WebMarketCentral

MAY 19, 2008

The Blogging for Business (B4B) Conference coming up in Salt Lake City on June 6 will feature an intriguing lineup of speakers , including: Brian Critchfield of Navel Marketing on how the consumer revolution is driving transparency in marketing; Charlie Craine , Director of Interactive Media for the Deseret News; Christopher Barger , GM's Director (..)

PR 20

PR Conference Social Media Blogger 20

WebMarketCentral

SEPTEMBER 18, 2007

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. social media.

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

DECEMBER 18, 2007

Vendors are using social media to raise awareness and build market credibility, while B2B buyers are using these sites to seek out "the real story" on suppliers, products and services. This helps anyone curious enough to learn more about their backgrounds and connections, and is good interactive PR practice. Participate in blogs.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

SEPTEMBER 10, 2009

For anyone doing interactive PR , PitchEngine has become a vital tool for creating, distributing and promoting social media releases. PitchEngine is the most no-brainer, must-have PR investment my clients make. Tags: Interactive PR. It's simple, fast, powerful and gets results. And no, Jason Kintzler didn't pay me to write that!

Social Media 20

Social Media PR Media Tagging 20

WebMarketCentral

APRIL 2, 2009

But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary? Strategy—help identify how social media fits with existing activities such as SEO, PR and event marketing. I've also seen dramatically increased interest in hiring social media consultants.

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

MAY 11, 2009

How can PR and SEO work together more productively? SEO on a shoestring by iMedia Connection Noting that " more than 70 percent of internet users start off with a search engine before they buy a product or service," Claudia Bruemmer covers an impressive amount of ground in this article.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

DECEMBER 6, 2007

Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) The first step in developing a strategic marketing plan is to identify your target markets. and new prospects.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

JUNE 16, 2008

Blogging is a PR activity —a tool to build image and credibility—not marketing. Social media has given every consumer the opportunity to reach millions of others with his or her opinion of a brand or product. And it's given every consumer access to the experience of millions of other actual product buyers.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

APRIL 15, 2009

According to their report, "two-thirds of marketers who work for organizations that have not used any form of social media marketing or PR consider themselves 'very knowledgeable” or “somewhat knowledgeable' about this emerging strategy. Their overconfidence in unproven ability can doom social media initiatives to failure."

Social Media 20

Social Media Web 2.0 Media PR 20

WebMarketCentral

SEPTEMBER 15, 2009

Advanced link-building—blogging, commenting, content marketing , guest posting, blogger outreach, interactive PR , etc. Basic link-building—social media sites, directories, business partners etc. That's why virtually all successful SEO professionals use those practices, but don't constrain their activities to a static process.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JULY 23, 2009

By embracing conversion metrics other than the immediate sale of a product, PPC search marketing is able to maintain the accountability and results-driven approach that makes it so effective, yet avoid the strategic identity crisis that online banner advertising is still going through." Search marketers embrace conversion reporting. "By

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

JUNE 3, 2009

What do sales people need from marketing when launching a new product? The boobs have it, the biggest PR blunder since New Coke by Marketing Edge The always brilliant Albert Maruggi explains how UPS bungled an unusually powerful branding opportunity with Kentucky Derby-winning horse Big Brown.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

AUGUST 1, 2007

Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

JANUARY 16, 2009

Seriously, it's stressful and frustrating, and for all who now find themselves involuntarily seeking new career opportunities, I hope your search is as quick and productive as possible. MarketingSherpa provides a career classifieds section for high-profile marketing and PR positions. Here are a few resources that may help.

Resources 20

Resources PR Tagging Lead Ranking 20

WebMarketCentral

OCTOBER 12, 2007

Blogger relations, social media outreach and interactive PR for starters. * How can I get bloggers “on my side” to promote my products, services, or cause? Again, blogger outreach through interactive PR. Again, blogger outreach through interactive PR. This is tricky and tedious.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

JANUARY 5, 2009

Write an article (or articles) for Google Knol on topics pertaining to your product or service. Upload company-related photos—you, other executives on your team, your building, your products, screenshots (if there is any software component to your product), your logo, etc.—to Tags: Interactive PR Web 2.0 Start Twittering.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

SEPTEMBER 15, 2008

Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. Search marketing is also taking money away from other advertising and PR programs. The question now is.read the article!

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. Here are four examples of social media marketing RONI: Your company fails to respond to a complaint about your product or service on a social media site.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

AUGUST 5, 2008

This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media. If not, ask if it's okay for you to send them an occasional update on your firm/product/service and any interesting developments.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

JULY 16, 2008

Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. It's bad for bloggers. And it's bad for readers. So what do bloggers want?

Blogger 20

Blogger Digg PR Tagging 20

WebMarketCentral

JUNE 8, 2007

an easy-to-navigate website, tons of marketing resources, PR, tradeshows (we're going to eBay Live in June!) JP: Being a direct marketer I really discounted PR in the beginning. Now with social networks, blogs, reviews, you've got to put a ton of effort into PR since your PR is really in the hands of anyone who can publish to the web.

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

WebMarketCentral

MAY 23, 2007

Briefings offers newsletters, videos, reports and tip books to help professionals sharpen their workplace skills, improve productivity and become a more effective team player and leader.

Telemarketing 20

Telemarketing Paid Search Agency PR Newsletter 20

WebMarketCentral

JUNE 11, 2006

I recently had the opportunity to talk to Kirsten Chapman, principal of Twin Cities-based virtual marketing and PR agency KC Associates. As KCA's web site notes, this isn't a typical agency; her group works only with b2b technology companies, and is comprised exclusively of senior IT marketing and PR professionals.

WOM 20

WOM Advertising Agencies Paid Search Agency PR 20

WebMarketCentral

SEPTEMBER 28, 2009

Products," "Services," "Technology" etc.). If your product is precision machining doohickies, then that's what your "Products" button should say. Someone will say, "Our product isn't technically a thingamajib, it's actually a whatchamacall it." pageid=126.

SEO 20

SEO CAN-SPAM Tagging Keywords 20

WebMarketCentral

JULY 16, 2007

The primary value of social media is the access it provides to objective feedback on products and services. Paul-based PR & marketing agency focused exclusively on lead generation and PR strategy for B2B IT companies: KC Associates Contact Tom Pick: tomATwebmarketcentral.com.

Social Media 20

Social Media Peer-to-peer Wiki Media 20

WebMarketCentral

JULY 14, 2008

This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. In addition, you can mix in "research" type questions that can be used to collect information for later production of a research report / thought-leadership piece. A CEO isn't going to download your whitepaper.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

MARCH 6, 2009

Though targeted at small businesses, the best practices outline in this post apply to websites of virtually any size. A broad range of sites of sites are displayed here, from real estate and interior design to a comedy troupe, a personnel agency, a hotel, and a cool retro Sony microsite.

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

JUNE 30, 2009

a month;" and my favorite: "If you're spending $250,000 to build your product and get it to market, don't tell me you can't spend $15,000 to give it a decent web site, unless you want to watch my eyes bug out like I've been suddenly depressurized." 16 Free Search Engines For Finding Music Online – Start Listening Now!

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

MAY 6, 2006

Blogs can be a productive supplement to other marketing activities, but are not a replacement for PR, newsletters, and other communications.

Business 20

Business RSS Trade Show PR 20

WebMarketCentral

FEBRUARY 14, 2007

Key finding: "A MarketingSherpa survey last year found that technology marketers ranked webinars as one of the top three marketing techniques and that 35% rated them as “very effective” -- second only to product demos in popularity."

Service 20

Service Webcast Vendors Lead Scoring 20

WebMarketCentral

NOVEMBER 18, 2009

Expecting a vendor to objectively rate its products against those of competitors is like asking a mom to honestly evaluate her kid's artwork against the rest of the class. Ratings and Rankings. Not possible. Bloggers could do this independently, but few have the resources to do a thorough job.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

MAY 18, 2007

Low-Involvement B2B Products and Services For low-cost products and services, or infrequently-purchased higher cost offerings, one frequently used method is offering discounts. The thought-leadership community turns your employees, existing customers, and even prospects into marketers for your product or service. Interested?

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

JULY 21, 2009

This can range from guidance and techniques (such as the posts from Reid and Mark above) to news about innovative products or services. When tweeting about your own product or service, the key is (as with marketing in general, though even more so in social media) to focus on the benefits. Help me do my job better.

Twitter 20

Twitter Web 2.0 RSS B2B 20

WebMarketCentral

FEBRUARY 12, 2007

Finally, if webcasting is part of your marketing mix plans for 2007, be sure to use a professional production source -- a poorly produced event can do more damage than good to your brand. ** Terms: On24, webcasting growth, podcasting trends, B2B lead generation The B2B website marketing strategy resource: WebMarketCentral.com The B2B IT PR and lead (..)

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Webcast Trends PR Marketing Mix 20