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B2B SEO:  Topic Clusters, Not Keywords

Envy

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). It’s not enough to write one post targeting the ‘Kubernetes security’ keyword. How to research topic clusters for inbound marketing B2B.

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How Can I Do SEO for Free?

seo.co

Keyword and subject research SEO begins with determining what queries users type into search engines when they need your product or service. Check out these free keyword research tools to get started. However, don’t stop at keyword research. You’ll need to research your subject matter as well. Use links sparingly.

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What is an NFT — And How Can it Help You Build Deeper Customer Relationships?

Salesforce Marketing Cloud

In Web2, blogs, wikis, and social media like Twitter and YouTube got introduced, giving people more control over the information they created and shared. Yes, there’s a lot to understand and learn, so take the time to do your research. You may also wonder about the difference between Web1, Web2, and Web3.

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Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Moz

This next example is from our own beloved en.ryte.com subdomain, which aims to drive leads to our services and is home to our vast online marketing wiki and magazine, so it naturally earns traffic for many informational-intent queries. Something that we were glad to act on was the “meta keywords'' wiki article.

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How to Create an Effective Social Media Content Strategy

Valasys

Research Your Audience Preferences. alt – preferred social platforms for target audiences). Segment your target audience by age, location, average income, typical job title, interests and more. Learn how to target and engage your audiences on social media. Marketers should also learn what interests their audiences.

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How Visualizing Intent Data Can Improve Win-Rate Percentages

Aberdeen

Understanding the activity of target accounts and contacts at each step of the buyer’s journey will help you send the right marketing/sales messages at the right time. A target account could view middle-of-the-funnel content one day and fall back to the research phase the next.

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How to Make Your Content Stand Out in a Crowded, Global Marketplace

Content Marketing Institute

Discuss the article’s goal, scope, target audience, and target queries. TIP: If SEO is important, do keyword research in the localized languages to ensure that your content fills the local search query needs. Each step of our content marketing process is documented in a company wiki. Click To Tweet. Promoting the article.