Buzz Marketing for Technology

APRIL 30, 2013

Here’s a checklist of six things to help ensure a smoother process. Therefore, selling the process as a singular project with a definite end date is counterproductive. Think long-term. It’s a given that ecommerce sites will need to be further tested and tweaked after replatforming.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Buzz Marketing for Technology

JUNE 1, 2009

In short, they talk a lot about how the interview process has little to do with the success of a candidate in your organization. Marketers want to believe in our products, marketers want to believe in our sales team, and most of all marketers want to believe in people. This is why the hiring process has always bedeviled me.

Social Media 100

Social Media Web 2.0 Media Sample 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site. Furthermore, that trait-selection process isn’t a one-off. Test your theory. Want to know the secrets of the most successful online retailing giants, eBay and Amazon?

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

Buzz Marketing for Technology

NOVEMBER 25, 2008

The marketing group, combined with the sales force, is the point in the company where the market understanding resides. Big M Marketing focuses on the broader more strategic use of marketing have having solid processes in place to take advantage of this.

Advertising Agencies 100

Advertising Agencies Planning Work Management Trigger Marketing 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Not only do they build cool marketing campaigns but they can connect to your sales process. They in effect unify sales and marketing so that clients see that their campaign pay off – thereby eliminating the normal tension between sales and marketing. Romi was also a speaker on Agency 2.0

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

DECEMBER 22, 2010

In the process I found that this was the BEST place to get an ROI in Social Media. Starting in November I had a 9 day streak of winning and accepting awards from 3 different organizations.

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

Buzz Marketing for Technology

DECEMBER 9, 2008

While this revolving door of marketing is alarming – the way to “break free of this relevancy crisis is to absolutely be accountable for the one and only metric that counts to a business and that’s growth [in sales].” (see Taken together I think there is a prescription for the evolving CMO.

CMO 100

CMO Lead Nurturing Buzz Blogger 100

Buzz Marketing for Technology

SEPTEMBER 27, 2011

Now more than ever marketers are asked to achieve increased performance (usually this quarter), prove ROI, and demonstrate how a throng of marketing activities generate sales. The parallels between the almost ten year old book and the experience of marketing in today’s digital world didn’t escape me.

Planning 100

Planning Word of Mouth Mobile Advertising Work Management 100

Buzz Marketing for Technology

APRIL 6, 2010

It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). Even conduct the sale with payment options like PayPal in the future.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

JANUARY 14, 2009

In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. It was also becoming tougher to engage new customers since many of the traditional sales processes were being replaced by web based content.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

Buzz Marketing for Technology

MAY 18, 2009

Still others have added click to chat or click to call type of functionality that when combined with a slightly re-engineered process means you can totally measure the leads. And recently it has started to track Twitter-spurred sales at the register.

Social Media 100

Social Media Lead Gen Media Leads 100

Buzz Marketing for Technology

JUNE 5, 2013

Mobile tech and devices are crucial to this process. Use A/B and Multivariate testing on as many site elements as possible—namely, content, design, shopping cart process—to see what gets your mobile audience excited. At home, they’ll respond to a TV or radio ad by firing up search engines on their second screens.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

OCTOBER 25, 2013

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Should your buttons, calls to action and checkout processes be tweaked and adjusted for different language or cultural sensibilities? e-commerce sales are expected to.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Buzz Marketing for Technology

JULY 24, 2008

In addition, only half of all managers believe their companies do a good job in governing information distribution or have established adequate processes to determine what data each part of an organization needs. than managers in any other departments said they miss valuable information more than five times a week.

Work Management 100

Work Management Marketing Management Customer Surveys Privacy Policies 100

Buzz Marketing for Technology

DECEMBER 29, 2010

LinkedIn Search Optimization (LSO) Critical for B2B Marketers – Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. 4 C’s of B2B Marketing.

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. With the introduction of each new media channel, the landscape changes, often dramatically, and organizations need to adjust quickly to stay ahead of the curve.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. In the last post we covered how to create a Social Media Lead Flow. But what if you don’t have a listening platform? Tweet This!

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Process Improvement. We included him in the process, showed him how this was going to help him do his job. Business Process Management. Enhancing Online Sales and Support: New Research Reveals What Works--and What Doesnt. Enhancing Online Sales and Support. Innovation. Project Management. Enterprise. Requirements.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

And hopefully help you in the process. I realize you can’t pick up a paper or listen to the news without hearing about more job losses and for those that are affected by the economic situation my thoughts and prayers are with you all. And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career.

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Buzz Marketing for Technology

JUNE 27, 2008

On the other hand, blogs often include links which require a more formal and planned writing process. Take, for example, the old multi page books of data reports on personnel, sales, or accounts receivable/payable reports. Develop new processes the new technologies allow for and/or require New Communication Skills.

Wiki 100

Wiki Web 2.0 Work Management Class 100

Buzz Marketing for Technology

JUNE 27, 2008

Business Process Management. Business audio books for sale. Yesterday at a sales meeting someone mentioned a competitor, and this morning I looked up its company Web site through a Google search to find out more. KMWorld & Intranets Conference/Exposition. KMWorld NewsLinks. White Papers. Buyers Guide. Web Events.

Enterprise Management 100

Enterprise Management Digital Asset Management Work Management Marketing Management 100

Buzz Marketing for Technology

JULY 28, 2008

I think that the next decade (or two) will see many of the points he sets out adopted and commoditized into management practices and processes, under more euphemistic and saleable names. He wisely chose the Linux Project as the initiative from which to draw inferences about decentralized organization.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

JULY 24, 2008

Sales and Advertising. During this process I became increasingly concerned that while the school intuitively knew it should improve in this area, it did not really know why. Mobile & Wireless. Assessment & Testing. Curriculum. Professional Development. Leadership. About Techlearning.com. Media Kit. T&L magazine.

Education 100

Education Copyright Class RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

At a basic level, this could just be sales dollars. Maybe I’ll write about some of those in future blog posts, here though are… 1) The main product of knowledge work is not physical - it is the answer to a question such as “Who are the top 10 competitors in the industry&#. Maybe it should be profit? Get the idea?

Knowledge Base 100

Knowledge Base Ethics Trust Marketing RSS 100

Buzz Marketing for Technology

JULY 22, 2008

Home > Blog > Business Financing > Bank Financing > Blog article: I drew pictures at a sales meeting, and it worked. I drew pictures at a sales meeting, and it worked. The promise was to use the techniques that Dan recommends at a very high-powered sales presentation that I was to give yesterday to a big potential partner.

Work Management 100

Work Management RSS Marketing Management Advertising Agencies 100

Buzz Marketing for Technology

JUNE 27, 2008

Sales and Advertising. Nevertheless, she says, her district continues to support its technology program with help from a local sales tax. "I There is plenty of evidence," he continues, "that it is possible to learn the simple things in the process of addressing a complicated problem. Mobile & Wireless. Curriculum.

Budget Programs 100

Budget Programs Copyright Education RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

and the debate that surrounds it is important because it highlights that there are people who need to consume, create and share knowledge as an integral part of their work, and need the support of policy, process and technology. This was basis of Druckerâ??s s premise of the knowledge economy â??

Work Management 100

Work Management Conversion RSS Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

If and when members of IBMs Communications, Marketing, Sales or other functions engaged in advocacy for the company have the authorization to participate in social media, they should identify themselves as such. This includes not violating the trust of those with whom they are engaging.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Buzz Marketing for Technology

JUNE 27, 2008

Sales & Selling. Sales & Marketing. In the groupware industry, product developers are looking at new ways to meet a critical need of HR systems that are more adaptable to changes in business processes. An interactive groupware process could trigger each of those tasks, handling some simultaneously and some sequentially.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Buzz Marketing for Technology

FEBRUARY 12, 2014

Getting shoppers to move through the entire funnel – starting on the home page and moving to key product and landing pages all the way through the checkout process – is no easy feat. Each consumer, be it a first-time visitor or a longtime brand advocate, wants something different and unique from the checkout process.

Design 100

Design Advertising Agencies Mobile Advertising Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

We present an ethnographic study in which we examine the ways collaborative knowledge work gets done in a process-oriented environment. By presenting instances of such environments from our study data, we illustrate how such individualized work processes are created and demonstrate the need for new supporting technologies and tools.

Work Management 100

Work Management Studies Enterprise Management Marketing Management 100

Buzz Marketing for Technology

JULY 22, 2015

What do you get from an automated process when you put garbage in? It is really sales who owns it, or is it really marketing? Increasingly we are seeing the data steward role reside in marketing and sales which is where I rightly believe it should belong. Garbage out. PD: Who ultimately owns the data?

Trade Show 100

Trade Show Marketing Automation Services Vendors Advertising Benchmark 100

Buzz Marketing for Technology

DECEMBER 12, 2012

Forgetting to Highlight Holiday Sales and Specials. Nearly every retailer has an abundance of sales and products planned for the holidays to both entice your current customers and bring in new ones. And once again, make price comparisons and your sale items easy to find and navigate to on the small screen.

Cost 100

Cost POS Mobile Marketing Click Rate 100

Buzz Marketing for Technology

OCTOBER 10, 2013

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. By forcing these add-ons at the wrong time, you’re more likely to elevate annoyance levels than average sales.

eCommerce 100

eCommerce Cross-Selling Loyalty Top of Funnel 100

Buzz Marketing for Technology

FEBRUARY 6, 2013

These include estimating shipping costs at an earlier point in the buying process, allowing guest checkouts, highlighting in-stock versus out-of-stock status, providing auto-fill forms based on cookie tags for repeat visitors, and using shipping discounts or specials. 66% of Amazon.com’s sales are attributed to repeat buyers.

Buyer Personas 100

Buyer Personas eCommerce Click Rate Comparison 100

Buzz Marketing for Technology

NOVEMBER 9, 2009

Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. The reason the sales team loves case studies is it gives them evidence. 3) Think Friction Free - Think about the friction involved in the packaging of your content and find a way to remove friction from the process.

Social Marketing 100

Social Marketing B2B Marketing B2B Thought Leadership B2B 100