Ontraport

DECEMBER 20, 2021

Learn how to analyze your business data in “See your data visually with Trends” on page 6, and use these tips to put it all into action in your account. on page 16. When you’re ready to set up your integration with Facebook’s Conversions API from page 16, use these resources to get started. on page 16.

API 136

API Advertising Funnels Top of Funnel Marketing Funnels 136

Marketing Insider Group

MAY 1, 2023

64% of marketers think videos that include captions perform better Source: Biteable And, including a video with captions on your landing page can increase your conversion rate by up to 80%. Video Marketing Channels 15. YouTube has more than 2.5 Millennials are 1.9x Moral of the story: your video’s audio can make a major impact on views.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Webbiquity

OCTOBER 17, 2023

The economy (16%) and analytics (12%) trail considerably at second and third. Download the full 80-page report to get all of the details. Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). ” Videos (13.2%) are the third-most common type of content created.

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Ontraport

DECEMBER 20, 2021

Learn how to analyze your business data in “See your data visually with Trends” on page 6, and use these tips to put it all into action in your account. on page 16. When you’re ready to set up your integration with Facebook’s Conversions API from page 16, use these resources to get started. on page 16.

API 104

API Advertising Funnels Top of Funnel Marketing Funnels 104

The Point

MAY 19, 2020

Use of a subscription management (subscriber preference) page, enabling prospects to select topics of most interest to them, thereby increasing engagement and reducing unsubscribes. Segmentation of key nurture tracks by persona, vertical, or lead source, using dynamic content where possible for maximum scalability.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Marketing Insider Group

APRIL 17, 2023

Your B2B Website Power Page: Seven Must-Have Ingredients By Lesley Vos Do you know what your company’s power page is? In this Marketing Profs post , you’ll learn how to build and deliver a power page that generates more organic traffic and breakthrough conversions.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Koroberi

APRIL 9, 2024

Arkieva SEO campaign Work > Arkieva SEO Securing a prominent position on search engine results pages (SERPs) is crucial for attracting buyers. These are the pages we wanted to drive users to because they provided the most compelling information and opportunities to convert. So we focused our efforts on strategic keyword optimization.

SEO 52

SEO SERP Forecasting Urgency Marketing 52

B2B Digital Marketer

MARCH 28, 2024

10:16 – 12:21) Guidance on diversifying efforts across the marketing funnel to secure future growth, coupled with actionable marketing strategy tips. (15:10 15:10 – 16:31) Strategies for achieving optimal ROI in paid advertising through careful performance budget management and best practices. (17:45

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Webbiquity

AUGUST 17, 2021

The reach of each network is as follows: Ø Facebook page 1-2% average. You barely see any business page posts in your Facebook or Twitter feeds anymore. Lastly, the newest story pins are a 9:16 ratio, 1080×1920 pixel size with 20MB max file size. They are in a multi-page video format. Ø Twitter is just.05%.

Social Media 359

Social Media Advertising Channels Media Business 359

SocialPilot

JANUARY 15, 2024

WordStream reports that adding a video on the website’s landing page can increase conversion by 18%. The Global Web Index 2021 suggests that 16% of social media users prefer watching vlogs for researching products. The conversion rate is highest for Facebook video ads with a duration of 16 to 20 seconds.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Unbounce

MAY 29, 2020

Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. After all your optimization efforts, your landing pages now convert at 3.57%. Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? million visits to 34,132 Unbounce-built landing pages.

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Square 2 Marketing

JANUARY 31, 2022

This introduces one of the more complex aspects of marketing – staying ahead of Google’s search algorithms and keeping your website pages highly optimized to rank against Google’s search criteria. However, all of them represent changes to how pages rank on their search engine. Last year alone there were 16 updates.

Lead Scoring 83

Lead Scoring Lead Ranking Organization SEO 83

Unbounce

APRIL 15, 2021

And that’s why it’s never been more important to ask yourself this question: “What’s a good, bad, or average conversion rate for my landing pages?”. How do your pages stack up against the competition? You’ll find median conversion rates broken down to 16 key industries. Our best guess why? How’d we get these numbers?

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. Here’s a product page example from Lululemon : 3.

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Contently

FEBRUARY 8, 2022

Your company should promote your story and humble beginnings on your “About Us” page. This one customer brought in $16 million with $0 spent on advertising. One of those places is the About us page. Let’s talk about a page that many companies are unlikely to have: a Customer Reviews page.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

The Daily Egg

MARCH 22, 2020

A one-second delay in page load time yields: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions A few extra seconds could have a huge impact on your ability to engage visitors and make sales. Think that speeding up your website isn’t important? Think again.

Marketing Websites 111

Marketing Websites Conversion Customer Satisfaction Optimization 111

Unbounce

NOVEMBER 23, 2021

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” ” Designing a landing page can be daunting. To evaluate copy, we extracted the written content of each landing page. Doesn’t look like it.

Landing Pages 145

Landing Pages Design Conversion Rate Copywriting 145

Square 2 Marketing

JANUARY 25, 2023

This show was recorded on January 16, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+.

Generation 52

Generation Demand Video Marketing Service 52

Madison Logic

DECEMBER 19, 2023

To learn more about what other customers say about Madison Logic and contribute to its reviews, visit the Madison Logic G2 review page. Marketers leveraging ML Insights see improved ROI, driving higher conversion rates with 17% more pipeline volume, 33% greater pipeline value, and 28% faster pipeline velocity.

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Square 2 Marketing

JANUARY 4, 2023

This show aired LIVE on November 16, 2022. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? , I take a look back at 2022 and look forward to 2023. The economy was a major story during 2022.

Demand 52

Demand Marketing Budget Video Marketing Service 52

Brightedge

OCTOBER 11, 2022

It can sometimes take weeks or months for new pages to be discovered with traditional crawling. Over 16 million websites use the protocol, and it is offered through major WordPress plugins like Yoast. If there are millions of auto-generated pages, they will be unable to crawl the web effectively.

Practices 127

Practices Trends Best Practices API 127

Square 2 Marketing

FEBRUARY 22, 2023

This show was released on February 16, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? ,

Campaigns 52

Campaigns Generation Demand Tactics 52

Sprout Social

MARCH 26, 2019

Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16). Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 1 with a link. 1 with link.

Facebook 107

Facebook Ads Cost Per Click Guidelines 107

Square 2 Marketing

MARCH 23, 2022

This show aired LIVE on March 16, 2022. To watch the show OnDemand, visit the show page here , and to see all our audio and video content, check out our new free streaming service, Square 2+.

Video Marketing 52

Video Marketing Service Content Marketing 52

B2B Digital Marketer

MARCH 17, 2022

16:21 – Technical SEO. 24:20 – The complexities of ranking on page one in Google. 24:20 – The complexities of ranking on page one in Google. 28:17 – Does top-page ranking correlate to more revenue? 31:05 – What does it take to get to page one? Being in the top-page rankings is vastly impactful.”.

Marketing AI 98

Marketing AI SEO Domain Enterprise Management 98

SmartBug Media

DECEMBER 4, 2019

Before we look at the numbers, let’s first make sure we’re on the same page with the definitions of terms like “organic visit,” “lead,” and “conversion rate” in the first place. The overall average percentage of organic traffic that should be converting into leads is 16%. Your location on the search engine results page.

Organic Leads 111

Organic Leads Paid Content Sales Qualified Leads Lead Ranking 111

Top Rank Marketing

DECEMBER 1, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. The post Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

seo.co

FEBRUARY 3, 2022

A bad bounce happens when someone hits your pages, realizes this doesn’t give them what they want and ultimately leaves–quickly. The following are good general “rules of thumb” for bounce rates (but will change by industry, geography, page/post type and content type): Bounce rates of 26-40 are considered excellent.

Dwell 105

Dwell Marketing Websites Mobile Advertising Lead Scoring 105

Top Rank Marketing

NOVEMBER 10, 2023

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Optinmonster

MARCH 22, 2024

Related Content: Ultimate List of Blogging Statistics and Facts (Updated for 2020) The theory is that the more blog comments you have, the more content you’ll have on each page, and the more keywords you should rank for, which should increase your overall search traffic. He found that approx.

Correlation 73

Correlation Lead Ranking Lead Scoring Traffic 73

Optinmonster

APRIL 24, 2024

The email content is simple and focuses completely on the “Confirm Subscription” call-to-action (CTA) button, which leads to a subscription confirmation page. Here Are 16 Reasons Why A Cleaner List & Accurate Subscriber Data Using a double opt-in is also a great way to keep your email list clean.

Opt-in 94

Opt-in Opt-out CAN-SPAM Deliverability 94

PureB2B

MAY 30, 2022

According to studies, companies that post 16 or more blogs each month get up to three and a half times more leads. And recent research found that a company that publishes 16 or more blogs per month generates three and a half times more information than a company that posts four or fewer blogs.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

PureB2B

MAY 30, 2022

According to studies, companies that post 16 or more blogs each month get up to three and a half times more leads. And recent research found that a company that publishes 16 or more blogs per month generates three and a half times more information than a company that posts four or fewer blogs.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

Martech

OCTOBER 10, 2023

There are also over 16% more online shoppers in 2023 compared to 2020. Address their needs by creating informative content like videos, blog posts, ingredient guides, or web pages. Consumer behavior has shifted During the pandemic, consumers relied more on these devices for information, connection and online shopping.

Marketing AI 122

Marketing AI Paid Search Agency Allocation Marketing Management 122

Convince & Convert

MARCH 26, 2013

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. This famous figure of 16% has been repeated on all social media blogs so that it is now perceived as an uncontested truth by virtually all Facebook page administrators. Are you closer to 2% or 47%?

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

Top Rank Marketing

DECEMBER 8, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Thank you for taking the time to be with us for this week’s Elevate B2B Marketing News, and please return again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

SmartBug Media

JANUARY 31, 2023

Based on current trends and industry expert predictions, here are 16 e-commerce trends in 2023: 1. Increased Use of Artificial Intelligence and Machine Learning It’s not just e-commerce—it seems like every industry is exploring the advantages of artificial intelligence. Without one, you could lose out on sales.

Trends 98

Trends Lead Ranking Bundling Mobile Marketing 98