Hubspot

FEBRUARY 8, 2018

Hopefully you have some idea of what your open rate is -- but do you know how you rank against the rest of your industry? Maybe your current rate is 20%. Find out how your email open rate compares to your industry. The overall average open rate across all industries is 32%. Let’s do some quick math.

Open Rate 96

Open Rate Sample Marketing Management Public Relations 96

Hubspot

JULY 12, 2019

I felt like a salesperson with this perfect prospect, but I couldn't find the words to convey how I could change this person's business. Ask yourself the following questions to find out: What action did the audience take to find themselves in this email drip campaign? Create the content (and personalize it). Open Rate: 44.3%.

Open Rate 83

Open Rate Campaigns Case Studies Case Study 83

PureB2B

JANUARY 24, 2017

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. There are three major factors that affect your email open rates: Subject line (does it compel users to open the email?).

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. without any personalization.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

NuSpark Consulting

JUNE 10, 2015

When it comes to generating leads, there are a few levels of interest a person might have in what you are providing. You have to think what will make you open the email. Do not be afraid of asking questions, you can create sense of urgency and make people wonder. It is all about pulling the leads down and making sales.

Open Rate 100

Open Rate Telemarketing Optimization Sales Qualified Leads 100

Webbiquity

APRIL 18, 2024

This post will answer those questions and more. Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn. Use Dynamic Content for Personalization We’re all overloaded with information, notifications, and emails. Personalized content that resonates with us is what stands out.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

SmartBug Media

FEBRUARY 25, 2022

One efficient way to close the deal is to use personalization for sales enablement. We utilize the HubSpot customer relationship management (CRM) platform, but many CRMs will have similar information that you can use to personalize your sales messages. Here are some ways to personalize your sales process.

Personalization 98

Personalization Top of Funnel Effectiveness Work Management 98

Marketing Insider Group

FEBRUARY 14, 2023

The average person receives 121 emails per day. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

SendX

NOVEMBER 10, 2020

And in case you don’t know, emails are effective in improving open rates. Sending Emails That Lack A Personal Touch Another crucial email marketing mistake you might be making is sending out generic and impersonal emails that seem to have been written by an uncaring bot. Personalization is not just a buzzword.

Email Marketing 361

Email Marketing Planning Tips Paid Search Agency 361

PureB2B

JUNE 9, 2022

A successful, personalized advertising campaign requires data. Knowing basic but key information about your target audience enables you to customize campaigns, resulting in potentially higher conversion rates and, ultimately, more revenue. Why Personalization Is Important for B2B Marketing Campaigns. It’s that simple.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

SendX

JANUARY 18, 2021

The core of email marketing for customer experience is focused around a basic question: "How can emails assist customers in fulfilling their own objectives while being equally efficient in the areas of their lives that the products/services in question touch?" Source: invespcro.com The advantages don't stop here.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Convert

SEPTEMBER 30, 2020

The best email a customer can receive is one that is personalized. Think about what makes you open an email from a business: is it because the email addresses you by your name? However, a personalized email goes beyond addressing a customer by their name. Get ready to boost your email open rates and click-through-rates!

Email Marketing 98

Email Marketing Personalization Automation Planning 98

Net-Results

MAY 12, 2021

I was scrolling through Quora the other day (as I often do), when I came upon this question: Why does personalization take such a large part in digital marketing? We want to be providing our leads with what they want to see and what will provide value to them — and you guessed it, that’s where personalization comes in!

Marketing Automation 67

Marketing Automation Automation Personalization Digital Marketing Funnels 67

Litmus

JUNE 8, 2021

This brings to mind the European Union’s General Data Protection Regulation (GDPR) which gives people the right to remove their personal data, therefore anonymizing it to marketers. Is the open rate dead? Many marketers have already considered the open rate a vanity metric, but we disagree. Automated nurture flows.

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

SalesIntel

SEPTEMBER 6, 2023

If you aren’t personalizing your outreach it’s time to start. Personalization is an extremely powerful tool for getting prospects to engage with you. This article will share why personalized outreach is imperative for successful b2b sales and how to do it the right way. The reason? – Epsilon 90% of U.S.

Outreach 40

Outreach B2B Sales Personalization B2B 40

Convince & Convert

SEPTEMBER 4, 2015

You may only hear from the agency a few times a week over email, a call every few weeks, and in-person a few times a year. But by approaching these questions with the goal of gaining valuable insight, each side of the equation can benefit from a closer examination of what goes on behind the curtain. No one likes the upsell.

Paid Search Agency 164

Paid Search Agency Advertising Agencies Ad Agencies Work Management 164

Adobe Experience Cloud Blog

NOVEMBER 14, 2018

As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and more marketing team discussions. Personalized Marketing Works. Why Do Consumers Respond Well to Personalized Marketing? How did this perform?

Personalization 134

Personalization Click Rate Loyalty Thought Leadership 134

Martech

OCTOBER 21, 2022

For years, core metrics like email open rates were a staple in nearly every email marketing program. But since Apple’s Mail Privacy Protection (MPP) went into effect, the reliability of the open rate has been called into question.

Email Campaigns 98

Email Campaigns Privacy Protection Email Marketing Webinar Metrics 98

Webbiquity

JANUARY 18, 2024

Try to answer questions such as which demographics have engaged most with your emails or what content has performed best. Personalize Your Approach to Build Long-Term Relationships You know your audience, so personalize your cold emails. As the name implies, GDPR considerations are more about the protection of personal data.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

ClickZ

MAY 23, 2019

More powerful personalization. Personalized product recommendations are a well-known AI use case. It helped the company recapture $1 billion in revenue in 2017, largely because it personalizes everything right down to the thumbnails you see on your homepage. Netflix’s aforementioned recommendation engine?

Marketing AI 75

Marketing AI Segmentation Email Marketing Personalization 75

Binary Demand

JUNE 12, 2023

Success requires personalized, targeted messages that highlight your brand’s strengths. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. The answer to your question lies in the statistics listed below. billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Success requires personalized, targeted messages that highlight your brand’s strengths. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. The answer to your question lies in the statistics listed below. billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 111

Open Rate Click Rate CAN-SPAM Advertising Benchmark 111

Marketing Insider Group

MAY 30, 2023

Personalize content. 71% of marketers say they find AI helpful for personalization, an essential element in today’s marketing content. AI can collect and analyze user data quickly and curate personalized recommendations for your audience.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

SmartBug Media

JULY 18, 2023

If you notice that your email deliverability might be in questionable territory, a place to start would be thoughtful segmentation. You might notice that your open rates are low (i.e., As your open rates creep up, you can start opening your campaign to those in the 60-, 90-, and 120-day windows.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

Salesforce Marketing Cloud

APRIL 25, 2024

Some have gotten off on the wrong foot with AI and feel wary of its usage and personal impacts. You may have noticed personalized recommendations on Netflix – a prime example of predictive AI. You may have noticed personalized recommendations on Netflix – a prime example of predictive AI.

Small Business Marketing 52

Small Business Marketing SMB Business Tips 52

ClickZ

OCTOBER 16, 2020

30-second summary: Advanced personalization in emails drastically improves open rate. Personalized email marketing is more efficient and effective. In a study Liveclicker did with The Relevancy Group, it was found that for every $1 spent on advanced personalization in email, you can expect to make around $20.

ROI 59

ROI Personalization Advertising Agencies Enterprise Management 59

Hubspot

MARCH 11, 2024

We’re in an age of email and message overload at work, but in our personal lives we’re constantly scrolling through short videos. Improve open rates by including video messages in your cold outbound outreach. At Intercom , adding personalized video into outreach sequences improved their cold email reply rates by 19%.

Video Marketing 73

Video Marketing Outreach Multi-Channel Work Management 73

Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. It Should Be Personalized. Add some personality. Ask for their help.

Urgency Marketing 89

Urgency Marketing Open Rate Case Studies Click Rate 89

Scoop.it

SEPTEMBER 21, 2023

There are quite a few reasons this could happen, which is why the average bounce rate for a website is between 40 and 70%. For instance, someone might leave after reading a blog post they found on Google because it answered their question. Using this strategy makes it easier to personalize curated content for each reader.

Curation 81

Curation Click Rate Content Open Rate 81

Scoop.it

FEBRUARY 15, 2024

With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site. Source But, of course, for subscribers to get to your site, you need a compelling subject line that entices them to open your email in the first place.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

SmartBug Media

APRIL 10, 2023

If you’re thinking about adopting SMS marketing, you may have some questions about how to develop and implement a strategy that works. Higher Open Rates SMS messages are so accessible that open rates are extremely high compared to email marketing. Invest in exceptional SMS marketing messages.

SMS 98

SMS Marketing & Strategy Marketing Strategy Planning 98

SmartBug Media

APRIL 18, 2023

By sending segmented emails based on customer behavior and preferences, brands can increase the chances that their emails will be opened and read. This could be educational content, exclusive discounts, or personalized product recommendations. Personalization Personalization plays a key role in adding value to your campaign.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

SmartBug Media

AUGUST 30, 2021

You can accomplish this by asking questions that allow your prospects to tell you more about the challenges they are facing and the goals they are trying to accomplish. The responses from your prospects will open the door for you to show them how your products or services can help them meet these challenges. Use personalization.

Top of Funnel 98

Top of Funnel Campaigns Zoominfo Open Rate 98

Televerde

JUNE 6, 2022

Use this guide on sales emails to find the best strategies for getting your audience to open and respond to your sales and marketing emails. Personalize your subject line and “From” line to encourage your readers to open the email. Treat emails like personal conversations with your prospects. Step 3: Offer Value.

Work Management 98

Work Management Marketing Management CAN-SPAM Paid Search Agency 98

Martech

MAY 24, 2023

Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders. The question becomes: What are the ones you should focus on?

Email Marketing 109

Email Marketing Gartner Peer-to-peer Privacy Policies 109

Optinmonster

JUNE 4, 2021

From GetResponse’s data, we learn that Tuesday has the highest open rate and click-through rate , making it the most popular day to send emails. Weekends were the least popular days to send emails, and they also had the lowest open rates. HubSpot’s peak time for email opens was 11 am.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131