Paul Gillin

JANUARY 16, 2014

Great companies go beyond just providing a product or service. Less than 10% promotes Constant Contact products. They think of themselves as partners in the success of their customers. I often use Constant Contact’s Twitter and Facebook profiles as models for other B2B companies to follow.

Small Business Marketing 50

Small Business Marketing Contacts Ideal Customer Profiles Word of Mouth 50

Paul Gillin

APRIL 24, 2012

Deliver high-quality goods and services. Place customers ahead of products. Actively participate in effecting change by using social networks. Also according to Greenberg, companies that trust their customers: Listen to customer needs and feedback. Treat employees well. Makes sense, doesn’t it?

Peer-to-peer 50

Peer-to-peer Social Networks High Quality Lead Advertising Channels 50

Paul Gillin

JANUARY 16, 2012

BASF Chemical wanted to see two-thirds of those silos move to a shared service within a year. BASF Chemical set up webinars, learning events, demonstrations and consulting services to move people onto the new platform at their own pace. Don’t talk platforms to the users, Liew cautioned. Speak in terms that make business sense.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

AUGUST 30, 2013

Sixty-two percent of B2B and 42% of B2C customers purchased more after a good experience , while 66% and 52%, respectively, stopped making purchases after a bad experience, according to a recent survey of 1,000 people who had had recent customer service interactions. Executives talk the talk but still don’t walk the walk.

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

Paul Gillin

MARCH 13, 2012

Many US vendors assume that success in emerging markets is a matter of selling their North American products at a lower price, but this ignores the different ways in which IT is evolving in these growing economies, Ng said. For example, mobile platforms are the dominant platform for consumer services.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

JUNE 29, 2011

Other new stuff that they’re doing (and this comes directly from the press release): The industry’s first online design hub – the element14 knode – designed to help engineers accelerate design and development and bring products to market faster than ever before.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

NOVEMBER 24, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g., Twitter, social networking sites). sato @ oracle.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

FEBRUARY 7, 2011

The Groupon ads, which were intended to be parodies, used celebrities to stage mock public service announcements that ended in pitches for Groupon’s coupon service. Deforestation is a great tie-in to product discounts. Unlike those ads, no one walks away from our commercials taking the causes we highlighted less seriously.”.

Godaddy 50

Godaddy Public Relations Comparison Paid Search Agency 50

Paul Gillin

JANUARY 25, 2012

I recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. Each answer to the quiz is shareable, as is the final score.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JULY 8, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs . Twitter, social networking sites).

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JUNE 22, 2012

It finds that the best marketers have higher-than-average involvement in products, price, placement and promotion than average. They’re also more likely to be involved in customer service, supply networks and multi-channel marketing. basically, they’re assuming a more central role in business strategy.

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

JUNE 26, 2014

When I speak to audiences I often ask who has made a recent travel reservation or product decision in which customer reviews have played a role. These services may not meet everyone’s definition of social media, but the function they perform is the same. The amusing results showed that very few had any idea (see video below).

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

JANUARY 17, 2012

A sampling: “I need information on 3M Japan products (name withheld) and what are the Eurpean substitutes?”. Does somebody know whether (unnamed competitor’s product) is approved at (unnamed customer)?”. Internet-based tools have been embraced across the company to compensate for the loss of physical proximity. Time to Market.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

MAY 27, 2010

The rest of the chapter will go into the various kinds of social communities and how to use them, with examples from the HR, food service, medical and construction industries. Its namesake product is a sophisticated systems management suite for small and medium businesses (SMB) that it gives away for free.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

OCTOBER 19, 2011

That doesn’t have to be the case, says David Brody, Managing Partner at North Social , a software as a service company that specializes in serving small and medium businesses (SMBs) with a suite of Facebook apps that they can quickly integrate into their Facebook presence. Buy ads against pages of competitors or similar products.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

JANUARY 24, 2013

Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. How to create a culture that puts customers first. Failure to deliver exceptional customer experiences is simply failure.”.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

FEBRUARY 24, 2011

Why don’t more companies let the people who build and support their products come out of the shadows the way IBM did? B2B customers have intense information needs, and their questions are often best answered by the people who build and service the products they use. Their passion was contagious and genuine.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

SEPTEMBER 8, 2010

Most make little margin on new vehicle sales anymore and must take most of their profit from service. It means listening to the market and helping customers make wiser decisions, even if that means recommending someone else’s product. Crowdsourced product development is far cheaper than hiring legions of engineers.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

AUGUST 29, 2012

Shah believed P&G had substituted a cheaper Cruisers for its existing product and not told anyone about it. “I P&G had actually begun shipping the new product in August, 2008, more than 18 months before it was announced. encouraging others to take their complaints to the Consumer Products Safety Commission.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JANUARY 13, 2012

I spend about 10 minutes a day checking my Twitter stream for spammers, product pitchers and others who don’t interest me, and unfollow them. My favorite bookmarking service is Diigo , and I have Dlvr.it My goal is to find people who share my interests, not to run up my numbers. I use Dlvr.it ” I use a simple bit.ly

Twitter 50

Twitter Ad Building Tips Tagging 50

Paul Gillin

APRIL 24, 2012

Product and service innovation. A key value of social networks to our daily lives is that they make it easier to find people who can help us get answers and save time, so why not apply those same goals to sales? The social business initiative was organized around three key tasks: Customer care and insight; Workforce optimization; and.

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

MAY 13, 2010

Messages are often focused on selling a solution rather than solving a problem, but people don’t care about your product; they care about what’s troubling them right now. Do some of your pages have generic titles such as “About” or “Services?” That’s a fine distinction, but it’s critical to conveying an effective message.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JULY 29, 2010

Keyword filtering has all kinds of shortcoming and RSS feeds are little better than headline services. The company is attacking the labor problem by making curators more productive rather than trying to replace them. Someone has to sift through all that source information to decide what to keep.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

JULY 29, 2011

They also have multiple presences within each channel, such as product-specific pages on Facebook. Nearly 80% of the companies Awareness surveyed use social media channels to identify and respond to customer service issues and two-thirds use them for prospecting. And they measure like crazy.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

OCTOBER 7, 2010

CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. It seems only natural that online social interactions should be part of this profile.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JUNE 18, 2013

A good rule of thumb is to make about 90% of your contributions relevant to your audience’s needs, regardless of whether they promote your products or company. Only about 10% of its content promotes Constant Contact services. Be helpful and sales will come. The other 10% can be self-promotional. Don’t be silent.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

OCTOBER 12, 2011

The result will be a transformation of corporate productivity fueled by deep insights into customer needs. All of the major service firms are moving into this space in a big way, but not many people have a good definition of it. It used to be product-centric vs. customer-centric. I will create this product and you will buy it.”

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

AUGUST 9, 2012

How does a service with so little going for it create so damn much trouble? The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. In fact, most Twitter members use the service very little.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

MARCH 22, 2016

Big sports events are a great opportunity to show off your products and services, particularly if you can apply them to the combatants on the field. Here’s a good example I that came over the transom from Blue Fountain Media , a design an online media firm.

Social Media 50

Social Media Media Social Marketing Click Rate 50

Paul Gillin

JANUARY 17, 2012

“Were able to surface concerns early on and we found that many employees actively advocated the change,” because of improved customer service. Grass-roots support was also critical to moving an idea hatched by a customer service rep in a small town into a bank-wide policy.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

JUNE 24, 2010

That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. The mailing service provider launched an online forum to deflect some of the most common questions and tracked 40,000 visits in six weeks. Let’s say we implement a customer self-service portal as a way to reduce support costs.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 24, 2013

For example, “Content should be focused on the needs of your prospects and customers – not on you, your company or your product.” It goes well beyond fans or followers to include factors like SEO effectiveness, interactions, activity and even customer service.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

AUGUST 6, 2012

Anyone who follows my blog knows that I’m not a big fan of Klout , or any service that oversimplifies the complex process of assessing online influence by boiling it down to a single number. Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

DECEMBER 16, 2010

Weak products will disappear quickly from the market, and advertising won’t be able to save them. Our range of options for buying and selling products and services will expand by orders of magnitude thanks to global connectivity. This will change the way we make decisions, and that will change nearly everything else.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

JUNE 9, 2010

They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. “Community isn’t just about discussing products but about getting to know each other and making friendships,&# says Nicholas Tolstoshev, a Spiceworks community manager.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

NOVEMBER 28, 2011

” In the process, they learned the skills that have redefined office productivity. We are awash in goods and services today, they point out, and prices are flat to declining in many markets. Experimentation unearths ideas that have practical applications. In the early days of the Web, people “surfed.”

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50