Search Engine Journal

FEBRUARY 23, 2021

Snapchat users are watching more video on mobile devices, and a report from the company claims the change in viewing behavior is here to stay. The post Snapchat Reports Increase in Mobile Video Viewing via @MattGSouthern appeared first on Search Engine Journal.

Video Marketing 70

Video Marketing Companies 70

Brightedge

AUGUST 27, 2018

The post The New Google Search Console: Mobile Compatibility and Link Reports appeared first on BrightEdge SEO Blog. This new Search Console was initially released in beta to a few users at the end of 2017 and then rolled out to all users beginning in early 2018. The initial beta version initially […].

Google 58

Google SEO Features Ads 58

Marketing Insider Group

JANUARY 17, 2012

One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011. Mobile Ad Revenue. But are mobile search ads more effective? Mobile App Usage.

Paid Search Agency 100

Paid Search Agency Allocation Ads Mobile Advertising 100

Convince & Convert

APRIL 3, 2014

From ExactTarget , a free study called the 2014 Mobile Behavior Report. yz (Hidden) Blog Sponsors yz (Hidden) Podcast Sponsors'

Studies 72

Studies 72

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Then it was “mobile-first.”

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Webbiquity

JULY 13, 2021

Two-thirds of all the people on earth own a mobile phone. Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. The massive report pulls together data from a wide range of sources to give a picture of the current state of Internet use and trends.

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Marketing Insider Group

JULY 21, 2020

Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions. A McKinsey report predicts that the growth of consumer packaged goods (CPG) outside the traditional West foreshadows an overseas boom, particularly in Asia. Mobile Commerce Will Rise to 44 Percent of Digital Commerce by 2024.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Webbiquity

APRIL 23, 2024

Out of all digital marketing channels, Statista reported that 30% of marketers worldwide consider email marketing to have the highest return on investment. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Martech

FEBRUARY 6, 2024

What’s more, 60% say they expect brands to text them at least once a week, according to Vibes’ Mobile Consumer Insights Report. Earlier this month, Google and Yahoo tightened the rules around authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. Three-quarters of U.S.

SMS 127

SMS Purchase Planning Mobile Marketing 127

KoMarketing Associates

SEPTEMBER 21, 2022

Many marketers have started turning to mobile apps for everything from customer acquisition to user experience. Airship recently published the results of its “2022 Mobile App Experience Gap Survey,” and statistics indicated that most marketers (96%) still rely on developers to improve the user experience of their organization’s app.

Marketing Report 208

Marketing Report Work Management Mobile Marketing Marketing Management 208

Marketing Insider Group

NOVEMBER 18, 2020

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Ride the Rise of Mobile. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Act-On

NOVEMBER 29, 2023

Starting February 2024, email senders will be required to implement the latest authentication standards, including: DMARC (Domain-based Message Authentication, Reporting, and Conformance) DKIM (DomainKeys Identified Mail) SPF (Sender Policy Framework) This new requirement will help ensure that emails are verified and can be trusted by recipients.

Deliverability 172

Deliverability Phishing Guidelines CAN-SPAM 172

Marketing Insider Group

DECEMBER 18, 2023

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Why Sponsored Updates? LinkedIn has over 850 million members globally, with 59 million companies having a LinkedIn Page. Multiple targeting options (e.g.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Content Standard

NOVEMBER 20, 2014

Brands are embracing mobile marketing at full throttle. Unfortunately, insufficient tools are hamstringing their efforts, according to a new report from VentureBeat. All too often, marketers are unable to integrate their existing desktop marketing tools with mobile opportunities, limiting the effectiveness of mobile ventures.

Marketing Automation Services 40

Marketing Automation Services Marketing Budget Budget Programs Marketing Management 40

Marketing Insider Group

MAY 1, 2023

96% of consumers have watched explainer videos to learn about a product or service Source: Wyzowl Ultimately leading to 94% of marketers reporting that video has helped their audience understand their business’s values. Video Marketing Stats About Your Audience 10. Video Marketing Channels 15. Video Marketing Best Practices 20.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Webbiquity

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. An astounding 81% of Facebook users globally are mobile-only. Facebook Facts and Statistics. That’s a Wrap!

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

SmartBrief - Marketing

FEBRUARY 20, 2024

We’re all aware of how much mobile devices are used for internet access today, but did you know that more than 50% of global internet traffic originated from mobile devices in the fourth quarter? It’s 58.67%, to be exact, Statista reports. This emphasizes the importance of adopting mobile-first marketing strategies.

Mobile Marketing 100

Mobile Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 100

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” million in 2022, according to the report. Image: IAB, “2024 Digital Ad Spend & Strategy Report.” The full report can be accessed here.

Spending 59

Spending Paid Search Agency Top of Funnel Cable 59

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024.

Top of Funnel 115

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 115

Martech

APRIL 19, 2024

If you don’t feel like asking questions, it can condense key points and format them for emails, presentations, blogs and reports. Image via Adobe The company also released a free, mobile version of AI Assistant in beta. It has a custom attribution engine that provides citations for all its answers.

Pricing 96

Pricing Price Click Rate Efficiency 96

Content Standard

JANUARY 22, 2015

Online data-driven firm RKG’s recent Digital Marketing Report for Q4 2014 shows that people still default to search engines over every other channel when looking for information. Growth in mobile search jumped 54 percent in Q4 2014 when compared to the year before. According to the report, social media sites produced 2.4

Cost Per Click 40

Cost Per Click Allocation Branding Brand Identity 40

Martech

NOVEMBER 27, 2023

Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns. Upload, download and manage your files in the mobile app using the same files tool as in the desktop browser. Learn more in this video.

Enterprise Management 105

Enterprise Management Hubspot Paid Search Agency Work Management 105

ClickZ

AUGUST 27, 2021

30-second summary: Acoustic released exclusive findings of its report to help marketers understand shifting consumer preferences as we approach the second year of the COVID-19 pandemic’s holiday season. These metrics uncover five primary insights: Email and mobile marketing engagement mimic trends in thriving markets.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

Martech

APRIL 9, 2024

The CMA’s concerns have not yet been resolved and in a scathing report released in February, 2024, the Tech Lab said: “(T)he changes mandated by Privacy Sandbox will require substantial development and infrastructure investment costs for both buy and sell-side technology companies. In your inbox.

Privacy 115

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 115

Sword and the Script | B2B

SEPTEMBER 12, 2023

If you’ve ever tried to submit expense reports using Concur software, you know what I mean. The consulting firm surveyed 200 B2B marketers in the US, UK, France and Germany, and conducted some two dozen interviews, to produce a report that describes how B2B marketing is being reshaped. It was hard to use.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

ClickZ

JANUARY 30, 2020

30-second summary: In the wake of a NY Times story about sales of location data, location intelligence firm HEROW has released a survey report about “the other side of mobile geolocation.” In general, the report finds that users are fine with sharing their location if they know why, and if they have control.

Privacy 108

Privacy Mobile Marketing Marketing Report Customer Surveys 108

Martech

MAY 19, 2023

Payments Revenue Reporting Dashboard available in Starter. Manage your marketing emails from mobile. Forms reporting moved to the Forms Analyze tab. The release enables you to report on who scheduled a meeting and who was assigned the meeting. This release lets you manage your marketing emails in the HubSpot mobile app.

Terms and Conditions 109

Terms and Conditions Enterprise Management Hubspot Mobile Marketing 109

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Mobile users can now experience the efficiency of the AI content assistant for social media (beta). Many updates were beta-released in preparation for HubSpot’s annual conference.

Top of Funnel 130

Top of Funnel Forecasting SMS Work Management 130

illumin

JANUARY 4, 2024

eMarketer reports that approximately 72% of holiday shoppers, about 130.7 Mobile shopping had a come-up In addition to e-commerce, mobile purchasing saw significant growth on Black Friday 2023. Ahead of 2023’s shopping madness, Adobe Analytics predicted that mobile shopping would overtake desktop purchases.

Mobile Advertising 101

Mobile Advertising Emarketing Marketing & Strategy Mobile Marketing 101

Salesforce Marketing Cloud

MARCH 19, 2024

Find out how in Salesforce’s latest State of Service report. Get the free report What is a Serviceblazer? The Serviceblazer Community includes a fast-growing group of Field Serviceblazers who offer valuable insights from the mobile workforce. A Serviceblazer is a team builder, problem solver, and customer advocate.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Martech

AUGUST 29, 2023

A new report from data.ai It also confirms that the gaming experience is very much a mobile experience and that consumer spending on mobile gains is set to reach $108 billion this year. These interactive ads give users a chance to sample a mobile game experience before committing to downloading the app. Why we care.

Advertisements 98

Advertisements Advertising Mobile Advertising Banner Ads 98

Salesforce Marketing Cloud

JANUARY 17, 2024

Find out how in Salesforce’s latest State of Service report. Get the free report What is a customer Service Star ? The Service Trailblazer Community includes a fast-growing group of Field Service Stars who offer valuable insights from the mobile workforce. Is this community for me, too?” The answer is yes!

Work Management 132

Work Management Peer-to-peer Service Communities 132

Martech

OCTOBER 27, 2022

No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. That’s the eye-grabbing headline from a report released today by mobile analytics and attribution platform AppsFlyer. Half of consumers surveyed reported downloading a mobile app after seeing an ad. Why we care.

Advertisements 107

Advertisements Advertising Branding Brand Identity 107

Valasys

APRIL 24, 2024

Finalized in December 2023, this acquisition underscores Apple’s growing focus on AI development for its mobile devices. Their technology focuses on “industry-leading compression and adaptation” to ensure fast, cost-effective, and accurate computer vision applications on mobile devices.

Startups 40

Startups Lead Ranking Acquisitions Customer Satisfaction 40

Martech

JANUARY 9, 2023

Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. MAPs were replaced by 23% of the respondents to our MarTech Replacement Survey in 2022, similarly to the 23% that reported replacing MAPs in 2021. Mobile marketing. Account-based marketing. Processing.

Marketing Automation Services 131

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 131

Schubert B2B

FEBRUARY 18, 2022

At the Mobile World Congress in 2010, then-Google executive Eric Schmidt announced that the company would be developing its new ideas and technology for mobile devices first and desktop technology second. So, they were a main driver in pushing us towards a mobile-first society. Do you have a clear target audience?

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. Google has increasingly moved towards a model that prioritizes mobile experience. Mobile SEO is a technical but well-understood and largely straightforward process.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105