Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. Guest post by Eleanor Hecks. Image credit: Lukas on Pexels.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Webbiquity

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Order the product on their home laptop. Guest post by Ron Stefanski. Positive Reviews.

Privacy Policies 340

Privacy Policies Branding Brand Identity Multi-Channel 340

Webbiquity

NOVEMBER 17, 2022

For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. Long-form sales page: This type of landing page is essentially the web version of a long-form sales letter with a CTA asking visitors to purchase a product at the bottom. Test Across Devices and Browsers.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Webbiquity

MARCH 25, 2021

It all starts with getting actual testimonials for your products or services. For high-end products, the sales rep or primary point of contact for customers will need to reach out directly to their clients. For instance, you can check out what people say about your brand and your products/services on social media.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

Webbiquity

MAY 14, 2019

The Product. Parsimony has been doing this sort of work for several years now and through its efficiencies and expertise in research methodology and statistical programming has developed a process for delivering an affordable, concise, and accurate report that tells educators whether a program is having the desired impact on students.

Word of Mouth 152

Word of Mouth Education Statistics Course 152

Webbiquity

FEBRUARY 20, 2020

It’s about adopting efficiency, casting the widest practical net with tested strategies that can be analyzed on a statistical level to measure outcomes beyond just making the sale. Here are four video-based sales enablement strategies you can start to implement with your sales team to help increase productivity. #1:

Work Management 311

Work Management Video Marketing Marketing & Strategy Marketing Strategy 311

Webbiquity

NOVEMBER 14, 2017

Products transform to superheroes; they can become an essential gadget, while even the most mundane service can save someone’s bacon in a crisis. People are no longer interested in looking at a product or seeing what it does. They are all promoting products they have no real relation to, which is one of their key strengths.

Video Marketing 239

Video Marketing Storytelling Content Paid Search Agency 239

Webbiquity

MAY 4, 2021

When looking for guidance on large or infrequent purchases, some people (not many, statistically) will click on ads. The Product. And then recognizing it could help anyone doing influencer marketing, they launched Paladin to build a software product to streamline the process. More will turn to Google. So do check that out.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Webbiquity

APRIL 10, 2018

But given that customers now complete nearly 60% of their purchasing decision before they talk to anybody in sales, B2B marketers today have a huge opportunity to create value by helping move the buyer through the funnel and enable sales pros to focus on what they do best, making them more productive (and reducing COGS).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

NOVEMBER 20, 2019

You may use statistics or other official references that validate your information. If it’s a new product release, include the date of general availability as well as how and where to buy. Your press release is a significant part of your event or product marketing campaign. Include the Where and When.

Press 145

Press Sample Work Management Paid Search Agency 145

Webbiquity

MARCH 1, 2018

Who would you trust more, a brand trying to sell a product or a friend who vouches for it? Gift them one of your products and ask them to share their opinion about it online. of your competitors, promoting products similar to yours, to the same target audience, using the same customer acquisition channels.

SEO 224

SEO Opinions Transparency Communities 224

Webbiquity

OCTOBER 2, 2018

Warehouse workers statistically have a picking accuracy rate of 90 to 95 percent. When you’re competing with ecommerce giants like Amazon and Walmart, which have product distribution centers all over the country, you can’t afford to delay the product delivery timeline. Improving Customer Satisfaction.

Small Business Marketing 183

Small Business Marketing Process Automation Enterprise Management 183

Webbiquity

SEPTEMBER 6, 2022

Videos tell stories; and for your brand, product, and services to make an impression with potential customers, those stories must be succinct and compelling. Persuasion and high-quality video production complement each other. What are product videos? Product videos are one of several types of videos needed for marketing.

Video Marketing 304

Video Marketing Product Generation Lead Scoring 304

Webbiquity

SEPTEMBER 2, 2014

There’s no question which type of posts here generate the greatest interest: statistics and research account for five of the 10 most-read posts (and eight of the top 20). If so, which social networks are most productive? 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013. August 27, 2013.

Stats 100

Stats eCommerce Statistics Social Networks 100

Webbiquity

FEBRUARY 25, 2016

According to psychologists, the human mind feels emphatic to emotional appeal but ends up placing reliance on facts, figures, and statistics. A typical case study describes how a customer has benefitted from using your product or service, which can be in written or audio format, and attracts and acquires new clients.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. Check out these 34 compelling content marketing statistics and facts from a variety of expert sources. 22 Content Marketing Facts and Statistics. And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

OCTOBER 16, 2018

Business Insider humorously reported a few years ago that you are statistically more likely to be dealt a full house in a poker game, win the Mega Millions lottery, have twins, be accepted into Harvard, complete Navy SEAL training, or survive a plane crash—among other things—than you are to click on a display ad.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

OCTOBER 9, 2018

Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% Talk to them in this way, not saying how great features your product or service has to offer.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Webbiquity

JUNE 20, 2019

By having employees spreading the company’s messaging and influential statistics, you have the opportunity to reach your clients and convince them of the value of your product—at a very low customer acquisition cost. Drive revenue. Your prospective clients are already on LinkedIn. Assist in talent acquisition.

Linkedin 225

Linkedin Branding Brand Identity Ideal Customer Profiles 225

Webbiquity

MARCH 7, 2019

Chidera Eggerue, a body positivity activist and social media influencer with a staggering 200k followers, was invited to participate in a skincare panel as part of their enchanted forest-themed pop-up in London, coinciding with their launch of Christmas products. The statistics are disheartening. Run a Giveaway Contest.

Social Media 202

Social Media Promotion Creativity Media 202

Webbiquity

JUNE 8, 2020

If you’re hiring, here are five tips that can help you screen resumes more productively and effectively. According to statistics published by Glassdoor, each corporate job offer attracts 250 resumes on average. The Three Steps of Resume Screening. This significantly increases your time-to-hire.

Marketing AI 136

Marketing AI Tips Work Management CPO 136

Webbiquity

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. 86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. eMarketer ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. Use cases: these are variations of case studies, focusing on a non-obvious use of a product or service rather than a particular customer experience. Image credit: Carla Zanoni.

Case Studies 100

Case Studies Case Study Paid Search Agency B2B 100

Webbiquity

JULY 13, 2021

Among the other top uses are keeping up with news and events (56%); researching how to do things (52%); finding new ideas or inspiration (48%); and researching products and brands (46%). The number one reason for using the Internet is “finding information” (63%).

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Webbiquity

FEBRUARY 14, 2023

In the case of eCommerce, the patience of your customers is thin, but their time spent on your site browsing products turn into your gold. Image credit: Indira Tjokorda on Unsplash A few seconds isn’t much time, but it could be the deciding factor between a website visitor buying a product or abandoning your site.

eCommerce 54

eCommerce Tips Bandwidth Paid Search Agency 54

Webbiquity

APRIL 14, 2014

Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months. internet users researching products and services online. ( 9 Social Networking Demographics Figures and Statistics. B2B Marketing ). iMedia Connection ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

MAY 8, 2012

That meant that campaigns with lots of bells and whistles were assumed to be more productive. The click through rate from Facebook may be high, but few products are being bought. Determining whether a third party or the agency itself should interpret these statistics should be an important part of negotiations.

Analytics 100

Analytics Paid Search Agency Advertising Agencies Ad Agencies 100

Webbiquity

FEBRUARY 23, 2016

Here are three more key takeaways from the more than four dozen social networking facts and statistics below: Facebook is the most popular social network on the planet—except with CEOs. 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. Infini Datum ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Webbiquity

MAY 10, 2016

LikeAlyzer provides daily updated Facebook statistics for your company or other Pages of interest. Enables creation of promotions apps on Facebook, including contests, sweepstakes, coupons, surveys, product shows, and social apps. Helps you to measure and analyze the potential and effectiveness of your Facebook Pages. 4) TabSite.

Facebook 100

Facebook Tools Work Management Best Practices 100

Webbiquity

FEBRUARY 12, 2018

Millennials and Gen Zers make up an increasing share of the professional workforce, and are hungry for education about products—but they have different preferences for how they consume content than the Gen X or Boomer workers before them.

Stats 238

Stats Planning Marketing Budget Creation Marketing Budget 238

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources. 21 Social Media Statistics. 5 Digital Marketing Statistics. 8 Content Marketing Statistics. Social Media Slant ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

DECEMBER 16, 2013

This outstanding infographic posted by Julia Borgini illustrates how to create content ideas for a new client (or new division, or product line, or…) by getting to know the client/situation, identifying goals for the content, sprinkling in selected emotional appeals, and measuring results to assure plans are on-target.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Webbiquity

MAY 6, 2013

Maximize the productivity of your ad spending? Talk about a myth that needs busting; though Uri Bar-Joseph quotes an impressive array of statistics in his morbid predictions for the future of PPC, the channel is likely to remain a key component of b2b web presence optimization frameworks for some time to come.

PPC 100

PPC Paid Search Agency Adwords Tips 100

Webbiquity

JANUARY 22, 2014

For example, this post on fascinating social media facts and statistics was a great fit for Jeff Bullas’ blog, because it meshes well both topically and stylistically with the kinds of posts Jeff often writes. But this style would not have worked as well on a site like Social Media Examiner.

PageRank 100

PageRank Link Building Lead Scoring Lead Ranking 100

Webbiquity

FEBRUARY 13, 2018

Success in social media marketing today requires investments in technology not only for monitoring, but also social media management , analytics, and video/visual content production. Finally, plan to invest part of that budget in staff training as well.

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Webbiquity

DECEMBER 1, 2010

This may be just a statistical hiccup or it may be due to the continuing economic slump. Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100