Hubspot

JANUARY 12, 2018

People received 121 emails per day on average , meaning you have to work incredibly hard to cut through the noise and win a response. How much does a direct mail campaign cost? Can direct mail work with inbound? This strategy has worked for Heinz Marketing. Swag boxes. Buyers are currently bombarded with emails.

Response Rate 93

Response Rate Press Lead Ranking Paid Search Agency 93

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. With employees leaning on LinkedIn as their home to share content about their work and their own thought leadership, it’s the perfect place to kick off your program.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

SpotMe Blog

MAY 31, 2023

And how does this change the in-person event planning process? Each format has pros and cons, so consider your audience, goals, and resources. The right format for your event depends on your priorities and resources. Then create a timeline working backward from your event date to keep yourself on schedule.

Planning 52

Planning Personalization Work Management Best Practices 52

TrustRadius Marketing

SEPTEMBER 28, 2022

For more on the benefits of engaging with your customers and the tools that can help you do this, check out our recent blog post: Click here to read about Customer Engagement Platforms. A knowledge base is a resource that may include FAQs, how-to guides, tutorial videos, or even community message boards. Start a Blog.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Unbounce

JULY 14, 2020

Not only does it give students information to help answer those questions, it offers up a chance to win $2,500 credited toward their Fall 2020 tuition. The fine people of ckbk have offered a voucher for any Unbounce blog foodies interested in trying out their service! The VIU team (of only six!) National Sewing Circle.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Ranking 145

Heinz Marketing

JULY 26, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We make it easy for companies to send out corporate gifts, eGift cards, personalized branded promotional products, swag. Matt: It does. And we even seen people using Sendoso and Vidyard together.

Top of Funnel 106

Top of Funnel Marketing Automation Services Budget Programs Work Management 106

Metadata

SEPTEMBER 28, 2022

Spend extra on that *premium* swag, or stick with pens and mugs? Let’s be real: even a 15-second video ad requires a ton of resources. From a tactical standpoint, image ads shine if your goal if you’re trying to push people off the platform toward conversion—like to a blog post or a free trial page. Bring your images to life.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

SpotMe Blog

NOVEMBER 3, 2022

This is taking its toll on event planners, strategists, and marketers who are trying their best to create unforgettable event experiences amidst a backdrop of skyrocketing costs and limited resources. In this must-read blog post, we’ll explain why having a detailed event budget template is key to running successful events.

Template 52

Template Budget Programs Enterprise Management Resources 52

Hubspot

JANUARY 23, 2014

Earlier today, we hosted our first 1-hour blogging challenge. We were hoping the challenge would help accomplish a few things: Provide the motivation to start blogging. A little competition with other participants to have the best under-60-minute blog post of all time. 1-Hour Blogging Challenge Winners (In No Particular Order).

Education 28

Education Blogger Impressions Tips 28

Bluetext

JULY 16, 2021

In our recent blog post , we discussed the power of strategic branding in the world of private equity. How does this affect the website’s sitemap, content, and user journey? How does this affect current and new contracts? . See some examples of our work with these M&As here , and contact us to get started. .

Brand Identity 26

Brand Identity Branding Work Management Marketing Analytics Tools 26

Heinz Marketing

JULY 23, 2018

In recent months we worked with Splash on a couple webinars and a great guide on GDPR and thought an update would be helpful. And what that does for my team is it keeps them very focused on the tasks at hand that matter and that will truly impact the business. This episode is called “GDPR WTF and What Now?”

Top of Funnel 41

Top of Funnel B2B Thought Leadership Work Management Privacy Policies 41

ClearVoice

AUGUST 26, 2019

Sendoso is a comprehensive engagement delivery platform, which allows users to send direct mail, gifts, personalized notes, swag and more. Alyce is an AI-powered platform that helps automate the process of sending gifts, swag, direct mailers and messages to prospects. Are there any resources, tools, or training videos available?

Work Management 13

Work Management Marketing Management Account Based Marketing ABM 13

Heinz Marketing

JANUARY 20, 2020

Pacific you can find the transcription and recording here on the blog every Monday morning. Sponsor: What does insight-driven messaging look like for sales? You’ve done work with a lot of companies in a marketing leadership capacity. Listen and/or read the full interview below. A whole lot more deals, fast.

Top of Funnel 53

Top of Funnel Ideal Customer Profiles Lead Ranking Thought Leadership 53

Marketing Insider Group

DECEMBER 6, 2022

Here’s how it works: every week, manually go through your order list and pick one customer to thank on Twitter. The Free Swag Offer. Implementing this idea is simple: all you have to do is commit to regularly sending surprise gifts with branded swag to random customers on a regular basis. The Twitter Customer Shout-out.

Loyalty 325

Loyalty Sample Paid Search Agency Social Media 325

Moz

JANUARY 28, 2019

Seeing how Google sees you First to determine whether Google would view your brand as a local business, answer these two questions: Does the business I’m marketing have a physical location that’s accessible to the public? Does the business I’m marketing interact face-to-face with its customers? This can’t be a PO Box or virtual office.

Search Marketing 60

Search Marketing B2B Marketing Work Management Lead Ranking 60

Outbrain

DECEMBER 28, 2021

We’ve compiled a dictionary of branding terms to help you navigate the landscape and prepare the ground for a branding strategy that works for your business. Brand value does not just take into account the worth of a brand’s physical assets yet also includes the value of the goodwill and perception associated with the brand among consumers.

Brand Identity 43

Brand Identity Branding Paid Search Agency Advertising Agencies 43

Terminus

JANUARY 16, 2019

This is the story of how Terminus underwent a brand refresh in three months, using only internal resources. It’s the story of defining who we are, how we work, and how we help our customers succeed – and capturing it succinctly and simply in our brand. No big agencies, no fancy consultants. Let’s go back to the very beginning.

Account Based Marketing 29

Account Based Marketing Brand Identity Branding Paid Search Agency 29

SpotMe Blog

MAY 4, 2021

Learn how virtual conferences work, which key components you need to include to really stand out in your field, and how going hybrid may be the trick in a post-pandemic world. What is a Virtual Conference and How Does it Work? Encourage sponsors to send swag or gifts to attendees. 6) Offer Every Opportunity to Network.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Hubspot

MARCH 8, 2012

Figure out what your company does best beyond what you sell, and make it a part of your brand strategy. What does your brand equal? You always knew Bond was going to get out of a pickle, but you wanted to see how because he did it with resourcefulness and flair. What does it mean for your company? Play the word game.

Brand Identity 28

Brand Identity Branding Marketing & Strategy Buzz 28

KoMarketing Associates

DECEMBER 22, 2015

We’re fortunate to work in an industry where so many other colleagues and experts contribute and provide perspective on industry changes and the challenges faced daily. Here is a look back at some of our favorite blog posts and articles from 2015. How to Write the Perfect Blog Post [Infographic]. From Casie Gillette.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

Single Grain

JULY 6, 2023

Work With Us TABLE OF CONTENTS: ↓ What Is a Promotional Plan? Budget : The financial resources allocated to implement the promotional plan. Get ready to excel with our comprehensive guide and downloadable promotional plan template. You’re one step away from transforming your business goals into a reality!

Promotion 52

Promotion Planning Examples SWOT 52

SpotMe Blog

JULY 1, 2021

Taking stock of all available resources will round out your event. While there is a lot of great inspiration for B2B events available to you, knowing your audience will help you quickly determine which ideas work best for you, and which don’t quite fit the bill. B2B Event Marketing Idea #7) Give Your Attendees Some Swag.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Referral Rock

OCTOBER 26, 2019

This article is part of the “ Referral program incentives and rewards ” section of our guide that has over 38 resources dedicated to everything you need to know about referral programs. Explore All 38+ Referral Program Resources. There are many reasons why a customer incentive program can work for your business.

Word of Mouth 75

Word of Mouth Advertising Agencies Paid Search Agency Planning 75

EveryoneSocial

NOVEMBER 16, 2021

Glassdoor ) Job seekers rank social media and professional networks as the most useful job search resource compared with job boards, job ads, recruiting agencies, and recruiting events. Your employees are the trusted source of truth about their work and the company. Work Culture & Perks. CareerArc ) 75% of U.S. Glassdoor ).

Brand Identity 98

Brand Identity Branding Paid Search Agency Content 98

Strategic-IC

SEPTEMBER 23, 2020

Internal resources available. Sales resources available. This is not an exhaustive list just some ideas of what we are finding is working. Digital swag store. Where does video fit? Test with a small group and see what works. Which type of ABM programme(s) you are running. Your industry. Your Target Accounts.

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118

Sales Engine

AUGUST 23, 2016

For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc. But before making the decision to shift more of your resources towards content marketing and lead generation , you need to understand some harsh truths.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Outgrow

JANUARY 26, 2021

In fact, marketers were working with limited budgets and a major need to keep their sales pipelines full in tough times. So, why would you waste precious marketing dollars and resources on any account that doesn’t fit that standard? Stat 3: 75% of Marketers Have a Customer Marketing Program in Place or the Works.

Account Based Marketing 75

Account Based Marketing Statistics ABM Ideal Customer Profiles 75

Referral Rock

OCTOBER 26, 2019

This article is part of the “ Referral program incentives and rewards ” section of our guide that has over 38 resources dedicated to everything you need to know about referral programs. Explore All 38+ Referral Program Resources. There are many reasons why a customer incentive program can work for your business.

Word of Mouth 49

Word of Mouth Advertising Agencies Paid Search Agency Planning 49

Brandpoint

JULY 12, 2019

At the same time, they are working toward the same overall business goal. It doesn’t make sense to have two different teams working toward the same goal with zero unity. Think how powerful and efficient they could be if they just worked together and aligned their efforts. What swag are you giving out?

Conference 113

Conference Work Management Planning Skype 113

Top Rank Marketing

OCTOBER 5, 2023

Can you share more about that and what it does for you? ” Or, “Can you be a part of this talk track and case study, or a blog post we’re writing?” And it worked really, really well. Kris: I call it my personal industry advisory group. ” Or, “Can you help me with some market research?

B2B Marketing 95

B2B Marketing B2B Ideal Customer Profiles Work Management 95

Sales Engine

OCTOBER 8, 2015

For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc. But before making the decision to shift more of your resources towards content marketing and lead generation , you need to understand some harsh truths.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Strategic-IC

SEPTEMBER 23, 2020

Internal resources available. Sales resources available. This is not an exhaustive list just some ideas of what we are finding is working. Digital swag store. Where does video fit? Test with a small group and see what works. Which type of ABM programme(s) you are running. Your industry. Your Target Accounts.

Account Based Marketing 62

Account Based Marketing ABM Tactics Paid Search Agency 62

Vidyard

AUGUST 3, 2016

Depending on your audience, you have to learn the nuances of a niche community, understand what kind of messaging appeals to your prospects, and work hard to beat back against the rising tides of other marketing messages that are bombarding them from every angle. How does video fit into your customers’ campaigns?

Sales Management 50

Sales Management Webinar Metrics Work Management Advertising Agencies 50

ConvertKit

MARCH 17, 2021

If you’re a creator working hard to grow your audience, these nine newsletter promotion ideas can help you beat your newsletter subscriber count goals in no time at all. After seeing a huge success with his weekly newsletter “Work In Progress,” he decided to launch a monthly newsletter called “Life In Progress.”. And guess what?

Newsletter 128

Newsletter Promotion Creativity Opt-out 128

Optinmonster

MAY 4, 2020

By the end of this article, you’ll be able to answer the following questions: What does customer churn mean? But does reducing churn rate even matter? Because the truth is that it can cost 6–7 times more to attract new customers than it does to retain the ones you already have. ” What Is Customer Churn?

Churn Rate 72

Churn Rate Work Management Budget Programs Marketing Management 72

PureB2B

APRIL 29, 2022

If the tried-and-true tactics to market your business aren’t working, it’s time to try some new strategies. Despite its limited usage, humor does have a place in B2B digital marketing. Framing this content as something ultra-relatable to your audience often works well. Clock on to TikTok. Show Your Funny Side. Choose us instead.”

B2B Marketing 62

B2B Marketing B2B Paid Search Agency Word of Mouth 62

ClearVoice

NOVEMBER 27, 2019

Along the way I’ve worked with hundreds of content creators, including editors, writers, designers, producers, artists, animators, product managers, user experience experts, videographers, actors, public relations reps, media managers, and (soon) singers. Oh, wikis are a pain. They deserve to be last.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93