Marketing Insider Group

JANUARY 2, 2024

Image Source: Smart Insights The Downward Trend in Referrals Recent statistics indicate a marked decrease in social media referrals to news websites. For example, major publishers like The New York Times and The Guardian have seen a staggering drop of over 60% in social media referrals​​.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

illumin

APRIL 3, 2024

From engaging panels to illuminating Fireside Chats, this event was filled with great opportunities for insights and learnings from retail industry experts. Brand Innovator’s continues to host incredible events and illumin was so proud to have been a part of this one. See you at the next one!

Brand Identity 59

Brand Identity Branding Advertisements Advertising 59

Marketing Insider Group

JULY 3, 2023

You can determine where to add your own two cents to a conversation as you stay on top of industry news. You can get the newsletter for free or sign up for paid resources that provide more insight and industry connections. You can also create a list of newsletters, news feeds, and Twitter feeds with pro features.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Tony Zambito

NOVEMBER 21, 2020

Yet, it is a time to hang onto the hope of promising news on the development of high efficacy vaccines. It is the not-so-obvious insights that make the difference. Here is where more buyer research and gainful not-so-obvious buyer insights can make the difference in recovery and rebound in 2021: Goals. Psychology.

Buyer Personas 255

Buyer Personas B2B Sales Research eCommerce 255

Trade Press Services Newsletter

NOVEMBER 2, 2023

Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Share the Award News with Your Existing Network. Share actionable, practical insights about your journey to earn the award. Write a Blog Post. Everyone loves a good story.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

illumin

APRIL 3, 2024

Hosted by Lamberts in Austin, Texas, this captivating event laid the foundation for so many amazing discussions about leadership in marketing. The event kicked off on day one with The Impact of New AI Developments on the Future of Marketing Panel , moderated by Alex Genov , Head of Marketing Insights and Customer Research, Zappos.

Brand Identity 52

Brand Identity Branding Storytelling Marketing & Strategy 52

Martech

JANUARY 18, 2024

Splash’s Attendance Insights predicts event attendance based on similar events hosted on Splash, Attendance Insights also provides data-backed recommendations to improve expected attendance. The post AI-powered martech releases and news: Jan. Get MarTech! In your inbox. 18 appeared first on MarTech.

Marketing AI 110

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 110

Zoominfo

JANUARY 28, 2021

We were determined to reproduce that buzz during our first-ever virtual company-wide live New Year’s Eve party — dubbed Henry Schuck’s New Year’s Closin’ Eve — which ultimately lasted ten productive and entertaining hours (imagine the content creation!). Breaking News: Broadcast Sports Sales Updates Live.

Buzz 228

Buzz Zoominfo Broadcasting Cable 228

Martech

JANUARY 25, 2024

features AI-powered insights, a customer database platform, and seamless integrations with industry-leading partners. The solution can be used for various types of events such as conferences, product launches, and sports events. The post AI-powered martech releases and news: Jan. Momos’ Momos 2.0 Get MarTech!

Marketing AI 96

Marketing AI Paid Search Agency Lead Ranking Psychographics 96

illumin

APRIL 18, 2024

With data breaches making the news daily, concerned customers are wary and keen to protect their digital privacy. By letting users determine which data they are willing to share, marketers ensure that in the event of a breach they have limited their liability. Another consideration is your potential customer’s comfort and trust level.

Privacy 98

Privacy Transparency Privacy Protection Ethics 98

Marketing Insider Group

SEPTEMBER 28, 2020

The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. The content on The Forecast is organized into categories including: Technology (news and stories on cloud technology, hybrid IT, infrastructure, and data management).

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Search Engine Journal

SEPTEMBER 22, 2022

On October 4 & 5, get access to the best minds in the SEO and publishing industries who will be sharing their insights and expertise. The post SEO For News Publishers: Your Next Must-Attend Event appeared first on Search Engine Journal.

SEO 123

SEO Best Practices 123

Marketing Insider Group

FEBRUARY 27, 2020

If you’ve drawn a blank while planning your event theme, you’re not alone. Here’s a fail-safe guide to help you choose a theme for your next event. When it’s time to think of an event theme, sometimes the idea well runs dry. Collaborate with others to get a different perspective on your event’s theme.

Event Marketing 251

Event Marketing Conference Trends Planning 251

Marketing Insider Group

NOVEMBER 16, 2021

You know you have been involved with something or someone special for a long time when you cannot remember the date you first started working with a colleague or team, first attended an event, or became aware of key concepts that became “ah hah moments” or epiphanies. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Hubspot

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. These could be industry changes, a new funding round announcement, a merger, or a prospect getting a new role.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Top Rank Marketing

FEBRUARY 12, 2024

Good news: we have plenty of insight on this subject! Here are some examples of tactics you can use to activate influencers as part of your social media strategy: Featuring expert insight: Create text-based or multimedia content for the feed that highlights perspectives from industry experts in your influencer mix.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience. The importance of careful targeting is hard to overstate.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Martech

NOVEMBER 14, 2022

via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. That was right ahead of problems tying performance data to goals (43%) and getting insights from data (42%). On the good news front, only 23% said they didn’t have the training they needed.

Marketing Report 111

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 111

ClickDimensions

APRIL 6, 2023

By now, you have probably heard the news about GA4. GA4 is bringing together everything that worked well in UA and is introducing brand-new features designed to take your reporting to the next level. Events Instead of tracking sessions, which is what we have been used to with UA, GA4 will now track events on your website or app.

Marketing Analytics Tools 98

Marketing Analytics Tools User-Generated Content Analysis Analytics 98

The Lead Agency

FEBRUARY 12, 2023

There’s no need to create any new images or videos – write your social media post and you’re good to go. Posting blogs that explore interesting and insightful topics positions you as an industry expert and trusted source of information. In addition, it establishes your company as a knowledgeable source for industry insights.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Sprout Social

NOVEMBER 30, 2023

Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. Keep an eye on their online presence Conduct keyword research to see what keywords your competitors use and rank highly for, and find new opportunities for your content.

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Top Rank Marketing

DECEMBER 1, 2023

Have you seen an important B2B marketing news item we haven’t yet covered? Thanks for being with us for this week’s Elevate B2B Marketing News, and we hope that you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

illumin

JANUARY 29, 2024

This exciting event let us gather with an insightful panel of CMOs to share ideas and compare best practices from the past year. Attendees could hear productive and unique reflections throughout the event, alongside exciting expectations for 2024. Follow @illuminHQ

CMO 52

CMO Advertisements Advertising Trends 52

HG Data

JUNE 20, 2022

This May, HG Insights came together. Teams from around the world finally met during our first in-person company event for two years. For HGers, it was a long overdue, warmly welcomed opportunity to reconnect.

Activities 98

Activities Companies Personalization 98

Martech

DECEMBER 17, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Of course, live entertainment and air travel are two industries closely watching the latest news on the Omicron variant. Good morning, Marketers, pricing is also messaging. Chris Wood, Editor.

Pricing 126

Pricing Price Paid Search Agency Transparency 126

Engagio

MARCH 19, 2024

Using Pipeline Predict Scores, Qualification Scores, engagement, intent, and news events, the Prescriptive Sales Dashboard ensures that sellers always know the best accounts to target on any given day based on a combination of insights that indicate their readiness to buy.

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

Walker Sands

OCTOBER 23, 2023

Here are some of the key security topics that generated buzz among on-site journalists and reporters at these events: Generative AI takes center stage Back in April , I called AI the “unofficial theme” of RSA, and this trend continued with Black Hat and DEF CON. But several common threads ran through them all.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

SalesIntel

APRIL 19, 2024

Datanyze Datanyze specializes in technographic data enrichment, offering insights into companies’ technology stacks, usage trends, and key decision-makers. Provides insights into visitor demographics, interests, and engagement patterns. Sends real-time alerts for changes in a company’s technology or critical events.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. The good news is, there are tailwinds at work here: Why are brands uniquely positioned to win audience trust and attention? Be Bold: People crave fresh perspectives, not regurgitated information.

Media 95

Media Brand Identity Branding Storytelling 95

Martech

JANUARY 20, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. OOH advertising has been renewing itself through digital connections and singular events like the Super Bowl can put big brands in front of vast numbers of eyeballs.

Conference 139

Conference Internet Marketing Pricing Price 139

Stevens & Tate

FEBRUARY 16, 2024

Twitter : Known for its preference for brief, impactful content paired with timely and relevant hashtags, Twitter is ideal for real-time engagement and news sharing. LinkedIn : As a professional network, LinkedIn values insightful, industry-related content that fosters professional growth and networking opportunities.

Social Media 98

Social Media SEO Optimization Media 98

Thinkers360

FEBRUARY 28, 2024

This comprehensive blog post, informed by insights from Thinkers360.com, It’s about forging sustained relationships with credible thought leaders who articulate a brand’s essence, offering fresh insights. Actively listen to their feedback and perspectives, showcasing your genuine interest in their insights.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Full Circle Insights

FEBRUARY 24, 2022

Full Circle Insights’ customers can now benefit from new capabilities in Lead and Contact reporting. 22, 2022 /PRNewswire/ — Full Circle Insights today announced the Report Extender for its Response Management application on Salesforce AppExchange. SAN MATEO, Calif. , Feb.

Full Circle Insights 97

Full Circle Insights Enterprise Management Marketing Management Multi-Touch Attribution 97

Anyword

APRIL 18, 2024

We trained it on our company messaging, our product info, our target personas, their pain points, industry news, all our brand attributes, and more… all of this information became foundational to the content that is generated.” We now have more strategic insights into our messaging.

Lead Ranking 52

Lead Ranking Software Generation Paid Search Agency 52

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Social Media 123

Social Media Examples Work Management Media 123

Martech

MAY 4, 2023

Dealtale’s Dealtale IQ uses generative AI to analyze/create complex data and generate insights on performance metrics reports via a natural language interface. Metric Insights’ BI Concierge is part of the company’s Enterprise BI Portal. The post AI-powered martech: This week’s new releases appeared first on MarTech.

Marketing AI 113

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 113

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116