Zoominfo

SEPTEMBER 25, 2019

Direct mail is one of the very first outreach strategies employed by businesses. It’s also a tactic that many modern businesses have abandoned in favor of more efficient, cost-effective digital tactics. As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. Start small.

Paid Content 182

Paid Content Campaigns Examples B2B 182

Buffer

DECEMBER 14, 2021

Featuring insights from Buffer’s Small Business, Big Lessons podcast episode seven , and the accompanying unpublished interview, Phantila shared how Sabai got started, what she and her team do to embed sustainability into every business practice, and how she builds trust with the Sabai community.

Ad Building 66

Ad Building Business Transparency Communities 66

Biznology

MARCH 18, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. have learned how to successfully control the outbreak of the virus based on shared lessons from China and South Korea; despite misinformation spread by our own government.

Work Management 197

Work Management Marketing Management Consulting Skype 197

Salesforce Marketing Cloud

AUGUST 21, 2023

With more of the world’s data moving to the cloud, data centers have become bigger consumers of these natural resources. End-user devices: Computers, smartphones, printers, and other devices are responsible for a big chunk of the total enterprise technology emissions. And of course, it’s not just the usage itself.

Enterprise Management 98

Enterprise Management Work Management Lead Scoring Lead Ranking 98

Zoominfo

OCTOBER 5, 2021

The reason is obvious—it’s more difficult to engage your audience emotionally when you’re selling complex solutions to businesses, rather than flashy products to individual consumers. Put a Spotlight on Local Businesses – Google Google Ads is a web advertising service that most B2B marketers are already familiar with.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Content4Demand

OCTOBER 1, 2020

While some love to get engulfed in the latest dance challenges, others prefer to get lost in cooking and makeup tutorials, or even binge watch inspirational speeches from business coaches and self-help gurus. Marketing hacks pt 3 Follow me on IG ##marketing ##business ##entrepreneur ? I admit, I wasn’t super into TikTok at first.

Brand Identity 131

Brand Identity Branding Work Management Marketing & Strategy 131

Zoominfo

MARCH 27, 2019

The term technographic data, or technographics , refers to the essential technologies and tools a business uses to function. Here at ZoomInfo, we’re big proponents of using technographics as part of the sales process. The majority of respondents (219) reported working in small to mid-size businesses (1-1000 employees).

Zoominfo 222

Zoominfo B2B Thought Leadership B2B Sales Work Management 222

Webbiquity

MARCH 2, 2021

Its key strength is how it enables event participants to mingle and network as naturally and spontaneously online, using private or small-group video chat, as they can at in-person gatherings. Content production is a big part of that expense, as noted here. Bu too often, once the event is over, its content sort of fades away as well.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Contently

AUGUST 1, 2019

I tend to keep random objects in small piles around my apartment. My mind is like a big box of Jelly Belly beans that’s been shaken up by a sugar-manic child—it’s just chaos in there. Each piece of content needs to map to your audience’s interests and your company’s business goals.

Bundling 130

Bundling Thought Leadership Content Template 130

Salesforce Marketing Cloud

DECEMBER 2, 2021

We thought we’d be back to business as usual before long. Just two weeks later, the federal government passed the CARES Act , with a provision known as the Paycheck Protection Program (or PPP), which set aside funding to help small businesses stay afloat and weather the storm of the pandemic. Business as a platform for change.

Lead Scoring 98

Lead Scoring Lead Ranking Leads Lead 98

Unbounce

OCTOBER 14, 2021

After a life lesson like that, most people opt for an automatic car wash despite the $20 price tag. There are tons of opportunities to get your hands dirty, create killer content, and make a big impact on business growth. That’s Right—You Can Market Your Business Like You Wash Your Car. You know, more conversions.)

Planning 132

Planning Landing Pages Paid Search Agency Small Business Marketing 132

NetLine

MAY 19, 2021

The behaviors of consumers and how they evolved during 2020 forced businesses back to the drawing board. While there was a considerable push to drive local economies during the Spring and early Summer of 2020, consumers eventually returned to big brands they knew and trusted in a big way. Questions as benign as, “Are you open?”

B2B 98

B2B Trust Marketing Content FAQ 98

Sprout Social

MARCH 23, 2023

Here are some of the highlights of my career so far, and a few important lessons I’ve learned. Our small but mighty team produced, facilitated and expanded the two-week product training every employee at Sprout experiences as a part of the onboarding process. But that’s exactly how we had to execute.

Work Management 106

Work Management Marketing Management Thought Leadership Organic Leads 106

Webbiquity

JUNE 11, 2019

Every entrepreneur struggles with the timing of their business launch, pondering questions like: is the technology infrastructure in place to support my idea? Tracy Fuller struggled more than most business founders, and with questions that went well beyond those above. Is there pent-up market demand?

Work Management 175

Work Management Marketing Management Word of Mouth Paid Search Agency 175

Marketing Insider Group

NOVEMBER 16, 2021

Being a “Duke Blue Devil” MBA and not an “MIT Brass Rat” Sloan MBA, I’ve come to appreciate and enjoy the great events MIT hosts “down the river” from “THE Business School” and my “Yale Bulldogs’ arch-rival” (Harvard). While in-person events literally disappeared over night, virtual and online events have stepped up in a big way.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Zoominfo

SEPTEMBER 25, 2019

Direct mail is one of the very first outreach strategies employed by businesses. It’s also a tactic that many modern businesses have abandoned in favor of more efficient, cost-effective digital tactics. The campaign cost around £250, but didn’t directly generate any new opportunities for our business. Start small.

Paid Content 100

Paid Content Campaigns Examples B2B 100

Engagio

MARCH 23, 2021

Forward: During Women’s History Month in March, the employee resource group at Demandbase, Women@DB, asked the #badasswomen at Demandbase to share their stories — whether they had a passion project, side hustle, or a woman in their lives who inspired them. The Lessons My Mother Taught Me. The Demandbase Team. by Thanh Cordell.

DemandBase 127

DemandBase Paid Search Agency Work Management Account Based Marketing 127

Outgrow

APRIL 9, 2024

EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI The Intro! The Big Questions! Those are the biggest challenges and opportunities for deploying AI tools across any enterprise for business. I’m a big believer that brand value drives business value.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Seismic

SEPTEMBER 6, 2022

Effective sales enablement ensures that sellers have the right resources, process, technology, and content to do their jobs effectively. Companies often assume that if they only have a small amount of sales enablement materials stored in a few different places, that should be easy enough for sellers to locate, right?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Analytics Tools 52

Webbiquity

AUGUST 11, 2020

GateKeeper Systems provides “business improvement” software to commercial service airports, focused on two areas of airport operations: ground transportation and airfield inspection. LR: Airports are the center of a very small niche market. Once we had our first few customers, word of mouth communications was a big help.

Work Management 244

Work Management Marketing Management Budget Programs Allocation 244

Madison Logic

OCTOBER 26, 2023

The global COVID-19 pandemic radically changed the business landscape. With billions confined to their homes for work, leisure, and everyday life, the pandemic accelerated e-commerce and forced businesses to adopt advanced digital solutions to enhance the customer and employee experience. The Read on to find out.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

ConvertKit

JANUARY 27, 2021

But you’re only doing yourself and your audience a disservice if you keep yourself small and hidden away. So toss aside your self-doubt and put on your business hat, because we’re going to cover how to get free traffic without feeling slimy. The creator also feels like they should use social media to grow their business.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Seismic

MARCH 18, 2021

Since the cost was a blocker, we initially piloted with a very small group. . By early 2013, as we moved from the adoption phase to the engagement phase, I learned that starting small was a mistake. This lesson has been reiterated throughout my career. Things evolved quickly as the program matured.

Ad Building 52

Ad Building Sample User-Generated Content Training 52

Buffer

DECEMBER 17, 2019

We’re excited to share those lessons with you! Pinterest recommends adding a small logo in one of the four corners of your pin, this can be done really easily in a tool like Canva. A big element to social media marketing and campaigns is timing. And there are a lot of opportunities for brands. Time your campaigns.

Brand Identity 98

Brand Identity Branding Mobile Marketing User-Generated Content 98

ClearVoice

JANUARY 15, 2021

The past year I saw a big growth in teamlancing opportunities and have aligned myself with some of my favorite founders of agencies.” But freelancing for that long brought with it some unpleasant lessons for Shallcross. I recently wrote about delaying retirement on Millie, a financial resource for women.

Paid Search Agency 105

Paid Search Agency Marketing Proposals Advertising Agencies Ideal Customer Profiles 105

Rev

MAY 16, 2019

Whether you’re a conference newbie like me, or a seasoned pro, here’s a few key takeaways from ATX that you can use to make your next B2B conference a big win with a measurable ROI. Conference Takeaway: Even if you’re not a really big fan, or even familiar, with a keynote speaker, make an effort to attend anyway. Actually, not so.

Conference 122

Conference Account Based Marketing B2B ABM 122

Heinz Marketing

APRIL 27, 2020

Better to create a strategic product marketing plan up front to ensure the development work (big and small) aligns strategically based on what your customers need. In a downturn, provoke your customers: This Harvard Business School article (published after the 2008 downturn) has some great real-time lessons that “favor the bold”.

Planning 93

Planning Marketing Analytics Tools Allocation Practices 93

B2B Digital Marketer

JANUARY 18, 2024

He emphasizes the significance of engaging with the market early to validate business ideas and understand customer needs. Adam’s insights provide valuable lessons in sales, customer engagement, and strategic business development, making it an essential resource for founders looking to refine their sales approach.

Startups 52

Startups Validation B2B Sales Optimization 52

The Marketing Blender

AUGUST 23, 2022

Resources. . Some people think we will soon be in a recession, forcing all businesses to figure out how to market in a recession. But, here’s the good news: Anytime there is change, there is an opportunity to prepare to be the next version of your best self and business. Our Services. . See Our Work. . Who We Are. .

Planning 98

Planning Paid Search Agency Allocation Advertising Agencies 98

Biznology

AUGUST 28, 2017

Lesson for leaders. Then look at the big global changes that have already started. But when publishers explore new roads they discover big new disruptions of their own. Imagine how leading this kind of world could put you in front and make obsolete the business models that are killing you today. Why do most fail?

Marketing Automation Services 168

Marketing Automation Services Lead Ranking Custom Publishing Amazon 168

Golden Spiral

MARCH 10, 2022

A Lesson to Apply. Five lessons we’ve learned from helping X,XXX companies solve “the problem”. She is convinced that whoever tells the best story wins the business. Simmons believes that business communication often puts way too much information—facts, data, specs, etc. Do you face [adjacent issue to “the problem”]?

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

ClickZ

FEBRUARY 1, 2022

There are two key ways that businesses can expand and grow; they acquire new customers or retain existing ones. Resource-light companies may need to focus on one over the other, but true growth is found in combining the two – there should be no ‘either/or’. First… Exploring retention as a business.

Acquisitions 124

Acquisitions Tips Word of Mouth Work Management 124

Terminus

OCTOBER 26, 2021

Adopting ABM is one of the fastest ways to drive a business forward. Dan Englebretson , Founder and Head of Client Services at Khronos , discusses his top 10 lessons when adopting ABM to get the most out of it. Lesson 1: The difference between ABM & demand generation. Lesson 2: Building momentum.

Account Based Marketing 40

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 40

Content Standard

OCTOBER 1, 2021

Typically, content ideation and creation are scattered across business units. For example, the marketing team may get requests from several lines of business or different product teams all at once to create new assets. Andrew’s session at this year’s CMWorld was eye-opening, to say the least.

Paid Search Agency 92

Paid Search Agency Planning Advertising Agencies Work Management 92

Zoominfo

JUNE 3, 2018

4 Lessons ZoomInfo Learned From Their Own ABM Campaign. The following article outlines the thought-process behind our ABM campaign and offers four important lessons we learned along the way. 13 Ways Your Marketing Reports Are Hurting Your Business. businesses more than $611 billion each year ( source ).

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

SmartBug Media

SEPTEMBER 19, 2019

As a marketing strategist, one of the most valuable lessons I’ve learned throughout my career is that there isn’t always one way to reach your small business goals. A big struggle for most small accounting firms is having the time, budget, and resources needed to be able to execute on all of your business goals.

Paid Search Agency 55

Paid Search Agency Work Management Marketing Budget Advertising Agencies 55

Conversica

APRIL 26, 2022

Instead, they decided to change the tone of the conversation by checking in with customers to see if they needed assistance and to share top-of-the-mind resources with prospects. “I I am a big believer in top-of-the-mind awareness,” says the Sales and Marketing Manager. Lessons Learned and Looking Ahead.

Cold Calling 59

Cold Calling ROI Work Management Sales Qualified Leads 59