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Personalized content for more effective content marketing

Biznology

Many individual vendors and solutions – the Mailchimps and Leadlanders and Leadfeeders of the world – also have tools that many aren’t aware of. Content Marketing Digital Marketing Social Media Marketing Web Metrics B2B B2B marketing Behavior-Based Content Content marketing HubSpot Leadfeeders Leadlanders Mailchimps Marketo Pardot personalizationDon’t call them, they’ll call you.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Reviewed the LeadLander Reports: Site traffic was up 45% for the day. We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. The LeadLander search function, where you can search by strings in URLs is valuable as you can use it to track specific links. Day 1. Day 2.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Reviewed the LeadLander Reports: Site traffic was up 45% for the day. We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. The LeadLander search function, where you can search by strings in URLs is valuable as you can use it to track specific links. Day 1. Day 2.

A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark

JumpLead , Leadlander , LeadsExplorer and ProspectVision have similar functionality. There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. There are two classifications of this type of technology: Website ID: Tracking which firms or IP addresses visit your site. I like the search engine and search phrase features.

DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

Tags: geotargeting marketing automation leadlander lead management IP address lookup demand generation

Abandon Your Marketing Automation System!?

LeadSloth

Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. Tags: Demand Generation Email Marketing Landing Pages & Forms Lead Monitoring Sales Force Automation boomerang CRM Fusion Datatrim demandbase ExactTarget formassembly genius leadlander LEADSExplorer Lyris Netfactor ondialog Ringlead salesforce.com VerticalResponse I’m working on an interesting project right now: moving away from a marketing automation system. Smart or foolish? Background. How to Replace a Marketing Automation System? What Is Your Take?

What Determines Success for B2B in the Online World?

EMagine B2B Blog

This can all be defined through the use of a combination of analytics tools like Google analytics and marketing automation software like Marketo, Leadlander or Eloqua. In the world of the consumer, it is easy enough to judge success with your online marketing efforts. To put it plainly, success=sales. Even more obvious is success for eCommerce sites. Success+checkout thank you message. So what determines success? Traffic is not your most important metric. Visitor engagement with your site, quality of that experience, and custom KPIs are what matter. Onpage SEO is not enough.

Power Selling Tools: Things Every Startup Sales Team Needs Selling At a Startup

delicious b2bmarketing

Visibility into marketing results: LeadLander One of the most overlooked areas for a sales team is access to website analytics. LeadLander does a DNS lookup and comes back with the name of the company that owns the IPs that have been browsing your site. With LeadLander you can get realtime feedback on this. This is easier said than done. This is like drinking from a fire hose.

Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

Less directly, the company competes functionally with website visitor profiling / post-click marketing vendors such as LeadLander , LEADSExplorer , DemandBase and VisitorTrack , and even with demand creation service providers like oppSource. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

LeadLander is one of the most mature providers of what they term "real-time customer intelligence." LeadLander is a robust, proven platform that shows you who's been visiting your site, what they've been looking at, how much time each visitor has committed to reviewing various pages of your online collateral, the search terms used to find your site and more. Was that you?

Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job. It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. Now, how aggressively do I go after them? Do I pounce immediately? Pounce.

Web Leads – Pounce, Pause, Nurture or Wait?

Fearless Competitor

A few weeks ago I published a product review of Leadlander r. Guest post by Mike Damphousse of Green-Leads. Bio below. Since then we’ve had a great experience using it. For what it touts itself to be, it does a great job. It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. comment below).

Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

Combined with other tools such as LeadLander, LivePerson and Salesforce, the average sales exec can be armed to the teeth with the tools to track, nurture and accelerate the close of prospects. We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Does it work? sales genius

Genius.com Accelerates The Close Part 1 - Smashmouth Product Review

Smashmouth Marketing

Combined with other tools such as LeadLander, LivePerson and Salesforce, the average sales exec can be armed to the teeth with the tools to track, nurture and accelerate the close of prospects. We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Does it work? Smashmouth recommendation: Thumbs Up.

Genius.com Accelerates The Close Part 1 - Smashmouth Review

Smashmouth Marketing

Combined with other tools such as LeadLander, LivePerson and Salesforce, the average sales exec can be armed to the teeth with the tools to track, nurture and accelerate the close of prospects. We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Does it work? Smashmouth recommendation: Thumbs Up.

Turning Web Site Visitors into Paying Customers

delicious b2bmarketing

Ramos also notes that competition with other startups in the field is fierce withother start-ups, including Zoominfo , Leadlander , and Hubspot , is fierce. “How do you leverage otherwise anonymous traffic?&# asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Together, this offers clues about what the visitor might be interested in buying.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m I have checked out Hubspot and LeadLander. I found it to be sort of like the big brother to LeadLander. In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites.