Act-On

APRIL 26, 2024

And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty. Your instruments may not properly pick up your prospects when they’re out of market. If people opt out, we respect that. Sometimes we get 90%+ open rates, which we know isn’t right.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Webbiquity

OCTOBER 18, 2022

You can’t really avoid this except to be sure that you’re sending genuinely helpful, valuable, personalized email content. Use Double Opt-In. An effective way to reduce the number of invalid emails in your list is to ensure that those added to it have to opt-in multiple times. ” message to inactive subscribers.

Deliverability 282

Deliverability CAN-SPAM Opt-in Opt-out 282

Zoominfo

MAY 19, 2020

According to Spamhaus (a supplier of realtime threat intelligence), an unsolicited message is spam if, “the recipient’s personal identity and context are irrelevant because the message is equally applicable to many other potential recipients.”. Opt-Out Method. An opt-out can be as easy as an unsubscribe link.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Vision6

AUGUST 9, 2021

Text marketing makes sense for many businesses, particularly those that rely on building personal connections with their customers or send important and time-sensitive information. SMS has an open rate of over 99% , with most people reading an SMS within 3 minutes of receiving it. When you run out of credits, simply top it up.

SMS 98

SMS Personalization Opt-out Paid Search Agency 98

SendX

FEBRUARY 11, 2021

That’s why people love them and easily give out their emails in exchange for it. Your webinar attendee has to be particularly interested in the subject to give out their email, show up at a specific time and attend a 1-hour webinar. The attendees are far more likely to buy something from a person, who they trust.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

illumin

FEBRUARY 6, 2024

As text messaging became an essential part of most people’s daily communication, marketers began utilizing SMS marketing strategies to reach customers on their personal devices. Like email marketing, SMS marketing is a form of opt-in marketing. Text messages are personal and encourage strong interaction from recipients.

SMS 95

SMS Top of Funnel Paid Search Agency Mobile Advertising 95

Litmus

JANUARY 25, 2022

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability , and measuring high-level subscriber engagement. Open rate can also give you insight into your historical brand presence. Click-through rate (CTR).

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

Adobe Experience Cloud Blog

JULY 27, 2018

Sending an email can be as good as having a real conversation with a person. If you are a business using email for your marketing activities, you must be adding personal touches to your emails to make it look and sound more tailor-made and relevant. Why personalize? Lack of personalization may cost organizations up to $2.5

Personalization 94

Personalization Click Rate Open Rate Opt-out 94

SmartBrief - Marketing

MARCH 10, 2024

There are a host of elements that can be personalized via segmentation to maximize opens, reads and clicks. The most crucial step for CAN-SPAM compliance is to maintain opt-in records for all email newsletter recipients. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

Newsletter 106

Newsletter Practices Analytics Optimization 106

SendX

MARCH 30, 2020

Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list). Yes, personalization and segmentation can be done. It doesn’t have any personalization, or private discount so it’s pretty clear it was blasted. And bulk email rates are cheaper than regular ESP subscription.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

Convert

SEPTEMBER 30, 2020

The best email a customer can receive is one that is personalized. Think about what makes you open an email from a business: is it because the email addresses you by your name? However, a personalized email goes beyond addressing a customer by their name. Get ready to boost your email open rates and click-through-rates!

Email Marketing 98

Email Marketing Personalization Automation Planning 98

SendX

MARCH 30, 2020

Email is sent only to legit subscribers (opt-in list). Yes, personalization and segmentation can be done. It doesn’t have any personalization, or private discount so it’s pretty clear it was blasted. You save time - because you are not doing any segmentation, heavy personalization or automation.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Binary Demand

JUNE 12, 2023

Success requires personalized, targeted messages that highlight your brand’s strengths. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Consider branding, personalization, interesting content, calls-to-action, and mobile responsiveness.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Success requires personalized, targeted messages that highlight your brand’s strengths. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Consider branding, personalization, interesting content, calls-to-action, and mobile responsiveness.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Litmus

JUNE 8, 2021

This brings to mind the European Union’s General Data Protection Regulation (GDPR) which gives people the right to remove their personal data, therefore anonymizing it to marketers. Is the open rate dead? Many marketers have already considered the open rate a vanity metric, but we disagree. Automated nurture flows.

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Make sure to set an “Out of Office” autoresponder. Bounce Rate. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. Double Opt-In. A/B test it!

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Webbiquity

JANUARY 18, 2024

Personalize Your Approach to Build Long-Term Relationships You know your audience, so personalize your cold emails. Using an actual person’s name means the message is much less likely to appear as coming from a soulless corporate entity. You must provide a clear opt-out option for recipients to stop receiving messages.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

SendX

NOVEMBER 8, 2019

First off, personalization is key. After all, how often do you open letters addressed to “The Resident at.”? In fact, personalizing subject lines can increase open rates by 50%. Either way, these old accounts are hurting your open rates by diluting the quality of your email list. I know I don’t.

Open Rate 255

Open Rate Practices Best Practices CAN-SPAM 255

Martech

OCTOBER 30, 2023

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. This happens when your subscribers opt in through a sign-up form.

Email Marketing 112

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 112

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. Not at all. Skim : 2-7 seconds.

Open Rate 108

Open Rate Peer-to-peer Privacy Policies Click Rate 108

Zoominfo

MAY 19, 2020

According to Spamhaus (a supplier of realtime threat intelligence), an unsolicited message is spam if, “the recipient’s personal identity and context are irrelevant because the message is equally applicable to many other potential recipients.” An opt-out can be as easy as an unsubscribe link. You can still be clever, however.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

SendX

MAY 14, 2020

Besides, 74% of marketers say personalized emails trigger more customer engagement. A study suggests that emails with personalized subject lines get 26% more opens. Studies have shown that personalized emails have great conversion rates. Studies have shown that personalized emails have great conversion rates.

Segmentation 347

Segmentation Practices Best Practices Click Rate 347

Navigate the Channel

AUGUST 1, 2023

From open rates and click-through rates to bounce rates and conversions, these metrics help marketers understand how recipients engage with their emails. Assessing Bounce Rates and Unsubscribes Bounce rates refer to the percentage of emails that failed to deliver successfully to recipients’ inboxes.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Blue Flame Thinking

SEPTEMBER 13, 2021

This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. Honestly, this trend will likely continue, and subsequent iOS updates will probably further restrict access to personally identifiable demographic and location information from these users.

Privacy Protection 97

Privacy Protection Privacy Open Rate Opt-out 97

Lake One

AUGUST 25, 2023

What led them to opt in? Tip #3: Get Personal The idea of segmentation has been around for decades, but only some companies leverage segmentation factors as deeply as they can. Everyone who’s opted in for your emails is probably interested in general biking content – to a degree. For example: Do your open rates need improvement?

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? For one, SMS messages have a nearly 100% open rate , which means your audience is much more likely to see your text message than your email (average open rates for emails are around 22% ). It’s something 6.57

SMS 108

SMS Marketing & Strategy Marketing Strategy Planning 108

Valasys

OCTOBER 10, 2023

Mass text messaging has emerged as a powerful tool in the digital age, allowing companies to engage with customers in a more personal and immediate manner. This technique allows businesses to send out important updates, promotions, or reminders to their subscribers, instantly and cost-effectively.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

Martech

FEBRUARY 21, 2024

Segment customers based on their demographics and purchase history to create personalized experiences. Engagement data (email open rates, social media engagement, etc.) AI can help personalize content and product recommendations for individual customers based on their preferences, purchase history and other factors.

Marketing AI 93

Marketing AI Optimization Allocation Customer Satisfaction 93

ClickZ

MAY 23, 2019

What about the disengaged subscriber who’s on the verge of opting out? These segments call for more nurturing than more generic email communications sent out to, say, all the 25- to 40-year-old men in Atlanta who bought shaving cream last month. More powerful personalization.

Marketing AI 75

Marketing AI Segmentation Email Marketing Personalization 75

Martech

OCTOBER 31, 2023

The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient. In addition to ruining your open rate statistics, these systems can prevent crucial messages from reaching your customers.

Work Management 99

Work Management Marketing Automation Services Marketing Management Deliverability 99

TaylorMadeIn KEW

MAY 27, 2018

25 th May has now come and gone, and in the run-up to GDPR implementation we’ve all been bombarded with opt-ins/opt-outs and updated privacy policies from every company who might hold our personal data. Sure, it’s been shown that personalised emails, for example, have a much higher open rate.

B2B Marketing 69

B2B Marketing Personalization B2B Paid Search Agency 69

DotDigital

JUNE 14, 2021

But digging deeper, there is much to celebrate as responsible marketers are rewarded for valuing personal data and building customer trust. There has been a flurry of conversations among marketers about the merits of open rates since the announcement. In essence, open rates are a vanity metric. What can you do?

Privacy 98

Privacy SMS Opt-out Open Rate 98

Scoop.it

FEBRUARY 15, 2024

With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site. Just to prove my point, check out the stats below. You also need to personalize your emails to ensure you send relevant content.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Unbounce

DECEMBER 9, 2021

And what better way to say hello than to send out a warm, personalized email? As your brand’s first impression, welcome emails should be informative, engaging, and friendly to start the relationship out strong. And as a business or marketer, it’s all about making good first impressions—or else it’ll be “Goodbye!”

Impressions 129

Impressions Examples Landing Pages Opt-out 129

ConvertKit

NOVEMBER 20, 2020

Without an email list, you might lose out on potential clients or customers just because they found you at the wrong time. Letters feel inherently special and deliberate because it’s one person taking the time to write something well-thought-out to another person. You can personalize everything. Remember letters?

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Zoominfo

JANUARY 14, 2019

Here’s the problem—emailing inactive users impacts open rates. If your open rates drop low enough, internet service providers (ISPs) take note and your email reputation will suffer. For one, you can stop sending them the same emails as your active subscribers, which will keep your open rates from dropping.

Zoominfo 166

Zoominfo Open Rate Marketing Automation Services Click Rate 166

Smarte

NOVEMBER 10, 2021

But, there have to be some measures put in place to prevent misuse of this personal data. Since GDPR came into effect, it has changed the way businesses operating in the European Union (EU) handle personal data. Marketers need to work harder to access personal data and use it. This is huge! Why businesses should care about GDPR.

Work Management 98

Work Management Opt-out Marketing Management Opt-in 98