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What is Good Engagement Rate?

Oktopost

Presenting and communicating flawlessly. Matt even shares what his magic formula is to turn social activity into dollars for the business, and hint: it’s not by looking at engagement rate. Why looking at social media engagement rate is actually a disservice to proving your value as a social media manager. Writing well.

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How AI Tools Can Boost Conversion Rates

DealSignal

We’ll delve into the profound impact of AI technology on the marketing and sales landscape, exploring what businesses can harness with AI conversion rate optimization tools. Table of Contents [Open] [Close] AI Conversion Rate Optimization: How AI Tools Boost CRO?

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Media Rating Council now examining Nielsen’s radio rating numbers

Martech

The Media Rating Council (MRC) is scrutinizing part of Nielsen’s radio audience ratings. The move comes six months after the MRC revoked its accreditation of the company’s TV ratings. Four months later, the ratings council suspended Nielsen’s accreditation. . Digital audience measurement is the present and the future.

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8 Ways Ecommerce Content Marketing Influences Conversion Rates

Scoop.it

Many elements influence ecommerce conversion rates. From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. Naturally, this will positively impact trust and conversion rates. Let’s dive in.

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The Importance of Account-Based Marketing: Past, Present, and Future

Only B2B

The average click-through rate for emails is 2.6%. A successful social media campaign will convert at a rate of less than 1%. Because of these crucial elements, account-based marketing presents a fantastic opportunity. Account-based marketing presents a few unique challenges. Direct mail has 1% return on investment.

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6 Actionable Tips for Engaging Marketing Presentations

Scoop.it

In addition, there is one more tool that is mostly overlooked by marketers, i.e., marketing presentations. Marketing presentations can do wonders when it comes to pitching ideas to management/clients, proposing a new marketing campaign, and launching a new product. Begin Your Presentation with a Bang. Here we go!

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How to Lower Bounce Rates and Increase Conversion Rates for Your Blog

SmartBug Media

High blog post bounce rates and low blog-generated conversions are indicators of issues that are preventing your blog from soaring in traffic. Here’s what you need to do if your blog has a high bounce rate and is struggling to generate conversions. A Quick Win and Some Big Conversion Rate Gains.