Act-On

OCTOBER 11, 2023

Make sure your b2b marketing department structure keeps in mind the resources you have and your team’s approach. Consider how your team will use agencies, consultants, and freelancers to support marketing programs. And clearly documenting these roles can also help identify opportunities for sharing resources between teams.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Marketing Insider Group

NOVEMBER 6, 2023

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads.

Paid Search Agency 243

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 243

Act-On

NOVEMBER 15, 2023

But if your internal resources aren’t as robust, you might need to spend more time — and money — in this area. Also, select a partner with training and resources to quickly get your team up to speed on content marketing automation. Creating these strategies and process improvements take time, energy, and resources.

Marketing Automation Services 222

Marketing Automation Services Marketing Automation ROI Automation 222

Convince & Convert

APRIL 12, 2024

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Gain support from leaders and cross-functional teams to become advocates for the social team Create Custom Social Team KPI’s – Create a master dashboard to house all social data. Empower your social team to be data-focused.

Social Media 138

Social Media ROI Media Cross-Selling 138

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. You can find data on anything from natural resources to traffic patterns to commercial development. It’s a beautiful thing when our employer is the data source.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals.

Budget Programs 110

Budget Programs Work Management Allocation Product 110

Act-On

DECEMBER 7, 2023

We’ve compiled our favorites to support you during the process of making a switch. Implement marketing automation that supports your team The fear of switching is often rooted in adoption and migration worries. What support is available? What onboarding resources exist? A unified view of data to support business growth.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

Salesforce Marketing Cloud

OCTOBER 9, 2023

With Disability Employment Awareness Month (DEAM) upon us, it’s a good time to look at how businesses and allies can proactively support disability inclusion in the workplace — and help move the needle on those numbers. Creating space for employees through employee resource groups (ERGs) is also valuable. Read on for our tips.

Ad Building 134

Ad Building Allocation Paid Search Agency Terms and Conditions 134

Sprout Social

MARCH 5, 2024

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Martech

MARCH 27, 2024

The downside: Challenges of ABM While the benefits of ABM are significant, it’s essential to also consider the challenges that come with implementing this type of strategy: Resource intensiveness : ABM requires substantial time, effort and resources. Evaluate resources: Consider the resources available for implementing ABM.

Account Based Marketing 113

Account Based Marketing Spending B2B Marketing ABM 113

Salesforce Marketing Cloud

NOVEMBER 29, 2023

For example, you might say: “Our partner program is designed to offer resellers and distributors the support and solution expertise they need at every step. Partners for solutions, support, and maintenance: Your product may do A and B, but the customer actually needs the solution to do A, B, and C. What’s your value proposition?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Salesforce Marketing Cloud

JANUARY 23, 2024

You also need time, money, and resources to recruit replacement talent. Knowledge management means capturing, organizing, and distributing information that is critical to providing customer support. This saves time and helps you keep up with the continuously evolving body of knowledge required to provide quality customer support.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Heinz Marketing

SEPTEMBER 1, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing When it comes to effective customer-led growth (CLG) strategies, most efforts focus on customer service and support. Effective customer-led growth encompasses more than service and support. This transparency fosters trust and streamlines the negotiation process.

Marketing Websites 96

Marketing Websites Marketing Automation Services B2B Thought Leadership Customer Satisfaction 96

SmartBug Media

APRIL 18, 2024

SmartBug is the destination for HubSpot expertise, strategy, and implementation, with a team of certified HubSpot trainers to support you. HubSpot novice or experienced user, we’re your go-to support crew. Save time and resources and achieve your marketing and sales goals more effectively. ® (At least, you should!)

Training 64

Training Hubspot CMS Development Work Management 64

Spiralytics

APRIL 25, 2024

Let’s explore ways to use CRM for data segmentation, customer support, customer feedback for improvement, and much more. #1: Identify patterns in — Usage Support ticket submissions Feedback to identify features or services that are most valued by each segment.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Martech

JANUARY 29, 2024

Whether it’s blog posts, social media content, or product descriptions, AI-powered content generation can save time and resources while maintaining consistency and relevance. Startups can use generative AI to develop intelligent chatbots that handle routine queries, freeing up human resources for more complex tasks.

Startups 108

Startups Marketing AI Best Practices Customer Satisfaction 108

Martech

MARCH 29, 2023

For COOs, MTO can lead to cost savings, enhanced team collaboration and reduced resources required for maintenance and support. In addition, MTO supports compliance with industry regulations and data privacy laws. Demonstrate commitment to MTO and continuous improvement through training investments.

Allocation 113

Allocation Optimization Paid Search Agency Marketing Management 113

Sana Commerce

APRIL 25, 2024

Your online channel should help drive sales and gather insights to support your commercial teams and ensure your business thrives. Sales & channel support should enable your buyers to access purchase-critical data with minimal friction. How does that work? What would your web store look like if it was B2B-first?

Allocation 52

Allocation Work Management B2B Marketing Management 52

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. Project management In project management, AI automates routine tasks, optimizes resource allocation and provides real-time progress insights.

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Heinz Marketing

SEPTEMBER 24, 2023

PathFactory Use Cases Digging in deeper, here are some ways PathFactory might be able to support your goals: Account-Based Marketing (ABM) PathFactory uses machine learning algorithms to understand each user’s preferences, allowing you to serve the most relevant content to target accounts.

Allocation 113

Allocation Top of Funnel Account Based Marketing ABM 113

Martech

FEBRUARY 21, 2024

In this final article in the series, we’ll uncover how data can play an impactful role as we engage and retain existing customers, ideally turning them into lifetime loyal supporters of our brand and advocates to their friends, peers and colleagues. Predictive maintenance and support. More efficient use of resources and budget.

Marketing AI 96

Marketing AI Optimization Allocation Customer Satisfaction 96

Launch Marketing

DECEMBER 6, 2023

To help put this past year into perspective from a marketing standpoint, we have put together a list of our top B2B marketing content and resources from 2023, focusing on strategies and emerging trends. The post Top B2B Marketing Content and Resources of 2023 appeared first on Launch Marketing.

Resources 136

Resources B2B Marketing Planning B2B 136

Heinz Marketing

MARCH 15, 2024

By pinpointing the pain points throughout customer interactions, we can simplify our processes, provide relevant support, and even proactively address potential issues to remove points of friction. Marketing attracts qualified leads, sales converts them into happy customers, and customer success supports overall results.

Top of Funnel 107

Top of Funnel Work Management Verticals Marketing Management 107

Lead Forensics

APRIL 2, 2024

Demonstrate how your product solves a critical problem that will free up resources in other areas. Provide month-to-month payment plans or highlight the benefits of a long-term commitment, such as volume discounts or dedicated support. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Martech

APRIL 5, 2024

Users may also not be properly trained to use the martech platforms and may not receive the necessary support to learn how to better use them in their day-to-day work. Provide training and support for the chosen marketing processes and platforms This step is crucial for successfully implementing and maintaining martech improvements.

Peer-to-peer 113

Peer-to-peer Paid Search Agency SMS Gartner 113

ClearVoice

MARCH 13, 2024

This can involve: Actionable tasks Resource management Content production A publishing schedule Quality assurance Put another way, content strategy provides the roadmap, while content operations drive the content to its destination. It can support planning, creation, distribution, and analytics. Wasted money.

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. You also may need to adjust your mission, vision and values, requiring input/buy-in from your leadership team and assistance from human resources. However, the ROI can be enormous.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Brand Identity 115

Martech

FEBRUARY 26, 2024

Identify key people resources and skills needed to manage AI technologies. A: Live chat support is an area that I’ve always felt like never lived up to its potential. I’ve rarely had good experiences with live chat support. Bring real customer experience-based AI use cases to your leadership.

Conference 104

Conference Marketing AI Marketing Analytics Tools Paid Search Agency 104

Convince & Convert

FEBRUARY 21, 2024

Quick wins will help mitigate risks right away while setting a tone that’s supportive of innovation. Start by defining a Center of Excellence team (CoE) that will provide leadership, best practices, research, support, and training on AI for the whole organization. This may include unique processes, research, or community knowledge.

Training 154

Training Lead Ranking Phishing Paid Search Agency 154

Sprout Social

JANUARY 11, 2024

Customer service software refers to tools that streamline and automate tasks for support teams. Boost your customer support team’s efficiency Like it or not, the average consumer’s expectations are high when it comes to service. The ability to delegate across channels likewise saves time and reduces stress among your support team.

Enterprise Management 86

Enterprise Management Work Management Software Service 86

Martech

APRIL 16, 2024

There are implications for the marketers’ back-end data processing systems and resource requirements. Some teams have resources to handle it and some don’t. Anyone considering a CDP to support real-time data management should ask how well it will support their “right-time” requirements.

Enterprise Management 114

Enterprise Management Paid Search Agency Planning Marketing Management 114

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. When you’re already spread thin, every minute counts.

Social Media 65

Social Media Template Work Management Marketing Management 65

Martech

OCTOBER 19, 2023

Digital CS combines digital and human touchpoints to support customers, with brands trying to do “more with less” inclining towards a “digital first” approach. Digital customer success. That does signal a focus on retention rather than solving customer problems (and perhaps, thereby, expanding revenue).

Paid Search Agency 120

Paid Search Agency Companies Marketing Automation Services Touchpoints 120

Launch Marketing

MARCH 28, 2023

Founded in 1996, vcfo has helped and supported more than 5000 organizations nation-wide. As vcfo’s growth continued, their team found it increasingly difficult to produce high-quality content as frequently as needed using solely internal resources. Launch helped us crack the code on getting the expertise of our team onto paper!

Paid Search Agency 127

Paid Search Agency Content Marketing Thought Leadership Content 127

Optinmonster

FEBRUARY 15, 2024

Resource Library If you’re like most businesses, your marketing resources are scattered everywhere. The truth is, if leads can’t find your best resources at the moment they need them, they may as well not exist. But trying to build your own Resource Library is a pain! What’s Coming Next?

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Martech

JANUARY 2, 2024

Some companies have built a business around providing support for open-source projects, such as Red Hat, which created and supported a popular version of Linux and was eventually acquired by IBM. When you buy open-source software through a vendor, it’s largely the support you’re paying for. Then think about your resources.

Work Management 82

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 82

Martech

DECEMBER 28, 2023

End with a proposal/promise and results prediction: We will commit to providing resources to AI initiatives to increase a specific KPI by 10%. 2: Apply appropriate resources to supporting AI initiatives Just laid off your entire Marketing Operations team? Now is not the time to jump into AI. Now is not the time to jump into AI.

Marketing AI 115

Marketing AI Allocation CMO RFP 115