Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. Download the template 3.

Social Media 65

Social Media Template Work Management Marketing Management 65

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. Oh, we should talk about all of these totally awesome product features!”

Storytelling 205

Storytelling Branding Brand Identity Word of Mouth 205

Vision Edge Marketing

JANUARY 30, 2024

This ensures that your products and services remain relevant and competitive in the market. It encourages business leaders to never settle and to keep looking for ways to enhance products, services, and the overall customer experience. Diversification : Entering unrelated markets or industries often with new products/services.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Along with millions of other professionals, I have come to rely on ChatGPT to help boost productivity and creativity and do an endless list of helpful tasks. Customer AMA.

Marketing AI 107

Marketing AI Enterprise Management Ethics Sample 107

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. Who works on creating demand generation campaigns? Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Bionic

JANUARY 7, 2024

Open the campaign you want to analyze. If you don’t yet have access to Bionic but want to play with some data, use this Media Plan Data Sample file for the next step. Download Media Plan Data Sample 2. These data are media placements in an advertising campaign and their results. Please analyze performance by product.

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? Leads are businesses with an interest in your services or products, which have the potential to be paying clients. Qualified leads are businesses that replied to your marketing campaign via phone, email, or social media response, comment, or inquiry. .

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.

Social Media 107

Social Media Advertisements Advertising Tools 107

Optinmonster

JUNE 13, 2023

To help you in this process, we’ve created new templates to supercharge your lead generation campaigns. We also improved the campaign filtering screen in the app, to help you find templates easier based on your goals and the type of business you run. Claim your FREE Done-For-You Campaign ($297 value)! Ready to get started?

Lead Generation 63

Lead Generation Template Campaigns Lead Scoring 63

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Vision Edge Marketing

MARCH 30, 2021

We focused on producing events (industry trade shows), technical/product literature, print product advertising, direct mail offers and campaigns, product demos and sample kits, customer meetings, etc. In our early years (the 80s), Marketing in B2B organizations primarily served as sales support. We wanted more.

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

Zoominfo

MAY 20, 2018

It’s considered best practice to have a third-party company conduct win/loss analysis interviews on your company’s behalf—for several reasons: A third-party has no emotional investment in your products or selling tactics and they’ll be able to provide unbiased feedback. Were you comfortable with the capabilities of our products and services?

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

Hinge Marketing

JANUARY 10, 2023

This year’s study taps into a robust sample. The sample contained firms of various size ranges, and they do business in every region of the globe. This year, the High Growth firms in our sample experienced a median growth rate of 32%. A robust marketing function is also critical to tracking and evaluating campaign performance.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

ClickZ

FEBRUARY 4, 2020

Some other successful executions of voice technology include the “Alexa, Share a Coke” ad campaign in Australia, DKNY, and other such biggies. Nike’s campaign featuring a real-time voice assistant sale of a new sneaker model, introduced at an NBA basketball game in collaboration with R/GA, RAIN earned them three Cannes Lions awards.

Amazon 135

Amazon Paid Search Agency Sample Mobile Advertising 135

Optinmonster

APRIL 29, 2022

A lead is someone who is interested in buying your product or service. Then ask if they know anybody who might also benefit from your product or service. You can offer a reward for referrals such as an extra product, complimentary service, or credit toward future purchases. Offer Samples. What is Lead Generation?

Lead Generation 103

Lead Generation Lead Ranking Generation Lead Scoring 103

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. Not that your audience always comes to the content that sells your products through search. And it can do so much more. ” Why?

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Martech

AUGUST 8, 2022

A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Nearly 75% of respondents said they execute more than 30 campaigns in a year, and 74% said they manage a team of 0-3 employees.

Marketing Automation Services 101

Marketing Automation Services Marketing Automation Studies Automation 101

Sprout Social

OCTOBER 1, 2020

That’s because social media has become the go-to place for consumers to research and purchase products. Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. What are some sample goals for social media ad campaigns?

Social Media 145

Social Media Advertisements Advertising Campaigns 145

SocialPilot

FEBRUARY 21, 2024

of marketers are likely to use the platform for influencer marketing campaigns. We will share everything you need to know about Instagram influencers and how you can connect with them and get your Instagram marketing campaign live. One of the best online marketing platforms is Instagram. Without further ado, let’s get moving.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign. Let’s dig deeper.

Analytics 114

Analytics Enterprise Management Work Management Business 114

FunnelEnvy

MARCH 4, 2024

Marketers use these tests to optimize marketing campaigns, improve UI/UX, and increase conversions. Traditional testing often struggles to optimize dynamic elements like product descriptions that constantly change based on user data or inventory. Static and short-sighted. AI brings agility and personalization to this challenge.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Knowledge Base 101

Knowledge Base Hubspot Validation Landing Pages 101

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

They’re more likely to use AI in product and service development, risk modeling, performance management, and more. has an AI product owner and change agent who works with the tech competency center “hub” to find new uses for AI, deliver the technology, and ensure employee adoption. We can frame the AI, and give it guidance.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Anyword

DECEMBER 7, 2023

Armed with data from millions of top-performing marketing campaigns – not to mention your own data from your best-performing campaigns – Anyword can instantly analyze any content to generate the ideal buyer persona for you. Generative AI and tools like Anyword make it easy to collapse all that work into a few seconds and a click.

Buyer Personas 71

Buyer Personas Sample Demographics Opt-in 71

SocialPilot

MARCH 11, 2024

These hurdles often hinder marketers’ efforts and impede campaign success. This approach aims to help brands discover the most relevant influencers and create content that resonates with the ideal customer persona while measuring campaign performance in real time.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Martech

JANUARY 23, 2023

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Missing out on products your data tells you they purchase regularly. Limited-edition products. See my advice below for campaigns that address loss avoidance.

Email Marketing 123

Email Marketing Examples Urgency Marketing Merchandising 123

Unbounce

MARCH 2, 2020

I recently went through and manually reviewed 200 real-world SaaS campaigns to see if I could learn what works (and what doesn’t) in 2020. Full disclaimer: I know this is a relatively small sample size. Words like “You” and “Your” only appeared in about 27% of the H1 headlines on the SaaS pages I sampled.). Further proof?

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Optinmonster

MARCH 11, 2024

Gamification in marketing refers to strategically incorporating game design elements and principles into marketing campaigns and strategies. They can be tangible, like discounts or free products, or intangible, such as exclusive content or status recognition. They subscribe to newsletters , buy one or more of your products.

Examples 102

Examples Planning Paid Search Agency Interactive Marketing 102

Sprout Social

FEBRUARY 17, 2022

Unfortunately, this means one person has to plan, write and monitor email campaigns. And since templates provide structure for email campaigns, it makes personalization seamless. Just plug in the information to make each email marketing campaign unique. Create a template once and recycle it for relevant campaigns.

Template 132

Template Email Marketing Blast Campaigns Planning 132

Optinmonster

MARCH 4, 2024

Make More Sales on Autopilot With Exit-Intent Offers Picture it: a potential customer has been browsing your site and they find a great product. They put the product in their cart and go to the check-out page. This campaign works for SnackNation in large part because people love getting free stuff. Just follow this tutorial.

Urgency Marketing 78

Urgency Marketing Intent eCommerce Click Rate 78

Martech

JULY 13, 2021

The bulk of our work is with pharmaceutical companies for new product launches or marketing and promotion of existing products,” said Patel. “I Doceree is an ad exchange platform targeting HCPs, but it’s also a measurement platform, focused on helping pharma brands measure the outcomes of their campaigns.

Paid Search Agency 132

Paid Search Agency Allocation Advertising Agencies Ad Exchange 132

SocialPilot

FEBRUARY 8, 2024

Businesses worldwide embrace influencer marketing to advertise their brands, products, or services to a wider audience. According to an IMH report, about 60% of brands incorporate at least ten influencers in their marketing campaigns. Are you launching a new product, seeking to improve your brand exposure, or intending to drive sales?

Marketing & Strategy 88

Marketing & Strategy Marketing Proposals Allocation Lead Ranking 88

SmartBug Media

FEBRUARY 28, 2023

Browse abandonment flow: Subscribers are entered into this flow after browsing your website and viewing product(s) but have not yet added the item to their cart. This is just a small sample of flows/automations available in Klaviyo—a trusted Klaviyo partner can guide you through the flows that make the most sense for your brand.

Marketing Automation Services 97

Marketing Automation Services SMS Tools Best Practices 97

EveryoneSocial

JUNE 16, 2020

Here’s how we can define brand activation: Specific campaigns, events, or interactions that directly transpire through your organization’s brand. Meaning, your brand activation campaigns are to ensure your brand is growing — not just maintaining a particular state of being. This is exactly where brand activation plays a key role.

Activities 103

Activities Branding Brand Identity Sample 103

Hubspot

FEBRUARY 12, 2020

If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. 9 Effective Valentine's Day Marketing Campaigns. This campaign is pretty cheeky. whatever) that Valentine's Day instills in people. Pun totally intended. February 9, 2018.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. To plan a successful influencer marketing campaign for your B2B SaaS brand, start by learning from the best.

Case Study 90

Case Study Case Studies Work Management Studies 90