Martech

JULY 11, 2022

iOS 15 really messed with open rates. Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Refined email open rate reporting (beta). Payments object and reporting.

CMS Development 101

CMS Development Privacy Protection Open Rate Microsite 101

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. These early-stage emails should provide more information about your product or service. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Binary Demand

APRIL 19, 2024

Mobile open rate When crafting email content, consider both desktop and mobile users. of subscribers), 70% use iPhones, influencing mobile open rates. Click-to-open rate The click-to-open rate (CTOR) is a crucial metric for email performance. Open Rate When do you check emails the most?

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

SendX

FEBRUARY 26, 2021

In 2014, email marketing was 40 times more effective than Twitter and Facebook combined. According to Walker Sands , emails with subject lines that are 50 characters or less have a 12% higher open rate and a significantly higher click-through rate. Research has shown that welcome emails have an average 50% open rate.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Envy

DECEMBER 16, 2021

HubSpot’s email health tool is available in all products and plans. For example, if the open rate for a specific email is low, consider looking into ways to improve email open rates. What is the HubSpot Email Health Tool? What is an email sending reputation?

Hubspot 118

Hubspot Features Lead Scoring Lead Ranking 118

Webbiquity

FEBRUARY 5, 2021

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. This can be done by collecting their data ( forms, landing pages , product usage) and classifying them based on this data. Guest post by Dhruv Patel.

B2B Sales 261

B2B Sales Top of Funnel Conversion Peer-to-peer 261

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #2: Subject lines and open rates. Here are the most important email marketing stats around subject lines and open rates, along with a few tips for getting your emails opened. Jump ahead. Maybe a dozen?

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. How do you know if your email marketing efforts are effective?

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Contently

JULY 22, 2021

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. The newsletter averaged a healthy open rate of 15 percent. This one got a 28 percent open rate.

Storytelling 144

Storytelling Open Rate Newsletter Content 144

Biznology

SEPTEMBER 9, 2019

It also establishes the best time to send emails out to increase your open rates and response rate. is a gmail-based productivity application incorporates lots of other features to increase your workflow and business growth. It allows you to send emails and optimize them as you compose them in real-time.

Automation 130

Automation Tools SMS Top of Funnel 130

ClearVoice

SEPTEMBER 4, 2020

Across all industries, the average email open rate is 17.8 91 percent of marketers rate email as an “important” strategic channel. “Welcome” emails experience an average open rate of higher than 80 percent. Tuesdays see the highest open rates — and the highest unsubscribe rates.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Only B2B

JULY 7, 2023

How to Build a B2B Email List that Converts: Proven Strategies and Future Trends How to Build a B2B Email List from Scratch: Define your target audience: Identify the specific industry, niche, or market segment that aligns with your product or service. A study by GetResponse found that welcome emails have an average open rate of 82%.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Optinmonster

DECEMBER 28, 2023

68% of customers say that they follow brands on social media to stay informed about new products. The average email click-through rate is 2.6-3%. Similarly, the average email deliverability rate is 85.7%. Across most industries, the acceptable benchmark for email bounce rate is 2%. Here are the stats.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SendX

MAY 24, 2019

Once a prospect has already signed up to your list, you already know they are at least somewhat interested in your product or service, which makes the sales process that much easier. Why not continue to add value by offering them products and services that will further benefit them? First, help before you pitch.

Copywriting 151

Copywriting Tips Template Content 151

Optinmonster

MAY 2, 2024

Send sponsored or promotional messages about your new product updates. HubSpot tested this method of content delivery for about a month and found that Messenger broadcasts resulted in an 80% open rate and 13% click rate. Automate SMS notifications to existing customers.

Facebook 83

Facebook Paid Search Agency Business Click Rate 83

Litmus

AUGUST 9, 2022

Plus, with open rates becoming less of a reliable metric due to Apple’s Mail Privacy Protection (MPP), email marketers should be thinking about other ways to measure success—and that means shifting focus to engagement metrics. Social signals showcase live interactions with a product or service. Social signals. How it works.

Email Marketing 70

Email Marketing Social Marketing Privacy Protection Banners 70

ConvertKit

JUNE 27, 2022

When creators sell digital products, offer coaching or courses, or write a paid newsletter, they are earning a living online. But did you know that these sorts of products and courses account for just under a third of the revenue professional creators are generating? What your newsletter’s typical open rate is.

Open Rate 61

Open Rate Newsletter Click Rate Work Management 61

Martech

APRIL 15, 2022

For example, if you are trying to predict which products will be selling the best in the next quarter, you will have to be assured that you have at least a year or two of good, complete and accurate data. Anomalies such as product introduction, new data feeds and system changes should be noted and explored.

Analytics 108

Analytics Work Management Marketing Management Click Rate 108

Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Personalized subject lines can get up to 50% higher open rates.

Urgency Marketing 87

Urgency Marketing Open Rate Case Studies Click Rate 87

Martech

SEPTEMBER 29, 2021

The fact is there’s thousands of people out there who could buy your products or services, or influence the purchase of your products or services.”. I went to my CEO three months into my job and said we have a great corporate page, and we’re on LinkedIn, Twitter, Facebook, etc,” Prail explained.

Linkedin 116

Linkedin B2B Conference B2B Sales 116

Zoominfo

FEBRUARY 5, 2020

Companies have more opportunities to get their product in front of a potential customer wherever they may be. 85% of time spent on Twitter happens on a mobile device ( source ). 60% of people are inspired to seek out a product after reading about it ( source ). Welcome emails have an average open rate of 82% ( source ).

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. We already discussed the importance of getting high engagement rates. So if you have low open rates or read rates, your emails are at higher risk of being flagged as spam.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Webbiquity

OCTOBER 9, 2018

Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% Talk to them in this way, not saying how great features your product or service has to offer.

Paid Content 256

Paid Content Personalization Lead Ranking Marketing Analytics Tools 256

Litmus

FEBRUARY 1, 2021

Don’t : Recap your product or company’s amazing year without mentioning anything about the customer. The email itself had an incredible open rate of 47.8%! And we’ve done the research: Subject lines that include personalization can result in a 50% higher open rate. Maybe our audience isn’t active enough on Twitter.

Click Rate 64

Click Rate Open Rate Clickthrough Twitter 64

Optinmonster

AUGUST 7, 2020

With email marketing, B2B businesses can send content to subscribers to educate them about their product/service and convert leads into customers. Some of the industries with the lowest open rates include food and beverage, consumer packaged goods, and retail. Emails with personalized subject lines get a 26% boost in open rates.

Statistics 109

Statistics Email Marketing Planning Open Rate 109

Mailmunch

JUNE 9, 2021

I was scrolling through Twitter the other day and came across a tweet saying, “Email marketing is dead.” Welcome emails have a 60% higher open rate than other promotional emails with a 5x higher click-through rate than the other emails. . Interests (related to your services and/or products). I hardly think so. .

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

ViewPoint

JULY 26, 2018

She finds three of them covering different parts of their products and services. Testimonials are important today as each is thought of as a product/service review. Extracting the content based on a user’s need or job title can make a big difference in how a prospect accepts a product and company. Case studies. Email blast.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Valasys

NOVEMBER 15, 2022

Although the world of digital marketing has helped advertisers significantly, the world of direct mail still exists, and it can be quite productive in business. For conversion rates, advertisers can expect to see a 0.5 percent conversion rate with a direct mail campaign, and a 2.0 percent to 5.0

PPC 40

PPC Click Rate Open Rate Conversion Rate 40

SendX

SEPTEMBER 22, 2020

A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter? Your main task here is to make them discover your brand, not forget you and leave them with positive thoughts on your product. Welcome emails have one of the biggest open rates ( 82% ).

Email Marketing 195

Email Marketing eCommerce Newsletter Word of Mouth 195

Huptech Web

DECEMBER 14, 2023

organic click-through rate (First Page Sage, 2023) The SEO industry is forecasted to be worth almost $218 billion by 2030 (Forbes) Fast loading pages rank significantly higher than pages that load slowly (Backlinko) The first organic result on mobile searches gets 27.7% of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Martech Advisor

OCTOBER 31, 2019

The success of an email marketing campaign is measured by its deliverability and the subsequent metrics such as the open rate, click-through rate (CTR), and conversion rate. Wrong email addresses or expired domain names can lead to a high bounce rate. Keep Your Email List Clean. Closing Words.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

ConvertKit

NOVEMBER 20, 2020

This allows you to create strategic journeys that guide subscribers into taking an action , like buying a product, signing up for a live session, etc. Offering a discount works well for product-based businesses that want to both encourage new visitors to make their first purchase and build their email list at the same time.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Smashmouth Marketing

JUNE 24, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. As with other product reviews on Smashmouth, this will be an ongoing experiment.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

ClickZ

JULY 12, 2023

The marketing team actively collaborated with business stakeholders from different areas and teams including ecommerce, brand, digital marketing, product marketing and data privacy to develop and enforce these processes. Join the conversation with us on LinkedIn and Twitter.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

Hubspot

FEBRUARY 12, 2018

Twitter Followers. On Twitter, it really shouldn't be about the number of followers you have. Here are a couple of things to consider about your Twitter followers: Who is engaging? With FollowerWonk , you can compare your Twitter followers to those of your competitors. Email Open Rate.

Campaigns 78

Campaigns Planning Marketing Analytics Tools Click Rate 78

DotDigital

AUGUST 29, 2021

Email marketing is the branch of your digital marketing strategy that uses email to promote your brand, products, and services. You can keep customers on your mailing lists aware of new products, discounts, services, and more. billion email users in the world – nearly triple the amount of Facebook and Twitter accounts combined.

Email Marketing 85

Email Marketing Planning Marketing Automation Services Advertising Agencies 85

SocialPilot

FEBRUARY 26, 2024

AI can predict the outcome of marketing campaigns through historical data like consumer engagement metrics, purchase history, email open rates, on-page time, and more. By automating these processes, marketers can achieve higher engagement, improved conversion rates, and a better overall ROI from their email campaigns.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72