Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead. ” Storytelling and gamification help drive interest and registrations.

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302

Vidyard

FEBRUARY 19, 2020

Back it Up With Stats 4.8 Successful case study videos: Include on-camera interviews with customers Show how your business solves a specific customer problem Use stats and figures to back up the customer’s story Focus on the benefits, not the features They’re an incredibly important type of video to have in your arsenal.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

ClearVoice

APRIL 23, 2020

If your client has taken the time to investigate the psychographics of your target audience, allow these personalized insights to further inform your writing to connect with readers’ attitudes, values, lifestyle and interests, not just demographic stats. People who offer statistics and data. People you interview and quote.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Adobe Experience Cloud Blog

JANUARY 24, 2017

Quick Reference Stats List. Give the salespeople what they want and produce a fast stat sheet! This is the killer asset for salespeople of all stripes and seniority, from SDRs up to AEs, and here’s why: people trust statistics. Do they end in credible but impressive statistics rather than loose phrases about “joint success?”

Case Studies 48

Case Studies Case Study Thought Leadership Marketo 48

EveryoneSocial

OCTOBER 17, 2018

Social Selling Statistics. The more present a salesperson is, the more relationships that he or she will build. He’s referring to content that makes salespeople great storytellers that add value to their personal connections. Social Selling Statistics. There are hundreds of interesting stats online.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

SmartBug Media

AUGUST 29, 2019

This statistic from Demand Metric should show you the importance of inbound marketing and why companies continue to invest in content marketing year after year. This stat alone represents a huge opportunity for companies who can deliver helpful, quality videos to leads and customers. Human Brains Are Hardwired for Storytelling.

Marketing Strategy 51

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 51

Convince & Convert

APRIL 24, 2012

Stats Are Sexy. B2B companies are particularly suited for finding and producing statistically based content. You can expand the reach of your reports by turning them into presentations for SlideShare and creating a simple video for YouTube. Many businesses collect data that their customers would find extremely valuable.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

Content Standard

SEPTEMBER 16, 2015

The first, called “ TV Got Better ,” lays out the whole Netflix manifesto to readers of Wired magazine in a fun and arresting digital presentation. Let me hit you with three withering stats for old-school journalists and PR pros alike. Netflix has produced two of the best examples of sponsored content.

Paid Search Agency 40

Paid Search Agency Ads Doubleclick Ethics 40

Hubspot

JUNE 28, 2013

But you can’t just slap a few stats throughout your marketing and expect data to bring you improved results. If you’re looking for some information on storytelling with data, check out this recent article by Harvard Business Review. That’s a much more interesting comparative statistic than just the number of mobile phones in the world.

Stats 28

Stats Press Content Landing Pages 28

Integrated B2B

DECEMBER 6, 2012

Content is not just about presenting facts and product stats. You might have seen the stats: currently, 60 hours of video are uploaded to Youtube every minute and 800 million unique users visit the site every month, making Google’s video channel the de facto second largest search machine we have.

Video Marketing 40

Video Marketing Paid Search Agency B2B Advertising Agencies 40

Mailmunch

APRIL 6, 2021

For comparison, just have a look at 2019’s stats: the United States’ eCommerce growth rate was around 15% or nearly 1/3 rd of the 2020 boom. Experts suggest that the proper use of color, empty space, sales-enabling signage, and an overall approach to retailing using storytelling is the future of eCommerce.

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

Atomic Reach

APRIL 24, 2019

Why You Need Storytelling In Your Marketing Strategy. How to Use Storytelling In Your Marketing Strategy. These are the 4 most important steps to using storytelling in your brand: 1. One of the most important rules of storytelling in your content strategy is to remember you are not the hero - your audience is.

Storytelling 74

Storytelling Marketing Strategy Marketing & Strategy Paid Search Agency 74

Valasys

OCTOBER 3, 2023

In a world where visuals command attention, statistics reinforce their impact: 90% of the information processed by our brains is visual. This ensures that your geographical data is presented in a clear and comprehensible manner. Photos can bring your product or service to life, and videos are perfect for storytelling.

Startups 52

Startups Effectiveness Planning Business 52

Hubspot

MARCH 27, 2013

For an example of this in practice, check out the following case study from Razorfish on slide 42 of this presentation. The difficulty for this type of data collection is volume -- you need to get enough people to complete the survey to make it statistically significant. 3) SocialMention. 7) External Sources.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

ClearVoice

FEBRUARY 26, 2024

Think about how often a jarring statistic or compelling case study drew you into a narrative. Let’s dive deeper into some of the most common types of content writers : Brand journalists : They are natural-born storytellers who excel as brand ambassadors. It’s data storytelling. Well, that’s their craft.

Effectiveness 98

Effectiveness Content Storytelling Work Management 98

ClearVoice

JUNE 16, 2020

Marketers often adopt key tenets from the world of journalism, including the use of statistics, numbers and percentages, to bolster their writing. Weaving surprising or informative data into your marketing copy adds depth to your level of storytelling by introducing an element the reader can verify with the source. Presentations.

Statistics 112

Statistics Storytelling Paid Search Agency Sample 112

Single Grain

MAY 25, 2023

The real magic lies in how you present this information to your audience. Creating a narrative involves presenting your data in a compelling, easily digestible and relatable manner. The goal is to transform numbers and stats into a story — a narrative that your audience can connect with.

Marketing AI 52

Marketing AI Content Burn Rate User-Generated Content 52

KoMarketing Associates

APRIL 10, 2014

The information being presented should be trustworthy, cutting-edge, and forward-thinking. The information being presented to customers should never feel like a sales-pitch, and if it does, the relationship with the reader will likely suffer. 50 Awesome Content Marketing Stats. 33 Stats on Content Marketing.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy B2B Marketing Video Marketing 120

nDash

AUGUST 20, 2020

Presentations. They usually present a problem or provide a solution and are written in a persuasive and authoritative tone. Don’t forget to use relevant numbers and metrics to illustrate the effectiveness of your products or services and present them in a way that your target audience can relate. Presentations.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Circle Studio

AUGUST 13, 2020

Presentations play an important role in marketing and business development. Whether speaking at a conference, making a new business pitch, meeting with a client, or hosting a webinar, presentations can be a true differentiator—for better or worse. But as important as presentations are, they can often be treated as an afterthought.

Effectiveness 141

Effectiveness Act-On Webinar Metrics Statistics 141

Single Grain

MAY 4, 2023

Engages Customers Through Compelling Storytelling Case studies are also instrumental in engaging potential customers by crafting a compelling story. Storytelling. Nike is known for its strong storytelling in almost every ad they create. Use data and statistics to back up your claims. So what’s the difference?

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Hubspot

MAY 11, 2016

Visual storytelling -- or passing on a lot of information through a relatively simple visual aid -- has been a cornerstone of marketing for thousands of years. That’s where today’s visual storytellers have a chance to not only say “Hey, you can get this here!” 15 Stunning Examples of Visual Storytelling. Check 'em out.

Storytelling 28

Storytelling Examples Advertising Agencies Startups 28

Brandpoint

OCTOBER 8, 2018

“Subtle brand references, excellent storytelling and a rock-solid understanding of target audience.” When I think of the term “storytelling” as it related to marketing, this is the video I always reference. ” “This is a great example of powerful content marketing,” says Kate.

Brand Identity 114

Brand Identity Branding Content Planning 114

Convince & Convert

MARCH 22, 2012

Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. View more presentations from Eloqua. Listen Now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. View more presentations from Eloqua. Listen Now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

SnapApp

DECEMBER 5, 2016

That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. Content Marketing Stats for 2017. Content Marketing Institute. . CMO Council. .

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Scoop.it

FEBRUARY 4, 2020

In this next stage of the content development process, you need to find the best way to present those ideas. Aside from conversion and traffic stats, you should also consider which types of content actually suit your brand. If your brand is a storyteller, visual video content might suit it better.

Process 77

Process Top of Funnel Ad Building Brand Identity 77

Outgrow

FEBRUARY 19, 2024

Content marketing statistics show that it is a powerful tool for small business growth that offers many benefits. Here are some stats for your reference: 55% of marketers say blogging is their #1 inbound marketing priority. Don’t Copy Well-known Brands Big brands like to use storytelling, create expensive promotional videos, etc.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Content marketing statistics show that it is a powerful tool for small business growth that offers many benefits. Here are some stats for your reference: 55% of marketers say blogging is their #1 inbound marketing priority. Don’t Copy Well-known Brands Big brands like to use storytelling, create expensive promotional videos, etc.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Hubspot

AUGUST 20, 2020

The curated post is ideal for aggregating content such as industry examples, statistics, quotations, and videos -- among other things. 43 Messaging App Stats That Marketers Should Know. Examples: Why Marketers Should Implement User-Generated Content: 23 Stats to Know. Format: Features an embedded SlideShare presentation.

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

Zoominfo

MARCH 21, 2018

Use the tenants of B2B brand storytelling to truly engage your audience. Try presenting the same information as an interview. Or, collect several customer success stories and present your findings as an infographic. 33 Business Blogging Statistics. Instead, experiment with different formats. Infographics.

Effectiveness 191

Effectiveness Zoominfo B2B Top of Funnel 191

Content4Demand

FEBRUARY 19, 2019

They presented real-world examples of how brands like Oracle and Nasdaq have been playing them formats appreciative B2B audiences. This modernized version of the white paper draws readers in, allowing them to scroll through an experience where callouts animate on-screen and important statistics pulse to grab readers’ attention.

Paid Search Agency 70

Paid Search Agency Best Practices B2B B2B Thought Leadership 70

Vidyard

JANUARY 6, 2022

Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.3.1 Stats Around Video Engagement 2.4.1 Video Analytics Statistics 2.5.1 Online Video Statistics 2.7 Mobile Video Statistics 2.8 Video Email Statistics 2.9

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Heinz Marketing

JANUARY 22, 2018

Every episode of Sales Pipeline Radio past, present, and future, always available at salespipelineradio.com. She is the chief storyteller for Terminus. Matt: Not that kind of storytelling, no. I mean, you look at some of the best presenters, some of the best writers on the conference circuit, they talk in stories.

Marketing AI 67

Marketing AI Top of Funnel Work Management Enterprise Management 67

Convince & Convert

MAY 20, 2010

Premature Calculation The problem with the pet naming approach is that you end up having the “is this working&# conversation when the social media program is already in operation, which forces you to conduct statistical gerrymandering to determine which measures are relevant. Wisely improve the present, it is nike dunk low thine.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Adobe Experience Cloud Blog

JULY 2, 2012

Incredibly insightful sessions and presentations from the likes of Dennis Yu, Marty Weintraub, Robert Scoble, and Brian Carter just to name a few. It’s all about storytelling. Facebook has admitted this startling statistic, but what’s even more frightening is that less than 1 to 2% of fans ever make it back to your fan page.

Conference 48

Conference Marketo Facebook Storytelling 48