Marketing Insider Group

JULY 3, 2023

Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Here are 10 of the top resources you can use to find up-to-date issues.

Trends 276

Trends Marketing AI Lead Scoring Lead Ranking 276

Marketing Insider Group

FEBRUARY 5, 2024

That’s what we thought when we first encountered Google Analytics 4. Overcoming GA4’s challenges involves familiarizing oneself with its interface, adapting to new data tracking methods, maximizing the use of available data, and investing in educational resources. Steep Learning Curve Lastly, the learning curve.

Marketing Analytics Tools 257

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 257

Marketing Insider Group

APRIL 17, 2023

Get The Full Picture: How to Calculate True Cost of Your Content By Brody Dorland You’re creating high-quality, SEO content consistently, but is it costing you more money and resources than it’s generating? Your B2B Website Power Page: Seven Must-Have Ingredients By Lesley Vos Do you know what your company’s power page is?

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. For instance, if your organic search rate is low, check that your content is optimized for the right keywords and has proper on-page SEO elements.

Work Management 290

Work Management Marketing Management Budget Programs Allocation 290

Contently

APRIL 4, 2023

Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Marketing Insider Group

JULY 24, 2023

That’s old school SEO, especially when we know our web pages end up ranking for a ton of keywords anyway. For those of us who’ve been around since Google was just a baby, this feels like a whole new game for on-page SEO. As Google’s language skills get better, our on-page SEO game needs to step up too.

Keywords 227

Keywords SERP Eye-Tracking SEO 227

KoMarketing Associates

AUGUST 31, 2022

Stressed out about the switch to Google Analytics 4? There are major differences between Google Analytics 4 and Universal Analytics, but once you get a hang of the new platform I think you’ll find GA4 provides even more detail about how users interact with your site—and when and why they convert. . What is a Conversion?

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

Act-On

SEPTEMBER 26, 2023

Search for pages that have the word “links” or “resource” in the URL. These pages often list resources, and if your site isn’t listed, it’s a great opportunity to pitch inclusion. And here’s a pro tip: Consider creating a resource section on your website. The working headline and a 3-4-sentence summary.

SME 140

SME FAQ Domain Link Building 140

Content Marketing Institute

NOVEMBER 8, 2018

But it ranks well for some relevant phrases: Perhaps the lower search positioning occurs because searchers who click find the landing pages basic and not too compelling. Decide whether to focus on existing or new content pages. The SEO page title ? What pages already edge out competitors? What needs to change? It happens.

Keywords 88

Keywords Intent Resources Top of Funnel 88

Marketing Insider Group

APRIL 2, 2024

They lay out all your website’s pages for search engines, making it super easy for them to get the lay of the land. We’ve got: Largest Contentful Paint (LCP): Measures how quickly the main content of your page loads. You add a simple line of code to the head section of your duplicate pages, pointing to the original page.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Optinmonster

JANUARY 29, 2024

Recommended Resource: Need to jumpstart your content marketing results? How To Measure ROI of Content Marketing There’s a simple, 4-step content marketing formula to weigh the cost of your content against the revenue you earn from it. Track views using Google Analytics 4 (GA4). Here’s how you work it out: Step 1.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Top Rank Marketing

APRIL 1, 2024

Step 2: Compile a content inventory The first step in the content audit itself is gathering a comprehensive list of all the content on your website, including blog posts, articles, product pages, and any other destinations where content is crawled. Not only that but creating duplicative content is a waste of resources.

SEO 92

SEO Content Keywords Analysis 92

Top Rank Marketing

APRIL 8, 2024

Content audits play a big role here as well, improving your visibility in search by making your site and its pages easier for engines to find, understand, categorize, and contextualize. As a result, these pages aren’t doing nearly as much for the marketing strategy as they could be.

Lead Scoring 102

Lead Scoring Lead Ranking Paid Search Agency Content 102

Convince & Convert

APRIL 29, 2012

This is why one of the most common questions I hear at speaking engagements and in corporate conference rooms is “how can we do this well with limited resources?” You say it takes 4 hours per day to effectively monitor the Facebook page. ” perspective. How are executives supposed to react to that?

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. Explore this FAQ to ensure a seamless transition from Universal Analytics to Google Analytics 4. What Is Google Analytics 4 (GA4) and How Does it Differ from Universal Analytics (UA)? How Do I Set Up Google Analytics 4?

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Outreach

FEBRUARY 4, 2019

These are the resources you need to achieve your 2019 sales resolutions. Take a page out of his book by watching the webinar “ How to Build a World Class SDR Team.” David Dulany also has 4 fresh ideas to speed up the sales on-boarding process and reduce ramp time to less than the industry average of 3 months.

Resources 63

Resources Lock-In Class Efficiency 63

Sprout Social

JULY 25, 2023

And 56% claimed they soon planned to invest more resources in social media data analysis. Set up data collection in GA You can set up data collection and start tracking web data in Google Analytics in three steps: Create a Google Analytics 4 (GA4) property, add a data stream and use a Google Analytics code.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Martech

JUNE 16, 2023

Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help them to make more informed decisions about ad placements and campaigns moving forward. Take our brief 2023 MarTech Replacement Survey How do you get the new fields?

Marketing Analytics Tools 97

Marketing Analytics Tools Landing Pages Click Rate Conversion Rate 97

Martech

APRIL 17, 2024

It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). There are page views and things like that, key events, like newsletter sign-ups, and conversions, like, making a sale or getting a lead. I put in here’s the country and I want to see how many people, page views, etc.

Marketing Analytics Tools 106

Marketing Analytics Tools Analytics Google Pricing 106

Navigate the Channel

DECEMBER 15, 2023

Efficient Resource Allocation : Content marketing requires resources, including time, manpower, and potentially budget. Setting clear objectives helps you allocate these resources efficiently. RELATED: How to Diversify Your Content Strategy 4. RELATED: Content Your Audience Wants But Isn’t Getting 4.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Hubspot

MAY 19, 2016

With the state of email marketing constantly in flux these days, and with a nearly endless supply of tips and tricks floating around, separating the valuable resources from the noise can be a real challenge. Here's another great resource for finding email inspiration. 4) The HubSpot Marketing Blog's Email Marketing Topic Page.

Resources 77

Resources Email Marketing Deliverability Clickthrough 77

Unbounce

DECEMBER 16, 2021

As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. 4 Ways to Optimize Your Landing Page for Brand Awareness. Thinking of building a brand awareness page?

Landing Pages 124

Landing Pages Top of Funnel Brand Identity Branding 124

Sprout Social

SEPTEMBER 6, 2023

One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page. This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. Table of contents: What is a LinkedIn Business Page?

Linkedin 114

Linkedin Effectiveness Ideal Customer Profiles Business 114

Martech

MAY 3, 2023

In a little less than two months, everyone using UA will be switched to Google Analytics 4 (GA4). “It Dig deeper: 3 ways to do segmentation in Google Analytics 4 What’s the URL? When you open it you see the default identifier is page title, which isn’t the URL. The page title, though, for a lot of us, tells us nothing.

Paid Search Agency 97

Paid Search Agency Marketing Analytics Tools Tips Domain 97

Martech

OCTOBER 31, 2023

There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) Whether it’s button clicks, page views or system events, it really tells you what’s what’s going on on your site.” and some sound like people who want Universal Analytics (UA) back. What’s a conversion? In your inbox.

Marketing Analytics Tools 112

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 112

Heinz Marketing

OCTOBER 25, 2023

When this happens, you must ask yourself how much of your lack of results is due to strategy and how much is due to a lack of the right internal resources and processes. And when team members are not on the same page, miscommunications and delays are bound to follow. So newer or smaller teams often have a disadvantage.

Allocation 115

Allocation Planning Advertising Agencies Paid Search Agency 115

ClickDimensions

NOVEMBER 28, 2023

Page Contents Toggle 5 Siloed Data Problems 1. Customer Frustration 4. This not only wastes valuable resources but also slows down processes, while increasing tensions between teams. Did you know that 61% of customers report switching to a competitor after a bad experience – Source 4. Uninformed Decision-Making 2.

SMB 98

SMB Work Management Marketing Management Customer Satisfaction 98

ClickDimensions

DECEMBER 12, 2023

Page Contents Toggle Top Five Lead Qualification Challenges 2. Lack of Alignment Between Sales and Marketing 4. Relying on flawed data can waste time and resources, and ultimately hinder sales productivity. of companies that aligned sales and marketing reported measurable increases in lead conversion – Source 4.

Lead Qualification 115

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 115

Contently

DECEMBER 13, 2022

Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors. For example, you can direct readers from a blog post to a long-form piece of content (like an eBook), a product landing page, or a submission form (e.g.,

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Alternative 2 : If you have achieved a milestone and have created a case study for your readers, link it to your social media page. Once you publish SEO friendly content on your pages, the next step is to track the KPIs of your posts.

Social Media 154

Social Media SEO Cost Per Click Media 154

Stevens & Tate

NOVEMBER 13, 2022

Optimized Landing Pages. Landing pages are where your online prospects “land” after reading through your content. Optimized landing pages improve the chances that a potential customer enters your sales funnel and draws their focus toward the important points about the offer presented them. Use Marketing Automation.

Creativity 116

Creativity Top of Funnel Planning Lead Ranking 116

Optinmonster

APRIL 26, 2024

They function by instructing Google’s search algorithms to focus on specific elements within web pages, filtering the results based on your designated criteria. Related Resource: Make sure your content shows up in Google results with our On-Page SEO Checklist ! Put a minus sign in front of it.

Search Marketing 69

Search Marketing Google Content Marketing Case Studies 69

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. Here’s a product page example from Lululemon : 3.

Product 91

Product Lead Ranking Urgency Marketing Cross-Selling 91

ClickDimensions

MAY 17, 2023

Page Contents 5 B2B Social Marketing Strategies 1. Share original content and demonstrate value 4. Free Downloadable Resource: The B2B Marketer’s Guide to Social Media Success 3. This could be in the form of blogs, podcasts or free learning resources discussing topics of interest to your audience.

Social Marketing 105

Social Marketing B2B Marketing Marketing Strategy Marketing & Strategy 105

Zoominfo

FEBRUARY 26, 2021

Picture just a blank white web page with a form to fill out, and basic text that reads “Fill out form for [insert offer here].”. Technically speaking, that could count as a landing page. What Is A Landing Page? Yet simply having a landing page isn’t enough to seal the deal on a conversion. Sounds pretty boring, right?

Landing Pages 237

Landing Pages Design Effectiveness Tips 237

Adobe Experience Cloud Blog

MAY 13, 2015

Just like any other marketing program, you must start with setting a budget, creating a project timeline, and resourcing. Step 4: Recognize and Celebrate. Now that we’re clear on why customer award programs thoroughly rock, here are four steps to implementing one in your company: Step 1: Plan. Keep reading…).

Marketo 48

Marketo Budget Programs Thought Leadership Terms and Conditions 48

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83