RebelMouse

OCTOBER 19, 2023

That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us. Among the points they made is that search is constantly evolving; 15% of all searches are new. If you really think about it, there are so many ways.

Google 103

Google Keywords FAQ Custom Publishing 103

Liveintent

JANUARY 20, 2021

And sometimes that unfairness works in your favor. If you’re a marketer of health or fitness products and services, you’ve got a leg up over marketers of a lot of other stuff, according to recent LiveIntent analysis of health and wellness advertising campaigns. Timing and environment matter. Timing matters too.

Clickthrough 118

Clickthrough CTR Peer-to-peer Mobile Advertising 118

Brandpoint

MARCH 28, 2023

In this post, we’ll help you understand how to set your thought leadership campaigns up in a way that will earn you high-quality metrics, as well as how to measure these results afterwards. It will help audiences trust your brand more, which leads to higher rates of conversions and business deals.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Sprout Social

AUGUST 5, 2020

This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. These metrics are crucial for understanding who is dominating the conversation, how your audience feels about your competitors and, most importantly, how you stack up against them.

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Comparison 141

Sprout Social

DECEMBER 5, 2022

While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Let’s talk through what some of those look like, and how to approach them to make the right decisions for your social strategy. Leveling up your social customer care goes a long way.

Social Media 140

Social Media Media Privacy Transparency 140

Salesforce Marketing Cloud

JUNE 23, 2022

That’s the good news from a deep dive Salesforce took into financial services trends and the state of banking, insurance, and wealth management. The not-as-good news? So how can you step up your digital mojo for customers? Anticipate customer needs and show you care about their financial health.

Work Management 98

Work Management Service Customer Surveys Transparency 98

Buffer

JANUARY 3, 2023

This could mean asking advice about carving a different career path for yourself, firing your imposter syndrome, recognizing important milestones, taking time for your mental health, or reflecting on what work-life balance means to you. All types of people come to LinkedIn seeking both professional and personal growth.

Linkedin 125

Linkedin Ad Frequency Webinar Metrics Distribution 125

Sprout Social

MARCH 19, 2024

This capability enables you to adjust your strategies proactively and remain competitive. Creating better customer experiences The secret to captivating your customers is in understanding their desires, expectations and perceptions of your brand, then turning those feelings into experiences people love.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Sprout Social

JANUARY 11, 2024

How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. But measuring something as intangible as that can be tricky.

Branding 110

Branding Brand Identity Aggregators Marketing Analytics Tools 110

Marketing Insider Group

FEBRUARY 27, 2020

If you’ve drawn a blank while planning your event theme, you’re not alone. Here’s a fail-safe guide to help you choose a theme for your next event. Your pre-event promotion team is chomping on the bit to get the word out, and all you have is a blank screen. People always like to hear new insights on the latest news.

Event Marketing 251

Event Marketing Conference Trends Planning 251

Sprout Social

AUGUST 15, 2023

AI tools extract key data points from thousands of social conversations across multiple networks within minutes, giving you actionable insights that impact your market growth and revenue. It allows the tool to scan millions of data points in comments, social posts, reviews, news stories, etc. What are the business benefits of NER?

Marketing AI 85

Marketing AI Branding Brand Identity Planning 85

ClearVoice

MARCH 6, 2023

Are you a freelancer relying on gig work for your primary or additional source of income? Additionally, we’ll look at what to expect in 2023 and beyond, and how to prepare for your financial future. They can choose their work hours, the types of work to perform, and even the clients to work with. What is the gig economy?

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

EveryoneSocial

JANUARY 12, 2022

There are numerous reasons why healthcare organizations like Cardinal Health and Illumina see value in social media in the workplace and teamed up with EveryoneSocial to tap into the power of employee advocacy. Related : Want to streamline your company’s communications? It enhances your employer brand and attracts talent.

Social Networks 97

Social Networks Activities ROI Enterprise Management 97

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? Local influencers also share the same experiences and dialects as your audience and understand local customs, values and trends, so their endorsements are more relatable and trustworthy. There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers.

Branding 101

Branding Brand Identity Advertising Agencies Work Management 101

EveryoneSocial

APRIL 22, 2021

So what does this mean for your business? Well first, it means that every piece of content your company shares online can impact your success with customers and your potential hires, whether the content lives on your website, your social channels, or any other medium for sharing content on the web.

Content 85

Content Paid Search Agency Customer Satisfaction Opt-in 85

Brandpoint

MAY 5, 2020

Granted, much of this increase is related to readers looking for news content related to the pandemic. As a major publisher recently commented to me, they are seeing increases in visitors to all their sections, from health to home improvement, and food to technology. Q: What type of brand content will work best right now?

Branding 147

Branding Brand Identity Media Content 147

Martech

OCTOBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how important to you is your CRM? The reasons?

Marketing Attribution 103

Marketing Attribution Marketing Automation Services Allocation InsideView 103

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. How do you know if your email marketing efforts are effective?

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Biznology

MARCH 24, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. And that type of market damage is consistent with an economic recession. They are essentially predicting the same thing as for the rest of the world. Conclusion.

Work Management 80

Work Management Marketing Management Forecasting Consulting 80

Sprout Social

JULY 28, 2020

And it’s not just operations and logistics teams that need to prepare—your business’ social team also needs to have a plan in place for reopening. As you plan your business’ reopening, keep the following considerations top of mind: Prioritize social customer care. Health and safety are shoppers’ top concerns.

Social Marketing 134

Social Marketing Marketing & Strategy Marketing Strategy Planning 134

Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. Make an effort to focus your content strategy on the needs of your market, and you’ll realize a range of benefits.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Hubspot

SEPTEMBER 18, 2023

In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. But if you find out they're in the market for a new vendor, you can reach out to your prospect before they begin researching, which ensures your message will be received with much more interest.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Moz

MARCH 30, 2020

As we’ve all heard, it’s best not to travel at all, but perhaps your brand can offer some clarity in this regard and offer alternatives. Can your brand offer anything by way of motivation or tools for focus and efficiency? We’re stuck with digital for now, and people are looking for new media to consume. Virtual travel.

Content 95

Content Case Studies Keywords Trends 95

BenchmarkONE

NOVEMBER 29, 2023

Not only does it mean your message didn’t make it to your recipient, but it could set you up for failure later on. The more your emails get marked as spam, the worse your email deliverability can get over time. Gmail will instill these new policies in February 2024, and Yahoo! Don’t have a private domain today?

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. In a world where star ratings can make or break a brand, review analysis is your north star. Only then will you get the most comprehensive view of your audience. What is review analysis?

Ideal Customer Profiles 128

Ideal Customer Profiles Branding Brand Identity Customer Satisfaction 128

Navigate the Channel

FEBRUARY 18, 2022

When your brand or company is known as a green building company, those that care are much more likely to choose your products over those of your competitors. This is even true if your items are just a little bit higher in terms of price. Improved Health for Citizens. Better Building Resale Value.

Ad Building 65

Ad Building Demand Lead Scoring Lead Ranking 65

Brandpoint

FEBRUARY 21, 2023

This expansion to our distribution network will further enhance your MAT Release and Premium MAT Release placements by giving you the exclusive opportunity to earn coverage on broadcast TV websites that are part of major news publishers. But don’t worry, this isn’t a new network partner! How’s that for coverage?

Broadcasting 62

Broadcasting Paid Content Advertising Agencies Media 62

NetLine

APRIL 23, 2024

These signals can help later on when your sales team approaches a potential buyer. Now that you have a few simple steps to help your sales team effectively identify high-potential prospects, it’s a good time to take a look at some of the best practices to keep in mind when you are using intent data for sales prospecting. The good news?

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Your public perception and how you respond to public feedback can play a huge role in brand growth.

Branding 141

Branding Brand Identity Eye-Tracking Social Media 141

Sprout Social

MAY 20, 2021

Listen: building a team of engaged employees makes for a happier and more productive workplace while also impacting your bottom line. But business aside, focusing on improving the culture and climate of your workplace also represents a moral imperative. How do you know if your organization’s workers are engaged, though?

Work Management 131

Work Management Customer Surveys Marketing Management Customer Satisfaction 131

EMagine B2B Blog

MARCH 26, 2019

Here are some interesting facts: 55% of people surveyed rely more on the internet for their health-related information than they did just five years ago. 54% of those surveyed feel the ability to fact-check information online is critical their health. I run a private Facebook group for Type 1 diabetics.

SEO 94

SEO Marketing Websites High Quality Lead Keywords 94

ClearVoice

SEPTEMBER 15, 2020

Today’s content marketer can assess virtually immediately who is consuming what types and patterns of content (message, media, and even time of day, location, and device) perform best and fine-tune their approach at the drop of a hat (or an exclamation point). What types of content are people consuming?

Content Marketing 94

Content Marketing Work Management Marketing Management Content 94

Martech

JUNE 23, 2022

This behavior stands to have a significant impact on how your advertising engages them. When targeting Workday Consumers, it’s important to consider their mindset, which influences the types of tasks, such as purchases, they’re undertaking. Therefore, knowing your audience thoroughly is more important than ever.

Top of Funnel 79

Top of Funnel Campaigns Funnel Advertising Work Management 79

nDash

NOVEMBER 30, 2020

Business writers are incredible at taking on your company’s voice – whether that is for the consumer, executive office, or your internal staff. Additionally, they can write all types of content – from blog posts to training guides to scripted content to presentations. Social media advertising and management .

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

Brandpoint

MARCH 27, 2020

Do you manage your brand’s social media channels? We encounter new surprises daily and are good at keeping our heads on a swivel to stay on top of the most recent news or trends. As our world start s to respond to the COVID-19 crisis , it’s important for your brand to do the same. Listen to Your Audience.

Social Media 133

Social Media Marketing Management Media Trade Show 133

Content Marketing Institute

NOVEMBER 12, 2017

It describes itself as: “Humanizing data like never before, with technology that interprets your data and transforms it into ‘intelligent narratives’ at speed and scale.”. Today, Quill can generate news stories, industry reports, and even headlines without human intervention. Pricing is based on story types.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? Advanced operators help you fine-tune your Google search queries, speeding up your research and making your job a lot easier. This is useful when your query has more than one meaning. Put a minus sign in front of it.

Search Marketing 69

Search Marketing Google Content Marketing Case Studies 69