Aberdeen

MARCH 28, 2023

To learn more about opinions on these AI-powered tools, we recently surveyed 642 professionals about how they believe artificial intelligence will affect their personal and professional lives in 2023 and beyond. At the time of our study (February and March 2023), among respondents who shared whether they’ve used generative AI (e.g.,

Marketing AI 98

Marketing AI Generation Case Studies User-Generated Content 98

Content4Demand

AUGUST 27, 2021

Like Surveying on Steroids. High-quality behavioral data is especially good for this because it can help answer very specific questions about your market at multiple levels with much more agility than legacy survey data is able to. In essence, behavioral data from known people in a specific category is like surveying on steroids.

Intent Data 59

Intent Data Intent Customer Surveys Content 59

Webbiquity

FEBRUARY 22, 2022

Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.” In the case of startups, possibly stock. On to the lessons of the report. B2B Marketers are Misaligned With Influencer Preferences.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Top Rank Marketing

NOVEMBER 15, 2023

In the B2B space, we need real people to give their opinions and perspectives about challenges and solutions. Direct customer surveys, community monitoring, and adaptive strategies will be vital to gauge influencer impact in this evolving landscape. No one wants to buy from an AI that hasn’t done the work or used the product.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Webbiquity

NOVEMBER 6, 2018

Not that the opinions of buyers didn’t matter ; of course, private enterprises have always thrived (or not) based on satisfying consumer desires. The first research studies were released showing that online reviews could affect sales. Sure, I’ll fill out a survey! We want your opinion! How did we do?

Enterprise Management 177

Enterprise Management Work Management Marketing Management Customer Surveys 177

Martech

DECEMBER 20, 2023

They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. Grenier is a genuine person with strong opinions, and that’s what makes the podcast engaging. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Marketing AI 106

Marketing AI Ethics Planning Paid Search Agency 106

Hubspot

MAY 8, 2019

To obtain an accurate depiction of your target audience, brand, and consumers, it's vital you invest in survey software and questionnaire tools. Survey and questionnaire tools can help your team test new products, gauge the effectiveness of your marketing efforts, and further identify user sentiment about your brand.

Customer Surveys 77

Customer Surveys Software Tools Marketing AI 77

Martech

DECEMBER 14, 2023

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. This case study underscores the importance of aligning martech with business strategies.

Digital Experience Platform 112

Digital Experience Platform Marketing & Strategy Business CMO 112

Marketing Insider Group

APRIL 6, 2021

According to a recent survey, 96% of customers would continue to buy from companies that apologize and rectify a negative situation. Case studies, success stories, and testimonials are all great ways to get people’s attention, create connections, and make your business more memorable. Use Storytelling in Your Marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Webbiquity

JANUARY 18, 2024

Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Moz

DECEMBER 16, 2020

We could have held off on launching this year's reader survey, but we decided to move forward anyway because we know your work and your interests have been impacted, and we wanted to know how much. I'm excited to share with you the results from that survey in this post. Methodology. Who our readers are. Let's dive in.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

B2B Marketing Directions

NOVEMBER 29, 2020

The 2021 B2B Buying Disconnect report is based on two surveys that were conducted in September of this year. One was a survey of 907 individuals who are involved in making business technology purchases for their organization, and the second was a survey of 227 individuals who work for technology vendors in a sales or marketing capacity.

Purchase 98

Purchase B2B Vendors Case Studies 98

Marketing Insider Group

JANUARY 16, 2020

In such a clear-cut case where quantity matters, it’s a no-brainer that you should plan at least that many posts without sacrificing quality. Then confirm your hypotheses and expand on your initial ideas in three ways: Survey your audience. Your survey should: Include easy-to-understand questions with simple answer options.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Marketing Insider Group

MARCH 30, 2021

Study Your Competitors. Studying your top competitors is a smart strategy. As you’re studying your competitors, ask these questions: Why are consumers buying from them? Studying the competition will help you: Know who you’re up against. Send out a survey. They’ll feel valued that you’re asking for their opinions.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Sprout Social

MARCH 19, 2024

For example, you can anticipate customer needs and gauge opinions through social media listening to monitor chatter around your brand or competition. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Marketing Insider Group

OCTOBER 27, 2020

They may not have the final say, but their opinion counts. Content marketing conversions are, in most cases, more qualified, and they have a genuine interest in your solutions. Conversion quality is a high priority for companies, with 48% of survey respondents naming it as their most popular one. B2B Buying Isn’t Linear.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

KoMarketing Associates

NOVEMBER 29, 2018

Clutch conducted a survey and discovered that 87 percent of people are now finding relevant content via search engines. To learn more about why this was the case, we spoke to Grayson Kemper , Senior Content Developer at Clutch. Why do you think this is the case, vs. platforms such as LinkedIn, Twitter, etc.?

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

Onalytica B2B

NOVEMBER 22, 2018

Our first presentation of the day was from Teri Donovan , EMEAR Audience Expert & Head of Campaigns at Cisco, who shared a case study on how Cisco created their influencer marketing program. Your employees know your brand inside and out and have networks that trust and value their opinion. Have a clear direction.

Planning 266

Planning Tips Top of Funnel Work Management 266

Marketing Insider Group

FEBRUARY 26, 2020

In many cases, it fundamentally changes the way an entire business operates. When your employees feel that their thoughts, opinions, and feelings matter, they’ll be more open to adapting. Digital transformation goes beyond simple modernization. Start with focusing on your people. A little empathy can go a long way.

Digital Transformation 280

Digital Transformation Paid Search Agency Lead Ranking Startups 280

B2B Marketing Directions

FEBRUARY 28, 2021

Numerous research studies have shown that millennials are now playing pivotal roles in B2B purchase decisions. Work in BETA: The Rising B2B Decision Makers (" Work in BETA ") was based on surveys of business professionals between the ages of 21 and 64 in ten countries.

B2B Marketing 96

B2B Marketing Planning Peer-to-peer B2B 96

Adobe Experience Cloud Blog

DECEMBER 18, 2018

That’s why you need to conduct surveys. Truth be told, most of us don’t enjoy taking surveys if we’re honest. People are busy, and they don’t like getting emails with “Do you have five minutes to answer our survey?” Does this mean you should give up on surveys? They expect you to respect their time. Absolutely not!

Lead Generation 134

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 134

Hinge Marketing

JUNE 14, 2021

Research/Survey Reports . Research and survey reports are widely used in both content marketing and premium product applications. Within the executive summary, the full research study can be offered for sale as a premium content product. This survey of B2B buyers looked at two important variables. Research/Survey Reports.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Marketing Insider Group

SEPTEMBER 8, 2020

Email marketing campaigns have a goal — whether it’s to convince readers to take part in a survey, make a purchase or connect on another channel. The Case Study Campaign. You can read countless articles, guides and expert opinions about email best practices, tips and tricks.

Email Marketing 205

Email Marketing Conversion Optimization Work Management 205

Influitive

OCTOBER 11, 2015

In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening. The 2015 B2B Buyer’s Survey Report found that 20% of respondents consider peer recommendations one of the top information resources when researching potential vendors (along with web research and analyst reports).

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Marketing Insider Group

AUGUST 30, 2021

Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. Empathetic understanding is not the product of survey data. Survey customers on your email list to validate what you’ve learned intuitively from listening/observing.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Scoop.it

OCTOBER 27, 2022

This allows its customers to get valuable comparisons and share their opinions, which simultaneously increases their trust in the platform. To educate your audience with curated content, send out a survey questionnaire asking them what kinds of topics they’re eager to get into. See how we can help. Image Source ). Stay relevant.

Curation 86

Curation Work Management Marketing Management Service 86

EveryoneSocial

SEPTEMBER 28, 2021

Pew Research Center ] 68% of people trust online opinions from other consumers, which places online opinions as the third most trusted source of product information. HubSpot ] On social media, 58% of consumers share their positive experiences with a company, and ask family, colleagues, and friends for their opinions about brands. [

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Heinz Marketing

JUNE 21, 2023

This could involve diving into your customer data , carrying out surveys, or simply having open conversations with your customers. Start with powerful case studies. Collecting feedback, through surveys, social media, or direct communication, empowers your customers by giving them a voice.

B2B Marketing 99

B2B Marketing B2B Advertising Agencies Paid Search Agency 99

Zoominfo

NOVEMBER 18, 2019

In fact, a recent study by LeanIn.Org looked at how workplace behavior has changed in the wake of #MeToo. . The Harvard Business Review conducted a study pre- and post-#MeToo to gain a quantifiable understanding of how the movement impacted workplace dynamics. MeToo and Gender Bias in the Workplace. Reduce turnover rates.

Studies 167

Studies Zoominfo B2B Thought Leadership Training 167

Webbiquity

MARCH 25, 2021

Perhaps you can even have your support people ask the customer about their opinions after solving an issue (always a good time to ask). You can create a survey where you will add a field for a short testimonial, or you can go more direct and send personalized emails, openly asking them for a favor. Image credit: ShowMojo.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

DAGMAR Marketing

DECEMBER 31, 2019

Google Ranking Factors 2019: Opinions from 1,500+ Professional SEOs. This was a great survey they ran in August of 2019. They had 1,584 professionals in the SEO field take a survey sharing their opinions on the relative use and merit of various inputs in Google’s algorithm and ranking systems. Pro-bono SEO.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could.

Product 92

Product Focus Group Social Media Advertising Agencies 92

Marketing Insider Group

NOVEMBER 18, 2020

Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. According to multiple studies, visual recall is stronger than audio or text. Create Visual Content.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

PureB2B

SEPTEMBER 5, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 62

Relevance Research Content Opinions 62

chiefmartech

APRIL 12, 2021

The good team at Airtable, whom I featured in my MarTech keynote, Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker , recently published the Airtable Marketing Trends Report based on a survey of 300 marketing leaders. If you’re thinking this makes a good case for automation, I’m with you.

Tools 124

Tools Stats Case Studies Custom Publishing 124

Golden Spiral

DECEMBER 11, 2020

Product managers trust the opinion of other product managers. Case Studies. That means detailed case studies that support a desirable outcome with real data. At Golden Spiral, we always lead the with the case study result. 68% of people form an opinion after reading between one and six reviews.

ROI 62

ROI Marketing Analytics Tools Work Management Case Study 62