Webbiquity

OCTOBER 25, 2021

With all the emphasis on digital marketing today, it’s easy to overlook the promotional potential for old-school, printed offline marketing materials. A poster that is well-designed and well-made can easily attract attention, meaning you can get your brand and message in front of thousands of people. Guest post by Kerry Harrison.

Creativity 282

Creativity Business Banner Ads Banners 282

Webbiquity

FEBRUARY 17, 2022

Traditional marketing is alive and well , and ignoring old-school marketing tactics can mean your business is missing out. There’s nothing wrong with asking for help, particularly if you have a small marketing staff or lack expertise in specific areas, such as graphic design or SEO. Traditional Marketing Isn’t Dead.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

Velocity Partners

MARCH 28, 2024

Which leads us (excuse the pun) to what ABM should do, which is apply modern tools and processes to an old strategy: find your friends and nurture those relationships. In your head, you’re now hearing Angela Lansbury sing “Tale as old as time” … well, you are now). Do this and selling will be easier, because it’s win-win.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Best Practices 78

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Transform old blogs into videos. What will be worth their time?

B2B 362

B2B Paid Search Agency Guidelines Content 362

Litmus

MARCH 6, 2024

While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance. What is conversion-centered design? Show me how.

Design 97

Design Conversion Urgency Marketing Cross-Selling 97

Martech

SEPTEMBER 15, 2023

Live (or die) by ROI to design a new budget. At MIG, we encourage our clients to continue creating blog posts while we supply a steady stream of articles that we fine-tune for SEO. Repurposing old content should already be a part of your content marketing strategy. The more content, the better! Reuse and recycle.

Terms and Conditions 117

Terms and Conditions Content Paid Search Agency Marketing Agencies 1 117

Marketing Insider Group

JANUARY 2, 2024

With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. This means our Websites Blogs Email newsletters When you build your presence on your own channels, you’re creating a home base.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Marketing Insider Group

JULY 13, 2020

Are you taking advantage of the massive benefits of blogging for business? The truth is, having a blog is one of the best ways to connect with your audience. Check out all the ways a blog can help your business grow. And I also included a handful of blog example I love. How Can My Business Benefit from Blogging?

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

Marketing Insider Group

FEBRUARY 7, 2023

Brand messaging frameworks keep blogs , podcasts, videos and other content aligned. Consistent messaging, design, products and content will also highlight your brand’s core values and resonate with your target audience. How old are they? This helps set your products and services apart from competition. Content Creators.

Brand Identity 203

Brand Identity Branding Word of Mouth Guidelines 203

BOP Design

SEPTEMBER 16, 2020

A common question we get at the start of a B2B web design project is, “How can we maintain our SEO during a website redesign?” If your SEO strategy is even only 2 years old, you can identify new keyword opportunities to include on any new website pages in your redesign. Match Up the Structures of the Old and New Websites.

SEO 116

SEO Marketing Websites Tips B2B 116

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. Best known as the premier provider of enterprise-class live event production and management platforms, G2Planet also provides a virtual event platform designed for larger organizations with sophisticated needs.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future.

Statistics 93

Statistics Paid Content Stats Blogger 93

Marketing Insider Group

FEBRUARY 10, 2021

Improve the user experience online (with web design and development). Even your blog posts can communicate your VP. On their blog, Mint backs up their value proposition by providing free information on budgeting, credit, financing, money audits, saving, financial planning, etc. Guide your business to define its culture better.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Marketing Insider Group

JULY 31, 2023

It’s a way of delivering software that’s a bit different from the old school method. Video Source: Dan Martell Vertical SaaS When we talk about Vertical SaaS, we’re talking about software that’s designed for a specific industry or market. And why are so many organizations using them? Watch the video below.

Verticals 197

Verticals Work Management Marketing Management High Quality Lead 197

Martech

APRIL 18, 2024

LLMs and the app ecosystem they support Back in the good old days, dozens of social media listening tools sprung up in hopes of helping marketers tackle the challenge of social media marketing. This basic chart was created using a community GPT as part of ChatGPT’s pro subscription called AI Diagram Designer: Smart Mind Map & Chart Maker.

Marketing AI 132

Marketing AI Paid Search Agency Generation Enterprise Management 132

Webbiquity

JANUARY 12, 2022

An even more powerful idea is for a business to recycle its old products. Designing products for recycling and giving users an easy way to return them (perhaps even offering a discount on your newest model) is great for your brand image, the environment, and ultimately your bottom line.

Paid Search Agency 299

Paid Search Agency Companies Advertising Agencies B2B 299

Optinmonster

AUGUST 23, 2023

Fewer low-performing articles are under one month old, while more are in the 12-month-old group. 23.84% of high-performing blogs are published every day. Only 16.73% of high-performing blogs were difficult to read, while 33.45% were easy. Regularly updating content can help maintain its performance.

Statistics 76

Statistics Content Marketing Marketing Analytics Tools Lead Scoring 76

Contently

JUNE 16, 2022

Purdue Pharma went to great lengths to disburse false information, including a multi-facted marketing campaign designed to alter the medical community’s opinions about the risks. Digital content is like the online equivalent of playing the old telephone game. The result of this misinformation? Get on the phone.

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

seo.co

FEBRUARY 2, 2021

This rebrand may be because you are moving to a new domain, keeping up with the latest design trends , or going through a merger and acquisition. At the same time, 75% of the customers judge a company’s credibility based on their website design , making it imperative to focus on rebranding efforts from time to time.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

Contently

DECEMBER 11, 2019

Most are bland, by design. Census Bureau shows America is becoming a more diverse nation, especially among people between 18-39 years old, why do images like this still exist for companies to pluck and put on their sites: We can all see the elephant in the room—the South Asian man showing his colleagues something on his laptop.

Content 217

Content Communities High Quality Lead Act-On 217

Martech

DECEMBER 5, 2022

Her first email marketing job with ExactTarget (now Salesforce Marketing Cloud) got her hooked on the data-centered rationale behind email design. Read her blog here. Company: Holistic Email Marketing Website: Holistic Blog Twitter: @KathPay (7.8K Ryan is truly an old-hand at email marketing. followers). Ryan Phelan.

Email Marketing 121

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 121

ClearVoice

FEBRUARY 25, 2023

We also recommend doing some good old-fashioned incognito Google searches, too. Is a pillar or core page competing with a less-important page (say, an old blog post) for the same query? It designates the “master” or main page for the keyword — the one you want to appear in search results.

SEO 97

SEO Content Keywords Tagging 97

Contently

APRIL 4, 2023

There’s nothing worse than going to a website and realizing the link you clicked on is four years old, and all the information within the article is terribly outdated. Start by considering content that is at least six months to one year old (depending on your posting frequency).

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Exo B2B

MAY 29, 2023

Good old-fashioned marketing research still exists, and here are some pointers to where and how you should be integrating it right now. A good old “Google Form” may also be suitable, albeit with more limited functionality (only 9 question types, few pre-designed questionnaire templates).

Marketing AI 52

Marketing AI Research Planning Customer Satisfaction 52

Liveintent

FEBRUARY 11, 2022

“My daughter just became old enough (sturdy enough) to share a bath with her brother, so it’s been fun watching her try to splash him/climb out, then when they get out have a little dance party before the nighttime wind down. ” Justin Senno , AVP, Customer Success. ” Kayla Alarcon , Associate Graphic Designer.

Spending 127

Spending Act-On Communities Course 127

BOP Design

JANUARY 4, 2022

Just as we are always on the hunt for new, innovative content marketing ideas for B2B brands, there are several old, outdated content marketing tactics that are cringeworthy and we wish would just disappear. Sales Pitches Disguised as Blogs. Your target market is looking for information about your products or services.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Thinkers360

MARCH 31, 2024

At a Glance Gijs van Wulfen, Keynote Speaker, Innovation Institute Focus Areas : Innovation, Design Thinking, Creativity. This, now proven, methodology combines design thinking and business thinking and structures the start of innovation. Highlighted Content : Why People Reject Ideas , Seven Essential Elements for X-Factor Ideas.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Opt-out Opt-in 52

Martech

SEPTEMBER 9, 2022

” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. “What was once working just isn’t any more.” Connections and community.

B2B Marketing 112

B2B Marketing Work Management Marketing Management Peer-to-peer 112

SmartBug Media

DECEMBER 15, 2021

Recently, HubSpot developed a blog listing tool that gives marketers more control over editing the listing view of blogs within a page. These options allow marketers to arrange blog post layouts in a way that isn’t simply a feed of the most recent posts, but rather handpicked features. Customize the Design.

Hubspot 97

Hubspot Tips Banners Lock-In 97

Heinz Marketing

MAY 26, 2021

They offer free online training in subjects like Email Marketing, Digital Advertising, Business Analytics, Graphic Design, Sales Enablement, and more. Last, but definitely not least are good old fashioned blog posts (like the one you’re reading right now!).

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133

Litmus

FEBRUARY 3, 2023

I had a couple of design jobs on my resume, had learned enough HTML to build a very old-fashioned webpage, and had garnered enough CSS to fancify a MySpace profile. I really didn’t know anything about the specifics of design and development for email or the craft of email marketing itself.

Customer Surveys 82

Customer Surveys Email Marketing Peer-to-peer Planning 82

ClearVoice

DECEMBER 8, 2021

B2C Marketing Trends: TeePublic goes old school with its throwback “Rewind to Classic Designs” campaign. The post December’s Top Digital Marketing Trends with Examples appeared first on ClearVoice Blog. Take a breath, reader. December’s Top Digital Marketing Trends with Examples Click To Tweet.

Trends 115

Trends Examples Paid Search Agency Advertising Agencies 115

Kapost

DECEMBER 5, 2018

Every Sunday morning, I wake up, drag my tired old dad body to the kitchen, and begin my family’s Sunday morning ritual of making pancakes. The post Copy, Design, and Pancakes: What Breakfast Can Teach You about the Content Creation Process appeared first on Kapost Content Marketing Blog. For the record, they’re from.

Process 103

Process Design Content Content Marketing 103

Top Rank Marketing

NOVEMBER 13, 2023

So, instead of cramming your blog post full of keywords, write something that is actually useful to your customers and you will be rewarded with additional organic traffic. The post Why Content Marketing Is Important for B2B Brands appeared first on B2B Marketing Blog - TopRank®. It can play a critical role!

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

DAGMAR Marketing

NOVEMBER 30, 2023

As we begin to transition out from the old and in with the new, it’s time for us to imagine what our future without third-party cookies will look like, and what new ways we can consider to reach our target audience effectively without them. Ready or not, Google has already started phasing out third-party cookies.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

Salesforce Marketing Cloud

MARCH 20, 2024

Corpus data Corpus data includes written or spoken data from books, newspapers, articles, websites (including blogs), academic papers, and more. Two distinct benefits: Scraping tools can be designed to run in real-time, meaning the information is always up to date, and they can also be tailored to specific domains or areas of expertise.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Martech

JULY 10, 2023

With the right tools, you can build, design, write copy for, optimize and publish an entire website with a fully populated blog in under two hours. While the benefits of using AI for practical marketing tasks, like writing blog posts or emails, are apparent, the true power of these new tools is the ability to scale personalization.

Marketing AI 133

Marketing AI Paid Search Agency Trends Copyright 133