Square 2 Marketing

NOVEMBER 23, 2021

After hearing company after company describe their marketing activities as random, disjointed and lacking clear direction, we coined the phrase random acts of marketing. This response leads to random acts of marketing, which lead to underperforming marketing programs, less-than-stellar results and wasted time, energy and money.

Planning 52

Planning Paid Search Agency Marketing Activities 52

Search Engine Journal

APRIL 20, 2021

The post Should I Buy Links From That Random Email? Buying links from cold outreach emails may seem easier than link building by yourself but comes with significant risks. Here's what you need to know. appeared first on Search Engine Journal.

Buy 68

Buy Link Building Outreach Ad Building 68

Square 2 Marketing

APRIL 6, 2023

Your marketing and lead generation efforts are what we call random acts of marketing , meaning you try different ideas hoping something hits. Upon reflection, there is something missing in the way you attack revenue generation. Your sales efforts might not be organized around a consistent process that EVERYONE follows.

Generation 52

Generation Act-On Paid Search Agency Lead Generation 52

SendX

FEBRUARY 1, 2024

You send out countless emails with random email subject lines just hoping they will get opened. When it comes to newsletter email subject lines, there’s a frustrating game we keep seeing played online that we really want to put a stop to here at SendX - it’s the old spray and pray game.

Newsletter 195

Newsletter 195

Square 2 Marketing

DECEMBER 8, 2021

we covered one of the most timely issues impacting revenue today – random acts of marketing. This show aired LIVE on November 24, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? It’s an epidemic across businesses of all shapes and sizes.

Act-On 52

Act-On Demand Marketing Activities 52

Customer Experience Matrix

APRIL 2, 2015

I know the system generates messages with random combinations of offers, incentives, and prices and then refines its choices over time based on which perform best in which situations. . - Amplero by Globys : self-directed machine-learning to find the best message for each customer for each situation.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

BrandMaker Blog

MARCH 23, 2022

With nearly two decades of experience working as a marketing strategist/advisor for agencies, Lisa Cole joined Faro Technologies as VP of corporate marketing in fall of 2019, setting out to bring consistency, alignment, and structure to a highly complex marketing organization.

Paid Search Agency 75

Paid Search Agency Planning Advertising Agencies Ad Agencies 75

Kapost

APRIL 7, 2017

And it’s often publishing random content because of an arbitrary schedule that mandates a daily blog post or weekly newsletter, or some other act of publishing without the appropriate strategy or plan in place tied to outcomes. Another part of the problem driving random acts of content is that marketing is seen as the go-to source for it.

Content 59

Content Marketing Management Paid Search Agency Act-On 59

Marketing Interactions

APRIL 21, 2017

And it’s often publishing random content because of an arbitrary schedule that mandates a daily blog post or weekly newsletter, or some other act of publishing without the appropriate strategy or plan in place tied to outcomes. Another part of the problem driving random acts of content is that marketing is seen as the go-to source for it.

Content Marketing 60

Content Marketing Planning Marketing Management Paid Search Agency 60

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. Random acts are costly and fail to drive real, sustainable lift to sales and revenue. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

OCTOBER 9, 2023

Our Go-to-Market Transformation Summit roadshow continued this past month in Boston, with a strong group of attendees joining us for an afternoon of debating how to build a repeatable, scalable go-to-market and making the shift from ‘random acts’ to perpetual Growth Engines.

Marketing Analytics Tools 130

Marketing Analytics Tools CMO Multi-Channel Act-On 130

QuanticMind

DECEMBER 14, 2015

But, Guillermo leaned over and told me to write down “SEM is not a random walk.”. At the time, I didn’t know what Guillermo meant by “SEM is not a random walk.” After the call, he explained how the stock market is, in fact, a random walk. Because of the market predictability, SEM is not a random walk. Anyways, I digress.

SEM 40

SEM Keywords Order Activities 40

Vidyard

NOVEMBER 2, 2016

Tips for avoiding random acts of video creation. The post How to Prevent Random Acts of Video Creation appeared first on Vidyard. Notice that these videos are about the audience – not Gusto. They’re designed to make an emotional connection with the audience by laughing along with them at the crazy things they deal with every day.

Video Marketing 50

Video Marketing Paid Search Agency Guidelines Budget Programs 50

Allocadia

AUGUST 29, 2019

Marketers are becoming increasingly accountable for demonstrating their impact – Forrester research reveals that 82% of CMOs have goals that align with revenue targets. Yet 61% of B2B marketers indicate that “lack of defined metrics to measure success” will be a major or moderate challenge over the next 12 months. That’s a problem.

Forrester 52

Forrester CMO Rules Webinar Metrics 52

Biznology

JUNE 3, 2013

Harsh question, I know, but the search results for many website search engines appear almost random. Photo credit: The Shifted Librarian. The reason I am familiar with this situation is because clients often ask me for help. They usually start by telling me that their search engine stinks. Now, sometimes it does, but not usually.

Marketing Websites 80

Marketing Websites Generation Search Marketing Newsletter 80

ANNUITAS

OCTOBER 11, 2023

The Why … an ‘Operating System’ to Shift Us from Random Acts to a Growth Engine Why is go-to-market more challenging than ever? Let’s tackle ‘the why’ and dig into how this service works. But we are framing the wrong problem to solve.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

SnapApp

JULY 18, 2014

Random House, Dan Brown’s longtime publisher, decided to incorporate this same idea into a recent SnapApp. Disguising this experience as a straight-forward trivia quiz regarding the historical sites and monuments referenced in Inferno , Random House added a special bonus question at the end of the quiz.

User-Generated Content 48

User-Generated Content Creativity Custom Publishing Interactive Marketing 48

Webbiquity

FEBRUARY 15, 2022

Otherwise, you risk implementing what we call random acts of Marketing. Random acts take energy, time, and money. Then comes lead gen, which leads to sales-ready leads. Hold off doing lead gen if you haven’t completed your GTM and demand gen planning. Signs the Lead Gen and Demand Gen Relationship is Out of Kilter.

Demand Generation Agencies 297

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 297

Webbiquity

MAY 20, 2010

Tags: Random Amit Agarwal b2b lead generation b2b lead nurturing Bruce Weinstein Chris Campbell competitive intelligence tools Fred Aun Gary Hayes Josh Catone LEADSExplorer Lisa Schiavello Matt Cutts Michele Linn multitasking SEOptimise Tad Chef web presentations Zack Grossbart.

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LEADSExplorer Resources Best Practices Paid Search Agency 100

The Daily Egg

OCTOBER 17, 2023

HIPAA-compliant VoIP is not just a random word soup—it’s an internet-based phone system with a specific set of controls in place designed. The post Look for These 4 Things if You Need HIPAA Compliant VoIP appeared first on The Daily Egg.

Design 107

Design 107

markempa

AUGUST 22, 2007

« Content ideas for lead nurturing and tactics to use | Main | Closed Loop Marketing Isnt Software » Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me." " Let me see. Ardath, thanks for the tag.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

ANNUITAS

FEBRUARY 24, 2023

Committing random acts of sales and marketing : The second problem is that the string of activities are not orchestrated or working together. Go-to-market programs must work together as a holistic Growth Engine – underpinned by common processes, systems and data – not as separate, random acts.

Planning 130

Planning Paid Search Agency Marketing & Strategy Act-On 130

Zoominfo

MARCH 10, 2022

.” — Maureen Corrigan, NPR book critic ( Macmillan Publishers ) “ Beautiful Country” by Qian Julie Wang “Inhabiting her childhood perspective with exquisite lyric clarity and unforgettable charm and strength, Qian Julie Wang has penned an essential American story about a family fracturing under the weight of invisibility, and a girl coming (..)

Zoominfo 100

Zoominfo Work Management Fulfillment Lead Ranking 100

ANNUITAS

AUGUST 2, 2023

These two concepts are integral in transforming your go-to-market form traditional, “random acts” mode into a more predictable, scalable perpetual Growth Engine. Today, we’re excited to announce the publication of the Chief Growth Officer’s Handbook.

Marketing Analytics Tools 130

Marketing Analytics Tools Act-On Analysis Marketing Management 130

Benchmark Email

NOVEMBER 1, 2023

Prospecting is what brings you to the attention of your potential clients and keeps your sales pipeline full, leading to more business. But it is not as easy as sending a simple message randomly to people. Most sales reps consider prospecting to be the toughest part of the sales process.

Tools 98

Tools Best Practices Advertising Benchmark Process 98

ANNUITAS

JULY 20, 2021

As stated in the blog post, Are You Committing Random Acts of Sales and Marketing , “quite simply, random acts of marketing require more investment and deliver less return.” When you do, you’ll know you’re stuck in a cycle of random acts of marketing, and it’s costing you time and money. But it doesn’t have to be that way.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

Ahrefs

JUNE 4, 2023

But you can’t just create random content and hope that Google will … Read more › Try these tactics to drive more traffic to your content. If your article ranks high on Google, you’ll be able to get traffic continuously over the long term.

Traffic 113

Traffic Tactics Promotion Content 113

Martech

MARCH 5, 2024

Xfinity likely wanted to prevent me from visiting one of its stores or attempting to call or initiate a chat conversation at a random time. It even asked me to trust getting a call from a random “1-800” number on top of that. Xfinity is big enough to have the resources to build branded forms, right?

Intent 110

Intent Phishing Barriers Vendors 110

Ahrefs

JULY 3, 2023

Some Random URL} Might be a good fit for your post? ? Hey {First Name}, Just came across your post about {x}. Great stuff! I just published a resource that will provide a ton of value to your readers. Best … Read more ›

High Quality Lead 100

High Quality Lead Link Building Ad Building Resources 100

ANNUITAS

JULY 29, 2020

’ We call these random acts of marketing. Quite simply, random acts of marketing require more investment and deliver less return; whereas, strategic demand marketing delivers sustainable, repeatable ROI to serve as an engine of growth. It is likely that you ‘will’ close the near-term gap with this approach.

Planning 162

Planning Demand Marketing Plans Paid Search Agency 162

Marketing Insider Group

MARCH 18, 2021

Some companies’ social media posting may feel relatively random; however, a successful strategy requires a plan that outlines posts for each month. This assures social media initiatives don’t fall by the wayside, which is common when companies head a social media venture with randomized posting. Establish a Marketing Calendar.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

Oktopost

NOVEMBER 9, 2022

He also dives into how easy it is for sales professionals to get trapped in “random acts of social” instead of using social as a means of engagement to drive revenue. Selling as a means of engagement and how not to get stuck in “random acts of social”.

Social Media 125

Social Media Social Marketing Media Transparency 125

Martech

DECEMBER 21, 2023

I especially like the random capitalizations. Digital United has launched the free-to-use JingleBot HolidAI ( I see what you did there) Card Generator. You can personalize it yourself or let the AI surprise you! What could go wrong with that? Here’s my robotic dog wishing you a Happy Lunar New Year.

Marketing AI 120

Marketing AI Marketing Analytics Tools Work Management Marketing Management 120

Martech

APRIL 26, 2023

Create random splits in Lists for A/B testing Last month , the release of random samples in Lists helped eliminate manual spreadsheet exports and imports when segmenting lists for content testing. In the theme of doing more with less, this feature enables your creative team to publish more blog posts without custom development time.

Knowledge Base 101

Knowledge Base Hubspot Validation Landing Pages 101

Marketri

APRIL 17, 2024

They’re tired of their teams and vendors engaging in random acts of marketing that don’t yield results. CEOs rest easier when a strategic marketer is vetting all those random requests from the business, aggressive ad pitches, and paid sponsorship opportunities posing as freebies. Here’s my take. CEOs want strategic marketing direction.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Referral Rock

MARCH 10, 2024

Generate the codes Simply click "Generate" to produce the randomized codes. Length Set the desired length of each random code. Pattern Leave blank for fully random codes or enter a pattern using # for characters (e.g. ##-##-##-##). Templates Simple to use templates to get codes in one click. Select the quantity needed.

Generation 40

Generation Template FAQ Promotion 40

Referral Rock

MARCH 10, 2024

Generate the codes Simply click "Generate" to produce the randomized codes. Length Set the desired length of each random code. Pattern Leave blank for fully random codes or enter a pattern using # for characters (e.g. ##-##-##-##). Select the quantity needed. Prefix Add fixed characters to appear at the start of each code.

Generation 40

Generation Template FAQ Promotion 40