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Are Businesses Releasing More or Less Products in 2020? Depends on Size.

Zoominfo

Any way you toss the numbers, it’s shocking: Companies have launched more new products so far in 2020 than in each of the prior two years. Through just September 2020, companies have rolled out 7% more products than in 2019 and 19% more than in 2018. Figure 1 : New product release totals are higher in 2020 than in the prior two years.

Zoominfo 225
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Don’t Publish a Press Release. Create a Product Story Instead

Contently

88 Acres” is the platonic ideal of a product story. A Microsoft employee wrote about other people at Microsoft using the company’s products, and it didn’t come across as self-promotional. When companies write about themselves, we usually wind up with dry, hollow press releases.

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AI-powered martech releases and news: April 11

Martech

The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. It is integrated directly into Operative products and designed to drive productivity across the entire ad management workflow.

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Crisis Drives Innovation: Businesses Release More Products than Last Year

Zoominfo

In a larger sense, industries continue to push forward with offer expansion through product releases and additional features, and some of these launches will surprise us. Such efforts may involve creating new products, modifying or upgrading offerings to satisfy market demand, or refreshing the value proposition.”.

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Salesforce’s Spring 2024 release includes Einstein-powered AI features

Martech

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Based on product data and customer shopping behavior, Einstein generates intelligent promotions with just a few clicks. Read the full Salesforce Spring 2024 release notes here.

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This week’s AI product releases: Google adds generative to ads and more

Martech

We usually only cover AI-powered martech products that are available to use now. Catchlight , a Fidelity Labs startup, has released an AI-generated prospect email feature for financial advisors. Storyteq’s Brand Portals is an AI-powered creative production hub for localizing and activating global marketing campaigns faster.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.