cycle is an extended process that’s much longer and more detailed than B2C buying. Follow these steps to help boost your success with B2B lead nurturing and sales. B2B salespeople who are seen as a trusted industry advisors, with an understanding of economic buyers’ needs, are 69 percent more likely to make a sale.
  • B2B MARKETING UNPLUGGED  |  SATURDAY, SEPTEMBER 29, 2012
    [Sales] Why You Need to Stop Publishing Your Newsletter
    Years ago I worked with a sales administrator who had a hoarding problem. How appalled these poor hoarders must be now that anything they might want someone to know can (and will) be tweeted by the nearest sales person to her entire contact list before it’s even out of their mouths. Which is what I want to talk about today. BOCTAOE*.
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 7, 2013
    [Sales] Banners Don’t Drive Leads in B2B Marketing
    Share this post with every B2B marketer or media sales rep that needs to see it. If your goal is to deliver leads that you can tie back directly to your marketing investment, do not make banners the core of your enterprise B2B marketing program. Period. Banners don’t drive leads. Remember that. B2B Banner Lead Generation Results.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Sales] Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads
    Here’s a strategy that can retarget audiences AFTER they become leads; but before they become sales. Let’s talk retargeting.  For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  Tracking Retargeting. Get it? Adroll.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Sales] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. A big part of lead gen is content, and the simplest content machine on the web is a blog. But… you just broke part of your lead gen machine. Maybe not.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Sales] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. A big part of lead gen is content, and the simplest content machine on the web is a blog. But… you just broke part of your lead gen machine. Maybe not.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 2, 2013
    [Sales] The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
    compiled the numbers on the show – it keeps growing and growing. A New Emphasis on Sponsors – and sales ready leads! Sponsors were not getting enough sales leads. At last the show offers more value than it ever did.  We can now deliver guaranteed sales leads. This is the true story of Marketing Made Simple TV.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Sales] 5 Smart Ways Marketers Can Prepare for Unexpected Changes
    They want to increase operational efficiency so no spend goes to waste, but also balance this by investing in sales and growth. We recommend partnering with your product and sales leaders to define your product’s “must have” value proposition. Thankfully there’s an existing playbook marketers can follow to help navigate uncertainty.
  • MARKETING ACTION  |  TUESDAY, JULY 2, 2013
    [Sales] 6 Best Practices for a Lead Management Strategy
    Have a clear, mutual understanding between sales and marketing as to what a lead looks like; include all factors that matter. Sales must be included on many levels, from inside sales reps to strategic account managers. New customer acquisition is the lifeblood of many businesses, but it can be costly. Include all stakeholders.
  • ANNUITAS  |  THURSDAY, AUGUST 18, 2016
    [Sales] Account-Based Everything?
    Last week over 400 marketers attended #FlipMyFunnel in Boston to share best practices in marketing on topics including Account-Based Marketing (ABM), MarTech, Sales Development Email Dos and Don’ts (some scary examples here), Leadership, Big Data and much, more. It’s not every day that a group of leading B2B marketers gather in Boston.
  • THE ROI GUY  |  TUESDAY, MAY 10, 2011
    [Sales] Is Your Content Marketing Relevant to Buyers?
    Demand Generation Content Marketing Institute Sales Enablement IDC Pisello Alinean content marketingGreat, right? Not so fast according to CMI and IDC …. link].
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Sales] 5 Little Lead Generation Experiments You Can Run Right Now
    Pretty much every B2B marketer has heard this phrase from their sales team at some point in their career. How to do it: To reduce the number of form fields on landing page while still collecting the information you need to rotate leads to Sales, you can use progressive profiling. "We need more leads.". Lead Generation Daily
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 21, 2011
    [Sales] CAPTCHA Can Kill Your Conversion Rate
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. Want better results and less abandoning of your website forms? CAPTCHAs carry no meaning.
  • LATTICE  |  TUESDAY, MAY 17, 2016
    [Sales] Marketing’s Role in the Age of the Customer
    Over the past few years there has been a power shift in the B2B space, away from marketing and sales teams and toward the customer. In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while. Image courtesy of Forrester Research, Inc.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 25, 2012
    [Sales] Rules of the Hunt: Book Review
    His topics cover leadership, relationships, sales, marketing, technology, operations, foresight and survival and within each category Michael shares his philosophy’s and experiences that will help any business person move forward faster in their career development.  Ken’s latest book is: “Leading High Performance Sales Teams”. Books
  • HUBSPOT  |  TUESDAY, SEPTEMBER 30, 2014
    [Sales] Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue
    If you have HubSpot CRM, there is no setup necessary (and if you don''t have it yet, you can sign up at hubspot.com/sales ). This could be at the end of a campaign, at the end of a month, the end of a quarter, or at the end of the year depending on your business'' sales cycle. Did you run a new email marketing campaign? Next Steps.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Sales] 6 Signs Your Landing Page Needs to Be Redesigned
    Are your sales reps working those leads and turning them into customers? This is a good option for when you''re getting too many leads for your sales team to sift through. Chat with your sales team to learn what obstacles high-quality leads face. When it comes to marketing, there''s no end in sight. Seasonality.
  • HALEY MARKETING  |  TUESDAY, NOVEMBER 1, 2016
    [Sales] Staffing Industry Recruiting: Bridging the Tech Skills Gap
    Earlier this year,  we conducted our 2016 Staffing Industry Sales, Marketing & Recruiting Survey of over 500 staffing professionals. Our goal was to answer one simple question: When it comes to recruiting, sales and marketing, what works best? Today, I’m continuing my series of posts that present findings from our survey.
  • BIZNOLOGY  |  FRIDAY, MAY 27, 2016
    [Sales] 4 ways a website redesign can improve your digital marketing NOW
    On the other hand, if your website looks great, everywhere that you’re promoting your site will get more clicks and conversions to sales. Adding an additional webpage with new features to promote a product or sale is a great way to determine which look and which features work with your target audience… and which don’t. Probably not.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 5, 2011
    [Sales] Always Be Helping vs. Self-Promotion
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. Are they right? Maybe they are.
  • ACSELLERANT  |  WEDNESDAY, JULY 31, 2013
    [Sales] B2B Video Stories Achieve the Impossible
    It can communicate enough information about your complex B2B products and services so that qualified leads will willingly meet with your sales people. The ‘Impossible’ we’re referring to is effective AND affordable B2B marketing videos. Why Stories? The evidence is overwhelming. What’s your story? Stories sell!
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 19, 2014
    [Sales] 3 Actionable Items B2B Marketers Can Take to the Bank
    Support your sales team by creating marketing they can give away. know the sales process. I’ve lived it, worked in it and won with it for a decade. Your sales team should be doing plenty of asking to discover these opportunities. 3. B2B marketers need tactics that can move the needle on business growth.
  • INFER  |  THURSDAY, APRIL 21, 2016
    [Sales] Infer Releases New Predictive Behavior Scoring for Oracle Eloqua
    Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. With visibility into separate behavior and fit scores, marketing and sales gain a new lens into their prospects across multiple important dimensions. three weeks). About Infer.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 23, 2016
    [Sales] 4 Steps to Creating a Launch Plan for Your New Customers
    The customer launch happens after the sale. Marketing creates the brand promise before the sale, so marketing should help the customer realize that promise after the sale as well. You already send drip campaigns to nurture buyers  through the sales cycle, so why stop nurturing them once they become customers? Training.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 15, 2013
    [Sales] Meet @Hubspot Social Media Scientist @danzarrella LIVE On Marketing Made Simple TV!
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers , and it is hosted by Jeff Ogden and directed by Craig Yaris of Social Ribbit. Meet Hubspot Social Media Scientist Dan Zarralla LIVE on Marketing Made Simple TV on May 22nd! Even better, Dan will be taking YOUR questions, LIVE!
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 14, 2014
    [Sales] Why the Future of Find New Customers is brighter than ever!
    Sales Looks for Mr. Right Now. We have an awesome script and we are going to shoot the first of monthly videos on the 16th of October – just two days from now The first will go on the homepage of Find New Customers and blow away all marketing and sales leaders. Why don’t you contact Find New Customers today.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 28, 2012
    [Sales] Why You Should Stop Mapping Content Formats to the Buyer’s Journey
    Debet mnesarchum ex eam, sale detracto ut sed. I have had it with “research” about the content formats B2B buyers prefer at each stage of the buyers journey. Multiple B2B publishers are pedaling this misinformation and as B2B marketers struggle with content marketing, it is diverting their focus. Yeah, right. Disagree?
  • PAUL GILLIN  |  THURSDAY, JANUARY 20, 2011
    [Sales] How B2B and B2C Marketing Are Different
    The business buyer’s appetite for information also doesn’t end with the sale (see item 4). For these and other reasons it’s shortsighted to tell a B2B marketer to apply the tactics used to sell blue jeans to the task of selling aircraft engines or sales force automation software. Download a sample chapter. Read it!
  • AVITAGE  |  MONDAY, AUGUST 6, 2012
    [Sales] Talking head video
    The narrative has interesting points, especially to a sales person, Video Vignettes talking head video website videoTalking head video is the lowest form of video. It should be minimized as much as possible. It is certainly boring, and generally not very effective. It’s also a poor use of the video medium. Let’s look at why.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 1, 2013
    [Sales] A 101 in Marketing Analytics
    Generally it is used to monitor sales cycles, however, marketers can use velocity to see how fast a contact is moving through the campaign as well as how fast a contact can be transferred to sales. . by Anna Glushkovsky | Tweet this Do you shy away from analytics? But numbers don’t have to be afraid of numbers. Conversion Rates. Reach.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Sales] Want to Pitch Your Startup to Thousands of #INBOUND16 Attendees?
    This November at INBOUND, HubSpot’s annual sales and marketing event, General Catalyst and HubSpot for Startups are hosting our first ever startup pitch-off competition. but LIVE and on-stage in front of thousands of marketing and sales professionals, early-adopters, techies, and our panel of all-star judges. Now it could be your turn.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Sales] 10 Quick Tips for Getting More Business Value Out of Twitter
    10 Social Media Tips to Get More Business Value From Twitter. 1) Monitor and thank your current sales opportunities who are reacting to your content on Twitter. You can do this by having a sales or account management rep send a tweet as soon as a new customer signs up for or purchases your product/service. Hello, Mr. Jones. mkYwE.
  • THE EFFECTIVE MARKETER  |  FRIDAY, SEPTEMBER 17, 2010
    [Sales] How Success is Misunderstood
  • SALES LEAD INSIGHTS  |  TUESDAY, MAY 31, 2011
    [Sales] B2B marketing and lead generation campaigns: Expert tips
    Peter turns business and sales objectives into provocative, compelling, and highly focused lead generation campaigns. This is another in an ongoing series of tips from experts in. B2B marketing , B2B lead generation & B2B marketing automation. Meet Peter Altschuler , AcquireB2B's Creative Director. In terms they find appealing.
  • SAZBEAN  |  TUESDAY, MARCH 29, 2011
    [Sales] An Example of Using Social Media to Improve Customer Service and Increase Brand Loyalty & Reputation
    Instead of blasting out a promotion to everyone, taking the extra effort to let specific customers know about offers they’ve expressed interest in not only increases the probability of a sale, it also increases brand loyalty and reputation. Anyway, I forget all about @NordstromDave. Now this is customer service. What do you think?
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 15, 2011
    [Sales] Find New Customers Fan of the Month – Don F. Perkins
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. As companies struggle to create quality sales opportunities for sales teams, they turn to lead generation companies like Find New Customers. Perkins. Don F.
  • 3D2B  |  SUNDAY, DECEMBER 18, 2016
    [Sales] How to Turn Customer Support Calls into Revenue
    If you ever call a company’s customer support department and then call their sales department, you’ll likely notice a difference in the level of service you receive in each situation. While companies risk losing these customers, they can achieve 50% higher sales and 34% more profitability with customers who are engaged with them. .
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 10, 2015
    [Sales] How PeopleHR Went From Lead Overload to Record-Setting Revenue
    In fact, they have over 1,000 customers, ranging from small companies to big organizations, But rapid expansion has caused their sales and marketing teams to experience some significant challenges. Since implementing Act-On, PeopleHR has had three months of their highest revenue yet. “We smashed our sales targets,” Sat says.
  • NUSPARK  |  FRIDAY, JULY 9, 2010
    [Sales] Getting Ready for Marketing Automation
    I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare.  As a reminder, marketing automation is a platform to improve marketing and sales integration, increase revenue, decrease costs, and achieve better marketing ROI. Related posts. No related posts.
  • HUBSPOT  |  THURSDAY, MAY 19, 2016
    [Sales] From Cubicles to Coworking Spaces: What's Your Company's Ideal Workspace? [Infographic]
    True, you can’t redesign your office every time you hire a new employee, but you can consider different employees’ needs in order to build a workplace that is as comfortable for the sales team as it is for the designers. Workplace design is a hot topic today. But what office setup is the best? Productivity Office Life Daily IGSS
  • BIZIBLE  |  MONDAY, AUGUST 15, 2016
    [Sales] How To Adopt ABM Predictive Analytics at Your B2B Organization
    There is a high value placed on marketing and sales alignment across both teams. [ x ] Martech Foundation. This feature allows B2B marketers to see how the account is progressing through the marketing and sales funnel. Predictive ABM analytics take a typical ABM strategy a step further. How do predictive technologies fit within ABM?
  • BIZIBLE  |  THURSDAY, FEBRUARY 25, 2016
    [Sales] [Infographic] Account-Based Marketing & Pipeline Marketing -- How Do They Stack Up?
    Rather than zeroing in on one specific funnel stage, or blindly throwing leads over the fence to sales, pipeline marketers track their anonymous visitors through to lead conversion, and then they follow those leads through the funnel until they become customers. Take a look at this infographic and decide for yourself.
  • ORB INTELLIGENCE  |  FRIDAY, DECEMBER 19, 2014
    [Sales] The Role of Data in Predictive Marketing
    Data You Need To Drive Your B2B Sales Engine. Marketing software is becoming increasingly intelligent, with vendors building predictive algorithms to improve every aspect of demand generation and sales. Originally posted on VentureBeat. But it’s only as good as the data fueling those algorithms. Predictive marketing tools: An overview.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 6, 2012
    [Sales] Taking B2B Marketing Mobile: The Pitfalls and Payback
    She will be moderating a panel discussion, Integrating Mobile Campaigns for the Complex Sale , at the MarketingSherpa B2B Email Summit this Wednesday in Las Vegas.  I caught up with her to preview the discussion and reveal what she expects to be some key takeaways. Talyor, Director of Product Marketing, ExactTarget. Lockwood points out.
  • SNAPAPP  |  TUESDAY, DECEMBER 13, 2016
    [Sales] What Is a Maturity Assessment? The Secret to Producing Hot Leads
    Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments.but you’re not quite sure what exactly it is. Overall, this makes the lead education process feel more organic and more personalized, as it’s not a formal sales pitch – and it’s a highly personalized experience, too. IT Assessment.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 8, 2013
    [Sales] What Marketers Should Know About Big Data – and How to Put it to Use
    by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Amanda Maksymiw , Content Marketing Manager at Lattice Engines , a company that delivers business applications to help marketing and sales predict and close their next customer. So why are marketers still hesitant to tap into this incredible resource? Wrong.
  • SALES ENGINE  |  TUESDAY, SEPTEMBER 22, 2015
    [Sales] Is it a good idea to hire a junior person to create your content?
    More Related Posts from Sales Engine: Using Video to Collect Subject Matter Expertise What Should Your Content Strategy Look Like? Depending on what their role is, you can hire a junior person to create content. But how do you define junior? If junior means “young,” most kids out of college know how to operate a video camera.
  • KEO MARKETING  |  TUESDAY, JULY 26, 2016
    [Sales] Five Steps to Increased Brand Loyalty
    In his book The Marketing Imagination , Ted Levitt of the Harvard Business School discusses the importance of forming a strong relationship after the sales is made. Plus, it is imperative that the entire company is involved in making the customer feel like part of the team, not just the sales people. You build brand loyalty.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 8, 2016
    [Sales] Why Marketing Belongs in the Boardroom
    "Taking readings from the market, triangulating customer needs and translating that into the insights that focus the sales forces and help a company focus externally, squarely on the customer and the market. Credibility in the boardroom is measured in hard numbers. Global Phenomenon. CMO Corner
  • SALES ENGINE  |  MONDAY, JUNE 13, 2016
    [Sales] The Ugly Truth About Beautiful Content
    To create a productive and sustainable content operation, the sales and marketing departments must be on board. The sales process was not developed overnight; content won’t be either. You’re trying to overhaul your marketing strategy to catch up with trends, be more competitive, and make more sales. Or easy. Here’s why: 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 16, 2016
    [Sales] How do you build a content strategy when a market is already littered with “experts?”
    But only 35 percent realize an increase in sales in the first year. So if you go into this expecting new sales right out of the box, you’re setting yourself up for failure. There are many brand publishers vying for the attention of consumers. Some of the experts offer sound advice; some do not. And I like big questions. Webinars?
  • CEROS  |  WEDNESDAY, MAY 18, 2016
    [Sales] What Does Content Marketing Maturity Look Like?
    The one-size-fits-all, sales-focused content of old no longer flies, and our approach has evolved on both the creative and technical side. Lead Gen & Nurture: How you generate leads and nurture them down the funnel to sales readiness. Sales-focused content. No nurturing-top of funnel leads go directly to sales.
  • FATHOM  |  WEDNESDAY, JULY 24, 2013
    [Sales] More Marketers Reaching Complete Marketing Automation Adoption
    In the study, levels of adoption were separated into 5 different stages, stage one being “no adoption of marketing automation” and stage five being “fully integrated into a company’s sales and marketing initiatives.” According to BtoB Magazine’s new study , 46% of B2B marketers are currently using marketing automation.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 20, 2012
    [Sales] All I Want For Christmas: 12 Thought Leaders Share their Favorite Gifts for Marketers
    How about, more leads and sales? Craig Rosenberg , Author of Funnelholic.com. A hug- because no matter how well marketers are doing, if sales can’t close, they take the heat. The best gift a marketer could get would be a short stack of seminal books on sales. by Jason Miller What is the best holiday gift for a Marketer?
  • LEADERSHIP  |  FRIDAY, MAY 23, 2014
    [Sales] Interesting Infographics: How Valuable Is Marketing Automation?
    Also, 83.7% of respondents claimed their sales efforts strengthened because of marketing automation. Credibility among sales teams. How effective is marketing automation on your company? Note: If you want to read my take on it, please see this post on why marketing automation fails.). Two-to-five years. Over five years.
  • VIDYARD  |  THURSDAY, JULY 7, 2016
    [Sales] You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford
    So I actually started my career as an inside sales rep at a startup in the early 90s when Windows 3.1 We don’t have to worry about having the Heinz Marketing sales kickoff and sales training events every year, and a big strategy planning initiative that puts everyone in a standstill and neutral for a quarter.”. was a thing.”.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Sales] 56 Reasons Why Content Marketing Works
    The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Where Are We Coming From?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 5, 2014
    [Sales] 6 Must-Have Website Calls-to-Action that are Sure to Convert
    Because your website is often your first line of communication with a lead, make sure that your website contains numerous targeted CTAs, speaking to leads in every stage of the sales funnel. Author: Dayna Rothman When it comes to converting leads and making lasting impressions, your website is where the magic happens. Contact Us. Contests.
  • MARKETRI  |  MONDAY, OCTOBER 28, 2013
    [Sales] Does Your Law Firm Need More Than One Marketing Plan?
    Purchase Process: The decision-making process or sales cycle for purchasing legal services will be different depending on the market segment. Effective segment marketing plans deliver compelling messages using the most effective communication methods at appropriate points in the sales cycle. Carve out a niche! What about branding?
  • LEANDATA  |  TUESDAY, JULY 15, 2014
    [Sales] How to Build New Revenue in Your Account Base
    Consider some of the stakeholders and internal advocates across the company in various departments who regularly interact with customers in various—in sales management, customer support, customer success, product marketing, finance, customer marketing, or communications. Compare sales history with visits and engagement on digital (.com,
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 26, 2013
    [Sales] CMOs Need to Up Their CRM Database Game
    The days of marketing handing off leads to sales and retreating to their creative, lead gen  marketing silo are over. Now more than ever, marketing needs to work with sales to maintain an accurate customer relationship management (CRM) system that will serve both departments as they nurture prospective customers through the buying cycle.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 7, 2011
    [Sales] What is Marketing? Better Yet, What is it NOT?
    Marketing is not graphic design, advertising, PR or sales. good distinction between sales and marketing is that marketing makes your phone ring, your email in-box fill up and helps engage customers in the buying cycle. Sales closes deals. Tweet. One way to begin to answer this question is to ask, “What is marketing not ?”
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 27, 2013
    [Sales] Top 10 Peter Drucker quotes on Business Management
    The author of this blog is Jeff Ogden of the digital marketing company  Find New Customers , an award-winning BtoB marketing and sales expert who’s a two time winner of Top 50 in Sales Lead Management. Buffer The Greatest Hits of the business management expert Peter Drucker. He wrote many books and shared muc h business wisdom.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 25, 2013
    [Sales] Highlights of this week’s best posts at the Fearless Competitor blog
    Monday’s post at the Fearless Competitor blog was wildly popular and addressed the remarkable number of business leaders who think sales lead generation is like instant coffee. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 28, 2016
    [Sales] 4 Rules to Drive More Inbound Calls from Mobile Marketing
    There’s no better way to attract web traffic, improve sales, or even drive inbound phone calls. In 2016, mobile marketing is poised to be more powerful than ever. The number of users who own mobile devices is continuing to increase, and the amount of companies who focus on mobile are increasing as well. If you’re […]. Mobile
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 15, 2012
    [Sales] How to Crack the Code of B2B Social Media
    The problem is that most don't know how social media interacts with current and potential customers, and how it can drive awareness, sales, profitability and loyalty. An enigma is a puzzle or something mysterious and hard to explain. To many B2B companies, social media remains an enigma. They know what social media is.
  • BUZZSUMO  |  MONDAY, DECEMBER 21, 2015
    [Sales] 50 Things We Learnt About Content Marketing This Year
    Effective content strategies require a good understanding of buyer personas and how the content will support the various stages of the sales funnel. There is an increasing recognition that content needs to be developed with a specific purpose in mind and be targeted at a specific stage or stages of the sales funnel. Altimeter ). Tools.
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