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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

But wield her wisely, and you’re playing to win. So, if you’re ready to turn your marketing database from a sleeping giant into a strategic powerhouse, you’re in the right place. Without this, you risk basing your decisions on outdated information, which could be more detrimental than beneficial.

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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

Even if you have a rule against it, your employees probably use ChatGPT for work. If you have not already given them guidelines or training, now is the time. Best Practice Training This is a great place to start if you have not already hosted company-wide training on ChatGPT best practices. Adapt for your use as needed.

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

What follows is loss of resources, energy, and enthusiasm. Here are this year’s top-performing digital marketing tips that will give you the best chance of reaching your campaign goals. Here’s what you need to do in 2021. Happyscribe’s subtitle generator enables you to add subtitles to your videos in minutes.

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Your Guide to GA4 Setup and FAQ Answered by B2B Marketing Experts

Launch Marketing

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. Luckily, Google has provided a setup assistant, which will take you through the process and ensure you check off everything on your list when connecting settings from Universal Analytics (UA) to Google Analytics 4 and adding anything new.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

In this blog post, we take a look at the Colorado Privacy Act and how it stacks up against other privacy laws, like Nevada’s SB20 , Virginia’s CDPA , California’s CPPA and the most recent CPRA , and the European GDPR. Europe GDPR. The CPA is similar to other privacy laws like GDPR, California’s law, and Virginia’s.

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DealSignal vs. Clearbit: Choosing the Right Data Solution

DealSignal

You’re in the right place. In this blog, we’re putting two big names head-to-head: DealSignal and Clearbit. Whether you’re a small business owner, a marketing leader, or simply exploring data solutions, this article is tailored for you. In a Nutshell Looking for a Clearbit alternative?

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

If you build it, they will come. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.