SnapApp

AUGUST 30, 2016

The best presentations tell stories. All the sessions were excellent, but the ones I heard people talking about over ketchup chips and bottles of Steam Whistle tugged at heartstrings through powerful storytelling. Justin Gonzalez from DoubleDutch framed his whole presentation as a story about his journey through his marketing career.

Conference 48

Conference Peer-to-peer Trade Show Storytelling 48

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). A few points you can replicate from this campaign example: use emotional storytelling, keep your message short but make it as impactful as possible, and never be tone-deaf.

Social Media 126

Social Media Social Marketing Examples Planning 126

Contently

FEBRUARY 21, 2018

Storytelling Is More Than a Buzzword. ” Today, one of the biggest corporate buzzwords is “storytelling.” ” Funny thing is, storytelling has been the buzzword off and on since the advent of advertising. Stories make presentations better. Business’s Storytelling Problem.

Storytelling 140

Storytelling Content Marketing Paid Search Agency Content 140

ClearVoice

FEBRUARY 15, 2020

He was just named in Forbes 30 under 30 for marketing and advertising and, yes, effective storytelling. The article presents a trend of Uber drivers selling their wares while taking customers from place to place. But rather than focusing on this bigger trend, and giving stats, Jon focuses on one man and his story.

Storytelling 78

Storytelling Viral Marketing Stats Class 78

Unbounce

AUGUST 4, 2021

That stat helps you understand the importance of headlines, right? By following the right structure, you can present a gripping story that also markets your product. One popular storytelling framework across subjects is ABT (And, But, Therefore). Numbers are convincing, so they make more convincing copy.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Optinmonster

APRIL 12, 2024

The stories you share paint pictures, evoke emotions and give your presentation a sticky power. People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study. This wisdom also applies to sales conversations and marketing.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Hinge Marketing

FEBRUARY 27, 2020

Just because it’s a statistic doesn’t mean it has to be dull… Headlines — Using Statistics in Headlines Give you a 99% Better CTR… Ok, I made that stat up. Whiteboard videos have a presenter explaining a topic, using a white board and marker to illustrate their point. Whiteboard videos — So you wanna be Rand Fishkin , huh?

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Marketing Insider Group

JANUARY 2, 2020

Look for inspiration from others like the stories and stats I shared in this international marketing transformation keynote. Use Data and Storytelling to Sell Your Transformation. Before you undergo your digital transformation, you’ll need to present some hard data to the skeptics. Next, Transform Your Corporate Culture.

Work Management 209

Work Management Paid Search Agency Marketing Management Advertising Agencies 209

Contently

JULY 26, 2022

You have to convey facts, stats, numbers, and data to your audience. Since many millennials are in the early stages of figuring out their finances, presenting them with apps and tools designed to provide a simple, streamlined user experience can help them navigate the intimidating world of financial independence.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Contently

SEPTEMBER 12, 2019

Live-streams/presentations. The stats back this up. Contrary to popular belief, content marketing videos can be produced with the goal to directly increase product sales, not just for educational or storytelling purposes. The key to using a sales/conversion-focused video is presenting it in the right context.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Webbiquity

SEPTEMBER 12, 2023

Virtual and hybrid events “must overcome ‘Zoom fatigue,’ which means ditching the static, pre-recorded video presentations. ” Storytelling and gamification help drive interest and registrations. And audiences are on their phones, even when they’re physically present at an event.”

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Convince & Convert

APRIL 9, 2015

Throughout their virtual climb, viewers are presented with a number of interesting facts, like this one: If you could stack 10 copies of the world’s tallest building (the Burj Khalifa skyscraper in the United Arab Emirates, at 2,716.5 Throughout the virtual climb, users can track their progress. Everest in a completely unique way.

Case Study 136

Case Study Case Studies Storytelling Landing Pages 136

Vidyard

FEBRUARY 19, 2020

Back it Up With Stats 4.8 Use stats and figures to back up the customer’s story. A recent study on the power of brand storytelling found that nearly 80% of adults think brands should tell stories as part of their marketing efforts. Back it Up With Stats. Incorporate the video into sales pitches and presentations.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Convince & Convert

MAY 22, 2014

Plus, the contest’s four-minute time limit and potential to enter multiple times, could present compelling stats on the amount of time spent engaging with the game. Social Media Case Studies jessica gioglio schiphol airport social image of the week social media image of the week user generated content visual storytelling'

Word of Mouth 155

Word of Mouth Lead Ranking Lead Scoring User-Generated Content 155

Marketing Insider Group

NOVEMBER 19, 2014

Storytelling. Last week I presented on a NewsCred webinar on the future of content marketing. I talked about how marketing has always used great storytelling to connect with people. I used some stats and research and graphs to show that content marketing is all the marketing that’s left. Native advertising.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Content Marketing Institute

MAY 22, 2018

Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Online presentations: 24Slides. Want proof? pic.twitter.com/D9zDWXxuDb.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Hubspot

JANUARY 23, 2018

Even though their momentum quickly swept them past it, the brief seconds during which the ship loomed over the open boat presented a sight that would stay with the crew the rest of their lives. Your imagination filled in the scene, and your present circumstances and surroundings faded into the background of your consciousness.

Storytelling 78

Storytelling Course Amazon Stats 78

KoMarketing Associates

DECEMBER 19, 2013

50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget. Who doesn’t love stats? This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. Pixar’s 22 Rules to Phenomenal Storytelling – Gavin McMahon, SlideShare.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

ClearVoice

APRIL 23, 2020

If your client has taken the time to investigate the psychographics of your target audience, allow these personalized insights to further inform your writing to connect with readers’ attitudes, values, lifestyle and interests, not just demographic stats. Authoritative? Will it resonate with your readers? But, it’s necessary.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Hubspot

AUGUST 21, 2013

Some SlideShare presentations are better than others. But the best SlideShare presentations represent all three. To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out. According to this presentation by Bryan Rieger, that''s only a small fraction of the mobile web story.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Hubspot

OCTOBER 8, 2013

Most of the advice around distributing your presentations sounds like this: "Embed your SlideShare to your blog and you''re good to go. And, if you want to go the extra mile, try excerpting some content from the SlideShare below it -- something like quotes or stats. How have you promoted a SlideShare presentation on your blog?

Promotion 28

Promotion Storytelling Distribution Template 28

Marketing Insider Group

OCTOBER 6, 2015

I have talked a lot about visual storytelling as the future of content marketing , so it is no surprise that visual content is becoming a top priority for marketers, coming in at number four (51%). And to read the complete report, view the presentations below. Want To Learn More?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Marketing Insider Group

MAY 26, 2015

That was the original title of the presentation I gave recently to a group of communications and marketing professionals. And so I presented How To Make Content People Actually Want. I really enjoyed presenting “How To Create Content That People Actually Want” because so much of the content we create is wanted by no one.

Content 100

Content Paid Search Agency Storytelling Stats 100

ClearVoice

JANUARY 26, 2024

Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI. Product Development This stat blew our minds: 89% of new products fail in the market within their first five years due to a lack of customer understanding.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

BOP Design

JUNE 22, 2023

The main goal is to present a reliable and professional image while creating a great user experience (UX). Core components in B2B web design are product or service explanations, clear messaging and branding, easy-to-use navigation, excellent storytelling, and inviting calls-to-action. The site’s brand messaging is engaging and concise.

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

Vidyard

FEBRUARY 19, 2020

Back it Up With Stats 4.8 Successful case study videos: Include on-camera interviews with customers Show how your business solves a specific customer problem Use stats and figures to back up the customer’s story Focus on the benefits, not the features They’re an incredibly important type of video to have in your arsenal.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Content4Demand

MARCH 13, 2019

This necessitates use of a storytelling technique that every journalism student used to know: the inverted pyramid. I knew I wanted to hold up signs with digits on them when I cited research stats during my presentation and also that I needed the full treatment makeup-wise, which meant lipstick.

Video Marketing 60

Video Marketing Storytelling Stats Tips 60

Vidyard

NOVEMBER 10, 2015

To see how, and why, others are approaching this in practice, check out the presentations from leading B2B marketing cosmonauts Sourabh Kothari of Cisco and Bhaji Illuminati of Taulia where they share how they’ve woven storytelling and great writing into the fabric of their business. All systems go, prepare to launch.

Demand Generation Agencies 50

Demand Generation Agencies Planning Advertising Agencies Paid Search Agency 50

Content Marketing Institute

DECEMBER 19, 2018

Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). Princess Cruises presents original romance stories ( May ). Told in partnership with video platform Vimeo, the stories are presented in several series of videos that answer a question such as Why This Road? and Why Not Now?

Sample 89

Sample B2B Marketing Planning Content Marketing 89

Digital Marketing World Forum

DECEMBER 18, 2019

Our morning panel; ‘Keeping Content King – How Brands should Effectively Storytell in a Crowded Environment’ was a huge success! Keeping content King – how brands should effectively storytell in a crowded environment. Firstly we have to give our track chair Digital Marketing Leader, Maartje Blijleven a shout out!

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Agencies Mobile Advertising eCommerce 52

EveryoneSocial

OCTOBER 17, 2018

The more present a salesperson is, the more relationships that he or she will build. He’s referring to content that makes salespeople great storytellers that add value to their personal connections. Below are a few stand-out social selling stats that are valuable to know. There are hundreds of interesting stats online.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. Several presentations presented the virtues of offering opt-downs, not just opt-outs.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Adobe Experience Cloud Blog

JANUARY 24, 2017

Quick Reference Stats List. Give the salespeople what they want and produce a fast stat sheet! In my past sales roles, our team built a communal Excel spreadsheet that was sorted by industry, product, and challenge, and we wove them into our calls, emails, and presentations to great effect. They just do.

Case Studies 48

Case Studies Case Study Thought Leadership Marketo 48

Content Marketing Institute

SEPTEMBER 26, 2018

First, we asked the presenters at Content Marketing World to share the best questions they’ve been asked about content marketing. HANDPICKED RELATED CONTENT: 9 Stats That Will Make You Want to Invest in Content Marketing. Instead, you should be focused on the most original presentation of your ideas possible. Attitude – tone.

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

SmartBug Media

AUGUST 29, 2019

This stat alone represents a huge opportunity for companies who can deliver helpful, quality videos to leads and customers. Human Brains Are Hardwired for Storytelling. One of the first things shared in the presentation was that marketers should be writing at a seventh or eighth grade level. Utilizing Video Marketing.

Marketing & Strategy 51

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 51

SnapApp

AUGUST 11, 2015

Because effective marketing always includes a human element, some storytelling, and a component that makes the content relatable. Rather than presenting a data sheet around efficiencies and stats, this piece of interactive content entices users to imagine what their own lives would be like with a more efficient data entry process.

Paper 54

Paper B2B Marketing Planning Screencast 54