The Marketing Blender

FEBRUARY 13, 2024

Each objective plays a crucial role in shaping the path and propelling towards success: Thought Leadership: Generating interest and awareness by presenting new ideas and becoming thought leaders in the field. Educational Content: Utilizing blog posts, white papers, and webinars to educate customers and generate interest.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

ClearVoice

JANUARY 26, 2024

Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI. Leveraging case studies, white papers, and industry reports can turn basic pitches into in-depth consultations. Here’s an example from ClearVoice’s marketing.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. It’s more important than ever to humanize your brand and find ways to genuinely relate to your audience. The first time I heard the term MAT Release I had no idea what it was.

Media 122

Media PR Paid Search Agency Distribution 122

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. This blog presents important ways your company can use PR and how it fits into an integrated B2B marketing program. . PR Marketing and Trade Publications. All these types of content attract industry-specific visitors.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

WriteSpark

FEBRUARY 18, 2009

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. . | White Paper Writer. Case Studies.

Social Media 120

Social Media Media Forrester Copywriting 120

Content Marketing Institute

SEPTEMBER 26, 2018

First, we asked the presenters at Content Marketing World to share the best questions they’ve been asked about content marketing. When our CEO asked the why question, it forced us to take a step back and get our short- and long-term goals down on paper. I am talking about things like: Personality – style used to present your ideas.

FAQ 93

FAQ Paid Search Agency Content Marketing Work Management 93

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Your presentation of information should follow journalistic principles.

Ethics 93

Ethics Customer Surveys B2B Thought Leadership Media 93

Webbiquity

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Promote white papers / eBooks / reports for lead generation. Get more from your presentations.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Online Marketing Institute

FEBRUARY 22, 2011

iPads and tablet technology will continue to grow in relevance as paper-less sales tools and innovative presentation tools are developed specifically for B2B companies. Traditional, paper-based direct marketing is an increasing effective tool to reach your audiences.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

SnapApp

AUGUST 22, 2017

Public Relations in B2B made product brands, and often drove valuations of companies. Email also presented a new marketing opportunity… and one of the earliest forms of viral content. . White Papers and PDFs. Front page print coverage and product reviews drove a product to brand leadership,” he said.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

The Effective Marketer

SEPTEMBER 27, 2010

A good starting point on how to do this is Travis Isaacs presentation “ How to Wireframe Like a Ninja “ It talks about Keynote (a presentation tool for the Mac), but 99% is transferable to PowerPoint. How can we improve this process? The answer may lie in a tool most people already have… MS PowerPoint!

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 29, 2010

So write “objective -> action -> budget&# down on paper, in big letters and stick it to your corkboard or use a post-it and glue it to your computer monitor. The “let’s copy last year’s budget” mentality is prevalent in many organizations because is the easy way out of a not so glamorous function. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Is there really a difference anymore—or is the boundary blurring? What makes sense instead is to judge a blog’s performance relative to its peers in the same topic area.”

PR 100

PR Blogger Tips Best Practices 100

The Effective Marketer

MAY 29, 2009

Initially I got the paper version of WSJ and later was an avid reader of WSJ.com. They can’t fight it for long, especially if other papers start using the Kindle and other ebook devices to try to gain subscribers. Why not use it to increase even more the membership base? United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after. Use your imagination.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

markempa

FEBRUARY 1, 2006

We see the halo effect demonstrated in places like the Harvard Business Review where its quite common to see business executives collaborate on papers with a professor or sponsor research projects. These experts can become a source of speakers and webinar presenters. These experts can become a source of speakers and webinar presenters.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. Write case studies, eBooks, white papers, etc. Cambridege, MA – [link]. Cambridge, MA – [link]. Marketo – Marketo.com – Marketing software.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Content Standard

OCTOBER 21, 2014

Your marketing team will undoubtedly lead this charge, but don’t cheat yourself of the rich subject-matter expertise available in other areas: department executives, company product folks, engineers, the board of directors,your founders, and even public relations leaders. If you start with a webinar, create a white paper.

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

NuSpark Consulting

DECEMBER 5, 2011

Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. Content comes in a variety of formats; white papers, articles, case studies, webinars, podcasts, videos, ebooks, blog posts, Slideshare presentations, etc. What’s your plan? .

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

ClearVoice

MARCH 26, 2020

Public relations agency. It sounds crazy, but there’s nothing better than getting mentions in media outlets, chatter from celebrities about your business and guidance from an outside perspective on how you’re presenting your business overall. White papers? No business wants that. Blogs posts?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Ambal's Amusings

SEPTEMBER 10, 2009

Since then, he has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. Even better, use quotes from more than one person and layer them throughout your paper.

Case Studies 100

Case Studies Case Study Studies Work Management 100

markempa

MAY 23, 2005

This presents a great opportunity for those companies who want to be positioned as thought leaders and keep their audience coming back. Webcasts for Lead Generation White Paper - by web conferencing provider Interwise provides a great white paper on the subject. Most Attendees are not leads! Most Attendees are not leads!

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Bluetext

JULY 16, 2019

To learn more about mastering the art of media relations, read Bluetext’s “ 4 Public Relations Tips ” and learn how Bluetext can help your brand’s media relations program. Prove expertise to clients by regularly publishing case studies, white papers, and blog insights. Developing unique pitch angles .

Marketing Agencies 1 20

Marketing Agencies 1 Paid Search Agency Advertising Agencies Ad Agencies 20

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite. Those are good things, to be sure.

Social Media 80

Social Media Demand Media Blogger 80

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Hubspot

JUNE 21, 2010

The follwing is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. Use the list presented above to evaluate potential writers, and find the professionals that are right for your business.

Copywriting 28

Copywriting Paid Search Agency Business Buyer Personas 28

Vidyard

OCTOBER 13, 2016

That’s why many people probably just count the minutes and shuffle papers around until they go home. Engaged employees really can drive success in all areas of your business, including talent acquisition, sales, and customer and public relations. If you offer catered lunches and foosball tables? That’s about one in eight!

Loyalty 50

Loyalty Video Marketing Advertising Mediums Peer-to-peer 50

Outgrow

SEPTEMBER 15, 2022

About our guest: Kate is passionate about assisting brands in driving engagement through digital excellence, content, public relations, and analysis. So I’m looking back in the mid-2000s and the internet was stable, and people have figured out that they needed websites and that they needed to present themselves there.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Ambal's Amusings

OCTOBER 12, 2009

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. Jonathan Kranz has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Hinge Marketing

MARCH 6, 2023

Guides and White Papers. Guides and white papers are generally longer pieces, often running from 10-25 pages in length. Blog posts and articles tend to be shorter than guides or white papers and therefore easier to produce. While often overlooked, opinion pieces are well suited to presenting thought leadership perspectives.

B2B Thought Leadership 123

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 123

Salesforce Marketing Cloud

MAY 13, 2024

Professional services: Accountants, lawyers, and consultants will all need to be paid Supplies : Think office supplies, such as paper and pencils, and operating supplies, like computers and printers. Your marketing may also include advertising campaigns and public relations. Nearly half of all U.S.

Small Business Marketing 52

Small Business Marketing Work Management Marketing Management Budget Programs 52

Buffer

FEBRUARY 15, 2022

In 2014, I began bringing to life an idea for a product and brand that did not yet exist in the market—elevated, everyday, and American-made paper goods to inspire productivity and creativity. These monogrammed notebooks helped the outreach feel personal, even on a public platform. And I’d do it again.

Campaigns 78

Campaigns Ad Building Process Brand Identity 78

The Effective Marketer

MARCH 12, 2009

Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

WebMarketCentral

FEBRUARY 26, 2009

If your audience prefers pen and paper to a keyboard and computer screen, then social media technology may not be appropriate for your event. This increased the level of participation and ownership that audiences had with the content and speakers, as well as forced speakers to plan months before their actual presentation date.

Social Media 20

Social Media Media Web 2.0 PR 20

Online Marketing Institute

MAY 18, 2010

TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. There will also be a special handout (small book) provided of the presentation with additional SEO resources available to the first 50 attendees.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40