partners 
The Point
JANUARY 11, 2024
Like many B2B marketing agencies, even though we’re a professional services business and don’t sell or re-sell technology, our firm gets marketed to regularly by companies looking to recruit us as a channel partner. But as a prospective partner, my priority is our business. If our clients succeed, we succeed.
Martech
APRIL 17, 2024
The post GrowthLoop and TransUnion partner to improve audience reach appeared first on MarTech. Make that data accessible in a CDP and just maybe you’ll be reaching the right audience — and in a privacy-compliant way. Email: Business email address Sign up now Processing.
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Digilant
DECEMBER 19, 2023
Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. The post 2024 Partner Predictions with Oracle Advertising appeared first on Digilant.
ClickZ
JANUARY 12, 2024
Fospha x TikTok On Monday 8 Jan 2024, TikTok introduced Fospha as one of the measurement partners. By embracing TikTok’s dynamic platform and partnering with Fospha, they saw a 20% increase in revenue and a 7% improvement in ROAS, illustrating the power of a data-driven, top-of-funnel approach.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book The Expert’s B2B Revenue Growth Playbook, to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently.
Martech
FEBRUARY 13, 2024
Traackr, the international influencer marketing platform, is partnering with Snap Inc. This partnership means that, through Traackr’s dashboard, brands will be able to: Issue direct invitations for creators to partner for campaigns. to help brands build influencer relationships. Specific aids to brands. In your inbox.
PureB2B
MARCH 7, 2024
The post B2B Tech Vendors Need Effective Communication Strategies to Build & Support Their Channel Partner Program appeared first on DemandScience.
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Plus, you have the added communications channels associated with B2B sales or channel partners and internal HR or Departmental platforms. Fewer bidders mean a greater chance of winning! Analyzing the auction results is faster and less burdensome. Remember, you never really know the value of a reward until you auction it off!
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If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner. Have you ever had a bad experience using a lead generation company?
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In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.
Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget
What’s critical in choosing trusted partners to scale through a buy strategy. What are the (5) key ingredients to properly building your own engine. What’s the impact of passive vs active participation in buying engagement from audience networks. Join the webinar online October 20th, 8:00am EDT, 3:00pm BST.
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Influitive calls this the Customer-Powered Enterprise—and it can benefit Marketing, Customer Success, Sales, Product Development, Employee Engagement, Developer Relations, and Partner Engagement. Download the full Customer-Powered Enterprise Playbook today, and you'll get: 7 strategic guides tailored to various departments of your business.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
So, how will GDPR affect your various marketing efforts – inbound marketing, events, 3rd-party lead generation, channel partner marketing, sales-enablement and even account-based marketing (ABM) – and what can you do to prepare?
Speaker: Jason Tanner, CEO of Applied Frameworks
Further, organizational leaders, channel partners, customers, and other stakeholders also require transparency to align efforts in support of the product strategy. Either the strategy lacks sufficient clarity or includes excessive detail that hinders product teams from using their strategy to build and deliver a successful product.
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In such a complex environment, how can loyalty marketing help? One clear advantage is to understand the unique phenomenon commonly referred to as The Gemini Effect. When a customer has achieved a specific threshold based on purchase and other advocacy behaviors, they have earned a reward.
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