Biznology

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The 3 biggest and costliest e-commerce order fulfillment mistakes

Biznology

In fact, there’s a generation of young shoppers right now who have a hard time believing that there existed a time (long, long ago when dinosaurs roamed the earth) when the only viable alternatives for most people to visiting a store was ordering via phone or via mail—not the electronic kind, but (horror!) the postal kind. The bottom line.

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My online influencer research and engagement process

Biznology

Unlike GroupHigh that makes one painfully click on little stars in order to select blogs for campaign lists, Inkybee allows me to pop in keyword terms and then go to sleep. So, my process is: set up SDL SM2, add all the keywords I have collected through going down a Wikipedia rabbit hole, let it go to parse, search, and churn.

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Content meets the B2B buying process (1 of 2)

Biznology

With all this content trying to connect with B2B buyers, the question marketers need to know is how do buyers process and filter through the mountain of information to determine what product and/or service meets their needs, and whom to buy from? In logical order they are: Alignment to the buying stage and buyer’s needs.

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Social media sells process, not product

Biznology

If what you made isn’t good, they won’t be interested in you at all; however, if you have a modicum of success, then folks will want to know as much about your culture, gear, tools, vision, operating principals, habits, and process as possible. So, why keep the process so close to your vest? How, you ask?

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11 inspiring case studies of digital transformation

Biznology

Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. NETSPRESSO : Had the desire with its digital transformation to win new customers, gain a deeper understanding of its customers, and manage complex buying processes.

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Conversational Video for Hybrid Selling

Biznology

A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot projects for new applications. What he had in mind was a 2-Minute Explainer® video — that’s what we’re best-known for. Remote sales, like videoconferencing.

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5 Leading Ecommerce Trends for 2021 You Should Use to Your Advantage

Biznology

It is therefore imperative that you create a strategic plan for your business and act on the current e-commerce trends in order to capitalize on every opportunity and future-proof your brand. You can’t force a customer to go to your website and buy something if they want to place an order through your DMs, or order something via email.

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