Top Rank Marketing

NOVEMBER 15, 2023

In the B2B space, we need real people to give their opinions and perspectives about challenges and solutions. It’s 39 pages are rich with survey insights, case studies from B2B brands, a list of 25 top influencer marketing practitioners from major B2B brands, and much more. LinkedIn is a TopRank Marketing client.

Work Management 140

Work Management Marketing Management B2B Marketing B2B 140

Martech

DECEMBER 14, 2023

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. This case study underscores the importance of aligning martech with business strategies. It’s about making sure your marketing technology investments are more than just fancy tools.

Digital Experience Platform 120

Digital Experience Platform Marketing & Strategy Business CMO 120

Marketing Insider Group

FEBRUARY 26, 2020

In many cases, it fundamentally changes the way an entire business operates. When your employees feel that their thoughts, opinions, and feelings matter, they’ll be more open to adapting. Set up a quick consultation, and I’ll send you a free PDF version of my books. Digital transformation goes beyond simple modernization.

Digital Transformation 278

Digital Transformation Paid Search Agency Lead Ranking Startups 278

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods.

B2B Marketing 102

B2B Marketing Video Marketing B2B Thought Leadership B2B 102

Hubspot

MAY 7, 2024

Fortunately, this wasn’t the case. A recent empirical study exploring the impact of entrepreneurial traits and their implications for enterprise success finds: “ Strong positive co-relations between traits and enterprise success. The integration functions of this startup’s platforms were adaptable to the use case.

Enterprise Management 63

Enterprise Management Work Management Marketing Management Paid Search Agency 63

Marketing Craftmanship

SEPTEMBER 18, 2020

Countless research studies also suggest that many people who lose weight will regain all of those pounds within a year, and likely add more. On their journeys, they also must overcome self-imposed obstacles, and in my opinion, three of those are the same reasons marketing fails at most companies. Setting Unrealistic Expectations.

Enterprise Management 147

Enterprise Management Planning Work Management Marketing Management 147

Salesforce Marketing Cloud

AUGUST 21, 2023

Lumbet Bitini , Senior Marketing Cloud Consultant, Merkle DACH “I think generative AI is already having an impact on the ability to create content for A/B testing. Taylor Baker , Marketing Consultant/Owner, Resilient Innovation “I’ve used generative AI as an assistant, not as a copywriter. What still needs to improve?

Marketing AI 98

Marketing AI Email Marketing Generation Planning 98

Marketing Insider Group

JANUARY 16, 2020

In such a clear-cut case where quantity matters, it’s a no-brainer that you should plan at least that many posts without sacrificing quality. Use the advantage of online platforms and social media to gauge opinions and understand pain points – there’s always a discussion going on related to your industry somewhere on the internet.

Planning 317

Planning Conversion Top of Funnel Custom Publishing 317

Influitive

OCTOBER 11, 2015

“Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Sprout Social

MARCH 19, 2024

For example, you can anticipate customer needs and gauge opinions through social media listening to monitor chatter around your brand or competition. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

Marketing AI 109

Marketing AI Work Management Marketing Management Customer Satisfaction 109

Martech

JULY 22, 2022

Those of us who advise about martech stacks can go pretty deep on topics like service and platform boundaries and intersections, and we have strong opinions on what a future-proof stack should look like for any given enterprise. This often requires central martech teams to serve in a consultative way. Source: Real Story Group.

Enterprise Management 109

Enterprise Management Work Management Paid Search Agency Advertising Agencies 109

Marketing Insider Group

NOVEMBER 7, 2022

First step is always to start with the business case for your content marketing. While aligning to your business strategy is important, we find user-based research is more effective at driving marketing plans than internal opinions about which campaign messages are most important. Source: Edelman LinkedIn study on thought leadership.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Exo B2B

NOVEMBER 7, 2023

Part of the question is posed by Michael Brenner , CEO of Marketing Insider Group, who cites one of their studies (which I haven’t found yet). According to this study, only 2% of website traffic comes from social networks. But isn’t that always the case with marketing? So, yes, are social networks worth it?

Social Networks 52

Social Networks Network Marketing Marketing AI Social Marketing 52

Marketing Insider Group

OCTOBER 27, 2020

They may not have the final say, but their opinion counts. Content marketing conversions are, in most cases, more qualified, and they have a genuine interest in your solutions. An eye-tracking study from Nielsen discovered that viewers disregard global navigation because they associate it with ads. B2B Buying Isn’t Linear.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. Figure 6 features an email from Hinge’s partner Deltek in which they feature content for their consulting audience. Figure 6: Deltek’s Industry Newsletter to the Consulting Industry. Case Studies.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

ClearVoice

APRIL 23, 2020

People who offer an opinion. Case studies. Example 1: Woobox case study. Social promotion app Woobox offers a handful of case studies on their website to entice marketers to pull the trigger and give their service a try. Separate fact from fiction, opinion and propaganda. Buyer personas.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

NuSpark Consulting

NOVEMBER 3, 2019

It is at this stage when people are out looking for opinions, insights, answers and research data. The answers to their questions may be captured in datasheets, case studies, FAQs and product samples. You may choose to provide those answers in the form of, consultation, free trials and demos, reviews and testimonials or coupons.

Top of Funnel 100

Top of Funnel Lead Generation Tactics Generation 100

Heinz Marketing

JUNE 21, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Let’s face it, the B2B world can feel like a wild roller coaster ride sometimes, with market volatility throwing in twists and turns at every corner. Start with powerful case studies. To convey this value effectively and compellingly to your customers.

B2B Marketing 96

B2B Marketing B2B Advertising Agencies Paid Search Agency 96

Savanta

NOVEMBER 11, 2014

The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. Five years on, that’s still the case. Or as the 2014 GRIT report says “we need to steal a few plays from the consultancy industry”. Sadly only a select few seem to be listening.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies Research 120

Sprout Social

DECEMBER 6, 2023

It expands brand reach According to a recent study from Gartner , B2B buyers value third-party interactions 1.4 That can look like reading reviews, speaking to customers and of course, consulting influencers. If that’s the case, look into an influencer marketing tool, like Tagger. Here’s how.

Work Management 116

Work Management B2B Marketing Marketing Management Paid Search Agency 116

Optinmonster

APRIL 29, 2022

One of the best compliments you can give is to show that your business values your customers’ opinions. Request a Testimonial or Case Study. Another easy way to compliment your customers is ask them for a testimonial or case study. This shows that you take their opinion seriously. Generosity.

Lead Generation 95

Lead Generation Lead Ranking Generation Lead Scoring 95

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Marketing Insider Group

NOVEMBER 18, 2020

Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. According to multiple studies, visual recall is stronger than audio or text. Create Visual Content.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Seismic

JUNE 30, 2022

It means that I get to be who I am and celebrate those in my community who fought and continue to fight for my right to exist without persecution.” – Sergio Toranzo | Senior Solution Consultant I. Regional Vice President of Sales James Palmer also shared his opinion on allyship and the importance of combating microaggressions. “I

Work Management 52

Work Management Communities Case Studies Opinions 52

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers.

Paid Search Agency 289

Paid Search Agency B2B Sales Marketing & Strategy CMO 289

Contently

MAY 13, 2019

If we’d done a couple more case studies on our healthcare clients last year, for instance, I bet we would have closed five more deals. In our case, we’ve realized our sales enablement needs fall into a few buckets: Content and case studies that speak to key buyer concerns. Ten deals, easy.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

Hinge Marketing

FEBRUARY 27, 2020

Pulse articles can be used to post opinions or analysis of key research findings. This raw style of video has seen success in some industries like marketing and consulting. Interviews with research analysts — If you co branded a research study with another organization, you could interview one of their analysts on your podcast.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Contify

SEPTEMBER 28, 2020

These timely insights enabled our sales team and account managers to drive demand and generate revenue within their target accounts,” says, Strategy Consultant , Global Fortune-500 company. Read the case study here ? .

Marketing Management 52

Marketing Management Organization Churn Rate Thought Leadership 52

Heinz Marketing

MARCH 26, 2021

By Lauren Dichter , Marketing Consultant at Heinz Marketing. In a LinkedIn Learning course called Using Questions to Foster Critical Thinking and Curiosity , author and Master Certified Executive Coach Joshua Miller makes a compelling case for curiosity. Are met with opinions and feelings. Testing someone’s understanding.

Fulfillment 130

Fulfillment Intent Domain Opinions 130

Optinmonster

APRIL 6, 2023

An email call to action (CTA) is a button or a piece of text that encourages the reader to take a particular action, such as: Making a purchase Reading a case study, blog, or testimonial Filling out a form Downloading a resource Saving on a subscription And more!

Conversion Rate 70

Conversion Rate Conversion Examples Click Rate 70

Salesforce Marketing Cloud

MAY 2, 2022

People are more focused on purpose than I’ve ever seen in my entire career,” said Lisa McLeod, a consultant who has authored several books on identifying and activating an organization’s noble purpose. McLeod consults with companies to help them identify and activate their purpose. There are two reasons for that. Not anymore.

Allocation 98

Allocation Fulfillment Trust Marketing Consulting 98

Convert

JANUARY 10, 2023

We have the Founder and Head of Analytics + CRO of Rednavel Consulting , Ryan Levander , to guide us through that. You can do that by getting the opinion of others about your proficiency in CRO. Others, in this case, could be clients you did free work for or yourself (with evidence, of course) working on your own sites.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 52

Martech Advisor

MARCH 30, 2020

In both cases, you respect the users' right to reject or receive your marketing message. Groups bring together like-minded people to share views and opinions. If you are a B2B company, leverage video calls for free demos and direct consultations. You can't simply search for or buy contacts.

Marketing & Strategy 134

Marketing & Strategy Marketing Strategy Broadcasting API 134

Savanta

JULY 20, 2012

Importantly, by consulting them they’re more likely to put their weight behind the end result. Have a cast of memorable characters – include video vox pops from customers and case studies which emphasise this is not abstract or theoretical but reality. Be thorough. Ensure the approach can withstand scrutiny.

Case Study 120

Case Study Case Studies Opinions Research 120

Metadata

AUGUST 30, 2021

And showing your audience what you have to offer falls short of (in my opinion — and Simon Sinek’s) the ‘why.’. Practical application made us tie newly acquired information to real-life — in other words, the product launch to our own use case. Case study blog. Case study PDF. More budget-friendly option?

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

And showing your audience what you have to offer falls short of (in my opinion — and Simon Sinek’s) the ‘why.’. Practical application made us tie newly acquired information to real-life — in other words, the product launch to our own use case. Case study blog. Case study PDF. More budget-friendly option?

Work Management 52

Work Management Marketing Management Budget Programs Software 52