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The Upcoming Brand’s Guide to Social Media Policy

Marketing Insider Group

As your B2B company grows, it’s essential to develop a social media policy that aligns with your B2B’s marketing strategy to protect your brand integrity and avoid any legal issues. Let’s look at why social media policies are important and how you can develop one for your business. Why is It Important to Develop a Social Media Policy?

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How to Create a Privacy Policy for Your Website

sagefrog

A privacy policy is a legal document that informs users of an app, digital service, or website about how their data is collected, used, and protected. For websites in the B2B space , privacy policies are essential for transparency, legal compliance, and building trust with users. But don’t sweat it.

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Insurers: Beyond Transactions, What’s Your People Policy?

Salesforce Marketing Cloud

At this stage, insurance companies should lead with thoughtfulness around the reasons for which the policy was purchased, going beyond transaction talk. If six months in, Natalie adds a new young driver to her policy, an insurer might seize the opportunity to promote a young driver discount program.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. Once DMARC is functioning properly, the final step is to adjust your policy and make sure that the DMARC record policy rejects 100% of messages sent from your organization. Get MarTech! In your inbox.

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AdMob policy update: Indirect monetary items can be offered as rewards

Martech

Google AdMob is updating its ads that offer reward policies to include indirect monetary items. Advertisers now have the option to request a review or appeal for ad units that were previously disapproved under the former Google AdMob policy. However, these editorial updates will not change the scope of the policies. Get MarTech!

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How to craft an effective AI use policy for marketing

Sprout Social

As technology advances at breakneck speed and leaders recognize AI’s value for business innovation and competitiveness, crafting an organization-wide AI use policy has become very important. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

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6 Easy Steps to Write an Ecommerce Return Policy

The Daily Egg

No matter how good the products you sell are, you need a return policy. Although having a return policy is not a. The post 6 Easy Steps to Write an Ecommerce Return Policy appeared first on The Daily Egg.

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