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12 Grants and Resources for Minority Business Owners For 2022

ClearVoice

Unfortunately, those who are a part of marginalized communities came into the pandemic with less access and support than their counterparts. They begin with far less capital and limited financial health with factors such as profitability, credit scores, and propensity to use retained earnings as a primary funding source.

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B2B Blog Post Round-Up: Choosing Influencers & More

Zoominfo

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. Lack of resources such as staff, funding, and time remains the biggest obstacle to successful lead generation efforts for 61% of B2B marketers ( source ). 3. How to Choose the Right Influencers to Support Your Marketing Initiatives.

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How to optimize your marketing budget: Do more with less

Sprout Social

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

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Crafting a Comprehensive Content Budget: Key Elements to Consider

ClearVoice

One, a content budget lets you allocate resources more efficiently. You don’t want to waste resources on campaigns that are not well-thought-out. Earmark specific amounts to different aspects of your strategy, then measure the performance of each to identify areas for improvement or where to allocate more of your resources.

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Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Adobe Experience Cloud Blog

Eventbrite research shows that 94% of event creators who use video say it’s effective. Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media.

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Content Operations vs. Content Strategy: Everything You Need to Know

ClearVoice

The success of that execution depends on how well your content operations support your content strategy. Operations cover four key areas: Financial and resource management: 54 percent of businesses plan on increasing their content marketing budget this year. When means it’s all about your execution. What is Content Strategy?

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The Ultimate Guide to Startups

Hubspot

I get it, and I’m honored you’ve chosen HubSpot as a key resource. I get it, and I’m honored you’ve chosen HubSpot as a key resource. Every startup needs a validated idea, sufficient funding, and a long list of users. Below, we’ll talk about how to validate your idea, attain funding, and grow your user base.