Webbiquity

MARCH 17, 2021

With the help of Prowly, you can create online newsrooms, and share access to projects, to improve collaboration. Here you can access plenty of different features, whether it’s improving your press releases , or discovering new media contacts. 5) Virtual events become increasingly important.

PR 271

PR Trends Ethics Public Relations 271

Buzz Marketing for Technology

JUNE 27, 2008

Newsroom. << << Newsroom Home. MIT Sloan > Newsroom > Articles > Understanding productivity in the Information Age. Academic Programs. Faculty & Research. Executive Education. Corporate Connection. About MIT Sloan. Press Releases. Press Clippings. Expertise Guide. Publications. MIT Sloan Spotlight.

Product 100

Product Peer-to-peer RSS Press 100

Sword and the Script | B2B

JANUARY 30, 2024

Marketing has always made content, but acting like a media site or newsroom is what changes things. Subscribers are what makes content marketing different The problem that this survey revealed is one of the reasons why subscribers are so important. A subscribed audience is what distinguishes content marketing from marketing.

Customer Surveys 75

Customer Surveys Email Marketing Planning Act-On 75

Convince & Convert

JUNE 19, 2014

Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results. According to Fast Company , a team of 20 from Google Trends and R/GA London will work out of a dedicated World Cup Newsroom in the company’s San Francisco office.

Trends 151

Trends Google Storytelling Curation 151

Brandpoint

OCTOBER 12, 2020

Q: Are newsrooms still looking for MATs right now? Newsrooms are shedding staff , as thousands of journalists have been laid off or furloughed. Generating media placements will continue to get easier as the communal mindset shifts to the upcoming holiday season. What about in 2021? The demand is higher than ever.

PR 139

PR Distribution Paid Search Agency Content 139

Moz

APRIL 29, 2021

Most brands aren’t operating full newsrooms and don’t have the capacity to cover breaking news, but there are still ways to participate in relevant, newsworthy conversations — and surveys are a great option. See how you can utilize surveys to add value to conversations, and earn the interest of writers at top publications.

Customer Surveys 75

Customer Surveys Conversion Trends Ad Building 75

Brandpoint

AUGUST 17, 2022

Q: Are newsrooms still looking for MATs right now? Newsrooms are shedding staff , as thousands of journalists have been laid off or furloughed. Generating media placements will continue to get easier as the communal mindset shifts to the upcoming holiday season. What about in 2023? The demand is higher than ever.

PR 90

PR Paid Search Agency Distribution Thought Leadership 90

Hubspot

MARCH 5, 2014

Cisco, Intel, Microsoft, and Oracle all operate newsrooms. We also explain the structure of a newsroom, and how to map that structure to a corporate environment. To learn more about building a newsroom inside your company, check out the form-free brand journalism guide. Maersk, the shipping company, has a news operation.

Paid Search Agency 28

Paid Search Agency Companies Ad Building CMO 28

Parse.ly

NOVEMBER 16, 2023

has First Click, Linear, Last Touch, and Last Post Touched attribution models that are easy to understand, accessible, and loved by newsrooms and marketers worldwide. This will also create confusion or discrepancies across different teams and reports when there’s a lack of proper oversight and governance.

Features 64

Features Google Marketing Analytics Tools Marketing Report 64

Walker Sands

AUGUST 12, 2021

The truth is that there’s an inherent tension between our job as PR professionals and the work of our newsroom counterparts. With that in mind, here are four ways you can make PR work for both your organization and newsrooms: Know your goals. PR isn’t always the right move for your organization.

PR 52

PR Storytelling Marketing Report Open Rate 52

Parse.ly

FEBRUARY 14, 2023

Managing a digital newsroom is hard work. We have a TV set up in the newsroom showing the real-time overview screen so we have lots of eyes watching for trending posts that we can capitalize on, whether it be another round of social circulation or reaching out for content syndication. is “good news” for newsrooms Parse.ly

Work Management 52

Work Management Comparison Tagging Eye-Tracking 52

Walker Sands

APRIL 10, 2024

Sabin noted that to counter the shrinking of the newsroom, more emphasis is being placed on ensuring reporters position themselves as experts in their subject matter and as go-to thought leaders. From a freelancer perspective, Sheng weighed in that she has also seen budgets declining or pausing, which can be very difficult.

PR 52

PR Media Ad Building Word of Mouth 52

Hubspot

MAY 25, 2011

One of the best ways to maximize your business' potential to generate inbound PR coverage is through a carefully crafted social media newsroom. Instead, clearly position contact info at the top of your newsroom, and include multiple methods of communication – an email address, a phone number, even a Twitter handle! Keep it fresh!

PR 28

PR Social Media Media Blogger 28

Seismic

DECEMBER 1, 2020

For more details on the acquisition, visit Seismic’s Newsroom for our press release. I’m also thrilled that Grapevine6’s full team will join Seismic, including CEO Mike Orr, who will continue leading the LiveSocial team. Learn more about Seismic LiveSocial here.

Acquisitions 89

Acquisitions Social Media B2B Sales Press 89

MarketMuse

NOVEMBER 1, 2019

How MarketMuse Newsroom can help create more informative content that your audience and Google will love. The post MarketMuse Newsroom and the Latest Google News Algorithm Update appeared first on MarketMuse.

Google 8

Google Content 8

NetLine

OCTOBER 16, 2023

For more information on our partnership, please visit our Newsroom. As the digital marketing landscape continues to evolve, ON24 and NetLine stand ready to help B2B marketers supercharge their reach and ROI, ultimately advancing their success in the competitive world of enterprise marketing.

Enterprise Management 52

Enterprise Management B2B Marketing B2B Marketing Automation Services 52

Contently

NOVEMBER 9, 2016

How can you build a global newsroom with the right people? In this webinar, we talk to Journey editor-in-chief Jay Moye to explore five questions that all brands need to answer if they’re trying to publish globally: How local do people expect your brand to be? Who ultimately gets to make decisions that have an international impact?

Webinar Metrics 112

Webinar Metrics Content Impressions Brand Identity 112

Contently

MAY 18, 2018

They also burn out writers and breed discontent in a newsroom. If you teach yourself basic SEO, you’ll become a formidable voice in the newsroom whenever an editor suggests something grayhat (or worse, blackhat). ”) will drive down engagement time on your site. You just have to show up to their internal tutorial sessions.

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

Contently

MARCH 6, 2018

These are boring, formulaic assignments usually given to cub reporters in newsrooms as a form of hazing before they move up the ranks. The best stories began with a personal anecdote or a vivid scene that marketers could relate to—like this confessional about my biggest shortcomings or this profile of Marriott’s newsroom.

Content 167

Content Linkedin Facebook Analysis 167

Parse.ly

OCTOBER 20, 2021

They’re coming from a place of empathy—as marketers, editors, and former newsroom people ourselves, we know that the vast majority of us have struggled to prove the impact of our work in real, tangible metrics. Can you be ironclad in your certainty that you justify your salary? . These questions aren’t meant to scare you.

Conversion 52

Conversion Content Lead Ranking Newsletter 52

Hubspot

AUGUST 8, 2014

So when it comes to building a corporate newsroom, why not learn from the people who do it best? To get the inside scoop of how the HBR newsroom works, we had the pleasure of speaking with web team''s editor, Katherine Bell.

Work Management 28

Work Management Custom Publishing Social Media Research 28

Parse.ly

AUGUST 26, 2021

“Starting that shared vocabulary was important…it’s important our newsrooms understand the importance of these blended engagement metrics,” he explained. Their goal was to build a team of journalists who coupled newsroom knowledge with data science. Gannett knew they needed to become more data-driven in their editorial processes.

Analytics 52

Analytics Work Management Content Marketing Management 52

Salesforce Marketing Cloud

MARCH 13, 2023

To dig deeper, read the newsroom article on our recent pay adjustments. Watch and listen below to some incredible equal pay trailblazers — Billie Jean King, Patricia Arquette, and Lilly Ledbetter herself — from our World Tour event and learn how Salesforce is working to close the pay gap.

Correlation 98

Correlation Barriers Practices Statistics 98

Liveintent

JULY 14, 2022

Local news publishers have had a tough time surviving the pandemic, with more than 100 local newsrooms having closed by 2021. With that in mind, let’s take a closer look at how email can play an important role in local publishers’ monetization and growth strategies. The local publisher challenge – and opportunity.

Marketing & Strategy 62

Marketing & Strategy Advertising Agencies Newsletter Custom Publishing 62

Salesforce Marketing Cloud

JUNE 9, 2022

Plus, learn about a career in digital marketing and find free resources to grow your marketing career on the Salesforce Newsroom. Discover more about how Trailhead sets up an equal path for anyone to supercharge their marketing skills in the Salesforce ecosystem. The Trailblazer Blog.

Enterprise Management 98

Enterprise Management Advertising Agencies Marketing Management Peer-to-peer 98

RebelMouse

APRIL 22, 2020

Funds will range from the low thousands to tens of thousands depending on the size of the newsroom, according to Google. The search engine announced a global Journalism Emergency Relief Fund through the Google News Initiative to support journalism during the crisis. The application window begins on April 15, 2020 and ends April 29, 2020.

Google 52

Google Paid Search Agency Advertising Mediums Communities 52

ClearVoice

AUGUST 3, 2021

Most importantly, journalistic groups and organizations promote strong ethical standards with writing and reporting, as well as hold newsrooms accountable to ensure that there is equality and that they are diverse and inclusive. The Benefits of Getting Involved in Professional Journalism Groups and Organizations. Poynter Institute.

Organization 104

Organization Press Ethics Thought Leadership 104

Contently

MARCH 31, 2017

We didn’t want to actually create a newsroom inside the company, because it wasn’t feasible, and it wasn’t the right approach,” Marco Bardazzi, executive VP for communications at Eni explained a few years ago.

Ad Building 115

Ad Building Brand Identity Branding Storytelling 115

RebelMouse

APRIL 22, 2020

Funds will range from the low thousands to tens of thousands depending on the size of the newsroom, according to Google. The search engine announced a global Journalism Emergency Relief Fund through the Google News Initiative to support journalism during the crisis. The application window begins on April 15, 2020 and ends April 29, 2020.

Google 53

Google Paid Search Agency Advertising Mediums Communities 53

Trade Press Services

MARCH 11, 2024

He is the leader of a newsroom with 130 journalists and sets the direction for the company’s 35+ market-leading B2B publications for over two million subscribers. Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Buffer

JUNE 16, 2022

She shared a video detailing her experience and interest in interviewing for a TikTok Newsroom position. rianasingh_ Hey @TikTok @tiktok creators @TikTok Newsroom I’d love to work for you! ” TikTok creator Riana Singh is one of many people creating content on social media with the aim of getting hired.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Parse.ly

JUNE 13, 2019

It requires that membership become a strong part of the culture in your newsroom. It’s not unlike the evolution of audience and analytics in digital newsrooms from something seen as specialized and arcane to something that drives daily decision making. Getting inspiration for membership models.

Paid Search Agency 58

Paid Search Agency Media Companies Communities 58

Contently

APRIL 28, 2017

Production calendars and workflows are practically a necessity at this point, and media companies such as Vox and The Washington Post have invested in software to improve the speed of their newsrooms. They’re doing it because they understand that improving production speeds means improving revenue.

Content Marketing 145

Content Marketing Marketing Management Content ROI 145

Walker Sands

OCTOBER 12, 2021

The same goes for my Walker Sands colleagues who have also made the move from the newsroom to PR, and we’ve made it our mission to help our clients avoid committing the same mistakes. Bad PR pitches do the exact opposite of their goal. Instead of sparking interest, they cause frustration for all parties involved.

Ideal Customer Profiles 94

Ideal Customer Profiles Public Relations PR Ethics 94

Contently

APRIL 3, 2019

The New Newsroom: How Brands Are Creating Breakthrough Content by Thinking Like Media Companies. Speakers: Alli Manning, VP of Content Services, Contently. Kristen Poli, Manager of Content Strategy Services, Contently. Felicity Blance, Content Strategist, Contently.

Enterprise Management 112

Enterprise Management Peer-to-peer Content Work Management 112

Contently

JANUARY 3, 2017

Keep your eye on the rise of the global newsroom. I’ve heard a lot lately about companies trying to have a true global newsroom, where different markets all congregate by phone at least once per week to share ideas, find content that can be useful for more than one market, and more. ” (Tweet this!).

Marketing AI 115

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 115

Sprout Social

OCTOBER 11, 2019

So in May 2014, the paper commissioned a group of employees from “both sides of the wall” – newsroom and business – to study if and how the Times should make structural changes to address the viability of its current model in the digital news age.

Storytelling 81

Storytelling Peer-to-peer Ad Frequency Ad Exchange 81